Branching out We Envision a City That Is Healthier Because Every Citizen Cares for the Urban Forest
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2009 ANNUAL REPORT branching out We envision a city that is healthier because every citizen cares for the urban forest. LEAF stewardship site at the Bathurst Subway Station. F LEA J / ARA H A © Kanchan M is branching out As an organization LEAF HAS BraNCHED OUT IN MANY DIffereNT WAYS this past year. I would like to thank our passionate staff and board, funders, partner organizations, dedicated that champions the urban volunteers, the media and our program participants for making this happen. Each has demonstrated incredible commitment to protecting and enhancing urban forests in Toronto and across Ontario. forest our mission is to: We have collaborated with a number of supportive partners this year: Ontario Power Generation and the Toronto Transit Commission have helped us support our Tree Tender volunteers in creating urban forest demonstration gardens in diverse areas of Raise public awareness the city. The Ontario Power Authority and many local partners helped us launch our Cool Communities pilot project in Guelph/Kitchener/Waterloo area and community groups from across Toronto joined us in leading Tree Tours throughout the year. © Kanchan MAHARAJ / LEAF Foster a sense of ownership Through our role in co-founding the Green Infrastructure Ontario Coalition, we have taken a lead in advocating for the urban forest on a provincial level. The goal of the coalition is to increase provincial investment in leafy Engage diverse communities green infrastructure such as urban forests, green roofs, wetlands and natural areas. We also co-founded the Urban Forest Stewardship Network, an alliance of community-based organizations that are working together Provide educational tools and resources to strengthen urban forest efforts across the province. On a local level, our Backyard Tree Planting Program expanded from Toronto and Markham into Richmond Hill Facilitate urban forest stewardship and Vaughan. Support from these municipalities and from York Region made the expansion possible. We gained public exposure through a transit shelter campaign, increased our reach through social media and held special events like the Leslieville Tree Festival and Annual Celebration. In addition, through the efforts of our amazing volunteers we attended over forty community events and farmers’ markets with our educational display. We look forward to another year of working in collaboration with diverse partners to advance the urban forest F movement in Ontario. To all of you who have helped us along the way, our endless thanks. Let’s not stop here! LEA VIS / Janet McKay ER orie G Executive Director T Right: Vale of Avoca Tree Tour © 2 LEAF | 2009 Annual Report 3 New trees and branching out shrubs added to Volunteers People learning the urban forest: actively engaged about urban forest by the numbers 1638 in urban forest through social media and projects: LEAF newsletter: 1157 3185 People introduced New People educated Number of to the urban forest municipalities about the urban households that Hours volunteered by Tree Tours: working with LEAF forest through People engaged in support of urban improved the on urban forest Tree Tender 815 in the urban forest forest initiatives: urban forest by initiatives: Trainings: through talks & planting a new 13 124 6467 tree or shrub: People made presentations: 534 aware about the 1604 urban forest through community outreach displays: 3215 Community members engaged with the urban forest through planting, outreach & education programs: 10,634 4 LEAF | 2009 Annual Report LEAF | 2009 Annual Report 5 building… …the LEAF community Our own internal community is growing …our place in our new community “Thanks for your help with too, with more hands-on volunteer involve- the ‘pull’ last week! Our ment. Volunteers have written newsletter Our first year in our new home, the eco-friendly Artscape event was a HUGE success, and blog articles, helped design the LEAF Wychwood Barns, has allowed us to settle into a neigh- and we couldn’t have done Learning Garden, researched information bourhood with true community spirit. Working in proximity it without you! Please pass for educational materials, and much more. to such inspirational groups as the STOP Community on our deep appreciation to They have also formed our new volunteer Food Centre and the other organizations and artists here your team. Toronto Zoo and committees: The LEAF Learning Garden at the Barns has already led to fruitful partnerships that participants spent a total of Committee, Newsletter Committee and will only continue to blossom. 