Rural Romania National Rural Development Network

ISSUE 25 Year II, April 2015

DOREL HOZA The individual small business or association is a current practice for horticulture graduates

TRADITIONAL FESTIVALS DEDICATED TO FLOWERS

GD LANDSCAPING WORKSHOP BETWEEN ACADEMIA AND BUSINESS THE SUCCESS OF FLOWER GREENHOUSES IN OTOPENI

ROOTS OF A EUROPEAN COUNTRY

Ministerul Agriculturii și Dezvoltării Rurale Rural Romania – no. 25

REGIONAL OFFICES Support Unit for the National Network of Rural Development TABLE OF CONTENTS

BRĂILA EDITORIAL...... 3 No. 282 Independenței Blvd., 1st Floor, postal code 810124, [email protected] Tel.: 0339 732 009, Fax: 0339 732 016 INTERVIEW CRAIOVA Professor Dorel Hoza PhD, Dean of the Faculty of Horticulture within UASVM (University of Agronomic Sciences and No. 19 Libertății Str., postal code 200421, [email protected] Veterinary Medicine) Bucharest: „The individual small business or association is a current practice for horticulture Tel.: 0251 460 377, Fax: 0251 423 651 graduates”...... 4

ZALĂU No. 49 Kossuth Lajos Str., postal code 450010, [email protected] RURAL DEVELOPMENT Tel.: 0360 404 056, Fax: 0360 404 158 Traditional Festivals Dedicated to Flowers...... 8 The Story of the Green Corners of Agronomy...... 12 TÂRGU MUREȘ The Protected Flora in the Retezat Mountains...... 16 The Success of Flower Greenhouses in Otopeni...... 18 No. 60 Mihai Eminescu Str., postal code 540331, [email protected] Spring Calendar...... 20 Tel.: 0365 430 349, Fax: 0365 430 351 Rose Cultures in Romania...... 22 IAȘI Rose-based Beauty Products...... 24 Ciric Recreation Area – Ciric Recreation Complex, postal code 700064, [email protected] Tel.: 0332 881 281, Fax: 0332 881 282 PEOPLE Gloriosa Garden Greenhouses, Bărcăneşti - Landscaping Services...... 26 TIMIȘOARA No. 53 Take Ionescu Blvd., 2nd Floor, Office 26, postal code 300074, [email protected] Tel.: 0356 460 982, Fax: 0356 460 983 EXPERIENCES My Farm: Growing and Harnessing Roses from „Dumbravă’s Garden”...... 28 TÂRGOVIȘTE My Business: GD Landscaping Workshop – Between Academia and Business...... 32 No. 7A Vărzaru Armașu Str., postal code 130169, [email protected] My Community: MEFIM AGRO SRL, Craiova - A Flourishing Family Business...... 36 Tel.: 0345 100 605, Fax: 0345 100 025

BUCHAREST Up-to-date leader No. 39-41 Nicolae Filipescu Str., 6th Floor, 2nd District, postal code 020961, „Tecuci” Local Response Group...... 40 [email protected] „Tövishát” Local Response Group...... 42 Tel.: 0316 900 214, Fax: 0316 900 215

The text of this publication is for information purposes only and is not legally binding. NEWS AND EVENTS Additional information on MARD and NSU may be accessed on the Internet: www.rndr.ro NSU, Publications MARD News and Events...... 44 Department, April 2015 ISSN 2393 – 123X ISSN-L 2393 – 123X NRDN MEMBERS INTRODUCE THEMSELVES...... 48 © NRDN, 2015

The reproduction of texts in this publication is authorized provided the source is acknowledged. Printed in Romania.

Copyright for the photographs: Cristian-Alexandru Catană, Monica Anghelovici, Ioana Burtea, Nicolae Drăghici Photography, Tecuci LAG, Tövishát LAG, Fildas, Pietroasa Viticulture and Enology Research and Development Station, GD Atelier Peisagistică SRL-Vera Dobrescu, personal gallery of Dumbravă family.

1 Rural Romania – no. 25

Editorial

Floriculture between Art and Profit

Floriculture, as an activity and field of study, includes decorative plant growing through flowers, as well as through leaves. These are added to the cultures for cut and decoration flowers, for indoor landscaping and those used for the production of seedlings, usually grown in greenhouses, in a controlled environment, and sold for gardens and landscaping. According to MARD statistics, since 2012 a significant increase of flower cultivation areas was recorded both in the field, as well as in the protected areas. Significant productions were recorded in the counties of Ilfov, Alba, Dâmbovița, Maramureş, Pra- hova, Mureş, Dolj, Giurgiu, Călăraşi, Satu-Mare, Bacău and Iaşi. The most frequent types of flowers are carnations, chrysanthemums, roses and gerberas. In this issue of our magazine we’ve chosen for you examples of green houses and producers who have dedicated their time to the floristic culture. The „Mefin Agro SRL” greenhouses in Craiova are an example of business longevity, founded in 1992, with vegetable greenhouses. Begin- ning with 2002, the company initiated the first greenhouses for pot ing Workshop”, a company headed by learn about the distribution, benefits flowers, which are still in great de- Vera Dobrescu, landscaping lecturer and harnessing of rose cultures in mand today. We continue our series within the Faculty of Horticulture Romania. The yield is used for both of presentations with Hari Vasilescu (UASVM Bucharest). the food industry, as well as for that and Ioana Georgescu, two entrepre- of cosmetics and pharmaceuticals. neurs plying their trade in the field of From the interview with Professor We also provide an example of family greenhouse floriculture, in Otopeni, Dorel Hoza PhD, Dean of the Faculty business, inviting you to the „Gră- Ilfov, and Bărcăneşti, Prahova re- of Horticulture, we will learn about dina soților Dumbravă” (Dumbravă spectively. his role within UASVM Bucharest in training future experts capable Spouses Garden in Constanța, grow- Landscaping green areas or gardens of carrying out both individual ac- ers of roses for jam. represents a complex operation, part tivities, on small patches of land, as of a lengthy research and organiza- In the spring months, a series of well as working in large national or events dedicated to flowers and their tion study. Experts focus on the har- international horticulture compa- monization and discipline of vegetal growers is organized. This issue in- nies. The magazine also provides cludes a calendar of events in spring. shapes, the dynamic chromatic of information on the Arboretum, the lowers and leaves, the textural con- “I. Todor ” Botanical Garden and the trast between the surfaces and var- “Hortinvest” greenhouses, spaces set Viviana Vasile, Team Leader for ious buildings or facilities. You can up within the Agronomic Campus, the project „Setting up and running find additional information on this where students can learn and relax. creative field of landscaping in the of the National Rural Development article dedicated to „GD Landscap- From the magazine articles you can Network”

