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Media Kit Q2 2017 Media Kit Q2 2017 More information: [email protected] New York Public Radio creates smart programs for an incredibly intelligent and affluent audience of over 26 million people every month.1 Sponsors reach our audience through marketing messages across many platforms nationwide — on the radio, online, on-demand, and at live events. BY THE NUMBERS: ON AIR, ONLINE, AND ON THE STREET 1.5 million 28.3 million weekly radio listeners monthly podcast in NYC 2 downloads and on-demand listens 5 7.6 million weekly listeners on 6 2.5 million nationally broadcast monthly app sessions 6 programs 3 125 6.6 million live events at monthly streaming The Greene Space 4 sessions each year 1 NYPR Comprehensive Audience; Nielsen, Act1: Arbitron, Splunk, Triton, Google Analytics 2 Nielsen: APR - JUN 17 M-Su 6a-12m; P 6+. weekly cume 3 Act 1: Arbitron DMA Nationwide 2017 4 Triton Digital, APR - JUN 17, all NYPR streams 5 Splunk, Total Unique Downloads APR - JUN 17 6 Google Analytics, APR - JUN 17 OUR PROPERTIES ABOUT PLATFORMS WEEKLY RADIO LISTENERS WNYC Radio brings a wide range of AM, FM, Podcasts, 1 news, cultural, and music programs to Streaming, Display, educated, affluent, and culturally active 1,113,200 On-Demand audiences across the nation. ABOUT PLATFORMS WEEKLY RADIO LISTENERS WQXR is the nation’s most listened-to FM, Streaming, Display, 1 classical station and New York’s only On-Demand 586,200 all-classical music station. ABOUT PLATFORMS WEEKLY RADIO LISTENERS New Jersey Public Radio broadcasts FM, Streaming, Display 2 the best of WNYC plus local news and 55,600 coverage for northern New Jersey and beyond. ABOUT PLATFORMS ANNUAL LIVE EVENTS The Jerome L. Greene performance Events, Display, space hosts intimate live events, Video stream 125 engaging New York Public Radio’s audience in an exclusive venue in SoHo. 1 Nielsen: APR - JUN 17 M-Su 6a-12m; P 6+. weekly cume 2 Radio Research Consortium: Nielsen Audio Spring 2016; M-Su 6a-12m P12+ Our audiences love us and extend that love “The cynic says that underwriting to our sponsors, creating a “halo effect.” WNYC is like any other advertising. We know otherwise . While we do a broad range of advertising, only the customers we get through WNYC 76% thank us for our contribution.” have a more positive opinion of a company that supports public radio1 —Richard Demenus, Owner, Tekserve 65% prefer to buy from companies that “NY Public Radio has been the perfect underwriting partner for Carnegie 1 support public radio Hall. I am confident that we share an important target audience, and their radio and web-based platforms are a great way to reach this audience with our message.” Sponsorship Opportunities —Naomi Grabel, Carnegie Hall WNYC WQXR STREAMING, ON-DEMAND, & APPS ON AIR ANNOUNCEMENTS ON AIR ANNOUNCEMENTS 15 second sponsorship 15 or 30 second PRE-ROLL credit sponsorship credits 15 seconds, plays before content begins ANNOUNCEMENT LIMIT ANNOUNCEMENT LIMIT 3.75 minutes per hour 4.00 minutes per hour MID-ROLL 30 seconds, plays in the DISPLAY DISPLAY middle of content 300x250, 300x600 300x250, 300x600 and Expandable and Expandable DISPLAY Leaderboard ad units Leaderboard ad units 300x50 (app) FOCUSED ATTENTION Compared to commercial radio, our audience experiences clutter-free listening and engagement. Your message on WNYC/WQXR is clear, concise & read by distinctive voices. No other station in the market can boast that exclusive environment. 1 Lightspeed Research NPR Sponsorship Survey, 2017 WNYC is New York’s premiere public radio WEEKLY RADIO CUME station, reaching the largest public radio audience 1,113,2001 in the country and producing beloved programs like Radiolab and The Brian Lehrer Show. WEEKLY RADIO TIME SPENT LISTENING 4.15 hours1 The station creates a wide range of award-winning news, cultural and music programs for educated, affluent, and culturally active audiences in New York, and MONTHLY STREAMING SESSIONS across the nation. Reaching millions of discerning listeners each week, original 2 content is available via radio, online, and mobile platforms. 5.2 million MONTHLY PODCAST DOWNLOADS 28.2 million3 PLATFORMS: Radio, On-Demand, Display, App, and Live Events MONTHLY UNIQUES MONTHLY MOBILE 4 1,344,000 PAGEVIEWS 5 WNYC Listeners are more:7 4,243,000 (BY INDEX) MONTHLY E-NEWSLETTER PAGEVIEWS SUBSCRIBERS EDUCATED & INFORMED 6,555,0004 386,0006 bachelors degree 131 post graduate degree 214 AFFLUENT personal income $250k+ 171 investments $1m+ 198 PROFESSIONAL company president 325 vice president 213 board member 187 CULTURED 3+ museum visits per year 207 3+ symphony per year 304 culteral vacation 149 market average 100 1 Nielsen: APR - JUN 17 M-Su 6a-12m; P 6+ 2 Triton: APR - JUN 17, Live Session Starts WNYC 3 via Splunk: APR - JUN 17, Total Unique Downloads 4 Google Analytics: APR - JUN 17, Desktop and Mobile 5 Google Analytics: APR - JUN 17, Mobile Web and App 6 Mailchimp: APR - JUN 17, Daily Brief & This Week on WNYC 7 Scarborough R1 2017: