Rock Music of the 1960’s Continued….. ò In the sixties rock music comes of age and dominates the popular music charts. ò Elvis Presley continues to score hits in the early part of the decade, but the music continues to diversify. ò The Motown, Stax and Atlantic labels bring more African- American artists to the forefront of the pop charts. ò By 1964 American artists are sharing the top of the charts with U.K. bands led by the Beatles and The Rolling Stones. ò In the U.S. garage bands emerge, inspired by the British Invasion sound. ò Sixties songwriting moves beyond pop love songs and begins to include social consciousness and political statements. ò In the latter half of the decade psychedelic music reflects the growing hippie culture. ò Bubblegum music is created to generate radio friendly pop singles. ò A harder rock sound emerges and sows the seeds for heavy metal. What about T.V.? ò Just like in the Nixon/Kennedy debates, T.V. plays a major role. ò Television becomes a major force in rock music as networks try to attract a younger audience. ò American Bandstand continues with it's afternoon, clean-cut, teen idol format, while the Ed Sullivan Show and other TV variety shows begin showcasing rock bands in prime time. The Outdoor Music Festival ò In the late sixties outdoor rock music festivals begin. ò First with 1967's Monterey Pop Festival which attracts 55,000 fans per day to a three day concert. ò In the summer of 1969 the Woodstock Music and Art Fair draws 500,000 people to a three day concert in Bethel, New York. The Folk Revival ò Artists include: Bob Dylan, Joan Baez, Peter Paul & Mary, Phil Ochs, The Kingston Trio, Tom Rush, Judy Collins, Gordon Lightfoot, Arlo Guthrie, John Denver Surf Music ò Artists include: Dick Dale, The Ventures, The Trashmen, The Chantays, The Surfaris, The Beach Boys, Jan & Dean, The Rivieras The British Invasion ò The Beatles, The Rolling Stones, The Animals, The Dave Clark Five, Herman's Hermits, The Yardbirds, The Hollies, The Kinks, The Troggs Garage Bands ò The Standells, The Kingsmen, The Seeds, The Knickerbockers, The Sonics, Paul Revere & The Raiders, The Leaves, Shadows of Knight, The Castaways, The Leaves, Count Five, ? & The Mysterians Psychedelic Rock ò 3th Floor Elevators, Grateful Dead, The Charlatans, Pink Floyd, Love, Spirit, The Electric Prunes, Strawberry Alarm Clock, Traffic, Soft Machine, Eric Burdon, Jefferson Airplane Bubblegum Rock ò The Archies, 1910 Fruitgum Company, The Ohio Express, Tommy Roe, Tommy James & The Shondells, The Monkees, The Lemon Pipers, The Mamas and the Papas Hard Rock ò Iron Butterfly, Cream, Led Zeppelin, Vanilla Fudge, Jimi Hendrix Experience, Blue Cheer, Steppenwolf, MC5, Deep Purple, Blind Faith, Ten Years After, The Doors The End ò The Kingsmen: http://www.youtube.com/watch?v=XL20vPIXs-A ò Strawberry Alarm Clock: http://www.youtube.com/watch?v=RghL1rViX34 ò The Mamas and the Papas: http://www.youtube.com/watch?v=h81Ojd3d2rY ò Jefferson Airplane: http://www.youtube.com/watch?v=myVzaR8cmDA .