Contents

What is joyn? 5 Acision 6 Acme Packet 7 Alcatel-Lucent 8 Broadcom 10 Deutsche Telekom 11 D2 Technologies 12 Ecrio 13 Ericsson 14 Telecom/Orange 15 GSMA Rich Communications 16 HTC 17 18 Interop Technologies 19 IP Gallery 20 IPneo 21 Jibe Mobile 22 LG 24 Mavenir 25 Metaswitch Networks 26 Neusoft 27 Newpace 28 29 Nokia Siemens Networks 30 Samsung 31 SK Telecom 32 Solaiemes 33 34 Summit Tech 35 Telecom Italia 37 Telefonica 38 40 Information Disclaimer WIT 41 Information contained in this publication should be used as a guide only and should not be ZTE 42 relied upon as the sole source of information relating to its content. Additional sources of At a Glance - Summary of joyn exhibitors 43 information may be listed herein. No warranty, either express or implied, is made with respect Market Research Reports 47 to the information contained herein. The GSMA is not responsible for any loss, inconvenience, damage (whether special or consequential) or claims arising out of the use of the information contained in this publication.

3 What is joyn? joyn makes everyday, mobile to mobile communications more engaging. joyn brings you closer to the people in your mobile address book by combining all the ways you want to be in touch - Contacts, Chat, File share and Video share. Liven-up your everyday communication as you: ■■ Share the chat - with one-to-one and group instant messaging ■■ Share the moment - enhance calls and chat by adding in videos, pictures, music and files joyn is device and network aware which means it automatically ‘knows and shows’ the ways you can share with any of your contacts - via chat, video, call or files - at any moment in time. This guide sets out all the different stands where you can see joyn in action at Mobile World Congress 2012 and we hope that you enjoy all the variety of joyn demos. joyn is a Trade Mark of the GSMA.

5 Company profile Company profile As the global leader in mobile messaging, Acision connects the world by Acme Packet, the leader in session delivery network solutions, enables powering relevant, seamless messaging services, which enrich the mobile the trusted, first-class delivery of next-generation voice, data and unified communications experience and create new opportunities for carriers and communications services and applications across IP networks. Acme enterprises across the world. Packet’s all-IP solutions simplify IMS service delivery, scale the next generation signaling core and enable seamless roaming and interconnect. Acision’s proven products and services, experienced people and service The -Net product family fulfills demanding security, service assurance innovation allows organisations to meet the challenges in today’s and regulatory requirements in service provider networks and supports converging market. Acision is at the heart of its multiple solutions—including VoLTE, RCS, LTE roaming, SIP interconnect, customers’ strategic business services, working together to develop mobile VoIP and fixed-mobile convergence. More than 1,600 customers in new opportunities and achieve profitable, sustainable growth. Acision’s 107 countries have deployed over 16,000 Acme Packet systems, including recognised expertise extends across a portfolio of propositions, products 88 of the top 100 service providers. and services and is based upon a global track record, business insight and leading edge technology. Product/Demo Product Acme Packet is showcasing the RCS and RCS-e service delivery essentials, including security, interoperability, lawful intercept and seamless Acision Broadband Messaging Service Centre. interconnect. These functions assure RCS service continuity and quality, Demo accelerate time to revenue and reduce cost of ownership. Beyond the standard RCS-e capabilities (Capability discovery, Group Chat, http://www.acmepacket.com/ Rich Call, File Transfer) Acision plans to demonstrate the following use cases: GSMA Pavilion Hall 8, Stand C118 1. Global reach from day one: RCS-e chat with non RCS-e users via SMS. Hall Avenue, AV48 2. Advanced personalized services across messaging domains: auto-reply from Facebook ‘update status’ for RCS-e users. http://www.acision.com/ GSMA Pavilion Hall 8, Stand C118 Hall 8, 8A93

6 7 Company profile The platform uses our RCS-e messaging platform (Alcatel-Lucent Multimedia Instant Messaging), including an embedded Presence server The long-trusted partner of service providers, enterprises, strategic (PS) and then expands the service offering with our voice and video industries and governments around the world, Alcatel-Lucent is a leader application server (Converged Telephony Server). in mobile, fixed, IP and Optics technologies, and a pioneer in applications and services. Alcatel-Lucent includes Bell Labs, one of the world’s foremost http://www.alcatel-lucent.com/ centres of research and innovation in communications technology. GSMA Pavilion Hall 8, Stand C118 With operations in more than 130 countries and one of the most Hall 6, 6C23, 6C63 experienced global services organizations in the industry, Alcatel-Lucent is a local partner with global reach. The Company achieved revenues of Euro 16 billion in 2010 and is incorporated in France and headquartered in Paris. Demo Description The demo shows Service Providers how they can begin their journey towards a new conversation experience with rich communication services such as IM/chat, video share and file transfer in real time over 3G networks. Compliant with GSMA RCS-e specifications, these services can interoperate across different devices and service provider networks driving the evolution of voice and text services. The demo then shows how Service Providers can expand their service offerings into a new conversation experience by unifying voice, video and messaging with innovative social conversations. These conversations are shown across 4G LTE Smartphones, an iPad, web clients and a gaming console enabling operators to differentiate their service offerings based on a superior user experience and connecting communities for the best subscriber service. Infrastructure Used for the Demo The demo is based on an IMS platform from Alcatel-Lucent leveraging 3G and LTE wireless infrastructure and Alcatel-Lucent Social Communications which delivers standardized Global System for Mobile Communication Association (GSMA) Rich Communication Suite (RCS) and RCS-enhanced (RCS-e) applications and provides tools that allow people to effortlessly connect, communicate and share within and outside their social graph with privacy and trust.

8 9 Company profile Company profile Broadcom Corporation (NASDAQ: BRCM), a FORTUNE 500® company, Deutsche Telekom is one of the world’s leading integrated is a global leader and innovator in solutions for wired and telecommunications companies, with approximately 129 million mobile wireless communications. Broadcom® products seamlessly deliver voice, customers, 36 million fixed-network lines, and more than 16 million video, data and multimedia connectivity in the home, office and mobile broadband lines. environments. With the industry’s broadest portfolio of state-of-the-art We provide fixed-network/broadband, mobile communications, Internet, and system-on-a-chip and embedded software solutions, Broadcom is changing IPTV products and services for consumers, and information and communication the world by Connecting everything®. technology (ICT) solutions for business and corporate customers. Product We are present in around 50 countries. With a staff of some 247,000 Mobile Platforms (chipset). employees throughout the world, we generated revenue of EUR 62.4 billion in the 2010 financial year, over half of it outside Germany. Multimedia presentation and devices powered by Broadcom from Nokia, Samsung, ZTE, TCL. So that we can continue to be successful, we are already evolving from a traditional telephone company into an entirely new kind of service http://www.broadcom.com/ company. Our core business, i.e., the sale of networks and connections, GSMA Pavilion Hall 8, Stand C118 remains the basis. But at the same time we are proactively committing to business areas that open up new growth opportunities for us. Deutsche Hall 4.1, 4.1HS02 Telekom is ready for this change. Demo Deutsche Telekom will be demoing RCS-e on a number of mobile devices to show all of the capabilities of enriched conversations. RCS-e Commitment A number of mobile operators, including the five major mobile operator groups (Deutsche Telekom, Orange, Telecom Italia, Telefonica and Vodafone) are gearing-up to launch rich communications services based on RCS-e in Europe and Asia. The first RCS-e launch will be in Spain (Orange, Telefonica and Vodafone), followed by Germany (Deutsche Telekom, Telefonica/O2 and Vodafone), Italy (Telecom Italia and Vodafone), France (Orange and SFR) and Korea (SKT, KT and LG U+) all of which will launch interoperable services during 2012. Other rich communications launches are planned for 2012 in Europe, North America and Asia. http://www.telekom.com/ GSMA Pavilion Hall 8, Stand C118 10 11 Company profile Company profile D2 is the recognized leader in VoIP and converged IP communications Ecrio is the leading supplier of LTE/4G all IP communications client software for devices used in 4G and next-generation networks that deliver solutions for the mobile industry. Ecrio offers a comprehensive suite of advanced communication services, such as VoIP over LTE (VoLTE) and standards compliant (3GPP, GSMA) Communications Client Solutions IMS-based Rich Communications (RCS) video call. Manufacturers including Messaging Solutions (SMS over LTE), Rich Communications and service providers rely on D2 software to deliver carrier-grade IP Solutions (RCS, RCS-e), Voice Solutions (VoLTE - Voice over LTE) and communications across any network (LTE, WiMAX, cellular, WiFi, Video Solutions (Video Sharing and Calling). The Company’s Mobile broadband, PSTN), service (voice, video, IM chat, SMS, presence/status, Communications Client Suite is built on a robust, scalable, carrier grade, etc.) and system (carrier, IPPBX, UC, OTT, social network, etc.) for a broad SIP/IMS Client Framework that has been deployed on more than 50 range of fixed and mobile devices. million handsets. Ecrio’s customers include industry leaders such as NTT Product/Demo DoCoMo, SK Telecom and Verizon Wireless. Product IMS RCS client demo showing video call and live address book, IM and media file sharing. Ecrio Mobile Communications Client Framework and Reference http://www.d2tech.com/ Applications for RCS/RCS-e and VoLTE. http://www.ecrio.com/ GSMA Pavilion Hall 8, Stand C118 GSMA Pavilion Hall 8, Stand C118 Hall 4.2 - 4.2HS36

