VALERIA GRAZIANO Phd Thesis Common Pleasures. The

Total Page:16

File Type:pdf, Size:1020Kb

VALERIA GRAZIANO Phd Thesis Common Pleasures. The Common pleasures: The politics of collective practice from sociability to militant conviviality Valeria Antonella Graziano Dissertation submitted in partial fulfilment of the requirements of the Degree of Doctor of Philosophy School of English and Drama School of Business and Management Queen Mary University of London Dr. Michael McKinnie Dr. Arianna Bove Autumn 2014 1 Statement of originality I, Valeria Antonella Graziano, confirm that the research included within this thesis is my own work or that where it has been carried out in collaboration with, or supported by others, that this is duly acknowledged below and my contribution indicated. Previously published material is also acknowledged below. I attest that I have exercised reasonable care to ensure that the work is original, and does not to the best of my knowledge break any UK law, infringe any third party’s copyright or other Intellectual Property Right, or contain any confidential material. I accept that the College has the right to use plagiarism detection software to check the electronic version of the thesis. I confirm that this thesis has not been previously submitted for the award of a degree by this or any other university. The copyright of this thesis rests with the author and no quotation from it or information derived from it may be published without the prior written consent of the author. Signature: Date: 01th October 2014 2 Abstract This thesis considers from a theoretical and historical standpoint the different political implications of experiencing togetherness as a source of pleasure and joy. The first part critically reflects upon the discourse of “sociability” developed from early modernity to the 19th century and examines the most significant institutional formations that characterised its practice, with a particular focus on the passage from aristocratic salons to the bourgeois world of cafes. The sociability of the upper classes is then compared and contrasted with the forms of collective joy of the plebs, critically accounting for the way in which subjectivity and the body are differently implicated in the discourses surrounding carnivals, collective dancing and ecstatic practices. The second part focuses on the 20th century arguing that from this point the conflict between high and low sociability diminishes its political relevance to give way to increasingly ambivalent forms of togetherness based on the consumption of experiences and situation. The paradigms of the scene, the brand and the game are discussed as the primary institutions of a new dominant form of sociability deeply embedded in economic cycles. Finally, in the last part the notion of “militant conviviality” is introduced as a concept-tool to describe an emerging body of practices that are raising the stakes of sociability as an important component of radical political action today. 3 Acknowledgements I wish to acknowledge Queen Mary University for kindly supporting my research with a full scholarship. I thank my supervisors Dr Michael McKinnie, Dr. Arianna Bove and Dr. Stefano Harney for their exceptional support through this journey. I learned an immense amount from them and I relied upon their affectionate guidance more than they might know. I further thank my peer group of PhD students at Queen Mary University, for sharing the challenges and the exhilarations of this process with me. I’m especially indebted with Mara Ferreri and Saskia Fisher for their amazing critical feedback. The early stages of this dissertation have also benefitted tremendously from the ongoing dialogue with mentors and colleagues at my previous institution, Goldsmiths College. I welcome this opportunity to thank Prof Irit Rogoff, Dr Jean-Paul Martinon and others from the Curatorial/Knowledge programme for the many inspiring inputs that shaped the inception of this project. A special salutation goes to the comrades from Micropolitics Research Group, Carrot Workers Collective, Uninomade, Common House, Radical Education Forum, Pa-f and Summer Drafts, who all have provided me with countless moments of collective joy and fierce political learning over the years. All my love and gratitude goes to my co-conspirators Susan Kelly, Janna Graham, Manuela Zechner, Paolo Plotegher, Marten Spangberg, Stevphen Shukaitis, Erik Empson, Anja Kanngieser, Valentina Desideri, Marcelo Exposito, Maresa Lippolis, Zoe Romano, Eric Cardwell, Hypatia