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SUMMER 2015 ISSUE 102

LIVE BETTER. SAVE MORE. INVEST WISELY. GREEN MAKE A DIFFERENCE. AMERICAN GreenAmerica.org IN SID E Investing Can 4 C H IP O T LE M AKES A BIG NON-GMO Change the World M OVE

REAL GREEN LIVING

6 H O W T O G REEN YO UR IN T IM A T E MOMENTS

11 H E R SH E Y KISSE S GM OS GOODBYE IN SELEC T P RO DU C T S

N SIX SIG N S YO U N EED A N EW F IN A N C IA L A DV ISO R If you think you don’t have enough money to become a socially responsible investor, think again— for the health of our planet. 4 ECO AC TIONS 8 G REEN BUSIN ESS N EW S 11 A C RO SS GREEN AM ERIC A 3 8 LET T ERS & ADVIC E Find out how socially responsible investors changed Michelle Holland’s life on p. 3. The Purpose of Investment

“The purpose of socially responsible investing is to infiltrate and pervert finance to do good.” – Amy Domini According to the Stanford Institute for Economic Policy Research, “economics is fundamentally about efficiently allocating resources so as to maximize the welfare of individuals. It is about improving people‘s standard of living.” Finance, including the stock market, should help to drive that larger economic purpose. This is not a new idea—the Securities and Exchange Commission was created in the midst of the Great Depression to address the serious risks to society posed by unregulated capital markets. Too many economists and investors, however, have ignored that larger public purpose, focusing instead on one all-consuming problem: how to understand and predict the movements of the stock market, and how to “outperform.” Little attention has been paid to how investors can effectively allocate capital to maximize the welfare of individuals, or society. The damage caused by that massive blind spot is all around us. The annual Financial Times 500, a list of the largest corporations in the world by market capitalization, can also be seen as a list of the choices global investors have made. The annual list has included a mix of value-creators and value-destroyers, including companies allegedly responsible for some of the most egregious harms. Humanity is now using natural resources 50 percent faster than what Earth can renew, meaning that we are currently operating as if we lived on 1.5 Earths. In the developed world, the news is even worse. Our deficit relationship with the Earth is the result of many macroeconomic factors. A key factor, however, has been a myopic focus on stock price that ignores the consequences of investment decisions and the real-world impact of the corporations whose shares are bought and sold. Even for many investors that recognize these challenges, climate change and biodiversity loss are treated as financial risks to be avoided, or hedged against, not critical problems to solve. And what of the hidden multitudes that manufacture our products and grow our food? Who will consider their interests? What about the bees that pollinate the crops we need to survive? These considerations rarely turn up in the corporate reports that form the basis for investor decision- making. Socially responsible investors explicitly incorporate these broader concerns into investment decisions. We advocate for more sensible corporate disclosure that includes impacts on communities and the environment. We raise these issues with corporate management, and we press for change. We explain how respect for human rights and the environment is good business that serves everyone’s best interests. Invest with purpose. Invest in the Domini Social Equity Fund.

www.DominiFunds.com | 1-800-762-6814 Before investing, consider the Funds’ investment objectives, risks, charges and expenses. Contact us for a prospectus containing this information. Read it carefully. The Domini Social Equity Fund is not insured and is subject to market risks such as sector concentration and style risk. You may lose money. DSIL Investment Services LLC, Distributor. 2/15 What Kind of World

PUBLICATIONS SENIOR INFORMATION SYSTEMS are You Saving For? DIVISION DIRECTOR Dennis Greenia ANALYST/OPERATIONS MANAGER EDITOR-IN-CHIEF Bernadette Morales Gaskin Tracy Fernandez Rysavy CONTENT STRATEGIST & ASSOCIATE EDITOR Andre Floyd INFORMATION ARCHITECT ant a hot tip on how to create great- SENIOR WRITER Bernard Yu Sarah Tarver-Wahlquist TECHNOLOGY FELLOW er personal financial security and a PROOFREADER Rob Hanson Amanit Ali better world? Save more of your DESIGN DIRECTION W Emily Biondo GREEN AMERICA CENTER FOR money. A lot more. And direct your savings PUBLISHER Denise Hamler SUSTAINABILITY SOLUTIONS SPECIAL PROJECTS & ADVERTISING INTERIM CENTER DIRECTOR to socially and environmentally responsible MANAGER Rob Hanson Krista Kurth investments—globally, nationally, and in ADDITIONAL ADVERTISING SENIOR FELLOW, STRATEGIC Dennis Greenia DESIGN & FACILITATION your own community. Russ Gaskin EXECUTIVE TEAM DIRECTOR, SUSTAINABLE FOOD When you save, and then invest your CEO/PRESIDENT Alisa Gravitz SUPPLY CHAINS Jessie Deelo savings, you are literally creating the future. EXECUTIVE CO-DIRECTOR: COORDINATOR, SUSTAINABLE FOOD A LISA Consumer & Corporate Engagement SUPPLY CHAINS Lucy Yarnell Today’s investments are tomorrow’s ideas, Todd Larsen G RA V IT Z EXECUTIVE CO-DIRECTOR: DEVELOPMENT PROGRAMS products, and services. The more money each Business, Investing, & Policy DEVELOPMENT DIRECTOR Fran Teplitz Kathy Harget of us directs toward investments in life-affirming necessities— EXECUTIVE ASSISTANT DEVELOPMENT MANAGER such as affordable housing, renewable energy, sustainable agri- Caroline Chen Kristin Brower MAJOR GIFTS OFFICER culture, education, community, health care, and environmental GREEN BUSINESS NETWORK® Christy Schwengel DIRECTOR Denise Hamler FOUNDATION FUNDRAISER restoration—the more our future will include these values. DIRECTOR OF STANDARDS Matt Grason & CERTIFICATION Alix Davidson Likewise, the more investment money we each channel away COMMUNICATION & MARKETING MEMBERSHIP MARKETING from destructive practices—industries that pollute and endanger MANAGER Misha Deborah Clive PROGRAMS GBN MEMBERSHIP & DIRECTOR OF MEMBERSHIP the climate, companies that discriminate or employ sweatshop MARKETING COORDINATOR MARKETING Dana Christianson Takiya Louers MEMBERSHIP MARKETING labor, businesses that produce harmful products, and corpora- COORDINATOR Beth Porter tions that support oppressive governments—the healthier and CORPORATE RESPONSIBILITY PROGRAMS ORGANIZATIONAL SYSTEMS more equitable our world will be. DIVISION & CLIMATE SOLUTIONS DIRECTOR OF FINANCE Bob Bulik DIRECTOR Todd Larsen HUMAN RESOURCES DIRECTOR That’s the power of saving and of responsible investing! Togeth- CAMPAIGNS DIRECTOR Dennis Greenia Elizabeth O’Connell SENIOR ACCOUNTANT & BENEFITS er, they’re a win-win strategy for you, your money, and the world. FOOD CAMPAIGNS DIRECTOR MANAGER Linda Carpenter To save and invest more, most of us need to spend less and move Nicole McCann ACCOUNTS RECEIVABLE SPECIALIST GMO CAMPAIGN COORDINATOR & DATA ENTRY Deanna Tilden toward simpler, higher-quality ways of living. In short, saving Shireen Karimi MEMBERSHIP SERVICES & FOOD CAMPAIGNS COORDINATOR VOLUNTEER ADMINISTRATOR simplifies our lives, conserves resources, and is good for the plan- Anna Meyer Ryan Beville et. The shift to thrift is more crucial than ever in today’s troubled DIRECTOR, SOCIAL INVESTING MEMBERSHIP SERVICES ASSISTANT & POLICY Fran Teplitz Valerie Pejoro economy. Society needs to move away from consumerism as the ONLINE COMMUNICATIONS ATTORNEY Lara Pearson MANAGER Shireen Karimi engine that drives the economy, and toward a new green engine. ONLINE COMMUNICATIONS INTERN FOUNDER/PRESIDENT EMERITUS Corey Matthews Paul Freundlich The best news of all is that as you switch to socially responsible investing, you are making the same choice that millions GREEN CONSUMER BOARD OF DIRECTORS MOBILIZATION & TECHNOLOGY Dana Christianson, John Fitzgerald, of investors are making—putting your money to work to build a ONLINE & TECHNOLOGY DIRECTOR Paul Freundlich, Reena Gordon, Hans Bauman Alisa Gravitz, Denise Hamler, better tomorrow while earning competitive returns today. In fact, IT/SYSTEMS ADMINISTRATOR Kathy Harget, Andrew Korfhage, according to the Forum for Sustainable and Responsible Invest- Pat Keyes Julie Lineberger, Jeff Marcous, Deborah Momsen-Hudson, Ted Ning ment m , $6.6 trillion under professional management in the US

is responsibly invested today. Clearly, social investing is working Copyright 2015 for people—and together, we can change the face of the economy. Green America We’ve designed this issue to assist you in increasing your 1612 K St. NW, #600, Washington, DC 20006 800/58-GREEN fax 202/331-8166 savings and investing power, no matter how much or how little GREENAMERICA.ORG money you have. So dive in and find at least one new way—make one new commitment—to power up your investing for you and The Green American magazine (ISSN: 0885-9930) is free with Green America Individual Membership (starting at $20/year) or Green Business Network® the world today. Membership (starting at $130/year). Here’s to saving with grace, style, and purpose, For address changes or individual membership information, call 202/872-5307 or e-mail [email protected]. For Green Business Network information, call 202/872-5357, e-mail [email protected], or visit greenbusinessnetwork.org. Alisa Gravitz, President/CEO For article reprints, call 202/872-5307 or e-mail [email protected]. ABOUT THE COVER: Michelle Holland started her company, Eagle Facebook.com/GreenAmerica Twitter.com/GreenAmerica Bus, in 2009 when she saw a need in her Charlotte, NC, community for transportation to and from charter schools. She was able to expand with Printed on 100% de-inked recycled fiber, a loan from Self-Help Credit Union m , a community development financial elemental chlorine-free. institution that makes loans to lift up low-income areas in the mid-South.

3 m Design ates a certified mem ber of Green Am erica’s Green Business Network® ECO ACTIONS

THE SOCIAL JUSTICE AND ENVIRONMENTAL ISSUES OF OUR TIME

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w o rk e rs ex p a n d e d the bo yco tt, ask in g Workers Call for Driscoll’s Berry s h o p p e r s a c r o s s t h e U S t o a v o i d b u y i n g Dr isc o ll’s be r r ie s. Boycott, Citing Labor Abuses Rosalinda Guillen, executive director o f C o m m u n i t y t o C o m m u n i t y ( C 2 C ) a n d a form e r farm w o rke r he rse lf, sa ys Drisco ll’s ha s la b o r issu e s ou tsid e of its tie s to Sak u m a Bro s. Wo rk e rs on a n o t h e r D r i s c o l l ’ s s u p p l i e r b e r r y f a r m i n B a j a C a l i f o r n i a , B e r r y M e x , w e n t o n strik e this pa st sprin g to pro te st l o n g w o r k h o u r s ( 1 2 - h o u r d a y s , s e v e n days a week), poverty-level wages, a n d w o r k e r a b u s e , i n c l u d i n g s e x u a l h a ra ssm e n t of fe m a le wo rk e rs. Th e se w o r k e r s h a v e j o i n e d w i t h t h e S a k u m a B r o s . w o r k e r s t o c a l l f o r t h e b o y c o t t . H u n d r e d s o f t h e S a k u m a B r o s . f a r m ) w o rk e rs at the fo re fro n t of the bo yco tt b e l o n g t o a u n i o n , F a m i l i a s U n i d a s p o r l a J u s t i c i a , a n d a c c u s e S a k u m a B r o s . o f t a r ) g e tin g the ir m e m b e rs with ab u se — a n d D r i s c o l l ’ s o f t u r n i n g a b l i n d e y e . I n 2 0 1 3 , m o r e t h a n 4 0 0 u n i o n w o r k e r s w e r e f ir e d f o r a s k i n g f o r a f e w p e n n i e s m o r e p er poun d of straw berries, because the w o r k e r s a r e u n a b l e t o e a r n a l i v i n g w a g e Photo by Tomás Alberto Madrigal w ith o u t p u ttin g in gr u e lin g ov e r tim e h o u r s . Farmworkers at a Driscoll’s supplier farm in Washington state protest poverty-level wages, grueling labor conditions, and abusive bosses. Workers have been protesting T h e u n i o n l e a d e r s h i p a n d m e m b e r s s a y conditions at Sakuma Bros. berry farm since 2004. t h e y a r e o f t e n b u l l i e d b y S a k u m a B r o s . m a n a g e m e n t, ha ra sse d or sen t to wo rk clo se - to - b a re fie ld s. T h e wo rk e rs also cite d in sta n ce s of s s p r i n g g i v e s w a y t o s u m m e r , t h e y s a y i s a h i s t o r y o f a b u s e s i n c l u d i n g teenage workers being cheated out of sto re she lv e s acro ss the US w a g e t h e f t , p o v e r t y - l e v e l p a y , p o o r p a y m e n t f o r w h a t t h e y p i c k e d . I n 2 0 1 3 , A w i l l s t a r t d i s p l a y i n g p l u m p , j u i c y liv in g co n d itio n s for m ig r a n t fa r m e r s, t h e y f il e d a c l a s s - a c t i o n l a w s u i t a n d w o n straw berries, raspberries, blueberries a n d w o r k e r a b u s e . a $850,000 settlement from Sakuma an d blackberries bearing the pop ular L o c a l p r o t e s t s c a m e t o a h e a d i n B r o s . , m o s t o f w h i c h w i l l g o t o r e p a y t h e b ra n d na m e Drisco ll’s. Fa rm w o rke rs 2 0 1 3 , w h e n w o r k e r s g r e w f e d u p e s t i m a t e d 1 , 2 0 0 w o r k e r s w h o c l a i m t h e y from Baja California to Washington State e n o u g h tha t the y de cla re d a state - w e r e n ’ t p a i d t h e f u l l a m o u n t t h e y w e r e a re ask in g sho p p e rs to bo yco tt tho se w id e bo yco tt ag a in st the ir em p lo ye r. o w e d . berries. Conditions haven’t improved much T h e S a k u m a B r o s . w o r k e r s a r e l a r g e l y F o r o v e r a d e c a d e , f a r m w o r k e r s a t sin ce the n , so wo rk e rs ask e d Drisco ll’s, M i x t e c o , o r i n d i g e n o u s p e o p l e f r o m Sakum a Brothers berry farm — a major o n e of Sak u m a ’s la rg e st clie n ts, to use aroun d Oaxaca who speak Mixtec su p p lie r for Drisc o ll’s— in W a sh in g ) i t s c l o u t t o h e l p t h e m d e m a n d a u n i o n l a n g u a g e s a n d m a y n o t k n o w S p a n i s h o r to n state ha v e be e n pro te stin g wh a t co n tra ct. W h e n Drisco ll’s did n ’t act, En g lish. As such , the y are pa rticu la rly

