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Master of Business Administration Program (MBA) The MBA program’s primary objective is to prepare - Recommendation letters men and women for management leadership in business and - Curriculum Vitae administration. The program seeks to provide students with - An essay describing the applicant’s goal in applying the managerial skills necessary to make and implement to the program decisions. With its strong emphasis on analytical problem - A VCD/DVD of the applicant answering the question set solving, the program also aims at developing the students’ by the University. (A telephone interview or teleconference ability to work effectively with others. To achieve these ends, may also be required by the Committee for more the program offers a learning experience designed to stimulate information.) receptiveness to new ideas and new ways of approaching problems. The ultimate success of the program and the main Qualification of Applicants objective in the design of the curriculum is the students’ ability to An applicant must be a holder of bachelor’s degree or meet challenges and demands of management in the future. equivalent in any field from local or overseas educational institutions recognized by the Office of the Higher Admission Information Commission, with a cumulative grade point average of at least Admission of applicants will be based on the results 2.50. of an interview and the candidates’ experience and achievements. Application Documents For more flexibility and convenience, applicants The following items must be submitted on the date of residing overseas are required to mail the following for application: admission to the program: 1. A completed application form - A completed application form 2. A copy of the official transcript of the applicant’s - A copy of the official transcript of the applicant’s previous university studies previous university studies 3. A copy of ID/passport - Three 1”x 1” photographs taken not more than six 4. Letter(s) of recommendation on work experience, months prior to the application if any - A copy of passport - TOEFL score of at least 550 (or 213: computer based) or higher (for non-native speakers), if any

72 UNIVERSITY Program Duration 3.5 Honorarium for Independent Study Committee The MBA degree is a 1.6 years program operated Baht 2,500 per course on a semester system. There are two regular semesters and 3.6 Preliminary Baht 700 one summer session in each academic year. Classes are 3.7 Plagiarism Check Fee Baht 5,000 taught throughout the day on Saturdays (9.00 a.m - 6.00 p.m.) (A one-time fee to be paid when enrolling in Independent Generally, students are expected to attend classes nine hours study or Dissertation Course) a week. Students must complete the graduate program in not less than 1.6 years and not more than five years. 4. Other fees 4.1 Damage Deposit (refundable after graduation Tuition & Fees or dismissal)* Baht 2,000 1. Tuition 4.2 Student Identification Card Baht 400 1.1 The tuition fee is Baht 3,500 per credit 4.3 Transcript Baht 100 1.2 The tuition fee for Preliminary courses is 4.4 Other Credentials(each) Baht 50 Baht 4,000 4.5 Orientation Baht 2,000 1.3 The thesis fee is Baht 4,000 per credit 4.6 Accident Insurance(based on the rate set each year) 1.4 The tuition fee for SSP(Study Skills Program) is 4.7 Graduate Student Status Maintenance (Plan B) Baht 4,000 per course Baht 1,000 per semester 2. Other fees are as follows 2.1 Educational Fees Baht 15,000 per semester *Students will receive a refund of the damage deposit within 2.2 Summer Session Baht 9,750 per semester one month from the date that the Board of Trustees confirms your status as a holder of the degree, after the deduction of any 3. Other Special fees expenses or debts students have with the University. 3.1 Registration for Graduate Student Status Baht 1,000 Plans of Study 3.2 Graduation(based on the rate set each year) To satisfy the requirements of the MBA program, students 3.3 Laboratory(course with lab) Baht 1,000 per course must complete or be granted credits for 42 credit hours. Credits 3.4 Comprehensive Examinations Baht 2,500 may be granted for academic courses taken and passed at a B level or better.

THE 73 The MBA program allows students to choose between Preliminary Courses two programs. Students with no or limited previous studies in business administration area will be required to take some or all of the Plan A following courses: Core Courses 30 credits PL 101 Introduction to Accounting Thesis 12 credits PL 102 Introduction to Business Mathematics Total 42 credits PL 103 Fundamental Statistics for Business Research Plan B PL 104 Management Core Courses 30 credits PL 107 Fundamentals of Electives 9 credits Independent Study 3 credits Curriculum: Total 42 credits Core Course (3 credits each) Students must complete 30 credit hours of the following Pass Comprehensive Examinations. courses: BA 611 Organization Leadership and Human Resource Satisfactory Program Completion Competencies To complete the MBA degree on either plan, students BA 612 Financial Management must: BA 613 Financial and Management Accounting (a) have a satisfactory attendance record. In order to BA 614 Marketing Management be graded in any courses, students must have attended not BA 615 Operations Management less than 80% of the classes in that course. The approval of the Dean of the Graduate School is required, otherwise. BA 712 Strategic Management and Business Policy (b) fulfill the requirements of either Plan A or Plan B with BA 713 Managerial Economics a cumulative grade point average of not less than the equivalent BA 716 Information Technology for Business Management of a “B” average. BA 717 International Business (c) complete a thesis and submit it to the Graduate BA 718 Applied Research in Business School at the designated time and in the official form, must have their dissertation published in academic journal(s) or conference Independent Electives proceeding(s), if in Plan A; or BA 700 Thesis (12 credits Plan A) (d) pass comprehensive examinations, if in Plan B. BA 715 Independent Study (3 credits Plan B) 74 Electives in Marketing Electives in Human Resource Management MK 712 International Marketing Management HR 731 Individual and Organization MK 717 Consumer Analysis and Market Segmentation HR 732 Managing Task - Oriented Groups MK 718 Marketing Research HR 733 Personnel Procurement and Evaluation MK 721 Marketing Distribution Strategy HR 734 Directed Research in Human Resource MK 722 Digital Marketing Management MK 723 Service Marketing HR 735 Seminar in Labor Relations MK 724 Creativity and Innovation in New Product Management MK 725 Strategic Branding Management Electives in Management MK 726 Intelligent Marketing Communication MG 741 Managing Complex Organization MK 727 Innovative Marketing Project and Activity MG 742 Management Information System MK 728 World Class Marketing for Thai Products and Services MG 745 Retail Business Management MK 731 Digital Brand Communication in Marketing MG 746 Logistics and Supply Chain Management MG 747 Innovation and Organization Development Electives in Finance MG 748 Transnational Organization Management FI 722 International Financial Management MG 752 Decision Support System FI 725 Financial Information System MG 753 Creative Multidisciplinary Project FI 726 Money and Capital Market MG 754 Organizational Relationship Management FI 731 Investment MG 755 Corporate Communication Management FI 732 Project Feasibility Studies MG 756 Quality Standard Management for Organization FI 734 Real Estate Operations MG 757 Seminar in Business Crisis and Risk Management FI 735 Credit and Debt Management FI 736 Business Valuation for Decision Making FI 737 Financial Forecasting and Business Performance