Vourloumis, Gigi Argyropoulou, Marcel Mars, Javier Toret Medina, Bianca Elzenbaumer, Johan Thelander and to the many friends who cannot fit in this pages and with whom I have had the privilege of sharing intellectual, political and artistic adventures. I further thank Suely Rolnik, Gerard Raunig, Brian Holmes, Franco La Cecla, Franco Berardi Bifo, Doina Petrescu and Cosimo Scarinzi for helping me to think more sharply and to all my students for teaching me so much in so many ways. Special thanks to my parents, Carla Baino and Domenico Graziano, and my brother Marcello Graziano for being there when I needed them. Finally, I thank my companion Andrea “Co” Colmelet for continuing to “farla in barba” with me every day. 4 Table Of Contents Introduction………………………………………………………………………………………………9 PART I 1. Sociability and modernity…………………………………………………………………18 1.1 Sociability: a conceptual framework…………………………………….…………….18 Friedrich D. E. Schleiermacher Georg Simmel The defining characteristics of modern sociability 1.2 The historical context of the emergence of the notion of sociability…………………………………………………………………………………………………….30 The Salons The Academies The Grand Tour The Season The withdrawal of the upper-classes 1.3 From the salons to the bourgeoisie public………………………………………….45 Cafés Clubs Freemasonry Museums 1.4 How to be together: a short history of conversation and manners………………………………………………………………………………………………………56 Manners Conversation 1.5 Conclusions: sociability as privilege?….………………………………………………63 2. Plebeian sociability and alter-modernity………………………………………67 2.1 A short history of plebeian sociability…………..…………………………………….67 Antiquity 5 Secular collective joy: a medieval invention? 2.2 The modern persecution of plebeian sociability…………………………………75 Work ethics From disciplining youth to the creation of the wage-labourer The global war against plebeian sociability Working class bars 2.3 The key features of plebeian sociality………………………………………………86 The revolutionary drive of collective joy Conducts and counter-conducts PART II 3. From transgression to valorisation: the politics of sociability and contemporary impasse………………………………………………………………….…….100 3.1 Plebeian sociability as a revolutionary cultural practice…………….…….100 3.2 The form of action in social movements: an impasse?………….………..106 Work and life 3.3 The politics of sociability in contemporary cultural production……….117 Artistic encounters and the refusal of labour Situations 4. The contemporary sociability of capital………………………………………132 4.1 The situation at work: the experience industries……………….……………132 4.2 Contemporary sociability and the governance of pleasure………………145 The Scene The Brand 4.3 The gameplay of sociability………………………………………………………………158 From games to gamification Alternate realities The Jejune Institute Gamification and the contemporary politics of the subjectivation Sociability as play? 6 PART III 5. The concept of conviviality……….………………………….….……………………191 6. Practicing conviviality: 1970s to present day……………………….…..204 6.1 Counter-branding and the city: Serpica Naro, co-research and centri sociali …………………………………….…………………………………………………………………206 Workers’ inquiry and co-research Movement of 1977 Centri sociali 6.2 Collective translations: Colectivo Situaciones and participatory action research…………………………………….………………………………………………………….….223 Pedagogy of the Oppressed and Participatory Action Research 6.3 Resilient healing: Red Ciudadana Tras M-11 and feminist organizing…………………………………………………………………………………………………236 Feminist organizing Problematizing the structure of informality 6.4 The conviviality of coming apart: Collectif Sans Ticket and institutional analysis……………………………………………………………..……………………………………..248 Collectif Sans Ticket Institutional analysis Institutional psychotherapy and pedagogy 6.5 Another kind of social work: La Lleca and sociocultural animation………………………………………………………………………………………………….261 Sociocultural Animation 7. Notes towards a contemporary militant conviviality……………….274 Different Playgrounds Irony Versus Cynicism Vulnerability Or Flexibility Invariables Against Dispersion Self-Organization Is Not Self-Management 7 Vernacular Aesthetics Conclusions……………….……………………………………………………………………………293 Bibliography……………………………………………………………………………………………305 8 Introduction The theoretical and political question of militant conviviality arises from the organic interconnection of my artistic practice, my theoretical research and my militant activity. As an academic, I have been teaching at universities in eight different countries; as a cultural worker, I have been creating participatory projects for art centres, museums, cultural foundations, festivals and NGOs; as an activist, I’ve been occupying, facilitating assemblies, picketing, distributing flyers, cooking and talking to people about injustice since my high school years. All these three different sets of activities contributed to the need to think through the idea of sociability, as in all three realms, over and over, there would be a point in a seminar, in a project or in a campaign when things (people, ideas, moods, gestures, communication flows, etc.) would begin to ‘click’ so to speak, to coalesce,