4 S U M M E R 2 0 1 5 G REEN AM ERIC A N GREENAMERICA.ORG v u l n e r a b l e d u e t o c u l t u r a l i s o l a t i o n a n d , in som e ca se s, thre a ts ag a in st the ir wo rk v isa s or im m igra n t statu s. “ T h i s i s a v e r y , v e r y v u l n e r a b l e w o r k ) f o r c e , ” s a y s G u i l l e n . “ [T h e o w n e r s ] t r e a t f a r m e r s l i k e t h e y ’ r e m a c h i n e s , b u t t h e y ’ r e a v e r y s k i l l e d l a b o r f o r c e . T h e y k n o w t h e h i g h - q u a l i t y b e r r y . T h e y ’ r e g e n t l e , s o i t ’ s n o t b r u i s e d . I t g o e s t o t h e m a r k e t i n t h e w a y the co n su m e rs wa n t. Bu t the y’re vulnerable because they’re indigen ous. The in d u stria l syste m tre a ts the m lik e an im a ls.” K e r s t i n L i n d g r e n o f t h e F a i r W o r l d P r o j e c t s a y s t h e f a r m w o r k e r s d i d m a n a g e to ne g o tia te a co n tra ct with Sak u m a Bro s. in 2013, including a higher per pound rate. Photo by Andre Floyd B u t fa rm m a n a g e m e n t ultim a te ly re fu se d Chipotle Mexican Grill announced that starting April 27th, it will remove t o h o n o r t h e h i g h e r r a t e . GMOs from its food items, with the exception of some sweetened beverages. T h e W A f a r m w o r k e r s a r e n o w a s k i n g In addition, some dairy and meat items may come from animals fed GMOs. Drisco ll’s to pre ssu re Sak u m a Bro s. to n e g o t i a t e a n e w u n i o n c o n t r a c t a n d t o r e h i r e t h e u n i o n w o r k e r s i t f ir e d i n 2 0 1 4 . d ire cto r. “In cre a sin g ly, it is cle a r tha t T h e y a l s o s t a n d w i t h t h e B a j a C a l i f o r n i a p e o p l e w a n t f o o d w i t h o u t G M O s . ” w o r k e r s , w h o h a v e s e n t a l i s t o f d e ) Chipotle, Panera Take Steps W h i l e P a n e r a B r e a d h a s n o t y e t m a n d s f o r f a i r t r e a t m e n t a n d p a y m e n t t o for Good Food fo llo w e d in Ch ip o tle ’s fo o tste p s to t h e i r e m p l o y e r f a r m , a n d a r e a l s o a s k i n g se v e re ly re strict GM O s, the re sta u ) Drisco ll’s to pre ssu re the ir em p lo ye r to Chipotle Mexican Grill announced r a n t c h a i n d i d a n n o u n c e i n M a y t h a t i t c o m p l y b e f o r e t h e b o y c o t t w i l l e n d . th is sprin g tha t the m a j o rity of the w o u l d r e m o v e a l i s t o f m o r e t h a n 1 5 0 Drisco ll’s says it co n d u cte d an in d e p e n ) f o o d i t s e l l s w i l l b e f r e e o f g e n e t i c a l l y a rtificia l sw e e te n e rs, co lo rs, fla v o rs, d e n t a u d i t o f S a k u m a B r o s . l a s t f a l l , a n d “ a l l m o d ifie d org a n ism s (G M O s) startin g a n d p r e s e r v a t i v e s f r o m i t s m e n u b y issu e s an d co m p la in ts ra ise d by wo rk e rs A p r i l 2 7 t h . T h e m o v e m a k e s i t t h e 2 0 1 6 . Th e list in clud e s high - fru cto se have been prop erly an d fairly addressed.” first na tio n a l US re sta u ra n t ch a in to co rn syru p , artificia l tra n s fa ts, an d T h e c o m p a n y a d d e d i n a s t a t e m e n t sig n ific a n tly co m m it to usin g m a in ly o th e r co m m o n ar tific ia l ad d itiv e s. p rovided to Green Am erica that “man y non-GMO ingredients. Green Am erica ap p lauds Pan era for o f t h e s e r e c e n t c l a i m s r e g a r d i n g l a b o r “ T h o u g h m a n y c o u n t r i e s h a v e a l r e a d y th is sign ifica n t ch a n g e to its m e n u , an d c o n d i t i o n s a r e n o t l e g i t i m a t e , a n d r e f e r ) r e s t r i c t e d o r b a n n e d t h e u s e o f G M O M c C a n n s a y s s h e h o p e s t h e c o m p a ) e n ce pre v io u s issu e s tha t Sak u m a Bro s. c r o p s , i t ’ s c l e a r t h a t a l o t o f r e s e a r c h n y w i l l t a r g e t G M O s a s a n e x t s t e p . resolved.” i s s t i l l n e e d e d b e f o r e w e c a n t r u l y “Man y artificial additives are corn- T h e F a i r W o r l d P r o j e c t d o e s n ’ t a g r e e . u n d e r s t a n d a l l o f t h e i m p l i c a t i o n s a n d s o y - b a s e d , s o P a n e r a ’ s m o v e d o e s It re ce n tly sen t a le tte r of sup p o rt fo r o f w i d e s p r e a d G M O c u l t i v a t i o n a n d lim it so m e hid d e n GM O in g r e d ie n ts th e wo rk e rs to Drisco ll’s with 10 ,0 0 0 co n su m p tio n ,” said Stev e Ells, fo u n d e r, f r o m i t s m e n u , ” s a y s M c C a n n . “ W e sign a tu re s. Drisco ll’s ag re e d to m e e t with c h a i r , a n d c o - C E O o f C h i p o t l e , i n a h o p e t h a t P a n e r a w i l l c o n t i n u e i t s Lindgren, Guillen, and union leaders in May. p re ss state m e n t. “W h ile tha t de b a te com m itm en t to good, wholesom e Lin d g re n says she ’s ca u tio u sly op tim istic. c o n t i n u e s , w e d e c i d e d t o m o v e t o f o o d b y r e m o v i n g G M O s f r o m i t s “Drisc o ll’s did co m m it to in su r in g th a t non-GMO ingredients.” m e n u a s w e l l . ” freedom of association for farm w orkers is T h e c o m p a n y h a s n ’ t w i p e d G M O s F o r m o r e g o o d f o o d n e w s , v i s i t G r e e n u p h e l d . T h e y s a i d t h e y w o u l d e n f o r c e t h a t . c o m p l e t e l y o f f i t s m e n u . S o m e o f t h e A m e r i c a ’ s g m o i n s i d e . o r g o r l i k e u s a t B u t t h e y f e l l s h o r t o f s a y i n g t h e y w o u l d b e v e ra g e s it sells, in clud in g sod a s pro ) facebook.com /gm oinside/. demand a union contract.” d u c e d b y C o c a - C o l a , w i l l l i k e l y c o n t a i n W itho u t tha t co n tra ct, the bo yco tt will G M c o r n s y r u p s w e e t e n e r s , a n d s o m e co n tin u e , say the wo rk e rs. o f i t s m e a t a n d d a i r y m a y c o m e f r o m A s the Green Am erica n w e n t t o a n i m a l s f e d G M g r a i n s , t h e c o m p a n y “Th e wo rk e rs start the ha rv e st in p r e s s , o u r G M O I n s i d e c a m p a i g n acknow ledges. s o u t h e r n C a l i f o r n i a a n d m o v e u p n o r t h s c o r e d t w o b i g w i n s : H e l l m a n n ’ s Green Am erica celebrates Chipotle t o t h e C a n a d i a n b o r d e r , ” s a y s G u i l l e n . M a y o n n a ise (U n ile v e r ) an d Sim ila c “In essence, they’re keep ing the entire fo r ta k in g th is le a d e r sh ip . “C h ip o tle ’s in fa n t fo rm u la (A b b o tt La b o ra to ) W e st Co a st in d u stria l ag ricu lture syste m a n n o u n ce m e n t tha t it is re m o v in g h u m m in g : le m o n s, wa te rm e lo n s, pista ch io s, gen etically engineered ingredients is rie s) bo th an n o u n ce d tha t the y a lm o n d s, nu ts. Th e y’re pro fe ssio n a ls, an d m a j o r s t e p f o r w a r d f o r t h e c o m p a n y w o u l d o f f e r v e r s i o n s o f t h e i r th e y sho u ld be tre a te d as such .” and an important milestone in creating fla g sh ip pro d u cts m a d e witho u t a s a f e r a n d h e a l t h i e r f o o d s y s t e m f o r F o r m o r e i n f o r m a t i o n , v i s i t t h e C 2 C w e b s i t e , G M O s. Visit gm o in sid e .o rg /blo g / to foodjustice.org, an d the Fair World Project, a l l A m e r i c a n s , ” s a y s N i c o l e M c C a n n , l e a r n m o r e . fairw o rld p ro je ct.o rg G r e e n Am e r ic a ’s foo d ca m p a ig n s

5 m Design ates a certified mem ber of Green Am erica’s Green Business Network®

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“We don’t want these things on the most sensitive tissues on our body,” Green Your Strgar asserts. So Strgar started making her own lubricant, which blossomed into Intimate Moments her company. Today, Good Clean Love sells personal lubricants and washes made with natural, organic ingredients, as well as “aphrodisiac products” like organic love oils, body candies, and toys.

A Higher Risk of Health Problems A handful of scientific studies have called into question the safety of conventional personal lubricants. One, published in Chemical & Engineering News in Dec. 2012, found that they can damage the cell linings of the vagina and rectum, which could possibly lead to a higher occurrence of sexually transmitted infections (STIs). Another, which appeared in Proceedings of the National Academy of Sciences in March 2011, found that ou may have thought about “Some people refer to us as an ‘adult’ the petrochemicals included in many greening your bedroom—from business. We’re not an adult business,” over-the-counter personal lubricants sleeping on an organic mat- she says. “We sell organic sexual health Y increased women’s risk of contracting tress and sheets to using less-toxic products. There’s a big difference.” bacterial vaginosis—an infection cleaning products on your nightstand, Strgar started Good Clean Love caused by a disruption of good bacteria dresser, and elsewhere. But have you when she couldn’t find a nontoxic in the vagina, causing an overgrowth thought about greening what goes on lubricant that didn’t give her an of harmful bacteria—by 13 times. in your bedroom? adverse reaction. Bacterial vaginosis can make a woman Some of you may be wondering “I came to this work because I more likely to contract an STI and can what a G-rated publication like the was trying to find a product so I cause birth defects in babies, according Green American is doing writing about could continue to have intimacy to the Centers for Disease Control. sexual health products. But the fact with my husband,” she says. “My Strgar notes that organic products is that the taboo on talking about doctor told me to use a lubricant, but like Good Clean Love don’t include the this subject can be dangerous to your conventional products made me sick, problematic ingredients, such as petro- health and to exploited workers, gave me an allergic reaction. It wasn’t chemicals, detailed in those studies. including children. helping my libido or my health.” Still another study that appeared in You can go green in the bedroom So she started researching what the Nov. 2012 issue of Plos One looked at and make your intimate moments went into “crappy, corporate sexual specific brands of lubricants, including sustainable—and you and your health products”, and she discovered Good Clean Love’s, for safety and for partner, workers, and the planet will a host of troubling ingredients. “anti-HIV-1 activity”, or how well they be happier and healthier for it. Many personal lubricants, for worked to help prevent HIV infections. example, contain propylene glycol, a The study found that KY Jelly, Making Love Sustainable chemical found in anti-freeze that is Gynol II, and Replens were toxic to the If you ask Good Clean Love m founder a suspected neuro-, skin, and respira- healthy bacteria that prevent vaginal and CEO Wendy Strgar about the tory toxicant. They also often include infections. It named Good Clean Love discomfort some people may feel parabens, particularly methylparaben and PRÉ brands as being safest, having discussing the lubricants, washes, and and propylparaben, both of which are “minimal impact” on these bacteria. other sexuality-related products she suspected hormone disruptors. And While many more studies are sells, she’ll waste no time in kindly they may contain polyethylene glycol, needed to link lubricant use to anti-HIV setting you straight. a suspected skin and kidney toxicant.

6 S U M M E R 2 0 1 5 G REEN AM ERIC A N GREENAMERICA.ORG properties, those from Good Clean and lug around heavy buckets of ins such as phthalates and polyvinyl Love, PRÉ, and Slippery Stuff did liquid rubber. chloride” (PVC). Studies indicate that demonstrate “modest anti-HIV-1 So as the Hollenders were launching phthalates may be hormone disrup- activity” in the study. Sustain, they decided to import all of tors, and PVC is a highly toxic plastic their natural latex from a fair trade that releases carcinogenic dioxin A Better Kind of Condom plantation in India. The plantation during its manufacture and disposal. Even before Jeffrey Hollender, founder is independently verified through “Due to the lack of regulation of of pioneering green home-products the Fair Rubber Association, a the sex toy industry, it is important company Seventh Generation m , multi-stakeholder organization creat- for pleasure seekers to be aware of left the company in 2009, he’d ed by a former head of the Fair Labor what they are putting in their bodies been thinking a lot about condoms. Organization. Fair trade ensures that and for everyone to understand that Namely, that a company selling workers labor under fair conditions there are body-safe, and planet-safe sustainable condoms might provide and earn a living wage, and that the options,” says Portofino. a way to be in a business with “a very plantation does not use child or forced Earth Erotics sells nontoxic sex small negative footprint and a very, labor. Sustain pays a premium to cover toys made from nontoxic glass or very large positive footprint.” free health care and education for the silicone, manufactured under fair “Condoms touch on everything rubber workers and their families. conditions by workers paid a living from fair trade to climate change to The plantation is also certified as wage. The company also sells a line the reduction of toxic chemicals to sustainably managed by the Forest of nontoxic lubricants. women’s empowerment,” he says. Stewardship Council m (FSC). And Though you can discreetly buy Earth Take the fact that most conven- the condoms themselves are vegan Erotics products on the company tional condoms are made of latex, and certified not tested on animals. web store, you can also contact the both synthetic and natural. Synthetic They are also certified non-GMO company to host an Earth Erotics latex, in turn, is made from two pe- (genetically modified organisms). house party and earn free products. troleum-based compounds, styrene In addition, the company has Portofino says that it’s important and butadiene. Styrene is a suspected taken steps to reduce the toxins in its for people to talk about the toxins in carcinogen and liver- and neurotox- condoms. Unlike many conventional adult products, despite any squea- icant. Butadiene is recognized by the condoms, Sustain condoms are made mishness they may feel at doing so. state of California as a carcinogen and without chemical spermicides. “Unfortunately, our reluctance to talk a developmental and reproductive The process of heating up the latex about adult product safety has resulted toxicant. In addition, manufacturers to make conventional condoms often in a boon for manufacturers of cheap may add volatile organic compounds results in a chemical reaction that items, who have flooded the market (VOCs) to their synthetic latex, which creates nitrosamines, carcinogenic with toxin-laden products,” she says. can pose more health risks. chemicals that often contaminate “We need to evolve away from this Natural latex may not include all of standard condoms. Sustain min- antiquated way of thinking for the the toxins, but it is derived from the imizes nitrosamines in two ways: health and safety of our adolescents, rubber tree—and the rubber industry It accelerates the manufacturing for the protection of victims of is rife with labor issues. process to prevent the chemical domestic violence, and for the general So when Hollender teamed up reaction that creates nitrosamines well being of society. with his daughter Meika Hollender to from taking place, and it puts the —Tracy Fernandez Rysavy launch Sustain Condoms in 2014, they finished condoms through an “ex- both knew that they had to start with tensive cleaning process” to remove a better kind of rubber. any remaining nitrosamines. RESO URC ES Labor, Toxins, and Other Issues Nontoxic Toys Sustain condoms are made from 100 You may think that aphrodisiac toys Earth Erotics m , 503 /381 -4874, percent natural latex, which is de- like vibrators are pretty straightfor- e a rth e ro tics.co m . rived from the sap of the rubber tree. ward objects, but even they’re not Good Clean Love m , 541/344- The majority of the rubber sold in the immune to toxic ingredients. 4483 , good clean love.com . US comes from Liberia. According to Earth Erotics m founder/CEO Dr. m , 866/978- the US Department of Labor, child Jasmine Portofino (a pseudonym) felt Organic Love’n 2111 ext 2, organicloven.com. labor is a significant problem on inspired to launch her company after Liberian rubber plantations, where reading an article that informed her Sustain Condoms m , children are often forced to tap trees that her vibrator was “chockful of tox- su sta in co n d o m s.co m .

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Green Businesses Provide Aid to Nepalese Earthquake Victims su b sta n d a rd , an d the ir ba sic be lo n g in g s are l o s t i n t h e r u b b l e , ” d e t a i l s M a c M c C o y , C E O o f d Zi In c. “W hile o ur a rtisa n gro up s a re d e t e r m i n e d t o g e t b a c k t o w o r k , i t ’ s g o i n g to ta ke a lo t to get them in to sa fe ho m es a g a i n . F o r t h e p a s t f e w w e e k s , w e h a v e b e e n w o r k i n g t o o r g a n i z e m a t e r i a l s a n d w a y s f o r o u r n e t w o r k o f c u s t o m e r s a n d f r i e n d s t o d i r e c t l y h e l p o u r a r t i s a n g r o u p s o r t h e p e o p l e o f N e p a l i n g e n e r a l . ” T h e c o m p a n y i s u r g i n g p e o p l e t o d o n a t e t o o n e o f t h e h u m a n i t a r i a n o r g a n i z a t i o n s o n t h e g r o u n d t o p r o v i d e f o r i m m e d i a t e s e r v i c e s a n d n e e d s , l i k e U S A I D ( u s a i d . g o v / n ep al-earthquake/). T h e M o u n ta in In stitu te m w o r k s w i t h farm ers from several villages close to the earthquake’s ep icen ter. The Institute’s M edicinal and Arom atic Plants (M APs) photo from Global Giving P r o g r a m h e l p s t e a c h f a r m e r s i n t h e a r e a to cu ltiv a te an d sell the se pla n ts, en a b lin g Microfinance fundraising website GlobalGiving.org has launched a Nepal Earthquake Relief Fund to provide emergency and long-term aid to victims t h e m t o e a r n m o r e m o n e y w h i l e p r o t e c t i n g of the May earthquake in the country through local, vetted nonprofits. n a tiv e an d lo ca l fo re sts fro m de stru ctiv e h a rv e stin g . Th e In stitu te will use fu n d s ra ise d t h r o u g h i t s N e t w o r k f o r G o o d c a m p a i g n t o h e de v a sta tin g 7.8 m a g n itu d e ea rth ) t h o s e l i v i n g i n p o v e r t y , e s p e c i a l l y c h i l d r e n , ” s e n d t e a m s t o w a l k f r o m v i l l a g e t o v i l l a g e q u a k e i n N e p a l i n A p r i l h a s l e f t o v e r th e org a n iza tio n said in a state m e n t. Th e T i n N e p a l t o a s s e s s d a m a g e a n d d e t e r m i n e 8,000 people dead and countless injured. nonprofit has set up an emergency fund m o st critica l sho rt- an d lo n g - te rm ne e d s. A n um ber of Green Busin ess N etw ork ® aim ed to ensure the safety an d recovery “Th e M o u n ta in In stitu te ha s a lo n g histo ry, ( G B N ) m e m b e r s h a v e s t r o n g t i e s i n N e p a l o f tho se affe cte d . w ith deep con n ection s an d extensive networks, a n d a r e h e l p i n g t o p r o v i d e a i d a n d r e l i e f . G o o d w e a v e h a s s e t u p a n e m e r g e n c y f u n d i n s o m e o f N e p a l ’ s m o s t r e m o t e m o u n t a i n Since 1994, Good W eave m (form e rly through Network for Good to provide food, re g io n s,” says ex e cu tiv e dire cto r An d re w R u g m a r k ) h a s w o r k e d t o f r e e c h i l d l a b o r e r s m edical care, shelter, an d other necessities to Taber. “We are collaborating with govern m en t, from handwoven-carpet looms in Nepal, its comm unity of around 16,000 children and N GOs [non-governmental organizations], India, and Pakistan— providing thousands f a m i l i e s . I t w i l l a l s o u s e t h e f u n d s t o e n s u r e a n d l o c a l p a r t n e r s t o h e l p d e l i v e r s u p p l i e s o f vic tim s w ith re h a b ilita tio n se r v ic e s an d t h a t t h e f o r m e r c h i l d w o r k e r s ’ s c h o o l i n g i s n ’ t i n c l u d i n g f o o d , t a r p s , a n d o t h e r m a t e r i a l s . O u r se n d in g the m to sch o o l. Go o d w e a v e staff i n t e r r u p t e d f o r a l o n g p e r i o d , a n d t o r e b u i l d o f f ic e i n K a t h m a n d u i s f il l e d w i t h d o n a t i o n s o f re p o rt tha t tho u g h the stud e n ts an d staff in fra stru ctu re to sup p o rt the ch ild - la b o r- fre e c l o t h i n g , a n d o u r s t a f f i s c o n t r i b u t i n g m o n e y , a t H a m r o G h a r a n d o t h e r G o o d w e a v e - r u n carp et exp orters in Nep al. p e r s o n a l i t e m s , a n d t h e i r o w n w o r k t o h e l p s c h o o l s i n N e p a l a r e s a f e , t h e y w o r r y t h a t d Z i I n c . m , a foun d in g m em ber of the Fair n e i g h b o r i n g f a m i l i e s . W e a r e a l s o g r a t e f u l t o a m i d s t t h e d e s p e r a t i o n , c h i l d r e n f a c e a n Trade Federation m , d e s i g n s a n d p r o m o t e s t h e g e n e r o s i t y o f m a n y i n d i v i d u a l s w h o h a v e even greater risk of exp loitation , specifically h a n d m a d e f a i r t r a d e j e w e l r y a n d g i f t s c r e a t e d g i v e n t o s u p p o r t o u r w o r k . ” through hum an trafficking. by Tibetan and other Him alayan artisans. F o r t h o s e w h o w i s h t o d o n a t e t o N e p a l e s e “ S o m e o f t h e m o s t v u l n e r a b l e a n d a f f e c t e d “The main effect [of the earthquake] nonprofits on the ground, Green Am erica ally p e o p l e i n n a t u r a l d i s a s t e r s l i k e t h i s o n e a r e i s o n t h e p o o r , a s t h e i r h o u s i n g i s a l w a y s

