FITNESS Global SPECIAL Franchise WIRE MASTER, REGIONAL AND INTERNATIONAL FRANCHISING

FITNESS FRANCHISING: WHICH TYPE OF CENTER? GYM OR TRAMPOLINE PARK? FIND YOUR IDEAL PARTNER ALL IN THE NEW GLOBAL WIRE

GOLD’S GYM P6 SNAP FITNESS P14 GRAVITY P22 CURVES P26 REACH YOUR STRONGEST FINANCIAL POTENTIAL

BY HELPING PEOPLE ACHIEVE THEIR POTENTIAL THROUGH FITNESS.

Transform lives, including your own, by joining the #1 FULL SERVICE FITNESS most respected and best-known brand in the fitness FRANCHISE IN THE WORLD industry category. Providing a market-leading, 96% BRAND AWARENESS best-in-class service, Gold’s Gym franchisees serve 3+ THE MOST RESPECTED AND BEST- KNOWN BRAND IN THE CATEGORY million members worldwide with 700+ gyms in 29 states & 28 countries. Opportunities available from many U.S. $84 BILLION GLOBAL FITNESS INDUSTRY and International markets that are primed for growth. FIGHTING OBESITY

Begin your journey. Transform your life. Join our legacy.

Visit franchising.goldsgym.com

© 2018 Gold’s Gym. All Rights Reserved. *The financial representation is for the 115 corporate owned facilities during 2016, regardless of their size as published in Item 19 of our 2016 Franchise Disclosure Document (FDD). There is no assurance you will do as well, and you must accept that risk. THIS IS NOT AN OFFER OF A FRANCHISE. Offerings are made by prospectus only. Welcome

Welcome to the second edition of the Global Franchise Wire. This online extra from the number one journal in international franchising [ CONTENTS ] looks at the presently surging trend in fitness centers. This is a franchising sector which has exploded over recent years. From city center 4 5 TIPS TO GET YOUR FITNESS mega-venues to small neighborhood 24/7s, FRANCHISE IN SHAPE By Jamie Weeks of the Western world has taken to these with open Orangetheory Fitness arms. It’s a trend which has melded well with franchising, and international investors have 6 GOLD’S GYM made a success with fitness too: gyms which are Long-established success story household names in the U.S. and the U.K. can now routinely be found in the most far-flung 10 WHY BUY A locations. But this doesn’t mean that franchising TRAMPOLINE PARK? 6 It’s where fun meets fitness fitness will assure you of success, Like any other branch of this exciting industry, care needs to 12 CURVES be taken in franchisee selection, location choice Safe, welcoming women’s concept and so on. To help you make the right choice, this issue of GF Wire includes lots of useful 14 SNAP FITNESS advice and suggestions for brands to franchise. Putting franchisees first Happy franchising! 16 F45 TRAINING Fast growing training idea Ross Gilfillan Editor 18 4 GREAT FITNESS Global Franchise OPPS TO FRANCHISE [email protected] Your entry to the sector THE BUSINESS START-UP MAGAZINE ISSN 1744-6988

02 EXPERT 06 EXPERT ADVICE 9 771744 698037 ADVICE * Brand profiles * Brand profi les * Interviews 1366-2295 * UK-based start-ups 22 GRAVITY Industry news Industry trends Making 771366 229039 * * ISSN What 9 Business plans * Franchise directory *

Money £3.3.2525 JUNE 17 * £3.99Franchise VOLUME 13 ISSUE 2 www.startupbusinessuk.net

www.what-franchise.com* SENIOR THE BUSINESS START-UP MAGAZINE SUCCESS Trampoline park going places STORIES Got what it Ready to You’re never too old TAKES? to be a franchisee The skills you’ll ROLL MORE BANG need to become The pros and a successful cons of buying a FOR YOUR franchisee franchise resale MOVERS BUCKS How to get the most & SHAKERS out of local newspaper Artisan crafted advertising gourmet food meets TRAIN TALKING cutting edge logistics 26 FLIP OUT to gain SHOP Training and The benefits of a support is the retail franchise bedrock of over starting success from scratch 16 Make Money A leading UK operator Proven profit potential Online at Home Joscocare founder offers franchisees three tried and tested revenue streams with Simon Coulson of The Internet Business School

PAGE SHOUT PAGE FUNDING PAGE HIT THE JUNE 2017 PAGE OUTSOURCING PAGE JOIN 400,000 PAGE CHOOSE 11 ABOUT IT 8 YOUR FUTURE 6 HIGH ROAD 32 FOR PROFIT 12 ENTREPRENEURS 16 SUCCESS How PR can get Expert advice on how to Common myths about 7 top tips to focus your Opportunity knocks in the How informed decisions your brand noticed secure the right deal van-based franchising business strategy Direct Selling sector infl uence your future 28 4 REASONS WHY FITNESS IS THE SECTOR FOR YOU Why you should jump in now!

30 XPONENTIAL FITNESS www.globalfranchisemagazine.com Multi-faceted business

ADVERTISEMENT SALES DIRECTOR EDITOR Mark Forsyth 44 (0)1323 471291 Ross Gilfillan [email protected] [email protected] GROUP ADVERTISEMENT MANAGER ART DIRECTOR Richard Davies 44 (0)1323 471291 Lee Whiteford [email protected] DESIGNER 22 GROUP ADVERTISING MANAGER Adam Barford Dan Lodge 44 (0)1206 505951 CREDIT CONTROL [email protected] Sue Carr SENIOR ACCOUNTS MANAGER 44 (0)1206 505903 Neal Phillips 44 (0)1323 471291 PUBLISHER [email protected] Matthew Tudor SENIOR ACCOUNTS MANAGER Tom Hepton 44 (0)1206 505487 [email protected] Follow us on twitter: ACCOUNT MANAGER @globalfranmag Craig Bartlett 44 (0)1323 471291 [email protected] HEAD OF EDITORIAL (BUSINESS) Fae Gilfillan [email protected]

Published by Aceville Publications Ltd The Boatshed, Sovereign Harbour, Eastbourne, East Sussex, BN23 6JH. Printed in England © Aceville Publications Ltd

GLOBALFRANCHISEMAGAZINE.COM 3 ADVICE

5 TIPS TO GET YOUR FITNESS FRANCHISE IN SHAPE

Like any other businesses, succeeding with a fitness franchise depends on how you handle a wide range of issues

hroughout the process of growing 20 Orangetheory Fitness franchise studios CREATING A COMPANY and then partnering with Ta private equity firm to expand my CULTURE THAT PRIZES A WELCOMING, operations further, I’ve learned a FRIENDLY COMMUNITY few lessons on how to succeed in the OF PEOPLE INVESTED fitness franchise world. Here are the IN THEIR HEALTH five most integral pieces I’ve learned TAKES TIME AND over the past few years of building EFFORT AND IS THE my businesses. MOST IMPORTANT THING YOU CAN DO AS PEOPLE AND PROCESS A FITNESS FRANCHISE 1 GO HAND-IN-HAND OWNER” As fitness franchise owners, there are three things you can easily focus on: revenue and expenses, human capital, and process. It’s easy to get caught up focusing on revenue and expenses, but what you really should be focusing on is human capital and processes, because those take more time and skill to build. Building human capital isn’t easy - it means spending the time to hire the right people who are humble,

passionate and hardworking, and then training them and HOW TO CREATE A WINNING COMPANY focusing on helping them grow professionally. Building this kind of world-class team doesn’t happen overnight; you must CULTURE WITHIN YOUR FRANCHISE make it your top priority. To do so you have to take a close 1/ You care because you are an owner of the business; look at how and what you delegate to managers and team make your team owners too. Sharing ownership with members so you can focus on recruiting, hiring, and training. your leadership team ensures they understand you Learning how to appropriately motivate your team is an are as vested in them as they are in the business, and ongoing journey. I offer my team clearly spelled out incentive collectively, you’ll feel like you are all in it together. structures that motivate hourly employees with month- 2/ Set monthly and quarterly attainable goals for bonuses. end bonuses that are tied to specific KPIs, such as member With millennials, we need to be able to show progress satisfaction measured through customer surveys. I also offer in minutes, not years. equity in the business for studio and regional managers who are helping drive profitability and have a significant impact 3/ Outsource tasks that aren’t human capital related. on the performance of each studio. If it’s not growing your business or focusing on developing employees, it is time to outsource it. It’s no secret that happy, motivated employees who are paid well to perform well will keep your members happy 4/ Invest in employees early – don’t wait until it’s too late. and your business growing, so don’t make the mistake 5/ Make it about the member/client/customer. If you focus of overlooking human capital and building a great team. on them by creating a warm, friendly, community, your Working with my team is my favorite part of owning my employees will focus on that as well. businesses, and I am committed to helping them grow and making them happy every day.