APR 16 - FEB 17 (Rev. 1) P18+ WEEKDAY PROGRAMS Morning Edition For nearly three decades, Morning Edition has prepared listeners for the day ahead with up-to-the-minute news, commentary, 5 am – 9 am and coverage of arts and sports. With nearly 14 million listeners, with Marketplace Morning Editions draws public radio’s largest audience. Morning Reports at 6:50 and 8:50 am One of the most respected news magazines in the world, Morning PLATFORMS Edition airs Monday through Friday on more than 660 NPR stations Broadcast, Stream across the U.S. Note To Self Putting heart and the human experience into tech coverage, WNYC’s Note To Self with Manoush Zomorodi investigates what 5:50 & 7:50 am, all the data, constant connectivity, and perpetual “upgrades” really Wednesdays mean for daily life. PLATFORMS Broadcast, On-Demand, Podcast, Stream Brian Lehrer The Brian Lehrer Show covers politics and life, locally and globally. Guests range from politicians such as Barack Obama and 10 am – 12 pm John McCain to cultural figures such as Sarah Jessica Parker to astrophysicist Neil deGrasse Tyson, and New York City middle PLATFORMS school students. Broadcast, On-Demand, Podcast, Stream Lehrer has won a Peabody Award and four Associated Press New York Broadcasters “Best Interview” Awards since 2000. Leonard Lopate Leonard Lopate welcomes poets, painters, politicians, novelists, dancers, Nobel and Pulitzer winners, filmmakers and actors to talk 12 pm – 2 pm about their work each afternoon on WNYC’s acclaimed arts and culture interview program. PLATFORMS Broadcast, On-Demand, The Leonard Lopate Show has been the proud recipient of three Podcast, Stream James Beard Awards and three Associated Press Awards. Fresh Air Fresh Air with Terry Gross, the Peabody Award-winning weekday magazine of contemporary arts and issues, is one of public radio’s 2 pm – 3 pm most popular programs. Each week, nearly 4.5 million people listen Monday - Thursday to the show’s intimate conversations broadcast on more than 450 NPR stations across the country. PLATFORMS Broadcast, Stream Fresh Air’s Peabody Award citation credits the program with “probing questions, revelatory interviews and unusual insights.” Please visit wnyc.org/schedule for a fully detailed schedule WEEKDAY PROGRAMS The Takeaway The Takeaway is a national program that invites listeners to be part of the American conversation. Host John Hockenberry delivers 3 pm – 4 pm news and analysis and helps listeners prepare for the day ahead. PLATFORMS Broadcast, On-Demand, Stream All Things Every weekday, All Things Considered hosts Robert Siegel, Michele Considered Norris and Melissa Block present the program’s trademark mix of news, interviews, commentaries, reviews, and offbeat features. 4 pm – 6:30 pm The program rings with the disparate voices of its commentators, and 7 pm – 8 pm from tech guru Omar Gallaga to poet Andrei Codrescu to political PLATFORMS columnists David Brooks and E.J. Dionne. Broadcast, Stream Marketplace The most popular business program on radio or television, Marketplace with host Kai Ryssdal is “the business show for the rest 6:30 pm – 7 pm of us.” Every week, Marketplace programs reach an unduplicated audience of more than 8 million listeners with a fresh sound that PLATFORMS covers listeners’ interests from wallet to Wall Street. Broadcast, Stream Please visit wnyc.org/schedule for a fully detailed schedule NATIONAL PROGRAMS WEEKLY RADIO AUDIENCE Radiolab believes your ears are a portal to another world in which 1.8 million listeners1 sound illuminates ideas, and the boundaries blur between science, philosophy, and human experience. 585 radio stations PODCAST DOWNLOADS PLATFORMS 6.6 million monthly2 Broadcast, Bi-Weekly Podcast, Stream, Display PODCAST DOWNLOADS Freakonomics Radio: what the hidden side of everything sounds 7.6 million monthly2 like. Stephen Dubner, author of Freakonomics, extends his unique brand of storytelling and quirky investigation to public radio. 151 radio stations WEEKLY RADIO AUDIENCE PLATFORMS 722,600 listeners1 Weekly Podcast, Broadcast WEEKLY RADIO AUDIENCE On the Media is the smartest and wittiest media analysis show 1.3 million listeners1 in the universe. The Peabody-award winning show examines technology, free speech, and political narratives in the media. 411 radio stations PODCAST DOWNLOADS PLATFORMS 2 million monthly2 Broadcast, Twice Weekly Podcast, Stream, Display WEEKLY RADIO AUDIENCE The daily mid-day news program that invites listeners to be part of 3 million listeners1 the American conversation. Host John Hockenberry digs beneath the headlines to answer tough questions facing the world today. 267 radio stations PODCAST DOWNLOADS PLATFORMS 260,000 monthly2 Broadcast, Daily Podcast, Stream WEEKLY RADIO AUDIENCE It’s storytelling, with a beat. Host Glynn Washington assembles 1.2 million listeners1 the nation’s best storytellers to bring true tales of underwater cave divers, rags-to-riches musicians, and Alaskan dogsled racers.
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