12 13 Company profile Company profile Ericsson is the world’s leading provider of communications technology and Orange is the key brand of France Telecom, one of the world’s leading services. We are enabling the Networked Society with efficient real-time telecommunications operators. solutions that allow us all to study, work and live our lives more freely, in At the end of 2010, France Telecom had sales of 45.503 billion euros (33,848 sustainable societies around the world. billion euros at September 30, 2011). At 30 September 2011, the Group Our offering comprises services, software and infrastructure within had a total customer base of 221 million customers. These include more Information and Communications Technology for telecom operators and than 162 million mobile customers and 14,2 million broadband internet other industries. Today more than 40% of the world’s mobile traffic goes (ADSL) customers worldwide. Orange is one of the main European through Ericsson networks and we support customers’ networks servicing operators for mobile and broadband internet services and, under the more than 2 billion subscribers. brand Orange Business Services, is one of the world leaders in providing services to multinational companies. We operate in 180 countries and employ more than 100 000 people. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company RCS-e Commitment had revenues of SEK 226.9 billion (USD 35 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges. A number of mobile operators, including the five major mobile operator groups (Deutsche Telekom, Orange, Telecom Italia, Telefonica and Product and Demonstrations on GSMA Pavilion Vodafone) are gearing-up to launch rich communications services based on RCS-e in Europe and Asia. The first RCS-e launch will be in Spain (Orange, Ericsson will show consumer and enterprise solutions that add value Telefonica and Vodafone), followed by Germany (Deutsche Telekom, and provide differentiation, using VoLTE and RCS as enablers. These Telefonica/O2 and Vodafone), Italy (Telecom Italia and Vodafone), France solutions support operator goals of offering new, attractive and tailored (Orange and SFR) and Korea (SKT, KT and LG U+) all of which will launch solutions that deliver the best user experiences. This in turn can interoperable services during 2012. Other rich communications launches help reducing churn, and to allow operators and users alike to pursue new are planned for 2012 in Europe, North America and Asia. opportunities enabled by the Networked Society. http://www.ericsson.com/ Demo ■■ GSMA Pavilion Hall 8, Stand C118 Open address book, we highlight the compatible devices thanks to capacity discovery mechanism Hall Zone 5 - Z5.1 ■■ Start with a chat 1-1, we highlight the delivery notifications Hall 6 - 6E01, 6E30 ■■ We send a picture using File transfer ■■ We make a call, and a video share http://www.orange.com/ GSMA Pavilion Hall 8, Stand C118 Hall 1 - 1G19

14 15 Company profile Company profile The GSMA represents the interests of mobile operators worldwide. HTC is the world’s leading designer of Android and Windows Phone®- Spanning more than 220 countries, the GSMA unites nearly 800 of the based mobile devices. Placing people at the centre of everything they world’s mobile operators, as well as more than 200 companies in the do, HTC creates innovations that simplify the way in which people broader mobile ecosystem, including handset makers, software companies, communicate with those in their lives and information on the move. equipment providers, Internet companies, and media and entertainment Based on the belief that the best things in life are experienced, not organisations. The GSMA also produces industry-leading events such as explained, every HTC product features HTC Sense, allowing consumers the Mobile World Congress and Mobile Asia Expo. to enjoy a tailored mobile experience that is unique to them, supported by The Rich Communication Suite (RCS) industry initiative was formed by an ecosystem of hardware, software and services that raise the bar for the a group of leading industry players in 2007. In February 2008 the GSMA mobile industry. officially became the project ‘home’ of RCS and an RCS Steering Committee HTC will be supporting RCS-e integration onto our Android devices was established by the organisation. launching in 2012 for operators aiming at launching this service. The scope of the RCS Steering Committee’s work was to entail the http://www.htc.com/ definition, testing and integration of the diverse services in the application suite known as RCS. Some three years later, in May 2011, the RCS project GSMA Pavilion Hall 8, Stand C118 achieved its objectives and a new project, the Rich Communications Hall 1.0 - 1D34 Ecosystem (RCE), was established. The ecosystem so named includes a new specification – RCS-e (e = ‘enhanced’) as well as the various iterations of the Hall Zone 4 - Z4.1 original RCS specifications. http://www.gsma.com/rcs GSMA Pavilion Hall 8, Stand C118

16 17 Company profile Company profile Huawei is a leading global information and communications technology Interop Technologies is the next-generation, leading-edge provider of (ICT) solutions provider. Through our dedication to customer-centric core messaging, mobile device management, and connectivity gateway innovation and strong partnerships, we have established end-to-end solutions to the global telecom and broadband industry. Our high- advantages in telecom networks, devices and cloud computing. We are performance, highly scalable solutions power SMS, MMS, short code, committed to creating maximum value for telecom operators, enterprises mobile Internet access, OTA provisioning services, and device management and consumers by providing competitive solutions and services. Our services delivered to millions of wireless customers every day. All of our products and solutions have been deployed in over 140 countries, serving solutions are designed and built in-house, and our engineers are armed more than one third of the world’s population. with knowledge that only comes from running our own solutions in a real- Product/Demo time live traffic production environment. Product/Demo RCS-e smartphone Interop Technologies will conduct a Wi-Fi enabled, on-device Huawei position RCS-e as natural voice evolution to strengthen and grow demonstration of our solution’s complete integration with multiple RCS operators core business. In this demo, we will show how to leverage the vendors’ clients. We will illustrate the end-user experience for starting and RCS-e key differentiates in terms of interoperability, native handset, ID conducting a 1-to-1 chat session from the device, starting and conducting continuity and QoS/QoE to secure the basic RCS-e success by keeping a group chat session from the device, and executing image and file sharing the customer interface. And as a result of the collaboration with leaders in capabilities from the device. The demo will be conducted to show the industry, with RCS-e enhanced services like TV RCS for residential users, solution’s cross-platform communication capability for multiple operating to prove that operator can have more service innovation based on the systems and will be presented in-hand to simulate the actual subscriber RCS-e infrastructure. Demos will take place on the GSMA Pavilion and RCS user experience. Huawei’s booths. http://www.huawei.com/ http://www.interoptechnologies.com/ GSMA Pavilion Hall 8, Stand C118 GSMA Pavilion Hall 8, Stand C118 Hall Zone 6 - Z6.1, Z6.2, Z6.4, Z6.5, Z6.6, Z6.7, Z6.8, Z6.9 Hall 8 - 8A159