4 globalfranchisemagazine.com KNOW WHAT YOU every financial statement to a cloud 2 DON’T KNOW account. Don’t keep these separate Owning a business is a humbling with each person who manages each ABOUT THE AUTHOR experience. You’ll quickly learn that piece of the business; instead leverage there are certain tasks and activities technology solutions to centralize all Jamie is CEO of Honors Holdings, which owns that fall far beyond your domain your paperwork. and operates over 25 Orangetheory Fitness of expertise. Truth is, you won’t be studios across the US and UK. Before moving the best, most qualified person to BEING IN THE WEEDS into the franchise world, Jamie was a Senior execute each and every task. For 4 WON’T HELP YOU GROW Vice President at Morgan Stanley’s Southeastern these activities that fall beyond your It’s tempting to get in the weeds of Wealth Management Group and prior to that purview – such as accounting and your business a lot of the time, digging he was a Director at Barclays Wealth and an taxes or search engine marketing – and drilling into problems as they Executive Director at UBS. Jamie received his B.A. don’t waste time trying to learn them arise. However, once you’ve opened in classical rhetoric from Huntingdon College and when you could be building your team more than two businesses, this will an MBA from the University of Georgia. and your company start to consume your life, and your processes. Find an business will suffer from a lack of organization that leadership and high-level analysis. member was comfortable and I specializes in helping One of the best things you can do as knew I wanted to bring that feeling franchise owners an owner is hire managers you trust, to more people. No matter how with these aspects incentivize them correctly, and give many businesses you have, making of business and them the reins to be in the weeds. With it about each and every member outsource it to 20 fitness studios under ownership who comes through the door to them instead. currently, I have several layers of your studio is the key to having a Though it will managers which gives me the ability to successful business. seem cheaper to do zoom out to 30,000 feet and look at the Happy employees also make for it yourself, the time health of the businesses holistically happy members. Keep your team you lose that you and deal with problems only as they upbeat and motivated and you’ll see could be growing are escalated to me. the same attitude reflected in your your business or By focusing on the human capital members. Using member feedback building your team aspect noted above, it becomes easier tools and tying incentives to the is enough (and to let go of the details knowing you results of customer satisfaction more) to justify the have a trusted team in place to get the surveys also motivates team members cost of outsourcing. job done. This type of management to go above and beyond. Creating For me specifically, structure allows me to have a clear a company culture that prizes a I lean on the mind to analyze the business from a welcoming, friendly community franchise specialist strategic standpoint, make decisions, of people invested in their health accountants and and be a leader for my team members. takes time and effort and is the most bookkeepers over important thing you can do as a fitness at Ceterus. They MEMBERS FIRST, ALWAYS franchise owner. Make it about the understand what it is 5 Are you focused every day member or someone else will! like to be a franchise on making it about the members? The fitness market is only growing. owner and can get me For some people, opening the Millennials and our children have my financials soon after the month door to a gym is scarier than you been raised with fitness as a cultural ends. Plus, I see franchise benchmarks know. When I first stepped into an value and will demand the same from and all of my financial data all in one Orangetheory Fitness franchise, the market. This presents an incredible place saving via their portal which I noticed immediately that I didn’t opportunity to bring something saves me time and energy from feel intimidated; quite the opposite, beneficial to people and capitalize tracking down those details myself. it was incredibly welcoming! Every on a new cultural phenomenon.

CENTRALIZE OPERATIONAL 3 DOCUMENTS To that end, if you ever want to sell your businesses you’ll need to have all official documents ready to hand over to a potential buyer. I recently took on an investment partnership with a private equity firm to grow my operations further, which is a similar process, and from that experience I learned the best way to manage all those critical documents is to upload every lease, every legal document,

globalfranchisemagazine.com 5 BRAND PROFILE

[ GOLD’S GYM ] HEALTHY GLOBAL EXPANSION FOR GOLD’S GYM FRANCHISES 2018 promises to be a great year for the fitness industry – and market leader Gold’s Gym is looking for dynamic partners to assist in its ongoing global expansion

s the sun rises each Gold’s has gladly been a part of have realized the benefits of a day – from Amsterdam millions of members’ fitness journeys healthy lifestyle, they embrace our to London, Dallas to – more than three million members approach to fitness.” That includes AS THE #1 FULL- Dubai, and far-flung around the world, to be exact. In celebrating milestones such as the SERVICE FITNESS pointsA around the globe – Gold’s Gym 20th anniversary for the Gold’s 2017, 49 gyms opened globally. That FRANCHISE IN welcomes its members, ready to push makes 700+ gyms in 28 countries on Gym network in Egypt, once more AN $84 BILLION- for their personal best. six continents, including two of the reinforcing the brand’s long- DOLLAR GLOBAL With every workout, Gold’s largest Gold’s Gyms ever built – in standing leadership position on the FITNESS INDUSTRY, continues its long-held mission Amman, Jordan and Alexandria, international stage. GOLD’S HEADS to transform lives. For 50+ years, Egypt. And today, the iconic brand As Gold’s Gym reaches new INTO 2018 ON industry-leading Gold’s Gym has is looking fitter than ever with “The markets, franchisees monitor their A QUEST TO TAKE strived to “help people achieve their Power of Experience.” success not just by the return on ITS ENTHUSIASM potential through fitness.” And the investment but also by benefiting AND PASSION FOR company that pioneered the industry SKY’S THE LIMIT FOR personally from the distinct silver FITNESS TO MILLIONS from its first location in the United INNOVATIVE FITNESS lining of Gold’s mission: sharing MORE, INCLUDING States in 1965 is now redefining it INDUSTRY LEADER healthier choices and lifestyles. GROWTH INTO EUROPE with personalization and innovation “The fitness industry continues to Texas franchisee Bryan Murphy AND CHINA” on a global scale. grow and post year-over-year record sees transformation in his clients’ lives health club membership,” says Ken every day as they embrace a healthy Phipps, Gold’s Gym director of global lifestyle with frequent visits to one of franchise development. As the #1 his six Houston-area Gold’s Gyms. “I full-service fitness franchise in an $84 am passionate about fighting obesity, billion-dollar global fitness industry, particularly childhood obesity,” he Gold’s heads into 2018 on a quest to says, “so growing additional gyms take its enthusiasm and passion for in my market is important for me in fitness to millions more, including order to bring fitness and a healthy growth into Europe and China. lifestyle to as many people as possible.” Last year, Gold’s Gym further expanded its international footprint GLOBAL PERKS with 15 new gyms in India and seven FOR FRANCHISEES, new gyms in Japan. Saudi Arabia FITNESS DEVOTEES is set to double its market share from For investors looking for a business 10 to 21 gyms later this year. with not only brand recognition An international agreement also but also a sense of purpose with a was signed in Iraq, and plans to positive impact, Gold’s Gym has a expand into Vietnam and Thailand proven formula to offer potential are well under way. business partners. Multiple markets “We had a great year,” says are still available worldwide, and Phipps. “As more people worldwide international expansion comes with

6 globalfranchisemagazine.com choosing skilled master franchisees music library with a wide-range of who can champion the brand in available coach-led workouts makes countries around the world. exercise both enjoyable and easily Master franchisees must have available for those on the road. experience in growing multiple GOLD’S 3D™ is the organization’s locations with their own company or new, cutting-edge body scan that as a franchisee with another brand in takes less than a minute to capture another country. Gold’s Gym carefully measurements, producing a 25-page vets all potential master franchisees Fitness Profile with personalized to increase the probability of fitness goals. franchise success. GOLD’S STUDIO®, a recently AT A GLANCE: Each new country being launched training concept considered for Gold’s Gym expansion that includes GOLD’S FIT®, Name of franchise: Gold’s Gym is carefully researched. Whether GOLD’S BURN™ and Established: 1965 to consolidate prospective markets GOLD’S CYCLE™, which is the Number of outlets: 701 [550 franchise / 151 under one master franchisee or latest approach in making exercise corporate-owned] to divide areas into several both relevant and exciting. Last year, Location of units: India, Japan, Philippines, Indonesia, territories is part of the initial BOOTCAMP also was implemented Egypt, UAE, Oman, Dominican Republic, Ecuador, Costa process on the way to successfully at 150 gyms, with plans to expand Rica, Saudi Arabia, Venezuela, Russia, Czech Republic, opening new locations. exponentially this year. Armenia, Kuwait, Morocco, Jordan, Trinidad, Canada, Gold’s Gym also offers the potential Peru, Australia, UK, Mexico, Saipan, Netherlands, Qatar for a strong return on investment “Functional training will continue Investment Range: $2.5M to $5M with market-leading, best-in-class to be an industry focus in 2018,” Minimum required capital: $500,000+ liquid, service, a respected and well-known Phipps says. “As a commitment to our $1M+ net worth brand, a proven track record for members, franchisees, and master growth over five decades, innovation franchisees, Gold’s constantly tries in the industry and a knack for to evolve in how we approach both responding to members’ requests for fitness and our business model.” new products and services. Members If you have exceptional business benefit from top-of-the-line fitness acumen and experience and are equipment, personal training, world- enthusiastic about fitness, you may class facilities, group exercise options be ideal to be a master franchisee and more. for Gold’s Gym in your country. In addition, Gold’s continually Potential candidates must have strives to respond to member strong financial capability (net worth demands and trends, such as the in excess of $1M). fitness app, GOLD’S AMP™. Are you ready to begin your journey Tech-savvy fitness aficionados and transform your life? Join the can download GOLD’S AMP™, a legacy. For more information about personalized, digital personal trainer Gold’s Gym franchise opportunities, on an app available on Apple App visit https://franchising.goldsgym. Store and Google Play. Its custom com or call +1-214-296-5026.

globalfranchisemagazine.com 7 Become a fit20

Master • unique fitness method • fit in 20 minutes per week Franchisee! • active in 7 countries

experience it www.fit20.com yourself ADVICE

WHY BUY A TRAMPOLINE PARK?

