Discover Our Town's Potential

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Northampton Town Investment Plan

Discover our town’s potential Northampton 2 Town Investment Plan Northampton 1 Town Investment Plan

Contents

Foreword 2 Statement from Leaders of the West Northamptonshire Councils 3

Executive Summary 5 Investment Programme 10

Context and Analysis 13 Introducing Northampton 14 Issues and Opportunities for Northampton 17

Strategy 29 Our Shared Vision for Northampton 30 Investment Proposals 34 Prioritisation Process 46 A Foundation to Build on for the Future 48 Investment Rationale 51 Alignment to Wider Activity 54 Spatial Strategy 57 Role of the Community and Stakeholder Consultation 60 Partner Commitments 64

Engagement and Delivery 59 Role of the Community and Stakeholder Consultation 60 Partner Commitments 64 Project Overview and Delivery Plan 66 Programme Delivery 91

Appendices (Please see attached documents)

Appendix 1: Letters of Support Appendix 2: Proforma Section 2 Project Summaries Appendix 3: COVID 19 Impact Report Appendix 4: Evidence of Need Report Appendix 5: Stakeholder Engagement Plan Northampton 2 Town Investment Plan Northampton 3 Town Investment Plan

Foreword Statement from Leaders of the West Northamptonshire Councils

The Northampton Forward Board are delighted Our Town Investment Plan will accelerate the As leaders of the four councils coming together Our support for these proposals and plans will assist to submit our Town Investment Plan. The plan delivery our 2030 Vision to ensure Northampton to form the new West Northamptonshire Council in the recovery process, and aid a speedy evolution will rejuvenate the town, strengthen its position meets its full potential as a thriving, innovative area, we are all fully behind the vision set out to a town that addresses and meets changed, modern as a thriving centre for our residents, visitors, and and attractive business destination at the centre in the Northampton Town Investment Plan. needs, providing future economic opportunities businesses, to crucially serve Northamptonshire as of the Oxford Cambridge Arc. We firmly believe through the delivery of modern workspaces, and an integral hub of the wider Oxford-Cambridge Arc. that our plan provides the value proposition As the largest economic centre within the county transforming public areas to those which residents that will transform the town and deliver of Northamptonshire, Northampton plays an can be proud of. Our Board is made up of local businesses, education a roadmap for future investment and growth. important strategic role in the wider Oxford- providers, community groups and local government, Cambridge Arc area. All of the projects included within the Northampton which has carefully guided the development of our As a board, we are very proud to have collectively Town Investment Plan are vital pieces of the jigsaw Town Investment Plan. Working with businesses delivered this exciting Town Investment plan, which Amongst our ambitions for the new West of activity needed to revitalise the town, and to and the local community, we have identified a is ambitious and bold. With the necessary support Northamptonshire council, is the importance ensure that it not only recovers, but thrives. programme of transformational investment that from government, we believe that we will be able that we feel must be placed on Regeneration builds on the successes of our recent town projects to deliver our core objectives for the town and and Place-making, and so our pursuing the and complements our wider priorities in the key secure a brilliant future for Northampton. developments set out within the following plan development area of West Northamptonshire will help us ensure that Northampton realises and the Arc. The Northampton Forward Board its full potential to the benefit of the wider area. Cllr Ian McCord Cllr Jonathan Nunn 2020 has been a year of considerable challenge Like many large town and city centres across Leader South Leader Northampton Borough and the social and economic landscape remains the country, Northampton has seen the impact Northamptonshire Council, Council, Deputy Leader West Leader West Northants Northants Shadow Authority uncertain. Northampton faces specific challenges of shifting consumer behaviour which has been Shadow Authority relating to the vibrancy of our town centre, Cllr Jonathan Nunn, Chair Martin Mason, Vice Chair enormously accelerated by Covid-19, but these inequality within our communities, and the need Northampton Borough Council Trickers plans embrace the town’s heritage, including to significantly improve the conditions for all historic buildings and cultural assets, as key our businesses – both large and small. There is a parts of its offer, making it fit for the next Business skills gap currently restraining growth and phase of its life. Andrew Lewer, MBE MP Tim Hadland Cllr Richard Auger Cllr Matthew Golby an urgent need to attract further entrepreneurship Member of Parliament for Northampton Borough Council into our town to make it an attractive place to live, Leader Daventry District Leader of Northamptonshire Northampton South Council, Executive Member County Council, Executive work and invest. West Northants Shadow Member West Northants Authority Shadow Authority However, there are many opportunities for growth Brendan Bruder Hilary Chipping in Northampton. The historically important town Northampton Business South East Midlands Local benefits from excellent connections to the whole Improvement District Enterprise Partnership of the country, has a rich history of enterprise that is maintained to this day, and is home to a number of major employers. The town has a proud and prestigious history in the manufacture of footwear Mick Stamper Matt Golby and is home to several world renowned modern Northamptonshire Police Northamptonshire shoe brands. County Council

From Market Square to the Cultural Quarter, our town is also home to unique cultural and heritage Jo Gordon Jane Bunce assets that we believe can help to re-establish it as Royal and Derngate University of Northampton a major destination. The town has proven its ability to deliver with major complimentary investments already taking place including the Northampton Museum and Art Gallery, The Vulcan Works, James Roberts Laura Graham Grosvenor Shopping LiftNN and Northampton Station projects. Centre Northampton 4 Town Investment Plan Northampton Executive 1 Summary

4 Northampton 6 Town Investment Plan Northampton 7 Town Investment Plan Cross Cutting Principles of Investment

Executive Summary 1. 2. A vibrant heart Building on our outstanding to the town centre cultural and heritage assets A rejuvenated town centre Celebrating Northampton’s that better serves our heritage and culture to create communities and businesses a town that reflects its proud history and modern aspirations

The Northampton Town Investment Plan (TIP) Our vision is supported by: sets out our ambitious plan to deliver: • Four cross-cutting Investment Principles • 15,600 sqm of new and refurbished commercial to ensure that the TIP investments directly 3. 4. floorspace (including shared workspace) address the needs of our businesses and Inclusive Economic Growth Enhancing the town’s • 24,900 sqm of new public spaces communities and that the future growth Prioritising investment to meet green spaces and adopting • 2,300 sqm of new or expanded cultural of the town will contribute to national the needs of our diverse and low carbon principles and heritage venues, including new space social and economic priorities. multicultural communities Celebrating the town’s natural for skills facilities • Ten Strategic Objectives link the town’s environment and ensuring • Remediation and enabling works for key opportunities and challenges to tangible sustainability and the low sites in the town centre to enable new public measures of success. carbon agenda is central spaces, new mixed-use urban quarters, and to all investment commercial facilities. Northampton’s Town Investment Plan has been designed from the ground-up. Drawing on the Successful delivery of these outputs and the Towns Fund Guidance, our Vision builds on our wider impacts associated with the TIP investments existing priorities. It reflects the latest evidence on will help us achieve our 10-year vision to: the key issues and objectives facing Northampton, TIP Strategic Objectives: including the social and economic implications of Covid-19. Objective. 1 Objective. 2 To drive the regeneration of Northampton’s To instil pride and a strong sense of identity and In developing the Vision and supporting town centre and improve residents and visitors belonging to create a cohesive and welcoming Investment Principles and Strategic Objectives, experience, bolstering daytime activity and community where residents feel connected, we have also consulted local communities and encouraging increased footfall and spend. involved and empowered. stakeholders to ensure that the TIP genuinely

reflects local priorities. Objective. 3 Objective. 4 Transform the heart of the town by investing in To provide a distinctive town centre experience by high-quality and attractive public realm that investing in cultural and leisure uses. reflects the ambition and pride of Northampton.

Objective. 5 Objective. 6 Our 10 Year Vision To re-energise and breathe new life into heritage To invest in flexible commercial space to assets and redundant buildings. encourage businesses back into the town centre Strengthen – Northampton’s position at Build – on our rich heritage and cultural offers and ensure that Northampton is a compelling the centre of the Oxford-Cambridge Arc to rejuvenate the town centre so it once again business environment. by providing modern spaces for creative represents the aspirations of its residents. businesses to capitalise on the town’s Objective. 7 Objective. 8 manufacturing and entrepreneurial passion. To drive resilience and growth by supporting a To adopt an approach which reflects the diverse business base and providing improved aspirations of the community to deliver well- access to skills and quality jobs. designed and functional spaces to help tackle crime, fear of crime and anti-social behaviour. Create – high-quality housing, digital Improve – access to skills and training

infrastructure and open spaces that will while promoting first-rate higher and Objective. 9 Objective. 10 enable our communities to grow and further education opportunities. To address deprivation and inequalities by To ensure the principle of clean growth is at the flourish to meet economic, health and investing in and supporting assets within the heart of everything we do. wellbeing and environmental challenges. town centre to improve the vitality, health and wellbeing of the local community. Developing our Vision

Underpinned by Town Investment Plan Guidance

Community Consultation Investment Themes Grass roots project development Urban Regeneration, Connectivity and Skills / Enterprise Community insight and priorities Recovery from COVID-19