THE GRADUATE SCHOOL 75 Course Descriptions: organizing, staffing, motivating, communicating, coordinating Preliminary Courses (Non Credit) and controlling. PL 101 Introduction to Accounting The fundamental concepts in accounting and the PL 107 Fundamentals of Economics accounting nature; double entry system, the accounting Value, price, resources allocation, consumer behavior, equation, recording in general journal, posting to ledgers, manufacturer behavior, price setting in various types of markets, preparing and analyzing financial statements; and discussing price setting for production factors, behavior of economic factors, of relevant and regulations. economic growth and development, as well as the relationship between the economic policy of government and private sectors. PL 102 Introduction to Business Mathematics Set, probability, statistics, equations, linear programming, Core Courses matrix, functions differentiation, optimization and integration. BA 611 Organization Leadership and Human 3 credits Resource Competencies PL 103 Fundamental Statistics for Business Research The importance of organization leader. The charac- The statistics concepts for business research, including teristics of leader who drives the organization for sustainability. data and types of data, definitions of descriptive and inferential The roles of leader in managing the organization efficiently. statistics, frequency distribution, measurement of central The international and external organization environments that tendencies, measurement of dispersion, hypothesis testing, affect the increase of human resource competencies, purposive analysis of variance, Chi-square, regression and correlation. human competencies in changing situations and in crisis This course also provides the students to use computer and situations. The strategy formulation in developing human SPSS applications for data analysis and interpretation. competencies in organizations. The key performance index in building leader and operational followers. The assessment PL 104 Management of leadership and work competencies for developing the The various types of business operations, and organization is included as well. factors influencing business operations, namely economics, social and cultural, laws, politics, technology and competitions in BA 612 Financial Management 3 credits the market. This course also includes a study of the principles of The financial concepts and its application to management; the functions of managers with regard to planning; analytical, problem solving purposes, fund raising, financial

76 BANGKOK UNIVERSITY risk investment, planning as well as financial control for both BA 712 Strategic Management and Business Policy 3 credits long-term and short-term periods. Emphasis is placed on case The applications of business environments to studies. formulate the relevant strategies and policies, including an analysis of the strengths and weaknesses of the organizations, BA 613 Financial and Management Accounting 3 credits assessment of opportunities and threats under the threatening Accounting concept and sources of accounting environments, formulation and evaluation of competitive data in financial statement. Types of managerial accounting strategies and policies with existing resources. Case studies covers cost classifications, cost accounting methods, including and simulation games which include situation analysis, problem variable cost, standard cost, analysis and interpretation of identification, alternatives and solution findings are required the variances, analysis of relevant costs and volume profit and used for course achievement. relationships. Also covered are applications of accounting data to planning and controlling as well as operational performance BA 713 Managerial Economics 3 credits analysis and reporting. The application of economic theory to policy determination. The course covers profit characteristics and BA 614 Marketing Management 3 credits management, types of competitive markets, demand analysis The roles and significance of marketing manage- and forecasting, economic changes affecting business ment as applied in decision making for problems arising in operation in both long-term and short-term periods. complex markets, consumer behavior, market segmentation, Determination of policy when manufacturing various products, marketing analysis and forecasting, marketing planning, capital budgeting, advertising and pricing. strategies and logistics related to management in marketing mix. BA 716 Information Technology for 3 credits Business Management BA 615 Operations Management 3 credits The concepts of information technology and the The analytical system in production, a decision- management of conclusive database. The application of making context of deploying production factors, demand information technology for planning competitive strategies with forecasting, plant capacity planning and location; plant layout; both vertical and horizontal effects within and outside the job design and work measurement; planning and scheduling; organization. inventory planning and control; transportation planning: and quality control. THE GRADUATE SCHOOL 77 BA 717 International Business 3 credits MK 717 Consumer Analysis and Market 3 credits The business procedures of international enterprises Segmentation with an analysis of the roles of international business, an The procedures of consumer decisions, factors analysis of approaches to the international business development influencing the decision-making process of various kinds of focusing its internationalized mobility in legal, economic and consumers. Selected topics include consumer analysis prior cultural circumstances, diversified markets and consumers, to product distribution, methods and factors affecting market including the economic integration and alliances and their segmentation as well as application of consumer analysis to impacts on global business management. marketing policy and planning.

BA 718 Applied Research in Business 3 credits MK 718 Marketing Research 3 credits Research Methodology applied for business research. The roles of research in marketing management and Included are research planning and design. Formulation of decision making. Emphasis is placed on both theoretical and theoretical framework, hypotheses setting, population and sample practical application of selected problems. Research designs, selection, data collection, research instruments, design, data collection and analysis of survey data as aids to forecast product analysis and hypotheses testing as well as discussion of research improvement, price determination, including plans of promotion results. Managerial implementation is also discussed and and distribution strategies. applied to exploit the research results for business practice and its achievement. MK 721 Marketing Distribution Strategy 3 credits The application of marketing principles in analyzing Electives in Marketing and solving problems of distribution among manufacturers, MK 712 International Marketing Management 3 credits distributors, and clients. Included are supply chain and The role and its significance of international markets. management’s decision to develop existing channel of distribution; The course covers strategies and tactics in international creating relationship between manufacturers and distributors marketing: market development including problems regarding and between distributors and customers; marketing strategic export promotion policy and export opportunity appraisal. planning and implementation of distribution to increase sales and market share.