Trampoline parks are a concept that appeals to the whole family and offers fun and fitness in one neat package. How do they stack up against traditional gym franchises?

rampoline parks have a relatively low monthly income and embrace online shopping often been compared from a consumer. The difference is culture. With this changing retail to the gym market. that a trampoline park offers a safe environment, space is now becoming A TRAMPOLINE Agreed, they are both fitness solution for the whole family available to trusted leisure operators Tenvironments that people are active whilst providing a level of fun and to provide a catalyst and a footfall- PARK OFFERS A SAFE FITNESS in, but a trampoline park is so much enrichment that can’t be compared boosting shot to the arm. SOLUTION FOR THE more than that! Good operators to a gym visit. Landlords of major retail schemes WHOLE FAMILY provide a fun experience that works In the UK, positioning parks and malls across the world are WHILST PROVIDING across many demographics. in high footfall retail and leisure beginning to understand the need A LEVEL OF FUN AND Whilst there has been schemes has proved to be highly for leisure operators to provide an ENRICHMENT THAT consolidation in the gym market, profitable. Furthermore, partnering experience which will drive custom CAN’T BE COMPARED there are still a large number of with F&B and other leisure operators towards their retail tenants. There is no TO ANY GYM VISIT” franchised concepts competing for to create value for customers when better time to capitalise on purchasing they are visiting the mall has proved a proven trampoline park model. fruitful for all parties concerned. Vendors able to think laterally, SOLID PARTNERSHIP without damaging the brand by It is key for potential investors to discounting heavily to drive their understand that the people within footfall, are seeing significant the franchised business have the returns based on loyalty with this necessary experience, drive and collective multi-brand approach. passion to help build a business within their territory. Money is ESTABLISHED BRANDS not the answer, it’s much more The conventional high street is than that. What is needed is a solid labouring to meet the needs of the partnership from the outset. consumer and established brands The industry itself has been have failed to reposition themselves operating successfully in the US

globalfranchisemagazine.com 9 ADVICE

ABOUT THE AUTHOR

Richard Lang, Franchise Director at Gravity has been working in leisure and F&B since leaving the military. Richard has been with Gravity for the past two and half years and is now responsible for expanding the Gravity Brand across the globe. Gravity is actively seeking franchisee’s in Europe and the MENA region with ambitions to enter the Asian market also. Gravity has a fantastic pipeline of real estate ready to go across these territories in prime retail and leisure scheme and should anyone wish to discuss the franchise offering further please email Richard directly on: richard@gravity- uk.com, www.gravity-franchise.co.uk

for around 12 years, dispelling the 2/ Do they have multi-units sites? 8/ What experience do the myth that the trampoline park is a leadership team have in the 3/ What are their safety records fad. Location is key and potential leisure industry? across the whole business? Is this franchisees should align themselves externally verified and if so, how? 9/ Are they members of the with a brand that has a high-quality International Association of pipeline of real estate to ensure that 4/ Be sure to ask what R&D on their Trampoline Parks? the business is sustainable. equipment has been completed to ensure that everyone within a 10/ Do they have experience and MASTERING EUROPE trampoline park is safe? relationships with the territory’s The opportunity in Europe is now 5/ How do they support their largest retail landlords? prime for a master franchisee or existing network of franchisees investor to establish themselves and what are their returns on Returns can be significant, once across the European continent. investment to date? the investment is recouped. You Anyone serious about securing as the master franchisee can build a master franchise in a territory 6/ How is the franchisor going equity and value as you expand a should really put these simple 10 to ensure that the business business across the territory and questions to the Franchisor: remains competitive? this can happen quickly if you are working within a proven model 1/ How many sites does the 7/ What solutions will be provided and executing the operations franchisor have experience in to me as a franchisee to diversify the manual to the letter. operating corporately? This doesn’t offering as the market matures in mean their franchised units! their territory?

10 globalfranchisemagazine.com HOTTEST FRANCHISE IN THE FITNESS INDUSTRY!

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FIRST EVER FUSION OF INFRARED HEAT AND ISOMETRICS

(504) 297-1HOT HOTWORX.NET/FRANCHISING [email protected] BRAND PROFILE

[ CURVES ] FRANCHISING WOMEN’S FITNESS, WORLDWIDE Curves has been specializing in women’s fitness for 25 years. Global Franchise talks to Joanna Dase, European Operations Director about this successful global franchise

TELL ME to improve their lives. This passion WHAT IS THE APPEAL FOR ABOUT CURVES manifests itself in our caring support CUSTOMERS OF CURVES? For over 25 years, Curves for our members and in our belief Curves offers a community has been a proven that if we deliver our programs and of support with one-on-one business model designed products with the highest level of coaching to help members especially for women, excellence, we can make a real and achieve their goals. Each Curves offering a supportive, lasting difference. We do not operate club creates a non-judgemental welcoming and safe alone in this mission; we are strong and welcoming environment in environment in which because we have built a community which women of all shapes, sizes, to help our members of people with common values ages and fitness levels can work achieve their goals. We and objectives. out and reach their health goals. empower women to When a member joins Curves, transform their lives through TELL ME ABOUT THE they join the family. Our boutique regular 30-minute full body CURVES CIRCUIT? clubs foster a community of like- strength training circuits. We have Our Curves circuit is designed minded members, who support WITH OVER 25 YEARS more than 4,000 clubs in over for safety, simplicity and one another during their fitness IN THE FITNESS 80 countries. effectiveness. These machines and weight loss journeys. With a INDUSTRY, CURVES IS adjust automatically to every Curves Circuit Coach being there A PROVEN BUSINESS HOW DID YOU START, woman and fitness level, providing every step of the way to teach and MODEL AND WE AND WHAT WAS THE cardiovascular exercise with motivate, our members never CONTINUE TO EXPAND” ORIGINAL IDEA? strength training through safe feel isolated or alone as they The first Curves club was opened hydraulic resistance. This progress through their health and in 1992 as a fitness and weight-loss provides an effective workout fitness journey. Our 30-minute facility designed especially for whilst also protecting the joints strength training workouts are women. The aim was to provide and increasing bone density. fun, fast and effective and appeal somewhere to help support and Specifically designed for women, to women of all ages and all empower women to acquire a habit every low-impact machine works fitness levels. Members receive of exercise and become healthy at least two muscle groups and monthly coaching sessions with physically and mentally, as their as many as four at any one time. our Curves Coaches to assess wellness flourishes. Curves provides With the Curves Circuit, the results and receive nutritional a comfortable environment where upper body, lower body and core advice in order to help achieve women can get all the exercise they are given a full body workout in and maintain the healthy lifestyle need, together with their friends, in just 30 minutes. This is designed and weight management. just 30 minutes. Curves clubs have to ensure the right form and the a supportive team who coach and right resistance are achieved with HOW MANY FRANCHISES DO motivate our members as they enjoy maximum results during each YOU OPERATE AND WHERE their workouts. workout. Our ‘next generation’ ARE THEY? Curves SMART sensors provide With over 25 years in the fitness WHAT MAKES YOU DIFFERENT instant feedback, precision industry, Curves is a proven FROM YOUR COMPETITORS? workouts and progression reports business model and we continue We are driven by a common passion, to help our members achieve their to expand. Currently we have over a commitment to empower women goals and monitor their progress. 4000 Curves Franchisees Globally

12 globalfranchisemagazine.com and over 2.4 Million women members WHAT TRAINING AND working out daily! We have clubs in SUPPORT IS PROVIDED ONCE the UK, Ireland, America, Far East I OPEN MY NEW FRANCHISE? and Central Europe to name a few! A new trainer programme has been designed and implemented for all our TELL ME ABOUT THE TRAINING new Franchisees to follow with their AND SUPPORT YOU OFFER A staff, and there are online training NEW FRANCHISEE portals, in-club and phone training We have a dedicated team of available to all members of staff at all experienced specialists whose role levels. Regional meetings, workshops is to ensure support in every aspect and training sessions are also of running your Curves Franchise. A scheduled throughout each year to number of our Senior Management ensure all our staff continue to meet team (myself included) have opened the high service levels we provide. and successfully operated our own A Regional Business Development Curves Franchises, so we know from Manager (BDM) is assigned to you practical experience the challenges and your club to provide regular AT A GLANCE you may face, and more importantly, support and advice to help grow how to overcome these. From day one, your business effectively. A Regional Name of franchise: Curves we provide support with business Community Network enables you International plans and finding a suitable location. to share best practices and gain Established: 1992 We assist with the lead-up to opening additional support from other Number of franchised outlets: of your club, working closely with Curves franchisees. Over 4000 our Operations and Marketing Location of units: Globally: UK, Ireland, USA, Canada, teams to ensure a successful opening WHAT ARE THE QUALITIES YOU Scandinavia, Central Europe, for you. All new Franchisees are LOOK FOR IN A PROSPECTIVE Africa, Asia, Far East and invited to attend a five-day Curves MASTER FRANCHISEE? Middle East Comprehensive training course Personality, drive, passion and Investment range: £35- 40K which covers topics such as Our entrepreneurial spirit are all key URL: www.curves.eu Brand and Values, Service, Sales, elements to running a successful Contact: Ross McManus, Our Curves Circuit, Marketing and Curves franchise, as is a passion for Regional Franchise Sales Promotion and Member Growth, health and wellbeing, and fitness in Manager RMcManus@Curves. Member Retention, Staff Training, women. Additionally, we are looking com / [email protected], Recruitment and Reporting. Our aim for people with a keen business +44 (0)7561 404 517, mobile is to support our Franchisees every acumen, who will thrive in a growing +44 (0)7534 966 622 step of the way, ensuring your new fitness industry. franchise is a huge success for you and your members. In the final weeks WHO SHOULD PROSPECTIVE leading up to the opening of your new MASTER FRANCHISEES Franchise, a Curves mentor will also CONTACT? help by visiting your club and will Please contact Ross McManus, our work with you during your the first Regional Manager at RMcManus@ week of opening, providing support Curves.com or [email protected] and ensuring that everything for more information. runs smoothly.

