Rock Music of the 1960’s Continued…..

ò In the sixties comes of age and dominates the charts. ò Elvis Presley continues to score hits in the early part of the decade, but the music continues to diversify. ò The Motown, Stax and Atlantic labels bring more African- American artists to the forefront of the pop charts. ò By 1964 American artists are sharing the top of the charts with U.K. bands led by and The Rolling Stones. ò In the U.S. garage bands emerge, inspired by the sound. ò Sixties songwriting moves beyond pop love songs and begins to include social consciousness and political statements. ò In the latter half of the decade reflects the growing hippie culture. ò is created to generate radio friendly pop singles. ò A harder rock sound emerges and sows for heavy metal. What about T.V.?

ò Just like in the Nixon/Kennedy debates, T.V. plays a major role.

ò Television becomes a major force in rock music as networks try to attract a younger audience.

ò American Bandstand continues with it's afternoon, clean-cut, format, while the Ed Sullivan Show and other TV variety shows begin showcasing rock bands in prime time. The Outdoor Music Festival

ò In the late sixties outdoor rock music festivals begin. ò First with 1967's which attracts 55,000 fans per day to a three day concert.

ò In the summer of 1969 the Music and Art Fair draws 500,000 people to a three day concert in Bethel, New York. The Folk Revival

ò Artists include: , Joan Baez, Peter Paul & Mary, Phil Ochs, The Kingston Trio, Tom Rush, Judy Collins, Gordon Lightfoot, Arlo Guthrie, John Denver

ò Artists include: , , The Trashmen, The Chantays, , , Jan & Dean, The Rivieras The British Invasion

ò The Beatles, The Rolling Stones, , The Dave Clark Five, Herman's Hermits, , The Hollies, The Kinks, The Troggs Garage Bands

ò , The Kingsmen, The Seeds, The Knickerbockers, The Sonics, Paul Revere & The Raiders, The Leaves, Shadows of Knight, The Castaways, The Leaves, Count Five, ? & The Mysterians

ò 3th Floor Elevators, Grateful Dead, The Charlatans, Pink Floyd, Love, Spirit, , Strawberry Alarm Clock, Traffic, Soft Machine, , Bubblegum Rock

ò The Archies, , The Express, Tommy Roe, Tommy James & The Shondells, , , The Mamas and the Papas Hard Rock

ò , Cream, Led Zeppelin, Vanilla Fudge, Experience, Blue Cheer, Steppenwolf, MC5, Deep Purple, Blind Faith, Ten Years After, The Doors The End

ò The Kingsmen: http://www.youtube.com/watch?v=XL20vPIXs-A

ò Strawberry Alarm Clock: http://www.youtube.com/watch?v=RghL1rViX34

ò The Mamas and the Papas: http://www.youtube.com/watch?v=h81Ojd3d2rY

ò Jefferson Airplane: http://www.youtube.com/watch?v=myVzaR8cmDA