Steve Smith's Eye on Innovation: Everywhere Is the Portal Now: Proximity Is the Emerging Platform

Home , House Beautiful, National Magazine Awards, Popular Mechanics

April 28, 2014 Media Industry Newsletter Vol. 67 No. 17 New York, N.Y. www.minonline.com

Steve Smith's Eye on Innovation: Everywhere Is The Portal Now: Proximity Is The Emerging Platform. Proximity marketing is among the hot topics for advertisers this year. Apple’s roll- out of the iBeacon specs helped spark interest in the idea of pinging people with location-specific messages, content ads and offers as they come into stores and even navigates aisles. Macy’s, American Eagle and, of course, Apple stores have already started launching programs that use their own apps to interact with shoppers in the store. But the air war is on as retailers, malls and networks look to control the consumer as he or she move from space to space. Should such local messaging require consumers to download and opt into store-specific apps, apps from a specific mall or series of malls, from third-party shopping apps that ties into multi-store networks? This is unclear right now. (continued on page 4)

Jim Meigs Will Be Missed by "Popular Mechanics," Hearst and New Orleans. The editor-in-chief has a few "just-misses" in leaving on May 1 one month before his 10th anniversary. He joined in June 2004, two years after Popular Mechanics' centen- nial, which was orchestrated by Meigs' 20-year predecessor Joe Oldham and 1997-2003 publisher Jay McGill. Both were highly regarded in their own right. Meigs' PM triumphs (many in collaboration with his staff and 2003-2012 publisher Bill Congdon and associate publisher Jane Wladlaw) included being the Hearst Maga- zines leader in digitization, as with tablets and other e-editions they went beyond the 2002 novelty of transmitting the monthly to the U.S.-Russia international space station. There was also the fun and gadgetry of PM's annual October Breakthrough Awards, his 2011 electric car commute and his February 2007 story on the 1913 con- struction of the Panama Canal through memories of his late grandfather Al Meigs (who was there) and his father A. James Meigs (who grew up there). (continued on page 2) Chicago Remains ex-"Ebony" editor Amy DuBois Barnett's Kind of Town. Barnett ended a four-stint on April 22 with Jet editor-in-chief Mitzi Miller moving intra-Johnson Publishing Co. to succeed. Speculation is that Barnett–who made the 68-year-old Ebony more youthful and more fashionable–would return to New York where she earned acclaim as Teen People editor and Harper's Bazaar deputy editor. Not yet, she tells min. "I'm taking the next month or so to complete teaching my first-ever university class as an adjunct professor of management and organizations at [North- western University's] Kellogg School of Management and work on my Get Yours content platform. In other words, I'm going to do my very best to lay low for a sec and delay the inevitable frenzy that will come with my next act." Neither Barnett nor JPC CEO Desirée Rogers would elaborate on the departure.