18 19 REACH.SHARE.ENRICH

Company profile Company profile IPgallery develops and deploys an innovative RCS-e Network-Centric HTML5 IPneo provides innovative solutions that bring tomorrow’s IP technologies (client-less) solution that takes RCS-e specs to their Next Level - allowing to the hands of today’s users. Focusing on IP Multimedia Subsystem service providers to better compete in the highly competitive marketplace. (IMS), IPneo delivers standardized client software solutions enabling rich IPgallery’s rich services and applications grant Value to Residential, as well communication capabilities for end- users. IPneo client solutions pave as, Business customers, deliver advanced Voice, Chat and Video/Content in the way for operators and OEMs to quickly attain their goals towards a a unique converged solution seamlessly combining Legacy (Fixed/Mobile), convergent All-IP-Network in order to leverage the end-user satisfaction Over-the-Top (OTT) & Social Community (SC) environments. and to drive new streams of revenues easier than ever before. IPgallery, a privately held US company founded in 2000, is a leading At IPneo we value the growing needs for IP-based applications. Therefore, global supplier of converged Legacy and Next Generation / IMS Value we provide our customers with a set of IMS features/APIs for RCS/RCS-e Added Services and applications for mobile cross-platform Voice, Video, and VoLTE, that are all fully compliant with the IMS standards, quality- and Data communications. proven through a series of Inter-operability tests, and seamlessly portable Product/Demo to the leading handset equipment and mobile operating systems including: Android, iOS, and Windows Phone7. MyContactZone Product/Demo IPgallery’s MyContactZone is a Network-Centric cloud-based software We are planning to demonstrate live fully-functional RCS-e clients for solution implementing iPhone, Android, iPad, Android tablet and Windows PC communicating RCS-e functionality in a unique manner, as following: with each other while using all difference RCS-e services. The back-end will be simulated using our testing. ■■ HTML5-based network centric solution with no application on client side, running on any Smartphone and web supported devices http://www.ipneo.com/ ■■ Server running on a general purpose machine anywhere in the cloud ■■ Seamless integration with leading OTT providers GSMA Pavilion Hall 8, Stand C118 ■■ Intuitive User experience ■■ Video share with 3rd party possible while in other call ■■ Business features supported for SOHO and SMBs IPgallery’s community activated RCS-e solution enables to activate RCS-e compliant functionality via social community applications. IPgallery will demonstrate, in addition to generic RCS-e functionality, IPgallery’s RCS-e functionality within a facebook app. http://www.ipgallery.com/ GSMA Pavilion Hall 8, Stand C118 Hall 2, 2D82

20 21 Company profile ■■ Jibe-powered, joyn-compliant applications: ■■ Jibe will be demonstrating joyn compatible mobile apps developed using Jibe Mobile is delivering a broad universe of connected mobile apps Jibe’s Software Developer Kit at the Jibe Mobile stand in Hall 1 (A50) created by developers worldwide. Jibe’s breakthrough Mobile App-to-App ■■ Jibe ON: Consumer messaging application featuring group chat, file Platform empowers developers to create and deploy powerful interactive transfer, VoIP and video calling and intelligent mobile applications across the world’s largest mobile ■■ Air Hockey: Multi-player “fast twitch” Air Hockey with mobile address networks and the most popular mobile devices. As a result, consumers book friend discovery and instant play invitations enjoy a richer real-time communication experience and unlock the power ■■ Reversi: Reversi board game with embedded voice and video features of the mobile Internet. Jibe Mobile is headquartered in Silicon Valley with plus mobile address book friend discovery and instant play invitations offices in London, Dusseldorf and Tokyo. ■■ Car Racing: Real-time multi-player auto racing game with mobile address Jibe Mobile App-to-App Platform book friend discovery and instant play invitations ■■ View Together: Tablet-based audio and video collaboration suite The Jibe Mobile App-to-App Platform gives operators, device suppliers including live document co-editing and application developers the essential end-to-end capabilities to deliver ■■ Mobile Advertising: In-app advertising using context aware placement communication-rich, real-time services and applications. Consumers and ads via the inMobi mobile advertising network expect mobile applications to match the real-time performance they ■■ Customer Care Mobile Device Remote Control: Enables live over-the-air experience on PCs and Jibe brings this experience to a broad universe of device troubleshooting and remote device control connected mobile apps. http://www.jibemobile.com/ Jibe offers an open ecosystem that puts developers on the fast-track to mobilize and embed real-time communications in applications. The Jibe GSMA Pavilion Hall 8, Stand C118 Mobile Platform delivers telco-grade network services through an easy- Hall 1, 1A50 to-code Software Development Kit (SDK) enabling development in hours instead of years. Hall 3.0,Vodafone Courtyard Jibe’s Mobile App-to-App Platform and SDK bridges the open, interactive nature of the Internet and brings a PC-like experience to mobile subscribers. Operators and third-party developers can easily and quickly deliver mobile applications that span legacy and next-generation mobile networks that enable discovery and differentiation in an increasingly-- crowded market. The Jibe Mobile App-to-App Platform solves the friend-to-friend app-to- app discovery problem by linking the user’s address book to a community of connected apps and users. The platform also solves the mobile application power consumption and data throughput challenges with patent pending connectivity and power management technology.

22 23 Company profile Company profile LG’s innovative technologies, unique products, and cutting-edge designs As the leading innovator of mobile infrastructure solutions for mobile are an investment in the future. operators to offer LTE communications services, Mavenir provides IP-based core network solutions to migrate voice and messaging services to LTE. LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, We have a solid history of success. For more than 5 years, Mavenir has employing more than 93,000 people working in over 120 operations helped increase and/or preserve our customers’ voice and messaging around the world. With 2010 global sales of KRW 55.8 trillion (USD 48.2 and video revenue streams and subscriber confidence, while protecting billion), LG comprises four business units - Home Entertainment, Mobile infrastructure investments. Communications, Home Appliance, and Air Conditioning & Energy We have a truly flexible approach. Our open architecture enables operators Solutions. LG is one of the world’s leading producers of flat panel TVs, to effectively monetize their mobile voice, video and messaging growth mobile devices, air conditioners, washing machines and refrigerators. without disrupting existing infrastructure. LG has signed a long-term agreement to become both a Global Partner and We have a robust global presence. More than 500 million mobile subscribers a Technology Partner of Formula 1™. As part of this top-level association, across 150 mobile networks, use services enabled by Mavenir solutions. LG acquires exclusive designations and marketing rights as the official consumer electronics, and data processor of this global Product/Demo sporting event. Rich Messaging Solution Using Mavenir RMS Product/Demo We will show: OPTIMUS SOL. Live demo with the full features of RCS-e v1.2 (Enriched ■■ Interworking of RCS-e clients using Android Smartphones and Tablets Call, Enriched Messaging, and Enhanced Phonebook). ■■ Clients communicating with Mavenir’s Rich Messaging Server (RMS) http://www.lg.com/ over SIP and with XDMS via XCAP ■■ Device discovery, capability discovery & refresh, IM/Chat, Multimedia GSMA Pavilion Hall 8, Stand C118 Sharing and VoIP/Video Calling Hall 8, 8B178 http://www.mavenir.com/ GSMA Pavilion Hall 8, Stand C118 Hall 1, 1G45

