Saturday January 6th 2018

| Saturday January 6 2018 1GM 57 the times | Saturday January 6 2018 1GM 57 TheThe Manifesto ManifestoBusinessBusiness ,Brexit, tradetrade tariffstariffs andand thethe battlebattle toto ensureensure BritishBritish SugarSugar hitshits sweetsweet spotspot

SWNS FOR THE TIMES SWNS FOR THE TIMES Paul Kenward has toto get get it itto to the the level level of of purity purity we we have have Paul Kenward has inin one one pass pass at at a abeet beet factory.” factory.” developeddeveloped a a taste taste for for That’sThat’s because because “the “the sugar sugar beet beet is isa a machinemachine for for turning turning sunshine sunshine into into oneone of of the the UK’s UK’s less less energyenergy and and into into sugar” sugar” and and because because BritishBritish growers growers had had improved improved their their celebratedcelebrated products, products, yieldyield by by 25 25 per per cent cent in in the the past past writes Marcus Leroux decade.decade. “European “European beet beet is issome some of of writes Marcus Leroux thethe most most cost-efficient cost-efficient sugar sugar in in the the world.world. The The yield yield we we get get per per hectare hectare of of s sa a procession procession of of lorries lorries landland is is higher higher than than it itis isin in Brazil, Brazil, andand tractors tractors dumped dumped their their Thailand.Thailand. And And the the factories factories are are very very cargoescargoes at at a a factory factory in in efficientefficient as as well.” well.” Newark,Newark, Paul Paul Kenward Kenward BritishBritish Sugar Sugar has has four four such such waswas surveying surveying not not the the factories,factories, where where the the beets beets are are Agrowing mounds of beets, soily, carried by conveyor into a flume, Agrowing mounds of beets, soily, carried by conveyor into a flume, misshapenmisshapen lumps lumps that that look look like like wherewhere they they are are washed washed and and sliced sliced into into parsnipsparsnips on on steroids, steroids, but but one one of of slim,slim, chip-like chip-like shapes shapes called called cossettes. cossettes. Brexit’sBrexit’s innumerable innumerable battlelines. battlelines. TheThe sugar sugar is is extracted extracted and and the the OnOn one one side side are are commercial commercial solutionsolution made made continuously continuously more more interestsinterests and and pro-leave pro-leave MPs, MPs, the the likes likes concentratedconcentrated through through several several stages stages ofof American American Sugar Sugar Refining, Refining, owner owner of of ofof being being boiled boiled in in a avacuum. vacuum. Staff Staff in in a a thethe Tate Tate & & Lyle Lyle brand, brand, which which controlcontrol room room look look at at the the sugar sugar campaignedcampaigned loudly loudly for for Britain Britain to to crystalscrystals forming forming to to ensure ensure that that leaveleave the the European European Union Union so so that that it it nothingnothing happens happens too too quickly quickly or or too too couldcould be be free free to to import import cheap cheap raw raw slowlyslowly (because (because an an unusual unusual granule granule sugarsugar cane cane from from sunnier sunnier climes, climes, and and sizesize can can cause cause havoc havoc for for the the food food anan influential influential cabal cabal of of Conservatives, Conservatives, manufacturers).manufacturers). whowho identify identify sugar sugar as as a a classic classic case case of of ItIt is is an an energy-intensive energy-intensive process, process, EUEU protectionism. protectionism. One One of of their their butbut besides besides the the sweet sweet stuff stuff British British number,number, Daniel Daniel Hannan, Hannan, the the MEP MEP SugarSugar throws throws off off an an enormous enormous consideredconsidered by by many many to to be be one one of of the the amountamount of of byproducts, byproducts, including including intellectualintellectual driving driving forces forces of of Brexit, Brexit, electricityelectricity from from the the steam steam it itgenerates generates saidsaid last last month: month: “We “We shouldn’t shouldn’t be be andand animal animal feed feed from from the the beet beet growinggrowing beet beet at at all. all. It’s It’s a a crop crop created created leftovers.leftovers. Some Some of of the the soil soil washed washed off off byby distortive distortive subsidies.” subsidies.” thethe vegetables vegetables ended ended up up in in the the OnOn the the other other side side is is Mr Mr Kenward. Kenward. OlympicOlympic Park. Park. Even Even the the pebbles pebbles end end TheThe boss boss of of British British Sugar, Sugar, the the sole sole upup in in fish fish tanks. tanks. purchaserpurchaser of of Britain’s Britain’s beet beet crop, crop, is is IfIf Mr Mr Kenward, Kenward, 45, 45, defends defends his his alarmedalarmed by by calls calls to to scrap scrap the the EU’s EU’s industryindustry with with the the zealousness zealousness of of a a protectiveprotective tariff tariff on on sugar sugar imports, imports, persuadedpersuaded convert, convert, that’s that’s because because he he fearingfearing in in turn turn that that Britain Britain could could is.is. After After spending spending a afew few years years in in becomebecome a a dumping dumping groud groud for for cheap, cheap, consultancyconsultancy helping helping companies companies to to subsidisedsubsidised sugar sugar and and arguing arguing that that