Towns Fund Guidance Green Recovery

Strategic Documents and September 2020 Workshop Consultations #My Town Analysis Planning Consultations Online Public Consultations • Four Workshops covering: • Feedback on the needs and • Northampton Local Plan Part 2 • Feedback on initial project Urban Regeneration, Business, opportunities in the town June 2020 longlist Enterprise and skills, Deprivation • Feedback on initial project ideas • Northampton Town Centre • Feedback sought on the issues and Inequality • 160 responses Masterplan Sept 2019 – based on and opportunities for the town • 150 invited to participate over 600 consultation responses centre • 27 attendees • 1,495 consultation responses Existing Priorities, Evidence and Consultation

Our Shared Vision for Northampton

Cross Cutting Principles of Investment Strategic Objectives TIP Vision and Objectives 8 0 5

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Introducing Northampton Oxford-Cambridge Arc

M6 Leeds With a proud history of manufacturing and craft, Northampton is the county town of focused on leather and shoemaking, Northampton is Northamptonshire, located in the East Midlands. M62 now the largest town in England. With a population Strategically located midway between London Hull of 225,100 (in 2018) it is also the largest area and Birmingham, it has significant potential shortlisted for the Towns Fund. to drive the growth of the wider region. Manchester

Sheffield M6 M1 Transport Links Oxford-Cambridge Arc Northampton benefits from exceptional transport connectivity: Northampton is situated centrally in the globally significant The M1 connects Northampton with London and the North. The Oxford-Cambridge Arc, a strategic focus of investment for both West Coast Main Line (WCML) provides direct rail services to government and the private sector. In partnership with national London Euston, Birmingham and Crewe and HS2 will provide government, the Arc can double its economic output by 2050 EMA Nottingham an opportunity to improve WCML services to Northampton. to over £200bn. This Town Investment Plan will ensure that Northampton is located 34 miles from Luton airport and 39 miles Northampton can maximise its potential contribution to the Arc. from Birmingham International airport. M6 Norwich BHX The Town is home to exceptional anchor institutions Employers Birmingham A14 Peterborough The University of Northampton and St Andrew’s Hospital are Northampton is home to the headquarters of a range major employers and anchor institutions. The University’s new of large employers such as Barclaycard, Carlsberg, £330 million Waterside Campus provides a new engineering Avon, Cosworth, Travis Perkins, and several members building, creative hub and student accommodation in the of the Midlands Aerospace Alliance. M1 centre of Northampton. Northampton College is one of the largest Further Education (FE) colleges in the South Midlands, with two campuses in the town. Moulton FE College is also Northampton Cambridge located to the north of Northampton. M11 High Performance Engineering and Advanced Manufacturing Northampton Waterside Enterprise Zone Northampton is recognised by the South East Midlands Local Many of our larger employers are located at the 120-hectare Milton Keynes

Enterprise Partnership (SEMLEP) as one of the key economic Northampton Waterside Enterprise Zone. The potential to retain A1 (M) contributors to the region, pursuing high-growth strategies in and reinvest business rates associated with the Enterprise Zone LTN STN the automotive sector, high-performance engineering, logistics over the next 18 years provides a significant opportunity to M40 and advanced manufacturing. support further expansion to meet the needs of Northampton’s M5 Oxford current and future businesses. M1

M4 Enterprise Parks Natural Environment Bristol There are prospering industrial and enterprise parks The town is situated on the River Nene and surrounded by the London Reading LHR surrounding the town, including the Brackmills and Moulton Park Northampton countryside. Northampton has a network of

industrial estates. These attract employment across a variety prestigious and award winning parks including Abington Park, M23 M3 of sectors, including construction, logistics, wholesale and Beckets Park, Hunsbury Hill, the Racecourse, Upton Country professional services. Park and the Wetland Special Protection Area, all within walking distance of the town centre.

Heritage and Cultural Assets Food and Drink Southampton Northampton is a market town established in the Middle Ages Food and drink sellers, independent retail and innovative social with the construction of Northampton Castle. The town’s Market enterprise are the foundation of the Town Centre economy with Square is one of Britain’s largest and most historic, dating a focus on the Grosvenor Centre, St Giles’ Street, Wellingborough back to 1235, and the area is surrounded by architecturally Road and the area surrounding the Market Square. significant buildings linked to past industry. Historically, Brighton Northampton has been as a major centre of shoemaking and leather manufacturing. Since WW1 this has dramatically shifted, although the town still boasts a large cluster of the finest shoe manufacturers in the world. Northampton 16 Town Investment Plan Northampton 17 Town Investment Plan

Northampton’s Evolution Issues and Opportunities 1. 3. 5. for Northampton

A potted history Industrialisation Designation as a New Town Alongside the town’s considerable strengths, there The Town Investment Plan has been prepared in the of manufacturing drives expansion and arrival of the M1 are a number of challenges constraining growth context of the global pandemic. This has accelerated By the end of the 18th By 1900, industry grew These events were and limiting the town’s contribution to the wider trends in our town centres and high streets across century, Northampton had rapidly, and the emergence fundamental to the region. Addressing these will provide considerable the country, however there is evidence to suggest become a major centre of factories spilt outside evolution of Northampton opportunities for Northampton and the key issues that Northampton has been one of the hardest hit of footwear and leather the original town walls as a town. are considered in turn1. parts of the county. In addition to the closure of manufacturing. It has been increasing Northampton’s further high profile retailers, Northampton has seen reported that by the early footprint. This physical some of the highest increases in unemployment and 1800’s a third of all the growth coincided with the proportion of the workforce furloughed. These town’s male workers were a large population issues are considered in greater detail below. They shoemakers. increase and the delivery reinforce the need to redefine the role of our town of council housing that centre and create the high quality employment was built largely to the 1. Evidence of the key challenges and opportunities is opportunities more resilient to external shocks east, north and south of primarily taken from: Northampton Evidence of Need and support long-term sustainable growth of Report (Hatch, August 2020) and Impact of Covid-19 the town. This includes on Northampton (Hatch, November 2020). Both are Northampton. Abington, Far Cotton, provided as appendices to this report. Kingsley, Kingsthorpe and 2. Dallington – areas which 6. were incorporated within the borough’s boundaries in 1901.

Connectivity 4. Business Innovation spurring trade Today Northampton The River Nene was is home to high-value navigable from King’s Lynn businesses operating in to Northampton in 1762 advanced manufacturing through the investment and high-performance of Nene Navigation engineering. SEMLEP identify Company, allowing cheap Northampton as a cluster transportation of coal and Decline in the shoe industry of businesses and assets other goods to the town. In the 1920s and associated with ‘future of However, by 1815, the Grand 30s Northampton’s mobility’ and ‘clean growth Union Canal reached the specialisation in industries’, within a wider town, joining the River Nene, shoe manufacturing is network spanning the giving the town a direct link threatened as the global Oxford-Cambridge Arc. to the Midlands coalfields, industry falls into decline Birmingham, Manchester after WW1. and London. Northampton 18 Town Investment Plan Northampton 19 Town Investment Plan

Issues and Opportunities for Northampton Northampton’s town centre is failing to meet the needs of our residents and Challenge 1: Creating a Vibrant “Showcase Northampton’s culture and Welcoming Town Centre Northampton town centre is in decline. It is and heritage to attract people to businesses and is a major failing to meet the needs of residents and businesses come to the town. Looking to nearby and is not keeping pace with other regional town towns and cities like Stratford, Warwick, barrier to the sustainable centres and retail destinations, including Milton Leicester and Oxford – move away Keynes and Rushden Lakes. Vacancy rates in the primary shopping area are 15%, and the town from mainstream shops and parks to has seen a year-on-year decline in footfall of 14%. places people want to visit for culture, growth of the town The loss of major national retailers has left large leisure and novelty. Northampton has vacant premises that have no viable alternative a lot to offer – shoe history, heritage uses creating large disjointed and inactive areas. sites and country homes, all currently The importance of high quality amenities to high- in my opinion, poorly showcased. % Change in claimant count Northampton town centre and its surrounding value employers, particularly professional services It would be wonderful to see January – September 2020 areas are not effectively serving the town. firms, is well established. The weakness of the Northampton vibrant with people Retail and visitor trade is being lost to other town centre is a major barrier to Northampton 200 enjoying the town and put it on the areas and the town is not currently providing re-establishing itself as a regionally significant the range of amenities attractive to business. business hub within the Oxford-Cambridge Arc. tourist map. Money will naturally We will build on the investments completed to 2 follow for improvements elsewhere.” % date to create a town that meets the needs of The decline of the town centre is also one of the 100 160 our residents and businesses. Key intervention primary concerns of our residents, evidenced % % 119 127 areas will include: through our community consultation. A high According to the Office for National Statistics in proportion of respondents within 20 minutes-walk May 2020 Northampton was ranked 3rd highest of the town visited the town less than once a month nationally for total received government support 0 • Enabling the redevelopment and (34%) and many described the town centre as (Job retention scheme, self-employment scheme reactivation of key sites that remain Northampton East Midlands England ‘scruffy’ with vacant units, and high levels of crime and claimant count). On claimant count alone vacant and have no alternative viable and homelessness. The lack of a quality retail offer Northampton had the second largest increase in use. These will become vibrant new and town centre attractions, plus competition claimant count between March and April 2020, commercial and residential hubs that from other areas are the key reasons why residents according to Office of National Statistics. Claimant Count per 1,000 working age support the heart of the town centre. are not making better use of their town. residents, January 2020 and September 2020 Between January and September Northampton • Enhancing the town’s cultural offer However, residents recognised the potential for experienced a 160% increase in claimant count, January through targeted investments in the September Northampton to re-establish itself by building on compared to 119% in the East Midlands and 127% cultural quarter. Supporting the growth across England. By August 2020, 63% of eligible its rich history, beautiful architecture and artisan of our important community and cultural businesses have taken up the self-employment culture. Northampton can be a real destination 80 assets to encourage residents and visitors support scheme, compared to 59% in East within the region, building on a good night-time back into the town economy offer and creating events spaces within Midlands and 60% across the UK. 60 the public realm. Residents feel Northampton can 73 • Significantly enhancing the town’s However, there are also a number of recent trends 66 become a modern thriving market town. public realm to improve accessibility, that may present opportunities for longer-term 40 57 investment in the town including: connectivity and create new public Covid-19 has accelerated many of the spaces. long-term negative trends affecting high streets • A shift to local spend - greater local spend from 20 across the UK, including Northampton. The need 28 26 29 to strengthen and diversify the town centre is people within the town and suburban areas more important than ever. • A reduction in out-commuting, creating 0 the potential to retain skills in the local labour market and generate new uses Northampton East Midlands England 2. Northampton #MyTowns Portal in the town centre. Northampton 20 Town Investment Plan Northampton 21 Town Investment Plan