24 25 Company profile Company profile Metaswitch Networks is a leading provider of the software that powers Neusoft is the largest IT solutions & services provider in China. a whole new generation of communications services, and the solutions Neusoft was founded at Northeastern University, China in 1991. that fuel the rapid migration to all-IP architectures. Hundreds of network operators worldwide defend, extend and brand their business by Till date, Neusoft has set up 6 software bases, 8 regional headquarters and a building on Metaswitch to deliver a reliable, scalable, and immersive comprehensive marketing & service network in over 40 cities across China; communications experience. In the global marketplace, it has subsidiaries spread across North America, Demo Asia, Europe & Middle East. Currently Neusoft employs a total of more than 20,000 employees around The Colibria product portfolio, from Metaswitch, allows mobile service the world. providers to quickly and easily deploy scalable RCS and RCS-e applications infrastructures. Our Rich Communications Suite enablers include Focusing on software technology, Neusoft provides Industry Solutions, presence and availability management, an instant messaging server and Product Engineering Solutions, related software Products & Platform and an intelligent network address book. We will be demonstrating how the Services through seamless integration of software and services, software and global network operator community can leverage these platforms to deliver manufacturing, as well as technology and industrial management capacity. innovative communications solutions to a new generation of consumers. Product http://www.metaswitch.com/ Neusoft unveils the new Silta™ RCS-e product family at MWC Barcelona GSMA Pavilion Hall 8, Stand C118 2012. The Neusoft Silta™ clients are downloadable, highly integrated RCS-e apps for operator RCS-e launches. Neusoft Silta™ runs on iPhone, Hall Avenue AV81 Android and Symbian and are deployed directly from application stores. Please visit http://silta.neusoft.com for more information. Demo The following demonstrations will be seen in Barcelona, we invite you to come and try them yourself: ■■ Silta™ RCS-e for iPhone ■■ Silta™ RCS-e for Android ■■ Silta™ RCS-e for Symbian ■■ Silta™ RCS-e service innovations. Add value on top of RCS-e with Neusoft Silta™ technology. http://www.neusoft.com/ GSMA Pavilion Hall 8, Stand C118

26 27 Nokia & Ovi Print Assets

Pantone 293

Nokia Brandmark This example is for A4 use (Please note the clearance zone shown is for guidance only and is non printing.)

Nokia Logo This example is for A4 use (Please note the clearance zone shown is for guidance only and is non printing.)

Company profile Company profile NewPace delivers cutting-edge software solutions in a variety of Nokia is a global leader in mobile communications whose products have domains, including mobile applications for the enterpriseCMYK and the Rich100 /70/0/0 become an integral part of the lives of people around the world. Every Communications Suite. Our services include cost-effective software day, more than 1.3 billion people use their Nokia to capture and share development and support, extending existing enterpriseNokia technology Brandmark to an experiences, access information, find their way or simply to speak to one integrated mobile solution, and implementing RCS solutionsThis example rapidly is and for A4at use another. Nokia’s technological and design innovations have made its brand a reasonable cost. Our experience includes OMA IMPS(Please software note and the GSMA clear ance zone one of the most recognized in the world. shown is for guidance only and Rich Communications Suite products. is non printing.) Product/Demo Our engineering approach to software development integrates a professional, disciplined process. You provide the idea and we provide Nokia 500 and Nokia 700 the expertise to delivery robust, high availability and scalable solutions. Nokia RCS-e implementation covering (but not fully limited to) all key Our team includes specialists in Android™, BlackBerry® and iOS™ features: development; VoIP/SIP applications; graphic designers; software ■■ Integration and visibility of joyn into Nokia phone native UI (Phonebook, developers; quality assurance and operations specialists.Nokia Logo This example is for A4 use Call logs, Gallery, Camera, Telephony) NewPace currently employs 40 personnel, all based in its Bedford, Nova ■■ Chatting with joyn (Please note the clearance ■■ Scotia offices. It is a 95% degreed workforce with 90%z oneComputer shown Scienceis for guidance Sharing images and other files with joyn (over chat) Graduate and 5 Masters Degrees, with most employeesonly having and is10 non years printing. ) ■■ Sharing images and live video with joyn while on call with the recipient experience. http://www.nokia.com/ Product/Demo GSMA Pavilion Hall 8, Stand C118 “NewPace Hosted RCS” App Planet, Hall 7 - 7H30, 7H40, 7I10 NewPace will be demonstrating its RCS Instant Messaging Application Server including the following RCS Functionality: White CMYK - 39 0 100 0 One-to-One IM, Group Chat, Video Share, Image Share, File Transfer, RGB - 169 207 56 and Configuration Server. NewPace will be demonstrating these services Nokia Brandmark Pantone Solid Coated - 375Cworking 476C outside of an IMS core network. Pantone Solid Uncoated - 374U 483U This example is for A4 use Pantone Solid Matte - 374Mhttp://www.newpace.com/ 476M (Please note the blue area represents the exclusion zone. GSMA Pavilion Hall 8, Stand C118 Brandmark shown on PMS 293 background.) App Planet, Hall 7, 7F89

Nokia Logo 28 This example is for A4 use 29 (Please note the blue area represents the exclusion zone. Brandmark shown on PMS 293 background.)

Minimum sizes

Nokia Brandmark 17mm The minimum size for the Nokia Brandmark is 17mm wide.

Nokia Logo The minimum size for the Nokia Brandmark is 15mm 15mm wide.

Ovi by Nokia logo

All Ovi logo versions are equally relevant. Your choice should be made on what works best for your speci c media and creative direction. Please use only one variation of the logo per application.

Minimum size

The minimum size for the Ovi 44mm stand alone logo is 20mm wide. The minimum size for the Ovi lock-up logo is 36mm 20mm 15mm based on the Nokia logo minimum size requirement of 15mm. Company profile Company profile Nokia Siemens Networks is the world’s specialist in mobile broadband. From Co., Ltd. is a global leader in semiconductor, the first ever call on GSM, to the first call on a commercial LTE network, we telecommunication, digital media and digital convergence technologies operate at the forefront of each generation of mobile technology. with 2011 consolidated sales of US$143 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company operates Our global experts invent the new capabilities our customers need in their two separate organizations to coordinate its nine independent business networks. We provide the world’s most efficient mobile networks, the units: Digital Media & Communications, comprising Visual Display, intelligence to maximise the value of those networks, and the services to Mobile Communications, Telecommunication Systems, Digital Appliances, make it all work together seamlessly. IT Solutions, and Digital Imaging; and Device Solutions, consisting With an unswerving focus on quality, efficiency and reliability we of Memory, System LSI and LCD. Recognized for its industry-leading help our customers meet the demands of a world seeking universal performance across a range of economic, environmental and social criteria, connectivity and content. Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. Working with our customers, we deliver the innovations in mobile technology that enable people and businesses everywhere to do more than Product ever before. Android-based 3G demo Product Demo Nokia Siemens Networks RCS solution 4 key features of RCS-e including capability discovery, IM, FT, Video/ RCS-e is about ease-of-use and an interoperable framework delivering Image Share innovative communication services on top of traditional voice and text. http://www.samsung.com/ Our RCS-e showcase provides hands-on experience of an easy to use service concept with both embedded and downloadable clients. In GSMA Pavilion Hall 8, Stand C118 addition, will give an insight into how Nokia Siemens Networks solutions, Hall 8 - 8C167, 8B169, 8B171, 8B175, 8B177 with its broad experience and proven expertise in mobile broadband and customer experience management, can help operators to fully leverage the service and business potentials, which become accessible through RCS-e. Demo In the demo, 4 mobile devices will be used, both Android and Symbian based. They will access NSN hosted core network infrastructure via Femto access point. http://www.nokiasiemensnetworks.com/ GSMA Pavilion Hall 8, Stand C118 Hall 8 - 8C01 30 31 solaiemes