78 BANGKOK UNIVERSITY MK 722 Digital Marketing 3 credits marketing strategies for new product throughout the product The application of marketing concepts in digital life cycle, and qualifications of new product managers. economy. The implication of digital media as marketing channel and international marketing. The analysis of marketing MK 725 Strategic Branding Management 3 credits opportunities, the changing roles of marketing communication Relationship between brand and marketing functions. in using digital media as two-way communication, consumer The effects of brand toward consumer buying behavior and behavior in perceiving and using digital media, and the decision. Brand strategy for marketing implementation and formulation of digital marketing strategies are included. communication. Strengthening creative brand of new product for consumer acceptance. Brand development of existing product. MK 723 Service Marketing 3 credits Assessment of brand equity and consumer perception toward The development and management of services, brand. Process of creating brand strategy, covering an analysis characteristics of services, differences between selling goods of marketing environment, strategy formulation, implementation, and services, importance and growth of services; the market for and evaluation. services, building customer satisfaction, strategies for services marketing, strategies for customer retention, quality management MK 726 Intelligent Marketing Communication 3 credits and measurement for service business, customer demand on Study of conceptual framework relating to marketing service, and structure of the firm emphasizing on services. communication for creating the intelligent model of marketing communication. Analysis of efficient and effective practice of MK 724 Creativity and Innovation in 3 credits each component of marketing communication, covering adver- New Product Management tising, public relations, personal selling, sales promotion, and The concept of creative thinking and innovation in new other relevant activities. The units of analysis include individual, product management. The development and introduction of new organization, and institutions. Analysis of factors influencing products, definition of a new product, new product development the model of intelligent marketing communication, including procedure, techniques for assessing the attractiveness of a consumer behavior and perception, core characteristics of product product class with respect to market size, competitive condition, and brand, and so on. The scope is extended to strategic strategic fitness of the firm’s capabilities, new product planning of intelligent marketing communication, budget allocation management, new product performance measurement, the and management, implementation, and evaluation as well. use of test market to check the feasibility of new products

THE GRADUATE SCHOOL 79 MK 727 Innovative Marketing Project and Activity 3 credits behavior in communication by using digital media. The activities Reviews of innovation concepts. Application of of on-line marketing communication between business and relative innovation to management process of marketing projects consumers. The purposes of the digital brand communication and activities. Problems and alternatives of initiating innovation. related to consumer’s behavior and consumer attitudes toward Models of innovative marketing projects and activities. Feasibility brand, such as trust in product and service brands, brand and achievement studies for executing of innovative projects preference, brand loyalty. The process of brand building and and activities, covering essential analysis of target consumer; brand communication. The strategies in creating brands and competition; social and cultures; and other related environments. communicating brand by adopting digital technology are also Investment assessment, project planning and implementation. emphasized. Also included is total evaluation after the completion of such innovative projects and activities. Electives in Finance FI 722 International Financial Management 3 credits MK 728 World Class Marketing for Thai Products 3 credits The significance of the international investment and Services environment conducive to international investment, estimation Analysis of strengths, weaknesses, opportunities, of investment opportunity. Selected topics include the sources and threats for Thai products and services. Problems of Thai of fund, operational systems as applied in international financial products and services in domestic and foreign markets. Brand institutions, rate of currency exchange as well as the financial building and positioning of Thai products and services in the management of international businesses. world market. Analysis of foreign demand, marketing mixes strategies and development, public relation strategies, and FI 725 Financial Information Systems 3 credits logistics management for exports are included. The principles and structures of financial information systems in organizations as well as the management of financial MK 731 Digital Brand Communication 3 credits information systems, information classifications and elements of The importance of brand toward consumer’s decision information systems as related to organizational structure and making. The tools of brand communication, including online operations. Procedures of data collection, distribution of financial (digital) and off-line. The comparative analysis between both information, role of modern machinery towards data collection categories of media in brand communication. The perceived and distribution including trends of development in financial brand of consumer perception and behavior. The consumer information systems.

80 BANGKOK UNIVERSITY FI 726 Money and Capital Markets 3 credits FI 735 Credit and Debt Management 3 credits The factors influencing the demand and supply of The structure of credit management, types of credit financial capital, characteristics of money and capital markets facilities, policy and risk in credit considerations, types of debt, in as well as the influence of international financial protection policy for Non-Performing Loans (NPLs), debt capital markets. Importance of financial institutions and the role management, categories of debt, debt reconstruction, NPL of interest rates on the whole economy. management, and related regulations.

FI 731 Investment 3 credits FI 736 Business Valuation for Decision Making 3 credits The problems and the process of investment Fundamental concepts of financial analysis and management by applying up-to-date investment theories to Business analysis. The purposes of business valuation, decision-making concerning portfolio management. The The conceptual framework of Business valuation including investigation of the stock market procedures classification of techniques and tools of business valuation. The problems stocks and factors that determine their yields and risks of In valuating business and its financial performance, The investment. The focus is also on interest rates and management application of valuation techniques to various analysis related of debt instruments. to business decisions such as audit analysis, security analysis, merger and acquisition analysis as well. FI 732 Project Feasibility Studies 3 credits The assessment of investment projects for making FI 737 Financial Forecasting and 3 credits decision including analysis of environment related to supporting Business Performance factors and threats, determination of sources of fund and The linkage between financial roles and business acquisition, preparation of investment budget and sensitivity performance. The financial policy and the formation of business analysis of financial rates of return on project. policy and strategy. Economics and financial forecasts related to business internal and external environments. The related FI 734 Real Estate Operations 3 credits variables of financial forecast which affect business operation. The legal issues in real estate, methods of real estate Models and techniques of financial forecast. The applications appraisal, factors influencing price and demand on real estate, of forecasted results to build business strategy, make decisions sources and credit policy for acquisition, marketing situation of investment for business expansion, and performance and operation of real estate business. development.

THE GRADUATE SCHOOL 81 Electives in Human Resource Management HR 735 Seminar in Labor Relations 3 credits HR 731 Individual and Organization 3 credits The concepts, laws, government rules, principles of The psychology of individual learning, perception, labor relations as well as labor management. Emphasis is placed attitude and personality, including theories and models regarding on case studies in which students must consider labor problems. individual needs, motivation and human relations with organization. Electives in Management HR 732 Managing Task-Oriented Groups 3 credits MG 741 Managing Complex Organization 3 credits The definitions of task-oriented group, management of The investigation of organization theory and its internal and external communications among groups, process effectiveness to guide managers in the design of complex of group dynamic, leadership of group, conflict management in organization structures and processes in circumstances where group, coordination and participation, as well as efficiency and both the organization and the environment are complex and effectiveness appraisal of group. rapidly changing.