Challenge 2: Providing the Conditions 5-Year Survival Rate (%) for Business to Flourish 50 A critical mass of business starts Last year there were 1,800 new businesses formed 45 in Northampton3. This is a significant opportunity, Northampton with start-ups generating employment opportunities 40 in the town and contributing to economic dynamism % currently performs through innovation and competition. 42 35 Exceptional start up performance 36% exceptionally well in terms As shown in the graph below, Northampton excels 30 in generating start-up businesses, compared to the wider Oxford to Cambridge Arc. of business start-ups, but 25 Business Start Ups, as a Active Businesses (%) 20

struggles to scale up firms 20 and secure business 15 10 survival 15 17% 5

% % 10 13 13 0

Northampton England

5 Under-representation of high growth companies Northampton is home to many innovative and The TIP will support inclusive economic successful businesses. However, in 2020 there growth through investment in the Cultural were no formally designated scale-up (high 0 Quarter – expanding the provision of growth) companies located in Northampton4. accessible workspace and skills support Northampton O2C Corridor England These rapidly growing firms, in terms of jobs and 1,800 for new cultural businesses – and creating turnover, accelerate local economic growth and are new modern and flexible workspace at New businesses started in Northampton is struggling to nurture estimated to account for 20% of national economic Waterloo House and within the Waterside 5 Northampton in 2019. this start up activity growth . There are a range of factors that create Enterprise Zone. We will also work closely However, as indicated by the 5-year survival rate, the conditions to attract and nurture scale-up with partners, including SEMLEP’s Growth the start-up rate is not translating into long-term businesses including: Hub to ensure that businesses receive the survival. This represents a significant loss of necessary ongoing support for growth. entrepreneurial and economic capacity for the town. • High quality amenity offer • The provision of high-quality workspace Recent and ongoing investments at the • Excellent transport and digital connectivity University and Further Education colleges • Access to skills will help bolster the entrepreneurial • Access to finance potential of Northampton and improve New mixed-use communities, enabled the work readiness of our residents. Recent by TIP investment, will provide co-working There is a clear alignment between the requirements investments such as the Vulcan Works space accessible to entrepreneurs and of scale-up businesses and the priorities of our TIP. SME HUB will help to nurture creative new businesses, as well as those adapting businesses through affordable and to post-Covid-19 working practices. flexible workspace and create hubs Investment in skills development and where entrepreneurs can share ideas, social enterprise will also ensure that our 3. ONS, Business Demography, 2019 identify mutually beneficial opportunities, entrepreneurs are better equipped to 4. Scale Up Institute, 2020 and collaborate. build successful and thriving enterprises. 5. Octopus Investments (2015). “High Growth Small Business Report 2015. How Britain’s Fastest Growing Smaller Companies Can be a Force for Regional Revival.” http://www.scaleupinstitute.org.uk/ wp-content/uploads/2016/05/HGSB-report-2015.pdf Northampton 22 Town Investment Plan Northampton 23 Town Investment Plan

Challenge 3: Securing High Quality Workspaces This translates into trailing office rental values Suitable for post Covid-19 Employment Office rental values in Northampton are significantly lower than the national average – only £11 per Low levels of high-grade office stock square foot in 2019 compared to the national As illustrated in the graphs below, Northampton is average of £27. characterised by an aging and poorly provisioned office stock, with only 3% categorised as high-quality Despite low values office vacancy (A-B) – half the national rate of 6%. This is also remains stubbornly high true for town centre accommodation, where Centre Whilst vacancies have declined over the past decade, for Cities categorises 11% of office stock as high office vacancy rates in the town centre remain 20% quality, compared to 25% nationally. higher than the national average (at 5.6% compared to 4.6% across England), suggesting that the available floorspace is not meeting the demands of modern employers. A lack of high-quality C Grade Stock (%) Vicious Cycle preventing Regeneration 100 The lower quality stock leads to lower rents, office stock and town centre in turn discouraging speculative development 80 % 97 94% by the private sector and limiting investment in office accommodation. However, there is evidence vibrancy means rental 60 of latent demand for space – research by Lambert Smith Hampton finds that letting transactions 40 in Northampton have plateaued in recent years values remain low primarily because of the lack of Grade A office 20 space, not due to a lack of interest from businesses. The inability to coordinate high quality investment 0 in office accommodation in the town underpins Northampton England one of the primary market failures constraining economic growth of the town.

A-B Grade Stock (%) Future of Office Employment The legacy of Covid-19 is not certain, but it is clear 10 that there will be a permanent impact on ways 8 of working. Northampton provides an affordable 6 location well connected to London and Birmingham. 4 A transition to a hub and spoke model of office % 2 6 accommodation will increase demand, if met % by high quality and flexible accommodation that 0 3 can meet a range of modern business needs. Existing investments within the Waterside Investment in Northampton’s public Northampton England Enterprise Zone are improving the overall realm will improve perceptions of the Amenity Offer quality of commercial accommodation town as a place to invest and work. Poor range of employment spaces In addition to the quality and availability of office available in Northampton. The TIP will help Enabling of new mixed-use developments Office accommodation accounts for approximately space, the strongest performing firms will locate accelerate this delivery by supporting the within the town centre will strengthen the a quarter of all employment floorspace in the town. in places that are accessible and attractive to development of Four Waterside. urban core – improving its attractiveness This shortfall, when compared to nearby towns such their workforce. This is particularly important for for businesses and their employees. The as Milton Keynes, will reduce the town’s perception professional services, with employers prioritising resulting developments will incorporate as an employment destination and will limit the places that provide high quality amenities. While their own commercial spaces and town’s flexibility and resilience as office-based Northampton benefits from strong connectivity, provide affordable accommodation Building on existing investment in the employment adapts to the legacy of Covid-19. the current amenity offer – particularly within the for Northampton’s future workforce. town centre – will further disincentivise investment Cultural Quarter, we will also improve and reduce the town’s competitiveness over time. the availability of high quality and affordable accommodation available to sole-traders, micro and small businesses. Waterloo House will provide much needed commercial space in the town centre. Northampton 24 Town Investment Plan Northampton 25 Town Investment Plan

Challenge 4: Supporting Our Growth Housing need is a challenge that is set to increase by Delivering Housing The annual housing requirement is significantly higher than what has been delivered in recent years. Northampton is currently not delivering Key barriers to the delivery of strategic sites have the amount and quality of housing it needs been identified as site readiness and viability. According to the latest Land Supply Assessment for Northampton (2019), the town is not delivering the The Council, in partnership with Daventry and housing it needs to sustain its growing population. South Northamptonshire, has plans for an urban Over the past eight years, the town has delivered extension and is in the process of investing in around 5,700 homes – 2,400 short of what the enabling infrastructure, such as the Northampton town requires. North West Relief Road. However, strategic sites in central Northampton also provide opportunities to Northampton Housing Delivery meet this need and create a diverse array of housing. against Need (2011-2019) The under-supply The importance of housing is clearly recognised by 10 Northampton’s communities and is reflected in the consultation responses that called for investment of housing is contributing in a range of housing types and densities including 8 affordable family accommodation. to local deprivation that is 8,157 6 “All of the above (projects) rely on footfall, so an increased mix stifling the town’s growth 5,728 of quality affordable residential 4 accommodation will make a real aspirations difference. For every £1 spent locally

2 in a small business, 60p stays in the community, so the more we can do to encourage this change, the more 0 small businesses will feel encouraged -2,429 to come back and trade in the town, -2 making Northampton a “market” town to be proud of.” 6

-4 The link between new residential-led developments Housing Need Housing Deficit in the town centre and the economic sustainability Required to meet Delivered of Northampton is also well understood. Enabling Northampton’s Need the development of strategic sites in the town centre will strengthen the retail core, and reinvigorate key locations in the town centre. By re-introducing The departure of large retailers has By ensuring that these developments walking connections and active frontages on major accelerated the decline of the town centre accommodate a mix of uses, they will thoroughfares, it will also help reduced perceived and is contributing to crime, antisocial directly contribute to the community, and actual crime and antisocial behaviour. behaviour, and affects the attractiveness create amenity and improve the of the town as a place to visit and commercial outlook. do business. Enabling investment in Northampton’s strategic sites will support Northampton’s housing need, transform the town centre, support retail, and food and beverage businesses, and encourage further investment in the town.

