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52 THE MUSIC TRADE REVIEW NOVEMBER 26, 1921 VICTOR ARTISTSJN CINCINNATI ENDORSE LOS MGELES CONCERT "SWEET LADY^ FEATURED Appear in That City Under Auspices of Bald- Music Trades Association Expresses Apprecia- Columbia Record of Recent Hit Basis of Attrac- win Co. and Praise Baldwin Grand Piano tion of Concert Work of Los Angeles Express tive Window Display Featuring Talking Machine Records CINCINNATI, O., November 21.—The Eight Fa- S. M. Creedman, Columbia dealer, at 4502 mous Victor Artists, who have been making a Los ANGELES, CAL., November 11.—The success Thirteenth avenue, Brooklyn, N. Y., recently pre- concert tour of the country, appeared recently of the daily concerts at the Los Angeles Express pared an unusual sales campaign, featuring the in this city, under the auspices of the Victrola Auditorium was emphasized by a letter from the Columbia record of "Sweet Lady," that not only Music Trades Association, addressed to F. W. Kel- logg, owner and business manager, who said: "The_ members of the Music Trades Association of Southern California wish to express their appreciation of the plan put forward by the Los Angeles Evening Express for the advance- ment of music through the phonograph record, and by means of sixty-four concerts being held at the Express Auditorium. ''They appreciate the won- derful value to music which Window Display of Columbia Record is being given through edi- proved a direct success, but was valuable from torial and news publicity by a publicity angle. the Los Angeles Evening In the preparation of this campaign Mr. Creed- The Eight Victor Artists in Baldwin Co. s Warerooms Express and recognize the man was assisted by Mr. Luders, of the local department of the Baldwin Piano Co., and at- generosity shown in the giving of cash prizes wholesale staff of the Columbia Graphophone Co., tracted a capacity audience. for encouragement for those of the public who and the campaign started with the use of local Following the concert the Victor artists interest themselves in these concerts. newspaper advertising, consisting of three lines visited the Baldwin Piano Co. warerooms and "At the same time they wish to pledge their and reading as follows: "Sweet Lady. Want are shown herewith grouped about the Bald- unanimous support and co-operation in this excel- an introduction? Ask Creedman, he knows." win concert grand piano, an instrument similar lent and altogether novel idea." "Sweet Lady. Is she worth knowing? Ask to the one used at the concert. The artists Creedman, he knows." This advertising was continued until two days before the record was were enthusiastic regarding the Baldwin piano PUBLICITY VIA A_VICTOR CONCERT as an instrument to accompany their voices. placed on sale and, at that time, a good-sized Windsor Poling Co. Holds McCormack Con- display advertisement was featured, explaining in They are from left to right: Frank Croxton, full who "Sweet Lady" was and when and where Billy Murray, John Meyer, Henry Burr, Monroe cert and Gets Some Free Advertising— Tickets Sold by House-to-house Canvass she could be found. The newspaper contributed Silver, Frank Banta and Albert Campbell. Fred a half-column story commenting upon the inter- Van Eps, the eighth member, was not present est which the idea had aroused and giving a when this group picture was made. AKRON, O., November 22.—The Windsor Poling detailed explanation regarding "Sweet Lady." In Cincinnati hospitality overwhelmed the gentle- Co., Victor dealer, one of the latest additions to addition to selling over one hundred "Sweet men and their appreciation reflected itself in the the music houses of this city, is gaining a great Lady" records on the day the record was an- song, "When Good Fellows Get Together," just deal of publicity through the medium of a series nounced Mr. Creedman also sold 175 other before the camera clicked. of concerts, featuring prominent Victor artists. Columbia records as a result of this publicity. The second concert, which was held last week, NEW ARTO "BLUES" RECORDS at which John McCormack made his appear- ance, was a tremendous success. The concert HANDSOME ^ONORA SLIDES Recordings by the Well-known Colored Singer, was held in the armory and more than 2,500 per- Lucille Hegamin, Appear in the December List sons were present. Sonora Phonograph Co. Has Series for Dealers' of Arto Co., Inc.—Proving Very Popular The Windsor Poling Co. instituted a house-to- Use Adapted to Holiday Season house canvass for the sale of tickets, and so Lucille Hegamin, the well-known colored great was the interest in the performance that One of the recent advertising features being singer of "blues" songs who makes frequent in a short time the entire lot was completely dis- furnished dealers by the Sonora Phonograph Co., recordings for the Arto Co., Inc., and who posed of. 279 Broadway, New York, who are also market- recently returned from a very successful tour ing the Sonora piano and player-piano, is a series of moving picture slides which can be used for OPENING OYSTERS TO MUSIC Oyster Packing Concern Increases Production by Means of a Grafonola CAMBRIDGE, MD., November 21.—The Eastern Shore Music Co., of this city, Columbia dealer, recently sold an A-2 Grafonola to the Robbins Oyster Packers Co., which is being used in the shucking room. Referring to this purchase, Mr. Robbins recently said: "We can now get a sur- plus of shuckcrs who turn out half again as many oysters as the men formerly did before the Grafonola was installed. It is certainly an unu- sual sight to sec the negro shuckers opening oysters to the tune of the 'Wang Wang Blues.' The oysters farly dance out of their shells."

Miss Lucille Hegamin NEW POSTS FOR COLUMBIA MEN of the principal cities of the Eastern States, has Dealer's name and address here been re-engaged by the Arto Co. for the coming H. L. Tuers, manager of the Dealer Service year. department of the Columbia Graphophone Co., In the December list of Arto records appear announced recently the appointment of G. T. several new recordings by this popular artist, in- Harris as Dealer Service supervisor at the com- Sonora Slide for Use of Dealers cluding "Mississippi Blues" and "Wabash Blues." pany's St. Louis branch, succeeding W. John- advertising purposes in local theatres. One of The latter number has already attained much ston, who has resigned. Mr. Tuers also an- these is especially adapted to the holiday season, popularity and as "Mississippi Blues" is by the nounced the appointment of W. W. Schumacher as may be seen in the accompanying illustration, writer of "Arkansas Blues," and is a typical num- as Dealer Service supervisor at the Detroit suitable space being left for the dealer's name ber of that style of song, this new record will, branch, succeeding J. F. Megirt, who has been and address. These slides are very artistic and undoubtedly, be received most favorably. appointed a member of the Cleveland staff. highly colored, making a most attractive display.