HR 733 Personnel Procurement and Evaluation 3 credits MG 742 Management Information System 3 credits The major elements in manpower management, The information systems and its relation to management determination of measures regarding personnel recruitment, policy, structures of information systems, system user behavior, collection of personal data and absenteeism. Topics of analysis and design of information systems via computers for psychological evaluation of personnel, individual analysis, management implication such as planning, coordinating, working efficiency, including performance evaluation processes controling and decision making inside and outside of organization. are emphasized. Included are system evaluation and development related to the organization changes. HR 734 Directed Research in Human Resource 3 credits MG 745 Retail Business Management 3 credits Management Students must prepare a research paper on specific The various types of retailing, problems in retail operation, analysis of organizational structure setting, business topics under the instructor’s supervision. strategies such as business expansion, and marketing strategy. The course also includes consumer analysis, supply chain management, and retail operation in terms of electronic commerce. 82 BANGKOK UNIVERSITY MG 746 Logistics and Supply Chain Management 3 credits the decision support system using different tools and techniques. The supply chain system and logistics for increasing Analyzing the relationship of decision support system and efficiencies in production and marketing. Those of which include management information system will also be discussed. procurement system, material handling, inventory and warehouse management, merchandise acquisition, and transportation MG 753 Creative Multidisciplinary Project 3 credits management. Project creation via systematic multidisciplinary integration. The students will learn about the whole process MG 747 Innovation and Organization Development 3 credits of conducting project including project preparation, data The management concepts related to change and analysis of relative variables, establishment of project objectives organization development, categories of innovation in and directions, strategy formulations, resources and budget organization, benefits of innovation, innovation building, allocation, and evaluation of project achievement by deploying problems and barriers on innovation building and change, concrete performance index. This course is offered to the directions and strategies for organization development, factors students from various disciplines. They can share their influencing such development, innovation and organization knowledge with each other to complete the creative project development, as well as measurement of organization as supervised by an advisor. effectiveness after proceeding development. MG 754 Organizational Relationship Management 3 credits MG 748 Transnational Organization Management 3 credits Causal analysis of issue affecting the relationship The cross-cultural management pertaining to in organization. Those of which include conflict, resistance to strategic planning and implementing of organization behavior change, delegation, operation after merger and acquisition and human resources. This course concentrates on development among firms, collective bargaining, coordination and cooperation, of cross-cultural issues in organizations, including groups and as well as employee’s personality. The analysis is operated in teamworks, management styles, empowerment, negotiation, work both management and operational levels. conflict, intercommunication, selection and training, performance appraisal and compensation. MG 755 Corporate Communication Management 3 credits Concepts and strategic communication tools utilized MG 752 Decision Support System 3 credits for enhancing work efficiency both in internal and external sides The conceptual framework and the role of decision of the organization. Analysis of organization and stakeholders support system. The course includes designing and developing demands including social trends relative to organization for THE GRADUATE SCHOOL 83 creating communication strategy to achieve the objectives of Independent Electives all parties such as corporate image building, rumor solving, BA 700 Thesis 12 credits news releasing for new products and services, and relationship building among firm, customers, and surrounding communities. BA 715 Independent Study 3 credits Study of selected topics in Business Administration. MG 756 Quality Standard Management 3 credits for Organization Analysis of the quality standard issues in the organization by using case study and relative regulations including the roles of quality standard in business competition and social acceptance, strategies for planning, implementing, and measuring quality standard.

MG 757 Seminar in Business Crisis and 3 credits Risk Management Discussion on the topics related to business risk. The various types of risk that affect the business operation. Those of which are economic risk, laws and regulations risk, political risk, social and cultural risk, technology risk, natural and environmental risk. They also include risks in business practices such as organization structure risk, strategy and policy risk, production risk etc. The assessment of risk and its impact on business. The strategies for risk avoidance are also discussed.

84 BANGKOK UNIVERSITY Faculty Member Dr. Atchara Yomsin D.B.A. (Finance), University M.B.A. Indiana University of Pennsylvania, U.S.A. B.S. (Accounting), Bangkok University

Asst. Prof. Dr. Aussadavut Dumrongsiri Ph.D. (Operations Management), , Seattle, U.S.A. M.B.A. M.S. (Industrial and Operations Engineering), University of Michigan, U.S.A. M.S. (Electrical Engineering), University of Michigan, U.S.A. B.Eng. (Electrical Engineering),

Dr. Chaivut Saengaram Ph.D. (Business Administration), Bangkok University Dip. (Construction Management), CDG, Germany M.Eng. (Structural Engineer), Chulalongkorn University B.Eng. (Civil Engineer), KMIT, Thonburi

Dr. Chakrit Pichayangkul Ph.D. (Technopreneurship and Innovation Management), Chulalongkorn University M.Acct. (Accounting Information System), The George Washington University, U.S.A. BSc. (Accounting Control System), University of North Texas, U.S.A.

