DOCSLIB.ORG

Master's Thesis Tourism Innovation As a Driver for Rural Development In

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Master's Thesis Tourism Innovation As a Driver for Rural Development In Master’s Thesis Tourism innovation as a driver for rural development in Europe. Case studies from Germany. Tourismus Innovation als Schlüsselfaktor für die Entwicklung des ländlichen Raums. Fallstudien aus Deutschland. A thesis submitted in partial fulfilment of the requirements for the degree of Master of Arts in World Heritage Studies by Elena Bubeeva 3438836 Date of submission: 17.07.2017 Supervisors: Prof. Dr. Britta Rudolff Visiting Professor at the Chair of Cultural Heritage Management at the Brandenburg University of Technology, Cottbus, Germany Dr. Dariya Afanasyeva Chair of Environmental Planning at the Brandenburg University of Technology, Cottbus, Germany ‘If innovation is the spark, then knowledge is the fuel that drives tourism’ Taleb Rifai, UNWTO Secretary-General Photo credits: unwto.org To my dearest grandfather, Candidate of Sciences in Agriculture, who instilled me with passion for knowledge and constant curiosity for this big world from the early childhood Посвящается моему дорогому дедушке, к.б.н. тому, кто привил жажду к знаниям с раннего детства Statement of Authentication I hereby declare that I have written the present thesis independently, without assistance from external parties and without use of other resources than those indicated. The ideas taken directly or indirectly from external sources (including electronic sources) are duly acknowledged in the text. The material, either in full or in part, has not been previously submitted for grading at this or any other academic institution. Place, Date Signature Verfassererklärung Hiermit erkläre ich, dass ich die vorliegende Arbeit selbständig, ohne fremde Hilfe und ohne Benutzung anderer als der angegebenen Hilfsmittel angefertigt habe. Die aus fremden Quellen (einschließlich elektronischer Quellen) direkt oder indirekt übernommenen Gedanken sind ausnahmslos als solche kenntlich gemacht. Die Arbeit ist in gleicher oder ähnlicher Form oder auszugsweise im Rahmen einer anderen Prüfung noch nicht vorgelegt worden. Ort, Datum Unterschrift der Verfasserin/des Verfassers Abstract Tourism has been identified as a leading economic activity in the European Union with substantial impact on socio-cultural-economic development, including employment generation, community pride, and identity building. With the launching of the political framework ‘Europe, the world’s No. 1 tourist destination’ (European Commission Communication, 2010), the tourism sector gained doubling recognition and is now thought to act as a powerful tool for promotion of the European identity and mutual tolerance. However, as a highly competitive industry with increasingly selective visitors and modern technologies, tourism must constantly innovate to meet rapidly changing demands and supply new visitor experiences. And if bigger European cities encounter constant workforce flow, adequate financing and creativity boom, the rural areas are left in greater necessity for tourism innovation. Thus, by recognizing the sustaining nature of tourism innovation as a socio-cultural-economic benefit generator for European historic towns and remote rural areas the author aims to identify the recommended innovative actions that could positively contribute to the peripheral development primarily in Europe. The case studies selected for this research are the regions of Saarland and the Upper Lusatia and Lower Silesia in Germany. Sharing the similar historical paths and geographical context at a border triangle, the areas of interest demonstrate two different models of rural economic diversification, where the concept of innovation in tourism is mainly perceived through the transformed services/products and marketing activities. Natural, cultural, and culinary assets were identified as the main tourism domains to proceed with for further comparison of the case studies selected, and hence developed into separate subchapters. A number of factors that hinder tourism innovation in the rural context were outlined. As an ultimate outcome, the general and practical recommendations are given to be applied in rural areas at a wider European context. Acknowledgments I would like to express my gratitude to my Thesis supervisors, especially to Dr. Dariya Afanasyeva from the Chair of Environmental Planning at the Brandenburg University of Technology, Cottbus. She consistently allowed this research to be my own work, however, she always steered me in the right direction whenever I was in a quandary. I am grateful for her constructive feedbacks, engagement, and time contributed to this paper. I would also like to thank the experts outside of academia for their practical knowledge and valuable insights that helped to form an overall perspective on the research topic examined. In particular, Thomas Feil from dwif-Consulting, Sabrina Deutsch from Tourismus Zentrale Saarland, Michaela Franz from Wirtschaftsförderung Amt Bautzen, Ines Kunzendorf from Sorbischer Kulturtourismus e.V., and Rajmund Papiernik from Niederschlesische Touristische Organisation. The words of appreciation go to my Russian colleagues, Luydmila Buzina and Anna Titova for the time we spent over the phone discussing all the traps and pitfalls related to the Thesis structure and methodology. I specially thank my loved ones, in particular my mother and grandfather who supported me throughout the entire research period being 7, 473 km away. I am also grateful to all my friends for their support, especially to Arina Osnitskaya and Alexander Mulroy who kept me harmonious and optimistic in my toughest days. TABLE OF CONTENTS LIST OF ABBREVIATIONS .................................................................................................... 