Public Document Pack Derry City and Strabane District Council
Dear Member of Business and Culture Committee
You are hereby summoned to attend the Monthly Meeting of the Business and Culture Committee to be in the Guildhall, Derry, on Tuesday, 9th June, 2015 at 4.00 pm
Yours faithfully,
John Kelpie Chief Executive
Agenda
Notice and summons for meeting
Apologies
1 Confirmation of the Open Minutes of the Business and Culture Committee held on Tuesday 14th May, 2015. (Pages 1 - 8)
2 Declarations of Member's Interests.
3 Matters Arising.
4 Deputations.
5 Chairperson's Business
Open for Decision.
6 Requests for Match Funding for Successful European Social Fund Applications. (Pages 9 - 12)
7 Invitation to Visit Kerry. (Pages 13 - 14) 8 New England Investment Mission October 2015. (Pages 15 - 16)
9 DARD NI Regional Food Programme and Tourism NI Events Fund. (Pages 17 - 20)
10 Letters of Offer Festival Events. (Pages 21 - 22)
11 Flavours of the Foyle - Loughs Agency Funding. (Pages 23 - 24)
12 Craft Development Programme - Authorisation of Marketing Spend for Promotion of Craft in the City Summer Campaign. (Pages 25 - 28)
13 Hell and Back. (Pages 29 - 30)
14 Redistribution of Eames Style Chairs. (Pages 31 - 36)
15 Waterside Half Marathon. (Pages 37 - 46)
16 Strabane Town Forum. (Pages 47 - 48)
17 Strabane Business Awards. (Pages 49 - 50)
18 Update on International Roadshow Plans for the Clipper Race 2015-2016. (Pages 51 - 52)
19 St. Patrick's Day Evaluation. (Pages 53 - 78)
Open for Information.
20 Draft Service Plan 2015/16. (Pages 79 - 112)
21 Business Improvement District (BID). (Pages 113 - 114)
22 MourneDerg and Glenelly Action Plans. (Pages 115 - 118)
23 Clinical Translational Entrepreneurship and Innovation Programme (CTEIP) Project Update. (Pages 119 - 120)
24 Launch of `Voice of a Community' Bursary for Clipper Race 2015/16. (Pages 121 - 122)
25 Craft Development Programme. (Pages 123 - 126)
26 Summer Jamm Marketing Plan. (Pages 127 - 132)
27 Worcester State University Education and Skills Visit. (Pages 133 - 134)
28 Tourism and Events Industry Awards. (Pages 135 - 136)
29 European Rural Parliament 2015 NI Workshops. (Pages 137 - 138)
2nd June 2015. This page is intentionally left blank Agenda Item 1 1
Derry City and Strabane District Council
Open Minutes of Business and Culture Committee held in the Council Chamber, Guildhall on Tuesday, 14th May, 2015 at 4.00 p.m.
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Present:- Councillor Diver (in the Chair), Aldermen Hamilton, Hussey, McClintock, Ramsey, Councillors Boyle, Cooper, Fleming, P. Kelly, Logue, M. McHugh, R. McHugh and McMahon.
In Attendance:- Chief Executive (Mr. J. Kelpie), Director of Business and Culture (Mr. S. Gillespie), Head of Culture (Mrs. L. Williams), Lead Marketing Officer (Ms. A. M. Gallagher), Lead Democratic Services and Improvement Officer (Ms. E. Cavanagh) and Committee Clerk (Ms. D. Melaugh).
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BC17/15 Notice and Summons for Meeting.
The Chief Executive read the Notice and Summons for the Meeting.
BC18/15 Apology.
An apology for absence was received from Councillor Cusack.
BC19/15 Confirmation of Open Minutes of the Business and Culture Committee held on 21st April, 2015.
Open Minutes of the Business and Culture Committee (BC1/1-BC11/15) held on 21st April were confirmed and signed by the Chairperson as correct.
BC20/15 Declarations of Members’ Interests.
Item BC24/15 - Derry City and Strabane District LAG
The following Members declared an interest in the above item:-
Councillor P. Fleming Councillor P. Kelly Councillor M. McHugh
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Councillor R. McHugh
BC21/15 Matters Arising.
There were no matters arising.
Chairperson’s Business.
BC22/15 Invest NI.
A Member of the SDLP grouping referred to the monies being spent by Invest NI with regards to security and grass cutting operations at the Strabane site which could be undertaken by Council which would allow critical resources to be utilised in the area of inward investment.
BC23/15 Requests for Match Funding for Successful European Social Fund Applications.
The Director of Business and Culture presented the above report which had previously been circulated.
The Chairperson stated that Council had a clear role in promoting all opportunities which had the ability to increase economic activity and investment for the purposes of generating critical employment opportunities in the Council area. He stated however it was important to acknowledge the resourcing challenges which Councils were currently facing and the continuing impact of reducing Central Government funding with regards to funding capacity in such situations.
A Member of the SDLP grouping stated that the continuing reduction in Central Government funding was presenting increasing financial challenges for Council and its ability to support external projects which had the potential to positively impact on the local economy. He stated that it was important to acknowledge that Council budgets were having to support the new reforms being implemented by Central Government such as the withdrawal of the DSD fund which previously supported ESF projects.
A Member of the SF grouping stated that it would be important for Council to support the above recommendations with the view to ensuring the generation of employment and economic activity.
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A Member of the DUP grouping stated that Council did not have any option but to explore funding opportunities with regards to supporting match funding requirements with regards to increasing employability and investment. She stated however it was important to acknowledge that Council was operating within restricted budgets.
A Member of the SDLP grouping in acknowledging the positive impact of external projects to increasing employability and local economic development stated that he wished to acknowledge his concerns with regards to the increasing financial demands which Council was facing. He stated that it was important that all sources of funding assistance were explored including in-kind support. The Member stated that it was important that external organisations and the public were fully aware of the role being played by Council in its support of external projects and the unavailability of funding from Central Government.
A Member from the UUP grouping stated that it was important to acknowledge the provision which existed within Council budgets with regards to economic development activity which it was anticipated could be utilised in such situations.
The Director of Business and Culture advised that Officers would continue in their exploratory discussions with DEL and OFMDFM with regards to identifying appropriate solutions to the deficits in funding.
The Committee
Recommended that Officers work with those Organisations seeking to deliver ESF projects and Government Departments for the purposes of finding a solution to securing the required funding.
BC24/15 Derry City and Strabane District LAG.
The Director of Business and Culture presented the above report which had previously been circulated.
A Member of the UUP grouping made reference to the low attendance at the last meeting of the Derry City and Strabane District LAG.
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The Chair and Member of the SF grouping stated that it was important to acknowledge that circumstances existed which prevented attendance at events.
The Committee
Recommended that Council be approved as the administrative and financial Lead of the Derry City and Strabane District LAG.
BC25/15 The Cool Route Project.
The Director of Business and Culture presented the above report which had previously been circulated.
Members welcomed the above project funded under Interreg VB Northern Periphery and Arctic Area (NPA) Programme.
The Committee
Recommended that Council enter into a co-operation/ partnership in respect of the Cool Route Project funding under Interreg VB Northern Periphery and Arctic Area (NPA) Programme.
BC26/15 STEM Charter.
The Director of Business and Culture presented the above report which had previously been circulated.
A Member of the UUP grouping enquired if any engagement had taken place with second and third level educational institutions with regards to the Review which had informed the STEM Action Plan. He stated that he wished to acknowledge the excellent work being undertaken within these institutions.
The Director of Business and Culture advised that discussions had taken place through the work of the city’s Education and Skills Implementation Groups with appropriate educational institutions and further engagement would continue.
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The Committee
Recommended the Chief Executive be authorised to sign up to the STEM Charter for the Council area.
BC27/15 Update on Digital Development.
The Head of Culture presented the above report which had previously been circulated.
A Member of the SDLP grouping welcomed the above report and proposed savings of £16,556 which would result from the introduction of the new management model. He stated that the websites, social media pages and platforms which had been identified as not fit for purpose by the Audit had been significant and commended Officers on such work. He stated that many of the former sites operated by the old Derry and Strabane Councils were now `redundant’ adding that the large numbers would also be difficult to manage. He stated that he would acknowledge however, that the management of the digital function in the previous Councils had been undertaken by a small team.
A Member of the SF grouping stated that he wished to welcome the new digital development work being undertaken particularly the savings which would incur from such an exercise. He stated that such savings clearly demonstrated the efficiency of the new proposals being put in place.
The Chairperson commended the rationalisation of the digital functions. He stated that an effective Website which was appropriately updated and maintained would provide Council with a continuous 24 marketing and public communication resource.
The Committee
Recommended that the proposed model for management of digital assets as set out in the above report be approved.
BC28/15 Summer Jamm Festival 2015.
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The Head of Culture presented the above report which had previously been circulated.
A Member of the SDLP grouping indicated his support for the above Festival and expressed the hope that Members from throughout the new Council area would attend the event.
A Member of the UUP grouping in indicating his support for the event requested that Officers liaise with the organisers of DergFest with regards to taking the arrangements forward.
A Member of the SF grouping in indicating his support for the event stated it was important that the event would be driven by appropriate marketing and promotion.
The Head of Culture advised that an extensive marketing plan in terms of the event was being taken forward.
The Committee
Recommended that the Summer Jamm Festival 2015 programme as outlined in the above report be approved.
BC29/15 2015/16 Events Overview Update.
The Director of Business and Culture presented the above report which had previously been circulated.
In response to comments from a Member of DUP grouping the Head of Business and Culture advised that the Halloween Festival would include a programme of events for both Derry and Strabane. He advised that no scheduling dates had yet been put in place with regard to the events listed in 3.3. which included the Walled City Tattoo.
A Member of the SF grouping referred to an error in the Festivals and Events Calendar attached at Appendix 1. He advised that the Tyrone Country Fleadh programmed for June should read Tyrone County Fleadh.
Reference was made to the following areas:
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Christmas Lights Switch On – the importance of extending such provision to rural villages. Concern expressed by some members of the public regarding the absence of any reference to the villages of Cranagh and Plumbridge in a recently published `Citizens’ Guide’ introducing the new Council area. The importance of ensuring the continuation of the success of the St. Patrick’s Day event in the Strabane area.
The Chief Executive stated that the purpose of the Citizens’ Guide was to present a general geographical depiction of the length and breadth of the new Council area only. He stated that the existing Christmas lighting provision would continue in Strabane and Derry for 2015 following which such events would be considered as part of an overall strategic review.
A Member of the UUP grouping referred to the Maiden City event and the merits of seeking the assistance of affiliated groups throughout the Council area with regard to the Festival.
The Head of Economic Development and Marketing advised that Officers would liaise with the relevant groups regarding such matters.
Members noted the contents of the above report.
The Meeting Terminated at 5.05 p.m.
Page 7 This page is intentionally left blank Agenda Item 6 Item/Min Ref: Title of Report: Officer presenting:
Requests for Match Funding Director of Business and Culture For Successful European Social Fund Applications Author:
Skills Manager
1 Purpose of Report/Recommendations 1.1 To seek member's approval to allocate £200,000 to match fund ESF projects and seek authority on the process to allocate the funding.
2 Background 2.1 Members will recall last months update to the Business & Culture Committee in relation to requests to provide match funding to projects who have been successful under the Northern Ireland's European Social Fund (ESF) Programme 2014-2020. The aim of ESF is to combat poverty and enhance social inclusion by reducing economic inactivity, and increase the skills base of those currently in work and future potential participants in the workforce. 2.2 Funding is allocated by means of open calls and commissioning. Successful projects attract funding of up to 65% of the total project cost and project promoters are expected to find the remaining 35% funding from other sources. This may include 10% staff costs in kind. 2.3 Members are advised that in addition to our own successful project eight other projects based in the Derry City and Strabane District Council area across four priorities have secured significant funding. The Council has received two formal requests for match funding from Derry 2012and Derry Youth and Community Workshop to the value of c£500k per annum. 2.4 The other projects that received letters of offer in the Council area are RDC/4R's Re- use Workshop, Customised Training Services, The Derry Women's Centre, RAPID and Something Special.
3 Key Issues
Page 9 3.1 Members are acutely aware of the large-scale budget cuts facing public sector agencies, and the difficulties sourcing match funding. There is a real risk, therefore, that the EU funds may not be drawn down and that activity on the ground will be reduced. 3.2 In addition, the indicative pot of match funding proposed by council presents significant challenges:
- The funding will come from expected in year savings in year 1; therefore there will be a further "ask" on Rates for years 2 and 3 up to 31 March 2018. Council has been exploring with other partners other sources of funding in order to enlarge the pot, but to date Council has no agreement that a cocktail approach is viable.
-An open and transparent process as to which project/s will be funding is required and to what level they were resourced, given that the amount requested is more than the available budget.
-Given the significant shortfall in what Council can provide and the ask from groups there will have to be a significant re-shaping of programmes to reduce the level of match funding required, particularly in year 1 with the approval of the managing authority. Council has requested that the managing authority will be agreeable to this approach.
- DEL has informed all project promoters that they have until the end of June 2015 to accept their letters of offer or to advise DEL of any change in circumstance, including reduction in or non availability of match funding. If the projects have not accepted the letter of offer that at point, it may be withdrawn and the funding could be allocated to other projects that were not successful, in rank order of merit.