THE GRADUATE SCHOOL 85 Dr. Chartchai Norasethaporn Dr. Chutimavadee Thongjeen D.Pol. Science Chulalongkorn University Ph.D. (Business Administration), Bangkok University M.A. (Public Administration), Arkansas State M.B.A. (Corporate Finance), University of Dallas, U.S.A. University, U.S.A. B.A. Thammasat University B.A. (Pol.Science), Prince of Songkla University Mr. Dhana Griengvanich Dr. Charlie Jangvijitkul M.B.A. Thammasat University Ph.D. (Business Administration), Bangkok University B.Eng. Chulalongkorn University M.B.A. (Marketing), Indiana University of Pennslyvania, U.S.A. Dr. Ekrit Liangpanich B.Eng. (Industrial Engineering), D.I.C.E. Nagaoka University of Technology, Niigata, Japan Dr. Charosporn Chalermtiarana M.M.S.E. Nagaoka University of Technology, Niigata, Ph.D. (Asia Pacific Studies), , Japan Japan M.I.P. (International Public Policy), University B.Eng. (Mechanical Engineering), B.Econ. Prof. Dr. Ellen Hertzberg Ph.D. (Marketing), University of Strathclyde, Scotland Dr. Chavalit Kitkanasiri M.Sc. (Marketing, Off-shore Suppliers), University of D.B.A. (Finance), The Joint Doctoral Program in Business Strathclyde, Scotland Administration (JDBA) Chulalongkorn University, B.A. (Management), Norwegian School of Marketing, Thammasat University, The National Institute of Norway Development Administration (NIDA) M.Sc. (Industrial Engineering), Columbia University, U.S.A. Mr. George Prugsawan M.A. (Business and Managerial Economics), M.B.A. (Executive), Sasin Graduate Institute, Chulalongkorn University Chulalongkorn University B.Eng. (Industrial Engineering), Chulalongkorn University B.B.A. (Business Management, Management Mr. Chawala Tienprasertkij Information Systems), Northwood University, U.S.A. M.Acct. Chulalongkorn University M.M. B.S. (Accounting), Bangkok University 86 BANGKOK UNIVERSITY Dr. Jiraphan Skuna Asst. Prof. Dr. Kasemson Pipatsirisak Ph.D. (Strategy and International Business), D.B.A. (International Business), United States The City University, U.K. International University, U.S.A. M.B.A. (International Business), The University of M.B.A. (Business Administration), , Birmingham, U.K. U.S.A. B.Eng. (Mechanical Engineering), Kasetsart University M.A. (Marketing), Webster University, U.S.A. M.A. (Management), Webster University, U.S.A. Dr. Jutamas Ingpochai B.Ac. (Accounting), Chulalongkorn University Ph.D. (Business Administration), Bangkok University M.Sc. (Administrative Studies), Boston University, Dr. Keerati Rushchano U.S.A. D.B.A. (International Business) United States B.A. (Business Management), Pine Manor College, International University, U.S.A. U.S.A. M.P.A. National Institute of Development Administration B.Pol.Sciences (Sociology) Chulalongkorn University Dr. Karnjana Songwathana Ph.D. (Natural Resource Economics), North Caroling Asst. Prof. Dr. Khomson Tunsakul State University Ph.D. (Marketing), Martin de Tours School of M.Econ. (Business Economics Management), Management and Economics, Assumption Chulalongkorn University University B.Econ. (International Economics), Chulalongkorn M.B.A. (English Program), Bangkok University University B.B.A. (Marketing) (English Program), Bangkok University

Dr. Karuntarat Boonyawat Dr. Kiatniyom Kuntisook Ph.D. (Accounting and Finance), Durham University, UK. D.Acct. (Accounting), Chulalongkorn University M.Sc. (Accounting and Finance), Durham University, UK. M.Acct. (Accounting), Chulalongkorn University M.Sc. (Finance), Thammasat University, Thailand. B.S. (Accounting), Bangkok University B.Sc. (Accounting), Thammasat University

THE GRADUATE SCHOOL 87 Asst. Prof. Kittika Limlawan Asst. Prof. Dr. Lokweetpun Suprawan M.B.A. United States International University, U.S.A. Ph.D. (Marketing), , Australia B.Econ. M.B.A. B.B.A. (Management), Eastern Kentucky University, Dr. Kittipat Savetratanakaree U.S.A. Ph.D. (Computer Science), KMIT, Ladkrabang M.S. (Computer Science), the University of Asst. Prof. Dr. Lugkana Worasinchai Mississippi, U.S.A. D.B.A. (International Business), University of Sarasota, B.Sc. (Applied Statistics), KMIT, Ladkrabang U.S.A. M.B.A. (Finance), University of Central Florida, U.S.A. Dr. Kittiphong Jongkittinarukorn B.Sc. (Statistics), KMIT, Ladkrabang D.B.A. (Finance), Chulalongkorn University Ph.D. (Petroleum Engineering), University of Oklahoma Dr. Luckxawan Pimsawadi M.P.A. (Public Administration), National Institute of Ph.D. (Business Administration), Bangkok University Development Administration M.B.A. Bangkok University B.B.A. (Marketing), Sukhothai Thammathirat University B.S. (Broadcasting), Thammasat University M.A. (Business Economics), Thammasat University Dr. Maneekwan Chandarasorn M.S. (Computer Science), University of Oklahoma, U.S.A. Ph.D. (Public Administration), The University of Kansas, M.S. (Applied Mathematics), University of Oklahoma, U.S.A. U.S.A. M.S. (Petroleum Engineering), University of Oklahoma, U.S.A. M.PP. (), The Australian , Australia M.S. (Engineering Technology), Pittsburg State B.A. (Economics) (2nd Class Honors), (International University, U.S.A. Program), Thammasat University B.S. (Petroleum Engineering), Chulalongkorn University Asst. Prof. Marisa Torteeka M.S. (Applied Statistics), NIDA Dr. Krairoek Pinkaeo B.S. (Science), Chiangmai University Ph.D. (International Business), Asian Institute of Technology Dr. Mongkon Laoworapong M.B.A. (General Business), Ohio University, U.S.A. Ph.D. (Business Administration), Thammasat University B.Com. (Finance & Banking), Chulalongkorn University M.S. (Accounting), Thammasat University B.A. (Accounting), Thammasat University 88 BANGKOK UNIVERSITY Asst. Prof. Nacha Vatnavilai Mr. Narin Phumviwattansirikul M.B.A. (Accounting), University of the Thai Chamber M.B.A. Indiana University of Pennsylvania, U.S.A. of Commerce B.B.A. (Industrial Management), Thammasat University B.Sc. (Accounting), Bangkok University Asst. Prof. Dr. Nathanicha Na Nakorn Mr. Nadim Xavier Salhani Ph.D. (Management), Siam Univesity Hospitality Management Degree, Hospitality M.B.A. (Finance), Ramkhamhaeng University Educational Institute, Florida, Orlando B.B.A. (Accounting), French Baccalaureate, France’s National Secondary- B.A. (English), Ramkhamhaeng University School (lyce) Diploma Dr. Natsuda Kaothanthong Dr. Nantaphol Pongspaibool D.Sc. (Information Science), Ph.D. (Finance), University of North Texas, U.S.A. M.Sc. (Information Science), Tohoku University M.B.A. (Finance), University of North Texas, U.S.A. B.Sc. (Information Technology), Internatipnal B.B.A. (Finance), Thammasat University Institute of Technology, Thammasat University Dr. Napa Voravarangkurl Ph.D. (Economics of Education and Labour), University Asst. Prof. Dr. Nattawut Jenwittayaroje of Essex, U.K. Ph.D. (Finance), Nanyang Technological University, Graduate Diploma (Economics), London School of Singapore Economics and , U.K. M.S. (Finance), Chulalongkorn University B.Econ. (Econometrics) (2nd Class Honors), B.Eng. (Civil Engineering), Chulalongkorn University Chulalongkorn University Dr. Nattharika Rittippant Dr. Naphunsakorn Waiyawuththanapoom Ph.D. (Strategic Management), The University of Texas Ph.D. (Innovation Management), Telecom Ecole de at Arlington, U.S.A. Management, Evry, France M.M., (E-Commerce), The University of Dallas, U.S.A. M.Eng. (Energy Planning and Policy), University of M.B.A. (International Management), The University of Technology, Sydney (UTS), Sydney, Australia Dallas, U.S.A. B.Eng. (Chemical Engineering), Chulalongkorn B.S. (Biology), The The University of Dallas, U.S.A. University B.A. (Economics), The The University of Dallas, U.S.A. THE GRADUATE SCHOOL 89 Dr. Neramit Panchangkakul Mr. Oliver Kittipong Veerataecha Ph.D. (Economics), University of Colorado at M.B.A. (Management), National University, U.S.A. Boulder, U.S.A. B.A. (Public Relations), Bangkok University M.A. (Economics), University of Washington, U.S.A. M.A. (Economics), Thammasat University Dr. Panachit Kittipanya-ngam B.A. (Economics), Thammasat University Ph.D. (Computer Vision), The University of Manchester, U.K. (Awarded OSS) (Overseas Student Dr. Nirand Arkaratnakul Scheme) funded by the University of Manchester Ph.D. (Business Administration), Bangkok University M.Eng. (Electrical Engineering, majoring Digital Signal M.B.A. The National University of Singapore, Singapore Processing), Chulalongkorn University B.Eng. (Electrical), The National University of B.Eng. (Electrical Engineering, Telecommunication Singapore, Singapore Engineering), Chulalongkorn University