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interview

products, the production of horti- What satisfactions does your years. Comparing the figures of Professor Dorel Hoza PhD, Dean of the cultural embedment material skills, role as trainer in such a field admission for the last three years, with graduates being prepared to bring you? we may observe that 19% more students were enrolled in 2012 work in the key fields: Dorel Hoza: I’ve been a dean for Faculty of Horticulture within UASVM compared to 2011, and 27% more about seven years, long enough to • The management of horticultural students registered in 2013 com- be able to understand what is hap- farms by applying conventional pared to 2012, the number being Bucharest pening in the horticultural field and culture technologies to the system, consolidated around the approved the connection existing between the including greenhouse and solari- faculty, as a training institution, and schooling capacity. The number of „The individual small business or association um complexes; the field. Even if things aren’t going PhD students has decreased after • The management of horticultural well in this sector for the time being, 2011 as a result of Act 1, as many doctoral supervisors, having ex- farms by applying integrated and/ there is still a professional satisfac- ceeded their retirement age limit, represents a current practice for horticulture or ecological culture technologies; tion when our graduates obtain top jobs with trade companies, research were not considered for schooling • The establishment and mainte- or educational institutions in the repartition. graduates” nance of orchards, vineyards, field, when they obtain excellent re- flower and vegetable crops; sults within the units managed or • The production of wine and where they carry out their activity – What level of interest do facul- by-products through alcoholic fer- all of these factors motivate you and ty students exhibit for a career mentation; give you the impetus to carry on, to in horticulture? Are they in- continue the tradition of forerun- tent on remaining in this field • The production, maintenance, ners in this particular field, called after graduation? conditioning and exploitation of “the fine mechanics of agriculture”. horticultural products; Dorel Hoza: Most students want to stay in this field, even if some of • The management of urban and them are “dreamers” and think they peri-urban green areas. How many students does the can immediately become great unit faculty have and what can you managers after graduation. There tell us about the applicants? is an interest for education and The Landscaping specializa- Has their number increased, for training for the majority of our tion trains experts with tech- decreased or remained con- students, and the faculty features a stant over the last 10 years? nical and artistic skills, with solid material base to ensure such graduates acquiring abilities Dorel Hoza: The faculty current- education Many graduates start for: ly hosts 900 students, for the three small businesses on their own in • The design of urban and training levels: bachelor’s degree, the areas of vegetable growing, peri-urban green areas; master and doctorate. The dynamic fruit growing, green areas, design, • The establishment and in recent years is on the rise, espe- other seek multinational compa- maintenance of green areas; cially for horticulture, with the in- nies where they usually find better crease proving significant in recent • The assessment and resto- conditions and career prospects. ration of historical gardens; • The vegetation analysis and preparation of the green cadaster; How did you come to work in a continuous dynamic, which grants are the oldest in the country in our • Landscape planning; the field of horticulture? satisfaction if you are truly involved field of activity, boasting a proper • Exterior design; with everything that you do. It is an and renowned tradition, which at- • Monitoring the quality of en- Dorel Hoza: I graduated from the activity occurring in nature, among tracts more and more students. vironmental factors in rela- Faculty of Horticulture, class of 1984 plants and new things are always on tion to the urban vegetation and worked solely in this field – at The Horticulture specialization has the horizon, there is no time for rou- • The reintegration in the local first, for two years in production, a curriculum plan training special- tine or boredom. landscape of abandoned in- at an Agricultural State Enterprise, ists able to conduct both individual dustrial sites or objectives. and then, two years later, in research activities, businesses on small patch- The graduates of this special- within the RIVE (Research Institute es of land, as well as work in big na- What are the faculty’s specialization are sought after on the for Viticulture and Enology) Valea tional and international companies izations and what careers are labor market due to the mixed Călugărească, and started teaching with direct or collateral horticultur- the students preparing for? profile which grants them in 1988. I’ve loved horticulture ever al activity. This program provides technical and artistic skills, since I attended primary school, Dorel Hoza: The Bucharest Faculty students with arboriculture, flori- and which allows them to op- when I saw a villager engrafting trees of Horticulture includes two special- culture, landscaping architecture, eration in a vast range of pub- and was fascinated by this opportu- izations: Horticulture (with distance horticulture, vegetable growing, vi- lic and private structures in the nity to transform a wild tree into a courses and learning) and Land- ticulture and winemaking, the tech- field. noble one. It is a practical field, with scaping. These two study programs nology of processing horticultural