8 S U M M E R 2 0 1 5 G REEN AM ERIC A N GREENAMERICA.ORG c o n t r i b u t e n e a r l y $ 2 7 b i l l i o n t o t h e U S econom y, an d hon eybees alone contribute n e a r l y $ 2 0 b i l l i o n t o t h e U S a n d $ 2 1 7 b i l l i o n to the global econom y.” Contact: To learn more about the Green Business Network, visit greenbusinessnetwork.org. No More Fracking! T h o u g h the Ob a m a Ad m in istra tio n too k a c t i o n o n c l i m a t e c h a n g e i n 2 0 1 4 , t h e US ha s in cre a se d its pro d u ctio n of fo ssil f u e l s a n d r e c e n t l y o p e n e d u p p a r t s o f t h e A t l a n t i c a n d A l a s k a n c o a s t t o o i l d r i l l i n g a n d exploration. Recognizing the economic and e c o l o g i c a l h a r m o f t h i s p a t h , G r e e n B u s i ) n ess Network (GBN ) mem bers have lent t h e i r v o i c e s i n s u p p o r t o f G r e e n A m e r i c a ’ s Rethinking Fracking cam paign, conducted in p a rtn e rsh ip with the Am e rica n Susta in a b le B u sin e ss Co u n cil, the N Y State Susta in a b le B u sin e ss Co u n cil, an d the Ch e sa p e a k e Susta in a b le Bu sin e ss Co u n cil. Green America associate editor Andre Floyd and executive co-director Fran The cam p aign urges the Obam a Adm in ) Teplitz just before Teplitz spoke at a rally in front of the White House calling istra tio n to “stop the ex p a n sio n of n e w for executive action to protect pollinators. n atural-gas fracking op eration s on private a n d p u b l i c l a n d s , a n d t o i s s u e s t r o n g m a n d a ) to ry stan d a rd s tha t re d u ce clim a te - ch a n g in g and online microfinance platform GlobalGiving. a g r i c u l t u r e f o r o u r i n g r e d i e n t s , a n d a g r i c u l t u r e m e th a n e em issio n s fro m ne w an d ex istin g o rg ha s also esta b lishe d a N e p a l Earth qua k e d ep en d s on p ollin a tors. T his is a clea r ca se g a s a n d o i l d e v e l o p m e n t . ” Relief Fun d . The m on ey w ill go to vetted w h e r e t h e E P A c a n u s e i t s p o w e r t o p r o t e c t N a t u r a l g a s f r a c k i n g i n v o l v e s s h o o t i n g m i l ) local organizations providing emergency and th e en v iro n m e n t an d sup p o rt bu sin e sse s.” l i o n s o f g a l l o n s o f w a t e r — m i x e d w i t h h i g h l y lo n g - te rm aid to victim s. On May 19th, the White House released t o x i c c h e m i c a l s l i k e m e r c u r y a n d f o r m a l d e ) its N a tio n a l Po llin a to r He a lth Stra te g y, wh ich Contact: dZi Inc., dzi.com. h y d e — d e e p i n t o t h e g r o u n d , t o b r e a k u p in clud e s pla n s to in cre a se po llin a to r ha b ita t an d s h a l e r o c k a n d e x t r a c t n a t u r a l g a s f r o m i t . GoodWeave’s Nepal Earthquake Relief Fund: https:// i m p l e m e n t a P o l l i n a t o r R e s e a r c h A c t i o n P l a n t o Over 1,0 0 0 drinking water wells have been donatenow.networkforgood.org/nepalearthquake/. study hon eybees, native bees, butterflies, an d c o n t a m i n a t e d a c r o s s t h e U S n e a r f r a c k i n g o th e r po llin a to rs. Wh ile the se are im p o rta n t The Mountain Institute relief fund: https://donatenow. site s, acco rd in g to the ASBC . s t e p s , t h e y d o n o t g o f a r e n o u g h t o s o l v e t h e networkforgood.org/themountaininstitute/. Re ce n tly, the ca m p a ign a sk e d G BN p o llin a to r cr isis. Global Giving’s Nepal Earthquake Relief Fund: m e m b e rs to sign on to a le tte r to Pre sid e n t I n O c t o b e r 2 0 1 4 , t h e E P A r e l e a s e d a n globalgiving.org/projects/nepal-earthquake-relief-fund/. O b a m a , m a k i n g t h e b u s i n e s s c a s e f o r a d ) a n a lysis co n firm in g tha t ne o n ico tin o id see d d re ssin g ca rb o n em issio n s, fu lly re j e ctin g the t r e a t m e n t s o f f e r l i t t l e o r n o i n c r e a s e i n e c o ) Keystone XL pipeline, and limiting natural n o m i c b e n e f it t o U S s o y b e a n p r o d u c t i o n . gas fracking. Action on Behalf of Bees I n J u n e o f t h e s a m e y e a r , a m e t a - a n a l y s i s o f “ W e a r e a m o n g t h e g r o w i n g n u m b e r o f reen Am erica’s Green Business Network® 80 0 peer-review ed studies released by the Am erican business leaders who believe that (GBN ) and the Am erican Sustainable T a sk Fo rce on Syste m ic Pe sticid e s co n firm e d G f r a c k i n g i s n o t t h e a n s w e r t o o u r c o u n t r y ’ s B u sin e ss Co u n cil (A SBC ) are pre ssu rin g the n e o n i c o t i n o i d s a r e a k e y f a c t o r i n b e e d e c l i n e s econ om ic, energy or clim ate challenges,” W h i t e H o u s e t o a c t o n b e h a l f o f b e e s a n d a n d c a l l e d f o r i m m e d i a t e r e g u l a t o r y a c t i o n th e le tte r state d . “W e sha re a co n ce rn tha t o th e r po llin a to rs. Ov e r 10 0 gre e n bu sin e sse s to re strict the se pe sticid e s an d sw itch to [it] po se s un a cce p ta b le lo n g - te rm risk s an d sign e d a le tte r to the Ob a m a ad m in istra tio n , su sta in a b le pe st co n tro l m e th o d s. p o te n tia l co sts to m a n y bu sin e ss secto rs, lo ) o r g a n i z e d b y G B N a n d A S B C , s a y i n g t h e y a r e “ T h e d e p e n d e n c e o f o u r f o o d s y s t e m o n c a l e c o n o m i e s , t h e e n v i r o n m e n t , a n d p u b l i c c o n c e r n e d w i t h t h e i m p a c t t h e l o s s o f p o l l i ) the beekeep ing industry is largely un seen h e a lth. As bu sin e ss le a d e rs, we urg e yo u to n a t o r s c a n h a v e o n t h e n a t i o n ’ s f o o d s u p p l y , b y t h e a v e r a g e c o n s u m e r , ” s a y s N i c o l e r e t h i n k f r a c k i n g ’ s r o l e i n y o u r e n e r g y p o l i c y en viron m en t, an d ultim ately the econ om y. M c C a n n , d i r e c t o r o f f o o d c a m p a i g n s a t G r e e n a n d m o v e o u r n a t i o n a w a y f r o m f u r t h e r T h e le tte r urg e d the Ob a m a ad m in istra tio n A m e rica .“Bu t witho u t ho n e yb e e s actin g as fo ssil fu e l de v e lo p m e n t.” to imm ediately suspend neonicotinoid pesti) crop pollinators, our most basic food item s cides linked to global bee declines. w o u l d n o l o n g e r b e a v a i l a b l e . ” Contact: To learn more about the Green Business “Declining bee populations threaten the In the past eight years, US beekeep ers have Network, visit greenbusinessnetwork.org. To view h e a l t h o f f a r m i n g s y s t e m s a c r o s s t h e c o u n t r y ,” l o s t a n a v e r a g e o f 3 0 p e r c e n t o f t h e i r h i v e s . the business letter, visit bit.ly/1zkkzfc. s a i d C l i f B a r & C o m p a n y m C E O K e v i n C l e a r y . T h e GB N le tte r sen t to Pre sid e n t Ob a m a “ A s a n o r g a n i c f o o d c o m p a n y , w e r e l y o n n otes, “Bees an d other insect pollinators

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s w e e t e n e r , s u c h a s s u g a r f r o m G M s u g a r b e e ts. T h e c o m p a n y a l s o p r o m i s e d t o u p d a t e its we b site to serv e as a re so u rce of in fo r m a tio n , in c lu d in g a fu ll in g r e d ie n t g lo ssa ry an d in - d e p th article s ab o u t in g re d ie n ts an d its sup p lie rs. G r e e n Am e r ic a foo d ca m p a ig n s d ire cto r Nicole McC a n n con gra tulate d H e r s h e y o n t h e m o v e , s a y i n g , “ H e r s h e y i s o n e o f t h e l e a d i n g c h o c o l a t e c o m p a ) n i e s i n t h e U S , a n d i t s c o m m i t m e n t w i l l h e l p m o v e t h e r e s t o f t h e c o m p a n i e s i n th is secto r. He rsh e y’s jo in s Ge n e ra l M ills, U n i l e v e r , P o s t F o o d s , a n d o t h e r m a j o r companies in responding to consumer d e m a n d t o m a k e a t l e a s t s o m e o f i t s products non-GMO.” —Andre Floyd Visit gmoinside.org for the latest on Green America’s GMO Inside campaign to label GMOs and remove them from food products. Photo from The True Cost film VICTORY: The Children’s The True Cost documentary film, released in May 2015, demonstrates the impact that the fashion industry has on people and the planet—particularly on low-income workers in China and Place to Compensate Rana Bangladesh, the first- and second-largest clothing manufacturers worldwide, respectively. Plaza Victims

Together with the Clean Clothes to m a k e its pro d u cts witho u t GM O s. C am p aign and the Internation al Labor VICTORY: Hershey Kisses A n i m a l f e e d i n g s t u d i e s h a v e p o i n t e d t o Rights Forum , Green Am erica com m em ) p o te n tia l he a lth risk s— in clud in g gu t, liv e r, GMOs Goodbye o r a t e d t h e t w o - y e a r a n n i v e r s a r y o f t h e a n d k i d n e y d a m a g e — f r o m G M O s , w h i c h R a n a P l a z a f a c t o r y c o l l a p s e o n A p r i l 2 4 t h T h e H e r s h e y C o m p a n y h a s a n n o u n c e d are largely un tested for lon g-term effects. b y s h i n i n g a l i g h t o n r e t a i l e r s t h a t s o u r c e d it’s re a d y to kiss ge n e tica lly m o d ifie d In ad d itio n , nu m e ro u s stud ie s ha v e f r o m t h e f a c t o r y b u t h a v e y e t t o c o m ) o r g a n i s m s ( G M O s ) g o o d b y e b y t h e sh o w n tha t ge n e tica lly m o d ifie d cro p s p e n sa te tho se affe cte d by the disa ste r. e n d o f 2 0 1 5 . I n a s t a t e m e n t r e l e a s e d i n re quire co p io u s am o u n ts of pe sticid e s S o m e b r a n d s t h a t h a v e c o m e u n d e r f ir e F e b r u a r y , t h e c o m p a n y a n n o u n c e d a n e w like glyp hosate, which the World Health fo r re fu sin g to ad e qua te ly co m p e n sa te co m m itm e n t to tra n sitio n som e of its O r g a n i z a t i o n c l a s s i f ie d i n M a y a s a p r o b a ) v ictim s thro u g h the Ra n a Pla z a Tru st Fu n d m o s t p o p u l a r c h o c o l a t e b r a n d s , i n c l u d ) b le carcin o ge n . include JC Penney, Walmart, Benetton, in g He rsh e y’s Kisse s M ilk Ch o co la te s G M O I n s i d e s p u r r e d t e n s o f t h o u ) M ango, and Inditex (parent company of a n d H e r s h e y ’ s M i l k C h o c o l a t e B a r s t o s a n d s o f i n d i v i d u a l s t o t a k e a c t i o n b y Z a r a ) . H o w e v e r , o n A p r i l 2 9 t h , a c t i v i s t s “sim p le r” an d “susta in a b le ” in g re d ie n ts. e - m a i l i n g H e r s h e y t o e x p r e s s t h e i r c o n ) celebrated when form er laggard The A s p a r t o f t h i s p r o m i s e , t h e c o m p a n y cern s an d urge the com p an y the rem ove C h i l d r e n ’ s P l a c e f in a l l y a g r e e d t o p a y con firm ed to Green Am erica’s GM O G M O s fro m its pro d u cts. $ 2 m i l l i o n t o t h e F u n d . I n s i d e c a m p a i g n t h a t i t w i l l s w i t c h t o The pressure paid off. In Decem ber T h e d i s a s t e r , w h i c h k i l l e d 1 , 1 3 4 w o r k e r s G M O - f r e e c a n e s u g a r , r a t h e r t h a n 2014, Hershey announced it was explor) a n d i n j u r e d t h o u s a n d s m o r e , w a s t h e r e s u l t h i g h - f r u c t o s e c o r n s y r u p a n d n o n - G M s o y i n g w a y s t o p h a s e o u t h i g h - f r u c t o s e c o r n of negligent management and irresponsi) l e c i t h i n . T h e v a s t m a j o r i t y o f c o r n a n d s o y s y r u p ( H F C S ) , g i v i n g G M O I n s i d e t h e b l e s o u r c i n g f r o m m a n y W e s t e r n c l o t h i n g i n g r e d i e n t s s o l d i n t h e U S a r e G M . o p p o r t u n i t y t o c a l l f o r o n e f in a l p u s h . b r a n d s . O n t h e d a y o f t h e c o l l a p s e , o c c u ) I n F e b r u a r y o f 2 0 1 3 , G r e e n A m e r i c a ’ s The cam p aign on ce again asked sup p ort) p a n t s o f t h e b u i l d i n g h a d b e e n w a r n e d G M O I n s i d e c a m p a i g n b e g a n c a l l i n g f o r e r s t o c a l l a n d e - m a i l H e r s h e y , u r g i n g i t b y l o c a l a u t h o r i t i e s t h a t t h e b u i l d i n g w a s ch o co la te - lo v e rs to pre ssu re He rsh e y n o t t o r e p l a c e H F C S w i t h a n o t h e r G M