Mr. Niruth Sripawatakul Dr. Panu Boonsombat M.B.A. Assumption University Ph.D. (Business Administration), Bangkok University B.B.A. (Advertising Management), Assumption University M.B.A. Murdoch University, Australia B.Sc. (Information System and Accounting), Murdoch Dr. Nittana Tarnittanakorn University, Australia Ph.D. (Business Administration), Bangkok University M.Ed. (Vocational Education), Colorado State University Prof. Dr. Parames Chutima U.S.A. Ph.D. (Manufacturing Engineering & Operations B.A. (English), University Management), The University of Nottingham, U.K. M.Eng. (Electrical Engineering), Chulalongkorn University Assoc. Prof. Noparath Na songkla M.Eng. (Industrial Engineering & Management), M.A. (Marketing), Webster University Asian Institute of Technology B.B.A. Ramkhamhaeng University B.Eng. (Electrical Engineering) (Honors), Chulalongkorn University Mr. Nuttawat Srisuk M.B.A. (Marketing), Chulalongkorn University B.Eng. (Mechanical Engineering King), ’s Institute of Technology Ladkrabang 90 BANGKOK UNIVERSITY Asst. Prof. Passaphon Tangchaikathayuu Asst. Prof. Dr. Pavinee Manowan M.A. (Management Accounting), Chulalongkorn D.B.A. (Accounting), Boston University University M.S. (Professional Accounting), Michigan State B.B.A. (Accounting), Rajamangala University of University Technology Thanyaburi B.Acct. (Accounting) (First Class Honor), Chulalongkorn B.Ed. (Education Measurement), Srinakarinwirot University University Dr. Peerapong Triyacharoen Dr. Paul TJ James Ph.D. (Materials Science and Engineering), Ph.D. (Quality Management), University of Michigan Technological University, U.S.A. Lincolnshire & Humberside, U.K. M.S. (Metallurgical and Materials Engineering), M.Phil. (Research Methodology), University of Cambridge, Michigan Technological University, U.S.A. U.K. B.Eng. (Industrial Engineering) (2nd Class Honors), M.B.A. (Education), University of Keele, U.K. Kasetsart University M.Sc. (Quality Management), University of Humberside, U.K. Dr. Penjira Kanthawongs M.Eng. (Engineering), , Ph.D. (Business Administration), Bangkok University New Zealand M.B.A. (Management Information Systems), Post Graduate Diplomas (Quality Management), University of Houston, U.S.A. University of Humberside, U.K. B.B.A. (Marketing and Finance), University of Houston, B.Eng. (Engineering), University of Auckland, U.S.A. New Zealand Asst. Prof. Dr. Pim Soonsawad Asst. Prof. Pavinee Choysunirachorn Ph.D. in Marketing (Online Marketing), National Taiwan M.Ac. (Accounting), Chulalongkorn University University, Taiwan B.S. (Accounting, 1st Class Honors), M.Sc. (Engineering Business Management), Warwick Bangkok University University, U.K. B.Pol.Science. Chulalongkorn University

THE GRADUATE SCHOOL 91 Dr. Pirayut Pattanayanon Assoc. Prof. Dr. Pradit Wanarat D.B.A. (Marketing), Argosy University, U.S.A. Ph.D. (Management Science), University of M.B.A. (Marketing), Argosy University, U.S.A. North Texas, U.S.A. B.A. (Business Arts), Assumption University M.B.A. University of Evansville, U.S.A. M.S. (Engineering Management), University of Assoc. Prof. Dr. Pisit Chanvarasuth Evansville, U.S.A. Ph.D. (Management Information Systems), Rensselaer B.Eng. (Civil Engineering), Chiangmai University Polytechnic Institute, Troy, U.S.A. M.S. (Management Information Systems), Rensselaer Asst. Prof. Dr. Prae Keerasuntonpong Polytechnic Institute, Troy, U.S.A. Ph.D. (Accounting), Victoria University of Wellington, M.B.A. (Finance), Loyola University Chicago, U.S.A. Australia V.M.D. Chulalongkorn University M.B.A. (International Busineess/Marketing), Sasin Graduate Institute of Business Administration Asst. Prof. Dr. Pongprot Chatraphorn B.B.A. (Accounting), University of Texas at Austin, U.S.A. Ph.D. (Accounting), Virginia Polytechnic Institute and State University, U.S.A. Asst. Prof. Dr. Prawat Benyasrisawat M.Acct.The George Washington University, U.S.A. Ph.D. (Accounting and Finance), The University of B.Acct. (Accounting) (1st Class Honors), Chulalongkorn Durham, U.K. University M.Acc. New Mexico State University, U.S.A. Dr. Poompichai Tarndamrong B.BA. (Accounting), Prince of Songkla University Ph.D. (Business Administration), Bangkok University LL.B. Thammasat University M.P.A. Stamford University Mr. Preecha Chaochotechuang LL.B. Bangkok University Ph.D. (Knowledge Management and Innovation Asst. Prof. Dr. Pornpimol Chongphaisal Management), Bangkok University Ph.D. (Management), , Japan M.B.A. Ramkhamhaeng University M.A. (Comparative Management), Ritsumeikan B. Econ. Ramkhamhaeng University University, Japan B.B.A. (Marketing), Assumption University

