Franchise Opportunities International
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INTERNATIONAL FRANCHISE OPPORTUNITIES WHY JOIN THE FAMILY? • Fastest growing fitness brand worldwide • More than 1,100 studios opened worldwide in less than 8 years • Zero studio closures • Unique concept, producing real results for our members & franchisees • State of the art treadmills, rowing machines and fitness equipment • Daily changing workout routines designed by fitness experts • Low fixed expenses with high margins • Comprehensive area development & franchise training, onboarding and cross-functional support • Boutique studio size - 300 m2 WE ARE GLOBAL • Australia • Kuwait • Canada • Mexico • Chile • New Zealand • China • Peru • Colombia • Poland 1,100+ STUDIOS • Costa Rica • Saudi Arabia 22 COUNTRIES • Dominican Republic • Singapore • Germany • Spain • Guatemala • UAE • Israel • United Kingdom • Japan • United States LOOKING FOR AREA MASTER FRANCHISEES / AREA DEVELOPERS IN: France, Germany, Italy & other select European & Asian countries ORANGETHEORY® MAKES IT SIMPLE TO GET MORE LIFE FROM YOUR WORKOUT Orangetheory Fitness is a 1-hour group personal training workout broken into intervals of cardiovascular and strength training that produce maximum calorie burn. The heart rate-based, 5-zone interval training program is designed to encourage the members to maintain a target zone that stimulates metabolism and increases energy. Fitness coaches lead each one-hour session using a variety of equipment including treadmills, rowing machines, suspension training and free weights, getting heart rates in the target Orange Zone for the desired time to produce the Orange Effect. The result is more energy, visible toning and extra calorie burn after the workout. WE MAKE IT SIMPLE. • Orangetheory has the most impactful 1-hour science-backed workout in the industry. • Our heart rate-based interval training enables participants to continue to burn calories for up to 36 hours after the workout is over. • Our highly trained and certified coaches motivate members to safely push their limits. • Our connected technology-tracked workout, lets members know how hard they need to be working to get the best results. LISA B. 36 253 89% 167 MORE ORANGE ZONE Twelve minutes in the ‘Orange Zone’, two- to-three times a week, is all one needs to create vast benefits and more life. Backed by Excess Post-Exercise Oxygen Consumption (or EPOC), Orangetheory’s heart rate monitored training is designed to maintain a target zone that stimulates metabolism and increases energy. We call it the afterburn. Our members can burn an estimated 500 to 1,000 calories in 1-hour and keep burning calories for up to 36 hours. SCIENCE Twelve minutes in the Orange Zone is all you need to charge your metabolism and create the Orangetheory afterburn. COACHING Get the energy of a group workout with the attention of an experienced, certified personal coach. TECHNOLOGY Our interactive fitness equipment delivers heart rate data and performance metrics in real-time. CONNECT YOUR HEART TO YOUR WORKOUT From the moment our members step on a treadmill, their OTbeat™ wearable device seamlessly connects. The member's workout stats are all right in front of them. After every Orangetheory class, members receive an email summary detailing calories burned, Splat Points, and other metrics so they can track their progress over time. MORE ACCLAIM ‘Fastest growing franchise’ ‘Fastest growing private company’ ‘One of the Best Workouts in America’ ‘Fastest-Growing Women-Owned Businesses’ ‘Year In Search Award: Top Trending Workout’ MORE MEMBER LOVE 800,000+ 1,200,000+ MEMBERS SOCIAL FOLLOWERS AVERAGE AGE EDUCATION EMPLOYMENT 76% 24% 35-44 31% BACHELOR'S 51% 40+ HRS 80% FEMALE MALE 25-34 30% MASTER'S 35% 0-39 HRS 9% HOUSEHOLD INCOME (USD) MARITAL STATUS DISTANCE TO OTF $150K 39% MARRIED 62% 5 MILES OR LESS 57% $100K 20% NEVER MARRIED 29% $75K 14% MORE ON ORANGETHEORY At Orangetheory Fitness, we set both our members and franchise partners up for success. Our science-based workout is proven to produce results, and our tried-and-true development track record is evidence of an effective franchise formula. Orangetheory is now the fastest growing studio franchise in the U.S. With more than half a million members and more than 1,100 studios around the globe. We are just getting started in our mission to create a healthier world. But perhaps the most rewarding part of being an Orangetheory franchisee is knowing you are delivering the best 1-hour workout experience that fosters community and changes people for the better. Our members’ success equates to franchisee success, which in-turn, will help foster your success. ORANGETHEORY FITNESS IS ENERGIZING In color theory, each color stimulates a different psychological response. Orange invokes