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How would you describe hor- 2014 market the launch of the hosts activities regarding the pos- Dorel Hoza: At the moment, there is ticulture in Romania? Is this faculty’s “Hortinvest” Center. sibility of multiplying certain hor- a material basis for conducing the most sector sufficiently exploited? What activities does it include ticulture species less cultivated in complex experiments in the horticul- Consequently, does our coun- and when can the first results our country, experiments for the ture field, including through “Hortin- try have a high horticultural of the center be assessed? production of certain vegetables in vest”. For the future, we will approach potential? Dorel Hoza: For information ac- hydroponic growing media and on the directions of development started Dorel Hoza: Currently, the horti- curacy purposes, I must state that culture substrates with nutrients, in the field technology area, in green- for the production of seedlings for culture situation is not ideal. After the “Hortinvest” research center houses, quality determination and ex- vegetable and flower species, and a period of pronounced decline, a belongs to the university, even if tended molecular biology researches slight revival was recorded during most laboratories are associat- research is carried out regarding the optimization of “culture with- will be fathomed. A side that requires the past four-five years. The hor- ed with the Faculty of Horticul- attention is the one related to the res- ticultural sector is far from being ture. The research center building out soil” cultivation factors. toration of practice centers with stu- exploited to its true potential and was inaugurated in 2014, but its this can be observed from the ev- equipping with all facilities and its dent accommodation possibilities in er-increasing interest of foreign commissioning will occur at the What are the directions of de- Pietroasele and Istrița, which no longer people or companies looking to start end of this year, according to the velopment or the next signifi- provide proper accommodation condi- business in Romania, buying plots financing agreement. The green- cant investments for the Faculty tions, yet these are subject to an ade- of land and making investments. house is part of the center and it of Horticulture? quate financing. The interests for this field also ex- tend to the national level; last year a phase of recovery for vineyard cultures through European financing programs was completed, while this year, funds will be provided for the fruit growing reconversion program. After 1989, horticulture has suffered significant destruction: orchards, vineyards, greenhouses and it’s difficult for such losses to cessing centers, greenhouses and modernization and optimization of be compensated in a short period solariums, most graduates being technologies for horticulture spe- of time. Investments in horticulture employed in the private sector. For cies cultures in a conventional, inte- are great, 20-40,000 Euros/hect- graduates, finding a job that meets grated and biological system are ap- are (fruit growing, viticulture) and their demands is not easy. There are proached, researches regarding the there aren’t enough resources to jobs in the field and the goods ones assortment for well-defined culture make the most out of all the favor- are hired, but they need to be will- areas, researches regarding the un- able areas in the country. ing to accommodate to the activities conventional greenhouse cultures provided to them. The sector is be- (substrate cultures as with nutri- ginning to reorganize, investments ent solutions), researches regarding Can you tells us a few things are being made, and the investor, the possibility of grape wine pro- about the opportunities for fi- most of whom are not trained in duction, researches regarding the nancing horticultural projects horticulture, acknowledge a need relations between plants and envi- from EU funds? for specialists. There are jobs in re- ronmental factors, the assessment Dorel Hoza: As I mentioned ear- search, but these are not tempting of the germplasm fund for certain lier, last year featured the comple- due to insecurity, low wages and horticultural species, the imple- tion of the viticulture financing pro- lack of safety etc. The small busi- mentation and certification of the gram, while this year, the financing ness or the association of two-three quality management and safety for procedure for fruit growing through working students represents a cur- industrialized horticulture prod- the NRDP 2014-2020 fruit tree rent and common practice for horti- ucts, the study of invasive species, program, which proposes the resto- culture graduates. studies regarding the possibility ration of about 20-25,000 hectares of restoring historical gardens and of orchard. buildings. The faculty has its own What research activities does infrastructure on campus: research the faculty conduct and which and teaching fields, collection of How easy or how hard is it for a are the laboratories/green- horticultural species, orchards and practitioner in this field to find houses and equipment avail- vineyards, botanical garden, ar- a job and where should he be able? boretum, 2,700 square meters of looking? Are there any oppor- Dorel Hoza: The research activi- modern greenhouse, and the farms tunities in the private sector? ties of teachers and students is di- at Istrița (fruit growing and nursery Dorel Hoza: The private sector verse and corresponding to the ar- garden), Pietroasele (viticulture and is doing quite well in recent years, eas where we educate our students winemaking) and Moara Domneas- investments are made in orchards – they are included in the faculty că orchard, vegetable growing, den- and vineyards, grape and fruit pro- research plan. Issus regarding the drology, large culture).

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yard. These ensembles, led by the Bran singers Ionela Bran and Lili- Rural development ana Oncioiu, enchanted all the people present through the lovely voice of the singers and through dances. The festival was also attended by the mezzo-soprano Ruxandra Donos- Traditional festivals dedicated to flowers ie, the darling guest of the Bran- Moieciu region.