• IS TIME "EASY" ON INFLUENTIAL MARY BARRA? LAGANI LAUDS LHJ.....Page 2 • COSMIXOLGY'S APP AND HOUSE BEAUTIFUL's KITCHEN GRADE A...... Page 3 • CHELSEA CLINTON'S BABY BUMP IS WELCOMED BY FAST COMPANY...... Page 5 • SLATE PLUS, FURNISHINGS (MEDIARADAR) & INSIDE b2b....Pages 6, 7 and 9 • THE NEW YORKER: KINSLEY'S "RETURN" & MAYER'S "MATRIX"...... Page 10 www.minonline.com © 2014 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $100,000 for violations. Page 2 min 4/28/2014 Meigs' Successful Near-Decade at "Popular Mechanics" (continued from page 1) A proud achievement was Meigs and Congdon giving PM's support to Rebuilding New Orleans, and from 2007-2009 the nonprofit restored 70 homes damaged by Hurricane Katrina in August 2005. They got the then-Cathie Black-led Hearst hierarchy to pitch in and the goodwill turned into good business when PM's September 2009 In Our Own Backyard advertorial had support from–among others–James Hardie (home remodeling), Delta (faucets) and Olympia Tools. All impressive credentials for a guy who was on Entertainment Weekly's 1990 launch team before editing US as a monthly (it became a weekly in 2000) and Premiere. PM was in Meigs' DNA, but he showed off his résumé during a 2007 New Orleans visit by jamming on his harmon- ica with a local band. Meigs is leaving to pursue an unspecified book project. Succeeding is Esquire articles editor Ryan D'Agostino, who, to some, is less known. But Esquire's 17-year editor-in-chief David Granger remains D'Agostino's boss as PM editorial director, and he, of course, is more well-known. Being a "Time" Influencer Does Not Necessarily Mean Being "Good." The good-or-evil parameter that applies to Time's 87-year-old Person of the Year is also part of the much shorter history of the newsweekly's 100 Most Influential in the World. There is no doubt as to where Vladimir Putin stands in the May 5,2014, double-issue, as writer and Clinton Administration secretary of state Madeleine Albright skewers the Rus- sian president for engineering the country's annexation of Crimea from Ukraine. Less clear is General Motors CEO Mary Barra, who set a precedent last year in becoming the first female leader of a U.S. car company. That earned plaudits from retired Ford and Chrysler CEO Lee Iacocca, but he did not mention the ignition defect in the Chevrolet Co- balt that took 13 lives. Although the problem and subsequent cover-up did not start under Barra, the buck now stops with her. It would have been better for Time editor Nancy Gibbs to have followed the Putin formula and selected an adversary. Famed muckraker Ralph Nader– who forced the end of the troubled Corvair during the 1960s–would have been ideal. Donna Kalajian Lagani Recalls a Happier Time at "Ladies' Home Journal." She was the magazine's first female publisher from 1988-1994, and under Lagani and 1981- 2002 editorial director Myrna Blyth, LHJ went from nearly closing in 1982 to prosperity best symbolized by the Blyth-led 1997 launch of the More spinoff. All now a legacy with Meredith National Media Co. president Tom Harty downsizing the 131-year-old LHJ to a newsstand-only special-interest magazine on April 24. LHJ.com is continuing on. Lagani has been the highly successful Cosmopolitan publishing director for nearly two decades, and her warmth toward Blyth (whom she once reported to) is shown as she tells min that "I will always cherish having worked with and for Myrna." Then, she revisited the line that was once as famous as the iconic Cosmo girl: Never underestimate the power of a woman! Blyth is the two-year AARP editorial director and, in the spirit of South Pacific's Bali Ha'i, she is inviting LHJ readers to "come to me." More than 500 Are Expected to attend the May 1 National Magazine Awards. No "Mayday!" from six-year American Society of Magazine Editors chief executive Sid Holt about that. The projected turnout at New York's Marriott Marquis could top the 2013 NMAs by 100. Highlights include guest emcees Joe Scarborough and Mika Brzezinski (MSNBC's Morning Joe), ASME hall-of-famer Graydon Carter (Vanity Fair) and 121 finalists in 24 categories.