1 LIST OF MAPS ......................................................................................................................... 2 LIST OF TABLES ..................................................................................................................... 2 LIST OF FIGURES .................................................................................................................... 2 1. INTRODUCTION .................................................................................................................. 4 1.1 Research Problem, Question and Objective ......................................................................... 4 1.2 Methodology ........................................................................................................................ 5 2. THEORETICAL APPROACH .............................................................................................. 6 2.1 Conceptualizing tourism innovation .................................................................................... 6 2.2 Tourism innovation and the state ....................................................................................... 10 2.3 Tourism and rural development ......................................................................................... 12 2.4 Developing tourism products ............................................................................................. 14 2.5 Marketing strategies ........................................................................................................... 17 3. METHODOLOGY ............................................................................................................... 19 3.1 Overview of Methodology ................................................................................................. 19 3.2 Methods for Data Collection .............................................................................................. 20 3.3 Case Study Selection .......................................................................................................... 21 3.4 Development of Comparison Criteria ................................................................................ 22 4. CASE STUDY SAARLAND ............................................................................................... 24 4.1 Location and geography of Saarland ................................................................................ 24 4.2 Government and historical background ............................................................................. 26 4.3 Economy and regional cooperation .................................................................................... 27 4.4 Tourism in Saarland ........................................................................................................... 31 4.4.1 Tourist product development in Saarland ....................................................................... 32 4.4.2 Examples of tourist product development in Saarland .................................................... 34 4.4.3 Natural tourist attractions ................................................................................................ 39 4.4.4 Culinary highlights .......................................................................................................... 41 4.4.5 Cultural heritage assets .................................................................................................... 43 4.5 Marketing activities in Saarland ......................................................................................... 44 4.6 Concluding remarks ........................................................................................................... 49 5. CASE STUDY UPPER LUSATIA AND LOWER SILESIA ............................................. 50 5.1 Location and geography of Upper Lusatia and
Load more

Recommended publications
  • Saxony: Landscapes/Rivers and Lakes/Climate
    Freistaat Sachsen State Chancellery Message and Greeting ................................................................................................................................................. 2 State and People Delightful Saxony: Landscapes/Rivers and Lakes/Climate ......................................................................................... 5 The Saxons – A people unto themselves: Spatial distribution/Population structure/Religion .......................... 7 The Sorbs – Much more than folklore ............................................................................................................ 11 Then and Now Saxony makes history: From early days to the modern era ..................................................................................... 13 Tabular Overview ........................................................................................................................................................ 17 Constitution and Legislature Saxony in fine constitutional shape: Saxony as Free State/Constitution/Coat of arms/Flag/Anthem ....................... 21 Saxony’s strong forces: State assembly/Political parties/Associations/Civic commitment ..................................... 23 Administrations and Politics Saxony’s lean administration: Prime minister, ministries/State administration/ State budget/Local government/E-government/Simplification of the law ............................................................................... 29 Saxony in Europe and in the world: Federalism/Europe/International