During these celebrations, the of- ficials present, starting with Mrs. Mioara Vișan Stoian, president of ANTREC Brașov (the National As- sociation of Rural Ecological and Cultural Tourism) , and Mr. Ghe- orghe Hermeneanu, the mayor of Bran, granted recognition diplomas to the guesthouses and craftsmen. The second edition included prizes offered to the rural tourism guest- lar craftsmen who brought wooden sculptures, starting with useful household items (spoons, spice holders) and continuing with decorative items (pot holders, icons). The master-sculptor Nicolae Ioana, from Stâlpeni, Argeș, constructed a woodencycle, meaning a motor- cycle sculpted in wood, among other household or decorative items, as well as the geranium supports. Organic product merchants attended as well, same as during the first edition, with the products including jams, juices and natural syrups, but also homemade cakes offered by the people of Izvoarele commune, who stand out in any event they take part of, particularly in the gastronomic events organized by ANTREC (the National Association for Rural, Eco- logical and Cultural Tourism). Flowers have been and will always The Geranium Festival er. At the same time, the producers Visitors were able to admire and pur- remain some of the most beautiful bloomed for the first time of organic products were granted the chase rustic art and decorative ob- and delicate of gifts, being offered opportunity to exhibit natural syr- jects, made on tree bark (birch, oak, on almost any occasion. There is a in Bran ups, jams and teas made from natu- walnut), painted wood bowls, floral ingredients. ral arrangements, bookmarks with common practice all over the world. The first two editions of the Gera- Admired and loved, flowers are used pressed flowers and other handmade nium Festival were held at the Eth- During the two days, one could ad- items. by people to beautifying their gar- nographic Museum of Bran, at the mire the photo exhibition dedicated dens and home, but also in medicine foot of the renowned castle, bringing to the guesthouses which had their Traditional Romanian drinks a star and even for the preparation of food. together flower producers, but also gardens and facades decorated with are never absent from such festivals, From here to celebrating the most craftsmen and artisans. The visitors geraniums. counted among them being the Bis- beautiful or attribute rife of them of the Bran lands, as well as from trița fruit brandy, the star of the fes- was only one step away. other regions of the country have On its second edition, held on 17-18 tival’s second edition, and savored never ceased to attend the event or- of May 2014, aside from the blaze by participants, a drink obtained Thus were born the festivals dedicat- ganized by ANTREC Brașov (the Na- of flowers, especially geraniums, through double distillation with re- ed to flowers, celebrated in different tional Association for Rural, Ecolog- the featured an exhibit of paintings, flux, according to an ancient tradi- regions of the world, but also in our ical and Cultural Tourism) with the wood carving, painted eggs, as well tion, transmitted from generation to as embroidery with the geranium country. While the French celebrate support of NAT (National Agency for generation by the Galben family. Tourism) and the Brașov City Hall. leitmotiv. Among the exhibitors were the Lavender Festival in Provence, Mrs. Gabriela Clinciu – hurdler of And for such a flower festival to we have the Geranium Festival in During the first edition, which took painting eggs with suggestive im- boast liveliness, both editions of Bran, a festival which takes place place from 17 to 18 August 2013, the ages of Bran and with geraniums, the Geranium Festival featured folk every year and will reach its third geraniums have also inspired the ar- Mrs. Roman Violeta Karmen, who ensembles from Bran-Moieciu and edition in 2015, aiming to become a tisans who showcased embroideries painstakingly creates handmade Izvoarele who danced on a stage in- national holiday. decorated with the motif of this flow- bobbin lace items, as well as popu- stalled in the Bran museum court-

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tours through and visits each yard peony, species only dispersed over Gates (Porțile de Fier) Natural Park registered in the competition, and an area of 231.4 hectares. is presented. The series continues the most beautiful village in Poiana with a flora exhibition, tasting of Stampei commune is decided during traditional products from this Dan- the “Flowers from Dorna” Festival. ube region, recitals and artistic pro- „Cauldron Yellow Tulip” grams with dances and folkloric cos- Festival, Dubova, Mehed- tume parades. The guesthouses in houses Curtea Brăneană and Mama inți the Danube Gorge (Clisura Dunării) Cozonacilor (Romanian sweet bread Events organized during the symposia organized in Flower Festival of Viscri, prepare special leisure programs for mother), traditional guesthouses, „Symphony of Tulips” partnership with the State Buneşti commune Organized by the Dubova City Hall the visitors, as well as cruises along very sought after by tourists, par- • The Flower parade, attended by University of Piteşti; together with the “Danube Caul- the Danube, guided hikes and other ticularly for their service quality. Part of the “Salsifies in Europe” Eu- about 2,000 youngsters (tod- • Painting exhibit – „Piteşti, the drons” (Cazanele Dunării) Associ- surprises. On Sunday, the museum courtyard ropean project, the Flower Festival, dlers/preschoolers, pupils and city of flowers”; ation for Tourism and Leisure, the resounded with the Legend of Bran, organized at the end of July in Viscri, event is held in mid-April in Dubo- The yellow Cauldrons tulip is an en- high school students, students • The Tulip cross country race, recited by the secondary school stu- aims to build on the tradition pre- va, Mehedinți county. At the begin- demic species which can be seen on which involves various sport- dents of Moeciu. of the universities of Piteşti, served by the inhabitants of these ar- ning of the festival, a retrospective the limestone slopes of Greater Ciu- members of sports clubs, etc.); ing events: cross country races, eas. Moreover, special programs for of activities conducted by the Iron car (Ciucarul Mare). During the two editions of the Gera- • Folklore performances, popu- street basketball, tennis and visitors are organized, where such nium Festival, children took part in lar music and folklore costume table tennis contests, foot- can uncover the Saxon heritage, visit a drawing and painting contest on parade; ball, handball and volleyball the churches and fortresses, taste the materials such as river stone, glass • International scientific competition. traditional products and take part in and paper, drawings inspired by the the cultural and musical events orga- geranium flower. All children were nized in a festive atmosphere. rewarded with prizes. of Tulips” festival organized by the Stampei commune, in Suceava coun- City Hall and Local Council of Piteşti ty, take place during the 26-28 July The Geranium Festival is a celebra- Municipality, takes place at the end period, an opportunity of celebra- tion of joy, where bloom, gracious- of April. The event takes the form tion for the inhabitants of Bucovina. Peony Feast, in Comana ness and fragrance of lowers, along of a dendro-flower exhibition, rife Two traditional events are organized with the artisans and craftsmen with recreational activities, cultural, on this day – “The children of the Desfăşurată în luna mai, în saHeld attending the festival, offer visitors commercial and sporting activities. village” and “Flowers from Dorna”. in May, in the Vlad Țepeş village, unforgettable moments spent in the The latter’s name comes from a con- Comana commune, the Peony Feast midst of authentic customs, with The festival started in 1978, reaching its 38th edition this spring. test organized for one month in the is organized by the City Hall in part- love for nature and folklore. Dorna community. Thus, the house- nership with the Comana Natural hold gardens of the seven villages Park Administration. The event is that make up the Poiana Stampei dedicated to the blossoming of the The „Flowers from Dorna” commune compete in a floral compe- forest peony, a protected species in The Symphony of Tulips tition. In the end, the most aesthet- the Comana Delta area. The event is in Piteşti National Festival, Vatra ically pleasing flower gardens and the perfect opportunity to highlight Dornei floral arrangements are rewarded. the preservation of Giurgiu customs, Already an emblematic event for the From July 1 to July 25, a committee preserving the biodiversity of these citizens of Piteşti, the “Symphony The celebratory days of the Poiana from the Poiana Stampei City Hall delta areas and protecting the forest