4 Financial and Other Implications 4.1 At this stage the anticipated budget of £200,000 will be found from in-year savings. 4.2 There is a real risk that council is now being viewed as the lender of last resort as a result of budget cuts from central government and other traditional sources of finance. 4.3 A risk also exists regarding transferring functions and the anticipated budget shortfall from these activities such as car parks.
5 Recommendations 5.1 Members agree an allocation of between £200,000 whilst officers will continue to work with external partners to increase the fund and explore with DEL EU options for in kind funding.
Page 10 5.2 Given the deadline set by DEL to projects that their match funding must be confirmed by the 30th June 2015. Officers will begin immediately a process to call for expressions of interest for match funding from all ESF projects based in the Derry City and Strabane District Council whilst agreeing a procedure for allocation based on need.
Background Papers
May 2015 Business and Culture Committee
Page 11 This page is intentionally left blank Agenda Item 7 Item/Min Ref: Title of Report: Officer presenting: Invitation to Visit Kerry Director of Business and Culture Author: Director of Business and Culture
1 Purpose of Report / Recommendations 1.1 The Mayor and a number of Councillors have been invited to visit Tralee by Kerry County Council as part of a delegation to explore closer economic and cultural ties between the two regions.
2 Background 2.1 A letter of invitation was received from the Mayor of Tralee inviting a delegation to visit the area.
3 Key Issues 3.1 This is an exploratory meeting and at this point there are no concrete proposals. 3.2 The Mayor is keen that we continue the dialogue with Tralee to explore areas of mutual benefit.
4 Financial and Other Implications 4.1 The Council will have to fund accommodation and overnight expenses for the trip. It is estimated that the overall cost for this trip will cost circa £2,000. 4.2 This will be accommodated within the budget for Business & Culture.
5 Recommendations 5.1 Members' approval is sought for the Mayor, one Officer and a maximum of four Members to attend a Meeting in Tralee to explore further the opportunities for economic and cultural links between the two Councils.
Page 13 This page is intentionally left blank Agenda Item 8 Item/Min Ref: Title of Report: Officer presenting: New England Investment Director of Business and Culture Mission October 2015 Author: Economic Development Manager
1 Purpose of Report / Recommendations 1.1 To seek Members' approval to attend the Golden Bridges Conference 2015 as part of an overall North West Regional Investment Visit to the New England/Boston area.
2 Background 2.1 On 21st and 22nd October 2015, the 7th annual Golden Bridges conference linking Boston, Massachusetts and North West Ireland will take place at the Seaport Hotel and World Trade Centre in Boston. The event will bring together in excess of 150 leaders from both sides of the Atlantic to develop networks and business links between the North West Region and Massachusetts. 2.2 Council participated in the Golden Bridges conference as part of a NW delegation including Donegal County Council and Letterkenny Institute of Technology in October 2014. The highly successful visit allowed Council to develop links and partnerships with a range of key educational and business stakeholders in the New England area.
2.3 As a result of the 2014 visit, Council hosted a delegation from Worcester State University on 20th May. Council facilitated discussions between WSU, Ulster University and North West Regional College. It is hoped that these discussions will result in formal partnership and international opportunities for collaborations between the partners. 2.4 The Golden Bridges conference represents an opportunity to build on the success of 2014 and for the Council delegation to continue the process of developing linkages with key business, social and political individuals and organizations in the New England area. The conference in itself should be viewed as a valuable tool in Council's medium to long-term investment strategy that will lead to tangible job creation and inward investment in the Derry City and Strabane District Council area.
Page 15 2.5 The development of a North Western focus on the New England Investment Visit represents a tremendous opportunity for Derry City and Strabane District Council to add considerable value to the visit. Donegal County Council have already opened up considerable political and business networks and have a strong track record of building sustainable relationships that have lead to job creation in the region. By working together, the delegation can showcase the strengths of a region with a population in excess of 350,000. This approach will allow two Councils to work in partnership for the benefit of the entire region. 2.6 In addition to the Golden Bridges Conference, the North West Delegation will meet with a number of key Universities, colleges, economic development agencies, political representatives as part of the overall investment mission.
3 Key Issues 3.1 Initial discussions have taken place with Ulster University and Invest NI about collaborating as part of the NW Investment delegation. The NW delegation will target the following key sectors as part of the visit:
Diaspora Education and Skills Life Sciences Technology/Creative Industries Tourism
3.2 It is proposed that the Mayor and Chief Executive alongside officers from the Business & Culture directorate will lead the New England Investment mission.
4 Financial and Other Implications 4.1 Derry City and Strabane District Council have been offered to opportunity to become a primetime sponsor of the Golden Bridges conference at a cost of £5,000. 4.2 There will in addition be the costs of travel for the Mayor, Chief Executive and possibly one other officer. 4.3 Costs will be met within an existing Business & Culture budget
5 Recommendations 5.1 That Members approve the strategy outlined above and the attendance by Derry City and Strabane District Council at the Golden Bridges Conference.
Page 16 Agenda Item 9
Item/Min Ref: Title of Report: Officer presenting:
DARD NI Regional Food Head of Culture Programme and Tourism NI Events Fund Author:
Tourism Development Officer
1 Purpose of Report/Recommendations 1.1 To advise Members of the delivery of the Our Food Tourism Programme 2014 and to seek approval for matched funding for the DARD NI Regional Food Programme and the Tourism NI Event Fund to support Food Tourism Programmes in 2015- 16.
2 Background 2.1 The aim of the NI Regional Food Programme is to promote quality regional food and promote its consumption within Northern Ireland, Republic of Ireland and Great Britain. The programme aims to support local food provenance and to increase its consumption; to support rural food producers; to secure extensive media reach and to increase co-operation between suppliers and chefs. The Tourism NI Event Fund is a programme to support leading events and festivals in NI. 2.2 Applications to both funds have been successful.
3 The Development 3.1 Officers have bid for funding for three programmes to maximise the Agri-food and food tourism opportunity. These include the award winning Flavours of the Foyle; The LegenDerry Food Fest and the 'Taste Our Best' Industry Development Programme .
4 Key Issues
4.1 The inaugural LegenDerry Food Festival attracted over 36,000 visitors. The event supported 20 local as well as 20 artisan food suppliers. The PR had a reach of 2.7m and an advertising equivalent of £82k. Radio interviews across 14 platforms across Ireland in ROI gave an additional 2m reach. 4.2 The Flavours of the Foyle Event attracted 18,000 visitors and had a PR reach of 5.1m and an advertising value equivalent of £51,233. 4.3 This year these events will support businesses across the wider council area. Page 17 4.4 Hotel occupancy for these events was a significant boost to tourism as follows:
LegenDerry Food Fest : Date Hotel Occupancy 14th March 2014 76.8% 15th March 2014 92% 16th March 2014 78% 17th March 2014 49.9%
Flavours of the Foyle : Date Hotel Occupancy % 26th July 2014 95.5% 27th July 2014 62.8%
4.5 In addition we bid to DARD for funding to support the 'Taste Our Best' Industry Development Programme, which last year attracted 200 attendees and secured prolific international speakers. It will support business from across the entire new council area. 4.6 We also bid for event support funding for the LegenDerry Food Festival and have been notified that our event has been successful subject to funding match.
5 Financial and Other Implications 5.1 The table below sets out the leverage from successful bids to these projects.
Project: Total Costs DCSD DARD Other Total match Support Support funding leverage Taste Our £10,000 n/a £5,250 NPP £10,000 Best - £4,750 Enterprise Week Flavours of £37,675 n/a £17,675 LA £20k £37,675 Page 18 the Foyle Seafood Festival LegenDerry £63,562 £25,000 £13,562 £25,000 £38,562 Food Festival DCSD Tourism NI Events
The total value of the project to Derry City and Strabane District Council is £111,237. Total cost to DCSDC is £25,000.
6 Recommendations 6.1 On the basis of the above approval is now sought for Flavours of the Foyle Seafood Festival, £4,750 match for Taste Our Best and £25,000 match for the LegenDerry Food Fest. This will be budgeted from within the existing Business and Culture Budget.
Page 19 This page is intentionally left blank Agenda Item 10 Item/Min Ref: Title of Report: Officer presenting:
Letters of Offer Festivals and Head of Culture Events Author:
Festival & Events Manager
1 Purpose of Report/Recommendations 1.1 To update Members on a number of Letters of Offer received for the section.
2 Background 2.1 Councillors will be aware of the difficult funding environment we are facing and that officers have been seeking financial support from a variety of sources to enhance the existing budgets approved through rates.
3 Key Issues 3.1 DCAL have issued a Letter of Offer to support the Community Festivals Fund to the value of £34,200. 3.2 Tourism NI have issued a Letter of Offer for £25,000 (inclusive of VAT) towards the City of Derry Jazz & Big Band Festival 3.3 Tourism NI have issued a Letter of Offer for £22,500 (inclusive of VAT) towards the Halloween Carnival celebrations. 3.4 Each of the above Letters of Offer have been accepted by John Kelpie and Stephen Gillespie.
4 Financial and Other Implications 4.1 Council is required to match fund the DCAL funds for the Community Festival Fund. This is achieved through rates process and has been agreed with DCAL.
5 Recommendations 5.1 Members are asked to approve the acceptance of the above Letters of Offer.
Page 21 This page is intentionally left blank Agenda Item 11 Item/Min Ref: Title of Report: Officer presenting:
Flavours of the Foyle - Head of Culture
Loughs Agency Funding Author:
Tourism Development Officer
1 Purpose of Report/Recommendations 1.1 To seek approval for matched funding for the Flavours of the Foyle Seafood Festival in which will take place on 25th and 26th July 2015.
2 Background
The Development
2.1 The Development of Food Tourism has been identified as a key iconic growth area for the area and is the second highest level of discretionary spends in the region. 2.2 The Flavours of the Foyle Seafood Festival is part of a wider Food Tourism drive which has included the, development of the LegenDerry Food Fest, LegenDerry Restaurant Guide; and Taste Our Best Food Tourism Day at Enterprise Week and restaurant trails. This year event will invite restaurants and fish producers from across the Derry and Strabane District, and will link to Flavours of Tyrone.
3 Key Issues 3.1 The region has been recognised as leading in the area of Food Tourism. Flavours of the Foyle has been nominated for the Londonderry Chamber Business Awards 2015; The LegenDerry Food Fest won the CIM Awards 2014 and the NI Food and Drink Awards (NIFDA) 2015. It also secured a commendation in the recent Tourism NI awards. 3.2 Tourism NI has set out 2016 as Year of Food NI. 3.3 The Flavours of the Foyle Festival has been growing for the last three years, with 20,000 visitors at Clipper and 18,000 last year as a stand-alone event. Hotel occupancy during last year's event peaked at 95%.
Page 23 3.4 'Flavours of the Foyle' has been supported by the Lough's Agency in previous years and they have agreed to support the event again this year subject to matched funding from council.
4 Financial and Other Implications 4.1 The total value of the Flavours of the Foyle project to Derry City and Strabane District Council is £53,000 with officers securing £20,000 of matched funding from the Loughs Agency and £13,500 secured from DARD NI Regional Food Programme. There are no additional financial implications. The sum of £20k has been budgeted for within the existing Tourism Budget for 2015.
5 Recommendations
5.1 On the basis of the above approval is sought for £20,000 matched funding towards the Flavours of the Foyle Seafood Festival.
Page 24 Agenda Item 12 Item/Min Ref: Title of Report: Officer presenting:
Craft Development Programme Head of Culture – Authorisation of Marketing spend for promotion of Craft Author: In the City Summer Campaign Marketing Officer
1 Purpose of Report/Recommendations
1.1 The purpose of the report is to approve spend for a range of marketing activities for the Craft In the City Summer Campaign, in order to help promote a summer of craft and design related events under the successful Craft Development Programme.
2 Background
2.1 The Craft Development Programme aims to encourage and facilitate the development and growth of the craft sector in the region. It is part-funded by Invest NI and the European Regional Development Fund under the Sustainable Competitiveness Programme for NI with a total budget of £290,324.00. The programme was launched on 20th June 2014 and will run until 30th June 2015.
2.2 The programme includes a range of initiatives including craft events, marketing, exhibitions, craft trail, craft network as well as two business support programmes covering (1) exports and (2) enterprise/start-ups. Members previously approved the appointment of mentors to assist in the delivery of both business support programmes. An update on the progress of the Craft Development Programme was presented to Committee in November 2014 as well as the appointment of additional mentors.
3 Key Issues 3.1 The Craft Development Programme is due for completion in 30th June 2015 and before this period there are a number of dedicated events which need to be delivered. Partnering with a host of local crafters the following four events have been scheduled under the Craft in the City summer brand to run throughout the month of June and to continue on into the summer. The four main events are under this brand are highlighted in the table below:
Page 25 2
EVENT & Location DATES 1.Secret Garden, Craft Launches 30 May 2015 – Runs throughout Summer Village, Derry / 2015 Londonderry
2. Pots Around Town, 20 June 2015 – Summer 2015 Various Locations around the City
3. Summer Craft Fair, 20 & 21 June 2015 Guildhall, Derry / Londonderry
4. Irish Design 2015 Launch date 16th June 2015 Second Skin Exhibition run from 6th June – 17th July 2015 Exhibition, Playhouse, Derry / Londonderry
Page 26 3
3.2 In addition to the promotion of the Craft In the City Summer Campaign the legacy of the Craft Development Programme includes projects as detailed in the table below - a high quality, and product focused brochure is to be designed in order for local crafters to use as a promotional tool to show their products and an e- commerce web platform designed to provide Crafters with an online selling platform in order to compete with global markets and in doing so raising the profile of our local craft offering.