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Distributed via email and online. For email and postal address changes, allow 2 weeks notice. Send to: Client Services or call 888-707-5814. For advertising info contact 301/ 354-1629. Contents may not be reproduced in any form without written permission. Subscription Rate: $1049 min 4/28/2014 Page 3 Why Amazon’s Newly Acquired Comixology Is Better Than Your App. Amazon’s smart acquisition of the unrivaled leader in digital comics rendering and distri- bution, Comixology, reminds us why this company’s app has impressed us for years as supe- rior to just about any “digital magazine” on the market. Let us count the ways: It merchandises. The app holds daily sales, thematizes collections around current film releases and current affairs, promotes individual authors, etc. In other words, it doesn't rely on a century-old newsstand method of cover-lines to sell the goods. The app gives users a reason to open it on a regular basis, not once a month or even once a week. It is a genuine, dynamic virtual storefront. It indexes the brand. This app does something no other magazine publisher has thought to do with app editions–index all of the content at the top level of the app so readers can drill into the entire library to find what they want. Authors, story arcs and titles are all fully searchable in the app. Playboy’s iPlayboy Web app is among the only tablet- aimed publisher entities to open up the content in this way. It aggregates the brand's media. Comixology includes in its app its weekly podcast, access to its own Facebook and Twitter feeds. I wish it also piped in news and its own blog, but the app comes closer than most to accessing the fuller range of its wares. The app even speaks directly to comics newbies with free and introductory material. When was the last time a magazine app considered introducing tablet readers to the title’s storied legacy as a way of selling the brand? It genuinely enhances the media consumption experience. Arguably, some magazine apps have experimented with audio, more legible tablet reading modes, layouts, etc. Comixol- ogy pioneered a frame-by-frame digital reading method that reimagines and enhances the experience. This is the ground on which Amazon is going to compete with Apple and Google on devices and now on set top boxes–media experience. It has synchronized audio and text, X-Raya annotations for books and video and now the guided viewing comics experience all innovate in ways Apple and Google are not contemplating. The Comixology app is hands down the best example of traditional magazine media reimag- ining itself in the app environment. The app explodes the silo of the issue structure for content discovery. It enriches the experience of consuming the page without fully dispens- ing with the traditional format. It gives users reason to revisit regularly because it promises surprise, serendipity and freshness. Now, is that so hard? Grade: A Through Memorial Day, "House Beautiful's" Kitchen of the Year Is Showcased in San Francisco. Kitchen of the Year was a New York happening from 2008-2012. Its week-long July display above the Rockefeller Center skating rink put it in perhaps the most desired location in the world, because that is home to the Christmas tree each December. No other exhibit has ever been allowed, and Kitchen was seen by thousands in-person and by millions of Today viewers as the two outdoor venues were "neighbors." It was an impressive run, but House Beautiful and Hearst Design Group publishing director Kate Kelly Smith saw a need for variety. After a small and successful step last year in taking Kitchen to Manhattan's Kips Bay show-house, Smith and HB associate publisher/marketing Sean Sullivan are taking a bigger one in making Kitchen the centerpiece of the annual San Francisco Decorator Showcase from April 26 through May 26 (Memorial Day). The rendition is pictured. Whirlpool is the primary partner, with KraftMaid (cabinetry), Caesarstone (countertops), Ann Sachs (tile), Kohler and Make Goods (furniture and accessories) among the product suppliers. The Decorator Showcase is at 3660 Jackson St. in Presidio Heights and the $35 admission will benefit San Francisco University High School's financial aid program. "We love the show-house format because it brings the kitchen to life for [thousands] of highly qualified design enthu- siasts," says Sullivan. "All of the elements that have made Kitchen of the Year our premiere program continue...and [it] is sleek and more nimble as we move around the country." Page 4 min 4/28/2014