6. Northampton Borough Council Towns Fund Consultation Research Findings, Turquoise Thinking (October 2020) Northampton 26 Town Investment Plan Northampton 27 Town Investment Plan

Challenge 5: Limited access to housing is a key driver Creating a Town Centre that of local deprivation Benefits all of our Communities Housing and services, alongside crime, is a particular challenge for Northampton, Several neighbourhoods within and close where two-thirds of neighbourhoods are ranked to the town centre have relatively high as being among the most deprived nationally. levels of deprivation 7 There is an There are also other deprived areas notably to There is an opportunity to make the town the north of New Dunston in the west and around centre more inclusive for all communities Riverside in the east. While there are many factors The online consultation held in September 2020 opportunity for the town influencing deprivation, supporting a diverse found that residents wanted the town centre to and growing employment base will help improve be open to everyone. Those that live more than opportunities for all of our residents. 20 minutes away from Northampton town centre centre to improve the lives put a large importance on walking and cycling Unemployment is a key routes, signposting and wayfinding in order challenge across Northampton to boost the number of town centre visitors. of all communities across Despite the high number of jobs and major employers located in Northampton, around 5% There was also an identified need to deliver of the working age population are unemployed. a greater diversity of uses for all residents Northampton This is higher than both the regional average (3.8%) (including the young and elderly), placing and national average (4.0%). Northampton has been importance on the provision of community particularly badly hit by Covid-19, with the claimant centres, activities and community spaces. There count increasing by 160% between January and is an opportunity to champion these uses in the September 2020, compared to 127% nationally. delivery of new residential neighbourhoods and ensure developments are connected to the wider Northampton has also seen a higher proportion urban fabric through sustainable travel methods. of its workforce furloughed compared to other areas Number and Percentage of Neighbourhoods (258 employees per 1,000 working age residents in top 20% most deprived nationally “The town needs to be a place for in August, compared to 230 across England). 7. Classified as being in the top 10% most deprived nationally, everyone, including the young based on the ONS Index of Multiple Deprivation, 2019 8. Source: ONS, 2019. Reproduced by Hatch. The shading covers and elderly. There therefore needs Northampton Areas of Significant Deprivation all buildings within each Lower Super Output Area – including 8 Housing and Services (87/133) to be provision for both in the (Top 30% Nationally). non-residential buildings. 65% form of youth centres / activities / community spaces” Crime (86/133) 65%

In developing our Transport Strategy for Northampton we will complement the TIP and Education and Skills (15/133) 11% wider investments and improve connectivity and accessibility across the town. The TIP will also make a direct contribution to these challenges through the public realm Health (11/133) 8% investments which will improve accessibility and connectivity across the town centre and surrounding areas. Investment in co- Income (9/133) 7% working and flexible workspaces, as well as commercial space more generally, will expand the opportunities available to our residents. We will directly support community Living Environment (6/133) 5% inclusion and engagement through investment in community facilities in the town and the development of a Skills and Social Enterprise Development Fund, which will Employment (7/133) 5% expand the reach of the TIP investments. Northampton 28 Town Investment Plan Northampton Strategy 3 Northampton 30 Town Investment Plan Northampton 31 Town Investment Plan Cross Cutting Principles of Investment

Our Shared Vision 1. 2. A vibrant heart Building on our outstanding for Northampton to the town centre cultural and heritage assets A rejuvenated town centre Celebrating Northampton’s that better serves our heritage and culture to create communities and businesses a town that reflects its proud history and modern aspirations

The Northampton Investment Plan responds Our Vision sets out how successful Town’s Fund to the challenges facing Northampton and sets investment in Northampton has the potential to out how we will position the town as a cultural, unlock and complement our wider priorities and community and economic centre serving the aspirations for the town. It is underpinned by: 3. 4. wider region over the next ten years. It is Inclusive Economic Growth Enhancing the town’s guided by our Vision as shown below. • Four cross-cutting Investment Principles Prioritising investment to meet green spaces and adopting which will guide the TIP investments – the needs of our diverse and low carbon principles The TIP builds on the priorities established by ensuring that they directly address the multicultural communities Celebrating the town’s natural the Town Centre Masterplan and the extensive needs of our businesses and communities, environment and ensuring stakeholder consultation and engagement that has and that future growth will align to national sustainability and the low taken place over the past two years. In developing social and economic priorities. carbon agenda is central our shared vision we sought feedback from the to all investment community, business, stakeholder groups and • Ten Strategic Objectives, which link the the Northampton Forward Board. town’s opportunities and challenges to tangible measures of success.

The 10 Strategic Objectives each contribute to at TIP Strategic Objectives: least one of the Principles of Investment. By making a balanced contribution to these principles, the Objective. 1 Objective. 2 TIP will support our overarching priorities and To drive the regeneration of Northampton’s To instil pride and a strong sense of identity and the deliver our Shared Vision for Northampton. town centre and improve residents and visitors belonging to create a cohesive and welcoming experience, bolstering daytime activity and community where residents feel connected, encouraging increased footfall and spend. involved and empowered.

Objective. 3 Objective. 4 Transform the heart of the town by investing in To provide a distinctive town centre experience by high-quality and attractive public realm that investing in cultural and leisure uses. reflects the ambition and pride of Northampton.

Vibrant Heart to Building our Outstanding Inclusive Enhancing the Towns the Town Centre Cultural and Heritage Economic Growth Green Space and Adopting Assets Low Carbon Principles

1. Town Centre Regen

2. Community

3. Public Realm

4. Cultural and Leisure

5. Heritage Assets and Redundant Buildings

6. Flexible Commercial Workspace Strategic Objectives

7. Diverse Business Base

8. Well Designed Spaces Addressing Crime and Anti-Social Behaviour

9. Deprivation and Inequality

10. Clean Growth Northampton 34 Town Investment Plan Northampton 35 Town Investment Plan

Investment Proposals

We are seeking £37.2 million from the Towns Fund, Two of the projects (Market Square and Waterloo which will unlock £170 million in match funding House, with a combined value of £12.2 million) and dependent private sector investment to support were included in Northampton’s submission to the Contribution of the TIP to the delivery of: Future High Street Fund. They are also included in our TIP as they are considered essential to achieving Our Strategic Objectives • 15,600 sqm of new and refurbished commercial our vision for the town and score highly against our floorspace (including shared workspace) strategic objectives. However, if the full amount of • 24,900 sqm of new public spaces FHSF sought is awarded to Northampton our total • 2,300 sqm of new or expanded cultural investment ask from the Towns Fund would reduce and leisure venues, including new space to £24.9 million. for skills facilities Projects Objectives • Remediation and enabling works for key sites in the town centre to create new public 1 2 3 4 5 6 7 8 9 10 spaces, new mixed-use urban quarters, and commercial facilities. Town Centre Public Realm

The following 12 projects have been prioritised for 41-45 Abington Street the Town Investment Plan and together provide a 35-39 Abington Street comprehensive package of investment that will: Marefair Heritage Gateway • Deliver our Vision and Strategic Objectives • Align to the priorities of the Towns Fund – Four Waterside including a contribution to Urban Regeneration, Skills and Enterprise 24 Guildhall Road Arts Centre Infrastructure, and Connectivity • Complement our wider investment Extension of 78 Derngate – prioritises and support the transformation The Charles Rennie Mackintosh Museum of Northampton Emporium Way Further information on each project, including strategic alignment and delivery programme St Peter’s and the Old Black Lion is provided in Part 3 of this TIP. Skills and Social Enterprise Development Fund

Market Square

Waterloo House

Objectives Key Achieving 1. Town centre Regen 7. Diverse Business Base Contributing 2. Community 8. Well designed Spaces 3. Public Realm Addressing Crime and 4. Culture and Leisure Anti-Social Behaviour 5. Heritage Assets and 9. Deprivation and Inequality Redundant Buildings 10. Clean Growth 6. Flexible Commercial Workspace Northampton 36 Town Investment Plan Northampton 37 Town Investment Plan

Marefair Heritage Gateway Transforming the gateway from the train station to Northampton Town Centre, we will provide a new heritage park that will address negative perceptions of the town and provide new amenity space. The investment will help to unlock a new mixed-use development providing co-working and leisure spaces and family homes to reflect the needs of local residents.

Four Waterside Providing 60,000 sqft of grade A office 2 3 space, a new hotel and 90 homes at a gateway site close to the train station. Meeting the demands of modern businesses, the accommodation will include flexible co-working space for local SMEs and start-ups.

St Peter’s and the Old Black Lion Providing a new community hub in a Grade II listed building, it will provide a venue for volunteering, community engagement, and skills and training activities in an area of Northampton with high deprivation. Commercial income from a food venue will ensure the wider site, including the Grade I listed St Peter’s Church will be sustainable into the future. Northampton 38 Town Investment Plan Northampton 39 Town Investment Plan

Town Centre Public Realm Providing improved public realm on Abington Street, The Drapery, Fish Street and St Giles’ Street: A major priority from the public consultation, this investment will significantly enhance the public spaces, complementing the investment proposals at Market Square. Improving pedestrian access and providing new seating, signage and tree planting. It will drive footfall and help address concerns around crime and safety.

41-45 Abington Street 6 Enabling the redevelopment of the former M&S building – a high profile, site in the town centre which has 5 remained vacant since 2018 to the detriment of the town. TIP investment will unlock a mixed-use development which will support the ongoing regeneration of the town.