11 m Design ates a certified mem ber of Green Am erica’s Green Business Network® u n s a f e , b u t m a n a g e r s o f t h e g a r m e n t f a c ) tories ordered their emp loyees to com e to work. The Rana Plaza Coordination C o m m itte e — a m u lti- sta k e h o ld e r bo d y c h a i r e d b y t h e I n t e r n a t i o n a l L a b o r O rg a n iza tio n (ILO )— e sta b lishe d the tru st f u n d i n S e p t e m b e r 2 0 1 3 a n d s e t a g o a l t o r a i s e $ 3 0 m i l l i o n , t h e e s t i m a t e d a m o u n t n e e d e d t o c o v e r a l l c o m p e n s a t i o n c l a i m s fr o m vic tim s, th e ir fa m ilie s, an d th e ir d e p e n d e n ts. As the Green American w e n t to pre ss, the fu n d wa s still $ 2 .7 m illio n sh o r t. O n e m o n t h p r i o r t o t h e t w o - y e a r a n n i v e r s a r y , a n d i n s p i t e o f h u n d r e d s o f a ctio n s an d pro te sts at its store s na tio n ) w i d e , T h e C h i l d r e n ’ s P l a c e h a d o n l y p a i d $ 450,000. Photo from Organic Transit O n M a r c h 1 2 t h , 2 0 1 5 , a l a r g e n u m b e r o f stud e n ts an d re p re se n ta tiv e s fro m Rob Cotter. founder and CEO of Organic Transit, pictured with the ELF h u m a n righ ts no n p ro fits de m o n stra te d solar- and pedal-powered vehicle. Classified in the US as a bicycle, the i n f r o n t o f T h e C h i l d r e n ’ s P l a c e ’ s h e a d ) ELF can go up to 25 miles per hour on its solar-electric assist motor. q u a r t e r s i n N e w J e r s e y , d e m a n d i n g t h a t t h e c o m p a n y p a y t h e r e m a i n d e r o f i t s a c t i o n t o a d v a n c e c l e a n e n e r g y . T w o J a n i c e W a l k e r , f o u n d e r o f R a i n C a t c h e r s . con tribution . Green Am erica delivered a N orth C arolin a busin esses an d a third in “ W e w i l l u s e t h e a w a r d m o n e y w i s e l y petition with more than 6,200 signatures M a ssa ch u se tts ea rn e d $ 5 ,0 0 0 prize s to to ach ie v e m o re susta in a b le gro w th . t o t h e c o m p a n y i n A p r i l , a l s o a s k i n g i t t o support their green-economy goals and W e w i l l a l s o p r o v i d e a t i t h i n g o f t h e p a y u p . deep en their green com m itm en t. p r i z e t o b e s p l i t w i t h t h e F u t u r e o f H a i t i T h a n k s to this m o u n tin g pre ssu re , Th e People & Planet winner Organic O r g a n i z a t i o n a n d M a i n S t . M e t h o d i s t C h i l d r e n ’ s P l a c e f in a l l y a g r e e d t o p a y $ 2 T r a n s i t i n D u r h a m , N C , b u i l d s a n d d i s ) c o m m u n i t y g a r d e n i n K e r n e r s v i l l e , N C . ” m i l l i o n m o r e i n t o t h e f u n d i n A p r i l . trib u te s the ELF, a z e ro - e m issio n , sola r- F i n a l l y , C l e a n P o w e r P e r k s , a B o s t o n - W i t h t h e f u n d s t i l l $ 2 . 7 m i l l i o n s h o r t p e d a l v e h i c l e d e s i g n e d t o b r i n g c a r ) b a se d , wo m e n - o w n e d bu sin e ss, of what’s needed, Green Am erica is b o n - f r e e t r a n s i t t o t h e d e v e l o p i n g w o r l d , a d v a n c e s c l e a n e n e r g y b y g u i d i n g i t s a s k i n g o u r m e m b e r s t o s i g n a p e t i t i o n o r t o a n y o n e w h o w o u l d l o v e a v e h i c l e green-m inded custom ers tow ard green to Be n e tto n , In d ite x , Wa lm a rt, M a n g o , t h a t “ r u n s o n l y o n c a l o r i e s o r s u n ) p o w e r o p t i o n s a n d r e w a r d i n g t h e m w i t h a n d J C P e n n e y , a l l o f w h i c h d i d b u s i n e s s light.” Ap o o rv Aga rw a l, form e r ge n e ra l p e rk s fro m bu sin e sse s tha t use sola r an d w i t h R a n a P l a z a p r i o r t o t h e c o l l a p s e , m anager of Organic Transit, points out w i n d e n e r g y i n t h e i r o p e r a t i o n s . C l e a n d e m a n d i n g t h a t t h e y a d e q u a t e l y c o m ) t h a t i n d e v e l o p i n g n a t i o n s , i t t a k e s a l l d a y Pow er Perks’ mem bers receive exclusive p e n sa te victim s. t o f e t c h a f e w g a l l o n s o f w a t e r o n f o o t , d e a l s a n d d i s c o u n t s f r o m b r a n d s l i k e F o r m o r e i n f o r m a t i o n o n t h e i m p a c t s o f w h i l e a n E L F c a n c a r r y u p t o 5 5 g a l l o n s Em m y’s Organ ics, Tim berland, prAn a, fashion on people and the planet, consider a t a t i m e a t a r o u g h m a x i m u m s p e e d o f and previous People & Planet winner attending a screening of True Cost, a 2 5 m i l e s p e r h o u r , w i t h n o c a r b o n f o o t ) Preserve Productsm, d o c u m e n t a r y f il m t h a t p r e m i e r e d i n c i t i e s p r i n t . T h e s t o r e d s o l a r a n d p e d a l p o w e r m a k e r o f r e c y c l e d - p l a s t i c p e r s o n a l c a r e a c r o s s t h e U S i n M a y . in the ELF’s ba tte ry also do u b le s as a p ro d u cts. Th e co m p a n y in tro d u ce s —Andre Floyd m ic r o - u tility sta tio n for po w e r in g ra d io s, new “perks” every month and sends Sign the petition to Benetton, Mango, l i g h t s , w a t e r p u r i f ie r s , a n d m o r e . m e m b e r s g r e e n n e w s a n d t i p s t o h e l p Inditex. Walmart, and JC Penney at O rg a n ic Tra n sit will in v e st the aw a rd in sp ir e th e ir gr e e n life sty le . greenam.org/1BeJ4WS. m o n e y i n m a k i n g t h e E L F m o r e a c c e s s i ) D u r i n g t h e m o n t h o f M a y , v o t i n g w i l l b l e f o r t h e d i s a b l e d . b e o p e n f o r t h e S p r i n g 2 0 1 5 r o u n d o f True Cost film website: truecostmovie.com. Ra in Ca tch e rs, the seco n d N o rth the Peop le & Plan et Aw ard, recogn izing C arolina-based winn er, also has co m p a n ie s tha t he lp the ir cu sto m e rs am bitions of bringing cleaner energy g r e e n t h e i r c e l e b r a t i o n s a n d h o l i d a y s . I n Winter People & Planet t o t h e d e v e l o p i n g w o r l d . A m o n g t h e Jun e, Green Am erica will begin accept) Award Celebrates Green- syste m s Ra in Ca tch e rs de sign s are sola r ing nominations for the Summ er 2015 w a te r- p u m p in g syste m s, storm wa te r a w a r d s , w h i c h w i l l g o t o c o m p a n i e s t h a t Energy Leaders m a n a g e m e n t syste m s, an d sola r an d m a k e re cycled pro d ucts. w in d po w e r in sta lla tio n s. —Andrew Korfhage C o n g ra tu la tio n s to the thre e win n e rs “O u r bu sin e ss m issio n is to pro v id e Voting in the Summer 2015 cycle of the of Green Am erica’s Winter 20 15 o u r t e c h n o l o g y f o r c l e a n - e n e r g y a n d People & Planet Awards is open during May at Peop le & Plan et Aw ard, recogn izing cle a n - w a te r solutio n s wo rld w id e ,” says sm a ll gre e n bu sin e sse s tha t are tak in g greenamerica.org/peopleandplanet/.

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BIG GAP IN BETWEEN? YOU CAN BRIDGE THE GAP with ▲▲▲▲▲▲ Individualized Portfolios Customized Social Criteria High Positive Social Impact Competitive Financial Returns Personalized Service Low Fixed Fees David Kim, President, a founder of Working Assets, in SRI since 1983. 1.800.366.8700 www.visioncapitalinvestment.com VISION CAPITAL INVESTMENT MANAGEMENT Socially Responsible Investing

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V E G A N F o r m o r e i n f o , c a l l ( 2 0 2 ) 8 7 2 - 5 3 1 4 o r e-mail [email protected]

A m Design ates a certified mem ber of Green Am erica’s Green Business Network® Whether you have a little money or a lot, where you bank and how you invest can add up to a lot of social and environmental change.

oes money have to be “at the root of all evil,” as the old saying goes? It can be. It buys resource-intensive “stuff” that damages the Earth and runs up debt. It gets deposited in mega-banks IT that take advantage of Main Street to pad the coffers of greedy, predatory Wall Street businesses. It’s the driving force behind indus- Dtries like the fossil-fuel companies that harm the environ- DOESN’T ment and heat up the planet. But your money—and what you choose to do with it—also has considerable power to create meaningful, significant, positive change. You need to save anyway, and by moving TAKE your money into the right savings and investing vehicles, you can ensure that it simultaneously works for your future and for a greener planet and healthier communities worldwide. It’s called socially responsible investing (SRI), and it’s MUCH... a strategy that’s continuing to skyrocket in popularity. In 2014, Americans put $6.57 trillion in managed investments to work pressuring corporations to clean up their acts, bolstering forward-thinking companies working on sustainable solutions, and lifting up low-income communities across the US and around the world, according to Open a savings or checking the Forum for Sustainable and Responsible Investment m . account with a community That’s an enormous growth of 76 percent from just two development bank or credit union, which years prior, when that figure was $3.74 trillion. More and makes it their mission to lift up low- more, people are demonstrating that where you save and income communities. Minimum amount invest your money, even if you don’t have a lot, can change to open an account: $10-$100. page T the world. If you’re new to socially responsible investing, turn the pages, and we’ll show you the many different strategies that, together, make up SRI. And don’t worry if you don’t have a lot of extra cash to invest. Even $100, put in the right place, can make a difference (see right). If you’re one of the tens of thousands of Green Americans who’ve been greening your savings and investments for years with us, you’ll find the latest news and strategies to help you make the most of your money’s impact on the world. —Tracy Fernandez Rysavy, editor-in-chief

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Swap your mega- bank credit card for Invest in domestic and a responsible credit card with a international projects that community development bank or credit have a big impact, involving union. Minimum amount to open an microfinance, Fair Trade, women’s account: $0. page U empowerment, small business, education, and more. For only $20-$25, you can invest in projects around the world that have a big social impact—and may even have financial returns for you—on platforms like Vested. Have a workplace 401(k) or org (which partners with 403(b) retirement account? Calvert Foundation m ) Allocate as much of your or Kiva.org. Minimum to salary as you can to your workplace start: $20-$25. retirement account, and take advantage of any socially responsible investing (SRI) options offered. If your employer plan doesn’t have any, give your boss our free guide: Plan for a Better Future: How to Add SRI Options to an Employer’s Retirement Plan: Invest in a greenamerica.org/go/SRIRetirement/. socially responsible mutual Minimum amount to start: $50-$100. fund. If you plan to invest in the stock market, you can put money into a mutual fund that makes a point of investing in responsible companies, purging the worst companies from its portfolio, and exerting Get a Certificate of Deposit its shareholder influence to get borderline (CD) with a community companies to improve. Find one in the development bank or credit union and “Financial—Mutual Funds” section of Green support fully insured lending that makes a America’s National Green Pages®, greenpages. difference for families and communities. org. $500+. page I Minimum amount to invest: $100+. page T

C m Design ates a certified mem ber of Green Am erica’s Green Business Network® INVESTING IN RESILIENCE Money alone can’t secure your future and protect you against crises. That also requires investing in your community, your skill sets, your friendships, and the environment.

hat if we said that investing didn’t have to be—and, indeed, shouldn’t be—just about money? That the time and effort you put into volunteering in your city or town, planting a Wgarden, shoring up friendships, learning new skills are all a type of investing? That’s the premise behind The Resilient Investor, a new book from Michael Kramer m , Hal Brill m , and Christopher Peck m , three managing partners at Natural Investments, LLC m who specialize in socially responsible investing (SRI), which they call “natural investing”. Kramer, Brill, and Peck argue that in these times of financial, social, and environmental uncertainty, we all need to be able to adapt to changing circumstances and resolve potential crises, whatever they may be. While saving and investing money is part of preparing for the future, they say it’s important to remember that money isn’t all of it. The key, they say, is to become more resilient—to be able to “anticipate and prepare for disturbance, improve the capacity to withstand shocks, rebuild as necessary, and adapt and evolve whenever possible.” “Resilience is a powerful remedy for our uncertain times,” they write. “It helps us learn to live with the fundamental Photo from Natural Investments, LLC complexity of modern life. When inevitable disruptions do hit the system, resilient investors will have the best possible Financial advisor Michael Kramer, director of social research at Natural Investments, shock absorbers to minimize being rattled and will be posi- LLC m and co-author of The Resilient tioned to bounce back even better than before.” Investor. Can a pile of money get you out of every imaginable crisis? Kramer, Brill, and Peck say no, although as financial advisors, they are all on board with the wisdom of saving. But to be truly resilient, they say, people need to go beyond money and shore up the other facets of their lives that could help them navigate hard times: their communities, their skill sets, their friendships and connections with others. Green America editor-in-chief Tracy Fernandez Rysavy talked to Michael Kramer about this holistic approach to investing.

D GREENAMERICA.ORG Green American/Tracy Fernandez For example, time is money, but Rysavy: I loved the part in your book we don’t realize how important time about how all of our investments is. Investing time wisely and putting should support Aristotle’s idea of out energy intentionally can have an “blessedness”. Can you explain that? investment return. The amount of volunteerism in our Michael Kramer: Aristotle, writing in the communities—in the nonprofit sector, Nicomachean Ethics, described the point religious groups, and civic organiza- of a well-lived life, the goal we should be tions—also provides social and eco- aiming for, as “blessedness.” nomic benefits that are significant. How do we define the good life? In It creates quality of life in many our society, perhaps we have forgot- respects, has significant implications ten that it’s not just money. It’s one’s for the revitalization of depressed well-being and growth as a person on rural or urban neighborhoods, and a spiritual, physical, emotional, and can help solve social problems for intellectual level. Our relationships youth and families. We need to with people and nature. If we neglect recognize this and encourage all that in pursuit of almighty dollar, more of it. we have forgotten why we’re here on Our “resilient investment” frame- this planet and why we’re connected. work gives credibility to other zones of When people become more in touch our lives like these. These other zones with their mission in life, the ways they help you create real strength. They are diversify to wean some of one’s assets off can be of assistance, they can become necessary and need to be planned for, not of the global market in order to be more much more conscientious about learn- just haphazardly. resilient, in the event that systemic risks ing, about gathering the tools and So our expansion of investing applies cause major problems in the future. It’s a knowledge and wisdom they need to be to three different categories of assets more conservative approach in a way— that agent of change in the world. you employ: we’re not assuming growth is inevitable Being part of a family, a neighborhood, • financial—stocks, bonds, and savings. and that the markets are always stable a city, a workplace—there are so many • tangible, or your stuff—home, effi- and can perform well. ways to leave a legacy to be proud of. Get cient energy systems, local food in touch with what that is for you, and go supply, and a healthy ecosystem. Green American/Tracy: What does for it. Don’t just pursue the easy dollar • personal/social—relationships, it mean to build resilience in the that may not be in alignment with your community, learning, health, and tangible and personal/social areas? deepest purpose. spiritual growth. We’ve created a Resilient Investor Michael Kramer: I can give you Green American/Tracy: Some people Map where all three can be used in three some examples: In the tangible asset have told us they feel that investing investment strategies. [See p. F.] category, consider home improvements isn’t for them, maybe because they in water catchment, energy efficiency, don’t have a lot of money or they Green American/Tracy: Before we renewable energy, food around your don’t trust the market. But you get to all three of those investment home. Shopping and sharing locally propose a broader definition of strategies, let me ask: Why isn’t by supporting a CSA, getting involved investing that is certainly for every- investing in financial vehicles enough in sharing-economy networks rather one. Everyone wants to be blessed! to be resilient? than everyone having their own car or bike. Building shared infrastructure in Michael Kramer: [My co-authors and Michael Kramer: If you’re only investing community, like holding work parties; I] really wanted to expand the definition in the global economy with financial adopting parks and neighborhoods; of investing [to note that] being strong instruments, you’re not fully diversified. being on task forces and committees, financially isn’t only what makes you Because of the inherent systemic risk in or the boards of nonprofits. Getting resilient. Everyone has all these other capital markets right now, revealed by involved in community to help shape talents and assets and skill sets that make the crisis of seven years ago that’s still local priorities. Those are just some us more resilient. not fixed, we think it’s more prudent to examples of what one might do there.

E m Design ates a certified mem ber of Green Am erica’s Green Business Network® housing locally, for example. Second is the sustainable global economy strategy. Much of the resilient investor’s overall strategy is likely to remain in the familiar realm of the existing global economy. That is where most of us have sought to build our assets (via salary and investment gains), and it is where we purchase most of our tangible assets: our transportation, our food, our clothes— the list goes on and on. The role of this investment strategy is to help you work within the existing system as effectively as possible, making wise decisions and sound investments that move you toward your life goals. Our approach to engaging within the global economy is, as the strategy’s name suggests, oriented toward pushing it toward higher standards of environmental ethics and social justice. At the same time, that can’t necessarily change the system or change nature or make the kinds of improvements society needs to survive. We need new evolutionary ideas and strategies that are fundamentally and structurally different. Evolutionary means regenerating, The Resilient Investor Map contains nine zones across three kinds of assets and three investment strategies. Resilient investors will give attention to all nine. too. You can stop deforestation, but then you have to reforest—heal and regenerate nature. So the evolutionary investing strategy At the very, very personal level, [my Green American/Tracy: What are the means investing in those new models co-authors and I] give credence to the investment strategies, and how do you that regenerate natural systems, increase idea that people should be investing in apply them to your finances? habitat, not just try not to harm them. their own health: physical, emotional, Michael Kramer: They are the sustain- Evolutionary investing goes well mental. Increase their skills—learn able global economy strategy, the close- beyond the sustainable global economy how to make or fix things rather than to-home investment strategy, and the strategy, in which we focus on ways to buy them. evolutionary investment strategy, or incrementally improve the effectiveness There’s changing habits: turning changing rules of the game. of today’s existing structures. With evo- off lights, biking instead of driving. The close-to-home strategy brings eco- lutionary investing, the invitation is to It’s a different way of thinking about nomics back to its roots, to the house- create a new vision of the world we wish investing. hold, community, and systems that to see, and then to invest our time and We have a rule of financial plan- support our more fundamental being. money into creating that world. ning: It’s not just what you make; it’s Close-to-home investing recognizes also what you don’t spend. There are much of what we already spend time, Green American/Tracy: Can you so many ways we could not spend by money, and attention on are rightly con- give me some examples of how developing skills and relationships. sidered investments. Our personal health one might engage in evolutionary That’s good finance, in addition to how and skills; family and home; commu- investing? cool it is to really learn how to do some- nity organizations; and intimate, profes- thing useful, like making sauerkraut. Michael Kramer: Well, we can start with sional, and community relationships are That’s why we created the nine zones the community investing piece, support- all addressed in this strategy. in our framework: we should put some ing community banks and credit unions Financial investments in this area degree of attention in all of them. Look and loan funds (see p. L). The [commu- might include local loan funds and at your life—where you’re strong and nity investing] campaign Green America investment clubs, and community banks where you need attention and focus. started was really wonderful, and we and credit unions that are already putting You can then create a plan for yourself. [at Natural Investments] continue to capital into play—investing in affordable support that.

F GREENAMERICA.ORG “Being strong financially isn’t only what makes you resilient. Everyone has all these other talents and assets and skill sets that make us more resilient.”