4
5 Financial and Other Implications
4.1 The Craft Development Programme is currently funded until 30th June 2015 with a total budget of £290,324. 75% funding has been secured from Invest NI and the European Regional Development Fund (ERDF) under the Sustainable Competitiveness Programme for NI. Match funding of 25% has been accommodated in Council's Economic Development budget.
4.2 The budget for proposed marketing spend to promote the Craft in the City Summer Event Campaign has been set out in the table below. Members are asked to approve the marketing spend.
Activity Marketing Videography
Events Highlights film £950
Craft in the City Programme brochure - 4 events (8-12 pages) £2,500
Banners/Signage: Secret Garden banners (Craft Village) £200
Brochure distribution: Postcards £500 Brochures £500
Advertising (Craft in the City
Page 27 4
Branded Events): Outdoor advertising £2,000 Print adverts £4,000 Radio advertising £1,500
Online directory advertising £600
TOTAL £12,750
Marketing Available Budgets £12,750
4.3 A separate budget of £12,000 has been allocated to Legacy activities
Craft Development Programme Legacy events
Craft Trail By 25th June 2015 Web/Online By 25th June 2015 6 Directory
Recommendations
Members are asked to note the contents of the report and to approve the marketing spend.
Page 28 Agenda Item 13 Item/Min Ref: Title of Report: Officer presenting:
Hell and Back Head of Culture
Author:
Tourism Development Officer
1 Purpose of Report/Recommendations 1.1 The purpose of the report is to advise members of the successful bid to secure the Hell and Back NI event in 2015.
2 Background 2.1 The Hell and Back event is dubbed Ireland’s Toughest Physical & Mental Endurance Challenge. It is an off-road obstacle course challenge, featuring man-made and naturally occurring challenges over a variety of terrain, on a course of 10 – 15km. The event is an extreme challenge, which was first established at Kilruddery Estate in Co Wicklow, and has since been run in Sligo and Clonmel, and in many other parts of Ireland. Hell and Back has been exploring options for bringing the event to NI for the first time. 2.2 The organisers were seeking a large site of at least 300 acres with diverse landscape including some combination of swamps , rivers forests , bogs , mountains and hills with a single landowner who is willing that peripheral parts of their farm will be “mucked up” and landscaped for the event. They also wanted provision of parking and pathways for spectators.
3 The Development 3.1 Officers met with the Hell and Back Team at the Temple House Sligo event last year and learned of the search for a venue in NI. A range of destinations in NI were competing to secure the event which will attract up to 5,000 participants. 3.2 A sub sequent mapping of locations identified Barronscourt House as a potential fit. A site meeting was organised with tourism staff from DCC and SDC, as well as management of Barronscourt and Hell and Back. 3.3 Subsequent meetings were held with organisers and tourism, events and marketing. Officers have subsequently been advised that their proposal has been successful and the proposed date for the event is May 2016. The event has a good fit with our Unique Outdoors theme identified as a key driver for the Tyrone and Sperrins Region. The primary markets will be social energisers market.
Page 29 4 Financial and Other Implications 4.1 The event is likely to attract in the region of 5,000 participants and another 5,000 spectators. Participants will come from across Ireland. There are also benefits in terms of bed-nights and ancillary spend. This will total £3,096 in kind support in kind:
100 X Crowd control barriers @ £450.00; 50 X heras fencing @ £2.93 per panel worth £146.50; Event Signage (Exits, Toilets, First Aid, No Alcohol Zone etc) worth £500.00. In additional planning support will be provided from officers in tourism, events, marketing, safety etc worth a value of £2k. In addition we will support the event through the Safety and Advisory Group (SAG) and Visit Derry Marketing and Visitor servicing support.
5 Recommendations
5.1 On the basis of the above approval is now sought to move forward in the delivery of the Hell and Back NI Challenge in May 2016.
6 Further Information
Full information on the event can be found on the website www.hellandback.ie this links to video clips where you can see the event in action and should give a better idea of what’s involved. The main media channels are RTE as well as key broadcast and press titles across Ireland.
Page 30 Agenda Item 14 Item/Min Ref: Title of Report: Officer presenting:
Redistribution of Eames Style Head of Culture Chairs Author:
Visitor Services Manager
1 Purpose of Report/Recommendations 1.1 The purpose of this report is to seek Council approval for the recommended option to sell the Eames Style Chairs that were previously used in the old Council Chamber in the Guildhall.
2 Background 2.1 We have 23 red leather ‘Eames Style’ chairs from the old Council Chamber in the Guildhall from before the refurbishment, and they are currently stored in the Harbour House. 15 are in fair to reasonable condition, while the other 8 have noticeable tears and heavy wear, with some of the mechanisms broken. 2.2 We have explored a number of options which are in the attached report.
3 Key Issues 3.1 There is a storage issue with these chairs as they are very bulky, heavy and they are not stackable. You require two members of staff to move them. 3.2 The chairs are cumbersome for both the staff and users of the chairs.
4 Financial and Other Implications 4.1 The cost of upholstering the chairs in leather would be £7,210 and the cost to upholster them in leatherette would be £5,340. 4.2 There is no budget identified for this work 4.3 The option report attached identifies four options:
1/ Restoration
2/ Sell to a dealer
3/ Sell at Auction
4/ Sell to council Employees/Councillors
5 Recommendations
Page 31 5.1 It is recommended that we offer the chairs for sale to staff and councillors, with the remaining chairs be sold auction via Auctions NI.
Background Papers
Options paper attached.
Page 32 Derry City & Strabane Council Eames Style Chairs
We have 23 red leather ‘Eames Style’ chairs from the old council chamber in the Guildhall from before the refurbishment, and they are currently stored in the Harbour House. 15 are in fair to reasonable condition, while the other 8 have noticeable tears and heavy wear, with some of the mechanisms broken. We currently use 14 around the board room table but they are bulky and not user friendly. We currently store the rest of the chairs in the lower room in the Harbour House.
We need to be able to set up rooms efficiency and effectively for the various types of corporate and event hire and these chairs can prove difficult to work with for both the staff and the event attendees as they are not stackable and you need two persons to lift them.
We have 16 old leather chairs being restored which are more suitable to the environment and more user friendly and they will be used around the board room table.
There is currently an accommodation review taking place in Derry City and Strabane District Council which includes the Harbour House and the room where we store most of these chairs will need to be cleared.
Therefore we have explored a number of options for reuse and/or sale and disposal.
1
Page 33 Option 1 Restoration
We sourced costs to restore the chairs from local company Neil McGonnagle Antique restoration. The cost of upholstering the 23 chairs in leather would be £7,210.This price is for the stripping off of old materials carrying out any repairs and re-upholstering in high quality hide. No budget has been identified for this work.
The cost break down is 45% labour and 55% materials.
The cost to upholster in leatherette would be £5,340.
Following restoration the chairs could be used for meetings in the Harbour House, however they do pose storage problems within the building. These chairs are heavy and difficult to move and adjust by the users and staff, therefore not practical/cost effective.
Option 2 Sell to dealer
The following companies were contacted with a view to purchase:
Moy Antiques – No response Viewback Antiques - Not interested Altona Auctions – No response Ross’s Auctions – Not interested Antique Atlas – No response Hamilton & Company – No response Loveday Antiques – Not interested Elemental – No response Decoratum – Not interested
Option 3 Sell at auction
The following valuations for the chairs in good condition were received with a view to sale at auction:
1. What Not - Simon Doran £60-80 each 2. Viewback Antiques - £150 – 200 each
These are purely indicative prices and unlikely be achieved at auction.
The following companies were also contacted reference a valuation Belfast Auctions and Auctions NI.
2
Page 34 Sale at auction would incur commission at 15% on the hammer price. There is no charge for entering the lots into auction.
There would be a transport cost for collection and Auctions NI would collect the chairs for a minimum fee of £50
Option 4 Offer to Employees/Councillors (current & past)
A number of staff has expressed an interest in purchasing the chairs for personal usage and if they sign a waiver then we could offer them for sale at £40-80each depending on their condition.
Preferred Option
I would recommend we offer the chairs for sale to staff and councillors with any remaining chairs to be sold at auction via Auctions NI.
3
Page 35 This page is intentionally left blank Agenda Item 15 Item/Min Ref: Title of Report: Officer presenting:
Waterside Half Marathon 2015 Director of Business and Culture
Author:
Festival and Events Manager
1 Purpose of Report/Recommendations 1.1 To update Members on changes and progress in the development of the Waterside Half Marathon (WHM).
2 Background 2.1 2015 is the 34th year of the Waterside Half Marathon. Historically, the event has been delivered by the leisure section in partnership with City of Derry Spartans Athletics Club. The event is supported through the rates annually. 2.2 It is the intention to house all events within the Events Section. However, this year will be a transition to this position. During 2015/16 , Sporting Events will be jointly co-ordinated by the Events Team and Members of the Health and Community Section. 2.3 The former St Columbs Park Leisure Centre was Race HQ from 1981 to 2005 and Gransha Park hosted the event between 2007 to 2014.
3 Key Issues 3.1 The date for the WHM is 6th September 2015. 3.2 This year the WHM will return to the original base in St Columbs Park. Race HQ will be located in the newly opened Foyle Arena. 3.3 A new route has been developed which will take runners across the River Foyle, Foyle bridge, Peace bridge, Gransha park, Bay road park, extensive stretches of the greenway, Ebrington and of course St Columbs Park and Foyle Arena. 3.4 The aim is to attract 2,000 participants with 1,600 individual runners, 100 teams of 3 for the relay and at least 100 participants in the 2km fun run in aid of the Mayors charity. 3.5 The entry fee is to increase this year to £22 per person.
4 Financial and Other Implications 4.1 There is £12,000 in the rates for the event. 4.2 It is hoped to generate revenue of £41,800 with a minimum of £33,000. 4.3 All items to be purchased will be secured in line with Councils procurement policies. 4.4 A Single Tender Action is required for both the race development team and the provision of an online registration system. Page 37 5 Recommendations 5.1 Members are asked to support the development of the event and approve the related single tender actions.
Background Papers
Single Tender Action; Spartans Athletics Club
Single Tender Action; Primo Solutions
Page 38 Derry City & Strabane District Council Comhairle Chathair Dhoire & Cheantar an tSratha Báin
Derry Cittie & Stràbane DestrIck Cooncil
Single Tender Action Approval
Page 39 SECTION 1: REQUIREMENT
1.1 Description of the proposed requirement.
Waterside Half Marathon
This is a Council delivered event which requires support from specialist athletics organisations to fulfill the race elements.
The Festivals and events section have overall responsibility for the event including budget, marketing, H&Sand logistical management but need to engage an athletics club to look at the more technical aspects of the race including permits, routes, marshals and race related activity such as training schedules etc.
1.2 Description of how the service provider was procured in accordance with required procedures. Define the reason for using a Single Tender Action and how the costs have been benchmarked/ negotiated to ensure Value for Money is obtained. IfSingle Tender Action how has this been approved, is approval in line with funders guidelines?
Spartans ACprovide race delivery expertise and staffing for the day of the race. The group are very committed and deliver a professional service on the day.
The club are acknowledged as one of the leading running clubs in the city with experience in delivering a number of other races in the city including the Walled City Marathon. Whilst other clubs have emerged in recent years, they do not have the experience in event delivery which is necessary for a race of this scale.
In previous years, the club have been paid a fee of £6,500. As the festivals and events team will undertake a larger role in management of the event, in 2015 the fee will be £5,500.
Page 40 SECTION TWO: APPROVAL
APProve(fief Executive
Date
Approved by Council
Date
Page 41 This page is intentionally left blank Derry City & Strabane District Council Comhairle Chathair Dhoire & Cheantar an tSratha Báin
Derry Cittie & Stràbane Destrlck Cooncil
Single Tender Action Approval
Page 43 SECTION 1: REQUIREMENT
1.1 Description of the proposed requirement.
Council does not currently own an online registration system capable of accepting payments. This is a necessity for the Waterside Half Marathon to allow people to register for different categories and process payments.
The requirement is for an online platform for event registration which allows us to customise our registration page to blend in seamlessly with our existing website. Online registration means people can sign up and pay anytime, anywhere.
1.2 Description of how the service provider was procured in accordance with required procedures. Define the reason for using a Single Tender Action and how the costs have been bench marked! negotiated to ensure Value for Money is obtained. IfSingle Tender Action how has this been approved, is approval in line with funders guidelines?
Primo Solutions are a locally based online registration solutions company which specialise in large participation events. Primo Solutions provide a no cost option for Council as the cost is absorbed through a booking fee for the participant.
The service is professional and hassle free and has worked well for the WHM event in the past and other sporting events in the city and region including Walled City Marathon and Belfast City Marathon.
The system compiles a database to manage the entries which can also be accessed and updated by the organizer with manual cash entries.
The income is transferred via BAC5at the beginning of each month and monthly reports are provided.
The majority of entries received last year for the Waterside Half Marathon came through online entries and this systems greatly reduced the admin work of the team.
Page 44 SECTION TWO: APPROVAL
‘hc
Approved by Council
Date
Page 45 This page is intentionally left blank Agenda Item 16
Item/Min Ref: Title of Report: Officer presenting: Director of Business and Strabane Town Forum Culture
Author: Economic Development Manager
1. Purpose of Report/Recommendations
1.1 To provide Members with an overview of the Strabane Town Forum Programme of activity for the 2015/2016 year and seek nominations for the Strabane Town Forum Committee.