    [Show full text]
  • Holiday Themes Saxony
    Holidays in Saxony – Main topics Holiday in Saxony? Experiences with a wow effect! Where is Raphael’s famous painting “The Sistine Madonna” located? Where was the first European porcelain invented? Where does the world’s oldest civic orchestra perform? In Saxony. For the first time, Germany’s no. 1 cultural destination is the “Official Cultural Destination of ITB Berlin”. Note: Saxony is the official culture partner of ITB Berlin NOW 2021. At the virtual platform from 9 to 12 March, those keen to delve into the world of Saxony’s cultural attractions should visit the Kultur-Café, which will feature interviews, videos, classical and modern music and presentations. Contact: Tourismus Marketing Gesellschaft Sachsen Bautzener Str. 45 – 47, 01099 Dresden Communications Director Mrs. Ines Nebelung phone: +49 (0)351-4917025, fax: +49 (0)351-4969306, [email protected] www.sachsen-tourismus.de These are our main topics Saxony is the no. 1 cultural destination ................................................................................................ 2 Saxony impresses with UNESCO World Heritage Sites ....................................................................... 4 Chemnitz – “C the unseen“ in the Capital of Culture 2025 .................................................................... 6 Highest-quality handicrafts: The many-faceted history of Saxony’s handicrafts industry ...................... 8 850 years of winemaking in Saxony – discovering enjoyment ............................................................ 10
    [Show full text]
  • Good Practice Examples of Regional and Sub-Regional Strategies in Coal Regions in Transition
    Good practice examples of regional and sub-regional strategies in coal regions in transition CONTACT [email protected] AUTHORS START team January 2021 Supported by the 2 Good practice examples of regional and sub-regional strategies in coal regions in transition Table of contents Preface ����������������������������������������������������������������������������������������������������������������3 Executive summary �����������������������������������������������������������������������������������������������3 Key insights and conclusions ����������������������������������������������������������������������������������3 Transition can offer an opportunity for spurring regional reinvention ������������������������������������������������������������������������������������3 Strategies for transition need to be ‘smart’, building on a region’s context, resources, and assets ������������������������������������������4 Strategies for transition require a comprehensive approach to preparation and development ������������������������������������������������4 Wide reaching stakeholder engagement helps build consensus and ‘buy in’ on transition strategies and actions ���������������������4 Transition strategy formulation and implementation can be strengthened by combining ‘top-down’ and ‘bottom-up’ approaches �������������������������������������������������������������������������������������������������������������������������������������������������������������������������4 Local governments need to be empowered to take a leadership
    [Show full text]
  • District Heating in Lusatia
    Brandenburg University of Technology Cottbus-Senftenberg District Heating in Lusatia Status Quo and Prospects for Climate Neutrality Fernwärme in der Lausitz Status quo und Perspektiven für Klimaneutralität Thesis for the degree of Master of Science in Environmental and Resource Management submitted by Jan Christian Bahnsen 1st Examiner: Prof. Dr. Bernd Hirschl 2nd Examiner: Katharina Heinbach Submitted: 29th May 2020 Statement of Authentication I hereby declare that I am the sole author of this master thesis and that I have not used any other sources other than those listed in the bibliography and identified as references. I further declare that I have not submitted this thesis at any other institution in order to obtain a degree. The content, either in full or in part, has not been previously submitted for grading at this or any other academic institution. ________________________________ _____________________________________ (Place, Date) (Signature) Abstract The master thesis at hand examines the potential of district heating in Lusatia. The thesis follows the approach of first identifying technical and economic potentials in general and then transferring them to the study region. For the quantitative determination of district heating potential in Lusatia, the status quo is determined and a GIS-based analysis is carried out with regard to minimum heat demand densities. The extent to which district heating is suitable for climate-neutral heat supply will be investigated using the potential of renewable and waste heat energy sources. Furthermore, the regional economic effects of developing these potentials are examined. The results show that despite an overall decline in heat demand, there is potential to increase the relative share of district heating in Lusatia.