35-39 Abington Street Complementing investment at 41-45 Abington Street, TIP investment will enable the redevelopment of a large vacant site formerly home to BHS. The project will support the regeneration of the town and provide an important pedestrian link to the future Greyfriars strategic development site. Northampton 40 Town Investment Plan Northampton 41 Town Investment Plan

24 Guildhall Road Arts Centre Building on a GBF funded investment to relocate NN Contemporary Arts in the Cultural Quarter. This investment will support the redevelopment of the upper floors into a flexible space for skills development and education in the creative sectors. 9

Extension of 78 Derngate – The Charles Rennie Mackintosh Museum This project will enable an extension of the Rennie Mackintosh Museum and the create a new functional garden for the museum on disused land. It will provide an improved visitor experience and build on a brand that is well known and an iconic visitor attraction. 7

Emporium Way Creating a new pedestrian thoroughfare between Market Square and the future Greyfriars development, supporting enhanced town centre footfall. The project will also provide stalls for a Makers Market, complementing other cultural and creative investments in the town.

8 Northampton 42 Town Investment Plan Northampton 43 Town Investment Plan

Skills and Social Enterprise Development Fund A grant fund to ensure that the wider TIP investment package is inclusive of Northampton’s diverse communities and provides much needed support for the town’s small start-up and growing social enterprises.

11 11

Market Square 12 Given its historic role and central location, investment in the Market Square is considered to be an essential catalyst to the wider regeneration of the town. The Towns Fund will provide significantly enhanced public realm and existing stalls will be transformed to provide a smaller, more attractive platform for independent traders – freeing up space for functions, events and activities, re-establishing its role as the heart of the town centre.

Waterloo House Redevelopment of an underutilised building in a key location on the Market Square into grade A office space providing co-working and serviced offices in addition to active uses (café/restaurant) on the ground floor. Northampton 44 Town Investment Plan Northampton 45 Town Investment Plan

2 3 9

4 11

12 6

Projects Key

1. Marefair Heritage Gateway 2. Four Waterside 3. St Peter’s and the Old Black Lion 4. Town Centre Public Realm 5. 41-45 Abington Street 6. 35-39 Abington Street 7. 24 Guildhall Road Arts Centre 8. Extension of 78 Derngate – The Charles Rennie Mackintosh Museum 9. Emporium Way 10. Skills and Social Enterprise Development Fund 11. Market Square 8 12. Waterloo House Northampton 46 Town Investment Plan Northampton 47 Town Investment Plan

Prioritisation Process Our Shared Vision for Northampton

Cross Cutting Principles of Strategic Objectives Investment

Our investment programme has been identified The investment longlist was scored against following extensive stakeholder consultation, the Critical Success Factors (CSFs) to identify which has influenced the selection and design of a prioritised programme. This process ensures our proposals – from the initial long list of projects, that the prioritised programme will make a strong to the design of the Vision and Strategic Objectives contribution to our Vision and Strategic Objectives that informed the prioritised programme. and align with national priorities, including the requirements of the Towns Fund. The CSFs have 22 projects that support our TIP Vision and also been designed to ensure that prioritised projects Strategic Objectives were included in the longlist. can be supported by a robust business case. Another 3 projects were considered, but were Longlist of Investments excluded as they were not deliverable within Investments not prioritised for the TIP included timescales required for the Towns Fund. projects relating to further investment on the Enterprise Zone, the redevelopment of strategic investment sites in the town centre, such as Greyfriars, pedestrian improvements, and a new Digital Hub at Northampton Library. These projects will be considered as pipeline projects that may mitigate any unexpected risks to the delivery of the prioritised programme.

• Strength of alignment with Northampton’s Strategic Objectives • Potential for transformative impact on the town • Clear evidence of market failure • Extent to which the project Critical Success Factors regenerates the town centre • Extent to which the project delivers inclusive growth • Robust delivery plan • Funding leverage • Financial sustainability beyond Stronger Towns Fund investment

Prioritised Investment Programme

Vulcan Works concept visual Northampton 48 Town Investment Plan Northampton 49 Town Investment Plan

Short Term (1-3 years) • An array of flexible business accommodation A Foundation to The emergence of a town centre that better across the town will help attract and grow serves Northampton’s businesses and residents a diversified business base. A more resilient business ecosystem will help address local Build on for the Future • Early TIP investments will build on the success challenges with business survival. of newly delivered investments at Vulcan Works and Northampton Museum and Art Gallery. • Investment in social enterprise will further promote the diversity of Northampton’s business • New cultural and community venues will help base and improve links with the town’s most to diversify the town centre and strengthen deprived communities. Our vision for Northampton stretches beyond Getting the right investments in place now links with local communities. • Further strengthening of the town’s cultural offer the five-year term of the Towns Fund. The package and seizing on the opportunities currently • 24 Guildhall Road Arts Centre will provide will help to improve perceptions of the town and of investments set out in this Town Investment available will be critical to the longer-term support for new cultural organisations, draw people into Northampton as a destination. Plan will complement existing investments, help success of Northampton. people and businesses through the provision us to tackle our most immediate challenges, and of workspaces and training facilities. • The complementary roll-out of city fibre and position the town for long-term sustainable growth. Northampton’s Transport Strategy will further The investment programme will unlock and enable • Public realm investments in the Market Square enhance the town as a location for businesses future investment and help to secure Northampton’s and the wider town centre will drive footfall, and visitors. vision as a vibrant county town with a central increase visitor dwell time, and help to promote role in the Oxford-Cambridge Arc. the town centre as a destination that can Long Term (5+ years) compete with other towns in the region. Demonstrating success and providing a platform for future economic growth. • Early stage investment in public realm and new urban quarters will demonstrate the • A new vibrant heart and gateway to the town commitment to Northampton and potential centre will help to enhance perceptions of for transformation. Northampton. A strengthened retail core will support a higher quality retail and leisure Medium Term (3-5 years) offer; and an improved business ecosystem A transformed Northampton focused on revitalised will support business growth and diversification. gateways and a core hub around Market Square. Improved land values and commercial rents will promote further commercial and residential • New mixed-use urban quarters and commercial development. Northampton will be perceived developments in the town centre will promote as a key investment location in the Oxford- a vibrant day and night time economy and Cambridge Arc, attracting inward investment support a strengthened retail core focused and fully contributing more to the region’s on Market Square. productive capacity.

• Emporium Way will provide a major investment • Improved employment opportunities from in town centre public realm. The makers market retail and services to advanced manufacturing will provide a platform to drive new footfall to will create new opportunities for our residents the town centre and support the growth of local and promote inclusive economic growth. creative businesses. • Building on our outstanding cultural and • Four Waterside and complementary investments heritage assets, Northampton will become around the Station Gateway will provide modern a cultural and heritage attraction and a focal and flexible business accommodation, that point in the Oxford-Cambridge arc. respond to the post Covid-19 challenges and are attractive to the Arc’s priority sectors – including • The provision of new green and open spaces professional services, high performance and across the town and through embedding low advanced manufacturing. carbon principles in our TIP developments will demonstrate our commitment to sustainable • Four Waterside and complementary investments economic growth and set the standards for around the Station Gateway will provide modern future delivery. and flexible business accommodation, that respond to the post-Covid-19 challenges and are attractive to the Arc’s priority sectors – including professional services, high performance and advanced manufacturing. Northampton 50 Town Investment Plan Northampton 51 Town Investment Plan

Investment Rationale

Market Failures Public Goods There are a range of market failures constraining Several investments relating to public realm investment in Northampton. Specific assessments and gateways to the town have the qualities are provided in the project level summaries, of public goods and are the types of investment but the primary failures relate to: that local authorities would take responsibility for. In some cases it may be possible to raise Externalities and Coordination Failure funding from developer contributions. However Achievable office rents in Northampton are currently whilst development is not forthcoming this low relative to the surrounding area, given the poor investment will not materialise. fit between available accommodation and modern business needs. This will disadvantage first-movers Theory of Change who cannot recoup the wider spill-over benefits The Northampton TIP Theory of Change sets of early stage investment. out how our proposals to build on the available evidence and deliver tangible and measurable In addition schemes targeting community and outcomes for the benefit of the town. heritage assets will support wider community priorities and add to the cultural offer of the town – benefiting retailers and food & beverage businesses. While the operation of these schemes is financially viable, the high upfront capital cost will limit investment without public support.

Abnormal Costs Northampton is a historic town with many development sites that are difficult to develop and do not currently provide financially viable private investment opportunities. For example, strategic sites in the town centre have remained vacant since the departure of large retailers and have no realistic alternative uses in their current form. Development will require significant remediation work that is not viable - particularly while potential returns on investment remain low. Northampton 52 Town Investment Plan Northampton 53 Town Investment Plan

Theory of Change

Investment Context 1 Inputs 2 Northampton has a significant array of assets relating to connectivity, enterprise, skills, and culture on which future • £37.2 million Towns Fund growth can be built. However, the following issues and • £14 million public sector funding opportunities have been identified as priorities for the • £169.6 million third sector and Northampton TIP to address: private sector match • Delivery support from the Council • Providing the conditions for our businesses to flourish and project stakeholders. • Securing high quality workspaces suitable for post Covid-19 employment • Delivering housing to support our growth • Creating a vibrant and welcoming town centre • Creating a town centre that benefits all of our communities.