2. Background
2.1 The Strabane Town Forum was established in 2012 with the purpose of revitalising Strabane Town as a place to work, socialise and live in. The Forum is striving to revitalise the town and work with its partners to improve both the physical environment and the shopping experience. Strabane has a blend of high street names and independent retailers alongside a selection of cafes, pubs and restaurants offering a diverse range of shopping and consumer experience.
2.2 The former Strabane District Council recognised the importance of Strabane Town Centre in terms of its economic and social significance and also its value in projecting an attractive, prosperous and welcoming public face for all who visit and live in it.
2.3 The Strabane Town Forum met on a monthly basis and through effective partnership with Strabane Chamber of Commerce and Council developed an action plan to address short/medium and long term achievable goals.
3. Key Issues
3.1 The Strabane Town Forum is developing a new Action Plan for the 2015/2016 year which will include a range of events and projects such as a co-ordinated promotional campaign highlighting Strabane town as an attractive, viable investment location, addressing accessibility, ensuring a
1 Page 47 clean and tidy town, maximising the use of vacant buildings; promoting an attractive evening and night time economy and developing environmental enhancements and capital projects in conjunction with its partners.
3.2 It is proposed that meetings are scheduled to take place on a bi-monthly basis to allow for project development and delivery.
3.3 Key dates for initiatives planned to promote and encourage additional footfall into the Strabane town centre are as follows:
Saturday 4th July Independent Retailers Day Saturday 22nd August End of Summer Saturday 31 Oct or 7 Nov Fashion Festival – proceeds to Charity such as Food Bank Thursday 26th November Gray Thursday – Late Night Opening Thursday 3, 10, 17th and Wednesday 23 Dec Late Night Opening for Christmas Saturday 26th March Easter/Spring Campaign
All of these initiatives will include publicity campaigns using social media, public wifi and local newspaper advertising and have support activity such as music, street entertainment including animated characters and celebrities to attract local residents and visitors into the town centre to raise the profile of the Strabane town.
3.4 The Strabane Town Forum Members have been working closely with the Business Improvement District BID Officer to assist in the progression of the Business Improvement District (BID) process through to the Ballot scheduled for 22nd October. If the BID proves successful it is assumed that the BID Company could take on the role of the current Town Forum.
4. Financial and Other Implications
4.1 The budget for the Strabane Town Forum Action Plan is £20,000 and has been included within the existing Business and Culture Budget.
5. Recommendations
5.1 Members note the content of the report and nominate 6 Members to the Strabane Town Forum Committee.
2 Page 48 Agenda Item 17
Item/Min Ref: Title of Report: Officer presenting: Director of Business and Strabane Business Awards Culture
Author: Economic Development Manager
1. Purpose of Report/Recommendations
1.1 To provide Members with an overview of the Strabane Chamber of Commerce Business Awards and seek nominations for attendance at the awards.
2. Background
2.1 The Strabane Chamber of Commerce in conjunction with the Strabane Chronicle are hosting the 2015 Strabane Business Awards on Saturday 17th October in the Fir Trees Hotel. The Business Awards have been taking place over the last five years with the primary function of promoting endeavour within the Strabane district.
2.2 The business awards include a wide range of categories and cover all aspects of business including the very large companies operating globally to the smaller enterprises. The award categories include Best Start Up; Best Restaurant; Excellence in Training; Excellence in Management; Employer of the Year; Manager of the Year; Growth through Export; Business Personality of the Year; Best Environmentally friendly Business of the Year and Lifetime Achievement Award. The adjudication process is carried out independently to ensure fairest result by an outside consultancy firm or a panel made up of members of the public and/or professional services.
2.3 The former Strabane District Council had traditionally sponsored one of the awards and Councillors attended on the night.
3. Key Issues
3.1 Derry City and Strabane District Council have been asked to sponsor the Business of the Year Award and take a table at the event at a cost of £1,000
1 Page 49 3.2 A condition of the award be made that ensures Derry City and Strabane District Council receives recognition of their sponsorship on all publicity for the event and that the ‘in Strabane’ branding is also included on all material.
4. Financial and Other Implications
4.1 The budget for this has been included within the existing Business and Culture Budget.
5. Recommendations
5.1 Members approve the request for sponsorship and nominate 8 Members to attend the event.
2 Page 50 Agenda Item 18 Item/Min Ref: Title of Report: Officer presenting: Update on International Director of Business and Culture Roadshow plans for the Clipper Race 2015-2016 Author: Investment and Enterprise Development Officer
1 Purpose of Report / Recommendations 1.1 To advise Members of initial proposals for the Clipper International roadshow plans for the 2015-2016 Race and to seek approval for these broad outline plans.
2 Background 2.1 Members will be aware that Derry City & Strabane District Council are now in the third year of their 4 year/2 race sponsorship agreement with Clipper Ventures and will again sponsor a boat in the 2015-2016 race. The City will also host the Clipper Race on a stopover in what is to be known as the Foyle Maritime Festival in summer 2016. 2.2 The purpose of this report is to advise members of the promotion plans during the international roadshow. While we are as yet to get confirmation of all the stopover ports on the route with exact dates it is proposed that the main focus of activity will be at Race Start in London (29-30 August 2015), Qingdao, China (Early - Mid March 2016), West Coast US (Mid April 2016) and East Coast US (Early-Mid June 2016) and the race finish in London (July 2016). 2.3 To support each of the stopovers officers are in discussions with partner organisations including Invest NI, Tourism Ireland, NI Connections and the NI Bureau to secure both financial and in-kind support for the activation and marketing promotion activity associated with the roadshow. 2.4 The Clipper Activation Roadshow will complement Council's overall Investment Strategy reaching out to the Global Diaspora, creating long-term, beneficial relationships with key business, education and political stakeholders throughout the international community. 2.5 A bespoke and targeted investment and engagement plan will be developed by officers in conjunction with Invest NI, NI bureau and Tourism Ireland to ensure the maximum impact and benefit to the economic wellbeing of the Council district.
3 Key Issues 3.1 By working with partners including Invest NI, Tourism Ireland and the NI Bureau, Council will minimise hosting costs, and ensure a joined up, targeted approach to engagement, promotion and sales proposition.
4 Financial and Other Implications
Page 51 4.1 A budget of £20,000 has been allocated to International Roadshow and Partner engagement within the existing Business & Culture budget. The total Roadshow will not exceed this overall budget. 4.2 Each planned stopover will have a detailed budget as the plans are firmed up closer to each visit.
5 Recommendations 5.1 Members are asked to approve the broad activation plans within the total budget.
Page 52 Agenda Item 19 Item/Min Ref: Title of Report: Officer presenting:
St Patrick’s Day Evaluation Head of Culture
Author:
Lead Marketing Officer
1 Purpose of Report/Recommendations
1.1 To present Members with a comprehensive marketing evaluation of the St Patrick Day Festival 2015.
2 Background
2.1 Members would be aware that the St Patricks Day Festival took place in the City on 17th March 2015.
2.2. The promotional campaign for the 2015 St Patrick’s Day Spring Carnival ran from 16th February until 21st March 2015.
2.3. The overall budget for the campaign was set at £12,000 (£7,000 contribution from Marketing and £5,000 contribution from Events)
2.4 As a new addition to this year’s event, the St Patrick’s Day Parade was live streamed on youtube with the aim of profiling the city to an international audience.
2.5. The purpose of this report was to present the high level results. A full Marketing Evaluation report is available within Appendix ???.
Key Issues
3.1. The campaign was planned with a number of key performance indicators identified from the outset.
3.2 Performance against KPI’s is outlined in table 3.2. below:
Key Objectives Action Result Performance Indicator
Page 53 Event Attract Promote parade and 12,567 Attendees approximately activities throughout all 12,000 people to promotional items the parade
Occupancy Improve occupancy Include ‘Great Value Breaks Achieved 68% from 2014 (49.92% from £32pps’ on all occupancy for 17th for 17th March promotional material March 2015 2015) Dedicated accommodation section on the website
PR Achieve AVE value Generate media interest in AVE achieved of of £125,000 event. £120,238 – an increase of 39% on 2014 coverage.
Website Increase website Include call to action Page views: 21,799 traffic by 10% directing to website on all promotional materials, ezine & links on social media platforms
Facebook Increase reach and High emphasis on visuals – Total reach: engagement by 5% photos & videos 157,809
Promoted posts Average engagement: 10.3%
Live Streaming Achieve Feature ‘Messages from 5,406 Total Views International Home’ audience Viewed in 46 Promoted Facebook posts Countries
4. Financial and Other Implications
4.1. The campaign was delivered within the marketing budget allocated of £12,000.
5. Recommendations
Page 54 5.1. Members note the contents of this report including 39% increase on 2014 campaign media coverage, high levels of social media and web engagement.
5.2. Given success of live streaming element, it is proposed that this is developed for future years and expanded to include other highlight events (budget permitting).
5.3. It is recommend that that from 2016, a complete refresh of the St Patrick’s Day brand is conducted as part of a three year cycle and in line with new Council brand.
Background Papers
Appendix ??? : St Patrick’s Day Evaluation
Page 55 This page is intentionally left blank Page 57 Page St Patrick’s Day Spring Carnival Parade 2015 Marketing Evaluation Background The promotional campaign for the 2015 St Patrick’s Day Spring Carnival ran from 16th February until 21st March 2015.
The overall budget for the campaign was set at £12,000 (£7,000 Marketing | £5,000 Page 58 Page Events)
The theme: A Kaleidoscope of Culture, reflects the diverse and ever-changing wonders of life in the city.
The campaign targeted key segments using a mix of on and offline tools, such as: • Print Materials • Outdoor • Radio • Digital • Press • Video & Photography
Objectives • Attract approximately 12,000 people to the parade
• Promote key messages: Parade / Community, City as a short break destination ideal for families, Family fun activities
• Maintain high occupancy levels from 2014
• Achieve an AVE value of £125,000 over duration of campaign Page 59 Page • Increase website traffic by 10%
• Increase Facebook reach and engagement by 5%
• Capture event images and video for use as future marketing assets
Key Events Key events promoted throughout the campaign include: • The Curious Carnival 17th March
• Mayor’s Family Fun Day 17th March, Guildhall Square Page 60 Page • The Big Dig 17th March, Guildhall Square
• Irish Language Week 4th – 17th March
• National Trust Leprechaun Hunt 17th March, Guildhall Square
• Traditions & Legends of Ireland 17th March, Guildhall Square
• The Green Paddle 17th March, River Foyle
• Temple 14th – 21st March
Target Audience Local Northern Republic of Other Ireland Ireland Target 40% 30% 20% 10% Breakdown Target Areas Derry Tyrone, Donegal, Galway, CODA Destinations, Key Belfast, Monaghan, Sligo, Web Traffic Locations Coleraine, (Based on last year’s web traffic to Page 61 Page St Patrick’s Day pages: Omagh, Belfast, London, Dublin, Edinburgh, Fermanagh Aberdeen, Portadown, Glasgow, Manchester, Liverpool, Omagh, Antrim, Inverness, Preston, Leeds, Letterkenny
Market Segments: City Breaks ,Family Fun, Kids Rule ,Young and Lively, Curiously Cultural
Page 62 Page
Marketing Activity Print Materials
ITEM QUANTITY Programme 10,000 Posters 100 Page 63 Page Photographic Prop 1 x A1 Radio
STATION ACTIVITY Downtown Radio 20 slots x 20 seconds
Page 64 Page Highland Radio 31 slots x 20 seconds iRadio 36 slots x 20 seconds Q Network (Q102 & Q101) 61 slots x 20 seconds
Sample Script: Join us in Derry~Londonderry for a packed program of events this St Patrick’s Weekend. Enjoy a Leprechaun Hunt, The Big Dig, Family Fun Day, Traditional Irish Music and The Curious Carnival Parade. Come and experience a Kaleidoscope of culture. Visit derrycity dot gov dot uk forward slash St Patrick’s Day for full event details
Press
PUBLICATION ACTIVITY Londonderry Sentinel Half Page Derry Journal Half Page North West News Group Half Page
Daily 65 Page Mirror Half Page Inish Times Half Page Belfast Telegraph Half Page Coleraine Times Half Page Derry News Half Page Outdoor
OUTDOOR LOCATIONS 2 x 48 Sheet Strand Road & Seagate Page 66 Page
Waiting on image Digital
PLATFORM ACTIVITY Facebook Editorial Calendar Twitter Promoted Posts (City of Culture) #StPatricksDayDerry Ezine 1 x Ezine to database Website Content update, St Patrick’s Day at a glance clickable Page 67 Page menu and individual event sessions Donegal & Derry Leaderboard Daily Live Streaming Messages from home Via YouTube Channel Video & Photography
ACTIVITY Video Messages from Home Video 1 x 3 minute covering Page 68 Page event Photography Launch & Key events Page 69 Page
Key Performance Indicators Target
Objectives Action Result
Event Attendees Attract approximately • Promote parade and activities 12,567 12,000 people to the throughout all promotional items parade
Occupancy Maintain high • Include ‘Great Value Breaks from 66.58% average Page 70 Page occupancy levels from £32pps’ on all promotional material 68% for St Patrick’s night 2014 • Dedicated accommodation section on the website PR Achieve AVE value of Pending £125,000
Website Increase website • Include call to action directing to Page views: 21,799 traffic by 10% website on all promotional materials, ezine & links on social media platforms Facebook Increase reach and • High emphasis on visuals – photos Total reach: 157,809 engagement by 5% & videos Average engagement: 10.3% • Promoted posts
Live Streaming Achieve International • Feature ‘Messages from Home’ 213 Live Views audience • Promoted Facebook posts 5,406 Total Views Viewed in 46 Countries Occupancy Report
DATE 2014 2015 VARIATION
17th March 49.92% (Mon) 68.00% (Tues) +18.08%
49.92% 68% Page 71 Page PR
Awaiting report Page 72 Page Website Page 73 Page
Google Analytics shows a -5.92% in Pageviews compared to 2014 however this is due to the Legenderry Food Festival which didn’t take place in 2015. Removing those figures (7,484) the actual Pageviews are 21,799 v’s 15,686 an increase of 39% Ezine
Date Shot Total Emails View % Viewed Click Subject Sent/Succeede ed Throughs d
Page 74 Page 23/02/ St 5565 / 897 16.12 252 2015 Patrick’ 4591 % s Day (82.50%) Spring Carniv al 2015 Facebook Page 75 Page
Video Viewed Reach Engaged Post event video 13,311 29,700 11% Messages from home 15,685 32,500 10% St Patricks Day 2014 5,904 14,200 18% Live Streaming
TOP COUNTRIES Great Britain 1230 Live Views 213 United States of America 330 Total Views 5,406 Ireland 124
Page 76 Page Canada 95 France 15 Spain 15
Other Countries: Australia, Bahamas, Bosnia and Herzegovina, Brazil, Bulgaria, Colombia, Croatia, Cyprus, Denmark, Estonia, Greece, Hungary, India, Isle of Man, Israel, Italy, Japan, Jersey, Kuwait, Latvia, Malta, Mexico, Netherlands, Nigeria, Norway, Philippines, Poland, Portugal, Qatar, Romania, Russian Federation, Singapore, South Africa, Sweden, Switzerland, Taiwan, Thailand, Ukraine, United Arab Emirates, Vietnam Results AREA 2015 2014 RESULT Event Attendees: Parade 12,567 10,000 +25%
Occupancy: Average 66.58% 74.37% -7.79% 17th March 68% 49.92% +18.08% PR Pending £86,189 Page 77 Page Website: Page Views 21,799 15,686 +38.97% Facebook: Reach 157,809 80,000 +97% Average Engagement 10.3% 9.5% +0.8% Live Streaming: Live Views 213 N/A New Element Total Views 5,406 Countries 46 Conclusion
The above results indicate a successful campaign with the majority of the aims and objectives being achieved. Some recommendations for 2016 event are below: Page 78 Page
• Build upon live streaming element to target an additional audience
• Keep branding consistent throughout campaign
Agenda Item 20 Item/Min Ref: Title of Report: Officer presenting: Draft Service Plan 2015 / 16 Director of Business and Culture Author:
1 Purpose of Report / Recommendations 1.1 The purpose of the report is to allow members to consider the draft service plan for 2015/16 for the Business and Culture Directorate.
