Sport Active Lives Survey Whole Population: A picture of and Stoke-on-Trent

November 2017/2018

www.sportacrossstaffordshire.co.uk

@SASSOTActive @SASSOTActive What is the Active Lives Survey?

Active Lives is a data-set collected by Sport England to measure the sport and physical activity levels and trends across the country. Leading research company, IPSOS-MORI collate the data on behalf of Sport England.

Since 2005, it has been the one-shop for physical activity data that looks at a combination of activities, locations and population information as well as volunteering rates, club memberships and spectatorship.

The Active Lives survey takes an abundance of factors into account to allow specific data to be captured, such as:

 Age  Rural/Urban Environments  Gender  Education and Employment  Socioeconomic status  Faith  Ethnicity  Disability From Active People to Active Lives…

The Active People Survey began in 2005 as useful data sets measuring engagement in sport for a range of local authorities to utilise.

However, in 2017, Sport England announced their new strategy, Towards an Active Nation and thus, taking a new and bespoke direction towards encouraging to become more active.

Therefore, Sport England felt a shift was required in what data they capture, the methods to data gathering and the KPIs that they evaluate against. As a result, they changed the survey from Active People to Active Lives; looking at the following measures:

 Overall engagement with Sport and  Engagement in volunteering Physical Activity opportunities  Inactivity levels  Spectatorship How Active Lives is calculated?

The Active Lives survey measure the activity levels of adults (16+) by randomly selecting a sample of households across the nation.

On average, this figure mounts up to 198,250 people each year with the local authority area sample size sitting at 500 responses for each district in England.

The data is analysed and published twice-yearly in May and November with reports detailing findings, themes and evaluations available by clicking here.

Sport England has also undertaken extensive testing of various data capturing models and methods that includes; face to face, mobile phone usage, online and mobile apps.

Please click for more information on the Method behind Active Lives Surveys How Active Lives is calculated?

Sport England measure activity based on the minutes of moderate intensity exercise completed.

In measurement terms, 1 ‘moderate’ minute of activity counts as 1 minute and each ‘vigorous’ minute counts as 2 ‘moderate’ minutes.

Moderate Activity: Activity that raises your breathing rate Vigorous Activity: Activity that makes you run out of breath or sweating

Sport England use 3 main categories in order to quantify these measures when portraying the data. These are classed as:

Inactive – doing fewer than 30 minutes a week Fairly Active – doing 30-149 minutes a week Active – doing at least 150 minutes a week Jump to an area!

1. Staffordshire 6. Newcastle-under-Lyme

2. Stoke-on-Trent 7.

3. Chase 8.

4. 9.

5. 10. Tamworth Staffordshire Staffordshire: In Comparison Key Considerations • In comparison to regional 70.0% averages, Staffordshire slightly above average in the West 60.0% (0.9% higher). However, Staffordshire still falls 50.0% short of the national average by 40.0% 3% • Self harm admissions, 30.0% employment gap and excess weight are all higher than the 20.0% national average which can be 10.0% considered contributing factors [2]. 0.0% Inactive Fairly active Active Staffordshire 17/18 27.4% 12.9% 59.6% Staffordshire and Stoke-on-Trent 17/18 28.1% 13.4% 58.5% 17/18 28.6% 12.6% 58.7% England 17/18 25.1% 12.3% 62.6%

Staffordshire 17/18 Staffordshire and Stoke-on-Trent 17/18 West Midlands 17/18 England 17/18 Staffordshire: The Change Key Considerations

• Over the 3 year period, 70.0% Staffordshire (exc. S-O-T) has demonstrated a increase 60.0% trend in activity levels with a 1.05% average annual 50.0% increase since 2015/16 40.0%

• This statistic is demonstrated 30.0% by 6 out of the 8 districts highlighting an increase in 20.0% physical activity levels since 2015/16. 10.0%