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the didactic training of students. It The story of the green corners of provides areas for the presentation and exhibition of certain dendrolog- ic species, areas where students may Agronomy observe and study various ways of vegetation evolution, and may experience various creation, maintenance and regeneration techniques for trees, shrubs and hedges.

Students may develop small studies, which may be transformed into literature. Various species may be moni- tored during an annual development. We’ve also planted related species or varies of the same species in the park, In the future, the park will also be displacement and renaming of the so that students may make compari- provided with a connection system university, the botanical garden was sons. between the two lakes, in the form reorganized in the current courtyard of a meandered stream, as well as a of UASVM Bucharest. As regards the funds needed for the fountain at the end of the main al- project, all costs were covered by ley. Aside from such activities, the The current location and structure sponsorships and partnerships in park may house concerts or outdoor date back to 1954-1955, when, under exchange for advertising. Thus, the events, and also festivals such as the the management of Professor Ioan faculty has tried to involve important Horticulture Days. Todor , the garden was redesigned ac- specialists and suppliers in the park cording to new scientific and practical project. „We sought suppliers whose bases. It suffered subsequent changes, stocks included the plants we needed but without altering the concept of its and in exchanged we offered them „I. Todor” Botanical Gar- initial founder. the adjunction with the university den of UASVM Bucharest name and advertising at an academ- In the spring of 2004, the botanical ic level”, explained the project coordi- The „I. Todor” Botanical Garden with- garden hosted a series of restoration nator, Vera Dobrescu. in UASVM is located a stone’s throw and modernization works for its al- away from the Arboretum. Like the ley and the two pools, as well as the At this time, approximately 75% of park, the garden was designed and supplementation of spontaneous and the park surface was restored, and we built as a basis for study for agronomy ornamental plant species. At the same The Arboretum – study landscaping lecturer Vera Dobrescu. chose the most valuable solution for estimate the project to be completed students, and its existence is bound within the next two years. Companies to the stages of construction and de- time, it was named after Professor and relaxation area on the Together with her 3rd year Landscap- landscaping. The winning project was Ioan Todor . ing Department students, in 2013, developed by a team led by the stu- which participate and will participate velopment of the oldest institution of campus of the UASVM Bu- in the future development of the park higher agronomic education in Roma- she began the rehabilitation of the dent Andrei Zelenco, currently em- The purpose of the botanical garden may use it for demonstrations, train- nia. charest Arboretum and the development of ployed by the GD Landscaping Work- is to train the students of the vegetal an original project of landscaping ar- shop landscaping firm. ing and other activities specific to faculties and to familiarize them with The arboretum on the campus of the chitecture in 2013. their area of activity. They will also be The „Profesor P.S. Aurelian” Botan- Bucharest University of Agronomic Subsequently, since the period allot- able to promote their company’s ac- ical Garden was founded in 1870, in the issues of biodiversity in Romania, Sciences and Veterinary Medicine „We wanted this to show our esteem ted by the school for the project did tivity through advertisements placed the Herăstrău area, where the first the rational use of valuable plant spe- (UASVM) exists even before the for all the efforts of Professor Ana Fe- not allow its continuation as a work- within the university campus. agricultural higher education insti- cies, as well as the protection of rare founding of the Landscaping Depart- licia Iliescu in the exceptional devel- shop project, all studies and details tution was situated. In 1949, after the species. ment of the Faculty of Horticulture. opment and management of a higher relating to the final landscaping solu- A collaboration of this kind was con- It was designed over 30 years ago by school of landscaping architecture, tion were included in the volunteer cluded with the Czech Embassy in Bu- Professor Ana Felicia Iliescu, who nonexistent in our country to date”, work of the respective group of stu- charest, the first provider of plants at also founded the Landscaping De- explained the lecturer. dents. the beginning of the project. In grati- partment, in 1998. tude, the central ally of the park was Therefore, this ambitious project „We’ve grown fond of this area and called the Czech Alley (Aleea Cehă). This arboretum, which is deemed to started as a workshop landscape we try to develop par specific ele- be more of a garden, having an area design activity, designed for the ments within it: rest and relaxation, With regards to the flower species of only 1.9 hectares, was initiated as professional training of third year promenade, we’ve also added two planted in the park, these currently a school project for the faculty stu- students. The project approach and small lakes, an alley system connect- consist of peonies, irises, Gaillardia dents. . field tests were based on the original ing the dorms and faculty buildings, (or butterflies), Tradescantia, lilies project of Professor Ana Felicia Ilies- etc.”, explained Dobrescu. Thus, the and rubechia. Their number will be „The area is historical, it used to be cu. Furthermore, the rehabilitation romantic appearance of the park was increased near the project completion a campus enclave and it was unclear team considered the restraints and conjoined with the functional ele- date. to us why we had to maintain it with- challenges of the area developed and ment, so that its crossing may be done in a teaching nursery system. It was which featured multiple functions. on the shortest possible route. Moreover, two years ago, the Roma- initially designed for set up in a ro- nian Scouts organized an event for mantic garden system”, explained Upon project draft completion, a jury The main purpose of the park remains planting 12 floriferous cherry trees.