2 Background 2.1 Service plans must be produced each year. 2.2 As this is a transition year the service plans reflect the corporate plan for 2015/16. 2.3 Next year the service plans will be more detailed and will be reflective of the community plan. 2.4 Service plans provide the template for how the department will operate during this year and detail the scope of work for each section.
3 Key Issues 3.1 This year is very much a transition year in many ways. Not only are we creating a new organisation but many of the programmes for areas such as Rural Development and Local Economic Development are only in the scoping out stage. 3.2 Next year the service plans will be reflective of the new community plan and the agreed programmes for the various funding streams.
4 Financial and Other Implications 4.1 At this stage there are no direct financial implications for the department.
5 Recommendations 5.1 Members consider the draft service plan and come back with any comments. The final service plan will be then complied and given to members at next month's meeting. 5.2 The agreed plan will be the basis for the operations within each service area throughout the year.
Background Papers
Draft service plan
Page 79 This page is intentionally left blank Annual Plan 2015/16 Business and Culture
Derry City and Strabane District Council
1 Page 81
Contents
Section 1: Directorate Profile/Summary 1.1 Purpose of Directorate 1.2 Services Provided 1.3 Summary of Resources
Section 2: Improvement Planning and Performance 2.1 2015/16 Directorate Service and Improvement Objectives 2.2 Mainstreaming the Equality and Disability Duties 2.3 Improvement Plan 2.4 Measures of Success
Section 3: Contacts
2 Page 82 Business and Culture Annual Plan 2015/16
1 Section One: Directorate Profile /Summary
1.1 Purpose of Directorate
The Business and Culture Directorate will take a lead role in driving forward the economic wellbeing of the council area through direct programmes designed to create the correct environment for jobs and through arts and culture to create sustainable sector. This will be achieved specifically through the following:-
Leading on and delivering on the primary objectives of job creation, business support, skills enhancement, inward investment and economic regeneration in partnership with other Directorates and relevant local, regional, cross-border and national partners.
Driving Rural Development across all sections and functions, powers and assets from DETI, DRD and DSD to promote entrepreneurship, enterprise, growth, and prosperity across the City and Region
Harnessing the potential of transferring functions, powers and assets from DETI and DRD to promote entrepreneurship, growth and prosperity across the City and Region.
Effectively and proactively communicates Council’s vision, values, strategic objectives, successes and achievements internally and externally with a strong emphasis on Corporate Communications and public relations.
Delivering innovative and transformational ICT and procurement solutions and services to support and improve the business of Council and to act as an economic enabler through the fostering of development linkages with local businesses, colleges and the University
Building on the legacy of success in recent years by exploiting the regenerative, cultural and economic benefit of tourism and promoting and marketing the City and Region through the development of festivals and events, high quality visitor attractions, services and experiences enhanced by the utilization of transferring functions from Tourism NI.
3 Page 83 Developing Arts and Culture throughout the City and Region in partnership with established and emerging cultural organizations as primary drivers of social cultural and economic regeneration.
1.2 Services Provided
The Business and Culture Directorate provides the following services and functions:-
Economic Development Derry City and Strabane District Council’s role in supporting and promoting economic development is a key priority to make the Region a better place in which to live, work and do business. Derry City and Strabane District Council’s Business and Economic Development activities span across the following drivers:
Economic Rural Development Business Support & Employment, Skills City & Regional Development & Promoting the Engagement & Training Investment & Job Creation growth and Development and Employability and Opportunity Regional Start development of delivery of a skills Strategic targeting Initiative. the Council’s rural Derry City & development by of key sectors to Delivery of economy through Strabane Business ensuring resident support and Integrated maximizing the Development skills match the increase inward Economic Rural service aimed at needs of the investment. Development Development supporting economy. Development of a Strategy. Programme existing Improving NW Regional Promoting the 2014-2020 and businesses and accessibility to Investment economic viability supporting entrepreneurs employment Proposition and vitality of key existing rural and the growth opportunities for locational areas development SME’s. those most within the Council activity. Development of a further from the boundary through range of labour market. a series of initiatives aimed targeted at making Derry interventions to City and Strabane include: CCI, District the No.1 Market place in N. Ireland Development to do business
4 Page 84 Information & Communications Technology (ICT) ICT is a support function for the entire Council and as such must work very closely with all Directorates. The main services provided are: Support ICT Expertise Service Delivery Training & ICT Support for over 600 Provide expertise to Deliver, support and Capacity Building users via the Helpdesk. modernize service maintain ICT across the Train and develop staff to Phone Network delivery and reduce entire organization. exploit the benefits of PC costs to Council. ICT to the maximum. Mobile Devices Printers
Marketing & Communications Marketing and Communications provide overall expertise in the areas of Marketing Planning, Campaign Development, PR and Communication Planning, Graphic Design, Social Media and Digital Strategy. This is a cross cutting service for all of the departments within Council. The main services are:
Strategic Media Planning Graphic PR & Management of Digital & Web mains services are:- Planning and Buying Design and Communication Social Media Development Development of Negatioation Printing Resource Assets Content Marketing & of volume Services Proactive PR and Content management Communication discounts. Branding and Communications Development SEO Plans Advert Graphic Planning. Platform Web Builds Target Audience placement design Spokesperson management App Research Media plan Management Development Reputation development Key Performance development of printing including delivery management Online Indicator services of media training payments programme. Evaluation Expert advice Community Enhanced tools monitoring of positive communications .
5 Page 85 Tourism The function of tourism within Council includes product development, network engagement, research, industry support, tourism policy, marketing and public relations activity as well as funding leverage and the provision of visitor information services. The role of the Tourism function within Council includes the development of strategies and action plans, product development, network engagement, research, industry support and communication, as well as funding leverage and the provision of visitor information services. StrategicFurthermore, Planning there areIndustry a range Development of other council Support services & whichProduct contribute Development to the & tourismVisitor function Information including countryside access, outdoor recreation, arts, culture, festivals and events. Tourism Communications Management Strabane Visitor Development Marketing and Promotion We support multi million Information Centre (VIC) Strategies Private Sector Engagement on pounds capital visitor is managed, delivered Capital and Product and Industry attraction development and resourced through Revenue Development programmes the Alley Arts & Projects Tourism / Industry Events Conference Centre. Business Support programmes Derry VIC is managed and and specialist mentoring resourced through Visit Derry (Subject to the standards of operation defined by Tourism NI). These services deliver destination marketing, visitor servicing and tourism intelligence activity.
6 Page 86 Festivals & Events Festivals and Events have been a growing part of the council services provided over recent years. There are a wide variety of such festivals and events ranging from large scale events such as the Clipper Homecoming Festival to smaller scale community based festivals. All of these make up the fabric of our society and play an important role with the life of the district. The main services provided are:-
Strategic Planning Tier Events Tier 2 Events Developing a new festival and events Delivery of Tier 1 Events Supporting and developing strategy for the new council. Tier 2 Events
7 Page 87 Museum & Visitor Services The Museum service consists of 39 permanent members of staff, 26 casual staff, 3 student placements and 2 volunteers. In addition to the services below the Museum Service also includesthe Guildhall, Tower Museum and Harbour House as well as having responsibility for the Foyle Valley Railway Museum (closed since March 2015), Amelia Harte building (derelict) and Pennyburn Stores. The ranges of services provided are:
Supporting a number of Management and strategies :Festivals Development of a number of facilities Museum & Visitor Curatorial, Archive & Events; Tourism; Education & Exhibitions & & Genealogy Arts & Culture Capital projects Outreach Events Programme Service Mentoring to other including the Tower Programme Museum Private & Corporate Collections Visitor Attractions Visitor Information refurbishment, Events and Civil Management & in the City & Visitor Tours Maritime Museum Ceremonies Conservation Support for the Project, Foyle Valley Mayor, Council Railway site and Chamber meetings Waterloo Place and political parties
8 Page 88 Arts & Cultural Development The Arts and Cultural development function of Council aims to sustain and develop the potential of the existing arts and cultural infrastructure within the Council area. It fulfils this by providing support to the key cultural service providers though core support for costs of operating Venues and their subsequent programme outputs. Council is a direct service provider of the Ally Arts Centre and the Carnival production/ storage facility at unit 3 Rathmore. Through service level agreements it supports the Key Cultural Service providers which include The Millennium Forum, Nerve Centre, Playhouse, Cultúrlann Uí Chanáin, Verbal Arts Centre, Void Gallery, and Waterside Theatre. It has interim SLA’s with the Centre for Contemporary Art, Echo Echo Dance Company, In Your Space street theatre company and Studio 2 GSCA. Arts and cultural development is also responsible for: Strategic Planning Management of Funding Arts and Cultural Development Development of the Arts and Management of the DCSDC and Management and administration Cultural Strategy and Action Plan ACNI Legacy Fund. support for the Cultural Promotion and Delivery of the Management of the Service Level Partnership Forum. Visual Arts Strategy and Action Agreements with Key Cultural Representation and the Cultural Plan. Partners. promotion of the Council in European Networks. Development and delivery of Public Art in the City and Region and the maintenance of Public Art in the City and the Region. An Arts Development programme/ PHA funded Access and Inclusion Programme
Off Street Car Parks
Off Street Car Parks was a transferred function to Council from Transport NI. In the Derry City and Strabane District Council area there are thirty one car parks of which fourteen are fee charging. There is an onus on the car parks for income generation as the revenue is off set against the total budget for transferred functions such as planning.
At present there is no resource against this function but there is a revenue target for the year. The function will be closely monitored over the first quarter of the year as there will undoubtedly be a resource implication to delivering the function.
9 Page 89 1.3 Summary of Resources Financial Resources
1.3.1 The Directorate has a net budget of £8.7m representing 18% of the Council’s overall net expenditure budget of £48.4m for the 2015/16 year. A breakdown of these resources by service area is provided in the diagram below..
BUSINESS & CULTURE BUDGET 2015-16 MARKETING, OFF STREET £1,132,600.00 PARKING, £0.00
BUSINESS, ARTS & CULTURE, £2,833,624.00 £1,066,315.00
TOURISM, £575,918.15
FESTIVALS & MUSEUM & EVENTS, VISITOR SERVICES, £1,075,880.00 £1,537,100.00
Staff and Other Resources
1.3.2 There are a total of 175 staff within the directorate split as follows:
No. Of Staff % of total Information & Communications 8 4.5% Technology (ICT) Marketing & Communications 15 8.5% Arts & Cultural Development 50 28.5% Tourism 4 2.4% Museum & Visitor Services 68 38.9% Festivals & Events 5 2.9% Business / Economic Development 23 13.2% Off Street Parking 0 0% Director & Support Staff 2 1.1% Total 175 100%
10 Page 90 2 Section Two: Improvement Planning and Performance
The Directorate has set a number of improvement objectives for 2015/16 which aim to bring about improvement in one or more of the following areas:
Strategic effectiveness Service quality Service availability Fairness Sustainability Efficiency Innovation.