Community development banks, Michael Kramer: Exactly. People are just breakthroughs in consciousness and credit unions, and loan funds are already pre-paying for a product now, not really lifestyle, i.e. we fix fossil-fuel use as a putting capital into play [in an evolu- investing. There’s no capital return, and species. tionary way, as well as locally]—invest- that’s why Kickstarter is legal. Nobody knows what’s going to happen. ing in affordable housing and more. The SEC is currently figuring out how to When people get in touch with where Participating in Kiva or online sites regulate it. When that regulation happens, they are—a Doomer or a Dreamer or directing capital through microfinance people could use the crowdfunding model anything in between—they can allocate institutions around the world pro- to invest capital in local businesses and assets accordingly. vides meaningful poverty-alleviation get a return on that capital. strategies. Green American/Tracy: Would Also, a lot of prospective and new Green American/Tracy: Should you explain more about these investors are asking about investing people invest in each of the nine categories? locally. They really want to know what sections of your map equally? Michael Kramer: “Doomers” might financial planners have to offer. Michael Kramer: In our book, we focus on making their primary invest- When the SEC comes up with crowd- suggested tailoring the investing ments according to the close-to-home funding rules so folks would be allowed approach based on one’s world view. strategy, with survivalists focusing to invest in local companies, it’ll release Look at different future scenarios more on personal and tangible assets. a huge flood of capital to a lot more start- and reflect on your worldview. Some Those Doomers who are trying to create ups and small enterprises. It will be very people believe society is in the process a “soft landing” by working together to exciting. There could be a huge weaning of breaking down. Others think we’ll survive a post-industrial world might put off of Wall Street as money flows locally. muddle through—we’ll experience significant energy into community and Now, only accredited investors can invest a slow decline or emergency but not regional resilience. in those kinds of companies. a full collapse. Others think we’ll “Dreamers” have great faith in [Editor’s note: Accredited investors are muddle upward in slow changes. Then humanity’s evolutionary destiny and are those who have a reduced need for financial there’s the breakthrough scenario, eager to be in the vanguard of change protection from the government and meet which anticipates huge, tranformative the requirements of the US Securities and continued on p. V Exchange Commission, including having a net worth of at least $1 million and an individual annual income of $200,000+.] Crowdfunding needs to be regulated to ensure that people play ethically and fairly. There’s a role for financial professionals here, too, to help evaluate opportunities. If the SEC allows this type of investing for non-accredited people, that’s an evolutionary structural change [to the way we invest], because it changes the rules of the game. Millions more people will be able to direct their capital in the local economy. That will make a fundamental difference.

Green American/Tracy: My knowledge of crowdfunding is more along the lines of Kickstarter, where people might provide funding to create, say, a video game, and when the project is complete, they get the video game. Doing things cooperatively with friends and neighbors—cooking dinner, carpooling, doing home repairs—can be a great way to build resilience and invest in your But this would be a new way of personal/social life. Find Green America articles on how to do all of the above at investing capital and earning returns? greenamerica.org/go/cooperationisgreen/.

G m Design ates a certified mem ber of Green Am erica’s Green Business Network® now offering S U TA I N A B I L I Y P O R T F O L I O Green Power fossil-fuel free portfolios | investwithyourvalues.com

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With these three strategies, your money can work for you and for social and environmental responsibility.

f you want to make a corporation sit up and take notice, “Becoming an engaged shareholder is not only your hit it where it hurts—in its profits. right, but your responsibility,” says Andrew Behar, CEO Think about it: At the root of many corporate ills is a of As You Sow m , a nonprofit that promotes corporate desire to maximize profits and shareholder returns. responsibility through shareholder advocacy. “When IAbusive sweatshops? Created to squeeze every last dime shareholders speak in a unified voice, companies listen. out of the workforce. Environmental harm? Inflicted by It’s an incredibly powerful thing. We can create change in companies that cut corners on manufacturing practices large corporations, because ultimately, it’s the people who and want to avoid costly overhauls of manufacturing pro- own them that are stepping forth and saying, ‘I want to be cesses. Greenhouse gas emissions? The biggest emitter is engaged. I want to make this a better company, and I want the fossil-fuel industry, which earns more money the more to make the company fit into the whole greater system carbon people burn. and greater society in a much more unified, conscious, The Rev. Dr. Martin Luther King, Jr. knew that money could and intentional way.” be a driver for change when he called a boycott on the Mont- Though we at Green America refer to the process of invest- gomery, AL, public transit system as part of the battle for ing with your values as socially responsible investing, SRI is civil rights in 1955. That’s also why scores of people divested known by many names—natural investing; sustainable and from companies doing business in South Africa during apart- responsible investment; impact investing; environmental, heid. Today, every single person has the power to pressure social, and governance (ESG) investing. Whatever you call it, companies to improve their impacts on people and the Earth SRI employs three powerful strategies that allow investors to through socially responsible investing (SRI). use their economic power for good.

I m Design ates a certified mem ber of Green Am erica’s Green Business Network® Finally, a financial advisor can help you research If you want to: high-quality social investments of all types (see p. N). ooG e t pro b le m a tic in d u strie s lik e tob a cco , fo ssil Some mutual fund and ETF managers screen with an eye f u e l s , w e a p o n s , a n d o t h e r s o u t o f y o u r p o r t f o l i o . for overall responsibility. Other funds take special care to ooIn v e st in fo rw a rd - th in k in g co m p a n ie s on the cu ttin g support certain industries. The New Alternatives Fund m , edge of green techn ologies, like renew able energy, wa) for example, emphasizes clean-energy investments, while te r pu rifica tio n , an d re sp o n sib le wa ste m a n a g e m e n t. the Pax World m Ellevate Global Women’s Index Fund in- vests in companies that “advance women’s leadership”. Why might a mutual fund create a focused fund? Julie Gorte, senior vice-president for sustainable investing at Pax World, says of the Global Women’s fund: “Investing in women was something that [we are] passionate about. It’s also something that we have focused on for many years. Moreover, we are convinced that investing in companies that invest in women is a smart thing to do, in the same way that we think investing Screening in companies that are more sustainable is simply a better and smarter way to invest. And the evidence bears that out: companies that use the talents of the entire workforce, not just the male half, tend to perform better.” Gorte notes that a focused fund like the Global Women’s Screening for Impact fund can still have broad market diversity. “This index fund Screening is including or excluding stocks from investment includes companies from every region and every sector, in- portfolios or mutual funds, based on corporate conduct. It cluding both developed and developing markets. It includes works in tandem with regular financial analysis. around 400+ companies around the globe based on their gen- Avoidance screens keep investments that violate your der scores, [encompassing] women on boards, women in se- social or environmental criteria out of your portfolio—for nior management, women CEOs and CFOs, and endorsement example, tobacco or fossil-fuel companies. of the United Nations Women’s Empowerment Principles.” Affirmative screens search out investments that support Perhaps the biggest impact that investment screening has business practices in which you believe. You may want to had is that it has led to greatly increased scrutiny of corporate invest in companies that are on the cutting edge of green social responsibility records. energy or that help mitigate pollution, for example. As a 2013 US SIF m report called “The Impact of Sustainable Screening has had a profound impact on the corporate and Responsible Investing” states: “Increased demand by world, ever since the first screens to remove tobacco, nucle- investors for more extensive and comparable ESG data from ar energy, and weapons companies from investor portfolios companies has in turn galvanized ... a growing number of were deployed in the 1980s by SRI mutual fund pioneers like publicly traded companies and private equity firms [to] look Domini Social Investmentsm , Calvert Investments m , at environmental, social, and governance issues in a more Parnassus Investments m , Green Century Funds m , and others. formal way as part of their decision-making. Some companies Today, SRI financial advisors help clients screen their in- are disclosing their environmental and social performance in vestments, including individual stock purchases, as well as the same way as they report their financial performance.” mutual funds, exchange-traded funds, and other vehicles. “When you screen your investments, moving your money into companies that are reducing their carbon pollution or If you want to: use of toxic chemicals, for example, you help send a market ooUse yo u r in v e sto r po w e r to pre ssu re signal that these are the kinds of companies that will enjoy irre sp o n sib le co rp o ra tio n s to cle a n up the ir acts. investor and consumer support,” says Leslie Samuelrich, president of Green Century Funds. There are many ways to screen your investments. If you’re so inclined, you may do the research and screen on your own. Another easy option is to invest in the specialized SRI mutual funds and exchange-traded funds (ETFs), which have managers who screen fund portfolios for social and Shareholder environmental responsibility. In addition, money managers for a variety of other investment vehicles—including Activism annuities, hedge funds, closed-end funds, and real estate investment trusts all may screen for SRI factors.

J GREENAMERICA.ORG Shareholder Activists Take on Company CEOs Shareholder Action/Advocacy describes the actions many investors take—using their status as part-owners of corporations as leverage—to press corporations to improve their social and environmental practices. “Corporations are very conscious of the value of their brands, or what is called intangible value,” says Gorte. “To- day, 75-80 percent of the value of many corporations—particularly large ones—is intangible. What that means is that if investors lose confidence in the company for any reason, its market value could crash quite considerably, and that in turn can turn a company into shark bait, vulnerable to takeovers.” Adds Fran Teplitz, Green America’s executive co-director, “SRI mutual funds and institutional investors acting in coalition have millions of dollars invested in the corporations they engage, so managers take notice when they approach.” Shareholder activists often start by meeting with management to dialogue on social and environmental concerns. Companies will often respond quite rapidly to shareholder requests for dialogue, because they “don’t want to be per- ceived as being callous to environmental or social issues,” says Jonas Kron, senior vice-president of shareholder advo- The San Francisco Conservation Corps provides young people with job cacy at Trillium Asset Management m . skills and other development opportunities. When the Corps needed a Kron says Trillium often sees companies agreeing to make a loan to pay for a new job-training facility while they waited for a grant to come through, conventional banks turned them down. They were change during those dialogues. If the company doesn’t agree, able to get their loan through New Resource Bankm , a community shareholders like Trillium may file a shareholder resolution development bank. to get its attention and escalate the process. Shareholder resolutions are requests to corporate management for changes in company policy or procedure. A resolu- portfolios. Mass divestment from companies doing business tion appears on a proxy ballot that is sent to all shareholders with South Africa during the apartheid years helped topple by mail each year, and votes are taken at a company’s annual this oppressive form of government-sanctioned racism. meeting. (See p. P for more information.) Today, shareholders hope to do the same by divesting Even low votes of ten percent or less can add up to big from the fossil-fuel industry, to pressure it to move away change, because they can signal a potential bad-publicity from climate-changing fossil fuels and toward green storm on the horizon. energy (see pp. R-S). In 2013, As You Sow filed a resolution with General Mills asking it to remove genetically modified organisms (GMOs) If you want to: from Cheerios—in tandem with Green America’s GMO Inside ooP u t y o u r m o n e y t o w o r k h e l p i n g l o w - i n c o m e campaign, which mobilized consumers to raise their voices p e o p l e a r o u n d t h e w o r l d l i f t t h e m s e l v e s u p against GMOs in Cheerios. 2.2 percent of all General Mills e co n o m ically. shareholders voted in support of the resolution. As a result of ooM o v e y o u r m o n e y a w a y f r o m p r e d a t o r y this combined consumer and shareholder pressure, General m e g a - b a n k s tie d to the fo re clo su re crisis, an d to ) Mills reformulated Cheerios without GMOs in January 2014. w a rd in stitu tio n s tha t are do in g go o d . For companies that are slower to take action, votes of three percent the first year, six the second, and ten per- ooSup p o rt ba n k s an d cre d it un io n s tha t prio ritize cent thereafter are enough to put a resolution back on the loans to green companies. proxy ballot the next year, so the negative publicity these resolutions generate keeps coming back to haunt them. “Through resolution-filing and ongoing long term en- gagements, shareholders can improve performance in a range of issues critical to the planet and its people—climate change, human rights, labor rights and working conditions,” says David Schilling of the Interfaith Center on Cor- Community porate Responsibility m , a shareholder advocacy nonprofit. If dialogues or repeated shareholder resolutions don’t Investing get results, shareholder activists may call for divestment, asking people to remove a certain type of stock from their

K m Design ates a certified mem ber of Green Am erica’s Green Business Network® DOES SOCIAL INVESTING AFFECT PERFORMANCE?

Y o u m a y b e c o n v i n c e d b y n o w t h a t S R I d o e s m a k e a d i f f e r e n c e i n a n d t h e S & P 5 0 0 . T h e a n a l y s i s f o u n d t h a t t h e S R I i n d e x e s p e r f o r m e d t h e w o r l d , b u t p e r h a p s y o u ’ r e w o n d e r i n g w h a t k i n d o f d i f f e r e n c e i t w i l l co m p e titiv e ly with the co n v e n tio n a l in d e x e s. m a k e i n y o u r p o r t f o l i o . W i l l y o u s a c r i f i c e f i n a n c i a l r e t u r n s i f y o u a l i g n L i k e w i s e , a 2 0 1 5 s u r v e y b y t h e M o r g a n S t a n l e y I n s t i t u t e f o r

yo uINSTITUTE r sav in FOR g s SUSTAINABLE an d in v eINVESTING stm e n ts with yo u r va lue s? Susta in a b le In v e stin g fo u nMARCH d tha 2015 t, “Ben chm ark perform an ce of the T h e e v i d e n c e , a m a s s e d t h r o u g h h u n d r e d s o f s t u d i e s , s h o w s t h a t M S C I K L D 4 0 0 S o c i a l I n d e x , w h i c h i n c l u d e s f i r m s m e e t i n g h i g h h i s t o r i c a l l y , S R I i n d e x e s h a v e p e r f o r m e d a s w e l l a s o r b e t t e r t h a n En v ir o n m e n ta l, So c ia l, a n d G o v e r n a n c e ( E S G ) s t a n d a r d s , h a s o u t ) th eSustainable ir co n v e n tio n a l co uInvestments n te rp a rts. p e r f o r m e d t h e S & P 5 0 0 o n a n a n n u a l i z e d b a s i s b y 4 5 b a s i s p o i n t s Fand o r e x aBenchmarks m p l e , in a white paper published in 2014, TIAA-CREF since its inception” in 1990. selected five widely know n US equity SRI indexes with track records A n d a 2 0 1 2 m e t a - a n a l y s i s o f o v e r 1 0 0 a c a d e m i c s t u d i e s , c o n ) As seen in Figure 1, the index also outperformed the S&P 500 on an While existing research highlights how sustainability can positively o f a t l e a s t t e n y e a r s — C a l v e r t S o c i a l I n d e x , D o w J o n e s Sannualized u s t a i n a basis b i l i t ysince itsd uinception c t e d b in y 1990,D B Cwith l i m the a tMSCI e C hKLD a n g 400 e A d v i s o r s , f o u n d t h a t i n c o r p o r a t i n g impact a firm’s profitability and stock performance, how do highly- achieving an annualized return of 10.14%19, compared to 9.69% for the USrated In d sustainable e x (DJSI firms US), perform FT SE4Grelative oto oindustr d USy benchmarks? In d e x , M SC I KLD 40 0 So cia l SRI re su lts in “sup e rio r risk - a d j u ste d re tu rn s fo r in v e sto rs.” I n d e x , a n d M S C I U S A I M I E S G I n d e x — a n d c o m p a r e d tS&P h e i r500 r e– ta u difference r n s of 45C basis o n c points. l u s i o n : Y o u c a n d o w e l l b y d o i n g g o o d w i t h S R I . . w ith two co n v e n tio n a l US equity- b a se d in d e x e s, the Ru sse ll 30 0 0 Figure 1 – Index Performance – MSCI KLD 400 vs. S&P 500 (July 1990 – Dec. 2014) – USD17

This graph from the Morgan Stanley Institute for Sustainable Investing shows how the MSCI KLD 400, the world’s oldest socially responsible investment index, has outperformed the S&P Source: Zephyr Analytics 500 since its inception.

Past performance is not a guarantee of future results. Indices are unmanaged and not available for direct investment.

One robust measure of sustainable investment performance is the MSCI While this difference is small, it adds up to a cumulative excess return CommunityKLD 400 Social Index. Investments: The broad-based indexMaximizing only includes firms Social that Impactof 102.36% between 1990 and Community2014. development financial institutions (CDFIs) meet very high Environmental, Social and Governance ratings relative Communityto their peers. InvestingIt also excludes vehicles—which certain sectors, such as canalcohol, be asIt maybasic also indicateas a positivelike relationship Hope Credit between Unionfirms that minvest, which has branches throughout a savingsgambling, tobacco, or checking weapons and adult account entertainment. in a community heavilyinvesting in sustainability andthe broader mid-South, market performance. have been stepping in to fill the fairness bankOver orthe creditperiod of availableunion—maximize performance data, the the MSCI social 400 Social impact of your gap, making it a key part of their mandate to help people investments,Index performed providinglargely in line capitalwith MSCI to USA, low-income its traditional people in the lift themselves up economically. counterpart.18 Interestingly, the sector exclusions used in the benchmark USdid and not abroadhave a negative who impactare underserved on performance, whicby hconventional might be banks. “You have a country that is becoming more and more Whatexpected duedoes to lower it mean diversification. to be underserved by banks? It means diverse, and too often, people of color, or people in rural you’re a member of a population for whom it is exceedingly areas, or people whom banks have not had a great history difficult to obtain fair loans and financial services. Without of serving are left on the outside looking in,” says Bill Please refer to important information, disclosures and qualifications at the end of this material. 4 access to capital from banks, it’s nearly impossible to buy a Bynum, CEO of Hope Credit Union. “It’s critical to the home, send a child to college, or start a business—to improve country and the economy to find a way to help all individ- your life and achieve a piece of the American dream. uals succeed, and to make sure they have financial tools Underserved populations often fall victim to predatory that are responsibly structured and affordable—and no lenders, which include well-known mega-banks among one does that better than CDFIs.” their ranks. In 2012, Wells Fargo agreed to settle with fed- Bynum points out that since the economic recession eral regulators to the tune of $175 million in the face of started in 2008, a record number of banks have closed accusations that it steered black and Latino borrowers into across the country, with 93 percent of those closures occur- high-cost loans and charged them excessive fees. Overall, ring in low-income areas that need them most, according African Americans and Latinos are 30 percent more likely to a 2013 Bloomberg study. In contrast, Hope and other to receive high-rate subprime loans compared with white CDFIs work hard to ensure that as many people as possible borrowers, a fact that a 2012 study from Howard University continue to have access to capital. and City University of New York estimates cost these pop- “Rather than leaving people to rely on petty lenders and ulations about $570 billion between 2006 and 2012. check cashers that charge very high rates and fees, we’ve