92 BANGKOK UNIVERSITY Dr. Rapeerat Thanyawatpornkul Dr. Sahanon Tungbenchasirikul D.B.A. (International Business), Asian Institute of Ph.D. (Business Administration), Manchester Business Technology School, University of Manchester, UK. MB.A, (Executive Program) (International Business and M.A. (Economics), School of Economic Studies, Management of Technology), Asian Institute University of Manchester, UK. of Technology M.A. (Business Economics), Chulalongkorn University M.Eng. (Electric Power System Management), Asian B.Sc. (Economics), Kasetsart University Institute of Technology B.Eng. (Electrical and Communication), Srinakarinwirot Dr. Sansanee Thebpanya University Ph.D. (Finance), The University of Connecticut, U.S.A. M.B.A. (Finance), The University of Connecticut, U.S.A. Dr. Rapeesorn Fuangkasem B.S. (Business Administration), Kasetsart University D.B.A. (Finance) The Joint Doctoral Program in Business Administration (JDBA), Chulalongkorn University, Dr. Santi Termprasertsakul Thammasat University, The National Institute of Ph.D. (Finance), , Colchester, UK. Development Administration. M.Sc. (Finance) (with Distinction), University of Essex, U.K. M.B.A. (Finance), University of Technology, Sydney, M.B.A. (Finance) (Honors), National Institute of Australia Development Administration B.A. (Political Science), Thammasat University B.B.A. (Finance and Banking), Thammasat University

Dr. Rattima Mukda-anan Asst. Prof. Saranyapong Thiangtam Ph.D. (Gender and Development Studies), Asian Ph.D. (Technopreneurship and Innovation Management), Institute of Technology (AIT) Chulalongkorn University M.A. (Social Development, Policy Analysis), National M.B.A. (Marketing), Kasetsart University Institute of Development Administration B.Ec (Economics), Chiang Mai University B.A. (Advertising), Bangkok University Dr. Sarit Chokchainirand D.B.A. Manchester Business School, U.S.A. M.S. (Finance), London Business School, U.K. B.Com. , Australia

THE GRADUATE SCHOOL 93 Assoc. Prof. Sasanant Vivadhnajat Assoc. Prof. Dr. Sittiporn Pimsakul M.Com. (Marketing), Chulalongkorn University D.Eng. (Manufacturing Engineering), University B.Com. (Marketing) (Honors), Chulalongkorn University of Michigan-Ann Arbor Michigan, U.S.A. M.Eng. (Manufacturing Engineering), Rochester Institute Asst. Prof. Dr. Sasiprapa Phanthanasaewee of Technology, U.S.A. Ph.D. (International Business), Asian Institute of Technology B.Eng. (Production Engineering), King Mongkut’s M.B.A. Bangkok University University of Technology, Thonburi B.B.A. (Marketing), Bangkok University Dr. Somchai Thamsirisup Dr. Satit Wittayakorn Ph.D. (Management Studies), Glasgow University, U.K. Ph.D. (Business Administration), Bangkok University B.Eng. (Electrical Engineering), Chulalongkorn University M.B.A. (Management), Golden Gate State University, U.S.A. Dr. Somkiat Mansumitrchai B.Eng. (Mechanical), Chulalongkorn University Ph.D. (International Business/Marketing), University of Texas, U.S.A. Dr. Sawat Wannarat M.S.B.A. (Business Administration/Marketing), Ph.D. Southern Cross University, Australia University of Illinois at Urbana-Champaign, U.S.A. M.B.A. National Institute of Development Administration M.I.M. (Marketing) Thammasat University (NIDA) B.S. (Economics), College of Commerce B.Eng. (Civil Engineering), Mr. Songchai Buddhimanoth Assoc. Prof. Dr. Sippapas Pornsooksawang M.A. (Industrial and Organizational Psychology), Ph.D. (Finance), State University of New York, U.S.A. Thammasat University M.A. (Economics), Thammasat University M.Sc. (Accounting), Thammasat University B.A. (Economics), Thammasat University B.Acct. Thammasat University A.P.C. (Operation Research), New York University, U.S.A. Dr. Srisuda Thungsuwan Ph.D. (Economics Ph.D. in Business), Auburn University, U.S.A. M.S. (Economics), Kasetsart University B.A. (Library Science), Khon Kaen University 94 BANGKOK UNIVERSITY Asst. Prof. Dr. Suchart Tripopsakul Asst. Prof. Dr. Supachet Chansarn Ph.D. (Technopreneurship and Innovation Management), D.Econ. (Demography), Chulalongkorn University Chulalongkorn University M.E. (Economics Management), North Carolina State M.Sc. (Retail Marketing), Chulalongkorn University University, U.S.A. M.M. (Marketing Management), Mahidol University B.Econ. (International Economics), B.A. (Economics), Thammasat University Chulalongkorn University