An overview of these objectives are set out in paragraphs 2.1 – 2.2 below, under the headings of :
2015/16 Directorate Service and Improvement Objectives Mainstreaming the Equality and Disability Duties
2.1 2015/16 Directorate Service and Improvement Objectives
To take forward actions to improve the business and culture outcomes in line with the corporate and community plan objectives. To ensure that citizens, stakeholders and the business community fully understand the new powers transferred from DETI for local economic development. To grow the Cultural Arts sector and provide the platform for sustainable development. To ensure that the Councils capital development programme is delivered. To develop new policies and strategies for Tourism, Arts and Culture, Festivals and Events, ICT and Marketing and Communications.
2.2 Mainstreaming the Equality and Disability Duties
The Business and Culture Directorate is committed to the mainstreaming of equality and disability duties. The Directorate is fully committed to fulfilling its Section 75 and Disability Duties and promoting equality of opportunity and good relations. Equality impact screening and impact assessment processes will be undertaken as appropriate.
11 Page 91 2.3 Improvement Plan
In order to deliver our Directorate service and improvement objectives we have identified a number of key activities, as set out below. These actions represent part of the work that will be progressed by the Directorate during 2015/16.
Business Culture
Link the integrated, sub regional Economic Undertake a review of existing strategies and Development Strategy and action plan to the then develop ambitious Tourism, Festivals & development of the Community Plan and Local Events and Cultural Arts Strategies for the new Development Plan – and implement 15/16 council by 2015. actions as agreed. Foster and develop strong linkages with the Submit bids and secure funding from the community plan in terms of the development European Social Fund, Peace IV, Local of the above named strategies and implement Economic Development funding from Invest NI actions within the 15/16 year. and the Rural Development Programme and Create a city marketing proposition based on the implement within 15/16 timescales. tourism, festivals and events and cultural arts Engage with strategic partners such as the strategies and begin implementation by April Ministerial Advisory Group, the NWRCBG and 2016. Donegal County Council in the development of Successfully host a number of large scale events the North West Region. and festivals to attract visitors and wider Actively engage DETI, DARD, ERNACT, Super community participation such as the City of Connected Cities and other key stakeholders Derry Jazz Festival , Hallowe’en, Christmas for further roll out of the mobile infrastructure lights switch on and begin the preparations for programme to immediately improve rural the clipper round the world yacht race visit in broadband, mobile coverage and connectivity 2016. within the district. Sustain the level of vibrancy developed in the Develop an overall strategy to grow the digital creative industries as a legacy from the City of economy locally including a new strategic Culture. direction for ICT within the Council. Maintain Councils online service delivery and Create the environment for investment and fully scope the transformational potential of growth in Councils Penny Product. Councils in-house marketing expertise. Develop and maintain programmes designed to support emerging and established creative industries and social economy businesses.
12 Page 92 2.4 Measures of Success
During 2015/16, we will be undertaking work to establish baseline and benchmarking information in order to promote continuous improvement. A number of initial measures of success / performance indicators have been identified:
BUSINESS / ECONOMIC DEVELOPMENT
Service Area Objective / Action Performance Indicator / Target Date Business / Economic Link the Integrated Economic Timescale/July 2015 Development Strategy and action plan to the development of the Community Plan and the Local Development Plan
Deliver the Regional Start Timescale/31st March 2016 Initiative Jobs Promoted/140 Increased Female Participation/No baseline Increased Rural Participation/No baseline Increased Disabled Participation/No baseline Develop and Maintain Timescale/31st March 2016 programmes designed to Increased Female support emerging and Participation/No baseline established creative Increased Rural industries and social Participation/No baseline economy businesses Increased Disabled Participation/No baseline Actively engage DETI, DARD, SCCP Vouchers ERNACT, Super Connected Issued/100/31st March 2016 Cities and other key stakeholders for further roll out of mobile infrastructure programme to improve rural broadband and connectivity within the district Develop an overall strategy Plan Produced/June 2015 to grow the digital economy locally including a new
13 Page 93 strategic direction for ICT within the Council.
Deliver Kick Start to Work Timescale for all/31st March Programme 2016 Mentoring & Personal Support/205 Harte Programme delivered/4 Maritime Tourism Programme delivered/3 Social Procurement Policy Part-Time employment assistance programme Further indicators: Needs Assessments Personal Action Plans Participants against a variety of Award programmes Participants into employment each year Participants into further education Other DEL training Paid Work Placements Social Clause targeted recruitment and training
Support the delivery of the Covered under other Education and Skills objectives/outcomes. Implementation Group
Deliver NW Investment Website developed/1/July Digital Platform 2015 Marketing Materials/October 2015 Develop and Implement a NI Connections Meetings Derry & Strabane Diaspora attended/4/Ongoing Initiative Plan developed/August 2015
14 Page 94 Activate International 2 Activations by 31st March Markets through Clipper 2016 Round the World Yacht Race Sponsorship Develop, Animate and Deliver No. of animation events 2014-2020 EU Rural Plan developed and approved Development Programme by DARD Funding allocated Calls Open Business supported Projects commenced Projects completed Submit bids and secure Bids submitted funding from the ESF, PEACE Funding secured IV, Local Economic Development Funding from Invest NI and the Rural Development Programme . Engage with Strategic No. of collaborative projects Partners such as Ministerial commenced Advisory Group, the No. of meetings held. NWRCBG, and Donegal County Council in the development of the NW Region. Design, Develop and Timescale for Ballot 22 Implement the Business October 2015 Improvement District (BID) in Task Group Formed Strabane town Business Plan developed
Design, Deliver and Timescale 31 March 2016 Implement the MourneDerg No of key initiatives/projects and Glenelly Action Plans delivered
Design, Deliver and Timescale 31 March 2016 Implement the Strabane No of key initiatives/projects Town Forum Action Plan delivered
15 Page 95 MARKETING & COMMUNICATIONS
Service Area Objective / Action Performance Indicator / Target Date Marketing & Focus on delivering Timescale Ongoing by 31 Communications enhanced communications March 2016 across the new council organisation. Proactive PR and Communications Planning.
Spokesperson Development including delivery of media training programme.
Enhanced monitoring of positive communications.
Marketing and Communications workshops with Directorates.
Improved direct communication with citizens Review of the existing Timescale Ongoing by 31 structures for the new March 2016 marketing and communications function as part of the new structure adopted by members. •Development and Timescale 31 March 2016 Implementation of regional branding and marketing Development of integrated initiatives Corporate Brand
Brand Review
Development of Place Brand
16 Page 96 Development of Regional Dressing Scheme •Focus and adoption of new Timescale Ongoing by 31 services March 2016 Enhanced social media, new channel development and digital innovation •Focus on driving efficiency Timescale Ongoing by 31 savings March 2016
Centralisation of all Council Marketing and Communications Expenditure
Target of 33% volume discount on marketing expenditure by March 2016.
Implementation of Digital Asset Review with direct saving identified of £10,482 per annum (further indirect saving of £16,556 per annum also identified).
Focus on utilising internal resources, with estimated savings of £60,000 by March 2016.
•Focus on omni-channel Timescale Ongoing by 31 strategy development March 2016
Integrated marketing, communication and digital strategies delivered and evaluated for all Council campaigns.
17 Page 97 Rollout of Phase 2 web development plan including intranet and integrated ticketing system.
Development of multimedia campaigns.
18 Page 98 TOURISM
Service Area Objective / Action Performance Indicator / Target Date Tourism Strategic Planning • Deliver 1 x integrated Tourism Strategy and Action Plan for tourism by 31 March 2016 • Integration of new tourism functions • Maximise stakeholder participation in Community Planning • Produce audit of tourism collateral and impacts • Review Destination Management Model • Management of Tourism Partnerships / Groups • Support and inform Tourism NI and INI Strategy • Grow Business Tourism to £5m • Ensure leverage of £168K by March 2016 • Maximise funding opportunities for key strategic projects • Support Cruise NW; Sail NW and Business Tourism. • Grow the tourism economy of Derry by 6% per annum in terms of tourism expenditure • To increase the share of NI's total tourism expenditure by 2% over the period of the Strategy • Grow tourism jobs by 2,800by 2020 Product Development • Support 9 x cultural venues and new capital attractions development. • Support Food Tourism for 2016 • Engage 40 x trade to deliver 2 x food festivals attracting 50k visitors • Assist Visit Derry and Private Sector to grow bed space, bed occupancy and revenue • Develop 3 x product development
19 Page 99 areas under Slow Tourism(NPP) • Lobby against tourism taxation.
Industry Support • Support 60 rural businesses through mentor support programmes • Support delivery of Community Tourism Strategy key recommendations • Support 30 business through craft fair - attract 6,000 visitors • Support 200 pax through Industry Tourism Programme • Support 22 restaurants through Food Tourism Programmes.
20 Page 100 FESTIVALS & EVENTS
Service Area Objective / Action Performance Indicator / Target Date Festivals & Events Develop and resource Timescale Ongoing by 31 March 2016 the team to full capacity
Develop and Timescale Ongoing by 31 March 2016 implement the festivals & events strategy
Sponsorship Timescale Ongoing by 31 March 2016
Achieve £200,000 in sponsorship for festivals & events
Deliver core Council Timescale Ongoing by 31 March 2016 led events to include Jazz Festival Increase visitor numbers by 5% at each Summer Jamm event Wild Water Event Increase overnight stays by 3% at each Waterside Half event Marathon Increase participant numbers by 5% at Walking Festival each event Halloween carnival Christmas light switch on and Festive Time programme St Patrick’s Day Angling Festival
Assist in the delivery of Timescale Ongoing by 31 March 2016 Tier 2 & other departmental events Administer funding for Tier 2 funded
21 Page 101 events
Administer funding for Legacy funded events
Pan Celtic Festival Music City Day Choral Festival Walled City Tattoo
Manage and Timescale Ongoing by 31 March 2016 administer the Community Festivals Manage and administer the Festival Fund SLA’s Foyle Film Festival Bláthanna Festival Maiden City Festival Earhart Festival Gasyard Féile
22 Page 102 MUSEUM & VISITOR SERVICES
Service Area Objective / Action Performance Indicator / Target Date Museum & Visitor Visitor Numbers We will provide an exceptional customer Services and visitor service and aim to increase our visitor footfall by 5% year on year in line with the Derry City and Strabane District Corporate local improvement indicator for 2015/16:
“To increase the no of visitor numbers to council owned visitor, cultural and tourism attractions by 5%”
2014/15 +5% 2015/16 Target Visitor 296,287 14,813 311,100 Numbers Guildhall Visitor 21,716 1,085 22,800 Number Tower Museum Total 318,003 15,898 333,900 Bookings We will achieve +10% on our number of bookings for Guildhall & Tower Museum year on year. 2014/15 +10% 2015/16 Target Bookings 102 10 112 Internal Bookings 111 12 123 External Total 213 22 235
We will obtain our conferences and events bar liquor license. We will review and improve the corporate hire and civil ceremony offer by an enhanced package offering.
23 Page 103 Visitor Experience To achieve a 5 Star grading Visitor Attraction Quality Grading Scheme (TNI). We currently have a 4 star grading and aim to achieve a 5 star grading by spring 2016.
Improve the visitor engagement and interpretation of the Guildhall and Tower Museum by producing guide books for each attraction as well as a programme of guided tours.
To complete a retail development strategy with a view to implementation in 2016/17 To enhance the teams’ skills by a specific visitor experience training programme
Museum Programme We plan to deliver 4 exhibitions in the Tower Museum. Name of Dates Exhibition Aprillera Textile April & May Exhibition A Sense of the July & August Past Medical September - November 1916 January - March
We will run parallel workshops and outreach sessions to support each temporary exhibition. We will continue to deliver Archive and Genealogy events and sessions both internally and externally. Our target is a total of 8-10 sessions per month.
Museum & Visitor We will provide 20 events ranging from Services Events lectures and talks to general visitor events such as seasonal & cultural celebrations.
24 Page 104 We will work alongside the Council Festivals and Events Programme Education & Learning To develop and launch the online learning resource that will raise awareness and facilitate engagement within the wider education and learning community. Continue ongoing engagement with local educational bodies including two teacher awareness events in September and March. Deliver an onsite and offsite education and learning programme including tours and workshops. Our target is 100 onsite and 40 offsite visits in the community. Continue to engage with families and offer intergenerational activities with an ongoing commitment to lifelong learning.
