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Advertising Rates and Information 2015 Advertising Rates and Information Portsmouth herald • Foster’s daily democrat • seacoast sunday rochester times • hamPton union • exeter news-letter york county coast star • the york weekly • sanFord news edge magazine • seacoastonline.com • Fosters.com • limelight deals Seacoast Media Group is not just a local newspaper company, but a community information franchise where the stories are told and achievements are celebrated. Spanning its communities from paper to online portal, The Portsmouth Herald, Foster’s Daily Democrat, Seacoast Sunday, Seacoastonline. com, Fosters.com and the rest of our family of products provide the content to explain the events, set the agenda and start the shopping list. 2015 SMG Distribution Dominant coverage of the Seacoast, Southern Maine and Tri-Cities. VT nh ME Portland LIMERICK Manchester 53 MILES Portsmouth 55 MILES WOLFEBORO MA Boston WATERBORO SHAPLEIGH BROOKFIELD WAKEFIELD SACO OLD ORCHARD BEACH ACTON LYMAN ALTON MIDDLETON ALFRED BIDDEFORD ARUNDEL mILTON NEW DURHAM SANFORD LEBANON KENNEBUNK KENNEBUNKPORT FARMINGTON NORTH BERWICK WELLS ROCHESTER BERWICK STRAFFORD SOMERSWORTH OGUNQUIT York County Coast Star SOUTH BERWICK published Thursdays 9,531 readership BARRINGTON ROLLINSFORD NORTHWOOD The York Weekly DOVER published Wednesdays YORK MADBURY 4,544 readership ELIOT Portsmouth Herald published Mon. – Sat. NOTTINGHAM 26,952 readership LEE DURHAM KITTERY NEWINGTON KITTERY POINT Hampton Union published Tuesdays and Fridays 7,738 readership NEWMARKET PORTSMOUTH EPPING NEW CASTLE Exeter News-Letter NEWFIELDS GREENLAND published Tuesdays and Fridays 9,063 readership STRATHAM RYE Foster’s Daily Democrat EXETER published Mon. – Sat. BRENTWOOD NORTH HAMPTON 25,342 readership KENSINGTON HAMPTON Rochester Times published Thursdays EAST KINGSTON HAMPTON FALLS Seacoast 31,200 readership Sunday SEABROOK published Sundays 65,703 readership Sanford News SOUTH HAMPTON published Thursdays 5,525 readership Guidelines Payment Policy – To qualify for contract discounts, advertisers must not have an print specifications outstanding balance due for over 60 days. No advertising will be accepted from any retail rates are based on a six advertiser whose balance exceeds 60 days. column format. A full page is six columns media requirements Accounts 15 days and older are subject wide by 20.5 inches deep for a total of For electronic files, a PDF to 2% interest per month, 24% per year. 123 inches. Advertisements over 19.5 (Adobe Portable Document Advertisers are responsible for all contracted inches deep will be charged full column Format) is strongly spending or insertions. Performance will be depth. The smallest ad we accept is suggested. Files must be assessed at the end of the contract period. one column by two inches. Quarter inch print optimized with all fonts A credit rebate may be issued or the account increments can be used for depth. An embedded. For additional will be charged, based on the actual contract ad occupying two full pages plus the acceptable electronic file level/revenue achieved, according to the column between pages (a double truck) is formats, call your advertising published rate card. charged for 266.5 inches (13 columns by representative or visit 20.5 inches). Special sections are often www.seacoastonline.com. smg created advertisements – formatted in a tabloid or booklet. Tabloid Each client will receive a maximum of two rates are based on five columns. A full tab (2) proofs. Clients requesting additional page is five columns wide by 11 inches. proofs may be charged an additional $10.00 electronic transFer per proof. Copy changes on proofs must classiFied rates are based on a Email: be provided a minimum of 2 hours prior to nine column format. A full page is nine [email protected] deadline. columns by 20.5 inches deep for a total of AdSEND Code: NHPOR 184.5 inches. commissionable discounts – All rates are net. Commissionable discounts must be approved prior to publication by the retail column widths classiFied column widths Director of Advertising. 1 column = 1.697 inches 1 column = 1.146 inches 2 columns = 3.533 inches 2 columns = 2.362 inches coPy – All advertising is accepted subject 3 columns = 5.368 inches 3 columns = 3.578 inches to approval of the Publisher, who reserves 4 columns = 7.204 inches 4 columns = 4.794 inches the right to revise or reject any questionable 5 columns = 9.04 inches 5 columns = 6.01 inches advertisements at any time. 6 columns = 10.875 inches 6 columns = 7.226 inches 7 columns = 8.442 inches correction Policies – SMG assumes edge ad sizes 8 columns = 9.658 inches no liability for omission of advertisements. WIDTH DEPTH 9 columns = 10.875 inches Errors in content must be brought to the full page 9.75” 12.25” sales representative’s attention immediately half page (V) 4.813” 12.25” following the first insertion date. We will make half page (H) 9.75” 6” good in space or credit only for the portion of quarter page 4.813” 6” the ad that is incorrect. eighth page 4.813” 2.9” sixteenth page 2.344” 2.9” cancellations – After the printed deadline, cancellations are not accepted. Cancellations after deadline are subject to full charge of the space reserved. management team: Publisher – John Tabor Position requests – SMG will try to Executive Editor – Howard Altschiller meet position requests; requests are not Circulation Director – Dennis Thompson guaranteed. Guaranteed positioning can be Advertising Director – Andrew Chernoff purchased at a 25% premium. Subject to Advertising Sales Manager – Mike Swiderski availability. Classified Manager – Sandra Titus Creative Services Manager – Therese SanSoucie non Publishing holidays – Christmas Digital Advertising Manager – Peter Ross and New Year’s Day. our oFFices are located at: oFFice hours: Cash, check or credit cards accepted. 111 New Hampshire Ave., Portsmouth, NH 03801 Monday - Friday Ask your Account Executive for a credit Phone: (800) 439-0303 8am - 5pm application if you would like to establish an Fax: (603) 427-0550 account with us. 150 Venture Drive, Dover, NH 03820 Rates and deadlines are subject to change. Phone: (603) 742-4455 2015 SMG Retail Rates oPen rates (PCI) DOLLAR VOLUME One Daily $24.19 Annually Discount advertising One Sunday $39.14 2,500-5k 10% One Sunday+ME $49.64 5,001-10k 15% Any NH Weekly** $13.19 10,001-25k 20% Any ME Weekly $15.64 25,001-50k 25% Tips All NH Weeklies $31.38 50,001-75k 30% All ME Weeklies $20.64 75,001-100k 35% how does your 100,001-135k 40% One Daily +1 weekly $29.19 135,001-175k 50% consumer shoP? One Daily +2 weeklies $34.19 175,001-210k 60% Media consumption is fragmented today. Make One Daily +3 weeklies $39.19 sure you’re putting your ad in the right place. *Frequency discount +3% per buy One Daily +4 weeklies $44.19 added, must run same week. One Daily +5 weeklies $49.19 **HU/EN is forced buy. how oFten should ***Legals are not eligible for One Daily +6 weeklies $54.19 combination rates. you advertise? This depends upon several key points. How Add color for an additional 15% of the Two Dailies $34.12 cost of the ad. thin is your market? How often is the product Two Dailies +1 weekly $37.62 purchased? How much competition do you Two Dailies +2 weeklies $41.12 Add a Weekly: have? Other variables include: 2 Daily Buy/Sunday, add each weekly Two Dailies +3 weeklies $44.62 for $3.50 pci Two Dailies +4 weeklies $48.12 1 Daily Buy, add each weekly for $5 pci is it a new Product Two Dailies +5 weeklies $51.62 Non-profit advertisers billed at $25,000 or service? Two Dailies +6 weeklies $55.12 DV level. Additional Ad Enhance charge up to $15 may apply to price of ad A new product or service will require a high frequency to build awareness. is it a new camPaign? To establish awareness of a new campaign, a higher level of frequency is required. However, deadlines an ongoing campaign can use a lower frequency level since it is a “reminder.” PUBLIcatION (DAY) DEADLINE Portsmouth Herald, Foster’s Daily Democrat (MON) Thursday, 4:30pm is the store or service dominant Portsmouth Herald, Hampton Union, Exeter News-Letter, Foster’s Daily Democrat (TUES) Friday, 4pm in its category? Portsmouth Herald, Foster’s Daily Democrat (WED) Monday, 4:30pm A brand that is dominant in its category might require less frequency due to existing higher York Weekly (WED) Monday, noon consumer acceptance levels and a generally York County Coast Star and York Weekly higher level of awareness. Consequently, classified display (WED & THURS) Monday, noon a minor brand will require a higher level of frequency to establish its market position. Portsmouth Herald, Foster’s Daily Democrat (THURS) Tuesday, 4:30pm York County Coast Star (THURS) Monday, 4:30pm brand loyalty. Sanford News (THURS) Monday, 4:30pm The higher the brand loyalty in purchasing the product or service on the part of the public, the Rochester Times (THURS) Monday, 4:30pm lower the frequency requirements. Edge Magazine (THURS) Thursday, 3pm Portsmouth Herald, Hampton Union, comPetitive stance in Exeter News-Letter, Foster’s Daily Democrat (FRI) Wednesday, 4:30pm the marketPlace. Portsmouth Herald, Foster’s Daily Democrat (SAT) Thursday, 4:30pm If the determination is made to meet or beat Seacoast Sunday (SUN) Wednesday, 4:30pm, the competition in the market, then higher retail & class display frequency is probably needed. Remember that the higher the level of competitive advertising in Sunday Comics Two Tuesdays prior to the market, the higher the frequency required to publication, 4:30pm maintain a share of the voice. Beachcomber Magazine (FRI, SEASONAL MAy – SEPT) Tuesday, 3pm 2015 SMG Special Advertising premium co-op placement advertising Rates – Price per ad, per insertion. These rates are flat. Let Seacoast Media Group’s co-op department No other discounts apply.
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