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ous combinations of the following research facilities: heating, electrical system, shielding, climate, various irrigation systems, culture crops, mist, micro spray irrigation, pesticide tsting cabins, virus activity testing cabins, 400/600w assimilation lamps and testing cabins for various pests and fungi. This greenhouse allows the study of correlations between biotic and abi- otic stress effects on horticultural species, the productivity of culture technologies, the tree analysis as a „Hortinvest” greenhouses • 160 m2 seedlings on culture crops complex productive system and the integrated fruit tree plantation as a from the UASVM Bucha- • 160 m2 NFT (nutrients film tech- sustainable ecosystem, the quality of rest complex nique) salad plant products based on the struc- 2 ture-functions relation at a gene-pro- June 2014 marked the inauguration of • 190 m mushrooms tein-metabolite level in order to select the new block greenhouse of UASVM • 10 research rooms, 64 m2 each and variants with economic value, as well Bucharest within the „Hortinvest” 2 Center. The Center was co-financed a 36 m room, which include vari- as species biodiversity. by the European Regional Develop- The Botanical Garden is divided • The geobotanic sector – impor- • The decorative sector – located ment Fund and will operate in the into five sectors: tant species to illustrate the areas at the garden entrance, desig- field of agri-food product quality re- and levels of vegetation which ned and built under the guidan- search and study, comprising of a lab- • The systematic sector – appro- oratory building and a modern plant ximately 600 species of hi- characterize the Romanian flora: ce of teachers by the landsca- research greenhouse. The total value gher plants grouped into sub- Taxus baccata, Fagus sylvatica, ping students of the Faculty of of the project was over 50,000 lei, of classes, having the Magnoliidae Salix caprea, Heleborus purpu- Horticulture. which financial grants of 42,000 lei. at the core, with species ar- rascens, Symphytum officinale, • The auxiliary sector, initially ranged around them from etc. comprising of a greenhouse and The new block greenhouse, com- the following subclasses • The utilitarian sector – includes a multiplier field, underwent prising of several interconnected Hamamelidae, Caryophylidae, plants of scientific and didactic a series of changes, currently buildings, is designed to familiarize Rosidae, Dileniidae, Asteridae interest, tinctorial, medicinal or being subordinated to the utili- UASVM students, postgraduates and and Liliidae. aromatic species. tarian sector. doctoral candidates with the new technologies in the field. The greenhouse is made up of a ground floor and a partial basement, stretching over an area of almost 3,000 square meters, of which over 400 sqm represent the basement.

The greenhouse has 15 research units, named after the type of culture yield- ed. These are equipped with various systems to ensure the variation of culture parameters, as follows:

• 160 m2 tomatoes (heating, shielding, climate, electrical system, drip irrigation, suspended grooves, micro spray irrigation, assimilation lamps) • 160 m2 peppers • 160 m2 cucumbers • 160 m2 flowers planted directly into the soil • 160 m2 flowers on culture crops

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The Protected Flora in the Retezat Mountains Over a third of the Romanian flora is found in Retezat National Park The Retezat massive conceals among its rocks an important floristic diversity, translated into over 1200 species of higher plants, of the total of over 3450 found in Romania. The existence of more than a third of the Romanian flora in the alpine land of Retezat is yet another reason for preserving this mountainous area as efficiently as possible. The 60 cormo- phyte plant association distributed over ten classes of vegetation under- lines the floristic diversity of Retezat. From the “Red list of higher plants in Romania”, available at the Bucharest Institute of Biology since 1994, approximately 130 plants are declared rare or vulnerable. Currently, the yellow gentian (Gentiana lutea) and the snowdrop (Galanthus nivalis) are Thematic hiking to admire situated above 2000 meters conceal Species of flora according on the list of species which require most species of the alpine flora. Hik- to the area-geographic assess- management in the exploitation and the alpine flora in the RNP ers will admire species of gentian, ment of RNP: sampling thereof: 4% of plant spe- Potentilla, Pulsatilla, edelweiss (Le- • Eurasian species – 44%; cies are autochthonous to Retezat. Retezat National Park is crossed by a ontopodium alpinum), as well as the • Circumpolar species – 13%; Among the most important species, series of mountain trails designated rhododendron, located in the rocky • Alpine species – 9%; we underline the existence of Hi- for hiking lovers, ideal occasions to area. eracium, an endemism which forms observe the specific flora of this mas- • European species – 12%; a genuine genetic center for this kind sif. The closest areas are located on According to Article 43 of the RNP • Southern species – 6%; in the Retezat mountainous area. the alpine level, in the glacial lake Regulation, the gathering and collec- • Oriental species – 5%; The Draba dorneri Heuff (Draba area of Bucura and Zănoaga. Areas tion of flowers in the Retezat Nation- • Endemic species – 7,2%; Dorneri) is the first endemic plant re- which allow camping. The meadows al Park is prohibited. • Poly core species – 3.4%; ported chronologically in the Retezat • Adventive species – 1%. National Park. It was discovered in 1858 by Johann Heuffel – inhabi- tant of Lugoj, born in Slovakia, and deemed a pioneer of homeopathic Retezat National Park (1918), followed by the Retezat Na- medicine. He discovered more than 50 plants that now bear his name. – a UNESCO biosphere tional park (1935) and Tatra Nation- reserve al Park (1948). A Biosphere Reserve, Retezat National Park is included on Located in the South-West of Hune- the UNESCO list of protected areas, Did you know that... declared as an “Important fauna and doara county, the Retezat National • Retezat National Park was park (RNP) gained its statute as a lepidepteorological area” in 2000. one of the final options national park and protected area in Four years later, it became the first 1935. The initial steps were taken by for the “New 7 Wonders” national park of Romania and the Foundation, an organization Professor Alexandru Borza (founder fifth on the European continent to re- and director of the Cluj Botanical gar- which in 2011 managed to ceive the “Pan Parks” certificate, due den) in 1923 and were only completed establish the seven wonders 13 years later, when Retezat became to the preservation of its biodiversity. of the modern world (man- the second protected area in the Car- The Retezat National park covers an made objectives). pathian mountain chain. The first area of 54,400 hectares, having an protected areas were in Slovakia – the altitude between 800 m and 2509 m virgin forests of Dobroc and Badinsk (Peleaga peak).

