NSF VIRTUAL FALL SUMMIT ‘20

September 16-17, 2020

The NSF is going virtual with the new NSF Virtual Summit Series! The Summit Series will consist of three (3) Summits that include everything attendees love about the National Sports Forum, but in a more intimate, virtual setting. Each of these unique Summits will give attendees the chance to experience two days filled with networking, education, and idea-sharing with the industry‘s best & brightest right at their fingertips. We‘re bringing the Forum Family together again, and you won‘t want to miss it!

To register or for more information visit www.sports-forum.com/virtual-fall-summit/ or contact Melissa Salaya [email protected] OR 949.282.3535 WEDNESDAY | SEPTEMBER 16, 2020 ALL TIMES PACIFIC TIME ZONE

Time PROGRAM (All Programming Virtual) (All Times Pacific Time) SPEAKERS 9:00am Opening Welcome Ron Seaver, President, National Sports Forum 9:00am Keynote Session: “From Where I Sit - A Candid Conversation with Nick Kelly” Nick Kelly, VP, Partnerships, Beer Culture & Community, Anheuser-Busch 10:00am Budweiser Networking Lounge & Show Hall Presented By: MORNING WORKSHOPS 10:30am TICKET SALES Jeff Tucker, Vice President, Ticket & Premium Revenue, SPONSORSHIP SALES Presented By: Andy Szabo, Senior Manager, Corporate Partnerships , Oakland A’s David Martinez, Director, Global Sponsorships, SAP MARKETING Lane Joyce, Head of Experiential Marketing, Anheuser-Busch Inbev Presented By: Doug Bentz, Vice President, Marketing & Digital, San Jose Sharks Dan Hall

NON-TRADITIONAL REVENUE Vickie Eiges, Senior Manager, Special Events Sales & Business Development, Joey Nevin, Vice President, Giants Enterprises, San Francisco Giants CUSTOMER RETENTION Todd Bynum, Senior Manager of Partnership Development, Lisa Feigenbaum, Vice President, Group, Premium Hospitality and Event Sales, DIVERSITY & INCLUSION Vincent Pierson, CEO & Principal Strategist, VSP Diversity Solutions Ariel Enrique Guerrero, MPA, Co-Founder & Managing Partner, O&G Racial Equity Collaborative CAREER DEVELOPMENT - “HIRE ME!” Trip Durham, Founder, 2D Consulting, LLC 12:00pm Morning Session Concluded - Networking Lounge & Trade Show Remain Open AFTERNOON PROGRAMMING 3:00pm Afternoon Welcome 3:15pm SUPER PANEL “A VIEW FROM THE TOP” Moderator: Kevin Griffin, Senior Vice President, Marketing Strategy, The Adcom Group Panelists: Jonathan Becher, President, San Jose Sharks Larry Baer, President & CEO, San Francisco Giants Kim Stone, General Manager, Chase Center Danita Johnson, President & Chief Operating Officer,

4:15pm Closing Remarks

4:30pm Budweiser Welcome Networking Reception Presented By: BREAKOUT BLOCK 2 BREAKOUT BLOCK 1 3:15pm 3:00pm 4:40pm 4:30pm 12:00pm 10:45am 10:15am 9:00am 9:15am Time

Budweiser Networking LoungeBudweiser & Networking Trade Show Hall Morning Session Concluded - Networking Lounge Concluded & Session -Networking Morning Trade Show Open Remain PanelSuper “On theFiring Line:Managing Through theAge ofCoronavirus” Opening Welcome (All Programming Virtual) (AllPROGRAM Times Pacific Time) BREAKOUT SESSIONS#2 BREAKOUT SESSIONS#1 Afternoon WelcomeAfternoon Budweiser Closing Networking Reception Budweiser Closing Networking Closing Remarks SPONSORSHIP CUSTOMER RETENTION NON-TRADITIONAL REVENUE MARKETING SENIOR MANAGEMENT BUSINESS DEVELOPMENT DIVERSITY &INCLUSION TICKET SALES FAN ENTERTAINMENT SOCIAL & DIGITAL MEDIA THURSDAY |SEPTEMBER 17, 2020 In COVIDIn &Delighting “Game On!-Engaging Your Fans Opportunities” Premium Relationships Without In-Venue orIn-Person “Relationships Matter -How to Long Maintain Term “Generating Revenue in Times ofUncertainty” Livestreams” How from toMoney “Live Make Stream Laboratory: Your Your Sponsors” aBigImpact” Habits that Make Manager’s“The Guideto InclusiveLeadership: Small “Bet onit: “Bet The Untapped Potential ofSports Wagering” Inclusion” onDiversity, theMark WE KeepMissing & Equity “A Practical Conversation to Create Change: Real Why a Post COVID-19 World” “How Season Ticket Changein Benefits Holder/Member Australian Football League” “Engaging Fans ALook Returns: at the When Sports “Digital =Everything”

Presented By: Presented By: Presented By:

Steve, CEOBeCore Dupee U.S. Bank Chris Lee, SVP, Marketing &Experiential HeadofSponsorships , Adam Lippard, CPOGMRMarketing, Francisco San Panelists: Dewayne, CMO/InnovationPortland Trailblazers Hankins Officer, , Co-FounderModerator: DanMigala , 4FRONT Multicultural Faculty-in-Residence, OhioUniversity Christina Wright Professor, Assistant COSMA ofInstruction, and Director Giants Lindsay Campbell, Director, Suites Luxury &Premium Retention Francisco, San PenixSean , Legends ofSales , Director at AT&T Stadium , PresidentBrian Bauer Marketing , BauerEntertainment Ron Seaver Forum, President, National Sports SPEAKERS Blackhawks Chris Slepokura, Director, Chicago Production &Entertainment, Corporation Chanda Brown, Marketing &Promotions Manager , Georgia Lottery Baltimore Ravens Panelists: Trey Manager,, Senior Bennet Corporate Sales, Partnership , FounderModerator: MarkJeffery &CEO, Aquimo Sports Advisory Sports Evan Davis Capital, SeventySix , ManagingDirector, andGaming Betting Sports Academy Corinne, Co-Founder Milien &Executive, Director The Winning Edge Leadership FerreraSammie , Team Lead, &Entertainment Projects Sports , Sharks Frank Batres-Landaeta, Director, JoseSharks , San ClientDevelopment Tim Mullaly,Australian Manager , Tradable Partnerships Bits Commissioner, Associate Eric SanInocencio -Strategic Media,ACC Digital ALL TIMES PACIFICALL TIMES ZONE TIME KEYNOTE SPEAKER: NICK KELLY Nick Kelly has been with Anheuser-Busch for more than 6 years, and his list of accomplishments is robust. As Vice President of Partnerships, Beer Culture, and Community for Anheuser-Busch, Nick is responsible for Anheuser-Busch’s efforts in sports, music, and entertainment as well as all community operations for the company including Grants Farm in St. Louis, the Clydesdales operation, and the many brewery tours around the country. With over 800 employees, his team has accomplished many things in a short amount of time and has helped position the company as a leader in sports and entertainment. VP, Partnerships, Nick has brought a refreshing perspective to A-B’s sports, entertainment and community entities Beer Culture & to rework, revitalize and position the brewer’s brands and company for growth. Whether it’s Community pushing for player rights in the beer category, incentive based partnerships, or groundbreaking Anheuser-Busch activations, Nick’s ability to manage more than 100 professional team and league partnerships presents a new challenge every day.

During Nick tenure at Anheuser-Busch, the company has seen marketing success with such campaigns as Dwyane Wade’s “This Bud’s for 3”, the Bud Light Brown’s Fridge, and Busch’s Car2Can program with Kevin Harvick. Recently, Nick’s organization has spearheaded many initiatives for AB’s leadership in the COVID-19 pandemic. Quickly recognizing the need of long-term partner, The Red Cross, for additional blood drives, Nick’s team organized drives across the country by leveraging partnerships across every major league to use the team’s facilities. The company also opened many of its own tour centers for the same cause with upwards of 15,000 lives potentially saved by those donations.

Nick graduated from Marshall University where he was active on the football team. Most fitting, Nick’s favorite beer is Bud Light Platinum.

TAKE A PEEK AT SOME OF OUR SPEAKERS... Attendee Pricing Registrants will have the option to pick between different pricing plans! Varying badges come with a plethora of different benefits. Prices start at ONLY $49! Register HERE NOW!

GENERAL PRESS ADMISSION ROW COURTSIDE Live Session Access Trade Show Access Networking Access Attendee Roster Sponsor Gift Breakout Session Decks 3 Month Replay Access 6 Month Replay Access Download Capabilites Bonus Content Pricing Per Event $49 $99 $149

*For groups of 4 or more attendees from the same organization, please contact Melissa Salaya at [email protected] to learn more about our group pricing rates! REGISTER NOW SPONSORSHIP CLICK OPPORTUNITIES

HERE! Join us and make your mark by becoming a sponsor during the 2020-2021 NSF Virtual Summit Series and grow your business in the professional and collegiate sports industry. Badges start at As a sponsor, you can have the opportunity to display thought leadership, generate ONLY $49! brand awareness, and interact with a large audience of influential sports executives in a Or bring your entire dynamic virtual setting. team and take advantage of our Exhibiting at the Virtual Fall Summit discounted group starts at ONLY $1,500! rate packages! With the NSF Virtual Trade Show, our is to introduce companies that have the ability to impact our industry’s efforts to generate revenues, service clients, and engage our fans!

EXHIBITOR BOOTHS INCLUDE: - Virtual Exhibitor Booth - Capability to set Inbound/Outbound Meetings - Access to Engagement Metrics - Ability to run Live Demo’s & Showcase Products - Five (5) “Press Row” Badges

To register or for more information visit www.sports-forum.com/virtual-summit-series/ For more sponsorship opportunities, contact Mitch Heimbach at or contact Melissa Salaya at (949) 282-3535 | [email protected] (949) 363-3144 | [email protected] 2020 Virtual Fall Summit THANK YOU TO OUR OFFICIAL Planning Committee

2020 VIRTUAL FALL SUMMIT SPONSORS Andy Szabo Sr. Manager, Partnerships Oakland A’s OFFICIAL SPONSOR Lane Joyce Head of Experiential Marketing Anheuser-Busch/InBev

Doug Bentz VP, Marketing & Digital San Jose Sharks

Vickie Eiges Sr. Manager, Special Events Sales & Business Development STRATEGIC PARTNERS San Francisco 49ers

Dave Martinez Director, Global Sponsorship SAP

Lisa Feigenbaum VP, Group, Premium Hospitality & Events Sales, EVENT AFFILIATES Sacramento Kings Jeff Tucker VP, Ticket & Premium Revenue San Francisco Giants

Todd Bynum Sr. Manager, Partnership Development Golden State Warriors

Dan Hall