adjustadjust to to the the early early days days of of internet internet “all“all we we ask ask for for in in world world sugar sugar is is a a level level disruption,disruption, he he set set up up his his own own tailoring tailoring playingplaying field. field. business,business, which which he he sold sold before before taking taking “That“That will will mean mean different different things things to to a ajob job at at Associated Associated British British Foods’ Foods’ differentdifferent people, people, but but to to us us sugar sugar beet beet smallsmall central central function. function. Then Then he he growngrown in in the the UK UK is is grown grown without without becamebecame a aright-hand right-hand man man to to George George directdirect subsidy. subsidy. We’re We’re not not subsidised. subsidised. Weston,Weston, the the company’s company’s overall overall boss boss There’sThere’s no no specific specific tax tax treatment treatment for for TheThe EU EU sugar sugar market market is is being being liberalised liberalised just just as as Britain Britain is is leaving leaving the the bloc, bloc, but but Paul Paul Kenward Kenward sees sees big big opportunities opportunities ahead ahead andand scion scion of of the the Weston Weston dynasty dynasty that that BritishBritish sugar sugar or or its its growers. growers. controlscontrols most most of of ABF’s ABF’s shares. shares. “If“If you you look look at at Brazil, Brazil, Thailand, Thailand, HeHe believes believes that that his his background background as as ,India, that’s that’s not not the the case. case. It’s It’s a a very very seekingseeking out out challenges challenges and and WhatWhat is is your your favourite favourite Hall,Hall, Oxford Oxford University, University, a aconsultant consultant is is coming coming in in useful. useful. The The politicalpolitical product product in in those those countries countries meaningfulmeaningful work work televisiontelevision programme? programme? modernmodern history history EUEU sugar sugar market market is is being being liberalised, liberalised, andand sugar sugar is is very very heavily heavily supported.” supported.” WhatWhat has has been been the the most most FrasierFrasier, below., below. Wonderful Wonderful Career:Career: 1992: 1992: scholar, scholar, justjust in in time time for for Britain Britain leaving leaving the the SupportSupport that that includes includes volume volume QQ&&AA importantimportant event event in in your your characters,characters, beautifully beautifully ArthurArthur Andersen; Andersen; 1996: 1996: bloc.bloc. This This means means that that prices prices are are no no quotas,quotas, export export price price guarantees guarantees and and workingworking life? life? writtenwritten and and acted acted president,president, Oxford Oxford Union; Union; longerlonger propped propped up up by by restrictions restrictions on on softsoft loans, loans, a a language language evocative evocative of of a a WhoWho has has been been your your JoiningJoining ABF ABF in in 2007. 2007. It It feels feels WhatWhat does does leadership leadership 1996:1996: associate, associate, OC&C OC&C production,production, but, but, on on the the other other hand, hand, it it bygonebygone era era of of policy policy and and one one with with mentor?mentor? likelike a anatural natural home home, with, with a a meanmean to to you? you? StrategyStrategy Consultants; Consultants; isis free free to to export. export. whichwhich Britain Britain must must reacquaint reacquaint itself itself AtAt EMI EMI I Iloved loved working working for for blendblend of of real real autonomy autonomy for for TellingTelling a acompelling compelling story story. . 1999:1999: commercial commercial director, director, “It“It is is such such a atransformation transformation that that is is afterafter leaving leaving the the European European bloc. bloc. PeterPeter Palmer, Palmer, who who was was the the trustedtrusted management management teams teams LeadersLeaders need need to to listen listen to to Europe,Europe, EMI EMI Recorded Recorded happeninghappening and and needs needs to to happen happen at at “The“The only only country country in in the the world world seniorsenior vice-president vice-president, , andand support support from from a a(mostly) (mostly) customers,customers, suppliers suppliers and and Music;Music; 2002: 2002: founder, founder, BritishBritish Sugar. Sugar. We’ve We’ve gone gone from from a a whichwhich has has a a domestic domestic sugar sugar industry industry commercial,commercial, for for Europe. Europe. He He benevolentbenevolent centre centre theirtheir teams teams to to develop develop the the managingmanaging director, director, Addison Addison highlyhighly regulated regulated market market overnight overnight to to butbut doesn’t doesn’t have have a a significant significant tariff tariff is is isis the the most most values-driven values-driven WhoWho do do you you most most admire? admire? rightright story story && Steele Steele Tailoring; Tailoring; 2007- 2007- oneone where, where, if ifwe we want want to to win win business, business, AustraliaAustralia and and that’s that’s because because it’s it’s a a andand self-directed self-directed executive executive I I PeoplePeople who who persevere; persevere; who who HowHow do do you you relax? relax? present:present: ABF ABF plc, plc, including: including: wewe have have to to win win from from a acustomer customer that that veryvery long long way way from from anywhere.” anywhere.” knowknow