EYE ON INNOVATION STEVE SMITH

Proximity Is The Emerging Platform (continued from page 1) One model from the company InMarket, maker of the CheckPoints and other shopping apps, involves networking multiple grocery and other stores into an iBeacon mesh (dubbed Mobile to Mortar) that third-party apps and goods manufacturers can access. Using its own shopping apps, InMarket has already demonstrated how advertisers like P&G, American Licorice and Zataran can send offers to shoppers as they enter a store or near an aisle. The company is now making the network available to third parties, including the first such partnership with a media company. The Epicurious app will let advertisers buy proximity-aware ads and push messaging and will allow the app to send reminders to the user at locations activated in the iBeacon network. Condé Nast’s tells min that no Epi campaigns have been sold yet. Also, InMarket is not yet detailing which retailers are involved in a roll-out that already exist in New York, Los Angeles, San Francisco and Seattle. In other reports, InMarket said it had over 200 locations wired with iBeacons. The proximity model allows publishers to sell beyond the banner and price ads cost per engagement basis. In an earlier report on the Zataran test campaign, InMarket estimated that a CPE on this model approached $1. The Epicurious/InMarket deal underscores where the battle ground for eyeballs has shifted–to an infinite number of moments in a number of places. For media companies, extending their advertisers’ reach to the exact moment of purchase decision is an ir- resistible model. Look for more geofencing networks to seek partnerships like this. As locations at retail start lighting up with opportunities to interact directly with consumers, the vendors themselves will be (or should be) looking for media align- ments. After all, when retailers, entertainment venues, restaurants, sports arenas, malls, etc. engage the user at the final decision point, what content is most compel- ling for the consumer? We have already seen in apps like Yelp, Fandango, iTunes, Ama- zon Video and Flixster how much users rely both on user-generated reviews as well pro- fessionally produced content. Publishers like Zagat, IMDb and Rotten Tomatoes have all partnered with apps to put their critical material in front of users at their point of purchase. Publishers in fashion, beauty, entertainment, DIY and more need to consider how their content best aligns with physical places and start experimenting with the various parties vying to control this space. Does the music shopper at FYE or TV shopper at Best Buy want to access only user reviews in a dedicated app or independent reviews from Rolling Stone, Spin, CNET or PC- Mag? Does the mall crawler or Macy’s shopper want inspiration from those branded apps or from Vogue, Elle or even People or Us Weekly? From hair salons to big box retail, think of all the places your readers likely tore a page from you magazine for refer- ence in store. Those are all the opportunities for feeding content into a moment. Publishers can also leverage that usage data to enhance the value of their apps to advertisers by moving content into geo-triggered moments. Proximity adds a new audience metric. It’s not just who is reading your content but where they are reading it that gives an app greater value. As consumers become aware that stores, malls, neighborhoods and multiplexes are hot with contextually sensitive and even geo-triggered resources, specific locations like store aisles become content portals. The content is moving from the hackneyed and overstated “who controls the customer” to who controls the moment and this specific spot. In all likelihood, the retailer will control those moments or the third-party shopping app a user has embraced. In order to play there, publishers need to start thinking about proximity media as a syndication play.