0.0% Inactive Fairly active Active Staffordshire 15/16 29.4% 13.0% 57.5% Staffordshire 16/17 28.0% 13.0% 59.0% Staffordshire 17/18 27.4% 12.9% 59.6%

Staffordshire 15/16 Staffordshire 16/17 Staffordshire 17/18 Stoke-on-Trent Stoke-on-Trent: In Comparison Key Considerations

• Stoke-on-Trent as a unitary 70.0% authority is currently 60.0% demonstrating a higher level of inactivity levels in 50.0% comparison to regional and national averages. 40.0% • Income deprivation & stress, 30.0% excess weight and a high number of NEETs could be 20.0% significant factors towards this comparison [2]. 10.0%

0.0% Inactive Fairly active Active Stoke-on-Trent 17/18 30.5% 14.8% 54.7% Staffordshire and Stoke-on-Trent 17/18 28.1% 13.4% 58.5% West Midlands 17/18 28.6% 12.6% 58.7% England 17/18 25.1% 12.3% 62.6%

Stoke-on-Trent 17/18 Staffordshire and Stoke-on-Trent 17/18 West Midlands 17/18 England 17/18 Stoke-on-Trent: The Change Key Considerations • Stoke-on-Trent has seen an 60.0% increase in activity levels from 2015/16 by 2.1% (Inactive to Fairly Active and Active). 50.0%

• As a potential contributing 40.0% factor, averages in personal well-being estimates have 30.0% also shown an increasing trend within the city’s population (based on 20.0% Anxiety, Happiness, Life Satisfaction and Worthwhile 10.0% measures) [4]. 0.0% Inactive Fairly active Active Stoke-on-Trent 15/16 32.5% 14.3% 53.1% Stoke-on-Trent 16/17 33.2% 15.8% 51.0% Stoke-on-Trent 17/18 30.5% 14.8% 54.7%

Stoke-on-Trent 15/16 Stoke-on-Trent 16/17 Stoke-on-Trent 17/18 Cannock Chase Cannock Chase: In Comparison Key Considerations • In comparison to national 70.0% and regional statistics, Cannock demonstrates lower 60.0% levels of regular activity, despite an increase in those 50.0% who are considered fairly 40.0% active. 30.0% • Deprivation, financial stress and limiting long-term 20.0% illnesses may be considered significant barriers to this [2]. 10.0%

0.0% Inactive Fairly active Active Cannock Chase 17/18 28.2% 14.0% 57.8% Staffordshire and Stoke-on-Trent 17/18 28.1% 13.4% 58.5% West Midlands 17/18 28.6% 12.6% 58.7% England 17/18 25.1% 12.3% 62.6%

Cannock Chase 17/18 Staffordshire and Stoke-on-Trent 17/18 West Midlands 17/18 England 17/18 Cannock Chase: The Change Key Considerations • Despite being lower than the 70.0% national statistics, activity levels in Cannock 60.0% demonstrate an increasing trend with an average 50.0% percentage increase of 1.35% annually. 40.0%

• However, obesity levels of 30.0% adults are statistically recorded at 36.6% (highest in 20.0% the county) [2], highlighting an increasing trend in activity 10.0% levels as positive towards combating such concerns. 0.0% Inactive Fairly active Active Cannock Chase 15/16 30.3% 14.6% 55.1% Cannock Chase 16/17 34.8% 9.7% 55.5% Cannock Chase 17/18 28.2% 14.0% 57.8%

Cannock Chase 15/16 Cannock Chase 16/17 Cannock Chase 17/18 East Staffordshire East Staffordshire: In Comparison Key Considerations • In comparison to national 70.0% and regional averages, East Staffordshire activity levels is 60.0% considerably higher (4.6% higher than the West 50.0% Midlands average of 58.7%. 40.0% • As a potential benefactor, 30.0% diabetes prevalence, number of long-term limiting illnesses 20.0% are lower than average with healthy life expectancy at 10.0% higher ages than the national averages [2]. 0.0% Inactive Fairly active Active East Staffordshire 17/18 22.4% 14.3% 63.3% Staffordshire and Stoke-on-Trent 17/18 28.1% 13.4% 58.5% West Midlands 17/18 28.6% 12.6% 58.7% England 17/18 25.1% 12.3% 62.6%