Collections To electronically catalogue the following 7 Management collections: 1. Civic Collection 2. Foyle Valley Railway Collection 3. Maritime Collection 4. Tower Museum – Story of Derry 5. Guildhall Plantation 6. Shirt Factory collection 7. Arts collection
To complete an options paper for our collection management system with a view for installation in early 2016/17 To complete a collection management plan and review all policies for the new council
Capital Projects and To successful complete the renovations of Development the Tower Museum and relocate the Opportunities Museum Team by end of May 2015 To continue to drive the Maritime Museum Project so that we meet the programme milestones, including obtaining stage two HLF pass To contribute to the development of the
25 Page 105 Foyle Valley Railway site in line with the corporate capital plan Contribute to the development of the Culture strategies – Tourism, Festivals & Events and Arts & Culture
Marketing Plan To complete a marketing plan for 2015/16 to include the following: Pre-visit literature Develop a distribution plan Conference and civil ceremony brochures Deliver our social media programme Redesign our website Supporting literature & promotion for our events and exhibition programme Ongoing public relations through media interviews and features Ongoing advertising with external organisations Compilation of visitor insight via surveys, onsite engagement and other marketing tools
People Complete appraisals for all the team by January 2016 Continue with the delivery of our training and development programme Continue to implement our communication strategy Comply with all HR policies and targets
Corporate Governance Sustain our ISO18001 health & safety & Assurance accreditation Obtain the following audits with assurance of all follow up actions within a three month period for income, Museums and Health & Safety. Complete the operational and staff manual for Visitor Services
26 Page 106 ARTS & CULTURAL DEVELOPMENT
Service Area Objective / Action Performance Indicator / Target Date Arts & Cultural Development Develop an arts and cultural Strategy to be developed strategy for Derry City and and presented to Council Strabane District. (by March 2016).
Support the development and function of the CPF through secateriate support ( ongoing)
CPF to revise constitution Adoption and and present MOU to implementation of the DCSDC for adoption ( July recommendations contained 2015) within the visual arts strategy for the Derry City and Manage the transition of the Strabane District Council City factory Gallery to the area Void and support the development of the new gallery in line the Visual arts strategy recommendations (July 2015).
Support the development of the new artist’s studio/residency spaces in the DCSDC area in line with the VAS recommendations.
Support the establishment of a Visual Arts Forum ( September 2015)
Engagement with key Preliminary session 4th Jun sectoral stakeholders and half day integration within the community planning process in the creation of a strategy Workshop 1 half day by end of to facilitate cultural June development within the
27 Page 107 Derry City and Strabane District Council area. Workshop 2 full day by end of August
Workshop 3 half day by end of September
Manage and process the Financially manage Grant Service Level agreements allocation (2015/2016). with key cultural Venues in the city Annually monitor service output against Council Corporate plan objectives ( annually)
Lease and collaborate with key cultural partners on strategic capital and programme development ( ongoing)
Manage the development of Develop and deliver civic and new and maintain existing community public artworks in Public Art Work in the City/ Region the city and region
Develop a public art inventory for all Public Art in the city and region ( October 2015)
Establish a maintenance and inspection schedule for all Public Art in the city and region/ secure the resources for above.
28 Page 108 Development and delivery of Develop and deliver Public Art in the City and community and major public Region and the maintenance artworks in the city and of Public Art in the City and region (ongoing) the Region. Create an accurate inventory of all Public Arts within the DCSDC Area ( Nov 2015)
Maintain a maintenance register and schedule for all public artworks in the City and region( Ongoing)
Manage and maintain Unit 3 Manage all Health and Rathmore as an Arts and safety requirement in Cultural storage facility and maintenance of an Participatory /Carnival arts operational safe facility development facility (ongoing )
Identify the required resources’ catalogue the Orchard gallery Archive ( September 2015)
Maintain membership and Support and host study visit associated actions from Council of Europe Culture European Cultural Networks for Cities and regions group
Maintain membership of Eurocities Cultural Forum
Join Intercultural Cities network (intercultural Index assessment- a European peer review of the city’s cultural health)
Develop a bid to be placed on
29 Page 109 European Heritage list
Continue the direct delivery Develop and deliver an arts of an arts development development action plan for programme 15/16
Adoption of a cloud based Procurement and integrated CRM commissioning of CRM system
Scope potential arts & Compilation and cultural focused intervention implementation of audience programmes development strategy
Securing a 5% increase in footfall within the Alley Arts Centre to 73,500 in 2015/16 with the delivery of 200 days of scheduled activity within the Alley Arts and Conference Centre
Ongoing delivery of the PHA Compilation of monitoring funded Access and Inclusion and evaluation framework project
30 Page 110 3 Section Three - Contacts
Director Stephen [email protected] Gillespie Head of Culture Linda Williams [email protected]
Head of Business ------
Economic Kevin [email protected] Development O’Connor / [email protected] Manager Susan Doherty Festivals & Events Karan Leonard [email protected] Manager Museum & Visitor Michelle [email protected] Services Murray Arts and Cultural Brendan [email protected] Development McMenamin [email protected] John Kerr Information & Paul Jackson paul.jackson@@derrycityandstrabanedistrict.com Communications Technology (ICT) Marketing & Anne-Marie [email protected] Communications Gallagher
.
31 Page 111 This page is intentionally left blank Agenda Item 21
Item/Min Ref: Title of Report: Officer presenting: Director of Business and Business Improvement Culture District ( BID) Author: Economic Development Manager
1. Purpose of Report/Recommendations
1.1 To update Members on the Business Improvement Programme (BID) in relation to the timetable for delivery.
2. Background
2.1 Strabane Town was selected as one of seven locations in Northern Ireland for participation in a Business Improvement District (BID) pilot programme. The other locations include Enniskillen, Newry, Ballymena and Belfast’s Lisburn Road, City Centre and Cathedral Quarter.
2.2 The BID is an initiative where businesses work together with their local Council to consider what improvements are needed in their area over and above statutory provision. They put together a five year business plan and decide on the amount of levy that each business must pay to fund the improvements.
2.3 The Business plan is then put out for ballot across all businesses in the BID area. If the ballot is successful, the BID is implemented and all businesses in the area pay the agreed levy.
2.4 The Department for Social Development has recognised the role that the BIDs are playing in other UK areas and has commissioned The Northern Ireland BIDs Academy to support the roll out of the BIDs.
3. Key Issues
3.1 A BID Officer has been appointed to work closely with the businesses to support them in the development of the business plan and the formation of
1 Page 113 a Task group that will become a formalised company at the end of the BID ballot process.
3.2 The BID Officer is analysing key rateable value data of properties supplied by Land & Property Services to determine the BID boundary area and to predict the levy that the businesses will potentially pay upon the success of the BID ballot.
3.3 The BID Officer will now undertake a series of consultation workshops and begin an intensive Marketing campaign to ensure businesses are fully informed about the BID process and equipped to make the right choices to improve the Strabane town centre when developing the business plan and work towards a successful BID result.
3.4 The scheduled date for the Strabane BID ballot is 22 October 2015 with the announcement of the result the following day.
4. Financial and Other Implications
4.1 The budget for this has been included within the existing Business and Culture Budget.
5. Recommendations
5.1 Members note the content of the report.
2 Page 114 Agenda Item 22
Item/Min Ref: Title of Report: Officer presenting: Director of Business and MourneDerg and Glenelly Culture Action Plans Author: Economic Development Manager
1. Purpose of Report/Recommendations
1.1 To provide Members with an overview of the MourneDerg and Glenelly Action Plan activity for the 2015/2016 year.
2. Background
2.1 The MourneDerg and Glenelly Action Plans were designed to assist with the promotion of businesses operating across rural towns and villages including Castlederg, Newtownstewart and the Glenelly areas including Plumbridge and Donemana.
2.2 The Mournederg and Glenelly Action Plan Committees have been meeting on bi-monthly basis since 2013 and have delivered on a number of key priorities including improving the internal and external image of the areas, supporting community and developing community pride via promotional events. Support has been provided to businesses by signposting them to a range of funded programmes including Inspire, Profit through Procurement and Fastrack to Finance. Activity has also included hosting Funding roadshows with a range of service providers including Invest NI, Inter-trade Ireland and Strabane Enterprise Agency. These Council Committees have enabled Council to lobby for investment in rural areas, for example, improvements to rural broadband and mobile phone coverage.
3. Key Issues
3.1 The Mournederg and Glenelly Action Plan Committees work in partnership with the Castlederg and Newtownstewart Business Forums and are in the process of developing new Action Plans for the 2015/2016 year which will include a range of events and projects including promotional campaigns
1 Page 115 highlighting businesses operating across rural towns and villages including Castlederg, Newtownstewart and the Glenelly areas including Plumbridge and Donemana.
3.2 It is proposed that meetings are scheduled to take place on a bi-monthly basis to allow for project development and delivery. The Economic Development staff will service these meetings and work closely with each of the Forums to ensure that each of these rural towns and villages is enhanced economically and socially.
3.3 Key dates for initiatives planned to promote and encourage additional footfall into the Castlederg and Newtownstewart town centres are as follows:
Thurs 26th June/ Fri 27th June Music trail event to coincide with Fleadh Saturday 12th September Piping Hot Promotions to coincide with Piping Festival Friday 30th October Apple Fair Promotions Thursday 3rd December Late Night Opening for Christmas Saturday 26th March Easter/Spring Campaign
Newtownstewart Thursday 29th October Late night opening Halloween Thursday 3rd or 10th December Late Night Opening to coincide with Switch On Thursday 26th March Easter/Spring Campaign
3.4 Support will also be given to local villages by reviewing local village plans and assisting with promotional events such as Christmas Switch Ons and Easter and will involve activity with local schools and communities.
3.5 As similar rural issues will exist across the new Derry City and Strabane District Council area such as limited broadband and mobile infrastructure issues and the promotion of the Department of Agriculture and Rural Development (DARD’s) new Rural Development programme, joint meetings, workshops and seminars will be held and businesses invited from across the whole District to participate.
3.6 All of these initiatives will include publicity campaigns using social media, and local newspaper advertising and have support activity such as music, street entertainment including animated characters and celebrities to attract local residents and visitors into the rural towns and villages to raise the profile of the area. The Economic Development staff will work closely with
2 Page 116 Health & Safety and Marketing staff in relation to the promotion and delivery of these initiatives.
4. Financial and Other Implications
4.1 The budget for the Rural Towns and Villages Action Plan is £20,000 and has been included within the existing Business and Culture Budget.
5. Recommendations
5.1 Members note the content of the report.
3 Page 117 This page is intentionally left blank Agenda Item 23 Item/Min Ref: Title of Report: Officer presenting:
Clinical Translational Director, Business & Culture Entrepreneurship & Innovation Programme (CTEIP) Project Author: Update CTEIP Project Co-ordinator
1 Purpose of Report/Recommendations 1.1 The purpose of this report is to provide an update on the progress of Derry City and Strabane District Council’s CTEIP project, which began in December 2014 and is part funded by Invest NI and the European Sustainable Competitiveness Programme for Northern Ireland.
2 Background 2.1 CTEIP encompasses 2 Entrepreneur Business Capability Development programmes to encourage the identification and fast track of life and health science commercial business ideas and start ups; the Bio Entrepreneur Programme and the Clinical Proof of Principle Programme. 2.2 In addition to the 1:1 mentoring provided under the programme, CTEIP also provides a structured programme of events, including 4 pre-enterprise events and a "Meet the Investor" end of programme conference, with the support of C-TRIC. 2.3 The CTEIP project provides consultancy/mentoring support to participants in the Derry and Strabane Council areas, with up to a maximum of £14,000 fund available per participant. It supports those who have ideas at an early stage or post-research, including clinical projects, with commercial potential. 2.4 To date, 19 individual clients have been accepted onto the programme (12 on Bio Entrepreneur Programme and 10 on Proof of Principle Programme). Three hundred days of mentoring support have been allocated to these clients. These companies will be referred to Invest NI or other sources of support beyond the programme. 2.5 To date CTEIP has delivered 2 pre-enterprise healthcare innovation events (on 27th February and 6th March 2015). A further 2 pre-enterprise events will be held before 30th June 2015.
3 Key Issues 3.1 The overall programme and this project are drawing to a close on 30th June 2015, as are all LED projects.
4 Financial and Other Implications 4.1 The total cost of the programme is £161,108.00. Council has a match fund contribution of 25%, with Invest NI/ERDF contribution at 75%.
Page 119 4.2 Members note the contents of the report.
Background Papers
None.
Page 120 Agenda Item 24 Item/Min Ref: Title of Report: Officer presenting: Launch of ‘Voice of a Community’ Head of Culture Bursary for Clipper Race 2015/16 Author: Clipper Race Project Officer
1 Purpose of Report / Recommendations 1.1 To inform Members regarding a new bursary entitled ‘Voice of a Community’ which Clipper Ventures has gifted to Derry City and Strabane District Council
2 Background 2.1 Clipper Ventures have gifted Derry City and Strabane District Council with a unique bursary offering two local people the opportunity to represent their community in the Clipper 2015/16 Round the World Race. Entitled ‘Voice of a Community’ the bursary will provide the successful candidates with full race training, race kit and a leg on the Derry~Londonderry~Doire yacht during its global circumnavigation. 2.2 Community organisations are being invited to nominate a person who has made a notable contribution to the life of their community to experience this incredible opportunity and adventure of a lifetime. This is a legacy project as the learning and skills achieved through this experience can be shared with the whole community long after the race is complete. 2.3 All nominees must be over 18 years old, enjoy a challenge, have a great sense of adventure and be committed to sharing their knowledge and skills with others in order to be the ‘Voice of a Community’ on the Clipper 2015-16 Race. All nominees must give approval to be nominated
2.4 Community groups have been made aware of the bursary scheme in advance of it opening through our community services team, PCSP and Kickstart to Work Employment Programme, in addition to a social media campaign. 2.5 The deadline for nominations is Monday 08 June. Submissions will be shortlisted for public voting which will begin on Wednesday 10 June with the successful candidates decided by the highest combined scores achieved through public vote and leadership assessment training.