energy, youthfulness, vitality, and health. This is the concept behind Orangetheory Fitness. THE ORANGE EFFECT IS BACKED BY SCIENCE AND PHYSIOLOGY Orangetheory Fitness uses science to stimulate the energy and vitality in your body. You will begin to feel more energized and strong with each interval. The science behind the program is excess post-exercise oxygen consumption (EPOC). After cardiovascular exercise or weight training, the body continues to need oxygen at a higher rate than before the exercise began - also known as oxygen debt. Your body continues to use oxygen and burn more calories as if you were still working out. ORANGETHEORY FITNESS LEVERAGES PSYCHOLOGY Group personal training sessions leverage the Group Dynamic Theory that the energy and mood of a group can magnify itself to greater heights than that of a lone individual. Working out in a group provides camaraderie, support, accountability and structure to help achieve fitness goals. People who workout in groups stick to their goals more consistently than those who workout alone. And they have more fun. ANATOMY OF THE 1 BOUTIQUE STUDIO TRX LOCKERS 2 1 SUSPENSION TRAINING 5 3 2 SHOWERS / CHANGING AREA 6 ROWERS 4 5 3 FREE WEIGHTS 7 TREADMILLS 6 4 OTBEAT™ HEART-RATE 8 RECEPTION 7 MONITORING SCREENS AREA 8 Our state of the art studio is designed to produce results. We use the latest technology to make sure our members get the optimum workout, and our boutique size allows us to build locations quickly and in the right places. The average studio is 300m2, with a workout area that is 175 - 225m2 REQUIREMENTS • 250 - 350m2 • Above average net income areas • Min. finished floor to ceiling height of 3 meters • Ground floor frontage • Good access to parking • Good visibility Master Franchisee / Area Developer APPLICATION PROCESS • Complete online inquiry • Connect with OTF representative • Complete application • Complete due diligence • Submit business plan • Meet with franchise team • Franchise application approved • Franchise document signed • Attend applicable training • Site selection • Teaser + Presale start for memberships • Begin construction • Open and operate a successful franchise + region RECOMMENDATIONS • Experience in Health & Wellness/ Fitness industry appreciated • Existing structure / teams to leverage appreciated • Experience with US Master Franchisee / Area Developer franchises is a plus APPLICATION PROCESS • Companies / groups / investors with solid entrepreneur experience • Experience in directly operating and developing multi-unit networks in retail industry, whether services or products • Long term vision. Desire to develop a whole region / market to its fullest potential and commit to a multi-year area development schedule (15-100 units depending on size of the area covered) • Master Franchisee candidates should be willing and able to directly invest in and operate a significant number of the studios themselves (at least 20% of potential units) • Willing to dedicate a full-time team to the Orangetheory Fitness project • Experience in recruiting, running and motivating salesforce teams • Deep understanding of market, culture, customer habits, etc. of the region • Connections / access / understanding of real estate retail market • Ability to communicate with the Franchisor in English language Orangetheory Fitness offers a comprehensive series of customized training modules, to the targeted stakeholders, in a timely schedule to successfully accompany the development of the international Area Developer and opening of the first studios: PRE-OPENING Master Franchise/Area Developer Training Real Estate Training Sales & Operations Training & Fitness Foundations Pre-Sales Training Launch Training (Sales & Operations + Fitness) Field Support POST-OPENING Strategic Planning & Execution Training Regional Certification (Sales & Operations / Fitness) Regional/International Summit(s) Executive Business Reviews DAVE LONG Chief Executive Officer & Co-Founder Dave has had much success blending his passion for fitness with his business acumen. As CEO, Dave spearheads the company’s rapidly growing franchise model, regional development and product development efforts, and its popular fitness apps and state-of-the-art heart rate monitors. Prior to Orangetheory, he held senior sales and operations roles with Massage Envy, taking it from 20 to 800 stores; and building an area representative network at European Wax Center, which ultimately expanded to 550 locations in less than nine years. He graduated from the University of Florida with a bachelor’s degree in physical therapy and a master’s degree in business administration. ELLEN LATHAM Creator & Co-Founder Ellen has had a lifelong passion for and commitment to health and fitness throughout her four decades in the industry as a physiologist and entrepreneur.