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Werribee Precinct: a Vibrant Satellite City for Melbourne

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Werribee Precinct: a Vibrant Satellite City for Melbourne WERRIBEE PRECINCT A VIBRANT SATELLITE CITY FOR MELBOURNE WoMEDA WEST OF MELBOURNE ECONOMIC DEVELOPMENT ALLIANCE COMMENTS FROM THE CHAIR WEST OF MELBOURNE ECONOMIC DEVELOPMENT ALLIANCE (WoMEDA) This report on Werribee and Wyndham follows earlier reports in which we WOMEDA BOARD MEMBERS have argued for three main employment precincts in the West of Melbourne: Professor Peter Dawkins (Chair) Footscray in the inner west; Sunshine in the middle west and Werribee in the outer west. Former Vice Chancellor and President, Victoria University In this report we have turned our attention to Werribee, which is further from Kelly Grigsby (Deputy Chair) the city than Footscray and Sunshine, but with its huge population growth Former CEO, Wyndham City Council needs an employment precinct, to enable it to be a satellite city and allow people to work closer to home. Ameet Bains CEO, Western Bulldogs Football Club While its economy is much less developed than that of Footscray and Sunshine, the long term need for the satellite city is very compelling and requires a Russell Harrison visionary approach. The case for people working closer to home has been CEO, Western Health further boosted by COVID-19 and we see this as a very timely report. Cathy Scalzo Footscray as a university town has a strong focus on education, health and CEO, Scalzo Family Office sport, as well as creative industries and business services. Its proximity to Stephen Wall the city is a distinctive asset that is seeing it develop strongly and now the CEO, Maribyrnong City Council co-location of the new Footscray Hospital with Victoria University will give it further momentum. Merril Hotchkin Executive Leader in Strategy, People, Sunshine in the middle west has gained a big boost from the announcement Performance and Culture, Metricon Homes of the airport-city rail link as well as its designated precinct status and the expansion of the Sunshine hospital and the Victoria University Polytechnic Louise Glanville Campus, but we have put forward proposals to give its further development CEO, Victorian Legal Aid and Chair, more momentum. Western Metropolitan Partnership While some of the ideas for Werribee’s development, in this report, have Helen Morrissey similarities with our proposals for Footscray and Sunshine, such as important CEO, Brimbank City Council roles for an expanded hospital and a STEM campus of Victoria University, Kevin Thorley the focus on the clean economy give it a distinctive focus, as do the further Manager, Human Resources, development of distinctive amenities such as Werribee Zoo. Learning Development and Mobilisation, Wyndham will be vitally important to Melbourne and Victoria. Victoria needs John Holland CPB, West Gate Tunnel Project Wyndham to be a vibrant satellite city for Melbourne. Adam Shoemaker The population will near 500,000 by 2040 making it bigger than Canberra, Vice-Chancellor and President, bigger than Geelong, and bigger than Ballarat and Bendigo combined. Victoria University Pre-COVID, some 60% of workers commuted out of the region every day for Jim Williamson work. We have already seen some of the consequences on our roads and trains. Chair, LeadWest The expected population growth will make this a huge burden in future; for Sue La Greca families in time wasted commuting and for public investment in roads and rail. Executive Officer, LeadWest Development of an employment precinct, providing more local jobs for local Wade Noonan people, is a necessary step to help remedy the actual and emerging problems. Executive Director, WoMEDA We offer this paper as an addition to the ongoing community discussion about KEY ADVISOR TO THE BOARD Wyndham’s future. Professor Rod Maddock This report has been shaped by the Board of WoMEDA but its drafting has Lead Economist, WoMEDA. been led by Professor Rod Maddock, our lead economist. EXECUTIVE OFFICER It sets out some steps which we think work towards a solution to some of the Natalie Meagher hardest problems, most notably to that of employment. Senior Advisor, Office of the Vice-Chancellor, Victoria University. Professor Peter Dawkins AO Chair, WoMEDA 2 I WERRIBEE PRECINCT A VIBRANT SATELLITE CITY I 3 CONTENTS ACKNOWLEDGMENT OF COUNTRY KEY RECOMMENDATIONS WoMEDA recognises Aboriginal and Torres Strait Islander peoples as the First Custodians PART ONE of the lands on which Australia was founded. The Vision: Wyndham WoMEDA acknowledges the Wathaurung, – a Vibrant Satellite City for Melbourne Woiwurrung and Boonwurrung peoples of the Kulin Nation as the Traditional Owners of the 1.1 The Vision: What does lands on which Wyndham is being built. Success look like? WoMEDA pays respect to the wisdom and 1.2 Melbourne and Victoria need diversity of past and present Elders. We Wyndham to succeed share commitment to nurturing future 1.3 East Werribee Precinct: 50,000 jobs generations of Elders in Aboriginal and 1.4 The Good News: Torres Strait Islander communities. Government is taking the first steps 1.5 What needs to happen? 