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How Abi Greened Her Investments (and Enjoyed Competitive Returns) Abi Rome Silver Spring, MD

bi R o m e ’ s l o v e t o n a t u r e a s a y o u n g g i r l l e d h e r t o s t u d y b i o l o g y i n c o l l e g e , a n d t h e n focus on ecology an d conservation for her post-grad) u a t e w o r k . S o i n t h e l a t e 1 9 8 0 s , w h e n i t c a m e t i m e t o m an age an inheritan ce she’d received, she wan ted to m ake sure her investm en ts were ben efiting the plan et, n o t h a r m i n g i t . Abi Rome has been screening her investments since the “ I w a s c o n c e r n e d a b o u t t h e i m p a c t s o f b i g b u s i n e s s 1990s, with the help of financial advisor Richard Torgerson, o n t h e e n v i r o n m e n t a n d o n s o c i a l j u s t i c e , s o w h e n I including divesting completely from fossil fuels. le a rn e d ab o u t the SRI [socia lly re sp o n sib le in v e stin g ] m o v e m e n t , i t s e e m e d n a t u r a l f o r m e , ” s a y s R o m e . S h e l o o k e d f o r f o r a f i n a n c i a l a d v i s o r w h o u s e d S R I c r ite r ia an d fou n d Ric h a r d To r g e r so n m , w i t h w h o m probably gone from five to 17 branches since the reces- sh e co n tin u e s to wo rk to this da y. sion started,” says Bynum. “86 percent of our business She began by asking Torgerson to screen her loans are in economically distressed communities. Al- in v e stm e n ts— so m e of wh ich ca m e to he r as stock most 90 percent of our mortgages are to first-time home s h a r e s i n o i l , g a s , a n d t o b a c c o c o m p a n i e s — f o r s o c i a l buyers at a time when many financial institutions are and environmental responsibility. pulling away from providing mortgages, particularly “ T h e t h i n k i n g a t t h e t i m e w a s t h a t y o u c o u l d n ’ t d o to the markets we serve. Our average home buyer has a t h a t w e l l i f y o u ’ r e o n l y g o i n g t o i n v e s t i n c e r t a i n s e c t o r s household income less than $40,000. If organizations o r le a v e ou t oth e r secto rs,” re ca lls Ro m e . “Bu t tha t like Hope don’t step in and fill those gaps, a lot of people d i d n ’ t s t o p m e . I m a d e t h e d e c i s i o n t h a t I w a n t e d t o b e are going to be shut out of economic opportunity.” c l e a n w i t h m y m o n e y . ” CDFIs also go the extra mile to ensure their loans D o i n g s o h a s w o r k e d o u t j u s t f i n e f o r R o m e f o r succeed, providing financial and business counseling m o r e t h a n 2 5 y e a r s . T o d a y , s h e i n v e s t s i n S R I m u t u a l and technical assistance to borrowers. And they often f u n d s a n d C a l v e r t F o u n d a t i o n ’s m C o m m u n i t y I n v e s t ) take special care to support sustainable, local businesses. m e n t N o te s®. An d she wo rk s clo se ly with To rg e rso n You can help these banks and credit unions, whose so- t o c r e a t e a p o r t f o l i o o f i n d i v i d u a l s t o c k s c a r e f u l l y cial-impact bottom lines are as important to them as their screened for social an d environ m en tal criteria. financial bottom lines, simply by breaking up with your She also recently asked Torgerson to help her divest mega-bank and opening accounts with a CDFI (see p. T). f r o m f o s s i l f u e l s ( s e e p . S ) a n d w a s s u r p r i s e d a n d p r o u d t o f i n d t h a t h e r p o r t f o l i o “ w a s a l r e a d y , a n d h a d b e e n Make a Difference with Your Money f o r y e a r s , f r e e o f f o s s i l - f u e l c o m p a n i e s . ” Together, the three strategies that make up SRI are R o m e h a s b e e n v e r y p l e a s e d w i t h b o t h t h e f i n a n c i a l powerful drivers of economic change. While engaging a n d s o c i a l p e r f o r m a n c e o f h e r i n v e s t m e n t s f o r t h e p a s t in screening and shareholder advocacy means you may qua rte r ce n tu ry. “M y po rtfo lio ou tp e rfo rm s the S& P be invested in possibly irresponsible companies, these w h e n t h e s t o c k m a r k e t d o e s w e l l , a n d d u r i n g c r a s h e s , strategies help reduce the damage those corporations it ha s no t lo st as m u ch as the ov e ra ll m a rk e t,” she says. are inflicting, pressuring them to improve. A l l i n v e s t m e n t i n v o l v e s a c e r t a i n a m o u n t o f r i s k . B u t And community investing expands the social impact Ro m e ’s po rtfo lio ha s de m o n stra te d tha t ov e r a pe rio d of your investments, paving the way for equal access to o f t i m e , S R I i n v e s t m e n t s c a n m a t c h a n d e v e n o u t p e r ) fair financial services for all. fo rm co n v e n tio n a l in v e stm e n ts. “Where people put their money makes a difference, — Sarah Tarver-Wahlquist whether it’s going toward something that’s going to lift people up or be a detriment to their lives,” says Bynum. —Tracy Fernandez Rysavy, with additional research by Andre Floyd

M m Design ates a certified mem ber of Green Am erica’s Green Business Network® 6 Signs You Need a New Financial Advisor

2. Your advisor doesn’t have the right credentials. You’ll want to make sure that your financial advisor has the experience to work with you. One indication that a prospective advisor has the training to meet your needs is that s/he has one of the following credentials: • C ERT IF IED FIN A N C IA L PLA N N ERS® ( C F P ) must have mastered a list of 89 topics in integrated financial planning and have at least three years of work experience. CFPs can offer tax planning, estate planning, portfolio management, and insurance advising.

• C HARTERED FIN AN C IAL CON SULTAN TS® ( C hF C ) have demonstrated knowledge of finance and investing as designated by the American College of Bryn Mawr and have at least three years of work experience. They can offer all services listed above for CFPs. • REG ISTERED IN V ESTM EN T ADVISO RS generally charge flat re you looking to develop a monthly budget that fees for their services and are registered in the states in will help you put away a little bit each month for which they do business, as well as with the Securities your retirement or a child’s education? Do you have and Exchange Commission (SEC) as applicable. a recent inheritance that requires more planning • B RO K ERS are registered representatives who buy and Aand investing than you’re used to? Do you want to establish sell securities on behalf of clients for a commission. an estate plan to ensure the well-being of your family after • CERTIFIED PUBLIC ACCOUNTANTS (CPA) offer general your death? A financial planner or advisor can assist with all accounting and tax preparation services. You’ll want of those things and help you develop a plan to reach your to find out if a CPA has been certified as a Personal short- and long-term financial goals. Financial Specialist (PFS) if you want him/her to And if you want to maximize the social and environmen- perform other financial-planning services. tal impacts of your investments, an advisor specializing in • MONEY MANAGERS typically invest portfolios for high- socially responsible investing (SRI) can research best-per- net-worth individuals, pension plans, foundations, forming investment vehicles, screen investments for corpo- endowments, and other institutions. rate responsibility, help you vote your proxy ballots, and assist you with finding high-quality community investments. Note that it is possible for financial professionals to But choose the wrong financial advisor, and you may hold more than one designation. not like where your money goes—both from a financial If you need help creating a holistic plan to save mon- perspective and a responsible one. ey and invest for the future, a CFP might be the best bet. Here are six signs that your financial advisor is not a Investment advisors or money managers, on the other good fit. hand, typically work more on the investing side of things, managing higher-net-worth clients. 1. You don’t have a clear understanding of your advisor’s fee structure. 3. Your advisor doesn’t get SRI. Dwain Gump, CFP® m , of First Affirmative Financial A good advisor can help you ensure that your money Network, LLC m advises starting out your relationship isn’t supporting industries or practices that go against with your advisor by asking how s/he is compensated: per your values. However, some institutions may view SRI fee, commission, hourly, etc. “One should have a clear as a trend, rather than an investing philosophy they understanding of this aspect prior to beginning,” he says. wholeheartedly embrace.

N GREENAMERICA.ORG “Social Investing is a lifetime commitment, not a 5. Your advisor doesn’t seek out green leaders marketing niche,” Gump cautions “We are seeing many in which to invest. major investment firms now adding ESG/SRI in kind of a Ken Jacobs, CFP® m , of First Affirmative Financial ‘hey, me too’ manner due to the increasing demand.” Network stresses that SRI “isn’t just about excluding bad If you feel like your advisor is just paying lip service companies and industries.” He recommends asking to social responsibility, don’t be afraid to ask tough “what positive screens do they use to invest in questions, says Susan Hansenm , CFP, of Hansen’s companies doing good things?” so your money can truly Advisory Services, Inc.m (See box below for options.) If support the creation of the kind of world you want to see. you don’t get good answers, it may be time to move on. 6. Your advisor doesn’t exercise your 4. Your advisor doesn’t know how to deal with shareholder power. the concerns of same-sex couples. Ask your advisor if s/he uses clients’s shareholder power Same-sex couples can face issues others may not, from to encourage corporate accountability. Your advisor will judgmental advisors to advisors who aren’t fully aware receive your proxy ballots for any company in which you of the financial impacts of state and federal government hold stock. If s/he isn’t willing to consult with you on recognitions of same-sex marriage. Jill Hollander m , MBA, how to vote those proxies—or recommends voting in CFP, of Financial Connections recommends asking an line with management, which traditionally votes against advisor what percentage of his/her clients are members of social and environmental resolutions—it’s likely time the LGBT community. “Check prideplanners.org. [Financial to switch advisors. planners who are] members of this organization are —Andre Floyd familiar with LGBT community issues,” she says.

H O W TO FIN D AN SRI FIN A N C IA L ADV ISO R

I f y o u w a n t h e l p c o m b i n i n g y o u r i n v e s t ) n H o w l o n g h a v e y o u b e e n i n v e s t i n g i n n W h a t d o y o u k n o w a b o u t s o c i a l m e n t s w i t h y o u r v a l u e s , a f i n a n c i a l a d v i s o r SRI pro d u cts? i n v e s t i n g ? H o w d o y o u f e e l a b o u t sp e c ia liz in g in so c ia l inv e stin g ca n he lp . If n H o w m a n y c l i e n t s d o y o u h a v e ? W h a t social in vestin g? How w ill you help m e you have at least $2,000-$5,000 in savings i s y o u r a v e r a g e a c c o u n t s i z e ? i n c l u d e s o c i a l c o n c e r n s i n m y i n v e s t ) a n d l i t t l e t o n o d e b t ( o t h e r t h a n a m o r t ) n W h a t c a n I e x p e c t f r o m y o u a s a n m ent plan? g a g e a n d c a r p a y m e n t ) , n o w m i g h t b e a a d v i s o r ? H o w o f t e n a n d i n w h a t f o r m n W h a t p e r c e n t a g e o f y o u r c l i e n t s a r e g o o d t i m e t o l o o k f o r a f i n a n c i a l a d v i s o r . w i l l y o u b e c o n t a c t i n g m e ? a c t i v e l y i n v o l v e d i n S R I ? W h e n s h o p p i n g a r o u n d , l o o k f o r t h e s e n D o y o u b e l o n g t o t h e F o r u m f o r S u s ) n H o w d o y o u f i n d o u t w h a t I c a r e a b o u t ? th re e thin g s: ta in a b le an d Re sp o n sib le In v e stm e n t m How d o you con d uct your resp on sible 1) Investment fit: B e fo r e m o v in g ( U S S I F ) o r a s i m i l a r o r g a n i z a t i o n ? in v e stm e n t re se a rch ? f o r w a r d , f i n d o u t i f t h e a d v i s o r h a s a m i n ) n W h a t h a v e y o u a c c o m p l i s h e d f o r y o u r n H o w d o y o u d e t e r m i n e i f a n i n v e s t ) i m u m a c c o u n t t h r e s h o l d a n d i f y o u m e e t c l i e n t s ? O v e r w h a t p e r i o d o f t i m e ? m e n t fits m y socia l crite ria ? i t . A l s o , m a k e s u r e s / h e i s l i c e n s e d t o d o n H o w h a s y o u r a d v i c e c h a n g e d i n t h i s n W h a t i s a s p e c i a l i n t e r e s t o f y o u r s i n b u sin e ss in yo u r ho m e state . troubled econom y? t h e a r e a o f S R I ? Are you com fortable 2) Personal fit: n W h a t sup p o rt serv ice s are offe re d n W h a t S R I f u n d s d o y o u u s e o n a w i t h t h i s p e r s o n ? S / h e ’ l l b e h a n d l i n g y o u r b y y o u r f i r m ? re g u la r ba sis? l i f e s a v i n g s a n d p r i v y t o p e r s o n a l i n f o r m a ) n W h a t is yo u r in v e stm e n t ph ilo so p hy— n D o y o u r e c o m m e n d t h a t a p o r t i o n t i o n , s o y o u s h o u l d f e e l a g o o d r a p p o r t . a g g re ssiv e or co n se rv a tiv e ? F i n d i n g s o m e o n e w h o s h a r e s y o u r v a l u e s o f c l i e n t p o r t f o l i o s b e d i r e c t e d i n t o n H o w a r e y o u c o m p e n s a t e d ? H o w d o e s co m m u n ity an d /o r lo ca l in v e stm e n ts? w ill also be ben eficial if you’re interested th a t co m p a re with the in d u stry? in so c ia lly re sp o n sib le inv e stin g (SRI). n C a n I h a v e a p o r t f o l i o o f i n d i v i d u a l n W h a t a r e y o u l i c e n s e d t o s e l l ? F r o m M ake sto ck s ch o se n acco rd in g to m y pe rso n ) 3) Professional experience: w h i c h , i f a n y , p r o d u c t s d o y o u r e c e i v e su re the ad v iso r ha s the pro fe ssio n a l a l cr ite r ia ? co m m issio n s? exp erience to work with you. See the list n C an you provide references an d n o f c r e d e n t i a l s t o l o o k f o r o n t h e p r e v i o u s D o y o u o r d o e s a n y o n e i n y o u r f i r m s a m p l e s o f y o u r w o r k ? p a g e , a n d a s k w h i c h y o u r p r o s p e c t i v e a c t a s a g e n e r a l p a r t n e r o r r e c e i v e a d v iso r ho ld s. co m p e n sa tio n fro m in v e stm e n ts tha t Find an advisor specializing in m ay be recom m en ded to me? W h e n y o u t h i n k y o u 'v e m e t t h e r i g h t SRI in the “Financial—Advisors & n W h a t typ e s of in v e stm e n ts do yo u a d v iso r, use the fo llo w in g que stio n s to Planners” category of the National r e c o m m e n d ? H o w d o y o u d o y o u r en sure you've got the perfect fit. Green Pages® (greenpages.org). research?

O m Design ates a certified mem ber of Green Am erica’s Green Business Network® David Schilling of the Interfaith Center on Corporate Responsibilitym and Bangladeshi garment worker Nazma Akter spoke to shareholders outside and also attended the 2014 Ralph Lauren shareholder meeting in support of a resolution asking the company to conduct a human rights risk assessment.

SHAREHOLDERS Take Action

photo from ICCR Watch for your shareholder proxy ballots in the mail each spring, and vote them to exert a powerful influence on corporate actions.

t’s not often you get to tell the CEO of a Fortune 500 Some might be surprised that they rarely win a majority corporation what to do. But if you’re a shareholder of vote—with social and environmental resolutions only reaching that corporation, you do have that power. Shareholder a new average high vote of 21.9 percent in 2014. That’s because activists are using their economic clout to pressure major they don’t need a majority to make CEOs take notice. Icompanies to improve their social and environmental practices. “Even if it’s a majority vote, these votes are non-binding,” Their main weapon is the shareholder resolution—a 500- says Andrew Behar of As You Sow. “But you have to think of it word request to corporate management. Any shareholder who like this: If you have a shareholder, a single shareholder, who owns $2,000 or more worth of company stock may put forth owned, let’s say five percent of a company, that person would a resolution, which all shareholders then vote on by mail, via probably have a board seat and would probably have a lot of a proxy ballot, or in person at a company’s annual meeting. say about how the company was run. But imagine that you “Over the long term, companies that have better social and aggregate together a group of shareholders that is voting at 8%, environmental performances do better financially,” says Fran 10%, 20%, 30%. That’s a pretty strong voice to the company.” Teplitz, Green America’s executive co-director. “When share- For a proposal to be reintroduced on the proxy ballot the holders bring a social or environmental concern to corporate following year, it must earn three percent of the vote the first management, that puts considerable pressure on companies year, six percent the second year, and ten percent thereafter. to act, because they know their shareholders—part-owners If it does, it can continue popping up on shareholder ballots of their company—want them to do better financially as well and being a bad-publicity thorn in a company’s side. as morally.” Often, major shareholders or shareholder coalitions will first Investor activists filed 452 shareholder resolutions related to try dialoguing with a company behind the scenes about their social and environmental responsibility in 2014, 217 of which concerns, so a request may never even come to a resolution. came to a vote, according to As You Sow m ’s 2015 Proxy Preview And, if you notice that a particular resolution has been report (see box, next page). The nonprofit As You Sow promotes “withdrawn,” that means the company likely agreed behind corporate responsibility through shareholder advocacy. the scenes to address shareholders’ concerns before the