globalfranchisemagazine.com 13 BRAND PROFILE

[ SNAP FITNESS ] THE POWERHOUSE FITNESS FRANCHISE Snap Fitness has been on the cutting edge of fitness franchise development since launching in 2003. Approaches from would-be franchisees with a similar level of dynamism are welcomed

n one of the most competitive best fitness experience. He knew intensity workouts that are available industries on Earth, Snap he wanted to make “Snap Fitness” to members anytime, anywhere. Each Fitness has continued to be brand a franchise concept from the club provides high-def TV screens OUR FRANCHISEES a leader in the fitness world very beginning, but with the idea that display GIFs of each movement HAVE THE Iby evolving with trends and the that franchisees come first. Taunton on a timer, so members can complete OPPORTUNITY TO needs of our members. Ever since believed in providing franchisees the workout on their own schedule. MAKE THEIR MARK, our inception in 2003, our business with the support they need to Unlike many boutique gyms or large CHANGE LIVES, AND BE model and fitness concept has thrive and provide a results-driven, fitness brands, Snap Fitness members A PART OF A GLOBALLY continued to develop. Snap Fitness convenient, and innovative fitness have the option to get fit whenever RECOGNIZED BRAND started as a turnkey 24-hour fitness experience for members. it works with their schedule. IN ONE OF THE solution, which at the time was brand Convenience is our key differentiator. FASTEST GROWING new. Today, our clubs are still 24/7, VARIETY, CONVENIENCE Our results-focused concept INDUSTRIES” but you’ll find robust fitness offerings, & RESULTS includes Myzone heart tracking a supportive community, heart rate Snap Fitness prides itself on offering devices to allow members to monitoring technology, and personal variety when it comes to fitness monitor their performance. Myzone trainers. All in all, it’s a fitness – this includes functional fitness, technology is the most accurate experience focused on results. cardio and strength training, group heart rate monitoring in the industry, Peter Taunton founded the fitness classes, and personal training. allowing members to see how hard Chanhassen, MN based company Recently, the brand started focusing they need to work in real time to burn with the goal of creating the world’s on providing members with daily fat, build muscle, and get fitter faster!

14 globalfranchisemagazine.com AT A GLANCE

Name of franchise: Snap Fitness Established: 2003 Number of franchised outlets: 1367 Location of units: 26 countries worldwide Investment range: $149,771 - $462,800 Minimum required capital: $250,000 URL: www.snapfitness.com/fitness-franchise-opportunities Contact: [email protected]

FRANCHISEES FIRST franchisees. Each owner makes the with marketing collateral to promote Consumers are seeking opportunities business their own per their personal heart rate training, so members could to improve their health and wellness strengths, which is what many of our understand the benefits to achieve more than ever, making the fitness owners find attractive about the brand. better results faster. industry one of the most rewarding In addition to being provided with industries. Entrepreneurs that UNPARALLELED BUSINESS the tools needed to stay on trend are passionate about health and SUPPORT and continue evolving, Snap Fitness wellness often become Snap Fitness Snap Fitness’ viable team of experts includes franchisees in research and franchisees, as well as people who conduct research to identify possible development, as well as listening to all have a background in business, locations and market viability. The new ideas that are brought to the table. personal training, and those who real estate team aids in site selection Franchisees often test out concepts want to help people change their lives. and lease negotiation. Once a location on their own – the company finds out The Snap Fitness franchise system is selected, our in-house team of what works and implements the best is one of the most mature in the interior designers help develop a with the larger franchise system. business and through our experience club design that is customized to the has developed an extremely robust specific market and franchisee. The EXPANSION OPPORTUNITY training program for franchisees. team works tirelessly to maximize the Snap Fitness has over 2.000 locations space while also making it look and open or currently in development SNAP UNIVERSITY feel like a boutique gym. around the world. Our franchisees The first step in the training program While some members just have the opportunity to make their is Snap University – a full week of recognize the Snap Fitness brand mark, change lives, and be a part of a training and education including due to its industry reputation, globally recognized brand in one of operations, sales, personal training, Snap Fitness also offers marketing the fastest growing industries. Being marketing, and more. Additionally, assistance to be used at the discretion part of the Snap Fitness brand gives from February through June, Snap of the franchisee. This includes members the chance to reach their Fitness travels around the country quarterly campaigns and assets, fitness goals while achieving your to offer continuous education social media assistance, marketing own business objectives. opportunities for franchisees webinars, and much more. For Moving forward, Snap Fitness will regarding the constantly-evolving example, when heart rate technology focus on opening more locations both fitness industry. A new program is was incorporated into the franchise domestically and internationally. created every year to keep our fitness system, franchisees were coached Approximately 50 percent of experts and owners cutting-edge in on how the belts worked, how to franchisees own more than one the world of health and wellness. train with them, and how to utilize location, but the company hopes to Snap Fitness also prides itself the belts to attract and retain open more than 130 new locations in on the flexibility it provides to members. They were also supplied the coming year in brand new markets.

globalfranchisemagazine.com 15 BRAND PROFILE

[ F45 TRAINING ] POWERHOUSE FITNESS CONCEPT Australian-born F45 Training has grown to more than 750 franchises in 26 countries. Here’s why.

he boutique fitness a unique fitness franchise. F45 fills F45 INNOVATION: WORKOUT- industry has quickly the gap between a traditional gym ENHANCING TECH become a global where people pay a small membership Fitness is not the only element at AS ONE OF THE phenomenon, changing fee to go and do their own thing, and the heart of F45 Training; the brand Tthe health and wellness world forever. a personal training session, which also prides itself as a leader in the FASTEST-EVER GROWING Australian-owned F45 Training is a can be expensive. People may be technology space. Inside the studios, FRANCHISES IN THE quietly-growing superpower in this time-poor, but they still want to patented F45 TVs guide clients WORLD, WE HAVE still rapidly-expanding space — but have a great workout with support through their workouts, allowing GROWN AT A RAPID they’re about to get louder as they and encouragement from fitness coaches to provide hands-on support PACE. I THINK THAT conquer the U.S. market. professionals. This is F45 Training’s and encouragement, delivering a CAN BE LARGELY point of difference. When you enter consistent experience. F45 also has THE F45 PHILOSOPHY: A ATTRIBUTED TO OUR an F45 studio you get instant access real-time heart rate monitoring (F45 STRAIGHTFORWARD VISION WINNING FORMULA to a dynamic and supportive team Lionheart) and gamification AND UNMATCHED Using the smartest combination of environment, led by world-class software to ensure members get a SUPPORT TO OUR strength and cardio, F45 Training coaches who motivate and challenge high quality training experience FRANCHISEES” offers a 45-minute, high intensity members in each session. with each workout. interval training (HIIT) workout designed to burn more than 750 calories. Designed by Sport Scientists and Elite Athletes, F45’s unique team-based workouts include an array of interval stations and feature 27 distinct workout systems that incorporate more than 3,000 exercises, ensuring the highest level of variation for clients; they’ll never do the same workout twice.