Company profile Company profile As the most innovative mobile service provider, SK Telecom is creating Solaiemes aims to boost mobility & UC for everybody. Solaiemes take the the future of mobile and delivering cutting-edge, converged wireless telco enablers - Rich Communication Suite (RCS-e / RCS), 3G VideoCall, technologies for the global market. The company is a pioneer in the mobile Push to Talk (PTT) - and make them a powerful enabler of a wide range industry, having been the first to launch and commercialize CDMA, 3G of solutions and use cases for all the people & all device tiers, replicating CDMA, 3.5G HSDPA among other mobile services, and is now leading the the proven successful SMS model with these more powerful “multimedia way in 4G and beyond. enablers”. Thinking about services and network services stores as the way to overcome the app model. Headquartered in Seoul, South Korea, SK Telecom builds on its strong innovation, market leadership and global partnerships, to bring a host of Product exciting mobile technologies, such as Mobile In Vehocle, Smart Payment among others, to end-users in the international market. In Korea, SK Motto: “RCS-e is a platform” Telecom is the leading wireless communications operator, serving more Products: RCS Solution Gateway, RCS ThinClient Server, RCS EUCR than 24 million subscribers, which is over 50% of the local mobile market. Server, RCS Testing Solution, RCS XMPP Gateway and RCS-e LiveServe. In 2009, the company’s revenue reached KRW 12.1 trillion and net income was KRW 1.29 trillion Demo SK Telecom is recognized as one of the most innovative technology We will show how RCS-e is much more than personal messaging. companies in the telecom industry. The company has introduced an array Operators can use RCS-e as a platform and help subscribers to enhance of network technology and services and continues to unveil “world’s their lives easily and security, enterprises to better communicate with firsts,” bringing the world closer and enhancing the way we communicate. customers, and developers better access to clients: SK Telecom was the first to launch and commercialize CDMA, 2.5 ■■ CDMA2000 1x, 3G CDMA EV-DO, 3.5G HSDPA/HSUPA (on handsets), Internet services mash-up with RCS-e REST telco API ■■ Satellite DMB (on handsets) and various other mobile technologies. Thin clients based on web and TV widgets technology ■■ Transactions verified with RCS-e End User Confirmation Requests SK Telecom continues to invest in building its advanced network, bringing ■■ Live Streaming to web using a standard RCS-e device more diverse innovative services to customers, and turning their handsets ■■ CRM based on RCS-e rich chat interaction and more into multifunctional communication tools and entertainment devices. ■■ RCS-e quick testing of clients & core, how to speed up the Demo interoperability demo ■■ Video share SK Telecom are demonstrating RCS service/device on their stand in Hall 8 http://www.rcse.tv/ http://www.sktelecom.com/ GSMA Pavilion Hall 8, Stand C118 Hall 8, 8A147, 8A142

32 33 Company profile Company profile Communications is a wholly-owned subsidiary of Sony, Summit Tech is a leading developer of innovative IMS & RCS clients established in February 2012 following Sony’s acquisition of Ericsson’s known for “Best in Class” solutions. Summit Tech will be providing live stake in Sony Ericsson. Its Xperia line of smartphones constitutes a vital cross-platform demonstrations of several RCS-e solutions for the iPhone, element of Sony’s electronic business and the convergence between iPad, Android phones and tablets as well as the web and PC desktop. network enabled consumer electronics products, including smart phones, Hands-on presentations will include RCS-e service options discovery, tablets, TVs and PCs. The mission is to create the most desirable mobile chat, video share as well as extended services such as web calling, HD communication products that connect consumers into the world of Sony Voice, 2-way video call and much more, all wrapped in a cutting edge user entertainment experiences wherever they are. experience demonstrating how operators can differentiate service offerings Over the years Sony has brought together the best communication by extending and packaging RCS-e solutions in new and unique ways. technologies with superior entertainment user experiences to create its Summit Tech is in the process of completing IOT activities with several Tier Xperia™ line of the ‘most entertaining smartphones’ in the mobile handset 1 operators globally, and is on track to deliver RCS-e clients commercially industry. With its global corporate functions in London, Sony has sales and in Q1 of this year. To see how you can get RCS-e solutions to market marketing operations in around the world, as well as manufacturing in schedule a meeting with Summit-Tech by contacting [email protected] China, and product development sites in China, Japan, Sweden and Silicon Product/Demo Valley, California. Product Summit Tech RCS/RCS-e client. The demonstrations will be shown across various platforms: Xperia S ■■ http://www.sony.com/ Android tablets (Honeycomb) ■■ Android handsets GSMA Pavilion Hall 8, Stand C118 ■■ iPhone 4/4S ■■ Ipad 2 Hall 6, 6E01 ■■ Desktop & Web-based Clients Summit Tech will be demonstrating a variety of use cases that showcase the advanced capabilities and user interface of the Summit Tech RCS/RCS-e client. Examples of cross-platform communication, and next generation services will also be available. The use cases will cover the following topics: RCS-e use cases: ■■ Real time service capability discovery ■■ Rich Chat Experience – Emoticons, Inline file transfer, typing notification, message delivery notification ■■ RCS-e in-call services such as image share, and one-way/two-way video share

34 35 RCS+ use cases: Company profile ■■ HD voice calling Telecom Italia Group ■■ Voice to Video upgrades ■■ 2-way video call Today, Telecom Italia offers infrastructures and technological platforms that ■■ iOS Client with address book integration and background service allow voice and data to be transformed into advanced telecommunications ■■ RCS Client with Social Presence and Location Share services as well as leading-edge media and ICT solutions. These tools cater ■■ Interoperability between RCS and RCS-e for the Group’s as well as the country’s growth. Telecom Italia, TIM, Virgilio, La7 and MTV Italia, Olivetti are the Group’s main brands; they are well- http://www.summit-tech.ca/ known by consumers and are a guarantee of reliability and competence. GSMA Pavilion Hall 8, Stand C118 In addition to its domestic leading position, the Group has a significant presence in Latin America, a market with large growth potential. Revenues from Brazil and Argentina count for 35% of today Group’s revenues. RCS-e Commitment A number of mobile operators, including the five major mobile operator groups (Deutsche Telekom, Orange, Telecom Italia, Telefonica and Vodafone) are gearing-up to launch rich communications services based on RCS-e in Europe and Asia. The first RCS-e launch will be in Spain (Orange, Telefonica and Vodafone), followed by Germany (Deutsche Telekom, Telefonica/O2 and Vodafone), Italy (Telecom Italia and Vodafone), France (Orange and SFR) and Korea (SKT, KT and LG U+) all of which will launch interoperable services during 2012. Other rich communications launches are planned for 2012 in Europe, North America and Asia. http://www.telecomitalia.com/ GSMA Pavilion Hall 8, Stand C118