    [Show full text]
  • Phytogeography of the Sandstone Areas in the Bohemian Cretaceous Basin (Czech Republic/Germany/Poland)
    Phytogeography of the sandstone areas in the Bohemian Cretaceous Basin (Czech Republic/Germany/Poland) Handrij Härtel1,3, Jiří Sádlo1, Krzysztof Świerkosz2 and Ivana Marková3 Keywords: Bohemian Cretaceous Basin, phytogeography, Despite sharing many similar features of flora and ve- vegetation getation, the biodiversity of a particular sandstone region, Species nomenclature: vascular plants: Kubát et al. (eds.) in the Bohemian Cretaceous Basin, varies significantly due (2002), bryophytes: Kučera and Váňa (2003) to different combinations of basic factors. The substratum (quartzose/calcareous sandstones), relief, altitude, microclimate and oceanity/continentality seem to be crucial elements Introduction that determine the final features of the natural vegetation in Most sandstone regions in the Bohemian Cretaceous Basin a particular sandstone landscape (Sádlo, Härtel and Marková, have a landscape structure with core zones formed by an this volume). However, in cultural parts of these landscapes acidic pseudokarst (covering tens of square kilometres the importance of these primary factors can be substantially and a high percentage of the total area of the particular overlaid by human influence. Floristic differences among sandstone region), surrounded by forests, plateaus and sandstone regions, based on different representations of locally occurring wetlands and calcareous sandstone phytogeographic species groups, are presented in Table 1. outcrops. Other ecosystems (e.g., settlements, fields, alluvia, In the following overview, the natural conditions of the volcanic hills) are present mostly as patches or linear individual sandstone regions of the Bohemian Cretaceous corridors. In contrast to most cultural landscapes, the Basin are characterized with a particular focus on the species and community diversity in sandstone regions is flora and vegetation.
    [Show full text]
  • Pravěká Minulost Bruntálu a Jeho Horského Okolí1
    ČASOPIS SLEZSKÉHO ZEMSKÉHO MUZEA SÉRIE B, 64/2015 Vratislav J a n á k – Petr R a t a j PRAVĚKÁ MINULOST BRUNTÁLU A JEHO HORSKÉHO OKOLÍ1 Abstract In terms of natural conditions the mountain part of the Bruntál district fundamentally differs from the North- Eastern part – Krnov and Osoblaha regions. They are part of the traditional settlement area on the fertile soils of the Upper Silesian loess, with characteristics similar to Central Europe regions - with a few exceptions – i.e. continuity of a relatively dense settlement based on agriculture since the beginning of Neolith in the 6th millen- nium BC until today. The wooded mountain surroundings of Bruntál are regions where continuous settlement started much later, sometimes – as in this case – as late as in the High Middle Ages. If there was an earlier set- tlement, it can be described as sparse and discontinuous in time and space, and with non-agricultural priorities - the main motives of their establishment and episodic existence were apparently communications, exploitation of mineral resources and non-agricultural use of forests. We have no reliable evidence of settlement in the Bruntál region and up to now the archaeologic finds have suggested mere penetration. Most common are iso- lated discoveries of stone industry. Part of them form something like a rim at the very edge of the mountain re- gion and are probably connected with the activities of the lowlands population in the vicinity; the rest suggests penetration into the heart of Jeseníky. Isolated finds from the mountains include coins and metal objects from the Roman era and the beginning of the Migration Period.
    [Show full text]
  • Socio-Economic Study of the Area of Interest
    SOCIO-ECONOMIC STUDY OF THE AREA OF INTEREST AIR TRITIA 2018 Elaborated within the project „SINGLE APPROACH TO THE AIR POLLUTION MANAGEMENT SYSTEM FOR THE FUNCTIONAL AREAS OF TRITIS” (hereinafter AIR TRITIA) (č. CE1101), which is co-financed by the European Union through the Interreg CENTRAL EUROPE programme. Socio-economic study of the area of interest has been elaborated by the research institute: ACCENDO – Centrum pro vědu a výzkum, z. ú. Švabinského 1749/19, 702 00 Ostrava – Moravská Ostrava, IČ: 28614950, tel.: +420 596 112 649, web: http://accendo.cz/, e-mail: [email protected] Authors: Ing. Ivana Foldynová, Ph.D. Ing. Petr Proske Mgr. Andrea Hrušková Doc. Ing. Lubor Hruška, Ph.D. RNDr. Ivan Šotkovský, Ph.D. Ing. David Kubáň a další Citation pattern: FOLDYNOVÁ, I.; HRUŠKOVÁ, A.; ŠOTKOVSKÝ, I.; KUBÁŇ, D. a kol. (2018) Socio- ekonomická studie zájmového území“. Ostrava: ACCENDO. Elaborated by: 31. 5. 2018 2 List of Contents List of Abbreviations .................................................................................................. 4 Introduction ............................................................................................................. 6 1. Specification of the Area of Interest ......................................................................... 7 1.1 ESÚS TRITIA ................................................................................................. 7 1.2 Basic Classification of Territorial Units ................................................................ 8 2. Methodology ....................................................................................................
