Appendix B GOLD RUSH TRAIL DESTINATION DEVELOPMENT STRATEGY FRASER CANYON Photo: Chris Harris DESTINATION BC GOLD RUSH TRAIL Heather Boyd MANAGEMENT COMMITTEE MANAGER, VANCOUVER, COAST & Kristi Denby MOUNTAINS AND INDUSTRY PROGRAMS GOLD RUSH TRAIL MANAGER
[email protected] 250 392 2226 ext. 207
[email protected] Jody Young SENIOR PROJECT ADVISOR, THOMPSON OKANAGAN DESTINATION DEVELOPMENT TOURISM ASSOCIATION
[email protected] Ellen Walker-Mathews VICE PRESIDENT, DESTINATION MINISTRY OF TOURISM, ARTS & INDUSTRY DEVELOPMENT AND CULTURE 250 860 5999, ext. 215 Amber Mattock
[email protected] DIRECTOR LEGISLATION AND DESTINATION BC GOVERNANCE INDIGENOUS TOURISM 250 356 1489 ASSOCIATION OF BC
[email protected] Theodore Assu DIRECTOR OF TRAINING CARIBOO CHILCOTIN COAST & EXPERIENCE DEVELOPMENT TOURISM ASSOCIATION 604 921 1070 Amy Thacker
[email protected] CEO 250 392 2226, ext. 200
[email protected] TABLE OF CONTENTS I. EXECUTIVE SUMMARY ........................................................................1 7. STRATEGY AT A GLANCE ...............................................................43 a. Distinctive Destination for the Gold Rush Trail b. Distinctive Direction for the Gold Rush Trail 8. STRATEGIC PRIORITIES ..................................................................44 THEME 1: Strategically Invest In Targeted Infrastructure II. ACRONYMS ...........................................................................................6 Upgrades That Support This Unique Touring