36 37 Company profile interoperable services during 2012. Other rich communications launches are planned for 2012 in Europe, North America and Asia. Telefónica is one of the largest telecommunications companies in the world in terms of market capitalisation. Its activities are centered mainly on the http://www.telefonica.com fixed and mobile telephony businesses with broadband as the key tool for the development of both. GSMA Pavilion Hall 8, Stand C118 Hall 8, 8A115 The company has a significant presence in 25 countries and a customer base that amounts to 295 million accesses around the world. Telefonica has a strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth strategy. Telefónica is a 100% listed company, with more than 1.5 million direct shareholders. Its share capital currently comprises 4.563.996.485 ordinary shares traded on the Spanish Stock Market (Madrid, Barcelona, Bilbao and Valencia) and on those in London, Tokyo, New York, Lima, and Buenos Aires. About Telefónica Digital Telefónica Digital is a global business division of Telefónica. Its mission is to seize the opportunities within the digital world and deliver new growth for Telefónica through research & development, venture capital, global partnerships and digital services such as cloud computing, mobile advertising, M2M and eHealth. Telefónica Digital will deliver these innovative products and services to Telefónica’s 295 million customers as well as leveraging the power of the internet to enter new markets. Telefónica Digital has 100% ownership of Jajah, Terra, Tuenti and giffgaff. It is headquartered in London with regional centres in Silicon Valley, Sao Paolo, Spain and Tel Aviv. RCS-e Commitment A number of mobile operators, including the five major mobile operator groups (Deutsche Telekom, Orange, Telecom Italia, Telefonica and Vodafone) are gearing-up to launch rich communications services based on RCS-e in Europe and Asia. The first RCS-e launch will be in Spain (Orange, Telefonica and Vodafone), followed by Germany (Deutsche Telekom, Telefonica/O2 and Vodafone), Italy (Telecom Italia and Vodafone), France (Orange and SFR) and Korea (SKT, KT and LG U+) all of which will launch

38 39 Company profile Company profile Vodafone is one of the world’s largest mobile communications companies WIT is a software development company specialized in advanced solutions by revenue with approximately 391 million customers in our controlled for mobile telecommunications companies. WIT provides converged and jointly controlled markets as at 30 September 2011. We currently have solutions based on the IP Multimedia Subsystem (IMS) for voice (VoIP, equity interests in over 30 countries across five continents and more than Mobile VoIP and Voice over LTE), for messaging (SMS and MMS over IP), 40 partner networks worldwide. Our focus is on offering an unmatched Rich Communication Suite (RCS2.0 and RCS-e) and Multimedia Telephony customer experience to the broadest possible range of consumers and Services (MMTel). Our offer includes a complete set of client applications businesses across all of our markets. In addition to our fast and reliable (for PC, Web, iPhone, iPad, Android and Symbian) and an RCS Application mobile networks, we have developed close working relationships with the Server able to deliver full RCS functionality in IMS and non-IMS networks. world’s leading device, content and applications companies to bring our Established in 2001, WIT has customers is more than 15 countries and in customers the very best the mobile internet has to offer. major operators like Vodafone and TeliaSonera. RCS-e Commitment Product A number of mobile operators, including the five major mobile operator WIT Communications Suite (including WIT Mobile Communicator for groups (Deutsche Telekom, Orange, Telecom Italia, Telefonica and Android and iPhone, WIT PC Communicator and WIT Web Communicator). Vodafone) are gearing-up to launch rich communications services based on RCS-e in Europe and Asia. The first RCS-e launch will be in Spain (Orange, Product/Demo Telefonica and Vodafone), followed by Germany (Deutsche Telekom, Telefonica/O2 and Vodafone), Italy (Telecom Italia and Vodafone), France WIT Software presents its WIT Communications Suite of products (Orange and SFR) and Korea (SKT, KT and LG U+) all of which will launch fully compliant with GSMA’s RCS Initiatives (RCS 2.0 and RCS-e) and interoperable services during 2012. Other rich communications launches featuring advanced multimedia communications beyond RCS. Our suite of are planned for 2012 in Europe, North America and Asia. products includes Mobile Communicators for Android and iPhone, a PC Communicator and a Web Communicator. The products allow Chat and http://www.vodafone.com/ Group Chat, File Transfer and Multimedia Content Share over a CS Call. GSMA Pavilion Hall 8, Stand C118 Voice and Video Calls over IP are also supported by all applications as well as social presence and integration with Social Networks. Hall 2, 2B33, The Courtyard Extending RCS to other screens like the TV is also a reality today, with our ConnectedTV products. http://www.wit-software.com/ GSMA Pavilion Hall 8, Stand C118 Hall 2, 2C63

40 41 Company profile ZTE Corporation is a leading global provider of telecom equipment and networking solutions operating in more than 140 countries, servicing 60 of the world’s top 100 telecom operators. ZTE has the widest and most complete product range in the world covering virtually every sector of the wireline, wireless, service and terminals markets. Founded in 1985, ZTE is China’s largest listed telecom equipment company and trades on both the Shenzhen (A share: 000063.SZ) and Hong Kong (H share: 0763.HK) stock exchanges. Through its vast global network of 85,000 employees ZTE aims to satisfy customers’ requirements in their pursuit for reliable and innovated products and solutions. ZTE has been recognized for its products and services and has secured a number of high rankings around the world. Accumulated shipment of At a Glance handsets reached more than 200 million units in 2010, making it the world’s fifth-largest telecom equipment provider and terminal provider. Moving Summary of joyn exhibitors forward, ZTE will continue its ongoing commitment in telecommunications field, strengthening its development capabilities to move into emerging technologies such as cloud computing and , aimed to be a world-class excellent enterprise in the near future. Product/Demo RCS-e terminal. http://www.zte.com.cn/ GSMA Pavilion Hall 8, Stand C118 Hall 1, 1G59

joyn is a Trade Mark of the GSMA.

42 Company Hall & Stand # Company Hall & Stand # Acision GSMA Pavilion Hall 8, Stand C118 Jibe Mobile GSMA Pavilion Hall 8, Stand C118 Hall 8, 8A93 Hall 1, 1A50 Acme Packet GSMA Pavilion Hall 8, Stand C118 LG Electronics Inc GSMA Pavilion Hall 8, Stand C118 Hall Avenue, AV48 Hall 8, 8B178 Alcatel-Lucent GSMA Pavilion Hall 8, Stand C118 Mavenir GSMA Pavilion Hall 8, Stand C118 Hall 6, 6C23, 6C63 Hall 1, 1G45 Broadcom GSMA Pavilion Hall 8, Stand C118 Metaswitch Networks GSMA Pavilion Hall 8, Stand C118 Hall 4.1, 4.1HS02 Hall Avenue AV81 Deutsche Telekom GSMA Pavilion Hall 8, Stand C118 Neusoft GSMA Pavilion Hall 8, Stand C118 D2 Technologies GSMA Pavilion Hall 8, Stand C118 Newpace GSMA Pavilion Hall 8, Stand C118 TBC App Planet, Hall 7, 7F89 Ecrio GSMA Pavilion Hall 8, Stand C118 Nokia Corporation GSMA Pavilion Hall 8, Stand C118 Hall 4.2 - 4.2HS36 App Planet, Hall 7 - 7H30, 7H40, 7I10 Ericsson GSMA Pavilion Hall 8, Stand C118 Nokia Siemens Networks GSMA Pavilion Hall 8, Stand C118 Hall Zone 5 - Z5.1 Hall 8 - 8C01 Hall 6 - 6E01, 6E30 Samsung Electronics GSMA Pavilion Hall 8, Stand C118 France Telecom/Orange GSMA Pavilion Hall 8, Stand C118 Hall 8 - 8C167, 8B169, 8B171, 8B175, 8B177 Hall 1 - 1G19 SK Telecom Hall 8, 8A147, 8A142 GSMA - Rich GSMA Pavilion Hall 8, Stand C118 Solaiemes GSMA Pavilion Hall 8, Stand C118 Communications Hall 8 - C118 Sony GSMA Pavilion Hall 8, Stand C118 HTC GSMA Pavilion Hall 8, Stand C118 Hall 6, 6E01 Hall 1.0 - 1D34 Summit Tech GSMA Pavilion Hall 8, Stand C118 Huawei GSMA Pavilion Hall 8, Stand C118 Telecom Italia GSMA Pavilion Hall 8, Stand C118 Hall Zone 4 - Z4.1 Telefonica GSMA Pavilion Hall 8, Stand C118 Hall 8 - 8A159 Hall 8, 8A115 Hall Zone 6 - Z6.1, Z6.2, Z6.4, Z6.5, Z6.6, Vodafone Group GSMA Pavilion Hall 8, Stand C118 Z6.7, Z6.8, Z6.9 Hall 2, 2B33 Interop Technologies GSMA Pavilion Hall 8, Stand C118 The Courtyard IP Gallery GSMA Pavilion Hall 8, Stand C118 WIT Software GSMA Pavilion Hall 8, Stand C118 Hall 2, 2D82 Hall 2, 2C63 IPneo GSMA Pavilion Hall 8, Stand C118 ZTE GSMA Pavilion Hall 8, Stand C118 Hall 1, 1G59

44 45 Market Research Reports

joyn is a Trade Mark of the GSMA.