Recommended publications
  • L'équipe Des Scénaristes De Lost Comme Un Auteur Pluriel Ou Quelques Propositions Méthodologiques Pour Analyser L'auctorialité Des Séries Télévisées
    Lost in serial television authorship : l’équipe des scénaristes de Lost comme un auteur pluriel ou quelques propositions méthodologiques pour analyser l’auctorialité des séries télévisées Quentin Fischer To cite this version: Quentin Fischer. Lost in serial television authorship : l’équipe des scénaristes de Lost comme un auteur pluriel ou quelques propositions méthodologiques pour analyser l’auctorialité des séries télévisées. Sciences de l’Homme et Société. 2017. dumas-02368575 HAL Id: dumas-02368575 https://dumas.ccsd.cnrs.fr/dumas-02368575 Submitted on 18 Nov 2019 HAL is a multi-disciplinary open access L’archive ouverte pluridisciplinaire HAL, est archive for the deposit and dissemination of sci- destinée au dépôt et à la diffusion de documents entific research documents, whether they are pub- scientifiques de niveau recherche, publiés ou non, lished or not. The documents may come from émanant des établissements d’enseignement et de teaching and research institutions in France or recherche français ou étrangers, des laboratoires abroad, or from public or private research centers. publics ou privés. Distributed under a Creative Commons Attribution - NonCommercial - NoDerivatives| 4.0 International License UNIVERSITÉ RENNES 2 Master Recherche ELECTRA – CELLAM Lost in serial television authorship : L'équipe des scénaristes de Lost comme un auteur pluriel ou quelques propositions méthodologiques pour analyser l'auctorialité des séries télévisées Mémoire de Recherche Discipline : Littératures comparées Présenté et soutenu par Quentin FISCHER en septembre 2017 Directeurs de recherche : Jean Cléder et Charline Pluvinet 1 « Créer une série, c'est d'abord imaginer son histoire, se réunir avec des auteurs, la coucher sur le papier. Puis accepter de lâcher prise, de la laisser vivre une deuxième vie.
    [Show full text]
  • Gray, Neil (2015) Neoliberal Urbanism and Spatial Composition in Recessionary Glasgow
    Gray, Neil (2015) Neoliberal urbanism and spatial composition in recessionary Glasgow. PhD thesis. http://theses.gla.ac.uk/6833/ Copyright and moral rights for this thesis are retained by the author A copy can be downloaded for personal non-commercial research or study, without prior permission or charge This thesis cannot be reproduced or quoted extensively from without first obtaining permission in writing from the Author The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the Author When referring to this work, full bibliographic details including the author, title, awarding institution and date of the thesis must be given. Glasgow Theses Service http://theses.gla.ac.uk/ [email protected] Neoliberal Urbanism and Spatial Composition in Recessionary Glasgow Neil Gray MRes Submitted in fulfilment of the requirements for the degree of Doctor of Philosophy School of Geographical and Earth Sciences College of Science and Engineering University of Glasgow November 2015 i Abstract This thesis argues that urbanisation has become increasingly central to capital accumulation strategies, and that a politics of space - commensurate with a material conjuncture increasingly subsumed by rentier capitalism - is thus necessarily required. The central research question concerns whether urbanisation represents a general tendency that might provide an immanent dialectical basis for a new spatial politics. I deploy the concept of class composition to address this question. In Italian Autonomist Marxism (AM), class composition is understood as the conceptual and material relation between ‘technical’ and ‘political’ composition: ‘technical composition’ refers to organised capitalist production, capital’s plans as it were; ‘political composition’ refers to the degree to which collective political organisation forms a basis for counter-power.