F45 Training’s approach is simple: Simplicity Innovation Results driven Strong sense of community Enjoyable Short for “functional training in 45 minutes,” F45 is catching on in a big way. The brand has grown to more than 750 franchises in 26 countries – outpacing both McDonald’s and Subway in their early growth periods. The rapid expansion is the result of F45’s highly profitable business model, as well as incredible consumer response. F45 Training’s rise is an indication that there’s demand in the market for

16 globalfranchisemagazine.com Motivation is key – from training partners. The brand has provides daily training programs encouraging coaches to the plans to grow sports partnerships and a fully automated back-end community environment of each significantly in the U.S. and beyond. infrastructure, letting franchisees studio, F45 members are driven to The concept is endorsed by focus on the key value drivers in their push themselves during every class. celebrities and relied on by business rather than being consumed For those days where members might professional athletes. F45 is already by hours of administrative duties and need an extra push, F45’s heart- one of the most in-demand franchise paperwork. pumping playlists keep the energy concepts in the world; with continued Instead of relying on large studio up and inspire classgoers to keep on U.S. growth on the horizon, F45 square footage, expensive equipment moving. F45FM is the brand’s own is poised to become the biggest and an army of staff to run the digital radio station, broadcasting brand in both the franchise and business, F45’s modest requirements fresh, DJ-produced mixes. These fitness industries. let franchisees get started quickly and pre-made playlists are one less thing easily. Most owners have their initial franchisees to have to worry about, F45 FRANCHISES: A SIMPLE, investments repaid within 18 months. so they can focus on premier SMART BUSINESS SYSTEM F45 franchisees enjoy a greater customer service. “Motivation, innovation, results work/life balance while earning But there’s more. F45 Training – that has always been our brand a substantial income and most is bringing game play into exercise vision,” says former equities trader importantly, they can follow their to enhance engagement and ensure Rob Deutsch, who founded F45 in passion of living an active lifestyle members get the most out of every 2011 before beginning a franchise and help others do the same. workout. The revolutionary platform model in 2014. “As one of the fastest- Owners are not required to have uses rules and point scoring to create ever growing franchises in the world, professional fitness certifications physical challenges among members, we have grown at a rapid pace. I think but are encouraged to leverage skill both inside the studio and across that can be largely attributed to our sets developed in other industries to social media platforms. The innovative winning formula and unmatched maximize profitability. F45 Training is experience harvests a continued sense support to our franchisees.” helping to improve not only the lives of of community (and a healthy sense The brand expects to have 1,200 members, but franchisees by creating of competition) among members, franchises globally by the end of 2017 a user-friendly business model that is creating another unique point of and plans to double in volume each destined for success. difference in the marketplace. year. In the U.S. F45 currently has 150 studios sold and expects more than F45 AMBASSADORS & 100 to be opened by year’s end. PARTNERSHIPS: THE PROS Armed with the simplest, smartest ARE ONBOARD business system in the fitness AT A GLANCE: F45 has enlisted several professional industry, F45 franchisees bypass athletes as brand ambassadors to many costly overheads that cripple Name of Franchise: F45 Training support marketing efforts, including traditional gym operations and Established: 2011, franchising since 2014 NFL wide receiver Terrell Owens, completely eliminate time spent on Number of franchised outlets: 750+ English Rugby player James many of the unnecessary distractions Location of units: 26 countries including the U.S., Haskell, Harrison Barnes of the that plague business owners. As a Australia, UK, China, Mexico, etc. Dallas Mavericks and many more. result, they can focus on value-added Investment range: $150,000- $200,000 Additionally, F45 has partnered with tasks that supercharge profitability Minimum required capital: $60,000 the Dallas Mavericks, Brooklyn Nets and improve their lives in the process. URL: http://www.f45invest.com/ and Philadelphia 76ers as official Saving even more valuable time, F45

globalfranchisemagazine.com 17 ADVICE

PICK OF THE FITNESS FRANCHISES

Looking to franchise in fitness? One of these successful concepts could be the right one for you

1 CURVES - FITNESS AND SAFETY FOR WOMEN Established over 25 years ago, Curves is a proven business model designed especially for women, offering a safe service environment to help our members achieve their goals. Curves empowers women to transform their lives through regular 30-minute full body strength training circuits, working all the major muscle groups. As Curves Franchisees you have the opportunity to run a business and be a pillar of healthy living and change for the community. Curves exclusive operating system model will provide you with a total business solution. We have a common passion, a commitment to empower women to improve their lives. This passion manifests itself in our support for our members and in our belief that if we deliver our programs and products with the highest level of excellence, we can make a real and lasting difference. We do not operate alone in this mission; we are strong because we have built a community of people with common values and objectives. * More than 25 years global experience in the fitness industry * Curves has clubs in over 80 countries, over 250 clubs in Europe * Helping to empower over 10 million women of all ages, shapes, sizes and fitness * Strength training circuit designed specifically for women. Contact: Ross McManus [email protected]. www.curves.com

18 globalfranchisemagazine.com 2 GOLD’S GYM - INDUSTRY STANDARD FITNESS Gold’s Gym has been the world’s trusted fitness authority since 1965. From its beginning as a small gym in Venice, California, Gold’s Gym has grown into a global icon with more than 700 locations serving three million people across six continents each day. Featuring personalized transformation plans, state-of-the-art equipment, certified personal trainers, a diverse group exercise program and a supportive, motivating environment, Gold’s Gym delivers the most dynamic fitness experience in the industry. The Gold’s Gym experience recently expanded to include BOOTCAMP as well as GOLD’S STUDIO® – which gives members access to boutique-style classes like GOLD’S FIT®, GOLD’S BURN™ and GOLD’S CYCLE™, all under one roof. More than a gym, Gold’s Gym combines coaching, community and more than 50 years of fitness expertise to help people around the world achieve their potential through fitness. Investment range: $2.5M to $5M. Minimum required capital $500,000+ liquid, $1M+ net worth. Contact: [email protected] https://franchising.goldsgym.com.

globalfranchisemagazine.com 19 ADVICE

3 GRAVITY UK - FITNESS MEETS FUN Nothing has injected fun into fitness like the trampoline park, and for park operators, that’s not a hard sell. In these days of retail uncertainty, trampoline parks can provide an answer for the high street, one which has high returns and offers a sustainable business model. Successful fitness concepts keep things fresh by offering new equipment on a regular basis, maintaining levels of interest and enthusiasm and encouraging new members when word of mouth spreads the news of a particularly novel or useful addition. Among the ways Gravity UK keeps customers coming back are its inclusion of such extras as inflatable obstacle courses, street golf, ‘Clip and Climb’ and a tower jump. Master franchisees/investors with Gravity UK get a dedicated exclusive territory to promote and maximise, meaning they won’t be competing with another Gravity UK franchise in this area. As a master franchisee, you will be your own boss, and enjoy complete control of your own business empire. The master franchisee will continuously sell franchises and build his own sites, fully supporting his franchisees in the process. Not only can being a master franchisee be very profitable for you, you will also be an influential part of your franchise’s network. For further information about becoming a master franchisee or investor with Gravity UK, contact [email protected] www.gravity-franchise.co.uk

20 globalfranchisemagazine.com 4 SNAP FITNESS - PUTTING FRANCHISEES FIRST The Snap Fitness franchise business plan focuses on franchisees first. When you sign with Snap Fitness you are provided with a corporate team that offers support for all aspects of starting a new business. This includes a real estate team that analyzes your market to determine the best location options for a gym, a design team focused on customizing your gym, a full service marketing team that offers all necessary marketing materials, tech support, staff training, hiring assistance, and a brand performance specialist that provides ongoing support regarding the daily operations of your club. Snap Fitness CEO, Peter Taunton, founded the Snap Fitness franchise in 2004 headquartered out of Chanhassen, Minnesota. The concept now operates 1,367 outlets in 26 countries. Snap Fitness specializes in smaller fitness gyms in comparison to big box gyms, and a business model that is designed to provide convenience and a variety of fitness options. Snap Fitness locations are open 24 hours a day, seven days a week, and feature personal training, functional fitness training, daily high intensity workouts, heart rate training powered by Myzone, regular fitness challenges, and more. Contact: [email protected]. www.snapfitness.com/fitness-franchise-opportunities

5 F45 TRAINING - TAKING ON THE WORLD F45 Training is a global fitness training community specialising in innovative, high intensity group workouts which are fast, fun and proven to get rapid results for members. Adored by celebrities and athletes alike, F45 training’s commitment to innovation goes well beyond the gym floor. Founded by Rob Deutsch, in just four short years, F45 Training, which originated in Australia, now has over 1300 franchises in 36 countries. It’s now firmly set on further expansion in the US, Canada, Europe and Asia. Designed by Sport Scientists and Elite Athletes, F45’s unique team-based high intensity interval training (HIIT) 45-minute workouts include an array of interval stations and feature 27 distinct workout systems that incorporate more than 3,500 exercises, ensuring the highest level of variation for clients; they’ll never do the same workout twice. Members also have the technology to track their progress through F45’s latest device, the LionHeart Heart Rate Monitor. The rapid growth of F45 Training is an indication that there’s demand in the market for this unique fitness franchise. F45 fills the gap between a traditional gym where people pay a small membership fee to go and do their own thing, and a personal training session, which can be expensive. People are time-poor, but they still want to have a great workout with support and encouragement from a fitness professional. This is F45 Training’s point of difference. When you enter an F45 studio you get instant access to a dynamic and supportive team environment, led by world-class coaches who motivate and challenge members in each session. www.f45training.com

globalfranchisemagazine.com 21 BRAND PROFILE

[ GRAVITY ] THE RISE OF GRAVITY Gravity trampoline parks: from selling their cars and sleeping on the trampolines, here’s how two childhood friends created a £30 million empire

GRAVITY CURRENTLY EMPLOYS OVER 300 TEAM MEMBERS, HAVING SECURED £5 MILLION POUNDS WORTH OF ravity is offering fantastic THE INDOOR TRAMPOLINE PARK BUSINESS HAS BEEN IN EXISTENCE OVER TEN YEARS IN THE US INVESTMENT FROM franchise opportunities to AND STILL ENJOYS TREMENDOUS GROWTH. MUCH OF EUROPE AND THE REST OF THE WORLD IS GUINNESS, AND HAS operate a very profitable STILL POISED FOR EXPLOSIVE DEVELOPMENT. WITH THE RIGHT PARTNERS, AND COMMITMENT TO BEST NOW BEEN VALUED AT business with some of the IN CLASS LOCATIONS, GRAVITY CAN CAPTURE THIS OPPORTUNITY. THROUGH THE FRANCHISING MODEL Gworld’s leading landlords, and in the WE ARE LOOKING TO PARTNER WITH EXPERIENCED INDIVIDUALS OR COMPANIES WITH ENTERTAINMENT, OVER £30 MILLION” most prominent high-footfall retail LEISURE OR STRONG CUSTOMER SERVICE BACKGROUNDS” and leisure destinations. HARVEY JENKINSON, CO-FOUNDER AND DIRECTOR.