    [Show full text]
  • Regional Action Plan for Improving Cross
    REGIONAL ACTION PLAN FOR IMPROVING CROSSBORDER PUBLIC TRANSPORT SAXONY – LIBEREC REGION BASED ON REGIONAL ANALYSIS Final D. T 2.1.3 11/2018 This report was developed by: Contact: Bahnhofstraße 36 65185 Wiesbaden, Germany page 1 Table of Contents 1. Introduction .................................................................................................................4 2. Action Plan ..................................................................................................................4 2.1. Infrastructure .............................................................................................................5 2.2. Operation ..................................................................................................................6 2.2.1. Train Operation ........................................................................................................6 2.2.2. Bus Operation ..........................................................................................................7 2.3. Rolling Stock ..............................................................................................................7 2.4. Tariff model and financing .............................................................................................8 2.5. Marketing and Communication ........................................................................................9 2.6. Organisation ..............................................................................................................9 2.7. Legal framework
    [Show full text]
  • The Establishment and Spread of Alien Plant Species (Kenophytes) in the Flora of Poland
    Barbara Tokarska-Guzik The Establishment and Spread of Alien Plant Species (Kenophytes) in the Flora of Poland Wydawnictwo Uniwersytetu Śląskiego • Katowice 2005 The Establishment and Spread of Alien Plant Species (Kenophytes) in the Flora of Poland To my husband PRACE NAUKOWE UNIWERSYTETU ŚLĄSKIEGO W KATOWICACH NR 2372 Barbara Tokarska-Guzik The Establishment and Spread of Alien Plant Species (Kenophytes) in the Flora of Poland Wydawnictwo Uniwersytetu Śląskiego Katowice 2005 Editor of the Series: Biologia Paweł Migula Reviewers Bogdan Jackowiak Adam Zając Cover design: Marek Francik Published by Executive Editor: Wioletta Tomala-Kania Wydawnictwo Uniwersytetu Śląskiego Technical Editor: Barbara Arenhóvel ul. Bankowa 12B, 40-007 Katowice www.wydawnictwo.us.edu.pl Proof-reader: Grażyna Wojdała e-mail: [email protected] Copyright © 2005 by First impression. Edition: 200 + 50. Printed sheets: 24,5 + insert. Publishing sheets: 31,5. Passed to the Wydawnictwo Uniwersytetu Śląskiego Printing House in September 2005. Signed for print- Ali rights reserved ing and printing fmished in December 2005. C ena 57 zł ISSN 0208-6336 Czerny Marian. Firma Prywatna „GREG” ISBN 83-226-1485-3 Zakład Poligraficzny ul. Wrocławska 10, 44-110 Gliwice Contents A cknow ledgem ents........................................................................................................................................................ 9 PART ONE T h eo retica l o v e r v i e w ...........................................................................................................................................