260 hours and collected a the Volunteer Development Committee. total of 126 bags of Garlic …Toronto’s urban forest community Mustard. This equals more …a sense of community than 2 metric tonnes!” We have been fostering a stronger urban forest community In 2009 we led 17 Tree Tours in neighbour- Dave Ireland, Curator, by partnering with emerging urban forest groups such as hoods throughout Toronto, reaching 815 Not Far From the Tree and Growing for Green. Sharing Conservation Programs, Toronto Zoo people. Through these tours, we fostered a resources and best practices with newer organizations deeper sense of community by educating means that we can all work more effectively for the benefit © Bryan GROULX / LEAF citizens in their own neigbourhoods about “I think this was an of the urban forest. the trees around them and the benefits excellent tour. It was a they provide. By partnering with and great opportunity to see profiling local organizations and their and identify trees, shrubs efforts, we raised awareness and interest and plants including some in their work. rarely seen in the Toronto area such as the dawn redwood with its deciduous “Can’t tell you how excited/honoured leaves! And having the I am to be able to help out LEAF. You gardener present was an people do such good work and everyone Courtesy of the Toronto Zoo added bonus. I just cannot From left: LEAF’s Robin Sutherland and Sarah Lamon join the I know who knows LEAF loves you too.” think of any improvements.” Toronto Zoo’s Dave Ireland and Dr. William Rapley, Councillor © Robin SUTHERLAND / LEAF Jacqueline Tanner (volunteer and Tree Tender) Raymond Cho and Alan Crook of the Biodiversity Education and Casa Loma Tree Tour Top: LEAF Learning Garden volunteers sticking Awareness Network (BEAN) in planting a tree for International Day participant it out in the rain. Bottom: Getting some help for Biological Diversity at the Toronto Zoo. planting a tree at the Leslieville Tree Festival. 6 LEAF | 2009 Annual Report LEAF | 2009 Annual Report 7 getting the word out LEAF HAS BraNCHED OUT IN MANY WAYS, AND GOOD NEWS SpreaDS FAST! This year LEAF has used low- cost, high-impact social media avenues such as Facebook, Twitter and Youtube to maintain a more relevant and deeper connection with our existing community of volunteers, green groups, program participants and urban forest enthusiasts. The global nature of these tools has allowed us to create connections and share ideas and resources with groups from as far savingourtrees @LEAF_TO abroad as New York City, California © Robin SUTHERLAND / LEAF and even Australia! Big thanks for the information about watering trees. So much OUR TraDITIONal STORY SHarING water! No wonder so many trees AVENUES HAVE CONTINUED TO SpreaD around here are dying THE WORD LOCallY AS Well. Our – Tree Workers, a community tree Leslieville Tree Festival, Tree Tenders Cel- watch group from Sydney, Australia ebration and Annual Celebration brought together over 900 people to celebrate and learn about the urban forest. Media The main purpose of the event clearly coverage has included pieces with Rogers was … providing a convivial atmosphere TV, OMNI TV, CBC Radio and the National for everybody who is as passionate about Post. This year we were also fortunate to trees as the eight LEAF staff members obtain advertising space for our Backyard and seemingly countless army of Tree Planting Program in high-impact volunteers. The future of Toronto’s trees © Amanda GOMM / LEAF transit shelter locations throughout seemed in good hands. © Andrew CHIU / LEAF Clockwise from top left: MP Jack Layton and Councillor Paula Fletcher make their mark on the Tree of Hands at Toronto and York Region, thanks to the “LEAF Celebrates Toronto Trees” the Leslieville Tree Festival; LEAF’s Claudio Tata and Robin Sutherland show off transit shelter ad; Councillor Joe support of our funders. by Joshua Tusin, blogTO Mihevc and Deputy Mayor Joe Pantalone are part of a captive audience at the Third Annual Celebration. 8 LEAF | 2009 Annual Report LEAF | 2009 Annual Report 9 extending our reach THIS Year WE HAVE BraNCHED OUT BY “Thank you for your tree and this EXTENDING THE reaCH OF OUR prOGraMS program – it is a needed program.” INTO NEW COMMUNITIES IN CreaTIVE Lorraine, Markham, spring 2009 WAYS. September 2009 saw LEAF launch an exciting pilot project in Kitchener, Cambridge, “The staff was very knowledgeable Waterloo and Guelph. The Cool Communities and friendly. This is an excellent pro- Residential Shade Tree Planting Program, gram. Having the tree delivered and which built on the principles of the Backyard planted and at an affordable price… Tree Planting Program, allowed homeowners with the expertise … I would not use to receive a rebate on native trees and shrubs any other service and would highly when purchased through select nurseries. recommend this to anyone. Thanks.” Through this program, which ran over two Ian, Toronto, Spring 2009 consecutive weekends, 70 native trees and © Michelle BOURDEAU / LEAF © Andrew CHIU / LEAF shrubs were planted in these new communities. We look forward to the second run of the “The Tree Tenders course aroused project in spring of 2010. my curiosity about trees and plants in general. I can no longer just walk OUR EDUCATIONal BOOTHS, RUN BY A by a tree without really looking at, TeaM OF DEDICATED VOLUNTeerS, VISITED and appreciating, it.” farMer’S MarKETS ACROSS TORONTO FOR Nada Alaica (Tree Tender Grad) THE FIRST TIME.