HOW IT ALL STARTED trampolines rather than pay for hotels skills lie in project and personnel In 2014, Michael Harrison, Harvey during our first project in Xscape management. My day-to-day Jenkinson and Simon Whicker Yorkshire. Not only did we design and focus is on creating a team that is founded Gravity Trampoline Parks, brand the company, but we physically capable of the continued growth with the vision of opening a unique built the park with our own hands. we are planning within the sector. leisure offering in the UK’s most Harvey and I have worked in every I communicate daily with multiple sought-after leisure and retail role in the business, from serving landlords, property agents and our destinations. Gravity now operates on the tills to acting court monitors, legal team to guide our progression, eight parks in the UK’s premium and understand every aspect of this and manage our head office team retail and leisure centres. These business from the ground up”. alongside Michael to ensure that we include sites such as Xscape Yorkshire Michael was born into a travelling have the right people in the key roles and Bluewater Shopping Centre, funfair, and his family settled in a that enable Gravity to succeed and with some of the industry’s leading coastal Yorkshire town when he was continue our expansion”. landlords: British Land, Intu, Kames 12, setting up a fun park and pleasure The company directors have Capital and Land Sec. pier. He dropped out of school at a known each other since childhood but Director and co-founder Michael young age to work his way through it was Harvey, whilst working in the Harrison said, “As you can imagine, the business in every role from pot- Caribbean, who formed a friendship the last three years have been hard washing to acting CEO. There is no with Simon Whicker (ex KPMG work, and we as a company have part of the leisure sector that he has partner). Simon would become learnt many things along the way. not worked in or experienced. the third major shareholder in the The whole thing started from very His business partner Harvey had business, and part of a formidable humble beginnings, with my business spent ten years in the super yacht team that would quickly grow in partner and I having to sleep on the industry. Harvey explains, “My key reputation and success. Whilst Simon

22 globalfranchisemagazine.com AT A GLANCE

Name of franchise: Gravity Trampoline Parks Established: 2014 Number of outlets: Eight locations (one under construction) Location of units: Xscape Yorkshire, Lockmeadow Maidstone, Riverside Norwich, St Stephens Hull, Fountain Park Edinburgh, Soar Glasgow, Bluewater Kent, Xscape Milton Keynes (under construction) Investment range: £1.3 - £1.7 million Minimum required capital: £1 million Web: www.gravity-franchise.co.uk Contact: Richard Lang, Franchise Development Manager, [email protected] Michael Harrison, Co-founder and COO, is based outside the UK, he brings a courts, volleyball courts, dunk zones, [email protected] wealth of experience to the company freestyle areas, obstacle courses, Harvey Jenkinson, Co-founder and CEO, on a daily basis and has helped shape virtual reality climbing experiences [email protected] the structure of the business. His and Gravity Rocks urban climbing. expertise is in insolvency, which has With each new park that opens, we enabled Gravity to develop many will continue to develop and stay industry-leading safety standards, key areas of control that can often ahead of the game. In larger units first-class operating practises and cause new businesses problems as Gravity also includes completely partnerships with the leading high they grow. Gravity currently employs separate offerings such as adventure street restaurants gained them a over 300 team members, having golf and family entertainment areas trail of admirers. Harvey recalls, secured £5 million pounds worth of to ensure maximum utilisation of the “Michael and I were blown away investment from Guinness, and has unit, and ultimately maximise profits.” with the interest we received at now been valued at over £30 million. Gravity has established itself MAPIC, and after three years as the landlords ‘park of choice’, of fine-tuning and creating the WHAT’S NEXT FOR GRAVITY? and is now actively searching for perfect leisure operation, this gave Gravity has now developed into much franchisees in Europe, Scandinavia, us a perfect platform to push on more than just a trampoline park. Russia, the Middle East and Asia. with our franchise aspirations”. Michael Harrison says, “As time After attending MAPIC in late goes on, it’s important our brand 2017, Gravity received interest continually develops to remain at the from major landlords in over 30 forefront of the leisure market. Our different countries worldwide. first park at Xscape Yorkshire was Their strong, recognisable brand, a very simple concept – not much more than lots of interconnecting trampoline beds. The franchise model we’re looking to roll out with will be based on our latest park at Bluewater Shopping Centre. This park contains a huge open bounce area, dodgeball

THE FRANCHISE OFFERING

GRAVITY sites have a proven track record of delivering significant growth Profitable within a very short period of time 18% EBITDA Existing sites have an average ‘mature” turnovers IN LARGER UNITS of c. £1.7 - £3M p.a. GRAVITY ALSO Low new park opening costs INCLUDES COMPLETELY - approx. £1.3 - £1.7M SEPARATE OFFERINGS Rapid payback periods on SUCH AS ADVENTURE average 24 - 36 months GOLF AND FAMILY Six months from park ENTERTAINMENT identification, agreements, AREAS TO ENSURE agreeing terms through MAXIMUM to opening. UTILISATION OF THE UNIT”

globalfranchisemagazine.com 23 JOIN THE MOVEMENT CHANGE LIVES

: JOIN THE MOVEMENT - 1+ Million members - 2,000+ clubs open or in-development 1 - 26 countries

DELIVER A REWARDING EXPERIENCE WITH SNAP FITNESS - Convenient, boutique-like 24/7 club - Results-based intensity workouts 2 - Wearable heart rate technology powered by Myzone

GROW STRONG IN THE FITNESS INDUSTRY - 83.1 billion dollar global industry - 7.2% annual vs. growth rate REASONS TO FRANCHISE 3 - Flexible and affordable business investment

CLAIM YOUR TERRITORY. FRANCHISE TODAY!

SnapFitness.com/Franchise | [email protected] BRAND PROFILE

[ FLIP OUT ] SPRINGBOARD TO SUCCESS Australian trampoline park sensation is now wowing the world. Opportunities are now available with this hi-energy franchise

lip Out is the largest who are all part of the friendly Flip Arenas are trampoline park operator Out community. made up in Europe with over 70 The operational manuals, of several WE CHOOSE parks now open and marketing and business plan clearly trampolines CAREFULLY WHO WE Fthe largest arena in the world. We show you the way to operate properly which are fastened securely to WORK WITH, SO THE started as an Australian sensation and so keep your trampoline park the foundations to make jumping TEAM IS FOCUSED back in 2012 and have since become crowded every day of the week. Our safer for all levels and abilities. Our AND AMBITIOUS, the fastest-growing operator in the POS system, online booking, waiver best-in-class safety engineering is CONSTANTLY PUSHING world, with 45 parks in development. system and souvenirs will make the supported with regular checks to THE BOUNDARIES AND The Flip Out aim is simple – best experience of this business for ensure the highest safety levels are LOOKING FORWARD” to deliver massive amounts of the franchisee and its customers. always met. healthy, awesome fun. We have Innovation and safety are #1. Flip Flip Out has factories in Poland, the biggest trampolines, stunt box Out trampolines are custom-made Mexico and Thailand. Being able to zones, ball games, resident DJs to the highest standard, allowing control equipment manufacturing and loads of special events. Not to them to withstand commercial means that we are also able to mention parties, fitness sessions use. Each one is manufactured maintain our world-class standards and classes for all ages and abilities. using water-resistant materials and keep costs down. Come and It’s no wonder we regularly attract designed for indoor and outdoor use join Flip Out in its early days of professional trampolinists, free – perfect for Flip Out multi-climate world domination! runners, circus artists and gymnasts, entertainment experiences.

globalfranchisemagazine.com 25 MEET OUR CEO, BRENT GRUNDY

HOW DID FLIP OUT BEGIN? Flip Out began when I saw a gap in the market. I was waiting for my son at a soft play centre when I realised half the people in the room weren’t allowed to take part. I wanted to create something that took those barriers away, something everyone could join in, and everyone could have fun doing.

WHY DO YOU THINK IT HAS BECOME SO SUCCESSFUL? I think when you are passionate and driven, you can make smart choices to become successful. We choose carefully who we work with, so the team is focused and ambitious, constantly pushing the boundaries and looking forward.

WHAT IS DIFFERENT ABOUT FLIP OUT AND OTHER, SIMILAR PARKS? We have our own manufacturing facilities based in Europe, our supply chain is both innovative and efficient and allows us so much more flexibility in terms of both the offering and the high level of safety. Our mixed-use arenas incorporate not just trampolines but Parkour equipment, Ninja courses, climbing walls and other bespoke elements unique to Flip Out that help us appeal to audiences from 2 to 80+. We don’t follow, we create. WHAT IS YOUR FAVOURITE PART WHAT ADVICE WOULD YOU GIVE OF THE JOB? TO FRANCHISEES? Definitely coming up with new ideas for Don’t be scared to take a calculated risk. Flip Out. Innovation and adventurous Make sure you 100% trust the people spirit are at the heart of our business you are working with and don’t settle for and keep customers engaged and second best. coming back, time and time again.