16 17 Rural Romania – no. 25

The Success of Flower Greenhouses in Otopeni

pots, parks and gardens.

Spring is conducive for the growing of geraniums, including the flowing varieties and African daisies, which spread over an area of 900 square meters designed for greenhouses purchasing seedlings from Romania. and solariums. Light is extremely important for the growing of these Mr. Thomas Vasilescu confesses that plants, so the greenhouses are flood- he uses pesticides for the growth of ed with an abundance of natural plants in proper conditions and for light. The greenhouses also feature a better plant quality, and that he early and later varieties, with differ- hopes to use natural pesticides at a ent flowering periods. higher rate, of up to 50-60% in the future. Greenhouse plants are arranged in 30 rows, 1000-1200 pots on each The greenhouse also includes a dec- row, with 30 rows of flowing plants orative climbing plant, originating above them. from Africa and Asia, called Thun- bergia or “Black eyed Susan”, as The growing period for geraniums it’s more commonly known. This is The story of the von Kraus – Vasiles- most the entire business, but not is eight months. Starting with Feb- a delicate climbing plant, orange, cu family began long ago, yet the love without the considerable help from ruary, they must be fertilized again cream or yellow in color. Thurnber- for flowers started with Thomas von his mother with fertilizer, while during winter, gia is a great sun and water loving Kraus, who was a gardener at Codlea, they only require infrequent water- plant, and it requires special care provider for the Imperial House of ing, without using fertilizer because Vienna, during the reign of Emperor it is a period of growth stagnation, Mr. Thomas Vasilescu admits that he can’t see himself doing anything Franz Joseph I of Austria – Hungary. the plant accumulating nutrients on „I can’t see myself doing else. He loves his work as a horticul- He started his business in 1890, after its own. turist, he adores flowers, working he had trained in Brașov and Karls- anything else” more than 12 hours per day and even bad, being one of the first profession- Flower seedlings are brought in from Currently, the „Thomas & Harry at night, if necessary. al horticulturists in Codlea. In the Germany, because there are no nurs- beginning of the twentieth century, flower greenhouses” produce annu- eries developed in our country, al- al and biennial pot plants for flower though, in the future, there is hope of Petunias also find their well-earned he was cultivating over 180 varieties place at the „Thomas & Harry flower of roses, over 50 varieties of carna- greenhouses” in Otopeni. Multicol- tions, 25 varieties of pelargonium, ored, fragrant and easy to tend to, lilac, pot plants, summer flowers. In they are sought by clients, regard- 1919, his sons joined in his endeavor. less of being tall, short or flowing. Petunias can enrich parks, gardens, The gardening tradition continued terraces and balconies through an with other descendants who handled explosion of color and freshness. the establishment of greenhouses, reaching Harry Vasilescu, a graduate Plants grown at the „Thomas & Har- of the Royal School of Horticulture ry flower greenhouses” are distrib- in Curtea de Argeş and of the Fac- uted in the two stores owned, also ulty of Horticulture in Bucharest. in the Otopeni area, and those who He became the gardener of the Roy- know them come from far away for al Court and of the State presidents the beautiful flowers. that followed.

Today, the story lives on through the „Thomas & Harry Flower „Thomas & Harry flower greenhous- Greenhouses” es” (Serele de flori Thomas & Harry) Address: No. 3 Ferme ”L” in Otopeni, which were managed by Street, Otopeni Harry Vasilescu together with his wife, daughter and son. The boy, a www.thgarden.ro horticulture engineer, took over al-

18 19 Rural Romania – no. 25

put forward and promote the cultur- Spring Calendar al and crating traditions of the Hutu- li ethnic group in Bucovina.

3-14 April 2015 – Easter Fair in Sibiu

The Fair will take place in the Grand Square (Piața Mare) of Sibiu, between 10 a.m. and 6 a.m.. This year, the focus will be on children and they will be able to enjoy creative workshops specially designed for them, the rabbit pen and the mini amusement park.

1-4 May 2015 – Garden Festival, Sibiu

The event will be organized by the Chamber of Commerce, Industry and Agriculture in the Grand Square of Sibiu. The exhibitors are producers of lowers, ornamental shrubs, indoor or outdoor plants. Aside from plants, the even shall include exhibits of seedlings, plant care products, fertilizers, accessories and gardening tools.