havehave the the confidence confidence to to be be Family,Family, food food and and friendship friendship 2007-10:2007-10: head head of of business business hashas a achoice choice and and we we have have to to win win it iton on MrMr Kenward Kenward defends defends his his corner corner DoesDoes money money motivate motivate you? you? themselves;themselves; who who are are self- self- development,development, ABF ABF centre; centre; price,price, on on quality quality or or on on service. service. That’s That’s withwith an an academic academic interest interest in in the the UpUp to to a a point, point, but, but, as as I lookI look directeddirected and and work work hard hard and and 2010-11:2010-11: director director of of strategy, strategy, a anormal normal way way of of doing doing business business to to facts.facts. The The arable arable farmers farmers of of the the east east backback at at my my career, career, the the smart;smart; who who combine combine self- self- ABAB Sugar; Sugar; 2011-16: 2011-16: almostalmost anybody anybody in in the the world. world. But But ofof England, England, who who grow grow beets beets as as a a commoncommon thread thread has has been been awarenessawareness and and a adrive drive to to managingmanaging director, director, withinwithin the the sugar sugar market market in in the the EU, EU, breakbreak crop, crop, probably probably can can count count improveimprove . . .. . and. and a asense sense of of CVCV WestmillWestmill Foods; Foods; 2016- 2016- that’sthat’s unusual.” unusual.” themselvesthemselves lucky lucky to to have have a a humourhumour. I. couldI could point point to to Born:Born: November November 10, 10, 1973 1973 present:present: managing managing director, director, ThatThat ought ought to to stand stand the the company company formerformer president president of of the the examplesexamples of of each, each, but but not not Education:Education: Dr Dr Challoner’s Challoner’s BritishBritish Sugar Sugar inin good good shape shape after after Brexit, Brexit, which which is is OxfordOxford Union Union in in the the same same suresure I couldI could name name someone someone GrammarGrammar School, School, Family:Family: Married Married to to Victoria Victoria whenwhen Mr Mr Kenward Kenward reckons reckons that that the the corner,corner, one, one, indeed, indeed, who who is is whowho has has all all of of those those Amersham;Amersham; Lady Lady Margaret Margaret AtkinsAtkins MP, MP, one one son son realreal work work will will begin. begin. “People “People are are unfazedunfazed by by the the beginningbeginning to to work work out out what what this this free- free- encroachmentencroachment of of tradetrade debate debate means,” means,” he he said. said. “If “If you you politicspolitics into into the the day day governmentgovernment scrapping scrapping them them and and whatwhat you you need need to to protect protect against against or or looklook at at America America and and that that battle battle jobjob (which (which is is perhaps perhaps relyingrelying instead instead only only on on targeted targeted anti- anti- adjustadjust for.” for.” betweenbetween Trumpian Trumpian nativism nativism and and hardlyhardly surprising surprising dumpingdumping duties duties for for specific specific cases cases ButBut how how can can grey, grey, drab drab England England AmericaAmerica First First and and free , trade, it itis is fromfrom somone somone married married wherewhere it it can can prove prove unfair unfair competecompete with with Brazil Brazil and and Belize Belize in in the the beginningbeginning to to get get worked worked out out and and toto Victoria Victoria Atkins, Atkins, the the competition.competition. “If “If we we get get into into a aworld world businessbusiness of of turning turning sunlight sunlight into into understood.understood. ConservativeConservative MP MP who who wherewhere every every year year or or every every month month sugar?sugar? Successfully, Successfully, it itseems. seems. Cane Cane “We’ve“We’ve not not had had control control of of our our own own isis a a junior junior Home Home Office Office lobbylobby groups groups are are lobbying lobbying the the mightmight grow grow in in tropical tropical parts parts of of the the tradetrade policy policy for for 40 40 years years and and I’m I’m not not minister).minister). governmentgovernment to to say say ‘here’s ‘here’s our our world,world, but but farming farming it itis is difficult. difficult. suresure those those debates debates have have really really started started ThoughThough conceding conceding understandingunderstanding of of the the economics economics of, of, Moreover,Moreover, according according to to Mr Mr Kenward, Kenward, toto happen.” happen.” thatthat tariffs tariffs do do not not need need inin our our case, case, sugar sugar production production in in thethe cane cane is is “very “very fibrous fibrous and and difficult difficult NotNot everywhere, everywhere, perhaps, perhaps, but but in in toto be be so so high, high, he he is is not not Brazil’,Brazil’, you you would would need need the the wisdom wisdom toto crush crush and and extract extract sugar sugar from. from. You You oneone corner corner of of Nottinghamshire, Nottinghamshire, it it keenkeen on on the the ofof Solomon Solomon to to understand understand exactly exactly havehave to to process process it it a anumber number of of times times certainlycertainly has. has.

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