WHAT’S A ‘TYPICAL’ DAY LIKE WHAT DOES THE FUTURE HOLD? FOR YOU? We already have more than 70 sites One of the best things about what I do is the worldwide. We’re about to launch in the variety. There is no such thing as a typical day US and Canada. It’s an exciting time for for me. One day I could be talking to a room the fastest growing trampoline brand full of potential investors, the next I could be in the world. Why not be part of the being filmed jumping at one of our arenas, future of Flip Out and find out about then heading to a tasting for our new energy the incredible opportunities available drink before the first products are released. with us?

WHAT DO THE FRANCHISEES HAVE TO SAY ABOUT FLIP OUT? AT A GLANCE: FLIP OUT IS THE BEST CAREER MOVE I’VE EVER MADE; A GAME-CHANGER. EVERY DAY IS A NEW ADVENTURE. IF YOU’VE GOT THE ENERGY, DRIVE AND YOU LOVE FLEXING YOUR CREATIVE MUSCLE, Name of Franchise: Flip Out THE REWARDS ARE AMAZING. I’M WATCHING MY BUSINESS BOOM DAILY, IT’S SUCH A GREAT Established: 2012 FEELING. I AM AS EXCITED ABOUT THE BUSINESS TODAY AS I WAS THREE YEARS AGO, AND IT’S Number of franchised outlets: 74 BEEN FANTASTIC TO SEE IT ALL UNFOLD.” Location of units: Australia, Germany, Malaysia, JON INWARDS, MASTER FRANCHISEE, UK Mexico, New Zealand, South Africa, Spain, Taiwan, UAE, United Kingdom JOINING FLIP OUT IS LIKE JOINING A FAMILY. THE SUPPORT, PASSION FOR INNOVATION AND Investment range: USD $100,000 – 1,500,000 OVERALL VIBE LIFTS YOU TO NEW HEIGHTS. YOU FEEL LIKE YOU CAN TAKE ON THE WORLD AND Minimum required capital: USD $500,000 REALLY MAKE A DIFFERENCE TO YOUR CAREER, YOUR COMMUNITY AND, IN THE END, YOUR URL: www.flipout.com BOTTOM LINE. THE BENEFITS ARE ALL THERE FOR THE TAKING.” Contact: [email protected] JULIO OSORIO, MASTER FRANCHISEE, MEXICO

26 globalfranchisemagazine.com ADVICE

4 REASONS WHY FITNESS IS THE SECTOR FOR YOU

Gyms and fitness centers are sprouting up worldwide. So what’s stopping you from master franchising fitness?

ere are four reasons why The U.S. leads all markets in club data, between the ages 18-65. They purchasing a fitness count and memberships with Brazil found that the average American franchise is shaping second in club count and Germany adult spends $155 per month on their IF YOU’RE up to be an attractive second in number of members. The health and fitness – that’s an average Hinvestment around the world: U.S. also leads all markets in revenue of $122,000 in their lifetime. But new INTERESTED IN OWNING A FITNESS with $30 billion – earning more than fitness opportunities aren’t the only FRANCHISE, THE A GROWING INDUSTRY the two countries coming in second thing contributing to growth. POSSIBILITIES ARE In 2017, health club industry revenue and third combined. Germany comes Smart watches, audio fitness apps ENDLESS. THERE totaled $87.2 billion with over 201,000 in second with $5.6 billion and the and other wearable technology have ARE MORE FITNESS clubs serving 174 million members United Kingdom comes in third with found themselves immersed in the OPPORTUNITIES according to the IHRSA 2018 Global $5.5 billion. fitness industry. Consumers are often AVAILABLE NOW Report. In addition, the industry has Myprotein conducted a survey reminded, and even alerted, by their THAN EVER BEFORE” seen continuous growth every year covering 1,350 Americans, a small size technology to walk a number of steps, throughout the world. for collecting conclusive nationwide burn calories and just keep moving.

globalfranchisemagazine.com 27 This motivates result-driven • Luxury experiences consumers to create fitness goals and with a spa-like environment wellness of the communities ultimately reach them. • High-end equipment available where you operate. The fitness for use industry offers life-changing VARIED OPPORTUNITIES • Extra amenities like group classes, transformations for its customers. personal trainers, spas, juice bars, If you’re interested in owning a fitness Whether they are fighting hard and more franchise, the possibilities are endless. to lose weight, tone up or just get There are more fitness opportunities healthy again, when you operate a Each gym has its own unique available now than ever before. That fitness franchise, it gives you the opportunities, and the investment level includes studio boutiques that can chance to be a part of someone’s for the franchise prospect as well as the offer a very specific workout, such as success story. Fitness isn’t only workout cost and experience for the HIIT (Hi-Intensity Interval Training), physical, it’s also a healthy way to customer offers a place for everyone. boxing, kickboxing, yoga, pilates, spin help reduce and manage stress. and much more. These classes can be Every day, you have the opportunity FRANCHISE SUCCESS enticing because the exercise routine is to encourage members and guide When you’re contemplating opening a already planned out for members and them on a path to a healthier life – business, there are things you need to led by experienced instructors. The mentally and physically. consider. Building a business from the classes might range from a 30-minute The fitness industry reaches ground up might carry a much higher workout to an hour or more. people of all backgrounds, shapes, risk than following a proven franchise However, if you’re looking for a and sizes. It’s an industry that system. There are several reasons a fitness franchise with some variety that has hit its stride with increasing franchise can be more attractive from can attract a broader cross-section of demand and extreme growth the very start: members, gyms could be a better option potential across the globe. Yes, there for you. is competition among brands, but The brand is established. in the end, the competition isn’t our Fitness gyms are often classified into If you buy a franchise, it already has neighboring brand, it’s reaching the three different levels: a proven business model with a track 80 million people who still haven’t record across the existing system. committed to a gym membership. Low-cost gyms There are operations, marketing, Give this career a true workout • Inexpensive memberships around and training programs to assist with to find the right fit for a healthier $10 to $20 per month your success. future – not just for you, but for • General fitness equipment You have a peer network of other your local consumers who might available franchisees in the system. find themselves being a member • Little to no extra amenities like at your gym. group classes or a kids club Starting a new business can be intimidating, stressful, and more of Mid-tier/full amenity gyms a trial and error process. But with • Memberships ranging from $25 a franchise, the franchisor helps to to $75 per month eliminate those factors. They know ABOUT THE AUTHOR • General to higher-end equipment what to do to replicate the system • Group classes and personal from the very beginning – saving you Ken Phipps is Director of trainer offerings available time and energy while placing you on Global Franchise Development • Extra amenities depending on a faster track to success. for Gold’s Gym Franchising the gym LLC. If you want to experience MAKING A DIFFERENCE change, he can be reached at High-cost gyms Perhaps the most compelling [email protected] or • Memberships for $75 to $150+ attraction to owning a fitness 214-296-5026. per month franchise is the ability to impact the

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BRAND PROFILE

[ XPONENTIAL FITNESS ] JOIN A GLOBAL FITNESS PROGRAM Powerhouse fitness holding company launches global growth strategy with Club Pilates and CycleBar

s consumers continue to including Club Pilates, America’s AKT, a revolutionary fitness technique seek community-based largest and fastest growing Pilates rooted in dance and functional training. fitness concepts that franchise, and CycleBar, the only The housing of these brands under provide an outstanding premium indoor cycling franchise. one holding company is the first step fitnessA experience in a convenient and Following the acquisition of these in CEO Anthony Geisler’s long-term effective way, one powerhouse holding two established concepts, Xponential plan to solidify continued growth company is capitalizing on the trend – Fitness brought on its three smaller, both domestically and internationally both domestically and internationally. yet market-leading brands, L.A.- for each concept. Club Pilates and Established in 2017 to bring the best based StretchLab, a concept offering CycleBar are the two largest brands of boutique fitness brands together assisted stretching services and most in Geisler’s portfolio. Club Pilates has under one roof, Xponential Fitness has recently, Row House, a powerful and 350 studios open and 750 sold for while quickly become the leading curator effective low-impact cardio rowing CycleBar has 125 studios open and of some of the strongest brands in the concept, focused on comradery and 350 sold. fitness industry. performance and New York City-based In its relatively short lifespan, After its formation, the company Xponential Fitness has seen some began its dominance by bringing well- significant milestones including the known brands under its leadership acquisition of its first five brands, in addition to the execution of an organizational chart including key individuals to help expedite the purchase and expansion of each brand – both domestically and internationally. With each new concept, a team is formed to support its franchise partners, starting with a Anthony Geisler President, CMO, Real Estate Director and Construction Project Manager at its core. For its brands ready for international expansion, CycleBar and Club Pilates, an experienced international team has been brought in.

