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Download Latest Issue CONTENTS COVER STORY ME TEAM VAIDY’S MUSINGS BLACK & WHITE 2 SECOND STAR TO THE RIGHT (AND STRAIGHT ON ‘TIL MORNING) EDITOR …& GREY Even before the dotcom and start-up era, Anand Mahindra had an innate sense KOEYLI JALUKA of identifying and encouraging ideas that germinated into strong, well-entrenched VAIDY IS THE FOUNDER, SELF APPOINTED CHAIRMAN AND LONE MEMBER OF THE businesses. Dive deep into insightful account of those successes and failures. AMITABH BACHCHAN FAN CLUB IN HIS SCHOOL IN CHENNAI (MADRAS THEN) IN AUTOMOTIVE DIVISION 1974, IN THE MIDST OF ANTI-HINDI AGITATION. AND, WOULD YOU BELIEVE IT, HE IS Bonita Fernandes, Rajeev Malik THE CHIEF RISK OFFICER OF MAHINDRA. PHOTO ESSAY and Anita Beri 10 FOOTPRINTS 32 NEWS FARM DIVISION Walk through the sepia-tinted images Sectoral updates including launches, Priyanka Koijam, Shruti Chhabra and of wheels that drove Mahindra and initiatives, awards and recognition. Phiruzi Kasad The New Year is upon us, but it has The third leap year event is the poison or a pest killer, should I look for the great leaders of the day who been a while. Happy Not So New Year. Olympics, this time in that football this ‘Best Before’ date? And, if yes, what experienced the Mahindra story unfold 1 4 TWO WHEELER What makes 2016 special? Well, as a leap crazy place – no, not Kolkata; no, not Goa; happens to these products after their from close quarters. Hemisha Raigaga year, it holds three once-in-four-years events. no no no, not that ground behind Vakola expiry dates? Rat only knows! First up is February 29– that extra day, Church. In Brazil. This event ends up FINANCIAL SERVICES those bonus 24 hours, those added 1,440 spending over USD 10 billion, but, unlike An investment bank in Brazil went SOCIAL STATUS FOREIGN Charandeep Chawla and Sheetal Choksey minutes or 86,400 seconds. I need to certain other leap year events, earns lots of 8 from Hero-to-Zero and its founder, 61 62 DESPATCH quickly figure out something useful to do with revenue. More importantly, it’s an amazing a billionaire, was arrested on charges of AFTER-MARKET all that extra time. Time, no pun intended, is spectacle of Citius – Altius – Fortius (Faster, corruption. He called his firm BTG and Tweets featuring the Mahindra Group BHARAT, EK KHOJ Geethu Menon and Harish Menon running out! Any ideas? I am offering prizes Higher, Stronger). As Indians, we can be explained that as ‘Better Than Goldman’. from around the World. Ryan Flyod came to India to work at for the best ideas – first prize, one lunch truly unbiased and cheer the best team Must remember to add this to my collection Mahindra Shubh Labh and scout for export MAHINDRA PARTNERS with me; second prize, two lunches with as in most of the events, we are merely of famous hubris quotes. Like ‘India Shining’, markets for the company’s produce. He Gail Cutinha me and third prize, three lunches with me. spectators. My nails are saying, ‘Thank God!’ ‘Too Big To Fail’. Famous last words! ended up achieving a personal milestone, Excited? Drop me an email. marrying his college sweetheart and INFRASTRUCTURE & REALTY I feel the IMF is the best salesforce The Russian economy has been in embracing Indian culture. Shalini Bhattacharya, Subrata Sengupta The second leap year event is the 5 for ‘feel good’. Year after year, they 9 trouble for the past two years, first and Anurag Vijay 2 US Elections. From now till November, give rosy projections on world GDP growth because of the sanctions from the West and televisions will provide a 24x7 coverage of at the start of the year and deliver the bitter second due to the fall in oil prices. When an HEALTH AND RISE FOR GOOD HOSPITALITY this exciting mega event – don’t miss it for pill in four quarterly instalments thereafter. economy is in trouble, its borrowers are hit 64 WELLNESS 68 FOR WHOM THE Deepali Naair anything. Do you know that this event is the Who will call their bluff? Who will bell the most. But Russian banks managed to get BELL TOLLS biggest non-revenue generating spend? It cat? Who is John Galt? the Kremlin to put an alert at all airports to A few Mahindraites are leading by TANGIBLE BENEFITS OF INFORMATION TECHNOLOGY costs nearly USD 3 BILLION! That’s right, US stop defaulters from fleeing. It was called the example by donating blood. While GOOD HEALTH Vrinda Pisharody Dollar Three Billion, which is about INR 20,000 I would urge all of you to No-Fly-List. Do you think something like that This edition marks a new beginning to some are moved by the valuable CRORES. Right, Two followed by ELEVEN develop the good habit of reading would work in India? Do you really think a No- significantly raise the health and wellness positive impact their gesture brings 6 AEROSPACE & DEFENCE zeroes. Quite symbolic – two to represent Page 3 tabloids. I have learnt some ‘clever Fly-List would stop the King-of-Flying? quotient within the Mahindra universe. about, others are veteran donors who Sanjit Tiwari the Democrats and the Republicans. And the sounding but makes no sense’ expressions. The programme’s objective is to raise aim to drive a significant change and zeroes, their nominations! Imagine being told – ‘brown is the new black’; In Mumbai, at Vile Parle East, THE awareness, educate and bring in a change in expand the contours of their campaign. SUSTAINABILITY or ‘50 is the new 40!’ Sounds profound, there is a stretch where two behaviour towards a healthy life. 10 & Dipti Joshi But big spend does not mean big right? Don’t worry that they don’t actually very busy main roads converge. It’d be an RISE RISE 3 outcomes. We know that, don’t we? make any sense. Trust me: go ahead and use insult to call this a traffic jam – that’s too CORPORATE SOCIAL RESPONSIBILITY If it did, we’d be using Iridium phones! Elle them. They’re high impact, and folks will be pedestrian. The struggle out there is huge. OF SPECIAL FEATURE Tina D’Souza and Gauri Rajadhyaksha magazine reported that more people took impressed. Why don’t I go ahead and help you Only the fittest survive. So, I’m sending a MAHINDRA 71 MAHINDRA RISE AWARDS part in Kim Kardashian’s Twitter poll than by adding a couple more – WhatsApp is the petition to the local municipal corporation those in the Republican Iowa Caucus. The new SMS; TV Prime time is the new WWF; to call it “DARWIN Stretch.” Correct Outstanding talent was recognised during the Mahindra Rise Awards 2015. Take a A 70 YEAR LEGACY OF latter, to help choose the Presidential and the Opposition is the New Ruling Party. branding, right? look at some of the glimpses of the evening. nominee from the Republicans, had about INNOVATION AND TECHNOLOGY 2,00,000. The Twitter poll, on what should Do you find yourself looking for that Ciao, PAVING THE WAY FOR THE Edited and Published by Mahindra Group be the title of a new album of Kanye West 7 ‘Best Before <Date>’ on every Vaidy Communications for Mahindra & Mahindra Limited, COMPANY OF TOMORROW Gateway Building, Apollo Bunder, Mumbai 400 001. (Kim’s better-half), polled nearly half a package of food and medicine you pick million. (“So Help Me God” came out on up? We have all become smarter and PS – I found my favourite vase broken and learnt Editorial and Design Consultants AICL Communications Limited ([email protected]) top.) The Americans sure have their wiser. We now know that these things that my 10-year-old daughter was the culprit. I priorities straight. can turn harmful after their expiry date. confronted her with ‘You are responsible’. Calmly For employees of the Mahindra Group and for private external circulation only, through the Mahindra Group. Manufacturer: Beware, the consumer is she replied – ‘Appa, stop shouting. You should be Please write in with your feedback at aware. But here’s my dilemma. If I buy rat happy; I have become responsible.’ [email protected] EDITORIAL Dear Readers, KOEYLI JALUKA When I met Anand Mahindra to bounce off Playing an active role in nation-building EDITOR the concept for the cover story of this very has always been our forte – read about special 70th Anniversary issue, he quietly how Mahindraites from all over the country heard me out and then nodded, saying, “That are donating blood to save lives. The Rise for sounds interesting.” And I wondered how Good section salutes these unsung heroes many other starry-eyed people, with half- who make the world a more humane place baked dreams had knocked on his door, told to live in. him their reveries and waited for those three magic words? The glittering evening of the Rise Awards 2015 can be glimpsed in Special Features. Successive chats with Ramesh Health & Wellness is a new section that Iyer, Parag Shah, Prochie Mukherji and aims to showcase the tangible benefits of Shantanu Rege followed; and after pouring good health. over several case studies, research reports, white papers and investor relations The iconic 70th Anniversary issue would presentations, I was convinced that this be incomplete if I didn’t treat your eyes to a number could be hundreds, maybe even feast. Footprints, a photo essay, attempts thousands. Long before the Indian start-up to capture some of our glorious moments. story had even been conceived, our very May the next 70 years be as exciting, as own Peter Pan was beckoning mavericks challenging and as memorable! to a space where dreams come true.
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