Steve Smith (popeyesmith @c o m c a s t .n e t ) is digital media editor for min/m i n o n l i n e .c o m . He posts regularly on minonline and directs the min Webinars. Smith also co-chairs min's Digital Summits, and he is based near Wilmington, Del. min 4/28/2014 Page 5 "Fast Company's" Chelsea Clinton ESP. Senior writer Danielle Sacks got up close and personal with the past–and maybe future–first daughter in the May 2014 Fast Company cover story. Chelsea's personal and business achievements (e.g., rebuilding the Bill, Hillary & Chelsea Foundation) are impressive, but what may be best remembered was the Sacks-created Chelsea's To-Do List, which credited her October 2013 Glamour interview in asking: Is 2014 really the "Year of the Baby?" Chelsea's April 17 announcement gave Sacks the scoop and eight-year FC editor-in-chief Bob Safian the cover that will be followed post-partum by the celebrity magazines. Min's Weekly Boxscores (week of April 28, 2014) Issue 2014 Issue 2013 % of YTD YTD % of Date Ad Pages Date Ad Pages Diff. 2014 2013 Diff. AMERICAN PROFILE 4/27 6.45 4/28 8.38 -23.03 138.90 155.94 -10.93 BLOOMBERG BUSINESSWEEK 4/28 25.66 4/29 16.00 60.38 298.86 353.65 y -15.49 CQ WEEKLY 4/28 8.00 4/29 0.00 ------63.99 68.99 y3 -7.25 ECONOMIST, THE (N.A) 4/26 24.33 4/27 18.00 35.17 353.48 449.70 -21.40 ENT. WEEKLY (Summer Movie Preview) 4/18 31.24 D 4/19 32.66 D -4.35 272.57 326.17 -16.43 GOLFWEEK 4/25 10.44 4/26 15.27 -31.63 220.33 291.52 -24.42 GOLF WORLD 4/21 21.50 D 4/22 26.99 D -20.34 171.64 235.13 -27.00 IN TOUCH 4/28 12.16 4/29 15.65 -22.30 209.19 182.85 14.41 LIFE & STYLE WEEKLY 4/28 4.82 4/29 6.99 -31.04 139.49 144.03 -3.15 NATIONAL ENQUIRER 4/28 13.22 4/29 14.16 -6.64 254.95 267.70 -4.76 NATIONAL JOURNAL 4/26 (no issue) 4/27 4.00 ------76.50 102.00 y4 -25.00 NATION, THE 4/28 5.66 4/29 3.17 78.55 91.65 91.67 -0.02 NEW YORKER, THE 4/28 12.71 E 4/29 13.70 -7.23 231.47 304.77 -24.05 NEW YORK TIMES MAGAZINE 4/27 14.56 4/28 30.26 -51.88 622.84 616.90 0.96 NEW YORK MAGAZINE 4/21 84.43 D 4/29 52.67 60.30 557.12 669.98 y3 -16.85 OK! 4/28 24.50 4/29 26.82 -8.65 388.38 411.68 -5.66 PARADE 4/27 10.42 4/28 6.92 50.58 133.74 146.50 -8.71 PEOPLE 4/28 52.14 4/29 48.66 7.15 959.90 1,043.22 -7.99 SPORTS ILLUSTRATED 4/28 12.00 4/29 19.83 -39.49 414.35 471.69 y -12.16 STAR 4/28 24.71 4/29 33.32 -25.84 459.63 400.67 14.72 TIME 4/28 16.08 4/29 68.49 D100 -76.52 268.88 326.83 -17.73 TV GUIDE 4/21 14.42 D 4/22 18.92 D -23.78 209.88 219.97 y -4.59 USA TODAY* 4/18 24.58 4/19 22.36 9.93 421.86 443.66 y -4.91 " " SPORTS WEEKLY* 4/16 0.46 4/17 0.32 43.75 6.21 5.70 y 8.95 USA WEEKEND 4/27 7.93 4/28 9.74 -18.58 130.13 146.19 y -10.99 US WEEKLY 4/28 24.35 4/29 43.82 -44.43 534.95 606.54 -11.80 WEEK, THE 4/25 5.00 4/26 5.86 -14.68 101.02 121.94 -17.16 WOMAN'S WORLD 4/28 6.00 4/29 6.83 -12.15 112.82 114.64 -1.59 y = One more 2013 issue; y2/3/4 = Two, three and four 2013 issues; D = Double issue; E = Estimate 100 = Time's 100 Most Influential People in the World double issue AWARDS BREAKFAST Network and celebrate as min recognizes this year’s outstanding digital leaders and programs. Register for the awards breakfast today! Register Online: www.minonline.com/digital May 19 | Grand Hyatt, NYC Questions? Contact Saun Sayamongkhun at [email protected]

23705 Page 6 min 4/28/2014 Slate Plus Membership Takes Amazon Prime as Model. Slate insists to not call its new features and services a paywall, despite an annual $50 membership fee. The Slate Plus package launched last week with a bundle of extras like discussions hosted by noted staff writers, video streams of some podcasts, single-page article layouts, ad-free podcasts, early access to live events and more. Still, some users cried “paywall” at the first sniff of paid-only features. “We are not putting anything people have been getting free be- hind a paywall,” says general manager Brendan Monaghan. In fact, Slate followed Amazon’s lead in crafting a Prime membership plan that adds new things just for paying users. Monaghan tells min that when planning the package the company polled its users and took their own temperature as users of the Web, but mostly looked for “audience cohorts” where loyal Slate visitors consumed the most. “The audience cohort is really strong; they listen to podcasts, show up at events and buy merchandise, so we worked to focus on that.” Moving forward, Slate will be able to examine closely how members behave because each will be getting a personalized feed. They will be looking at behaviors around different types of content to target new enhancements to membership. In the early stages, the member goals will be modest. "It is going to be about engagement. We are targeting in the first year in the 5,000 to 10,000 range. We are really building the right product for this core set and then extrapolating that to more people who come to the site.” Despite some early commentators on the site balking at anything involving payment, he says that overall response has been positive. "The numbers are good. We are encouraged by them."