46 More market focussed support for operators. The GSMA says that the RCE project has gained broad The adoption of RCS-e is likely to see support from leading mobile operators, a range of services being introduced, OEMs and client application developers all flowing from a connected address to develop new service packages for book. Key among them will be chat and today’s ‘always-on’ mobile users. Supporting the move group chat functionality, as well as file transfer and the ability to utilise voice To give an example of this ecosystem-led to richer services from non-telephony devices, such as approach, the GSMA has launched to the tablets and PCs. wider market a Request For Proposals for the selection of RCS-e applications The principal structural change with for those smartphone platforms that RCS-e has been in the way presence do not support native implementation is handled within the network. The of RCS-e. This could lead to users of RCS-e specification has taken away Android and iOS devices being able the requirement for a network-based to access RCS-e services, even though presence server, instead handling RCS-e is not supported by a native client service capability detection and on the device. information distribution within the SIP client on the device. This places a much It has also called on vendors and A multi-platform messaging experience is one of the potential benefits of RCS-e lighter network integration task upon developers to provide their support operators, as well as reducing signaling within the standards bodies, principally As major operators move towards deploying services based on the and network load.Yet aside from these the OMA and 3GPP, by participating in RCS-e specification, Mobile Europe looks at how Ericsson is supporting technical alterations, the adoption of IoT tests, and by providing commitments operators to achieve maximum benefits, and at how one Ericsson RCS-e signaled a deeper commitment to release IoT tested equipment within on the behalf of operators to move tangible timeframes. Ericsson is fully customer, Telefónica Group, views the implementation of RCS. to commercial deployments. There committed to enabling this process, is a tangible move to become much and has formed close co-operation with There was some understandable 2010, and they achieved good results in more market focused, as evidenced by leading operators that are developing and skepticism when, earlier this year, five terms of user satisfaction, and operator several ongoing operator development launching RCS-e services. major European operators announced interoperability. Yet, despite these programmes, in Europe, the Americas This is a most important aspect of that through the latter part of 2011, efforts, real commercial progress never and Asia Pacific. RCE, as it moves RCS away from being and into 2012, they would launch materialised, as operators struggled viewed as a set of service definitions, commercial services based on the with the business case, but also with Towards an ecosystem for RCS into an enabler of in-service offerings Rich Communication Suite (RCS) grasping the full technical implications This change of focus has also fostered on the market.Importantly, this specifications. RCS delivers evolved and of scaling the RCS specifications. an outward looking approach, as enables operators to both interoperate an interoperable communications service, This year’s announcement was different, operators aim to create an ecosystem but also differentiate on services, by that utilizes existing telecom standards, though, coming as it did on the back of compatible clients and applications. exposing APIs to developers and such as chat and group chat, file transfer of work to redefine RCS specifications, This has lead to the formation of the partners, to add new elements to the and live video share, in one direction. to allow operators to launch services Rich Communications Ecosystem core communication services in RCS-e. This skepticism was perhaps merited, based on a tighter, enhanced and go-to- (RCE) project with the GSMA, the One of the barriers to RCS adoption as the vision of interoperable, enriched market focused, version of RCS, now industry body that has driven the to this point has been the worry that communications services has been called RCS-e. That progress lead to development of RCS to date. RCE operators, driven by the need to ensure proposed by some within the operator Telefonica, T-Mobile, Vodafone, Telecom is focused on facilitating device and interoperability between services and community for years. There were initial Italia Mobile and FT-Orange all publicly infrastructure availability for RCS-e, networks, would all be delivering the trials of RCS services in France, Italy, committing to launching services based by driving go-to-market activities such same set of services within a market. Japan and Korea from 2008 through on the RCS-e specification. as interoperability testing (IoT) and An ecosystem approach, which treats

48 49 up these platforms to other application from PCs is massive right now, and How will support for RCS support developers, taking advantage of a our clients are increasingly demanding be introduced in the market on standards-based approach to reach to have the same services available on devices: Do you envision it being much wider markets than have their mobile devices. previously been available to them. pre-installed on new devices and/ To remain reference providers of To take these steps, operators need communication services, telcos must or offered as downloadable for to work with companies that can therefore extend their service offering into Smartphones, Tablets, PCs and as understand their requirements, and this advanced communications space. Web clients? ensure that they are working within the RCS gives us the opportunity to do that, guideline specifications and standards. by leveraging the differential benefits The ambition is to get RCS natively Ericsson works with operators as they to customers of our core service model: integrated in all devices as soon plan and specify services, ensuring universality, native/optimised usability as possible. Integration by the compatibility with the standards, in any device, and direct availability. manufacturer into the UI of handset and technical assurance. Crucially, These are very valuable attributes for will ensure optimum usability and the company is also leveraging its a mass-market service that the OTT service performance on each device. Nevertheless, downloadable RCS Developing an ecosystem could enable close relationships with operators to offerings from ISPs won’t provide. applications will also be important to delivery of RCS services to devices verify and test service interoperability Will RCS be an operator exclusive facilitate the rapid propagation of the without native RCS support of clients, services and equipment. Operators are on a tight timeline to community or will it be open for service into those devices that do not get to market; therefore they need to natively support RCS, such as exist in RCS-e as an enabler of services, rather interoperability with OTT players? work with a partner that they trust, a the current installed base. Application than a set of services itself, has the partner that will enable them to deliver The way we would position RCS is that developers and telcos themselves will potential to be a much stronger strategic to the market this collection of business- it is complementary to the services of also be able to offer downloadable tool for operators. critical services and applications. the ISPs, bringing additional value to apps that introduce new innovative It also has the potential to give the communications space. features to the core RCS services, and in RCS - The Operator View that way the value to all players in the operators a tool to compete with other RCS is designed to be open for ecosystem of an interoperable, open- providers of enhanced messaging Mobile Europe asks Javier Arenzana interoperability with all agents standards approach can be maximised. services – the competitive threat Arias, Director Rich Communication that want to participate in the from what are termed Over The Services, Telefónica Group, what communications ecosystem, either Source: http://viewer.zmags.co.uk/pub Top services – such as Facebook advantages an RCS strategy may via service interconnection (open lication/7f0b92ac#/7f0b92ac/8 messaging, iMessage from Apple, deliver – for customers, operators and standard) or via the open APIs that are Blackberry Messenger and Whatsapp. application partners. being defined. Developers and ISPs The emergence of these players has interoperating with RCS will reinforce been one of the driving factors behind Is RCS a consumer service or is it the value of the universality that operator commitments to delivering an enabler for other services or is operators can provide. RCS-e, and has also served to prove the it both? consumer appetite for such services. What is the likely impact of Yet operators are in a position to Instant Messaging, blogs, posts and introducing RCS services upon SMS go beyond what an individual OS updates to social networks, tweets… and other messaging? platform, device manufacturer or online In the last few years all these new community can offer. Operators have advanced communication services Instant Messaging (IM) services in the means to integrate cross-platform have become key to the lives of RCS will act as an enhancement to interoperability, bringing together our customers. They account for a today’s simple sms/mms messaging, communities that have remained continuously growing share of the total bringing richer functionality and a more discreet to this date. By ensuring communications that our customers compelling user experience. This should interoperability, operators can also open generate, share and receive. Usage certainly increase the use of messaging.

