View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Marquette University Law School Marquette Intellectual Property Law Review Volume 11 | Issue 2 Article 5 Creating Consumer Confidence or Confusion? The Role of Product Certification in the Market Today Mark R. Barron Follow this and additional works at: http://scholarship.law.marquette.edu/iplr Part of the Intellectual Property Commons Repository Citation Mark R. Barron, Creating Consumer Confidence or Confusion? The Role of Product Certification in the Market Today, 11 Intellectual Property L. Rev. 413 (2007). Available at: http://scholarship.law.marquette.edu/iplr/vol11/iss2/5 This Comment is brought to you for free and open access by the Journals at Marquette Law Scholarly Commons. It has been accepted for inclusion in Marquette Intellectual Property Law Review by an authorized administrator of Marquette Law Scholarly Commons. For more information, please contact
[email protected]. BARRON COMMENT COMMENTS Creating Consumer Confidence or Confusion? The Role of Product Certification Marks in the Market Today INTRODUCTION .......................................................................................... 414 I. CERTIFICATION MARKS DEFINED ................................................... 415 A. The UL Mark ................................................................................ 416 B. Competition from New Certification Marks............................... 417 II. CONFORMITY ASSESSMENT REGULATIONS IN GENERAL ...........