Outputs 4 Activities 3 A series of capital investments covering: • New commercial floorspace (including shared workspace) • Public realm, culture and • Enhanced public realm community assets • Remediation of disused sites enabling • Town centre gateways new homes and commercial space • Enabling the redevelopment • Upgraded walking infrastructure of strategic town centre sites • New or upgraded community • Modern business accommodation and cultural facilities • Targeted support for Skills and • Improved skills and learning facilities Social Enterprise • Capacity building with local social enterprises

Impacts 5 Measures of Success (Outcomes) 6

• An enhanced connection between • Improved perceptions of Northampton central Northampton and its residents. by residents, visitors and businesses • A refocused town centre with • Increased business count and improved business survival rates 1. A stronger retail and food and beverage core and • Improved land values 2. New cultural, commercial and residential uses • Increased number of visitors to arts, driving footfall and spend. culture and heritage sites • Increased number of trips to the town centre • A higher value and more diversified employment offer, • Increased number of new learners assisted providing greater opportunities for local residents. • Increased number of enterprises utilising high quality, • Improved skills levels among Northampton’s Residents. affordable and sustainable commercial spaces • A strengthened small business and social enterprise • Increased number of start-ups and/or scale-ups base across the town. utilising business incubation, acceleration and co-working spaces Northampton 54 Town Investment Plan Northampton 55 Town Investment Plan

Wider Investment Activity • Northampton College has received funding Alignment An important consideration for the TIP is the extent from LGF, including £3.2 million for a ‘digital to which the proposals build on our recent and academy’ housed in a purpose-built 1,300 to Wider Activity ongoing investments in the town and complement sqm new block. The new facility will focus activity by the Council and our partners. on developing and delivering key digital skill programmes (levels 1-3 and T-Levels) to provide Town Centre Regeneration a strong pipeline of digitally skilled students able to progress onto Higher Education, • Further development at Northampton Apprenticeships and into work. The College will Station – to expand and relocate parking engage with the Digital Institute of Technology Strategic Alignment • West Northamptonshire Joint Core Strategy provision at the station and create a new at Bletchley Park at Milton Keynes and employer Our Town Investment Plan does not exist in 2014 sets out the long-term vision and gateway into Northampton, to be delivered partners to develop a new digital curriculum. isolation. It aligns with existing strategies which objectives for the whole of the area covered by by Network Rail. will help prioritise and direct wider investment Northamptonshire County Council, Daventry Growth and Connectivity in the town, including: District, Northampton Borough and South • One Angel Square – an exciting new public Northamptonshire Councils. sector headquarters situated in the middle • City Fibre is the process of rolling out a • Northampton Town Centre Masterplan of Northampton town centre. The new, £40 million investment in superfast broadband developed by the Council to build on the • Northampton Transport Strategy – The Council modern building is able to house up to in Northampton which will benefit the town and culture, history and heritage of Northampton are also in the process of developing a Transport 2,000 professional workers and bring all proposed investment sites, as well as enabling and transform the heart of town. This will be Strategy which will identify further investment a minimum of £12 million additional the deployment of 5G across the town. achieved by creating a smaller and stronger priorities in our transport network, building on spend into the town centre economy. retail core complimented by new residential the investments set out in this Investment Plan. • County Council Transport Investments - development serving the needs of The Council are also implementing their Local • Northampton Museum and Art Gallery - a major Northamptonshire County Council is investing the community. Cycling and Walking Action Plan (2020-31). transformation to create a high profile cultural heavily in our transport infrastructure, including attraction for Northamptonshire and the East commitments for the A43 Northampton to • Waterside Enterprise Zone Delivery • The Climate Change Strategy 2020-2023 Midlands. The project has doubled the size Kettering – Phase 3, Northampton East- Strategy – setting out an ambitious plan to that establishes a Framework for tackling of the museum, created four new permanent West Walking and Cycling Corridor, and the regenerate nearly 120 hectares of brownfield the causes and effects of climate change by: galleries, and a 400 sqm temporary exhibitions Greyfriars Bus Punctuality and Traffic Scheme. land along the town’s river front. Since 2011 raising awareness of the issues and impacts of gallery, capable of hosting major national and Enterprise Zone status has helped to transform climate change on Northamptonshire; reducing international touring exhibitions. • The draft Local Cycling and Walking a large area of previously under-developed land emissions of greenhouse gases across the Infrastructure Plan (LCWIP) supports an in Northampton and has, to date, attracted County; and planning for and adapting to the • Northampton Place Marketing Strategy – being ambition for Northampton to become a leading £320million of private sector investment. Key impacts of climate change. developed to increase future inward investment, centre for active travel, which fully embraces investments include construction of the new increase tourism and improve local perception / walking and cycling, underpinning plans for Northampton railway station, the University • The Oxford-Cambridge Arc Prospectus sets civic pride. The strategy will complement the any further expansion of the town. The LCWIP of Northampton Waterside Campus, and the out the vision for the Arc to become a global potential initial investment from the TIP and sets out the cycling and walking improvements proposed investment at Four Waterside. hub for innovation, and home to exemplary accelerate funding for other projects highlighted required and identifies short, medium and models of green development that will inspire in the Masterplan. longer term measures as part of a network • Northampton Local Plan 2011-29 – a second communities around the world. Through approach. The key outputs of LCWIP are: a round of consultation was held in September strong collaboration, the Arc can enhance Skills and Enterprise Infrastructure network plan for walking and cycling which 2020. The plan sets out Northampton’s ambition the lives of its residents, increase the global identifies preferred routes and core walking to deliver 18,870 new homes by 2029. It opportunities for its businesses and improve • University of Northampton – a £330 million zones for further development; a prioritised recognises the need to balance the town’s growth the environment for the prosperity of all. investment in the relocation of the university to programme of infrastructure improvements for requirements against the need to protect and a new campus on the Waterside Enterprise Zone. future investment; and a report which sets out enhance the built and natural environment. the underlying analysis carried out and provides • Vulcan Works – a £14 million investment, a narrative which supports the identified drawing on SEMLEP Local Growth Fund, improvements and network. The TIP proposals ERDF and contributions from NBC was secured for Northampton Town Centre will support to refurbish a Grade II listed Factory and create the proposed improvements in the LCWIP to a new three-storey building comprising 68 promote active travel, connectivity and reduce lettable units. The units will be a mix of office, carbon emissions. studio and managed workshops aimed at start- ups and growing businesses in the creative sector. During its first 10 years of operation, Vulcan Works is expected to support up to 100 businesses, creating around 300 jobs. Northampton 56 Town Investment Plan Northampton 57 Town Investment Plan

Key • The recent £1.392m Active Travel Fund award The Northampton TIP has a range of partners Spatial Strategy Town Centre from the Department of Transport will target that are essential to its successful delivery. Detailed Masterplan Boundary Enterprise Zone Boundary the Billing Road Corridor and provide improved delivery arrangements are provided in Section 2, cycling facilities. The investment demonstrates but key partners include: support for active travel in the Town that will tackle climate change, improve air quality • Northampton Borough Council and wellbeing. • West Northamptonshire Council • Northamptonshire County Council • Upton Country Park is a green infrastructure • Northampton Forward project which compliments the large scale • Northampton Digital growth in southwest Northampton. Phase 1 • University of Northampton of the country park was delivered in 2008 • Northampton Social Enterprise Town and included the Elgar Community Centre. • NN Contemporary The second phase is now complete with some • South East Midlands Local additional works taking place at surrounding Enterprise Partnership entrance points. This includes new footpaths, • Legal and General cycle paths and leisure areas. The scheme has • Northampton Town Centre been largely funded by Section 106 receipts. Business Improvement District • Tricker’s Partner Investment and Support • Northamptonshire Chamber of Commerce The Northampton TIP will build on and complement a range of existing funding programmes, including:

• Northampton Borough Council (NBC) has received £1 million accelerated Towns Fund capital funding for the removal of asbestos and site remediation. This Towns Fund application will build upon this initial investment and allow this project to be brought forward for development.

• The Council and NN Gallery have secured £1.15 million from the Getting Building Fund (GBF), which will fund Phase 1 of refurbishment works to 24 Guildhall Road.

• Enterprise Zone Business Rate Uplift funding will provide match funding for the investment proposals at Four Waterside and ongoing investment for the EZ.

• LGF investment at Vulcan Works Creative HUB is ongoing and scheduled for completion in Spring 2021.

