Drama on 4 and Walter Presents Sponsorship Opportunity Jan-Dec 2021 a Word from Channel 4’S Head of Drama
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Drama on 4 and Walter Presents Sponsorship Opportunity Jan-Dec 2021 A word from Channel 4’s head of Drama We are so excited to be back in production with a raft of brilliant new dramas. Highlights will include IT’S A SIN by Russell T Davies starring Keeley Hawes and Olly Alexander (lead singer of Years and Years) – an outspoken, entertaining and heart-breaking drama about a gang of friends living it up in London in the 80s, against the backdrop of the HIV epidemic. We also have the 4th series of ACKLEY BRIDGE, returning with a new cast, and a brand new 30’ format to better reflect the way young people consume TV. BEFORE WE DIE, starring Lesley Sharpe is an edge-of-your-seat police thriller about a female police officer whose son goes undercover in a dangerous crime family - a remake of the highly successful Swedish series. But the jewel in the crown is 90s set true crime drama MY NAME IS LIZZIE starring Niamh Algar and Eddie Marsan, a series about the botched investigation into the murder of Rachel Nickell. CLOSE TO ME, starring Connie Nielson and Christopher Eccleston, a psychological thriller about a woman who must piece together the truth of the last missing year of her life after a fall down the stairs (or was she pushed?) Finally we’ve got the first terrestrial UK broadcast of THE GREAT, starring Elle Fanning and ex-Skins star Nicholas Hoult, a high-octane, outrageous, feminist take on the young life of Catherine the Great, by the writer of The Favourite. The series has been a big hit in the US on Hulu. These dramas are bold, fearless and all have something to say about who we are today. But they are also hooky and entertaining, with recognisable stars. Audiences are incredibly important to us at Channel 4 and our ambition is to make a splash! Caroline Hollick. Head of Drama, Channel 4 Why Drama on 4 and Walter Presents? • Content attracting a desirable audience. • More upmarket than commercial TV average. • Delivering scale. • Predicted to reach almost 30million Adults in 2021. • Consistent presence throughout the year. • Across Channel 4, More 4, E4 and All 4. • Huge names. Award winning actors, writers and directors. • Elle Fanning, Nicholas Holt, Suranne Jones, Stephen Fry, Christopher Ecclestone, Elizabeth Moss • Substantial channel backing. • Stand out marketing both on and off screen. • Access to the best in drama from around the globe. • Walter Presents show stopping content. Backed by the best marketing in the business… Press Play 2020 examples of marketing support The 2021 schedule Jan Feb March April May June July Aug Sept Oct Nov Dec It’s a Sin Ackley Bridge S4 I am My Name is Lizzie 4x60 10x30 3x60 4x60 The Great The Handmaid's Tale S4 Close to Me 9x60 10x60 6x60 Ramy 9x30 The Good Fight Year 4 New Amsterdam 6x60 18x60 The Coroner 7x60 Batwoman 11x60 Angel 50x60 Supernatural 20x60 Year Long Rebecka Martinson The Crimson River S2 Trauma Seizure 8x60 8X60 6x90 8x60 The Pleasure Principal Rocco Shiavone: Ice Cold Murders 10x60 12x60 Mountain Rescue 10x60 Year Long Programming and schedule are confidential and subject to change 2021 Programming It’s a Sin 4x60. C4 Peak From multi-award winning writer Russell T. Davies (Queer As Folk), Its a sin follows the story of the 1980’s, the story of AIDS and the story of 3 friends across the decade. Unsurprisingly, Russell has assembled an all star cast, including Steven Fry, Olly Alexander, Neil Patrick Harris and Keeley Hawes. It’s 1981, the start of a new decade and Ritchie (Alexander), Roscoe and Colin begin a new life in London. Strangers at first, these young gay lads, and their best friend Jill, find themselves thrown together, and soon share each other’s adventures. But a new virus is on the rise, and soon their lives will be tested in ways they never imagined. As the decade passes, and they grow up in the shadow of AIDS, they’re determined to live and love more fiercely than ever. Programming is confidential and subject to change The Great 9x60. C4 Peak The Great is a satirical, comedic drama about the rise of Catherine the Great from outsider to the longest reigning female ruler in Russia’s history. It’s modern love story that incorporates historical facts, occasionally. It is the fictionalised, fun and anachronistic story of an idealistic, romantic young girl (Elle Fanning), who arrives in Russia for an arranged marriage to the mercurial Emperor Peter (Nicholas Hoult). Hoping for love and sunshine, she finds instead a dangerous, depraved, backward world that she resolves to change. All she has to do is kill her husband, beat the church, baffle the military and get the court onside. Phoebe Fox, Adam Godley, Gwilym Lee, Charity