[email protected] ALPHA SCHOOL of MUSIC KEY
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26 South Camp Road Kingston 4 Tel. 876-948-6173 Email: [email protected] ALPHA SCHOOL OF MUSIC BUSINESS PLAN KEY STAKEHOLDERS: In September 2014, Alpha Boys School transitioned to Alpha Institute with the closure of the residential component and the opening of a trade-training school for about 250 at-risk- youth. Alpha Boys school is a Registered Independent School (JISA) with the Ministry of Education, Youth & Information (MoEYI) and a CTI (Community Training Intervention) Institute with the HEART TRUST/NTA. Alpha Boys School with a new name – Alpha Institute - is educating for the last four years, the remedial level and out-of-school cohort of students from inner city communities of Kingston, St. Andrew and St. Catherine Parishes to successfully graduate with City and Guilds Certification and Trade Skills Training certifications. The Alpha Music programme, as one of the main programmes at Alpha Institute, has helped several young men to find employment with the entertainment, music and tourism industries. A portion of the student subvention (tuition) as a grant is aided by the HEART Trust for trade training programmes. The Ministry of Education also provides a subvention for the academic training. Other partners who are involved in the financial aid of the institute are CHASE Fund, NCB Foundation, etc. As the Parent Company, the Sisters of Mercy of Jamaica, is the main Sponsoring Organization of the Alpha Institute, formerly Alpha Boys School. (please see the School Handbook Attached for more information on Technical Viability) MUSIC PERFORMANCE PROGRAMME 101 Objectives: Establish the Alpha music programme as a performance driven programme focused on developing skills in students capable of performing in small, medium and large scale music bands. Target Beneficiaries: Annually, train about thirty (30) inner city community youth and they are the direct target beneficiaries of the project. The expanded programme is proposed to accept, in addition, general high school students who have specific interest in acquiring ‘music skill/talent. Deliverables: Develop proficiency in performing in small, medium and large groups including but not limited to brass ensembles, recording projects, band performances. Programme Time (Current Programme): Three years (Certification Programme) Expansion of Programme Time: (Proposed Programme) Four Years (Associate Degree Programme) Skills developed: Communication, accompaniment, solo music instrument performance and band performance, teamwork, problem solving, recording and PA sound system set up and control. Staff Requirements: Music Performance requires 2 full time Band Master and Music instructors and 4 part time Music Instructors and Music Tech Professionals. Currently , Mr. Andre Adman is our Music Director, Mr. Clayon Samuels is one of our music instructors, with 5 part time music instructors and music tech professionals, who are involved in the music training programme. Mr. Winston ‘Sparrow’ Martin is our adjunct Alpha music instructor, touring musician, producer and recording artist. (see School Handbook for more details) MUSIC TECHNOLOGY TRAINING & JOB INTERNSHIP WORKSHOPS Objectives: Stand alone and recurring workshops provide Alpha students and the public with the opportunity to make contacts in the industry, showcase their skills and learn new ones in an intensive practical and instructional environment. Target Beneficiaries: Thirty (30) inner city community youth are the direct target beneficiaries of the project. The programme is proposed to accept general high school students who have specific interest in acquiring ‘music skill/talent. Many of those involved in the music performance programme are selected to do various audio, and music technology courses. Deliverables: The Mentoring Workshop will connect Alpha students with professionals in the industry to discuss day to day issues of music careers. Instrument Maintenance and Basic Repair Workshop is a bi-monthly recurring workshop to develop the capacity of first and second year students to care for their instruments. The Music Industry Workshops (January, March, May, September) is designed to connect students and past students with employers representing professional musicians, producers, promoters, label owners, journalists, audio/video technicians and more so that students may learn about job requirements and demonstrate their ability to prospective employers. The Audio Workshop is a requirement for Alpha students to be able to work with audio equipment. The workshop will introduce students to the basic elements of audio playback technology and how different pieces of equipment interact. Skills Developed: Band