P GREENAMERICA.ORG resolution came up for a vote. agreed to investor requests, and six of the Here are a few victories that sharehold- remaining eight resolutions earned over P RO X Y PREV IEW ers celebrated in 2014, and what to look 25 percent of the vote. for on your 2015 proxy ballots. GOVERNANCE: Shareholders filed 49 G r e e n A m e r i c a i s a p r o u d s p o n ) proposals on sustainable governance s o r o f t h e 2015 Proxy Preview, Shareholder Victories in 2014 in 2014, with one at Nabor Industries p r o d u c e d b y A s Y o u S o w m . T h i s free on line resource recap s the While majority votes were rare in the receiving a 43.5 percent vote against the highlights of the 20 1 4 shareholder early days of shareholder activism, they’re company’s high executive compensa- a d v o c a c y s e a s o n a n d i d e n t i f i e s k e y becoming more common. Socially respon- tion package, which included an extra $60 issu e s an d tre n d s fo r 20 1 5 — sible shareholders received seven majority million in CEO compensation. a m u s t - r e a d f o r a n y s h a r e h o l d e r votes in 2014, according to As You Sow, A proposal at Monster Beverage a ctiv ist. Fre e do w n lo a d at including three asking Sallie Mae, Lorillard earned 40.2 percent of the vote, asking p rox yp review.org. Tobacco, and Valero Energy for disclosure the company to adopt a policy to conduct on political lobbying efforts. Three more more comprehensive searches for board requested more information on electoral candidates, particularly for more women spending at Dean Foods, H&R Block, and and people of color. nies like Dominion, Energen, and Phillips Smith & Wesson. And a final resolution Investors also filed 12 proposals asking 66 to report on how they will manage earning a majority at Kraft Foods Group for LGBT anti-discrimination policies. methane emissions in particular. simply commended the company for its Six of the 12 were withdrawn when com- And shareholders are taking on natural animal-welfare policy that eliminated panies agreed to create such policies, gas fracking, with resolutions at Chevron gestation crates. and the six that went to a vote averaged and ExxonMobil to report on business Other 2014 results of note include 30 percent. risks related to their fracking operations. the following: ENVIRONMENT: Investors are asking CLIMATE CHANGE: Investors filed Resolutions to Watch in 2015 several companies, including Kraft, 79 proposals on climate change—more CLIMATE CHANGE: This year, inves- Kroger, Procter & Gamble, and Mondelez than ever before—asking companies to tors have filed 76 resolutions on climate International (parent company of adopt greenhouse gas reductions, report change, asking companies to disclose Cadbury, Nabisco, and other snack on targets for methane emissions, and their greenhouse-gas emissions and brands) to report on their use of recycled report on the risks climate change poses report on how they will mitigate them. materials in packaging. to their operations. In tandem with the fossil-fuel industry Ten proposals address deforestation, The highest vote was 39.4 percent, for divestment campaign (see p. S), investors including proposals at McDonald’s, Avon a proposal asking Valero Energy to set are pressuring oil and gas companies— Products, Target, and Yum Brands, asking greenhouse gas reduction goals. including Chevron, Dominion Resources, the companies to report on their palm oil WORKER RIGHTS: In 2014, investors ExxonMobil, Hess, Marathon Oil, and supply chains. Palm oil is a major driver filed 14 resolutions asking for human others—as well as retailers like Dillard’s of rainforest destruction. rights risk assessments, in the wake of the and Walmart to adopt greenhouse-gas Study after study is linking neonicoti- 2013 Rana Plaza garment factory collapse. reduction targets. noid pesticides to the destruction of hon- Five were withdrawn when the companies This year, they are also asking compa- eybee and other pollinator populations, and investors are adding their voices to pressure companies on this issue. A resolution at Lowe’s asks the hardware chain to disclose its sales of neonicotinoids, and a resolution at PepsiCo asks the soda giant to disclose their use in its supply chain. GENETICALLY MODIFIED ORGAN- ISMS (GMOs): A resolution at Abbott Laboratories asks the health care company to report on its use of GMOs. Another at Dean Foods asks the company to report on GMO labeling efforts. WORKER RIGHTS: Shareholders continue to ask companies to conduct and report on human-rights risk assessments across their operations and supply chains, including resolutions at Amazon, AP Photo/Pat Crowe II Shareholder activist Evelyn Davis speaks up at a General Motors annual meeting. continued on p. R

Q m Design ates a certified mem ber of Green Am erica’s Green Business Network® Chevron, Kroger, Sears, Staples, T-Mobile, such anti-discrimination policies, Wells Fargo. and Urban Outfitters. including at ExxonMobil. A resolution asking companies to disclose New this year are three resolutions POLITICAL ACTIVITY: This year, corporate political contributes has been filed asking Corning, General Electric, and Intel investors filed 113 resolutions on cor- at Amazon, AT&T, Delta Airlines, Google, to implement the Holy Land Principles, porate dealings in politics. Resolutions Raytheon, and Western Union, among a corporate code of conduct for doing calling for a report on company lobby- others. And Chevron received a resolution business in Israel and Palestine. The code ing policies and procedures, disclosure asking it to ban all political spending. is based on the MacBride Principles, a of lobbying expenditures, and disclo- —Tracy Fernandez Rysavy similar code of conduct for doing business sure of membership in organizations in Northern Ireland. that conduct political lobbying made F o r a m o r e c o m p r e h e n siv e list o f WORKPLACE DIVERSITY: In 2015, its way onto several ballots this year, re so lutio n s lin k e d to Gre e n Am e rica ’s ke y investors filed 17 resolutions asking for including at American Express, AT&T, issu e s, see ou r 20 1 5 Sha re h o ld e r Re so lutio n formal protections for LGBT workers. Bank of America, Charles Schwab, Fo cu s List: gre e n a m e rica .o rg /so cia lin v e stin g / However, half have already been with- Goldman Sachs, JP Morgan Chase, sh a re h o ld e ra ctio n /. drawn as the companies agreed to create Facebook, Walmart, Philip Morris, and

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R GREENAMERICA.ORG Fossil-Fuel Divestment: Powerful Action, Competitive Returns

AP Photo/David Longstreath Rising sea levels due to the climate crisis are eroding coastlines, exacerbating storms, and threatening residents of island nations like Papua New Guinea (pictured), Fiji, and the Philippines.

he fossil-fuel industry has five times more have made divestment commitments. The latest to join carbon in its coal, oil, and gas reserves than their ranks was the University of Washington, whose experts think would be safe to burn, says board of regents voted on May 14th to divest from coal writer and 350.org founder Bill McKibben. To companies. 42 cities have also divested from fossil fuels, Tprevent their burning and the ensuing exacerbation as have numerous foundations; houses of worship, of climate change, McKibben launched a campaign to including the national United Church of Christ, the get investors around the world—starting with colleges United Methodist Church, and the Unitarian Universalist and universities—to divest from fossil fuels. The Association; and other organizations. aim: to send a market signal to the industry that their In May, even Bank of America joined in, as Andrew investors, and the public at large, want them to stop Piepler, the bank’s director of corporate social warming the climate and start putting their resources responsibility, announced at the company’s annual into clean energy. meeting that the bank would “reduce our credit exposure Green America is throwing our full support behind over time to the coal-mining sector globally,” according to the fossil-fuel divestment movement, says Fran GreenBiz.com. The bank cited pressure from universities Teplitz, Green America’s executive co-director. and environmental groups as a key driver of its policy shift. “What profit is there in our portfolios if we are facing the If you’re worried that divesting from fossil fuels might collapse of both our natural and economic systems due to negatively impact your portfolio, set those fears aside. dependence on fossil fuels? Unfortunately, time is not on “Investors who have dumped holdings in fossil fuel our side. We need to use every tool available to prevent companies have outperformed those that remain invested the worst of climate change. Divestment is a crucial in coal, oil, and gas over the past five years,” trumpeted strategy for individuals and institutions to cut their ties to the Guardian in April 2015. destructive, dirty energy.” Citing figures from stock market index company MSCI, Simultaneously, Green America’s Fossil-Free campaign the Guardian noted that “investors who divested from is asking investors to reinvest the money they pull out of fossil fuel companies would have earned an average return fossil fuels into clean energy. of 13% a year since 2010, compared to the 11.8%-a-year “If we divest and reinvest this way, there is indeed hope return earned by conventional investors.” that we can create a clean-energy future,” says Teplitz. In other words, you don’t have to sacrifice performance Divestment worked in the 1990s, when people around to go fossil free with your investments. the world pulled their assets out of companies doing Visit greenamerica.org/fossilfree/ for a list of resources business in South Africa, to protest the racist, violent you need to divest from fossil fuels and reinvest in clean apartheid regime. And signs point to the fact that it’s energy, including fossil-free mutual funds, CDs, and working again, putting the fossil-fuel industry under other vehicles, as well as financial advisors well-versed in considerable pressure. helping clients construct fossil-free portfolios. To date, 29 colleges and universities around the world —Tracy Fernandez Rysavy

S m Design ates a certified mem ber of Green Am erica’s Green Business Network® Break Up with Your Mega-Bank in 10 Easy Steps 1 2 3 4 Choose your new bank or credit Open your new Make a list of your Move your automatic deposits union. While picking a local bank is a account. Keep your automatic payments to your new account. Ask your good option, and a local credit union an old account open as and withdrawals. employer to transfer your direct even better option, moving your accounts you order checks, deposit paychecks to your new to a community development bank or debit cards, and account. Do the same for Social credit union is your best bet to matching deposit slips. Security and other deposits you your banking with your values. Find receive. Ask for the date on which hundreds of options at Green America’s deposits to your new account will take BreakUpWithYourMegaBank.org. place.

MAKE YOUR BANKING SUPPORT

Hope Credit Union m member Barbara Hinton thought owning In 2013 and 2014, Bank of America, JP Morgan Chase, and Citibank her own home was beyond reach because of damage to her credit had to pay billions in settlements to the US government for misleading caused by a divorce. However, with guidance along the way from customers about the viability of toxic mortgages the banks issued prior to Hope’s mortgage team, she made significant improvements to her the 2008 financial crisis, as well as for knowingly packaging the flawed credit. Barbara’s hard work enabled her to secure a Hope mortgage, loans into securities that tanked. As a result, US investors lost billions, and and today she is a proud homeowner. tens of thousands of Americans lost their homes to foreclosure.

6 7 8 9 Get print or electronic Transfer the remaining Close your mega-bank Inform your mega-bank copies of statements and funds in your mega-bank account! Obtain written why you’re breaking canceled checks that you account to your new confirmation that your up with it. See a sample may later need if you have account after you have all account is closed. letter in our “Break Up only online banking through your automatic payments and with Your Mega-Bank Kit,” your mega-bank. deposits transferred and any final free at Green America’s checks have cleared your old BreakUpWithYourMegaBank.org. account.

T GREENAMERICA.ORG TAKE CHARGE OF YOUR CARD I f y o u ’ r e u s i n g a c r e d i t c a r d i s s u e d b y a m e g a - b a n k , y o u r c h a r g e s c o u l d b e supporting mountaintop-removal coal mining, predatory lending, and more. C u t u p t h o s e m e g a - b a n k c a r d s a n d g e t a c a r d i s s u e d b y a c o m m u n i t y d e v e l o p m e n t o r g r e e n b a n k o r c r e d i t u n i o n . C r e d i t c a r d s a r e o n e o f a b a n k ’ s m o s t p r o f it a b l e p rod ucts, so sw itchin g m akes a big d ifferen ce. The follow in g card s are issued by f e d e r a l l y i n s u r e d b a n k s a n d c r e d i t u n i o n s t h a t s u p p o r t l o c a l c o m m u n i t i e s , a c l e a n 5 e n v i r o n m e n t , l o c a l a n d g r e e n b u s i n e s s e s , f a i r h o u s i n g l o a n s , a n d m o r e . Move your automatic The Green America VISA: Issu e d by Be n e ficia l State withdrawals to your new Ban k m ( B S B ) . E v e r y p u r c h a s e o n t h e c a r d s u p p o r t s account, once you know you’ll have Green Am erica’s high-im p act cam p aign s and BSB’s sufficient funds in the account. Ask co m m itm e n t to susta in a b le co m m u n ity de v e lo p m e n t. for the date on which payments ben eficialstateban k.com /greenam erica.aspx/. from your new account will begin. It’s wise to leave a small amount in Albina Community Bank’s Loop VISA: A l b i n a your old account for a month after b o lste rs un d e rse rv e d co m m u n itie s in Po rtla n d . An you’ve shifted your deposits and a d d i t i o n a l o n e p e r c e n t o f e v e r y p u r c h a s e h e l p s f u n d withdrawals to your new bank or p ro j e cts in ed u ca tio n , socia l serv ice s, en v iro n m e n t, credit union, just in case. t h e a r t s , o r e c o n o m i c d e v e l o p m e n t . a l b i n a b a n k . c o m / p e rso n a l/p b _ cre d itca rd .cfm /. Beneficial State Bank’s VISA Platinum: BSB’s fla g sh ip ca rd sup p o rts the ba n k ’s m issio n to lift up com m un ities an d preserve the environ m en t. ben eficialstateban k.com 10 Encourage your house of worship, alma mater, workplace, and community organizations to use a community development bank or credit union. For B S B a l s o o f f e r s more affinity cards t h a t a l l o w y o u t o s u p p o r t t h e b a n k ’ s congregations, turn to US SIF’s m m i s s i o n a n d t h e g o o d w o r k o f o t h e r n o n p r o f it s , i n c l u d i n g Amazon Watch, free “Community Investing Toolkit Sustainable Travel International (ReDirect Guide), Sierra Club, the League of for Faith Communities” at ussif. Conservation Voters, a n d t h e International Living Future Institute, a s w e l l a s a org/pubs. Colleges and universities Salm o n N a tio n Visa , wh ich dire cts a pe rce n ta g e of its in co m e to stew a rd sh ip can get assistance from the o f a bio - re g io n stre tch in g fo rm Ala sk a to Ore g o n . Visit be n e ficia lsta te b a n k . Responsible Endowment Coalition m : com /person al-visa-p latinum -credit-card.aspx to learn more about each. endowmentethics.org. Hope Federal Credit Union m Mastercard: H o p e h a s w o r k e d f o r d e c a d e s t o l i f t u p c o m m u n i t i e s i n t h e M i d - S o u t h . T o g e t t h e c a r d , y o u m u s t h a v e H o p e m e m b e r s h i p , w h i c h i s o p e n t o a l l . h o p e c u . o r g / i n d e x . p h p / cred it-cards-33 52 9856/. Southern Bancorp VISA: Since 1986, Southern F I N D A B E T T E R B A N K B a n c o r p h a s m a d e o v e r $ 2 b i l l i o n i n d e v e l o p m e n t O R C R E D I T U N I O N l o a n s t o i n d i v i d u a l s a n d o r g a n i z a t i o n s i n t h e p o o r e s t p a rts of the US, fo cu sin g on M ississip p i an d Ark a n sa s. Comm unity development banks b a n k so u th e rn .co m /cre d itca rd - se rv ice s/. a n d c r e d i t u n i o n s l i f t u p l o w - i n c o m e Sunrise Banks VISA cards: S u n r i s e B a n k s , a g r o u p c o m m m u n itie s. U s e o u r B r e a k U p o f c o m m u n i t y d e v e l o p m e n t b a n k s w o r k i n g t o l i f t u p w ith Your Mega-Ban k Toolkit t o f in d M in n e a p o lis/St. Pa u l, offe r fiv e VISA op tio n s. sun rise b a n k s. o n e a n d m a k e s w i t c h i n g t o a b e t t e r co m /p ro d u cts- se rv ice s/cre d itca rd - se rv ice s/. bank a snap! F o r m o r e i n f o r m a t i o n o n s w i t c h i n g y o u r c a r d s , v i s i t G r e e n A m e r i c a ’ s BreakUpWithYourMegaBank.org takechargeofyourcard.org.

U m Design ates a certified mem ber of Green Am erica’s Green Business Network® “Resilient Investor,” cont. from p. G

they want to see. Most of a Dreamer’s optimists, so they’ll put a lot of juice into So I invest time and money in creating investing will be directed toward an new technology and renewable energy. more resilience on a personal level—my evolutionary strategy, with a significant They also emphasize the evolutionary own food and energy and my own way of focus on building healthy and sustainable strategy, especially social networking and life—because I want to live by my ideals. homes and communities. building global community. I’m also always wanting to try the “Dealers” buy heavily into the idea Then there are “Dancers,” who have latest, most innovative investment that we’ll muddle through our societal some degree of investment in each one opportunity. Some people think, “Oh! crises, so they’ll emphasize investment of the nine zones. New idea! Too risky!” I’m always one of in a sustainable global economy strategy When people tap into what their values the early adopters. I take a hard look, while leaning away from investments are, it can inform allocation, and that is study, do extra due diligence, but I’ll often and personal choices with negative the most resilient way to be. go for it. If you want to bring dreams social or environmental consequences— into reality, you have to go for them. with some investments put toward local Green American/Tracy: Which one and personal resilience that provide a are you? Green American/Tracy: What I love buffer against systemic upsets. about your framework is that it can Michael Kramer: I’m the Dreamer in “Dualists” are pretty sure we cannot apply to nearly everything we do as the book. I’m always imagining how keep going the way we have and can easily Green Americans. So anything you things could be better and then trying see the potential for either breakdown or do for a green economy is resilient to do something about it. It’s not that I’m breakthrough. They’ll be heavily invested investing, even if you don’t have a lot ignoring the problems, but I’m focused on in close-to-home and evolutionary strat- of extra money. the solutions. I have a belief I can change egies, with participation in the global systems by being involved. I’m on the Michael Kramer: People who don’t economy focused on green technologies National Policy Committee for US SIF m , have a lot of money should still and necessary tangible goods. and involved in working with Congress. absolutely feel great about themselves. And “Drivers” are eco-techno Look at all the other assets you have!

GreenAm 7.25x4.625 FIN Apr4_30_o.pdf 1 4/30/15 2:15 PM

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V GREENAMERICA.ORG The 5 Coolest Calculators for Financial Wellness

CNN Money’s Financial When Will You Health Calculator Be a Millionaire?

H a v e a b i t o f t i m e o n y o u r h a n d s ? I t W a n t t o h a v e a m i l l i o n d o l l a r s ? ca n ’t be be tte r spe n t tha n ch e ck in g Use Ca lcX M L’s “Be co m in g y o u r f in a n c i a l w e l l n e s s w i t h C N N a M illio n a ir e ” ca lc u la to r to M on ey’s fin an cial health calculator. f ig u r e o u t h o w m u c h a n d h o w Enter your current debt, emergen cy l o n g y o u n e e d t o s a v e t o b e a sa v in g s, re tire m e n t sav in g s, an d m illio n a ir e . o th e r in fo r m a tio n for a big - p ic tu r e calcxml.com/calculators/ l o o k a t h o w w e l l y o u ’r e d o i n g w i t h be-a-millionaire?skn=124 your mon ey. money.cnn.com/tools/financialhealth

Is Your Retirement BankRate’s Mortgage Calculator on Track?