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From MediaRadar, Seasonal Trends: Home Furnishings Ads "Decorated" Magazines in the First Quarter. Although total advertising pages in consumer magazines declined in first-quarter 2014 –per MediaRadar data, apparel & accessories (-1.7%), toiletries & cosmetics (-6.6%) and food (-14.3%) were among the most notable–growth in such categories as medical/ pharmaceutical (+1%) and athletics (+17%) helped soften the blow. Perhaps most impressive was the home furnishings category, where ad pages increased by 19.9% to 1,516.3 total pages in Q1, as measured among 186 national consumer magazines. Ad page increases from 165 brands in this category contributed to the gains, resulting in growth in such crucial subcategories as furniture (+13.5%), household maintenance (+28%) and kitchen & bath (+38.2%). Glade was the largest advertiser in the home furnishings category with 50.67 pages, followed by Sleep Number with 46 and SunSetter with 34.5. Shelter magazines benefited greatly from the strong home-furnishings advertising. Architectural Digest (Condé Nast) achieved the highest share of ads in the category with 155 pages, followed by Veranda with 120.1 and Elle Decor (both Hearst Magazines) with 101.2. The three MediaRadar charts show the home furnishings brands that placed the most ads among consumer magazines, the year-over-year ad pages for the top home furnishings subcategories, and the magazine rankings by market share. Early Bird Rate Ends April 30

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INSIDE b2b Cathy Applefeld Olson

FOODTECH TOOLBOX: NOT ANOTHER FOODIE SITE There are foodies who Instagram their cellophane noodles,then there are those who dedicate their life’s work to crafting food and beverage products. The website FoodTech Toolbox is decidedly for the latter consortium. An extension of the b2b Virgo magazine, FoodTech Toolbox is designed “for food scientists, by food scientists.” They’re a group that’s larger than one might expect, says Lynn Kuntz, executive editor, food product design, at Virgo. Since the site’s launch last October, it has prompted 1,100-plus registrants and 43,000 page views. “We were trying to incorporate some of the same sorts of things we have been dong with Food Product Design for years, but appeal specifically to the food scientists out there,” she says. “There are people working at General Mills and Kellogg's who are all interested in putting products together and the science of how that works.” Like the name suggests, the site (also nominated for min’s Best of Web & Digital award) is a virtual tool kit of resources for food scientists. The content is rich and detailed. Food and beverage product designers can find resources that answer a specific technical question with bonus content like infographics. Deeper content dives also surface other content assets like health benefits, downloadable slideshows and Power- Point presentations. “The audience we have for Food Product Design is half technologist and half people who are involved with the marketing and management of the food industry and food services industry. This site is for the scientists plus some university and government people,” says Kuntz. The knowledge level of readers is broad, ranging from those who are just entering the trade to “people who have been studying starch for 30 years,” she adds. “We have to cater to all levels.” Some of the site’s content is developed in-house with a shared editorial staff from Food Product Design. A good portion, however, comes from outside sources “because we’re in publishing so we don’t have a lab where we can work up all these formula- tions,” Kuntz says. Contributors range from commercial execs to academics to those in related fields. Access to FoodTech Toolbox is free, though some areas require registration—a way for Virgo to collect information about readers and leads, which can be leveraged against sponsorships and other revenue opportunities. Currently the site has one underwriter, specialty ingredients developer Lyle, which has an Ask the Expert question area as well as a section where the brand can add its own key materials and assets, such as whitepapers. “We use the registration information and share it with our underwriter,” Kuntz says. “The underwriter gets that access, their name up in lights and banner ads, plus the special sections where readers can contact them with technical questions in areas where they have expertise. We’re planning long-term to open it up to additional companies [to sponsor] specific segments of the food industry.” Kuntz says the team is also planning to branch out from the ToolBox into even more specific food science content areas. Still there is one thing the site isn’t likely to get any time soon: social media extensions. “We thought about it, but because we’re business-oriented, a lot of the information is proprietary,” Kuntz says. “We don’t get a lot of sharing of information in that way.”