    [Show full text]
  • Theorising the Practice of Expressing a Fictional World Across Distinct Media and Environments
    Transmedia Practice: Theorising the Practice of Expressing a Fictional World across Distinct Media and Environments by Christy Dena A thesis submitted in fulfilment of the requirements for the Degree of Doctor of Philosophy (PhD) School of Letters, Art and Media Department of Media and Communications Digital Cultures Program University of Sydney Australia Supervisor: Professor Gerard Goggin Associate Supervisor: Dr. Chris Chesher Associate Supervisor: Dr. Anne Dunn 2009 Let’s study, with objectivity and curiosity, the mutation phenomenon of forms and values in the current world. Let’s be conscious of the fact that although tomorrow’s world does not have any chance to become more fair than any other, it owns a chance that is linked to the destiny of the current art [...] that of embodying, in their works some forms of new beauty, which will be able to arise only from the meet of all the techniques. (Francastel 1956, 274) Translation by Regina Célia Pinto, emailed to the empyre mailing list, Jan 2, 2004. Reprinted with permission. To the memory of my dear, dear, mum, Hilary. Thank you, for never denying yourself the right to Be. ~ Transmedia Practice ~ Abstract In the past few years there have been a number of theories emerge in media, film, television, narrative and game studies that detail the rise of what has been variously described as transmedia, cross-media and distributed phenomena. Fundamentally, the phenomenon involves the employment of multiple media platforms for expressing a fictional world. To date, theorists have focused on this phenomenon in mass entertainment, independent arts or gaming; and so, consequently the global, transartistic and transhistorical nature of the phenomenon has remained somewhat unrecognised.
    [Show full text]
  • © 2011 Behice Ece Ilhan
    © 2011 Behice Ece Ilhan TRANSMEDIA CONSUMPTION EXPERIENCES: CONSUMING AND CO-CREATING INTERRELATED STORIES ACROSS MEDIA BY BEHICE ECE ILHAN DISSERTATION Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Business Administration in the Graduate College of the University of Illinois at Urbana-Champaign, 2011 Urbana, Illinois Doctoral Committee: Professor Cele C. Otnes, Chair, Co-Director of Research Professor Robert V. Kozinets, Co-Director of Research, York University Professor Kent Grayson, Northwestern University Professor James Hay Associate Professor Tiffany White ABSTRACT Marketers and consumers alike are experiencing immense changes in the way entertainment is conceived, consumed, produced, distributed, and marketed as a result of intensifying socio-cultural, technologic, and economic convergence (Jenkins 2006, Dena 2004). Transmedia storytelling, aesthetic and product of this convergence culture, is the systematic dispersal of narrative elements across multitude of media for the purpose of creating a unified and coordinated consumer experience (Jenkins 2006). To respond to the increasingly cluttered mediascape, producers of entertainment and non-entertainment brands are under pressure to develop engaging experiences for consumers and also to manage brand stories that integrate various media platforms. Transmedia storytelling becomes a relevant and lucrative solution that helps producers achieve these ends. Adapting and extending on the idea of transmedia storytelling and grounding transmedia to the consumer behavior and marketing fields, this dissertation seeks to develop transmedia consumption (TMC) –– transmedia logic –– that focuses on the consumer practices and processes around transmedia narratives. This dissertation is guided by the following research questions: What constitutes transmedia consumption experiences and practices? How do consumers consume and co-create these consumption experiences? The findings detail the key practices, boundaries, and important processes of TMC.