• We are in the process of seeking Future High Street Fund for two of the key investments set out in our Town Investment Plan (Market Square and Waterloo House). If this bid is successful, this will reduce our overall ask from Towns Fund by £12.2 million to £25 million. Northampton 58 Town Investment Plan Northampton Engagement 4 and Delivery Northampton 60 Town Investment Plan Northampton 61 Town Investment Plan

Consultation Workshops The consultations produced a number of Role of the Community and A series of consultation workshops were themes for the Town Investment Plan including completed in October 2020 focusing on Urban re-energising cultural and historic assets, Stakeholder Consultation Regeneration; Deprivation and Inequality; and diversifying the housing offer to match the Business, Enterprise and Skills. Approximately needs of the community, make the town centre 150 stakeholders were approached to take part feel safer and upgrade / improve management in the workshops. Workshops were attended by of key public spaces. key stakeholders in Northampton including local businesses, social enterprises (Northampton Social Stakeholder Engagement Plan Enterprise Town), Community Town Safety Teams, A Stakeholder Engagement Plan has been developed The development of the Town Investment Plan Online Consultations Northampton Digital, Northampton Arts and to accompany the Launch of Northampton’s finalised has been guided by community and stakeholder Online consultations on the potential TIP proposals University of Northampton. Town Investment Plan. This document sets out our consultation throughout its development. were held in September 2020 to determine the commitment to develop ongoing relationships with community’s priorities for investment, gain feedback Engagement with private sector bodies aided key stakeholders to ensure implementation of the The TIP builds on initial consultation work and opinions on a range of proposed investment understanding of growth barriers and helped Town Investment Plan remains responsive to the undertaken to inform the development of the areas and determine the challenges / opportunities to ensure the plan remains responsive in overarching needs of the town. Northampton Town Centre Masterplan which for the town. Approximately 434 individuals replied uncertain times. seeks to address many of the challenges outlined to the questionnaire creating a total of 1,495 pieces in this TIP. The consultation exercise for the of project level feedback. The responses were Engagement with public sector and community masterplan informed the early development evenly split between males and females. 18% of organisations highlighted how social enterprises of the project longlist. respondents were aged under-35 and 15% were can be incorporated into projects. over-65. Since the announcement of the Towns Fund, the following process of engagement and consultation Overall, the majority of responses were positive has been adopted to shape its development. about how beneficial the projects would be to improve the town centre. The main challenges Northampton Forward Board highlighted were a lack of quality goods offered The development of the Northampton Town in the town centre, poor appearance of the town Investment Plan has been overseen by Northampton centre and competition with other areas. The main Forward Board, a public / private partnership opportunities were bringing disused buildings / board established in early 2019. The Board is public space back into use and improving the formed of a wide range of partners including: public realm. The initial survey was followed by more detailed questioning of a web community • Northampton Borough Council across three days. • Northamptonshire County Council • Northants Police This builds on over two years of consultation • Grosvenor Centre completed on the ground and through all media • Northampton Town Centre BID channels. The online consultation completed for • University of Northampton the Town Centre Masterplan in 2019 informed the • Royal and Derngate development of the longlist of projects developed • LiftNN (Community representative) for this TIP. Key local priorities identified at • South East Midlands Local Enterprise that stage include the restoration and upkeep of Partnership (SEMLEP) historic buildings, improving the quality of retail, • Tricker’s the quality of public realm and greenspace in • Northamptonshire Chamber enhancing the town centre, pedestrianisation • Andrew Lewer MP in the town centre, and the potential to accommodate new homes. The Board is responsible for developing the vision and objectives for the Town Investment Plan. It has agreed the Critical Success Factors and prioritised the longlist of projects. Northampton Forward have also overseen the development of the Future High Street Fund Bid and Northampton Town Centre Masterplan, therefore ensuring that all potential development and funding bids are complimentary and coherent. Northampton 62 Town Investment Plan Northampton 63 Town Investment Plan

Timeline of Stakeholder Engagement

1 2 3

Development Establishment Town of Town Deal Stakeholder of Northampton Centre Masterplan Engagement Plan Including Forward Board Consultation Stakeholder Mapping

6 5 4

Phase 2 Engagement: Feedback: Phase 1 Engagement: Themed Stakeholder Initial Objectives and Online Survey and Deeper Workshops and analysis Project Development Stakeholder Engagement of #MyTowns portal

7 8 9 Finalising Drafting and Iterative feedback project shortlisting testing the Town Deal to inform the draft Town and development Strategic Framework with Investment Plan and of project stakeholder the Northampton shortlisting of projects engagement plans and Forward Board implementation

12 11 10 Raise awareness of the final Town Investment Engage stakeholders Secure letters of Plan and undertake tailored in the implementation and support from stakeholder project development delivery of projects organisations engagement to inform Full Business Cases Northampton 64 Town Investment Plan Northampton 65 Town Investment Plan

Match funding from Getting Building Fund Partner Commitments Northampton Borough Council

As identified above, our Town Investment Plan is supported by a broad range of partners, including £3,735,000 £1,150,000 those that will have a formal role in delivering or funding the proposed investments. Further detail on each project is provided in Section 2, but overall, the Town Investment Plan will be supported by a match funding from a variety of sources, set out in the table opposite.

Enterprise Zone National Lottery Business Rate Uplift Heritage Fund

£7,000,000 £1,850,000

Other Public Private Sector and Third Sector Contributions

£254,000 £155,650,000 Northampton 66 Town Investment Plan Northampton 67 Town Investment Plan

Town Centre Public Realm

TIP Funding £4.6 million

Total Funding £4.6 million

Accountable Body NBC/WNC

Delivery September 2023

Rationale Outcomes

• Providing high quality civic space to drive • Improved perceptions by footfall, promote investment and encourage residents, businesses and visitors. diversified activity in the town centre. • Increased number of visitors to arts, • Building on investment in the Market Square cultural and heritage events and venues. and complementing the TIP investments • Increased town centre footfall and spend. on Abington Street. • A priority investment from the public consultation to address concerns over safety, crime and antisocial behaviour.

Strategic Alignment

Investment Principles Objectives

1 2 4 1 2 3 4 5 6 7 8 9 10 Northampton 68 Town Investment Plan Northampton 69 Town Investment Plan

41-45 Abington Street

TIP Funding £5.5 million

Total Funding £39 million

Accountable Body NBC/WNC

Delivery Spring 2025

Rationale Outcomes

• Public investment will enable the • Perceptions of Northampton by redevelopment of a large, long-term residence, businesses and visitors. vacant department store. • Increase land values. • Without investment the strategic site will • Increased number of enterprises remain inactive and vacant, exacerbating utilising affordable and sustainable public concerns of crime and antisocial commercial workspaces. behaviour and reducing the potential • Increased number of start-ups impact of wider TIP investments. using co-working space. • The mixed-use development will regenerate the town centre, create new employment opportunities, diversify town centre activity and help strengthen the retail core – a key principle of the Town Centre Masterplan.

Strategic Alignment

Investment Principles Objectives

1 2 3 4 1 2 3 4 5 6 7 8 9 10 Northampton 70 Town Investment Plan Northampton 71 Town Investment Plan

35-39 Abington Street

TIP Funding £4.2 million

Total Funding £30.1 million

Accountable Body NBC/WNC

Delivery March 2026

Rationale Outcomes

• Public investment will enable the • Perceptions of Northampton by redevelopment of a large, vacant residents, businesses and visitors. department store. • Increased land value. • Without investment the strategic site will • Increased number of enterprises remain inactive and vacant, exacerbating utilising affordable and sustainable public concerns of crime and antisocial commercial workspaces. behaviour, reducing the potential impact • Increased number of start-ups of wider TIP investments. using co-working space. • Mixed-use development will regenerate the town centre, create new employment opportunities, diversify town centre activity and help strengthen the retail core – a key principle of the Town Centre Masterplan

Strategic Alignment

Investment Principles Objectives

1 2 3 4 1 2 3 4 5 6 7 8 9 10 Northampton 72 Town Investment Plan Northampton 73 Town Investment Plan

Marefair Heritage Gateway

TIP Funding £2 million

Total Funding £34.5 million

Accountable Body NBC/WNC

Delivery April 2025

Rationale Outcomes

• Public funding will provide a new • Perceptions of Northampton by park and pedestrian connection at the residents, visitor and businesses. strategic gateway site for Northampton • Increased land values. with significant heritage value. • Increased number of visitors • Investment will improve connections to heritage sites and venues. between town centre, the train station, key employment sites and wider TIP investments – driving footfall to the town and improving the desirability of these locations. • Provision of new open space is a priority from our community engagement. • Enabled development will incorporate greater family homes to reflect community priorities.

Strategic Alignment

Investment Principles Objectives

1 3 4 1 2 3 4 5 6 7 8 9 10 Northampton 74 Town Investment Plan Northampton 75 Town Investment Plan

Four Waterside

TIP Funding £1.5 million

Total Funding £75 million

Accountable Body NBC/WNC

Delivery June 2026

Four Waterside Feasibility Study 3 Rationale Outcomes

• The project meets an identified need • Improved perceptions of for high-quality commercial premises Northampton by businesses. in Northampton. • Improved land values. • Redevelopment of a strategically located • New businesses investing in Northampton. vacant plot on the gateway to the town • Improved business count and survival rates. near the station. • The project will break the cycle of low office rents constraining commercial development and help accelerate wider development on the Enterprise Zone.

Strategic Alignment

Investment Principles Objectives

1 3 1 2 3 4 5 6 7 8 9 10 Northampton 76 Town Investment Plan Northampton 77 Town Investment Plan

24 Guildhall Road Arts Centre

TIP Funding £1.75 million

Total Funding £3.3 million

Accountable Body NBC/WNC in partnership with NN Gallery

Delivery Summer 2023

Rationale Outcomes

• Investment will bring a redundant • Improved perceptions of Northampton heritage building back into use as a new by businesses, residents and visitors. cultural venue and support regeneration • Improved land values. of Northampton Town Centre. • Increased number of visitors to • Affordable workspace and training cultural and heritage venues. facilities will provide much needed • Increased number of new learners assisted. support for small and start-up creative • Increased number of start-ups and/or businesses, addressing an identified need. scale-ups utilising business incubation, • A priority investment from the acceleration and co-working spaces. community consultation, investment • Business count and survival. will facilitate an expanded cultural offer across the town centre.