Wakefield, Douglas Hodge, Sacha Dhawan, Sebastian de Souza, Bayo Gbadamosi and Belinda Bromilow complete the cast. Programming is confidential and subject to change Click logo to Play Ramy 9x30. C4 Peak Starring stand up comedian Ramy Youseff as the main protagonist, Ramy is a first generation Egyptian- American who is on a spiritual journey in his politically-divided New Jersey neighbourhood. Ramy will bring a new perspective to our screens as it explores the challenges of what it’s like being caught between a Muslim community that thinks life is a moral test and a millennial generation that thinks life has no consequences. Programming is confidential and subject to change Ackley Bridge 10x30. C4 Peak Series 4 will return in a new format of 10x30 – launching around the back to school period after the Easter half term in April 2021. Nas is still coming to terms with the death of her best friend Poppy. With series 3 ending as she was leaving Ackley Bridge for Oxford University, after a sudden intervention meant her original rejection from the University was overturned. Programming is confidential and subject to change I Am… 3x60. C4 Peak ‘I Am…’ are one off stories that explore the experience of three women in moments. Each episode of the three-part series will be developed and written by Dominic Savage in collaboration with the leading actor – for whom, in each case, the story will have personal resonance. This will be an authentic and thought-provoking series exploring contemporary female experiences and themes, including trust, relationships and mental health. Featuring improvised dialogue, the trilogy will draw these deeply personal themes out through moments of emotion, intimacy and anxiety. The 2021 stories will be written and starred by Suranne Jones, Letitia Wright and Jodie Whittaker. Programming is confidential and subject to change The Handmaid’s Tale 10x60. C4 Peak The multi-award winning, international smash hit, The Handmaid’s Tale will return for a 4th series in 2021. Elisabeth Moss will reprise her mesmerising role of June Osbourne following the explosive ending to series 3, which saw June help dozens of children, Marthas and Handmaids escape. Whilst she didn’t leave herself, she may now be in the perfect position to take Gilead down from in the inside. Programming is confidential and subject to change My name is Lizzie 4x60. C4 Peak Channel 4 has commissioned My Name is Lizzie, a new 4X60 drama written by Emilia di Girolamo (The Tunnel) and examines the high-pressure investigation into the devastating murder of Rachel Nickell in 1992. Examining the complicated and toxic sexual politics of the early ‘90s and the police’s obsession with the wrong man, My Name is Lizzie enters a dysfunctional world, where a female undercover officer, codename ‘Lizzie James’, is asked to become sexual bait for a suspected killer Programming is confidential and subject to change Close to me 6x60. C4 Peak Close to Me is the first fruit from NENT Studios UK’s content deal with The Development Partnership (TDP), which was created to make high-end dramas for the international market. The adaptation comes from author Amanda Reynolds’s 2017 novel and follows a woman who slowly realises her seemingly perfect life may not have been all it seemed after losing a year’s worth of memories following a fall. Danish actress Connie Nielsen (Wonder Woman) will play the lead role, with Christopher Eccelstone (Doctor Who; The A Word) playing her husband. Programming is confidential and subject to change New & Returning favourites on E4 & More 4 Angel 50x60 Supernatural. Batwoman 10x60 S14. 20x60 The Good Fight The Coroner 7x60 New Amsterdam S4. 9x60 S2. 18x60 Programming is confidential and subject to change The rise and rise of Walter Presents Views since Views 130M launch in 2016 24 Viewer O&O Big Screen 64% Viewing 53% 47% Female Male Mobile 26% Viewing 55 79% +16.3% YoY for WP & Drama Avg Age ABC1 What is Walter Presents? Press Play to hear from the man himself! Walter Presents is a curated on-demand service offering original, exclusive, award winning dramas from around the world. They are selected by one man with a passion for great drama, having watched thousands of hours of content in order to select the very best for Walter Presents – that man is Walter Iuzzolino. Since its launch in 2016, Walter Presents has attracted a loyal, upmarket audience that to date has delivered over 130 million views on All 4. 2021 is shaping up to be the biggest and best year yet. With established favourites such as Rebecka Martinsson , Crimson Rivers and Deutschland 89 returning alongside a whole raft of new selections. As well as the hundreds of hours available to view on All4, there is also one series launch per month on Channel 4 that then directs viewers to All 4 for the rest of the series.