    [Show full text]
  • Transmedia Storytelling and User-Generated Content
    GUERRERO-PICO, M. y SCOLARI, C.A. Transmedia storytelling and user-generated content CUADERNOS.INFO Nº 38 ISSN 0719-3661 Versión electrónica: ISSN 0719-367x http://www.cuadernos.info doi: 10.7764/cdi.38.760 Received: 04-15-2015 / Accepted: 03-23-2016 Transmedia storytelling and user-generated content: A case study on crossovers Narrativas transmedia y contenidos generados por los usuarios: el caso de los crossovers Narrativas transmídia e conteúdos gerados por usuários: o caso dos crossovers MAR GUERRERO-PICO, Departamento de Comunicación, Universitat Pompeu Fabra, Barcelona, España [[email protected]] CARLOS A. SCOLARI, Departamento de Comunicación, Universitat Pompeu Fabra, Barcelona, España [[email protected]] ABSTRACT RESUMEN RESUMO The aim of this article is to analyze a El objetivo de este artículo es analizar un O objetivo deste artigo é analisar um tipo special type of textuality: crossovers. tipo especial de textualidad: los crossovers. especial de textualidade: os crossovers. A The analy¬sis focuses on user-generated El análisis se focalizará en los contenidos análise se centra nos conteúdos gerados content in the transmedia storytelling generados por los usuarios de las narrati- pelos usuários de narrativas transmídia. context. The study follows a series of vas transmedia. Para ello, se toman como Para isso, 25 produções derivadas das 25 productions derivative of ABC’s Lost caso 25 producciones derivadas de dos se- séries de televisão Lost (ABC, 2004- (2004- 2010) and FOX’s Fringe (2008- ries televisivas: Lost (ABC, 2004-2010) y 2010) e Fringe (FOX, 2008-2013) são 2013). After describing the scenario where Fringe (FOX, 2008-2013).
    [Show full text]
  • Schizoproduction: Artistic Research and Performance in the Context of Immanent Capitalism
    Schizoproduction: Artistic research and performance in the context of immanent capitalism TERO NAUHA 45 ACTA SCENICA Schizoproduction: Artistic research and performance in the context of immanent capitalism TERO NAUHA TERO NAUHA Schizoproduction: artistic research and performance in the context of immanent capitalism DOCTORAL RESEARCH Acta Scenica 45 2016 ISBN (print): 978-952-6670-69-0 ISBN (pdf): 978-952-6670-70-6 ISSN (print): 1238-5913 ISSN (pdf): 2242-6485 PUBLISHER: University of the Arts Helsinki, Theatre Academy, Performing Arts Research Centre © 2016 University of the Arts Helsinki, Theatre Academy, Performing Arts Research Centre and Tero Nauha GRAPHIC DESIGN BOND Creative Agency www.bond.fi COVER PHOTO Tero Nauha LAYOUT Annika Marjamäki, Edita Prima Ltd PRINTED BY Edita Prima Ltd, Helsinki 2016 PAPER Scandia 2000 Natural 240 g / m2 & Scandia 2000 Natural 115 g / m2 FONTS Benton Modern Two & Monosten Schizoproduction: Artistic research and performance in the context of immanent capitalism TERO NAUHA 45 ACTA SCENICA Contents Tiivistelmä 9 Abstrakt 11 Abstract 13 Acknowledgements 15 Vestibule 21 Cross-section 23 THE FIRST FLOOR PRACTICE 35 Infection with performance art 37 CHAPTER 1: From Practice to Practice as Research 43 CHAPTER 2: Performance and the production of subjectivity 55 CHAPTER 3: Loop Variations, 2008 65 CHAPTER 4: Tell me about your machines, 2012 81 CHAPTER 5: Life in Bytom, 2012 87 CHAPTER 6: The Astronomer: Experiment, 2013 115 CHAPTER 7: Man-a-machine: schizoproduction, 2014 125 THE SECOND FLOOR: THEORY 142
    [Show full text]
  • The Digital Transmedia Narrative Composition of the Storytelling of Lost La Construcción Narrativa Transmedia Digital Del Relato De Lost
    The digital transmedia narrative composition of the storytelling of Lost La construcción narrativa transmedia digital del relato de Lost Víctor Álvarez Rodríguez. PhD student in the Interuniversity Doctoral Programme in Communication at the Uni- versities of Sevilla, Malaga, Cadiz and Huelva. Master’s Degree in Script, Narrative and Audiovisual Creativity from the University of Sevilla. Degree in Advertising and Public Relations from the University of Cadiz. Research line: analysis of audiovisual communication and advertising. University of Cádiz, Spain [email protected] ORCID: 0000-0003-4918-4261 Received: 08/07/2019 - Accepted: 12/11/2019 Recibido: 08/07/2019 - Aceptado:12/11/2019 Abstract: Resumen: Analysing the transmedia narrative through the virtual environment Analizar la narrativa transmedia a través del entorno virtual supo- ISSN: 1696-019X / e-ISSN: 2386-3978 means recognizing the communication model used by television ne reconocer el modelo de comunicación empleado por las ficciones fiction today and the behaviour of its audience. Thanks to the televisivas en la actualidad y el comportamiento de su audiencia. development of digital media, numerous audio-visual productions Gracias al desarrollo de los medios digitales, numerosas produccio- have addressed these platforms to transmit and expand their nes audiovisuales han abordado estas plataformas para transmitir narrative. The pioneering production in this field is the fantasy y expandir su narrativa. La producción pionera en este campo es la genre series Lost (2004-2010). Therefore, this research proposes serie de género fantástico Lost (2004-2010). Por ello, esta investiga- a methodology of analysis of the narrative discourse of three ción plantea una metodología de análisis del discurso narrativo de transmedia works in order to identify and study their repercussions tres obras transmedia con el fin de identificar y estudiar sus reper- in the final narrative of the work.
