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DOROTHY LANE MARKET TABLEDOROTHYLANE.COM • JANUARY 2018 Our StoryFrom 1948 to today. DOROTHY LANE MARKET Celebrating 70 years 11 a.m. to 4 p.m. • JANUARY 27–28 • FREE Our joy for bacon runs deep, so much that we just have to cel- Bacon and Beer. What else is better with bacon? ebrate with a weekend-long event. Each year, it just gets better Why beer, of course. We've partnered with our friends at and more bacon-y than the year before. Our annual Baconfest, Crooked Handle Brewing Co., located in Springboro, for a 11 a.m. to 4 p.m. Jan. 27-28, isn't just an excuse to indulge in 20+ limited edition Baconfest brew, a smoked ale brewed with bacon-licious recipes and products throughout the store. It's a bacon. Our friends there at the brewery have made this true celebration of this food that has risen to celebrity status! brew just for Baconfest and it’ll be flowing from the taps at Bacon Everything. As you enter our doors, just follow your DLM during Baconfest while supplies last. nose to a variety of tantalizing bacon treats awaiting you in Flying Pig Marathon Sign-ups. Last, but not least, our every nook and cranny. The best part? You're invited to try good friends from the Flying Pig Marathon will be coming them all! Each department will be bringing their bacon A-game back to Baconfest during select times to register runners for with DLM goodies featuring bacon, such as Bacon Cheddar their 2018 event and to answer questions. Pull-Apart Bread, Salted Bourbon Chocolate Bacon, Bacon- So if you too share our joy in bacon, join us at Baconfest Wrapped Scallops, and so much more! Plus, we'll have many 2018 where we'll be celebrating bacon and all the fun ways to more products to take home where bacon is the shining star, enjoy it. VP of Meat & Seafood such as DLM Maple Bacon Gelato. DLM BACON-WRAPPED DATES Parmigiano-Reggiano Pitted dates DLM Uncured Bacon Slice Parmigiano-Reggiano into sticks. Stuff dates with one piece of cheese. Wrap each date with 1/2 a piece of uncooked bacon. Place wrap seam-side down on a baking sheet. Bake 15 minutes at 425°F. Secure with toothpick and enjoy! *allergens: milk 2 DorothyLane.com • January 2018 1940s 1942 Romantic drama "Casablanca" hits the big screen. 1941 Calvin D. Mayne worked in wholesale 1947 Calvin befriends Frank Sakada and produce business in Dayton, Ohio. the two begin conversations about open- ing a store together. 1943 1941 Calvin began courting widow Vera The Slinky is invented. Jane Pacey who owned a small fruit stand 1948 On August 12, Calvin & Frank open at the Central Market House. The two the doors to Dorothy Lane Market, a fruit were married later that year. stand at the corner of Far Hills and Doro- 1945 thy Lane. Vera's youngest daughter Mary 1942 Calvin deployed to Japan with the Life magazine declares (Pacey) Hieb rings up the first order. U.S. Army, eventually holding the rank of Bing Crosby "America's Captain, Military Intelligence. 1948 Calvin dissolves partnership at number one star." M&H Liberty Market. 1944 Calvin & Vera Mayne's son Norman is born. Calvin goes into busi- 1949 Vera closes her fruit stand at the 1948 ness with Tom Hildebrand to open Central Market House. The Polaroid camera is M&H Liberty Market. invented. Our Story. eople ask what the secret sauce is to DLM. Sure, there’s that touch of gourmet in addition to the everyday infused throughout every department (and no, it wasn’t always that way). There’s the friendly 1950s Pcarryout who knows your kid's name and never hesitates to offer the protection of an umbrella on a rainy day. There’s also the robust network of gourmands from faraway lands and local farmers whose bounty can be found at DLM. But at the core of everything we do, there’s our history, which 1955 we hold near and dear. It’s real and rooted in humble begin- Walt Disney's vision nings built on friendship, hard work, and an unwavering for the Disneyland 1951 Fire hits building adjacent to DLM 1957 Progressive Grocer profiles DLM, sense of community; it’s not perfect, but it’s our history. We theme park opens in causing much damage to store. As a re- sparking much international attention. are proud of it and it has influenced much of who we are Anaheim, California! sult, the "lean-to" was remodeled. Calvin and Frank speak at the National today, 70 years later. Association of Retail Grocers. The story of DLM began even before the opening of the 1953 Customer and businessman Mr. Tal- iconic fruit stand at the corner of Far Hills and Dorothy bott