    [Show full text]
  • DESTINATION BRAND Innovation Management Through Brand Market Research
    in cooperation with Schladming-Dachstein Vienna Salzburger Land Austria Argentina Lower Saxony Kassel Trentino Dachstein Vorarlberg Schladming Colombia South America Mexico Chiemsee - Chiemgau Carinthia Chile North Rhine-Westphalia SPO Düsseldorf Darmstadt Germany South Tirol Tirol Eifel Upper Austria Hamburg Holstein Switzerland Black Forest Luxembourg Flanders Styria Burgenland New Zealand Rügen Island Lower Austria Hesse Italy France Greece Munich Upper Lusatia South Africa City of Otto St.-Peter Ording Taunus Spain Croatia London Paris Berlin Baden-Württemberg Bavaria Ruhr Valley Usedom Island Budapest Dubrovnik Texel Norderney Sauerland Mecklenburg Lake District Rhineland-Palatinate Prague Ljubljana Ameland Lusatian Lake District Uckermark Schleswig-Holstein Saxony Peru Bratislava Kingdom of Fife Swabian Alp Thuringia Magdeburg Stuttgart DESTINATION BRAND Innovation management through brand market research Ellen Böhling, Managing Partner, inspektour international GmbH Klaipeda, April 2019 All parts of this document are protected by copyright. © 2019 inspektour international GmbH. This document is part of the presentation and incomplete without oral explanation. Destination Brand | Innovation management through brand market research 1 in cooperation with Picture: shutterstock.com Sources: see for example Eisenstein (2018); Thilo (2017); Köchling / Eisenstein / Koch (2015); Pike / Page (2014); Hankinson (2012) Destination Brand | Innovation management through brand market research 2 in cooperation with Outline ► Innovation in Tourism
    [Show full text]
  • Information Train Schedule, Things to Know, Event Dates 2018 the Simultaneous Departure of Two Steam Trains from Bertsdorf Station Is a Uniqe Event in Saxony
    Zittau Narrow-Gauge Railway Information Train schedule, Things to know, Event dates 2018 The simultaneous departure of two steam trains from Bertsdorf station is a uniqe event in Saxony. At some weekends, you can even encounter the 100-year-old Saxon Train in addition to the regular steam trains. Particularly charming is the view from the signalbox or a ride on the open panoramic car, with a view of the second train. content Site Events Welcome to the Zittau Mountains Nature Park 4–7 12th Historik Mobil railway festival 22–23 Oybin Castle and Monastery Trains 24–25 What’s new in 2018 8-9 Zittau Town Guard Trains 26–27 Time Travel Train No. I: travelling just like in 1915 Music Trains with Dixieland band 28–29 on the 100-year-old Saxon train 12–13 Train Cab Rides at Kurort Jonsdorf Station 30–31 Pension „Zum Bahnel“ Bed and Breakfast -Kurort Jonsdorf 32–33 Time Travel Train No. II – travelling just like in 1930 Two unique Vacation Carriages – at Oybin station 34–35 on the Reichsbahn train of the Deutsche Reichsbahn-Gesellschaft (DRG) „Am Wasserhäuschen” Vacation Apartment 36–37 railway company 14–15 Jordan‘s Dining Car Team 38 Time Travel Train No. III – Travelling just like in 1960 Café Engel at Oybin station 39 Zittau VT 137 322 Triebwagen (Rail Car) with original trailer car 16–17 Dates 2018 40 Joint venture for the construction of the Saxon Class I K Steam Locomotive – Travelling just like in 1900 18–19 Train schedule High season / Low season 20–21 Saxon-Upper Lusatian Transport Federation Upper- 2 Zittau Narrow-Gauge Railway Railway Company Lusatia – Lower-Silesia (ZVON) Zittau Narrow-Gauge Railway 3 Welcome to the Zittau Mountains Nature Park! Dear Visitors of the Zittau Mountains, Families and Railway friends, The smallest low mountain range of Germany – the Zittau Mountains – is situated in sou- theast Saxony at the Polish-Czech border.
    [Show full text]
  • Press Release September 2020 New Developments
    Press Release September 2020 New Developments New opening: Brandenburger Domhotel Since August 2020, the city of Brandenburg on the Havel can boast yet another hotel, the Hotel Brandenburger Dom. In the old cathedral curiae, where the canons once lived, tourists, cyclists, wedding guests and conference delegates can stay in 20 individually furnished rooms. The 12 double and 8 single rooms are spread over three floors. Each room has an ensuite bathroom with a shower, free WiFi and a smart TV. The hotel has one accessible room and one especially for wheelchair users. Two further rooms and an apartment for 7 people are located in the courtyard. Right next door is the hotel´s Restaurant Remise, where not only breakfast for hotel guests is served, but also lunch and dinner can be enjoyed by everyone. The hotel is just a 10 minute walk away from the city centre. The Hotel Brandenburger Dom is a certified “Bett and Bike” hotel. https://hotel-brandenburger-dom.de/ New floating homes on the Lake Baerwalde (Saxony) A holiday spent on water is a dream that can come true in a floating holiday home. Alongside the floating houses that have been available for booking on Lake Geierswalde for some years now, there is now a holiday home resort at Klitten harbour on Lake Baerwalde. These homes look more like flat houseboats. As well as a generous living space of 44 square metres for four people, there are two outdoor terraces, each measuring 40 square metres. The furnishings and fittings are exclusive. There are plans to build 25 houseboats on Lake Baerwalde.
    [Show full text]