    [Show full text]
  • Lost E a Ficção Televisiva Transmídia1
    Intercom – Sociedade Brasileira de Estudos Interdisciplinares da Comunicação XXXII Congresso Brasileiro de Ciências da Comunicação – Curitiba, PR – 4 a 7 de setembro de 2009 1 Lost e a Ficção Televisiva Transmídia Afonso de Albuquerque 2 RESUMO: O texto se propõe a discutir a série Lost como um exemplo de ficção televisiva transmídia, tendo em vista o modo como a sua trama e a sua estrutura narrativa se relacionam com a crescente convergência (tecnológica e cultural) que se estabelece entre a televisão e outros meios de comunicação. PALAVRAS-CHAVE: Lost, Televisão, Ficção Multiplataforma No dia 22 de setembro de 2004, o vôo 815 da Oceanic Airlines terminou de forma inesperada quando o avião, procedente de Sidney, na Austrália, rumo a Los Angeles se despedaçou sobre uma remota ilha do Pacífico. A despeito da violência do acidente – o avião se partiu em dois pedaços ainda no ar – um grupo de passageiros conseguiu sobreviver e se organizou para esperar um resgate. Em vão. Desta forma teve início Lost, uma das séries de televisão mais marcantes de todos os tempos. Nos episódios que se seguiram, a trama não cessou de ganhar complexidade. Os espectadores foram apresentados ao passado – quase sempre sombrio – dos personagens principais. Vieram a saber que um outro grupo de passageiros também sobrevivera à queda em uma outra parte da ilha. Descobriram indícios de uma ocupação humana anterior, inicialmente na forma de complexas e misteriosas construções e, em seguida, através do contato com um grupo hostil – os “Outros”. Se depararam com fenômenos aparentemente inexplicáveis, como a presença de ursos polares em uma ilha tropical.
    [Show full text]
  • Eg Phd, Mphil, Dclinpsychol
    This thesis has been submitted in fulfilment of the requirements for a postgraduate degree (e.g. PhD, MPhil, DClinPsychol) at the University of Edinburgh. Please note the following terms and conditions of use: This work is protected by copyright and other intellectual property rights, which are retained by the thesis author, unless otherwise stated. A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This thesis cannot be reproduced or quoted extensively from without first obtaining permission in writing from the author. The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the author. When referring to this work, full bibliographic details including the author, title, awarding institution and date of the thesis must be given. Ethical consumption: Identities, practices and potential to bring about social change Submitted by Margarita Komninou In partial fulfilment of the requirements for the degree of Doctor of Philosophy by Research Sociology - School of Social and Political Sciences The University of Edinburgh Scotland – 2014 iii Abstract In recent decades, individuals as well as businesses – mainly those living and operating within advanced capitalist systems – have become increasingly aware of the social context of production and, thus, of the impact consumption has on the environment, animals and other fellow humans. Such reflexivity is echoed both in spheres of production (e.g. corporate social responsibility policies) and consumption (e.g. labelling schemes such as fair-trade and organic). Under these conditions the ‘ethical consumer’ was born. While, however, the concepts of ethical and political consumption have been around for some time now, our understanding of what it really means to be ‘ethical’ as a consumer today is still very fuzzy.