1.6 What if this doesn’t happen? PART TWO The Future Population and Economy 2.1 Wyndham: Are the Population Forecasts Reasonable? 2.2 Future economy: Workforce and commuting – need 85,000 extra jobs 2.3 Future Economy: Health and Wellbeing 2.4 Future Economy: Professional, Scientific and Technical Services 2.5 Future Economy: Construction and Tourism 2.6 The current strengths: Construction, Logistics, Manufacturing, Retail PART THREE Connectivity and Liveability 3.1 Transport and Connectivity is a Key Enabler 3.2 Liveability PART FOUR Conclusions and Recommendations 4 I WERRIBEE PRECINCT A VIBRANT SATELLITE CITY I 5 KEY RECOMMENDATIONS ONE TWO THREE FOUR FIVE SIX SEVEN EIGHT NINE TEN Recognise Werribee as Create a powerful Design the precinct Concentrate new Impose very high Consider carefully the Be bold: Set clear job In addition to Facilitate local Develop a major satellite city heart for the region to concentrate on assets in the precinct: design, deep-green, functional integration targets for 2036 services-oriented East residents filling many complementary within Melbourne. by developing the East providing high quality • A major standards of the Precinct into the • East Werribee Werribee precinct, new jobs with a skills strategies to further Werribee Precinct as services to the broader government services • Commit to broader Wyndham 50,000 new jobs focus on creating new development strategy enhance liveability, the highest priority. region: community. jobs in the whole of (especially for the healthiness and concentration sustainability in • Wyndham 85,000 Adopt the “clean Wyndham young) and a social environmental • Professional • Significant hospital, design, construction total new jobs. economy” theme for procurement program sustainability, thereby services medical and care and operation • In tourism, with the precinct. for the region. ensuring a positive • Administrative facilities • Aim to create new facilities complementing future for Wyndham services • A technical architectural existing assets and its residents. • Scientific, technical university campus highlights and keynote buildings • In construction, and and educational • Relocated and the nature of local ELEVEN services. new government • Develop an residential building research facilities. integrated transport Planning and system changes rezoning should be • Build for a post- • In logistics, developed in a way COVID environment building on current that complements the – facilitate remote specialisations. development of the working. hubs. 6 I WERRIBEE PRECINCT A VIBRANT SATELLITE CITY I 7 PART ONE JOLIMONT RICHMOND CAMBERWELL THE VISION: WYNDHAM, A VIBRANT SATELLITE CITY FOR MELBOURNE TOORAK CAMBERWELL 1981 2041 2036 1986 1.1 THE VISION: TABLE 1 WYNDHAM: A POPULATION ST KILDA 2031 2028 2001 WHAT DOES SUCCESS POWERHOUSE IN VICTORIA 2021 2016 MALVERN 2011 LOOK LIKE? POPULATION 2016 2036 2006 1996 Wyndham is well on its way to a population of over WYNDHAM 298,384 459,216 500,000 and a place as one of Melbourne’s largest suburban centres. Already it is significantly bigger than Greater Geelong and growing faster. By 2036, GEELONG 286,384 424,817 it will be bigger than Ballarat and Bendigo CHADSTONE combined. BALLARAT 159,994 207,578 CAULFIELD Wyndham is destined to grow into one of the most significant BENDIGO 155,536 201,868 elements of Melbourne. CAULFIELD Werribee, at its heart, is the same distance (25kms) from Source: Vic Planning, SE4 levels Melbourne CBD as Parramatta is from Sydney CBD. It has the same capacity to grow into a separate, major commercial, THE POPULATION CENTRE OF MELBOURNE IS SHIFTING WESTWARDS business, service and social hub as Parramatta does for At the highest level then, success for Wyndham is Source: https://blog.id.com.au/2018/population-forecasting/is-the-demographic-centre-of-melbourne-shifting/ Sydney. That should be the plan. relatively simple to describe. Nevertheless, the region faces important challenges. Wyndham • Residents should be able to enjoy a satisfying life. encompasses the largest area of any Metropolitan LGA (542 – Services should be delivered, work should be reasonably sq kms) and has the largest and fastest population growth in available and they should have access to high quality 1. 2 MELBOURNE Victoria (second in Australia). These pose difficult problems of social, health and educational amenities. AND VICTORIA NEED management and service provision. • Local employment of residents should double over the next WYNDHAM TO SUCCEED More than 44% of households speak a language other than twenty years. English at home and some two-thirds of employed persons – This is important to the quality of life of locals and also commute out of the LGA to work – currently over 50,000 reduces the pressure on public infrastructure. It clearly Melbourne’s growth towards a city of 10 million Even the desirability of centralised sports hubs or arts people and it is on track to exceed 100,000 per day by 2036. requires the development of a large number of new roles people means that changes in its layout are complexes comes under challenge.
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