East Staffordshire 17/18 Staffordshire and Stoke-on-Trent 17/18 West Midlands 17/18 England 17/18 East Staffordshire: The Change Key Considerations

• Despite the evident increase 70.0% in activity levels, trend data demonstrates that this has 60.0% fluctuated over the last 3 years with a decline in 50.0% 2016/17. 40.0% • However, more people have increasingly become fairly 30.0% active with an continuous upward trend in this field; 20.0% meaning less people are now considered inactive in this 10.0% area. 0.0% Inactive Fairly active Active East Staffordshire 15/16 28.6% 11.5% 59.9% East Staffordshire 16/17 29.8% 13.5% 56.7% East Staffordshire 17/18 22.4% 14.3% 63.3%

East Staffordshire 15/16 East Staffordshire 16/17 East Staffordshire 17/18 Lichfield Lichfield: In Comparison Key Considerations

• Lichfield is statistically lower 70.0% in term of continuous regular activity levels when 60.0% compared to national and 50.0% regional averages. 40.0% • However, inactive levels are also considerably lower than 30.0% regional averages (3.5% lower) with more people 20.0% becoming fairly active (4.7% higher). 10.0%

0.0% Inactive Fairly active Active Lichfield 17/18 25.1% 17.3% 57.6% Staffordshire and Stoke-on-Trent 17/18 28.1% 13.4% 58.5% West Midlands 17/18 28.6% 12.6% 58.7% England 17/18 25.1% 12.3% 62.6%

Lichfield 17/18 Staffordshire and Stoke-on-Trent 17/18 West Midlands 17/18 England 17/18 Lichfield: The Change Key Considerations

• Over the 3 year period, inactivity levels have seen a 70.0% fall by an average of 2.25% 60.0% annually with fluctuating trends for fairly active and 50.0% regularly active statistics. 40.0% • A potentially significant benefactor to the decline in 30.0% inactivity levels is an evident 20.0% increase in life satisfaction, life worth and overall 10.0% happiness [4]. 0.0% Inactive Fairly active Active Lichfield 15/16 29.6% 12.2% 58.2% Lichfield 16/17 27.8% 8.7% 63.5% Lichfield 17/18 25.1% 17.3% 57.6%

Lichfield 15/16 Lichfield 16/17 Lichfield 17/18 Newcastle-under-Lyme Newcastle-under-Lyme: In Comparison Key Considerations

• Statistics from N-U-L demonstrates higher than 70.0% average activity levels when 60.0% compared to the county and regional statistics. 50.0%

• Despite this, excess weight, 40.0% obesity and healthy life 30.0% expectancy are considerably worse than national averages 20.0% [2]. 10.0%

0.0% Inactive Fairly active Active Newcastle-under-Lyme 17/18 26.1% 12.9% 61.0% Staffordshire and Stoke-on-Trent 17/18 28.1% 13.4% 58.5% West Midlands 17/18 28.6% 12.6% 58.7% England 17/18 25.1% 12.3% 62.6%

Newcastle-under-Lyme 17/18 Staffordshire and Stoke-on-Trent 17/18 West Midlands 17/18 England 17/18 Newcastle-under-Lyme: The Change Key Considerations 70.0% • Newcastle has seen a growing trend of increasing 60.0% activity levels of the 3 year period with an average 50.0% activity increase of 2.2% annually. 40.0% • The decreasing inactivity 30.0% levels could be considered significant benefactors 20.0% towards increased life satisfaction and anxiety 10.0% control [4].