Performance, event coordination, audio recording, radio advertising, PA system controller, disc-jockeying Time Line: (part of the Certification and Associate Degree Programme) 6 months to a year; the ‘School-to-Work’ Workshop is am experience based internship ALPHA SCHOOL OF MUSIC DETAILED EXPENDITURE BREAKDOWN ALPHA SCHOOL OF MUSIC MUSIC PROGRAMME Course Time 3 years # of students 35 students Instructors Mr. Andre Adman, Mr. Clayon Samuels and 6 other contracted instructors Outcomes: Performing Arts - music, Entertainment, cultural development Skills developed: performance, accompaniment, familiar with recording process Grand Total: Music Programme J$5,764,620.00 MUSIC PERFORMANCE 101 & SCHOOL TO WORK WORKSHOP Project Budget Staff J$3,700,000.00 Class Materials J$133,000.00 Equipment J$141,400.00 Utilities J$768,000.00 Recording Lab J$139,000.00 Job Workshop J$385,800.00 Audio Workshop J$163,500.00 Monthly mentoring workshop J$96,800.00 Admin J$237,120.00 Sub Total J$5,764,620.00 Staff Hrs /day Days / wk Hourly Weekly Wage Monthly 10 Months Instructor 1 3 4 J$2,500.00 J$30,000.00 J$120,000.00 J$1,200,000.00 Instructor 2 3 5 J$2,500.00 J$37,500.00 J$150,000.00 J$1,500,000.00 Tech Instructors 3 2 3 J$2,500.00 J$15,000.00 J$60,000.00 J$600,000.00 Tech Instructors 4 2 2 J$2,500.00 J$10,000.00 J$40,000.00 J$400,000.00 Total Staff J$3,700,000.00 Class Materials Quantity Unit Cost Total Comments Work Books 35 $2,400.00 J$84,000.00 35 students Tests, exams 35 $1,400.00 J$49,000.00 35 students, 3 quizes 1 page each, 2 exames 4 pages each J$133,000.00 Utiliites Unit hr/day Unit Cost Total Comments Electric Studio/hr 8 $200.00 J$384,000.00 40 hours / week x 48 weeks Internet Studio/hr 8 $200.00 J$384,000.00 Ensemble Room 8 $200.00 J$384,000.00 J$768,000.00 Equipment Unit x7 Comment Headphones J$4,200.00 $29,400.00 Shure SRH144 Semi-open Portable Headphones on sweetwater.com Recorder J$16,000.00 $112,000.00 Zoom H1 Handy Recorder on sweetwater.com Total $141,400.00 Contd…on next page Recording Lab Unit Hours Total Comments Performance Instructor J$2,500.00 8 J$40,000.00 4 hours per project x 2 projects Studio time J$2,500.00 10 J$50,000.00 Mixing J$2,500.00 8 J$40,000.00 Mastering J$6,000.00 CDS J$100.00 30 J$3,000.00 Total J$139,000.00 Job Workshop Unit qty Total Comments staff hours 24 $2,500.00 4 J$240,000.00 3 staff X 8 hours (2 contact, 6 prep) cleaning and take down 6 $1,500.00 4 J$36,000.00 food and bev $10,000.00 4 J$40,000.00 utilties $5,000.00 4 J$20,000.00 special guest travel $2,000.00 4 J$8,000.00 Venue J$10,000.00 Admin J$31,800.00 Total J$385,800.00 Audio Workshop Unit Total Staff 48 $2,500.00 J$120,000.00 2 staff, 2 hours contact time, 6 hours prep x 3 days Special guest travel J$5,000.00 Food and bev J$10,000.00 utilities J$5,000.00 Equipment rental/borrowing J$5,000.00 Venue J$5,000.00 Clean up and take down 4 $1,500.00 J$6,000.00 Admin J$7,500.00 Total J$163,500.00 Monthly Mentoring Workshop Description Cost Comments Stipend Mentor Transport J$55,000.00 5 mentors x 1000 per visit x 11 visits Snacks J$33,000.00 10 students + 5 mentors x 200 per snack Admin J$8,800.00 Orientation J$0.00 Total J$96,800.00 Mentors Current teachers Includes ensuring students prepared to apply for jobs, practice good presentation, help to develop a complete presentation introduce students to potential employers develop job opportunities share contacts host workshops SUSTAINABILITY PLAN INCOME STRATEGY: The sustainability plan represents an evolution of current and proposed activities as well as partnerships that would be unlocked by the Alpha School of Music. The construction (expansion) of the Ensemble Room, Group and Individual Instruction Rooms and Music Works! Experience Exihit Hall are implemented in order to generate income. Some of the specifics are ● Tuition students will be accepted in 2019: opening the school to tuition students (in addition to at-risk-youth target group) that will underwrite operations and administration ● Tourism and visitor experiences: the construction of the Group Instruction Room and Music Works! Experience will allow Alpha to build on similar but smaller scale experiences already in place. Small and medium size tourism operators in Kingston have been bringing visitors to Alpha for years and the Jamaica Tourist Board and Jamaica’s largest tour and transfer operators have expressed strong interest in engaging Alpha in cultural and visitor experiences with better facilities in place. ● Rental: The Group Instruction Room is an ideal space for band rehearsal and Alpha will rent the room to outside groups. ● Workshops and seminars: As a leader in music education, the Group Instruction Room will be a critical space for hosting special local and international guests educators and performers.