Studio Sull'economia Della Creatività Della Provincia Di Roma 2011

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Studio Sull'economia Della Creatività Della Provincia Di Roma 2011 Roma Creativa: Focus sull’economia della creatività Provincia di FOCUS SULL’ECONOMIA DELLA CREATIVITÀ DELLA PROVINCIA DI ROMA Roma Creativa FOCUS SULL’ECONOMIA DELLA CREATIVITÀ DELLA PROVINCIA DI ROMA Elaborazione grafi ca: Luigi Frattolillo 2011 Sommario Prefazione .............................................................................................. 11 Introduzione ............................................................................................15 I. Capitolo - Le Categorie, i numeri e gli ambiti di attività dell’industria creativa ............................................................................................. 19 I.I. La metodologia adottata ................................................................................... 19 I.II. Le 10 Categorie dell’Economia della Creatività ............................................... 20 I.III. I numeri dell’Industria Creativa nella Provincia di Roma ................................ 23 II Capitolo - Focus sull’industria della Creatività della Provincia di Roma .............................................................................................. 26 II.I CATEGORIA CREATIVA: PUBBLICITÁ ........................................................... 34 II.I.I. Sottocategoria: Ideazione di campagne pubblicitarie .......................................................35 II.I.II. Sottocategoria: Conduzione di campagne di marketing e altri servizi pubblicitari ............39 II.I.III. Sottocategoria: Ricerche di mercato e sondaggi di opinione ............................................43 II.II. CATEGORIA CREATIVA: ARCHITETTURA E ARREDO ................................ 45 II.II.I. Sottocategoria: Studi di Architettura......................................................................46 II.II.II. Sottocategoria: Fabbricazione di prodotti di porcellana e ceramica .....................48 II.II.III. Sottocategoria: Fabbricazione di prodotti in vetro ................................................50 II.II.IV. Sottocategoria: Artisti individuali ...........................................................................53 II.II.V. Sottocategoria: Attività dei disegnatori grafi ci arredatori .......................................55 5 Roma Creativa - Focus sull’economia della creatività della Provincia di Roma II.III. CATEGORIA CREATIVA: DESIGN ............................................................. 57 II.III.I. Sottocategoria: Design Industriale ...................................................................................58 II.III.II. Sottocategoria: Grafi ca di pagine web .............................................................................59 II.III.III. Sottocategoria: Grafi ca pubblicitaria ................................................................................60 II.IV. CATEGORIA CREATIVA MODA .................................................................. 62 II.IV.I. Sottocategoria: Attività di design di moda (fashion design) ..............................................63 II.IV.II. Sottocategoria: Fabbricazione di oggetti di gioielleria ed orefi ceria in metalli preziosi ....64 II.V. CATEGORIA CREATIVA: FILM & VIDEO .................................................... 66 II.V.I. Sottocategoria: Attività di produzione cinematografi ca, di video e di programmi televisivi ......67 II.V.II. Sottocategoria: Attività di scrittori individuali che trattano qualsiasi argomento (sceneggiatura) .....68 II.V.III. Sottocategoria: Fotografi a ................................................................................................69 II.VI. CATEGORIA CREATIVA: SOFTWARE E SERVIZI PER L’INFORMATICA .... 71 II.VI.I. Sottocategoria: Produzione di software e consulenza informatica ...................................72 II.VI.II. Sottocategoria: Interactive leisure software e edizioni giochi computer ...........................73 II.VII. CATEGORIA CREATIVA: MUSICA .............................................................. 81 II.VII.I. Sottocategoria: Studi di registrazione sonora (produzione musicale) .............................82 II.VI.II. Sottocategoria: Altre rappresentazioni artistiche e attività di musicisti ............................84 II.VI.III. Sottocategoria: Servizi di gestione dei diritti d’autore e loro ricavi ..................................85 II.VI.IV. Sottocategoria: Agenzie ed agenti o procuratori per lo spettacolo ..................................86 II.VIII. CATEGORIA CREATIVA: ARTI DELLO SPETTACOLO ............................. 88 II.VIII.I. Sottocategoria: Attività di scrittori individuali che trattano qualsiasi argomento (creazione 6 Sommario dei contenuti) ..................................................................................................................................89 II.VIII.II. Sottocategoria: Sartoria e confezione su misura di abbigliamento ..............................90 II.VIII.III. Sottocategoria: Noleggio e installazione di impianti luci ................................................92 II.VIII.IV. Sottocategoria: Attività nel campo della recitazione ......................................................92 II.IX. CATEGORIA CREATIVA: EDITORIA ........................................................... 94 II.IX.I. Sottocategoria: Edizione di libri .......................................................................................95 II.IX.II. Sottocategoria: Altre attività editoriali ...............................................................................96 II.X.III. Sottocategoria: Edizione di registrazioni sonore ..............................................................97 II.X. CATEGORIA CREATIVA: TELEVISIONE E RADIO .................................... 99 II.X.I. Sottocategoria: Trasmissioni radiofoniche ......................................................................100 II.X.II. Sottocategoria: Produzione di video e programmi televisivi ...........................................101 III. Capitolo - NOMENCLATURA DELLE TIPOLOGIE DI INCONTRO PER CREATIVI ......................................................................................103 III.I Informal Idea Sharing Business Community Meeting..................................... 104 III.I.I. Unconference..................................................................................................................104 III.I.II BarCamp: Incontra, condividi, apprendi. ......................................................................... 110 III.I.III. Health Camp ................................................................................................................... 114 III.I.IV. ThatCamp ....................................................................................................................... 114 III.I.V. FOOCamp ...................................................................................................................... 115 III.II Fast Ideas Tasting Business Community Meeting .........................................115 III.II.I. Lightning Talk .................................................................................................................. 116 7 Roma Creativa - Focus sull’economia della creatività della Provincia di Roma III.II.II. Pecha Kucha Night ........................................................................................................ 117 III.II.III. Ignite .............................................................................................................................. 117 III.II.IV. TechCrunch “Elevator Pitches” ......................................................................................120 III.II.V. Women 2.0: donne, start-up e tecnologia ......................................................................121 III.III. Ideas to Action Business Community Meeting ............................................ 122 III.III.I. Focus Group ................................................................................................................122 III.III.II. CrisisCamp ..................................................................................................................125 III.III.III. Hack Day: condivisione di idee ....................................................................................125 III.III.IV. Mashup CAMP .............................................................................................................126 III.III.V. Dotmocraty ..................................................................................................................126 II.III.VI. Social Dreaming ..........................................................................................................128 IV Capitolo - RISULTATI INDAGINE ON LINE ...................................131 IV.I. Premessa ................................................................................................... 131 IV.II. I Partecipanti .............................................................................................. 132 IV.III. Opinioni sulla Creatività ............................................................................. 135 IV.IV. Industria della Creatività: priorità di costruzione e sviluppo di una Business Community della Creatività nella Provincia di Roma ............................................. 136 V Capitolo - ROMA E GLI SPAZI PER LA CREATIVITA’ ....................147 V.I. GRANDI STRUTTURE PUBBLICHE ...................................................... 148 V.II. PICCOLE STRUTTURE PRIVATE ............................................................. 159 8 Sommario V.III.
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