0.0% Inactive Fairly active Active Newcastle-under-Lyme 15/16 28.4% 15.0% 56.6% Newcastle-under-Lyme 16/17 29.2% 13.2% 57.6% Newcastle-under-Lyme 17/18 26.1% 12.9% 61.0%

Newcastle-under-Lyme 15/16 Newcastle-under-Lyme 16/17 Newcastle-under-Lyme 17/18 South Staffordshire South Staffordshire: In Comparison Key Considerations • In comparison to regional 70.0% averages, South Staffordshire demonstrates higher levels of 60.0% physical activity (3.7% higher than West Midlands 50.0% averages. 40.0% • However, inactivity levels 30.0% remain higher than the national averages; impacting 20.0% on diabetes prevalence and number of people with a 10.0% long-term illness and conditions [2]. 0.0% Inactive Fairly active Active South Staffordshire 17/18 26.5% 11.2% 62.4% Staffordshire and Stoke-on-Trent 17/18 28.1% 13.4% 58.5% West Midlands 17/18 28.6% 12.6% 58.7% England 17/18 25.1% 12.3% 62.6%

South Staffordshire 17/18 Staffordshire and Stoke-on-Trent 17/18 West Midlands 17/18 England 17/18 South Staffordshire: The Change Key Considerations 70.0% • Trends in South Staffs have shown a gradual increase in 60.0% those who are regularly active with an average annual 50.0% increase of 2.45%.

40.0% • This increase may be considered a benefactor to 30.0% decreasing health deprivation [3] and an increase in 20.0% reported happiness and life satisfaction [4]. 10.0%

0.0% Inactive Fairly active Active South Staffordshire 15/16 27.3% 15.2% 57.5% South Staffordshire 16/17 28.3% 13.6% 58.2% South Staffordshire 17/18 26.5% 11.2% 62.4%

South Staffordshire 15/16 South Staffordshire 16/17 South Staffordshire 17/18 Stafford Stafford: In Comparison Key Considerations 70.0% • As a district, Stafford is representative of regional 60.0% and county averages, despite falling below the national 50.0% statistics. 40.0% • High re-offending levels and long-term limiting illness are 30.0% potential examples to provide reasoning to such 20.0% levels of physical inactivity [2]. 10.0% 0.0% Inactive Fairly active Active Stafford 17/18 28.4% 12.8% 58.9% Staffordshire and Stoke-on-Trent 17/18 28.1% 13.4% 58.5% West Midlands 17/18 28.6% 12.6% 58.7% England 17/18 25.1% 12.3% 62.6%

Stafford 17/18 Staffordshire and Stoke-on-Trent 17/18 West Midlands 17/18 England 17/18 Stafford: The Change Key Considerations 70.0% • Stafford has experienced a trend in declining regular 60.0% activity levels with an average reduction of 2.25% a year 50.0% since 2015/2016.

• However, inactivity trends 40.0% indicate a fluctuation with more people becoming fairly 30.0% active despite a decrease in activity levels on a regular 20.0% basis. 10.0%

0.0% Inactive Fairly active Active Stafford 15/16 27.8% 8.8% 63.4% Stafford 16/17 24.6% 14.8% 60.6% Stafford 17/18 28.4% 12.8% 58.9%

Stafford 15/16 Stafford 16/17 Stafford 17/18 Staffordshire Moorlands Staffordshire Moorlands: In Comparison Key Considerations

• Activity levels in the Moorlands 70.0% are considerably lower in comparison to national 60.0% averages with 8.2% more inactive people in the district 50.0% when compared. 40.0% • Concerns towards increased prevalence of long-term 30.0% illnesses in addition to higher 20.0% than average diabetes and depression diagnoses [2] could 10.0% be seen as impacted due to the sustained inactivity levels. 0.0% Inactive Fairly active Active Staffordshire Moorlands 17/18 33.3% 10.1% 56.7% Staffordshire and Stoke-on-Trent 17/18 28.1% 13.4% 58.5% West Midlands 17/18 28.6% 12.6% 58.7% England 17/18 25.1% 12.3% 62.6%