50 51 RCS market highlights prices). The report features in-depth market analysis by region, launch activity, ■■ Infonetics forecasts there will be 15 market trials, market drivers, challenges, million RCS, RCS-e, and RCS-like and planned services and applications. service subscribers by 2013, with the majority in Asia and Western Europe Source: http://www.infonetics.com/ ■■ Infonetics expects mobile operators pr/2012/Rich-Communication-Suite- 15 million Rich Communication Suite (RCS) around the world to take in a RCS-Market-Highlights.asp cumulative $1.6 billion over the 5 subscribers by 2013 years from 2012 to 2016 from RCS service fees CAMPBELL, California, January 26, 2012 - Market research firm ■■ RCS will rise in popularity in North Infonetics Research on Friday released Rich Communications Suite America as operators launch voice- over-LTE (VoLTE) services, with Services and Subscribers, an analysis and forecast report on the RCS tied to VoLTE as a core part of RCS market. the service, but operators are not expected to charge directly for RCS According to the report, the RCS space viewpoint has not changed,” notes capabilities in North America has splintered over the past year into Diane Myers, directing analyst for ■■ The initial target market for RCS 3 main camps of telecom operators VoIP and IMS at Infonetics Research. is people in their 20s who actively pursuing rich communications initiatives: “As of January 2012, there are still no engage in social networking -- those commercially available formal RCS who drove Facebook and Twitter and ■■ Service providers pushing forward or RCS-e services. Spanish operators are accustomed to being connected with formal RCS services to provide Orange, Telefónica, and Vodafone have anytime anywhere, followed by fully interoperable enriched announced plans to launch RCS-e in always-connected business users and messaging, presence, and enhanced the first half of 2012, and we expect mobile-centric users, particularly address book capabilities across activity in Germany shortly thereafter. with high Internet consumption multiple operators, an initiative However, we believe it will be too little ■■ Major handset manufacturers supported primarily by North too late to have a meaningful impact. including HTC, Nokia, Samsung, and American operators building RCS It’s been too long that operators on the Sony Ericsson are developing a limited into their future voice-over-LTE fence have wavered over the financial suite of RCS-e compliant handsets (VoLTE) launches commitment to IMS and inadequate ■■ Although Apple has shown no interest ■■ Service providers that have changed support from handset manufacturers. or commitment to RCS to date, there course and now support RCS-e, Many have moved on to other strategic is a growing number of third-party which includes rich calling (such priorities, are working with third party vendors offering downloadable RCS as live video sharing), instant over-the-top providers, and/or are clients for the iPhone, as well as for messaging, and file transferring waiting to launch RCS as part of an Android devices features, but without presence, and is integrated piece of VoLTE. On the flip supported by the largest operators in RCS report synopsis side, mobile operators such as China Western Europe Mobile, SK Telecom, and MegaFon ■■ Service providers aggressively Infonetics’ Rich Communications Suite continue to find success with RCS-like pushing forward with sole-source report provides worldwide and regional services, offering a mix of features RCS-like services to give them a market size and forecasts through 2016 and packages that fit their individual competitive differentiation from other for RCS subscribers; RCS service provider markets. These examples show that, operators in Europe and Asia Pacific revenue, average revenue per user though RCS may not be for all operators (ARPU) of RCS services, RCS user clients, “A year ago we declared that RCS had or all countries at this point, there is a and RCS client ASPs (average selling been relegated to niche status, and our market for it in certain countries.”

52 53 core-network services in the all-IP use by mobile operators to offer LTE environment. Rich Communication and cloud-based communications Ecosystem (RCE) applications are one services. The company provides IP- example of how mobile operators can based core network solutions for mobile overcome the hurdles they face.” operators worldwide to migrate voice and messaging services to LTE and Indeed, 42 per cent of operators say The threat to mobile operators’ Voice and enable operators to offer enhanced that they will roll-out IP Multimedia user experiences with voice, video, Subsystem (IMS) based services to Messaging revenues: One third see decline in rich communications, and converged offer RCS-e and VoLTE, while 45 per IP messaging that leverage LTE’s cent of operators think that other service revenues but more are taking action new devices and higher speeds. The similar technologies would enable a company’s innovative approach is Research reveals that over-the-top (OTT) chat and mobile VoIP quicker route to market. By offering driving the convergence of mobile embedded or downloadable clients tied clients are grabbing revenues from operator SMS and voice services services architectures across , 3G to a user’s phone number, auto service and 4G networks with new, open and operators are responding. discoverability, group chat, enhanced services ecosystems for telephony and calling for video and file sharing as a messaging services to allow mobile Reading, UK - November 18, 2011 “The findings confirm what we have global service, operators can deliver operators to compete against the over- found indiscussions with the mobile value to their subscribers. Mavenir Systems, the leading innovator industry,” commented Shubh Agarwal, the-top (OTT) service providers. of mobile infrastructure solutions for Mavenir brings voice, video and Vice President, Marketing of Mavenir For more information, please visit LTE operators, today announced the messaging services to subscribers Systems. “This is one of the primary www.mavenir.com findings of an independent study reasons the industry is currently moving on LTE by combining an innovative SQUARED conducted into the impact of OTT towards an all-IP converged core approach with rapid time to market About mobile chat and voice over IP applications network accelerated by the deployment and multivendor integration skills. mobileSQUARED provides specialist such as Skype, iMessage, Facebook of LTE technology. By allowing users to Operators can compete by launching research which enables brands, agencies Message, Talk and WhatsApp place high definition voice and video new services using Mavenir’s IMS core, and the mobile industry to increase on traditional operator-based SMS and calls, chat, share content, and discover Convergence TAS, Rich Messaging engagement with the mobile consumer. voice services. The study, carried out new services as part of a globally Server and Presence Server. by mobileSQUARED, interviewed 31 global connected framework, operators can For the executive summary of the It conducts primary research on the mobile operators and found that one retain and even grow their share of research data, please email mobile industry and mobile consumers, third of operators already see traffic customer communication spend.” [email protected] with a focus on delivering exclusive and revenue decline, and three-quarters forward-looking data on mobile Looking to the future, the survey of operators are worried about losing Research notes device usage, mobile web, app and found that the situation is not expected revenues to this new group of mobile commerce trends and usage, and to improve without such changesto mobileSQUARED surveyed 31 operators for application providers. mobile advertising responsiveness to operator services and business models. Mavenir, representing most of the major help clients identify and respond to The research confirmed that over-the- operating groups worldwide, from Commenting on the findings, Gavin fast-changing mobile trends. top clients clearly pose a threat and are September to mid-October. Patterson, chief markets analyst & head already impacting traffic and revenues. For more information, please visit of data at mobileSQUARED, said, “The The majority of respondents were based The largest single group, 32.3 per cent www.mobilesquared.co.uk of respondents, thought operator traffic mobile landscape is changing as users in Europe (51.6%), followed by North (from messaging, voice and video embrace messaging of all kinds that America (19.4%), Asia (16.1%) and Source: Mavenir_RCS_release_ calling) would decline between 11 and enable them to seamlessly message Middle East and Africa (12.9%). FINAL111811.pdf 20 per cent, and a further 20 per cent a multitude of devices. This study About Mavenir Systems expected a decline of 31 to 40 per cent confirms that lucrative messaging over the next 5-10 year period. revenues are already impacted and Mavenir Systems is a leading innovator operators are assessing ways to deliver of mobile infrastructure solutions for

54 55 For more information http://www.gsma.com/rcs