3 Key Issues 3.1 This is a legacy project from the Clipper 2015/16 Race and will be delivered by council in partnership with Clipper Ventures
Page 121 4 Financial and Other Implications 4.1 The cost has been gifted by Clipper Ventures and it will be delivered at no cost to Council.
5 Recommendations 5.1 Members note the contents of the report and Officers will continue to keep Members informed over the coming months.
Page 122 Agenda Item 25
Item/Min Ref: Title of Report: Officer presenting:
Craft Development Programme Director of Business and Culture
Author: Craft Development Officer
1. Purpose of Report/Recommendations
1.1 The purpose of the report is to provide Members with information on upcoming events being delivered through the Craft Development Programme before it closes on 30 June 2015.
2. Background
2.1 The Craft Development Programme aims to encourage and facilitate the development and growth of the craft sector in the Derry City and Strabane District Council area. It is part-funded by Invest Northern Ireland and the European Regional Development Fund (ERDF) under the Sustainable Competitiveness Programme for NI with a total budget of £290,324. The programme was launched on 20 June 2014 and will run until 30 June 2015. The programme has included a range of initiatives covering events, exhibitions, networks, craft trail, awards, marketing, e-commerce support as well as two business support programmes covering (1) exports and (2) enterprise/start-ups. A very successful Craft Awards and Fashion Show took place on 27th February 2015 with related exhibitions in place in the lead-up to the event. A full report on progress against overall programme targets will follow for July Committee.
3. Key Issues
3.1 An update on upcoming events being delivered through the Craft Development Programme before it closes on 30 June 2015 is outlined below:
Page 123 3.1.1 Secret Garden Exhibition - an outdoor exhibition in the Craft Village curated by Suzanne Woods brings together the work of six local artists/crafters and a range of different craft disciplines and materials - felting, knitting, wire, origami, silk and other textiles to create giant flowers, birds and other creations. An open day will take place on 30 May 2015 for children and families with free drop-in craft workshops as well as garden-themed storytelling by the Verbal Arts Centre Reading Rooms. The exhibition will remain in place for the summer.
3.1.2 Second Skin Exhibition - one of the core touring exhibitions of the year of Irish Design 2015 which has been curated by the Design and Craft Council of Ireland. It includes the work of four Irish fashion labels who were tasked to design, source and produce a garment or range of clothing on the island of Ireland and to document the opportunities and challenges in doing so. In this process, designers collaborated with a range of organisations and producers in Dublin, Donegal, Derry, Kilkenny and Wicklow. This is the only Irish Design 2015 exhibition to tour to Northern Ireland during the year of Irish Design. It will be in place in the Playhouse Theatre between 8th June and 17th July with an official launch on Tuesday 16th June.
3.1.3 Pots Around Town - a trail of eight large ceramic pots located in various locations around the Walled City. The exhibition is being co-ordinated by Deirdre O’Callaghan of Docpot Studios and includes the work of seven other ceramic artists. The trail is inspired by the Swedish ‘Krukor pa stan’ (translated as ‘pots on the town’) outdoor exhibition which involved seven Scandanavian ceramicists creating large pots for display in outdoor locations in Stockholm. The trail will be in place for Saturday 20th June.
3.1.4 Summer Guildhall Craft Fair - the craft fair is being organised to mark the close of the Craft Development Programme and to promote local craft businesses as well as provide test trading opportunities for crafters who have participated in the programme. It will also provide an opportunity to showcase newcomers who have not previously participated in the annual Guildhall Craft Fair. The event will take place on Saturday 20th June and Sunday 21st June and will include up to 40 exhibitors selling a range of hand-made crafts including ceramics, textiles, knitwear, wood, glass, prints as well as some artisan food products. It will also include demonstrations to help to bring some of the crafts to life, children's craft workshops and special ‘crafternoon teas’. A workshop has been organised on 27th May to help prepare exhibitors for the Craft Fair. This will be delivered by Eddie Shanahan, leading industry expert in visual merchandising and product development and chairperson of the Council of Irish Fashion Designers.
Page 124 3.1.5 Celebration Event - a special event to close the Craft Development Programme is planned for Thursday, 25th June in the Guildhall which will include the screening of a film of highlights of the various events and activities delivered through the programme over the past year including August Craft Month 2014, Guildhall Craft Fair 2014, Craft Awards and Fashion Show 2015 as well as the events outlined above.
4. Financial and Other Implications
4.1 The Craft Development Programme is funded until 30 June 2015 with a total budget of £290,324. 75% funding has been secured from Invest NI and the European Regional Development Fund (ERDF) under the Sustainable Competitiveness Programme for NI. Match funding of 25% has been budgeted within Economic Development.
5. Recommendations
5.1 Members are asked to note the contents of the report.
Page 125 This page is intentionally left blank Agenda Item 26 Item/Min Ref: Title of Report: Officer presenting:
Summer Jamm Marketing Plan Head of Culture
Author:
Lead Marketing Officer
1 Purpose of Report/Recommendations
1.1 To present Members with planned marketing activities for the Summer Jamm festival to be held in Strabane in June 2015.
2 Background 2.1 Members would be aware that approval was given under the Festivals and Events programme to host Summer Jamm – a staple event in the calendar in Strabane. 2.2 This year’s programme will comprise of a number of key elements including:
Street Acts
Live Music
Arts & Crafts Tent
Carnival Car Park
Family Fun Activities
Busking Competition
Page 127 2.3. The theme for this year’s Summer Jamm is ‘Country’ and this will be reflected in the brand developed for this year’s festival.
Key Issues
3.1. A summary marketing action plan is available in Appendix xxxx.
3.2. Key objectives of that plan are to:
Attract approximately 5,000 people to the event Promote key messages Achieve an AVE value of £30,000 over duration of campaign. Increase website traffic by 5% Attain social media reach of 30,000 Capture event images and video for use as future marketing assets
3.3. Key target groups for this event will be as follows:
Primary Geographic Target Areas: Strabane, Derry, Omagh, Co Donegal In line with NI Tourist Board Segments in Northern Ireland and Republic of Ireland, the campaign will target the following segments • Family Fun & Kids Rule • Young & Lively
3.4. Key Marketing & Communication Tools for the campaign will include:
Radio (Q Radio, Highland Radio) Paid Advertising: Strabane and Donegal newspaper titles Printed items to include: A5 Flyers x 10,000 A3 Posters x 100 Launch Photographic Prop Video & Photography Outdoor Big Screen Derry Digital - Website & Social Media Sites: Social Media (Facebook & Twitter): Promoted posts, sponsored stories & targeted ads through City of Culture platforms Website – dedicated landing page with event timetable Ezine: 2 ezines to relevant database PR (Launch, Event, Pre and Post Event Evaluation)
Page 128 3.5. The campaign will be carefully monitored and evaluated using a series of tools, the results of this evaluation will be presented to members following the conclusion of the campaign.
3.6. Key evaluation tools will include:
• Participant Counts • Digital Metrics (Google analytics, Facebook, Twitter, YouTube etc) • AVE value of PR coverage • Marketing Assets created
Financial and Other Implications
4.1. The campaign has been allocated a total marketing budget of £2,000. This amount will be supplemented by the allocation of a dedicated marketing officer to further support the campaign. 4.2. The budget has already been provided for in this year’s overall event marketing budget.
5. Recommendations 5.1. Members note the contents of this report.
Background Papers
Appendix ??? : Marketing Action Plan – Summer Jamm
Page 129 This page is intentionally left blank Summer Jamm Media & Communications Plan - Summer Jamm 2015 Item Status Size Target Audience Cost Production ContactPO 27/04/2015 04/05/2015 11/05/2015 18/05/2015 25/05/2015 01/06/2015 08/06/2015 Radio Q Radio NI £ 300.00 Highland Radio Donegal £ 350.00 Press & Print Advertising Strabane Herald Tyrone £ 200.00 Letterkenny Post Donegal £ 200.00 Video & Photography Event Photography £ 150.00 Outdoor Big Screen Derry £ - Digital Ezines x 2 NI, ROI & Other £ - Website Updates NI, ROI & Other £ - Socal Media Promotion NI, ROI & Other £ 200.00 PR PR Activities NI, ROI & Other
Page 131 Page Print Flyers x 10,000 £ 300.00 Posters x 100 £ 70.00 Launch Prop £ 30.00 Distribution £ 200.00
£ 2,000.00 This page is intentionally left blank Agenda Item 27 Item/Min Ref: Title of Report: Officer presenting: Worcester State University Director of Business and Culture Education and Skills Visit Author: Economic Development Manager
1 Purpose of Report / Recommendations 1.1 To advise Members on the visit of Worcester State University (WSU) to the City on 20th May 2015.
2 Background 2.1 Last year a NW delegation from Derry City Council and Donegal County Council visited the state of Massachusetts in October 2014 as part of the New England Investment Visit. During this visit the delegation held a series of meetings with key education and business representatives including the following:
University of Massachusetts, Lowell Worcester State University Worcester City Council Worcester Chamber of Commerce Boston City Council and Mayors office
2.2 These meetings were designed to develop mutually beneficial links and partnerships between Council and the various stakeholders. For example, the visit to UMass, Lowell has resulted in a collaboration in the Life and Health Sciences sector between C-TRIC and M2D2 in Lowell. 2.3 During the visit to Worcester, the delegation met with WSU President and members of the academic and international office. Subsequently, Officers have been in discussion with WSU regarding possible collaborations with Ulster University and North West Regional College.
3 Key Issues 3.1 WSU is a key university in the state of Massachusetts with extremely strong linkages with business and industry in the Digital/Creative technologies and Life and Health Sciences sector. 3.2 Council facilitated discussions between Ulster University and NWRC on 20th May regarding the development of student exchange, industry collaboration, and the development of academic networks. 3.3 The WSU delegation were hosted by the Deputy Mayor in the Guildhall. Page 133 4 Financial and Other Implications 4.1 None.
5 Recommendations 5.1 Members note the contents of the report.
Page 134 Agenda Item 28 Item/Min Ref: Title of Report: Officer presenting:
Tourism and Events Industry Head of Culture Awards Author:
Tourism Development Officer
and Festival and Events Manager
1 Purpose of Report/Recommendations 1.1 The purpose of the report is to advise Members of recent awards secured for Tourism and Events.
2 Background 2.1 Members will be aware of the many successful events and programmes delivered by officers in the areas of tourism and events. Many of these are developed and delivered in an increasingly competitive marketplace. 2.2 Officers have been successful in gaining industry recognition for the quality and success of these events. Industry Awards are an important way of gaining widespread acclaim for our programmes, and showing excellence in planning and delivery.
3 Key Issues
Officers have been successful in securing the following industry nominations and awards for our events recently:
3.1 The CIM Excellence Award 2015- Winner for LegenDerry Food Festival 3.2 The NI Food and Drink (NIFDA) Awards 2015 - Runner Up LegenDerry Food Festival 3.3 The Tourism Northern Ireland (NITA) Awards - Winner LegenDerry Maritime Festival for Best Event / Festival Experience 3.4 The Tourism Northern Ireland (NITA) Awards - Commended for the LegenDerry Food Festival 3.5 The Londonderry Business Awards - Shortlisted under Best Tourism Initiative for Flavours of the Foyle Seafood Festival (announcements pending on 12th June). 3.6 Event Industry Awards - MTV Crashes has been shortlisted under Best Live Music Event (announcement pending on 27th May).
4 Financial and Other Implications
Page 135 4.1 These awards, while they do not come with any financial remuneration help to build the profile of the city as a must visit tourism and events city and region. Officers in all sections as well as the marketing team will ensure maximum publicity on the back of these awards.
5 Recommendations 5.1 Members are asked to note the various awards achieved by the Culture department.
Page 136 Agenda Item 29 Item/Min Ref: Title of Report: Officer presenting: European Rural Parliament Director of Business & Culture 2015 NI Workshops Author: Economic Development Manager
1 Purpose of Report / Recommendations 1.1 To inform members of the upcoming workshops taking place to allow organisations to feed into the 2015 European Rural Parliament.
2 Background 2.1 The 2015 European Rural Parliament is scheduled to take place at the start of November in Scharding in Austria. 2.2 The overall purpose of the EU Parliament is to:
To strengthen the voice of the rural communities of Europe, and to ensure that the interests and well-being of these communities are strongly reflected in national and European policies. To promote self-help, common understanding, solidarity, exchange of good practice and cooperation among rural communities throughout Europe.
2.3 The purpose of the workshops in NI is to inform discussion at a NI rural parliament event which is planned to be held by the Rural Community Network in October. This, in turn, will inform deliberations and delegates who will attend the EU Rural Parliament in Austria.
3 Key Issues 3.1 The Rural Community Network is partnering with 29 other organisations across the EU and the workshops will take place in June as follows:
08/06/15 - Houston's Mill, Broughshane, Co. Antrim: 7pm - 9.30pm 09/06/15 - The Courthouse, Markethill, Co. Armagh: 7pm - 9.30pm 16/06/15 - Benedy Community Centre, Dungiven, Co. Derry: 7pm - 9.30pm 17/06/15 - Fermanagh House, Enniskillen, Co. Fermanagh: 7.30pm - 10pm 18/06/15 - RCN offices, 38a Oldtown St, Cookstown: 7pm-9.30pm 30/06/15 - The Lodge, Castlewellan, Co. Down: 7pm-9.30pm.
3.2 To register attendance contact RCN by email: [email protected]
4 Financial and Other Implications 4.1 N/A Page 137 5 Recommendations 5.1 To note the contents of the report.
Background Papers
Page 138