min contributor Cathy Applefeld Olson is based in Northern Virginia. She also is an editor at our sister publications Cynopsis and CableFAX Daily. Page 10 min 4/28/2014 The "Texas Monthly"-LBJ Library "Family Affair." No one from TM has a Baines or Bird middle name, but on March 8 four-year TM publisher Amy Saralegui married 4½-year LBJ Library director Mark Updegrove. Their professional worlds have common ground because Updegrove was Newsweek publisher in the early-2000s after serv- ing in the same capacity at Time Canada. The 2012 author of Indomitable Will: LBJ in the Presidency (Crown Publishing Group) is also a Parade contributing editor. Amy Updegrove tells min that there are no "power couple" plans in Austin, but they ap- peared jointly at the April 10 LBJ Library commemoration of the 50th anniversary of Presi- dent Johnson signing the Civil Rights Act of 1964. President Obama and all of his living predecessors were on hand except for LBJ contemporary George H.W. Bush. In one sense, TM is a "continuation" of LBJ, because the March 1973 launch by Mike Levy came weeks after the President's January 22 death. And as for the TM scrap with The New York Times over editor-in-chief Jake Silverstein's "defection" to the NYT magazine, it is a good bet that LBJ would have loved it. Michael Kinsley's Poignant Return to "The New Yorker." The hired-in-January Vanity Fair contributing editor writes in the April 28 The New Yorker of his 20 years of treatment for Parkinson's Disease. Have You Lost Your Mind? is about Kinsley's fear that Parkinson's–where the most common symptom is uncontrolled shaking that can be treated by medication–could evolve into its Alzheimer's Disease neurological cousin. The mental impairment is far more serious and tragic, but there is no conclusion from Kins- ley's testing (the article's primary focus) that Alzheimer's will be his future diagnosis. Kinsley had fears over the July 4 weekend in 1998, when the Slate.com founding editor, The New Republic editor-turned-columnist, Crossfire co-host and Firing Line "sparring partner" with the late Bill Buckley interviewed with Condé Nast chairman S.I. Newhouse, Jr. about TNY's editor vacancy created by Tina Brown stepping down after six years to launch the ill-fated Talk. Kinsley had kept his four years of Parkinson's treatment secret, and when he "wavered" about accepting New- house's offer, it was withdrawn. The belief was that Kinsley's hesitancy came over relocating cross-country from the then-Microsoft-owned Slate's Redmond, Wash., corporate headquarters. Quickly filling the void was the Brown-recruited TNY staff writer and 1994 Lenin's Tomb... Pulitzer Prize-winning author David Remnick, whose lengthy "Why I can do the job" letter to Newhouse resulted in his hire. The rest is history as Remnick and then-TNY publisher David Carey (now Hearst Magazines president) turned the long-time money-losing weekly to profitability in 2002. That success continues under Rem- nick and current TNY publisher Lisa Hughes. It was also in 2002 that Kinsley made his Parkinson's diagnosis public, and his work- load has not diminished since. "The New Yorker's" Matrix Award-Winning Jane Mayer. The 19-year TNY staff writer has been deserving of the New York Women in Communications' recognition since 1984 when she became The Wall Street Journal's first female White House correspondent. Among Mayer's TNY highlights were her Covert Operations exposé (August 30, 2010) of philanthropists and Tea Party supporters David and Charles Koch, which received a National Magazine Awards "reporting" nomination, and The Secret Sharer (May 23, 2011). The George Polk Award-winning article on alleged National Security Agency leaker Thomas Drake was the forerunner to Edward Snowden's widespread leaking last spring. David Remnick will present the Matrix to Mayer at the April 28 Waldorf-Astoria lun- cheon. Co-recipients include Google VP of global sales Eileen Naughton, who was Time president from 2002-2006.

Congratulations to Matrix honoree Jane Mayer, The Editors Steven Cohn, Editor-in-Chief Steve Smith, Digital Media Editor Arti Patel and Caysey Welton, Associate Editors