A v i t a l b u d g e t i n g t o o l f o r a n y o n e W i l l y o u h a v e e n o u g h t o r e t i r e ? t h i n k i n g o f b u y i n g a h o m e . J u s t e n t e r E n t e r a f e w i m p o r t a n t p i e c e s o f i n t h e p r i c e o f t h e h o m e y o u ’ r e i n f o , l i k e y o u r a g e a n d h o w m u c h considering, along with other pertinent y o u h a v e s a v e d a l r e a d y , i n t o d e ta ils, an d Ba n k Ra te ’s m o rtg a g e A A RP ’s ca lc u la to r, an d it’ll te ll yo u c a l c u l a t o r w i l l h e l p y o u f ig u r e o u t h o w h o w m u c h y o u w i l l h a v e s a v e d b y m u c h y o u r m o n t h l y p a y m e n t w i l l b e . r e t i r e m e n t a g e a n d h o w m u c h y o u T h e r e ’ s e v e n a h o w - t o v i d e o t o h e l p n e e d t o s t e p u p . y o u g e t t h e m o s t o u t o f t h e c a l c u l a t o r . aarp.org/work/retirement-planning/ retirement_calculator.html http://greenam.org/1JceSzU

Saving for a Child’s Education

H a v e a k i d w h o w i l l b e g o i n g t o c o l l e g e i n a f e w y e a r s ? I n v e s t o p e d i a ’ s c a l c u l a t o r c a n h e l p y o u f ig u r e o u t h o w m u c h y o u n e e d t o s a v e to co v e r tuitio n . investopedia.com/calculator/saveeducation.aspx

W m Design ates a certified mem ber of Green Am erica’s Green Business Network® Green Ways to Save More Than $8,000 a Year

art of making a difference with your money is ensuring that you save enough to put it into the saving and investing vehicles that can do the most good. By making a “shift to thrift,” you’ll spend less and save more, avoiding extra P debt and shoring up your retirement accounts to secure your golden years. You’ll be buying less and wasting less, using up fewer of the planet’s precious resources. And, more money in savings and investments means more available to do good work in the world. Start with these five simple, money-saving steps, and you’ll save $8,326 a year.

1>> 2>> 3>> Join a carpool rather that Make your own coffee and tea Cut your clothing purchases in half. commuting solo. The average instead of hitting the coffee Cut down on the $1,604 the average American commutes 25 miles shop. Buying a $3 latte five days a person in the US spends each year on to work each way. If you drive a week before work adds up. Make clothes by declaring a moratorium small sedan to and from work 252 your own fair trade and organic on buying new clothes (other than days a year (21 days each month), coffee or tea for 25 cents a cup perhaps socks and undies). Scour spending 52.2 cents a mile, you’ll instead and save $688 a year. consignment and thrift shops, spend $6,577 a year. Share your Source: DollarTimes.com Coffee Savings Calculator frequent rummage sales, and hold drive with just one other person, clothing swaps to get what you need. and you’ll save $3,289 a year. Conservatively, if you do enough to Source: US Census Bureau, AAA cut your clothing expenditures in half, you’ll save $802/year. Source: Bureau of Labor Statistics 4>> Take steps to be more energy >> efficient at home. The average 5 Eat out less and make meals US household spends $5,550 a at home. The average American year on energy costs. But the eats out four times a week, and average American homeowner the average restaurant meal costs could cut his/her energy use in $12.72. That adds up to $2,784 a half using existing technologies- year spent on dining out. Make just -including plugging air leaks and two of those four meals at home, installing ceiling fans. Use Green and you save $1,322 annually. America’s “Ten Easiest Ways to Source: TheSimpleDollar.com Cut Your Energy Use in Half” to get started. greenamerica.org/ go/efficiency/. Savings: $2,225. Total Savings: More than $8,000 a year! Source: Alliance to Save Energy, Green Am erican magazine That adds up to nearly $42,000 over 5 years.

X GREENAMERICA.ORG APPS TO MAKE BUDGETING A SNAP Creating a budget is easier than ever, thanks to new technology. Mobile apps for Android and iPhone can help you create a budget and track your spending in an up-to-the-minute fashion. You can even connect your budget with your bank and investment accounts. Here are just a few that can help:

Mint expenses and income as you go, then categorize them mint.com then and there, or later when you have time. The app is Mint has a horde of fans—the company integrated with Dropbox, so your info is available for all boasts 10 million users worldwide, perhaps of your devices. for it’s all-in-one convenience. In addition, the app allows you to view your financial Mint allows you to link all bank, investment, and credit reports in a variety of ways, from graphs to calendar card accounts to the app, allowing you to create a budget format. Though there is a free version, MoneyControl Pro based on historical spending patterns. Once your budget allows you unlimited budget entries. is in place, you can track your spending—which Mint will For an additional 99 cents, you can get an extension for categorize for you—and set and track savings goals. You the app that allows you to take photos of your receipts and can even view how your investments are doing on the attach them to your budget entries for easy archiving. same app! ($1.99: Android, Apple, Mac, Windows) (Free: Apple, Android, tablet, online)

SavedPlus Goodbudget savedplus.com goodbudget.com The aim of SavedPlus is to help you save Goodbudget sets up a virtual “envelope bud- more the more you spend. SavedPlus links geting” system. Instead of putting money to your checking and savings accounts. You for groceries, rent, and car payments into choose how much of your daily spending you want saved. real envelopes, this nifty app allows you to divide your Then, every time you make a purchase, the app transfers a income into virtual envelopes for your anticipated expens- percentage of what you spend to your savings account. es. It also encourages setting up envelopes to meet your The app includes safeguards to keep you from overdraft- savings goals. ing: You can set a minimum checking balance threshold or a Goodbudget also allows you to sync your budget with maximum dollar amount to save per purchase. family members if you’re on the paid Plus plan. You can use SavedPlus to set long-term or short-term (Free, although the company offers an upgraded “Plus” plan savings goals, chart your daily progress, and view monthly for $5/month or $45/year. Android, iPhone, online.) or yearly savings projections. (Free, Android, iPhone.)

Walletmaster bit.ly/1Q8y18F You Need a Budget (YNAB) With Walletmaster, you simply set a spending youneedabudget.com goal for the week or month, then enter and Prefer not to link your budget app to your categorize any purchase you make as you go. accounts? Carrie Van Winkle m , a financial Rather than setting up envelopes, you set a spending goal advisor with Just Money Advisors m in Lou- for the week or month. You then enter in any purchases you isville, KY, recommends YNAB. This online and mobile make and categorize these purchases as you go. Wallet- budgeting app that allows you to enter in the amount of master allows you to look at what is available in your budget information you desire about your different accounts with- as a whole and also visualize where your money is going. out actually linking to them. (Free: Android) In addition, the app produces many types of reports about how you spend, enables you to set up regular transactions, and more. YNAB offers customers free budgeting webinars MoneyControl Pro online. mobiware.de/en/moneycontrol Cost: Free, though you need to buy the $60 Mac or PC software MoneyControl is a simple and intuitive to get all features, including syncing between all devices. budgeting app that allows you to add your —Sarah Tarver-Wahlquist & Tracy Fernandez Rysavy

Y m Design ates a certified mem ber of Green Am erica’s Green Business Network®

LETTERS & ADVICE

EDITOR’S NOTE: Fo r this issu e , w e’re dedicating the “Letters & About Those A d v i c e ” c o l u m n t o a n s w e r i n g som e of our most com m on Advertisements... FA Q s on socia lly re sp o n sib le i n v e s t i n g ( S R I ) , a n s w e r e d b y t a recent Green Festival®, a Green America member approached our Todd Larsen, Green Am erica’s Abooth and asked us about the ads in the Green American. Who exactly executive co-director. is allowed to place an ad in our magazine? And more importantly, can they be trusted? Comparable Returns The editorial team all had a collective forehead smack over that one. T RA C Y Because while we know who is allowed to advertise, we realize that you, FERN A N DEZ W i l l I g i v e u p o n r e t u r n s i f I g e t our readers, may not be able to read our minds on that front. RY SA V Y o n b o a r d w i t h S R I ? To that end, I’m happy to say that we will be including a note in future

issues that details this information. In a nutshell, only members of our Green Business Network® TODD: N o . Aca d e m ic stud ie s r e p e a t e d l y f in d t h a t S R I f u n d s (GBN) may advertise in any of our publications. All GBN members have been carefully screened p e r fo r m co m p e titiv e ly w ith and certified by our standards team for their deep commitment to social and environmental n o n - S R I f u n d s ( s e e p . L f o r responsibility in the way they do business, from their products to their supply chains to their m ore inform ation). You can business practices. (Find our industry-specific standards at greenbusinessnetwork.org.) fu lly m e e t yo u r in v e stm e n t When they’re mentioned in the magazine text, you’ll see this icon m near their company g o a ls and in cre a se socia l ju stice name, identifying them as a GBN member. Any and all ads are from current GBN members a n d susta in a b ility with yo u r who’ve earned our Green Business Certification. Always. in v e stm e n ts. We support responsible businesses because they’re at the forefront of creating a green economy that truly works for all. They’re the job creators and innovators, coming up with new Investing in Problem ideas, policies, and processes that pave the way for a better, healthier future. From fair trade clothing to organic food to nontoxic body care, all were the brainchild of a thoughtful, creative Companies entrepreneur who came up with a green idea, started a small business, and shared that idea with I s e e t h a t S R I f u n d s i n v e s t i n others. In helping companies like these emerge and thrive, Green America fosters the green, large companies like Apple, evolutionary, game-changing ideas of the future. A m a z o n , G e n e r a l M i l l s , a n d In short, when you see an ad in the Green American, we believe it’s from a company you can even Walm art. Are they really feel good about supporting. so cia lly re sp o n sib le ? —Tracy Fernandez Rysavy, editor-in-chief

TODD: Diffe r e n t SRI fu n d s take different ap p roaches to the ir in v e stin g . All SRI e i t h e r b y d i a l o g u i n g w i t h t h e i n s u r e d b y N C U A i n a c r e d i t fu n d s co m p le te ly scre e n ou t Not Much Money? c o m p a n i e s o r , i f d i a l o g u e f a i l s , u n i o n , y o u r f u n d s a r e s a f e u p so m e cla sse s of co m p a n ie s filin g sha re h o ld e r re so lutio n s to $250,000 insured. It’s also I h a v e v e r y l i t t l e m o n e y . C a n I b e ( s u c h a s w e a p o n s o r t o b a c c o ( s e e p . P f o r m o r e i n f o r m a t i o n ) . important to keep in mind a s o c i a l i n v e s t o r ? m a n u fa ctu re rs). Each fu n d the n th a t it wa s no t the co m m u n ity determ ines which com p an ies develop m en t ban ks an d credit TODD: Yes! An yon e with enough m e e t its cr ite r ia for ow n e r sh ip . Safe, Good Banks u n io n s acro ss the co u n try tha t m o n e y t o o p e n a b a n k a c c o u n t o r M a n y S R I f u n d s h o l d s h a r e s co n trib u te d to the fin a n cia l h a v e a c r e d i t c a r d c a n b e a s o c i a l I ’ d l i k e t o b r e a k u p w i t h m y i n c o m p a n i e s t h a t h a v e t a k e n m e ltd o w n . Th a t wa s the i n v e s t o r . I n f a c t , h o l d i n g a c c o u n t s m e g a - b a n k . I s i t s a f e t o m o v e so m e po sitiv e actio n s on d o i n g o f W a l l S t r e e t a n d t h e f r o m o r a c r e d i t c a r d w i t h a s o c i a l l y m y m o n e y i n t o s m a l l , l o c a l o r e n v iro n m e n ta l or socia l ju stice m ega-ban ks. Local com m un ity r e s p o n s i b l e b a n k o r c r e d i t u n i o n i s comm unity development banks issu e s, bu t are la g g a rd s in develop m en t ban ks an d credit a v e r y p o w e r f u l w a y t o m a k e y o u o r c r e d i t u n i o n s ? o th e r are a s. Th e se fu n d s the n unions have an outstanding m o n e y w o r k f o r p o s i t i v e c h a n g e u se the ir sha re s to pu sh the record of lending responsibly, i n y o u r c o m m u n i t y ( s e e p . T ) . A s TODD: A b so lute ly. As lo n g c o m p a n i e s t o i m p r o v e t h e i r an d were leaders in helping y o u e a r n m o r e m o n e y , y o u c a n a s y o u r d e p o s i t s i n t h e b a n k p erform an ce— w hich they p e o p l e h u r t b y t h e a c t i o n s o f i n v e s t i n S R I m u t u a l f u n d s t h r o u g h a r e i n s u r e d b y t h e F D I C o r c a n o n l y d o a s s h a r e h o l d e r s — m e g a - b a n k s ( s e e p . L ) . your workp lace retirem en t plan or o n y o u r o w n .

P l e a s e s e n d y o u r l e t t e r s t o : E d i t o r s , G r e e n A m e r i c a , 1 6 1 2 K S t . N W , S t e . 6 0 0 , W a s h i n g t o n , D C 2 0 0 0 6 . O r e - m a i l [email protected]. L e t t e r s u s e d i n t h i s c o l u m n m a y b e e d i t e d f o r l e n g t h a n d c l a r i t y . I n t e r a c t w i t h o u r e d i t o r s a n d s t a f f a t o u r b l o g : blog.greenamerica.org

38 S U M M E R 2 0 1 5 G REEN AM ERIC A N GREENAMERICA.ORG GREEN OR GREENWASHED?

A step forward or corporate environmental spin?

Walmart’s “Sustainability Leaders” [Editor’s Note: This analysis only refers to Walmart’s new Sustainability Leaders labeling program, not the big-box retailer as a whole.] In 2015, retail giant Walmart announced a new website labeling program to call out products on its website that it deems “Sustainability Leaders”. To bear a Walmart “Sustainability Leader” web badge and appear on a special section of the Walmart retail website, a product must score high on the Walmart Sustainability Index. Considering that over the years, Walmart has been accused of sweatshop labor abroad, low wages and union-busting at home in the US, and other community and environmental ills, Green America finds the idea of this big-box behemoth calling out manufacturers for social and environmental responsibility a bit...lacking. 1 2

Sustainability No independent Index lacks verification of sustainable transparency. products or practices. To date, Walm art has put W alm art has tasked The th e Susta in a b ility Le a d e r’s Susta in a b ility Co n so rtiu m (T SC ) badge on 3,000 products w ith cre a tin g the “Susta in a b ility o n its w e b site , in c lu d in g In d e x ” que stio n n a ire it sen d s ou t to i t e m s l i k e a o n e - p o u n d supplier companies to determine r o ll of n o n - r e c y c le d if they are green “Leaders”. While p l a s t i c b u b b l e w r a p a n d a t f ir s t g l a n c e , T S C l o o k s l i k e a n a package of non -organ ic OUR VERDICT? GREENWASHED! independent nonprofit, it actually w a fe r co o k ie s fea tu r in g h a s stro n g fin a n cia l tie s to Wa lm a rt. a r t i f ic i a l c o l o r s a n d f la v o r s O n the surfa ce , Wa lm a rt see m s to ha v e tak e n step s to T S C i s a c o l l a b o r a t i o n o f a b o u t an d, likely, gen etically a d d re ss a serio u s issu e , bu t a little digg in g re v e a ls its 1 0 0 l a r g e c o m p a n i e s a n d a f e w m o d ifie d in g r e d ie n ts. Su sta in a b ility Le a d e r s in itia tiv e lik e ly ha s m o r e to do o th e r org a n iza tio n s tha t wa s in itia lly The com p an y bases w ith tre n d y m a rk e tin g tha n tru e gre e n solutio n s. c r e a t e d t h r o u g h a s e e d g r a n t f r o m th is ca te g o riza tio n on First, the la ck of tra n sp a re n cy an d le g itim a te the Walton fam ily, which head s a “Su sta in a b ility In d e x ” independent verification for every product sporting W a l m a r t . O v e r t h e l a s t f iv e y e a r s , que stio n n a ire it sen d s ou t t h e S u s t a i n a b i l i t y L e a d e r s b a d g e i s a m a j o r c a u s e f o r W a lm a rt ha s do n a te d at le a st $ 4 9 to supplier companies. con cern . Even when Green Am erica called asking m illio n to the two un iv e rsitie s tha t N o t o n l y a r e t h e s p e c i f ic a l l y f o r m o r e i n f o r m a t i o n , W a l m a r t r e f u s e d t o have overseen the TSC. com p an ies them selves re sp o n d to ou r que stio n s. “Th is pro ce ss at be st en su re s som e r e p o r t i n g w h a t m a k e s I n a d d i t i o n , b i g - b o x s t o r e s a r e n o t o r i o u s f o r s e l l i n g [Walm art] products are labeled as th e m “susta in a b le ” c h e a p i t e m s o f l o w - q u a l i t y , a n d a s a r e s u l t , w e ’ r e su sta in a b le wh e n the ir pro ce sse s without independent w e a rin g ou t ou r “stuff” fa ste r tha n ev e r, says ILSR’s haven ’t been individually verified v e r i f ic a t i o n , b u t w h a t M i t c h e l l — s t u f f t h a t q u i c k l y e n d s u p i n a l a n d f il l . a s such ,” says Stacy M itch e ll, co - i n f o r m a t i o n t h e y d o r e v e a l d ire cto r of the In stitu te fo r Lo ca l i s k e p t u n d e r w r a p s . T o t u r n a r o u n d a n d c a l l t h o s e f li m s y , d i s p o s a b l e p r o d u c t s Self- Re lia n ce (ILSR). “At wo rst, it’s W alm art has not made “ S u s t a i n a b i l i t y L e a d e r s ” m a k e s a m o c k e r y o f t h e t e r m . deliberately misleading.” th e surv e y or its sup p lie r “ T h a t c y c l e o f g o i n g t h r o u g h p r o d u c t s h a s a c c e l e r a t e d companies’ responses d r a m a t i c a l l y , a n d a l o t o f t h a t h a s t o w i t h h o w m u c h p u b lic . m a n u f a c t u r e r s h a v e h a d t o c u t c o r n e r s i n o r d e r t o m e e t W a lm a rt’s [lo w ] price de m a n d s,” she says.

Tell us! If you’ve seen an egregious exam p le of corp orate greenw ashing, e-m ail editors@ greenam erica.org or fax 20 2 /872 -53 3 6.

39 m Design ates a certified mem ber of Green Am erica’s Green Business Network® 1 6 1 2 K S t r e e t N W , S u i t e 6 0 0 N on -p rofit Org. W ashington, DC 20006 US Po sta g e w w w .greenam erica.org P A ID 2 0 2 /872-53 0 7 • fax : 20 2 /33 1 -81 66 Ripon, WI P e r m i t 1 0 0

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