    [Show full text]
  • The On-Demand Brand: 10 Rules for Digital Marketing Success in An
    The On-Demand Brand 10 Rules for Digital Marketing Success in an Anytime, Everywhere World RICK MATHIESON AMERICAN MANAGEMENT ASSOCIATION New York ● Atlanta ● Brussels ● Chicago ● Mexico City ● San Francisco Shanghai ● Tokyo ● Toronto ● Washington, D.C. Bulk discounts available. For details visit: www.amacombooks.org/go/specialsales Or contact special sales: Phone: 800-250-5308 Email: [email protected] View all the AMACOM titles at: www.amacombooks.org This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assis- tance is required, the services of a competent professional person should be sought. All brand names and trademarks used herein are the property of their respective owners. The BURGER KING® trademarks and advertisements are used with permission from Burger King Corporation. Library of Congress Cataloging-in-Publication Data Mathieson, Rick. The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson. p. cm. Includes bibliographical references and index. ISBN-13: 978-0-8144-1572-6 ISBN-10: 0-8144-1572-5 1. Branding (Marketing) 2. Internet marketing. I. Title. HF5415.1255.M38 2010 658.8'27—dc22 2009040693 © 2010 Rick Mathieson. All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019 About AMA American Management Association (www.amanet.org) is a world leader in talent development, advancing the skills of individuals to drive business success.
    [Show full text]
  • Studio Sull'economia Della Creatività Della Provincia Di Roma 2011
    Roma Creativa: Focus sull’economia della creatività Provincia di FOCUS SULL’ECONOMIA DELLA CREATIVITÀ DELLA PROVINCIA DI ROMA Roma Creativa FOCUS SULL’ECONOMIA DELLA CREATIVITÀ DELLA PROVINCIA DI ROMA Elaborazione grafi ca: Luigi Frattolillo 2011 Sommario Prefazione .............................................................................................. 11 Introduzione ............................................................................................15 I. Capitolo - Le Categorie, i numeri e gli ambiti di attività dell’industria creativa ............................................................................................. 19 I.I. La metodologia adottata ................................................................................... 19 I.II. Le 10 Categorie dell’Economia della Creatività ............................................... 20 I.III. I numeri dell’Industria Creativa nella Provincia di Roma ................................ 23 II Capitolo - Focus sull’industria della Creatività della Provincia di Roma .............................................................................................. 26 II.I CATEGORIA CREATIVA: PUBBLICITÁ ........................................................... 34 II.I.I. Sottocategoria: Ideazione di campagne pubblicitarie .......................................................35 II.I.II. Sottocategoria: Conduzione di campagne di marketing e altri servizi pubblicitari ............39 II.I.III. Sottocategoria: Ricerche di mercato e sondaggi di opinione ............................................43
    [Show full text]
  • Sisyphus and the Labour of Imagination: Autonomy, Cultural Production, and the Antinomies of Worker Self-Management
    View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by University of Essex Research Repository Sisyphus and the Labour of Imagination: Autonomy, Cultural Production, and the Antinomies of Worker Self-Management Stevphen Shukaitis1 Abstract Is there any radical potential left in the notion and practices of worker self-management? What I want do in this essay is to try and see if it is possible to distill something of a radical kernel from the many difficulties and complications that confront it, particularly within fields of cultural production. How can self- management contribute to what Jacques Ranciere describes as a movement not of slaves filled with ressentiment, but of people living and embodying a new time of sociability and cooperation, creating resources and skills that can spread out from this, rather than being caught and contained by the conditions of is own creation? Drawing from my own experiences working in Ever Reviled Records, a worker owned and run record label, I want to ferret out--conducting something akin to an organizational autoethnography--hints as to whether or not self-management could be useful for radical social struggles today. Introduction Let us imagine, for a change, an association of free men working with the means of production held in common, and expending their many different forms of labour-power in full self-awareness as one single social labour force…. The total product of our imagined association is a social product…. This, however, requires that society possess a material foundation, or a series of material conditions of existence, which in their turn are the natural and spontaneous product of a long and tormented historical development.
    [Show full text]