Strategic Alignment

Investment Principles Objectives

1 2 3 1 2 3 4 5 6 7 8 9 10 DESIGN ACCESS STATEMENT

Northampton 78 Town Investment Plan Northampton 79 Town Investment Plan

Extension of 78 Derngate – The Charles Rennie Mackintosh Museum

TIP Funding £400,000

Total Funding £800,000

Accountable Body 78 Derngate Trust

Delivery Spring 2022

Rationale Outcomes

• Extending a key visitor destination in • Improved perceptions of Northampton the town centre. This will expand the by visitors, residents and businesses. cultural offer in the town – and boosting • Increased number of visitors to cultural footfall and spend. and heritage venues. • A new publicly accessible outdoor space • Improved land values. EXTERNALwill VIEWbe created FROM in the town THE centre, SIDE another GATE priority from the public consultation. • Support the regeneration of the town by transforming a disused site to the rear of the museum.

Strategic Alignment

Investment Principles Objectives

1 2 4 1 2 3 4 5 6 7 8 9 10

EXTERNAL VIEW OF VISITOR CENTRE FROM 78 DERNGATE GARDEN

Northampton 80 Town Investment Plan Northampton 81 Town Investment Plan

Emporium Way

TIP Funding £4.2 million

Total Funding £4.2 million

Accountable Body NBC/WNC

Delivery November 2023

Rationale Outcomes

• Demolition of a poor and underutilised • Improved perceptions of Northampton building to support the wider regeneration by residents, visitors and businesses. of Northampton. • Improved wider land values. • Enhance connection between Greyfriars • Increased number of visitors and Market Square and support the future to cultural and arts events. development of Greyfriars – a priority • Increased local businesses trading long-term investment for residents. in town centre. • Makers Market will support local creative • Increased footfall and expenditure. businesses and complement other key cultural investment in the town.

Strategic Alignment

Investment Principles Objectives

1 2 3 4 1 2 3 4 5 6 7 8 9 10 Northampton 82 Town Investment Plan Northampton 83 Town Investment Plan

St Peter’s and the Old Black Lion

TIP Funding £315,000

Total Funding £2.6 million

Accountable Body Black Lion Heritage

Delivery June 2023

Rationale Outcomes

ST PETER'S & THE OLD BLACK LION • Provision of a new community hub • Improved perceptions of the NORTHAMPTON within a deprived part of Northampton. place by residents/visitors. 3D VIEW E

• The project will support the regeneration • Improved land values. SCALE: 1:100@A3 1347/DWG NO. L1714. APRIL 2016 of two historic listed buildings at a gateway • Increased number of visitors to arts, OMI location close to other TIP investments. cultural and heritage events and venues. ARCHITECTS 31, Blackfriars Road, Salford, Manchester M3 7AQ

t 44(0)161 832 3242 • Limited TIP funding can unlock • Increased number of new learners assisted. f 44(0)161 832 3623 e [email protected] significant investment for regeneration w www.omiarchitects.com of two heritage assets.

Strategic Alignment

Investment Principles Objectives

1 2 3 1 2 3 4 5 6 7 8 9 10 Northampton 84 Town Investment Plan Northampton 85 Town Investment Plan

Skills and Social Enterprise Development Fund

TIP Funding £500,000

Total Funding £500,000

Accountable Body Partnership between NBC/WNC and Northampton Social Enterprise Town (NSET)

Delivery April 2025

Rationale Outcomes

• Social enterprise support will encourage • Learners assisted. and strengthen the local enterprise • Increased number of social enterprises. base and maximise community impacts. • Greater residents from deprived communities • Skills support will reduce barriers benefiting from TIP investments. and improve links between TIP capital investment and our residents. • The potential contribution of social enterprise was identified through our stakeholder contribution. • NSET will help to inform the design and use of wider investments to better meet community needs.

Strategic Alignment

Investment Principles Objectives

3 1 2 3 4 5 6 7 8 9 10

As a revenue scheme, fewer objectives are directly supported. However, investment will embed community links and participation into the wider TIP investments. THE MARKET SQUARE 01 view oF tree avenue anD markets looking north west

Northampton 86 Town Investment Plan Northampton 87 Town Investment Plan

Market Square

TIP Funding £8.1 million

Total Funding £8.1 million

Accountable Body NBC/WNC

Delivery April 2023

9 NORTHAMPTON MARKET SQUARE Rationale Outcomes

• Re-establish Market Square as the • Improved perceptions by residents, heart of Northampton town centre. businesses and visitors. • Provide high quality civic space to drive • Increased wider land values. footfall, promote investment and encourage • Increased town centre footfall and spend. activity in the town centre. • Complementing and linking wider TIP investments in the heart of the town centre. • Address concerns over safety, crime and antisocial behaviour – a major priority from our public consultation.

Strategic Alignment

Investment Principles Objectives

1 2 4 1 2 3 4 5 6 7 8 9 10 Northampton 88 Town Investment Plan Northampton 89 Town Investment Plan

Waterloo House

TIP Funding £4.1 million

Total Funding £4.1 million

Accountable Body NBC/WNC

Delivery Spring 2023

Rationale Outcomes

• The existing building is in a poor • Improved perceptions of condition and without investment Northampton by businesses. will remain under-utilised. • Improved land values. • Redevelopment is unviable given • Increased number of enterprises prevailing town centre commercial rents. utilising affordable and sustainable • The prominent location and improved active commercial workspaces. frontages on Market Square will support • Increased number of start-ups wider TIP investments. using co-working space. • High quality commercial and co-working space in town centre will support local enterprises to collaborate and grow.

Strategic Alignment

Investment Principles Objectives

1 3 1 2 3 4 5 6 7 8 9 10 Northampton 90 Town Investment Plan Northampton 91 Town Investment Plan Key

The 12 projects together make a strong Primary Theme contribution to the investment themes Secondary Themes and priorities of the towns fund as Programme Delivery illustrated below.

Programme Management The Critical Success Factors used for the project Northampton Borough Council is the accountable prioritisation process has ensured that the TIP TIP Themes Projects body for this TIP on submission (11th December includes projects that have the potential to satisfy Urban Arts, Culture Skills Enterprise 2020). On 1st April 2021 the new West the five cases. In some cases, Business Cases are Connectivity Regeneration and Heritage Infrastructure Infrastructure Northamptonshire Council (WNC) will replace complete or underway. Northampton Borough Council, however the shadow authority overseeing this transition has We will work with advisers from the Towns Town Centre Public Realm been consulted at key milestones throughout the Fund Hub to confirm the approach for business preparation of the Town Investment Plan and is case development (for example, the potential to committed to its delivery. package up complementary investments into a 41-45 Abington Street single business case) and to provide assurances Business Case Development that the process adopted is robust and in line Following agreement of Heads of Terms, NBC with the requirements of the Towns Fund. 35-39 Abington Street via its project management resource will develop full business cases covering the 12 investments, Delivery and Management acting as the accountable body but working The Towns Fund project team has a strong and Marefair Heritage Gateway where necessary in partnership with partners. demonstrable track record in delivering major, transformational projects. The Council has put in Project leads will be responsible for the development place the arrangements for successful delivery of Four Waterside of individual business cases, with an assurance role the interventions, including: a robust governance played by the Programme Manager. The Programme structure, risk and change management plan, Manager will manage this through NBC’s Green and a system for monitoring and evaluating post- Book-compliant assurance processes. The business delivery benefits. The Town Investment Plan will 24 Guildhall Road Arts Centre cases will set out: be delivered initially by Northampton Borough Council with support from its partners, and then by • The Strategic Case including demonstration the new West Northamptonshire Council . Members Extension of 78 Derngate – of need and market failure, and alignment of the new authority have been involved in the The Charles Rennie Mackintosh with objectives of the Towns Fund development of the TIP through the Northampton Museum • The Economic Case demonstrating impacts Forward Board which will continue to act as the of the scheme and value for money Programme Delivery Board for the TIP. • The Financial Case demonstrating affordability Emporium Way • The Commercial Case demonstrating This approach is aligned two quality frameworks – deliverability the Council’s Code of Corporate Governance9 • The Management Case outlining capability which is based on national best practice framework St Peter’s and the Old Black Lion and management arrangements developed by CIPFA/SOLACE (2007), and our Performance Management Framework – and The business case development process will draw will align with all new Unitary frameworks. Skills and Social Enterprise on support from external consultants as required. Development Fund In parallel, activities to refine the design and options for projects will continue, as will further community and stakeholder engagement on the proposals Market Square and options.

Waterloo House 9. https://www.northampton.gov.uk/info/200033/councillors-and- committees/1015/borough-secretary-and-monitoring-officer/3 Northampton 92 Town Investment Plan Northampton 93 Town Investment Plan

TIP Investment Profile

Projects 2020/21 2021/22 2022/23 2023/24 2024/25 2025/26

Town Centre Public Realm

41-45 Abington Street

35-39 Abington Street

Marefair Heritage Gateway

Four Waterside

24 Guildhall Road Arts Centre

Extension of 78 Derngate – The Charles Rennie Mackintosh Museum

Emporium Way

St Peter’s and the Old Black Lion

Skills and Social Enterprise Development Fund

Market Square

Waterloo House Northampton Town Investment Plan