agrees to build a 10,000-square-foot 1957 NCR, impressed by DLM, incor- Lane. Imagine the Central Market House in downtown grocery store with Calvin and Frank as porates the DLM story in their national 1956 Dayton in the 1940s alive with activity as two-wheelers the tenants. They relocate to where DLM Modern Merchandising Methods semi- Elvis Presley releases stacked with potatoes and heads of lettuce zip by and Oakwood stands today. nars. This takes Calvin, Vera, & Norman "Heartbreak Hotel," vendors set up their booths, such as widower Vera Pacey around the world for speaking opportu- which becomes a 1955 Vera spearheads initiative to launch who sold fruit. Her four daughters would take turns wak- nities with stops in Australia and many No. 1 hit in the U.S. Good Neighbor Program as a way for ing up at 4 a.m. to get to the market on time so they could other countries before ending in Europe. DLM to give back to community. set up before their mother, who worked a night shift at 1958 Calvin presents to the House of Frigidaire, would take over and they had to be at school. 1957 Parking lot in front of DLM is con- Parliament on the topic of modern At that same time, Calvin D. Mayne, an entrepreneur, was verted to store space, adding additional merchandising practiced at DLM. in the wholesale fruit and vegetable business. Calvin and 4,000 square feet. Sales soar. Vera began a courtship and were married in 1941. >>> DorothyLane.com • January 2018 5 A TREASURED BEGINNING With a family to support and a new son, Norman, 1960s Calvin knew that he needed to get off the road, as his wholesale business often took him across the country to procure everything from fresh Georgia peaches to Florida citrus. So he parked his truck and 1961 opened up a store the size of a 7-Eleven called M&H Julia Child's Mastering Liberty Market with partner Tom Hildebrand. He the Art of French Cooking worked thirteen days straight and would take every is published. 1960 (or as early as 1959) Frank and Cal- 1967 (May) DLM files Chapter 11 bank- other Sunday off. One Sunday, a man named Frank vin amicably part ways as Frank decides ruptcy; a sad day in DLM history amid Sakada, a former interpreter in the U.S. Navy who to pursue other business opportunities. the devastating effects of Calvin's stroke. was working for Governor James Cox, came in and the two became fast friends, as Calvin also was a 1960 Dorothy Lane Market Page Manor 1967 (June) With attorney Jack Pickrel's 1964 veteran who spent time in Japan. “Frank came in on opens on Airway Road at former Alber's guidance, Norman and DLM establish a 10- Beatlemania hits the Sundays and helped my dad set up the produce rack location. year plan of arrangement to pay creditors Crowds gathering in the Meat department during opening day, 1953, shores of the U.S. "I and they would shoot the breeze,” Norman says. 100 cents on the dollar, which is unheard of where present-day DLM Oakwood now stands. Want to Hold Your 1963 Calvin experiments in investing in From there, dreams were born for what we now of. Creditors agree to let family retain Hand" and "She Loves two large-store format locations, separate know as Dorothy Lane Market. They found a site Ed Flohre, DLM VP of Human Resources, was a ownership. You" top the Billboard from DLM, in Cincinnati and Dayton. Nei- at the corner of Far Hills and Dorothy Lane with a Dairy manager at the time and recalls about 25 as- year-end singles. ther proves to be successful. 1967 (December) First payment to credi- wooden lean-to style building and opened doors to sociates coming together to shuttle everyone with tors is made and continues over the years. Dorothy Lane Market on August 12, 1948, along with the 4-wheel-drive trucks and Jeeps available. When 1966 Calvin suffers a severe stroke and his two part-time employees, including Mary (Pacey) staples, like milk, started to run short, they went son Norman begins to play a larger role Hieb, Vera’s daughter, who rang up the first order. so far as to ask Borden Dairy for a key so that they with DLM. Mary continued to work for DLM over the course of could pick up the milk directly from their facility several decades in various roles until she retired in since deliveries were halted. “I knew that we were 2016. Calvin soon sold his interest in M&H Liberty different than most independents,” Ed says. Market and Vera sold her fruit stand at the Central In 1951, a fire erupted in the building adjacent to 1970s Market House the next year.

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