Pepsico First to Make Packaging 100% Recyclable, Launches Community
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PEPSICO FIRST TO MAKE PACKAGING 100% RECYCLABLE, LAUNCHES COMMUNITY WASTE PROGRAM WITH CLEAN UP AUSTRALIA PepsiCo and Clean Up Australia kick off national program to build a circular economy for packaging at sporting facilities 30 April, 2021: PepsiCo has strengthened its commitment to tackling plastic waste by becoming the first large food and beverage business in Australia to move to 100 percent recyclable consumer-facing packaging across its entire product range. PepsiCo announced the milestone alongside the launch of Greening the Green, a partnership with Clean Up Australia aimed at increasing soft plastic recycling across the country. PepsiCo’s portfolio includes some of the most recognisable snack and beverage brands in Australia including Smith’s, Red Rock Deli, Doritos, Pepsi Max, and Gatorade. With final snack packaging design changes underway, by the end of the year consumers will be able to recycle all of their PepsiCo packaging via their home curb side recycling, REDcycle collection bins, state and territory container deposit schemes and bottle top recycling programs. “Increased recycling rates are critical to the success of a circular economy for soft plastics. Key to this is making packaging recyclable and easy to recycle. We are proud to have achieved the first step – designing 100 percent of our packaging to be recyclable – meeting Australia’s 2025 National Packaging Target four years ahead of schedule,” said PepsiCo Australia and New Zealand Chief Marketing Officer, Vandita Pandey. The final packaging update will see 100 percent of PepsiCo’s snack packaging carry the Australasian Recycling Logo (ARL) by the end of the year. “We are thrilled to be partnering with Clean Up Australia and REDcycle to help educate consumers on what can be recycled and create more opportunities to make it easier for Australians to recycle their soft plastics through the Greening Green program at sporting facilities around the country”. PepsiCo pledged $650,000 at the Australian Government’s National Plastics Summit in 2020, to establish Greening the Green – an innovative new program developed by Clean Up Australia, that partners with REDcycle and Replas to work with local sporting facilities to streamline rubbish separation and collection, and increase soft plastics recycling. A pilot is underway at ELS Hall Park in Ryde, NSW. A further 19 sporting grounds across Australia have signed up to the program with a total of 110 to be included over the next two years. Greening the Green consists of a 12-week program to improve littering and rubbish collection via an interactive online learning experience. Facilities have the option of collecting valuable recyclables such as soft plastics and beverage containers through specific bins placed in high usage areas. Soft plastics are collected by REDcycle, shredded and delivered to Replas, where they are moulded into useful equipment such as seating, bollards, signage and even sports trophies. Each participating sporting group is gifted a new piece of equipment made from recycled soft plastics, highlighting the benefits a circular economy can bring to the local community. 1 Minister for the Environment, the Hon Sussan Ley, said that the National Plastic Summit and the Morrison Government’s commitment to establishing recycling as one of six national manufacturing priorities are key to helping change the national conversation. “We are seeing companies like PepsiCo standing up to address a real issue with ‘soft’ plastic waste and I congratulate them along with, Clean Up Australia and REDcycle for this initiative,” Minister Ley said. “Greening the Green shows that we can all play a role in recycling and creating a healthier environment and a healthier lifestyle.” Clean Up Australia Chair Pip Kiernan highlighted the growing problem of soft plastics with volunteers reporting that they are now one of the more common plastic items removed during local Clean Ups. “Volunteers are telling us that soft plastics are one of the more common plastic items they are now removing during local Clean Ups. And each year the volume of these soft plastics is rising. Greening the Green gives us the ideal opportunity to begin to change Australia’s recycling habits head-on, starting at the place where so many of us spend family time on weekends – our local sporting venues. This program will show Australians that the soft plastics we take for granted as packaging can be transformed into items the community can use. It’s recycling in action,” said Clean Up Australia Chairman, Pip Kiernan. “REDcycle is proud to partner with PepsiCo. We commend the responsible and tangible steps the company has taken to address recyclability of their packaging and support the transition to a circular economy through campaigns like Greening the Green,” said RED Group Director, Elizabeth Kasell. “The City of Ryde is proud to partner with Clean Up Australia, PepsiCo and the Ryde Hawks Baseball League as part of the Greening the Green pilot program. As a Council we are committed to reducing waste and encouraging recycling throughout our community, and the Greening the Green initiative is an innovative program that will go a long way to help us achieve these goals,” said City of Ryde Mayor, Jarome Laxale. “We are excited to be involved in this initiative. We have various games taking place at our grounds, especially on weekends, with a great number of families spending time here. Having clearly badged bins placed in and around our grounds will encourage users of all ages to do the right thing.” said Ryde Hawks Baseball League Head Coach, Matt O’Neill. “It is amazing to think that the trophies our players receive in the future could be made of recycled soft plastic as a result of this program”. - ENDS- For more information please contact: Marnie McGuigan 0448 917 645 [email protected] PepsiCo Packaging: Australian Packaging Covenant Organisation (APCO) reporting PepsiCo reports its progress towards achieving Australia’s 2025 National Packaging Targets for its snack brands to APCO under The Smith’s Snackfood Company and Sakata Rice Snacks Australia. 2 About PepsiCo PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com. In Australia and New Zealand, our portfolio includes much loved brands like Smith’s, Pepsi Max, Red Rock Deli, Sakata, Twisties, Gatorade, Sunbites, and Bluebird. About Clean Up Australia Founded by Ian Kiernan, AO, Clean Up Australia is one of the country’s most recognised and trusted environmental organisations, inspiring and empowering communities to clean up, fix up and conserve our environment. Over the past three decades, Clean Up Australia has evolved into an organisation that works with community, government and businesses to provide practical solutions to help us all live more sustainably every day of the year. About REDcycle RED Group is a Melbourne-based consulting and recycling organisation who has developed and implemented the REDcycle Program; a recovery initiative for post-consumer soft plastic. RED Group have teamed up with Coles, Woolworths and some of Australia’s most-loved brands to make it easier for people to keep plastic bags and soft plastic packaging out of landfill. In 2018 the group partnered with Downer and Close the Loop, meaning that soft plastic is now a component of a new municipal road infrastructure. The REDcycle Program is true product stewardship model where manufacturers, retailers and consumers are sharing responsibility in creating a sustainable future. RED Group works with key partner, Replas who produce a range of quality products using the recycled materials. 3 .