Staffordshire Moorlands 17/18 Staffordshire and Stoke-on-Trent 17/18 West Midlands 17/18 England 17/18 Staffordshire Moorlands: The Change Key Considerations 70.0% • The previous 3 years do indicate that activity levels have increased. 60.0% Despite this, trend data shows an inconsistency where activity levels in 50.0% the Staffordshire Moorlands has fluctuated. 40.0%

• However, this is representative of 30.0% the national activity trends over the same period [1] which also 20.0% demonstrates an increase in activity levels with trend inconsistency. 10.0%

0.0% Inactive Fairly active Active Staffordshire Moorlands 15/16 34.8% 12.7% 52.5% Staffordshire Moorlands 16/17 24.0% 16.6% 59.5% Staffordshire Moorlands 17/18 33.3% 10.1% 56.7%

Staffordshire Moorlands 15/16 Staffordshire Moorlands 16/17 Staffordshire Moorlands 17/18 Tamworth Tamworth: In Comparison Key Considerations 70.0% • Data from the Tamworth indicates similarities to 60.0% regional and national comparisons; despite higher 50.0% than average inactivity levels. 40.0% • Significant levels of financial stress, unemployment benefit 30.0% claimants and deprivation levels [2, 3] could be considered 20.0% influential barriers to decreasing the levels of physical inactivity. 10.0% 0.0% Inactive Fairly active Active Tamworth 17/18 31.7% 10.5% 57.9% Staffordshire and Stoke-on-Trent 17/18 28.1% 13.4% 58.5% West Midlands 17/18 28.6% 12.6% 58.7% England 17/18 25.1% 12.3% 62.6%

Tamworth 17/18 Staffordshire and Stoke-on-Trent 17/18 West Midlands 17/18 England 17/18 Tamworth: The Change Key Considerations • Similarly to the Moorlands data, 70.0% the previous 3 years do indicate that activity levels have 60.0% increased. In addition, trend data demonstrates an 50.0% inconsistency where activity levels have experienced a 40.0% fluctuation in trend. 30.0% • Despite this, personal wellbeing statistics also indicate a 20.0% declining trend according to Office of National Statistics [4] 10.0% which may hold connections to higher levels of inactivity over 0.0% the 3 year period. Inactive Fairly active Active Tamworth 15/16 30.2% 15.9% 53.9% Tamworth 16/17 25.9% 12.9% 61.1% Tamworth 17/18 33.3% 10.1% 56.7%

Tamworth 15/16 Tamworth 16/17 Tamworth 17/18 Further information

We would love to discuss how the Active Lives data can support your initiatives & strategies!

Please contact a member of the SASSOT team who will be able to answer all your questions:

Naomi Bird Camilla Denham-White Data, Insight and Engagement Manager Programme Manager (Young People) SASSOT SASSOT T: 01785 619585 T: 01785 619694 M: 07800 619483 M: 07772 223059 E: [email protected] E: [email protected]

David Richards Communities and Insight Officer SASSOT T: 01785 619398 M: 07800 619693 E: [email protected] References

1. Active Lives Adult (16+) Online (Sport England, 2018) Sourced from: https://activelives.sportengland.org/

2. Locality Data Packs (Staffordshire Observatory, 2018) Sourced from: https://www.staffordshireobservatory.org.uk/publications/thestaffordshirestor y/Locality-Data-Packs.aspx#.XVQIHW5Fx9D

3. Local Insight Tool (Sport England, 2019) Sourced from: https://sportengland.communityinsight.org/

4. Personal Wellbeing Estimates by Local Authority (Office of National Statistics, 2018) Sourced from: https://beta.ons.gov.uk/datasets/wellbeing-local- authority/editions/time-series/versions/1