SUCCESSFUL STRATEGIES Xponential Fitness’ international team is led by industry veterans with proven experience expanding U.S.- based fitness brands internationally, including CEO Anthony Geisler who built LA Boxing into the largest boxing, kickboxing and mixed martial arts fitness concept in the country. John Kersh, who was instrumental in growing Anytime Fitness into the largest fitness franchise in the world,

30 globalfranchisemagazine.com has also joined the team as Chief perfect position to capitalize and International Development Officer. subsequently dominate the market.” Xponential Fitness is now looking to replicate these successful strategies GO GLOBAL by offering entrepreneurs from across The global expansion initiative kicked the globe the opportunity to build off with CycleBar’s Dubai studio, a portfolio of category-leading U.S. which opened in 2017, followed by boutique fitness concepts, including a master franchise agreement for CycleBar, Club Pilates, StretchLab, CycleBar with entrepreneur Oliver Row House, AKT, and future brands in Chipp, who expects to open at least all parts of the world. 30 studios in the United Kingdom Xponential Fitness plans to over the next five years. The first U.K. significantly grow their portfolio of CycleBar is set to debut in London brands internationally through a by June 2018. Shortly following master franchise strategy. Backed CycleBar’s unveiling in the U.K., Club by partner TPG Growth, the middle Pilates will open its first Vancouver market and growth equity platform of Canadian location – making it the alternative asset firm TPG, Xponential second Xponential brand to go global. Fitness has the leadership team and To help expand its global footprint, brands in Europe, Asia, Australia, capabilities to assist international Xponential Fitness is seeking Africa and Latin America depending Master Franchisees in their quest entrepreneurs who not only possess upon the market opportunity and to develop Xponential Fitness adequate capital to build out multiple the qualifications of the master brands overseas. locations, but just as importantly franchise partner. XPONENTIAL FITNESS’ “What we are creating at understand the vision and potential With its experienced corporate INTERNATIONAL TEAM Xponential Fitness is revolutionary growth of the brand. Master team helping Master Franchisees IS LED BY INDUSTRY and has never been done before in Franchisees have a wide range of replicate its proven U.S. systems VETERANS WITH the fitness industry,” said Geisler. options with Xponential Fitness and abroad, Xponential Fitness offers PROVEN EXPERIENCE “With enormous consumer demand can choose to sign on to develop one or international entrepreneurs the EXPANDING around the globe for healthier, more multiple brands under the Xponential chance to successfully develop some U.S.-BASED active lifestyles in a customized Fitness portfolio. The company is of America’s hottest boutique fitness FITNESS BRANDS and convenient setting, we are in a specifically looking to develop its concepts all over the globe. INTERNATIONAL”

AT A GLANCE:

Name of franchise: CycleBar Established: 2004 Number of franchised outlets: 125 Location of units: United States, Dubai, Canada and United Kingdom (June 2018) Minimum required capital: Access to investment capital of at least US$ 1,000,000 (Master Franchisee) Contact: [email protected] URL: cyclebarfranchise.com/

AT A GLANCE:

Name of franchise: Club Pilates Established: 2007 Number of franchised outlets: 350 Location of units: United States, Canada (May 2018) Minimum required capital: Access to investment capital of at least US$ 1,000,000 (Master Franchisee) Contact: [email protected] URL: clubpilatesfranchise.com/

globalfranchisemagazine.com 31 BRAND PROFILE

[ HOTWORX ] THE FUTURE OF FITNESS IS HOT This fitness concept stands out for its use of game-changing techniques and technology

it’s virtual, but in reality they don’t. “Members love it because they know classes start on time, it’s a small group setting and they maximize their workout time.” The HOTWORX® fitness method was created for users to experience the many benefits of infrared heat absorption, while completing a 30-minute isometric workout or 15- min High Intensity Interval Training (HIIT) session. HOTWORX® calls this 3D Training™ because of the use of (1) exercise combined with (2) heat and (3) infrared energy. As the infrared energy and heat penetrates the cells of your body increasing your metabolism and causing you to sweat, the isometric postures further accelerate detoxification by physically squeezing out and removing the toxins from your OTWORX has exploded isometrics as well as HIIT sessions. organs through muscle contraction. onto the fitness scene Customers are flocking to the doors of The results that users achieve make with the introduction every new studio that they open. The HOTWORX® one of the most ALMOST 200 of the first ever 24 hour first location opened on February 13, efficient 30-minute workout and NEW FRANCHISE Hinfrared fitness studio concept. The 2017 as a concept studio and it was detox programs in the fitness and LOCATIONS HAVE studio offers multiple infrared saunas an immediate hit. Since that time beauty industry. BEEN SOLD. THE that allow customers to workout in almost 200 new franchise locations The company has always held a COMPANY IS NOW groups of three, to virtually instructed have been sold and are now in various focus on providing the most efficient OPENING A NEW programming. They have over 10 stages of development. The company workouts possible through the use LOCATION EVERY different workout types to offer their is now opening a new location every of infrared but never really wanted FOUR TO FIVE DAYS” clients including hybrid forms of four to five days. to create another trite and esoteric With the goal to “give customers mission statement like the ones that more workout in less time,” Stephen are held by so many other companies. Smith, the company’s CEO, developed HOTWORX has always marched to a fitness concept that offers a variety the beat of its own drummer. Smith of 30-minute Pilates, hot yoga, says that the company just sort of isometric and high intensity interval evolved into, and then staked a claim training classes in an infrared to its “de facto” mission statement for sauna setting open 24 hours a day. the customers which is simply, More “We use Virtual Instructors to lead Workout, Less Time!™ There are two each workout session allowing for patents pending for the HOTWORX® a minimal staff which is great for fitness sauna. profitability,” says Smith. Smith was HOTWORX® developed the 3D originally concerned that people Training Method™ which uses three would discount the value because elements to manipulate the workout

32 globalfranchisemagazine.com environment to accelerate fitness results. These elements include:

HEAT When your core body temperature rises, there is an anabolic effect that speeds up your metabolism. Another heated workout advantage is that less time is required for warm ups in a heated studio.

INFRARED Infrared energy has the effect of strengthening and activating the regenerative processes in the human body. This is why workouts in an infrared energy environment can help to accelerate workout recovery. of technology. A certified Virtual business professionals and Instructor guides users through investors who want to participate EXERCISE each HOTWORX® session, in the worldwide expansion of this Two forms of exercise work very providing a consistent workout highly unique and proven fitness well inside of the HOTWORX® experience so that business owners concept. Master franchise groups infrared sauna- Isometrics and and members can depend on the for select countries are now being HIIT. With isometrics, a variety trainer staff to show up on time actively recruited by the company. of methods can be used, such as and with high energy to keep user One of the HOTWORX slogans is, yoga and Pilates. With HIIT (High motivation levels high. “Join the Burnoff Movement”, Intensity Interval Training), a short The typical HOTWORX® studio which is an obvious play on the 15-minute routine with a cycle maximizes revenue potential with exceptional calorie burn and or row will provide just the right a workout schedule that allows one hour calorie after-burn that amount of workout results for a capacity of up to 554 small members track through the when combined with heat and group training sessions per day, company’s Burnoff APP. Keep infrared energy. and with ten 3-person infrared an eye on this rapidly-expanding The patent-pending HOTWORX® saunas operating 24 hours a day, fitness franchise. unit was designed as a 63 square HOTWORX® franchisees can offer foot, modular infrared sauna to a total of 1,570 individual sessions allow for 30-minute, small group, every day! AT A GLANCE hot exercise sessions. The screen The company developed a inside the unit is equipped with a proprietary mobile app for members Name of franchise: proprietary software and delivers that captures and records the total HOTWORX® a variety of virtually instructed amount of calories burned during Established: 2017 workout videos. and after each HOTWORX® Number of franchised outlets: Smith is quick to assert, “the session. HOTWORX® studio 35 open, 2 Corporate Units open, HOTWORX® franchise business members are motivated to 192 Units in development model is novel and there are participate in the revolving 90- Location of units: United States- Alabama, Arkansas, California, no other fitness centers in the Day Burn Off Challenge and the Colorado, Florida, Georgia, world that provide the same annual World Online Burn Off Indiana, Iowa, Kansas, Kentucky, concept.” Below are a few more of Championship. HOTWORX® Nebraska, New Jersey, Louisiana, franchisees benefit from the the concept highlights: Mississippi, North Carolina, HOTWORX® utilizes mobile app positive impact the Burn Off App Oklahoma, Tennessee, Texas; entry (no key fob necessary) digital has on membership retention and International: Ireland 24-hour access to infrared fitness also the recruitment of Investment Range Single (first ever to offer hot yoga 24/7) new members. Unit: $148,500-$333,690 USD which creates significant value for The HOTWORX management Minimum required capital for HOTWORX® studio members by team benefits from many years of Single Unit: $60,000 USD increasing the opportunity for them experience in both franchising and URL: HOTWORX.net/franchising to achieve their fitness goals. membership sales. Over 20 highly Contact: International Franchise HOTWORX® developed skilled franchise executives support Development- Valentina Yazykova proprietary Virtual Instructor the system with a substantial level ([email protected]); United (VI) Software which significantly of expertise. With this depth in States Franchise Development- reduces the labor cost of traditional management, the brand has now Nancy Price ([email protected]) fitness studios through the use launched a search for qualified

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