Asst. Prof. Dr. Suchitra Tunlayadechanont Dr. Surakiat Kahaboonsirihansa Ph.D. (Accounting), George Washington University, Ph.D. (Economics and Finance), NIDA U.S.A. MsC. (Economics and Finance), University of York M.B.A. (Management Planning and Control), George B.Acct. (Accounting), Chulalongkorn University Washington University, U.S.A. B.Ac. (Accounting Theory) (1st Class Honors), Mr. Surat Ketrattanakul Chulalongkorn University M.B.A. (Marketing), Chulalongkorn University B.Acc. Rachamongkol Phranakorn Dr. Sukit Uarmahacharoen D.Psy (Executive Management and Leadership), Dr. Sutha Jiaranaikulvanich California School of Professional Psychology, Ph.D. (Accounting), Chulalongkorn University U.S.A. M.Ac. (Accounting), Chulalongkorn University M.I.M. (Marketing), Thammasat University B.Ac. (Accounting), Chiangmai University B.B.A. (Marketing), Assumption University Assoc. Prof. Dr. Suthinan Pomsuwan Dr. Sumas Wongsunopparat Ph.D. (Leadership and Human Behavior), Ph.D. (Marketing), Cornell University, U.S.A. United States International University, U.S.A. M.B.A. (Finance & Marketing), Carnegie Mellon M.LA. (Communication), Oklahoma City University, U.S.A. University, U.S.A. B.A. (Communication Arts), Bangkok University M.D. (Dermatology), Mahidol University B.A. (Management), Sukothaitammathiraj University

THE GRADUATE SCHOOL 95 Dr. Tanakorn Masetien Asst. Prof. Dr. Thanawan Sangsuwan Ph.D (Management), Columbia University, U.S.A. D.B.A. (Marketing), U.S.I.U., U.S.A. M.B.A. Bangkok University M.B.A. (Marketing), University of Toledo, U.S.A. B.A. (English), Bangkok University B.Econ. (Quantitative), Chulalongkorn University

Asst. Prof. Dr. Taninrat Rattanapongpinyo Dr. Tharinee Limpibuntern Ph.D. (Population Education), Mahidol University Ph.D. (International Business), Asian Institute of M.Sc. (Economic Development), National Institute of Technology Development Administration M.B.A. (Technology Management), Asian Institute of B.E. (1st Class Honour in Economic), Chulalongkorn Technology University B.Acct. (Accounting Information System), Chulalongkorn University Asst. Prof. Tassaneenart Limsuthiwanpum M.Ac. (Accounting), Thammasat University Dr. Thitithep Sitthiyot B.Sc. (Accounting), Kasetsart University Ph.D. (International Finance and Monetary Policy), Claremont Graduate University, U.S.A. Dr. Teerapun Chaimongkonrojna M.A. (Public Finance and Taxation), Michigan State Ph.D. (Organization Development), Assumption University, U.S.A. University (with President Award of Academic B.S. (Economics) (1st Class Honors), Kasetsart Excellence) University M.B.A. Thammasat University B.Pharm. Mahidol University Dr. Tipat Sottiwan Ph.D. (Educational Research, Measurement and Dr. Thanaiwong Kirativanich Statistics), D.B.A. (International Business), United States International M.S. (Applied Statistics), King Mongkut’s University University, U.S.A. of Technology North Bangkok M.B.A. Western Illinois University, U.S.A. B.Sc. (Applied Statistics), University of the Thai B.B.A. (Management), Assumption University, U.S.A. Chamber of Commerce

96 BANGKOK UNIVERSITY Dr. Tispol Nakornsri Dr. Vilasinee Bunyasrie Ph.D. (Business Administration), Bangkok University Ph.D. (Economics), University of Hawaii at Manoa, M.B.A. (Business Administration), University of U.S.A. San Francisco, U.S.A. M.A. (International Economics & Finance), B.Eng. (Industrial Engineering), Thammasat University Chulalongkorn University B.E. (Economics), Chulalongkorn University Dr. Titinan Nakornsri Ph.D. (Business Administration), Bangkok University Assoc. Prof. Dr. Vincent Ribiere M.B.A. (Finance), University of San Francisco, U.S.A. D.Sc. (Engineering Management and Systems Engineering-Knowledge Management), B.Sc. (Finance), Kasetsart University George Washington University, U.S.A. Ph.D. (Management Sciences), Paul Cezanne Assoc. Prof. Dr. Vara Varavithya University, France Ph.D. (Computer Engineering) (Research Excellent M.Sc. (Computer Science), Polytechnic School of Award), Iowa State University, U.S.A. Marseille, France M.S. (Computer Engineering), Iowa State University, M.Sc. (Industrial Engineering), Polytechnic School U.S.A. of Marseille, France B.Eng. (Electrical Engineering) (Honors), King Mongkut’s Institute of Technology, North Bangkok Asst. Prof. Dr. Virut Kitnuntaviwat Ph.D. (International Business), Asian Institute of Asst. Prof. Dr. Veerapong Malai Technology (AIT) Ph.D. (International Business), Asian Institute M.S. (Economic), University of Colorado, U.S.A. of Technology B.Ed. (Business Education) (1st Class Honors), M.B.A. (Business Administration), Bangkok University Chulalongkorn University B.B.A. (Marketing) (2nd Class Honors), B.A. (Marketing), Bangkok University Bangkok University

THE GRADUATE SCHOOL 97 Dr. Vorravee Pattaravongvisut Mr. Woramit Krutto Ph.D. (Business Management), the Intercultural M.S. (Development Economics), NIDA University, the Netherlands B.Econ. Ramkhamhaeng University M.S. (Management), Ecole des Hautes Etudes Commercials, Switzerland Dr. Worapong Leewattanakit B.B.A. (Human Resource and Organisation Ph.D. (Information Science), Vienna University of Management), Thammasat University Technology, Austria M.S. (IT in Business), Chulalongkorn University Dr. Warotai Kosolpistkul B.Eng. (Computer Engineering), KMUTT D.E.S. (Economic and ), University of Innssbruk, Austria Dr. Wuthichai Sittimalakorn M.A. Econ. (Econometrics), Memphis State University, Ph.D. (Marketing), University of Stathclyde, U.K. U.S.A. M.S. (Engineering Business Management), B.Econ. (Monetary Economics and Public Finance), University of Warwick, U.K. Chulalongkorn University B.Eng. (Electrical Engineering), KMITL

Asst. Prof. Dr. Wilert Puriwat Ph.D. (International Retailing and Marketing Research), University of Oxford, U.K. M.B.A. (Strategy), Yale University, U.S.A. M.B.A. (Marketing), Thammasat University B.B.A. (Finance & Banking) (Honors), Chulalongkorn University

98 BANGKOK UNIVERSITY