Palm Sunday Fair are folk craftsmen, producers of traditional Romanian cuisine dishes and organic products. Visitors can take part in interactive 3-5 April 2015 – VinVest ciation of Certified Wine Tasters of meats from Teleorman, ginger bread workshops for glass painting and egg International Wine Fair, Romania. from Harghita, kürtös kalács, apples painting initiation. Timișoara from Maramureș, honey, pollen and Aside from wine producers, this year propolis, curing herbs, fruit brandy The wine festival opened its doors one also expects the participation and jam. for the 12th time at the Regional of grape vine machinery manufac- 5 April 2015 – The Festival Business Center by the Timiș Cham- turers and distributers, considering of painted eggs, Moldovița, ber of Commerce, Industry and Agri- that the Ministry of Agriculture and Suceava county culture, a week before the Orthodox Rural Development launched the 3-5 April 2015 – „Palm Sunday Easter holidays. The event attracts 2014 – 2018 National Support Pro- invites the sun and the sun rises This festival has reached its ninth over 300 wine professionals every gram for the wine sector. on Palm Sunday”, „Dimitrie edition and is organized by the year, from wine producers and dis- Gusti” National Village Moldovița commune City Hall, to- tributors to winemakers, sommeliers Museum, Bucharest gether with the Moldovița Local and expert tasters. The festival in- Council and the ”Lucia Condrea” cludes exhibits of wine machineries, 3-5 April 2015 – Palm Sunday The Flower Fair at the Village Mu- Museum of Painted Eggs. The event wine accessories, seedlings and is Fair, Museum of the Romanian seum is a cultural event part of the is attended by renowned painted egg attended by publishers dedicated to Peasant, Bucharest “Customs and traditions throughout decorators from Bucovina, Ukraine, wine literature. the year. Christian and pre-Chris- Moldova and Poland. The fair exhibits painted eggs, icons, tian holidays” program. Feast of Joy Before the Fair, the tenth edition of wood, ceramic items, fabrics, toys, – Flowers offer visitors the oppor- The festival also includes an artistic the VINVEST National Wine and musical instruments, jewelry, paint- tunity to experience Easter specific show by singers and instrumental- Spirits Competition is celebrated, ed furniture and other beautiful traditions. ists, folk ensembles and bands from on 1-2 April 2015, competition orga- items. The fair is attended by tra- Moldovița and the surrounding area. nized in partnership with the Asso- ditional producers of cakes, sweet- Among the people invited at the The Festival of painted eggs aims to

20 21 Rural Romania – no. 25

hours per day, successfully enduring Rose Cultures in Romania high temperatures. However, irrigation is needed in extremely hot periods, as well as adequate drainage during rainy days, because excessive financing. They purchased lands and rain water may lead to the rotting of farming machinery and have even the plant roots. infiltrated the foreign market. The rose for jam requires a fertilizer One of the places famous for its rose containing nitrogen and potassium, gardens is Ciumbrud, Alba county. which stimulates blooming. One may The inhabitants of this locality have also use a soluble or stick fertilizer, been cultivating roses for genera- which may be inserted into the soil tions, their yield being sold to coun- once every 3-4 months. tries such as Hungary, Poland, Italy and Germany. In addition to using the rose for gas- In the town of Ucea de Sus, Braşov ”bio” label on their products. various cures, for beautification pur- tronomic purposes or as a decora- county, a farmer initiated a planta- poses and also for preparing rose oil. tion for various ceremonies, such is tion of organic Damascus roses, pro- The locality of Cobadin, Constanța also used in the pharmaceutical and ducing rose jam and syrup which he county, also boasts a family which For jam, the fresh petals are used cosmetic industry. They extract the sells in Austria and Australia. The passionately began to cultivate roses immediately after harvesting, while rose essential oil, called liquid gold, from cuttings brought from Tunisia, for dry use, they are only harvested ”Aspazia” rose jam, from Uncea de in order to obtain the rose perfume Sus, is organically certified. Local with the intent of developing a future after the dew has lifted, in a dry and business. sunny weather. The petals are man- and create cosmetic products, with producers have managed to meet all astringent, antiseptic and anti-in- the legal requirements to display the ually gathered in cloth bags and are Even in Făgăraş, roses for jam are al- stored in properly ventilated crates flammatory effect. ready being cultivated for years, and or in wicker baskets. There are over 5000 species of ros- the business is quite lucrative, due to The main countries where the Rosa es in the world, with one of the most a great demand both from within the Rose vinegar, rose water, ham and Damascena rose is cultivated for poignant fragrances being attributed country, as well as from abroad. also syrups, liqueurs, sherbet and the production of volatile oils used to the pink rose (Damascena Rose), ice cream can be obtained from rose in the pharmaceutical and perfume Mureş county is no stranger to the originating from Asia Minor. The petals. industry are Bulgaria, Turkey, Iran, culture of roses for jam and tea ei- Rosa Damascena rose can also be France, Italy, Marocco, Russia and ther. Not just any variety of rose may be cultivated on high hill areas, not just India. Together, they produce over 10 used for the production of jams, and on plains. Rose culture requires a lot of work, to obtain a rose for ham, the plant tons of fragrant oil on a yearly basis. but proves to be a noble and profit- In Romania, most growers are lim- In Romania, Rosa Damascena must be watered frequently, because able business, with more and more ited to producing roses for jam and blooms permanently from the end of it loves water just as much as it loves farmers thinking about starting such the sun, which is needed for at least 6 syrup. May to the end of June, when the op- a business. timum temperatures for its growth reach a value between 15 – 30°C. In order to establish a rose planta- Thus, the entire territory of our tion, one requires 6000 cuttings for country, given its conducive climate one hectare, and the land does not temperate, may be recommended for require special preparation prior to the cultivation of this rose variety. plating, aside from plowing and disk- The flower yield for roses cultivated ing. Autumn is the optimum time for in areas with high temperatures is planting cuttings, because plants low. enter the growing season. Cuttings must be planted in holes with a depth Although Bulgarians may boast a of approximately 60 centimeters, at a tradition of over 350 years of culti- distance of 2.5 meters between rows vating roses, being the largest rose and 1.2 meters between the plants. oil exporter in the world, consider- The necessary investment to start an ing that over 70% of the world pro- organic rose plantation is recovered duction of this oil comes from this in about three years. country, little by little, the rose culture starts to take shape in Romania One hectare can yield between as well. 2,000 and 5,000 kg of fresh petals. Rose petals have multiple uses. Used In our country, farmers who have in- fresh, they can be exploited for ob- vested in the culture of this extreme- taining rose jam, but they can also ly fragrant plant have had a lot to be used in dry or processed form for gain, some also accessing European other purposes, such as preparing

22 23 Rural Romania – no. 25

Cleansing lotion with rose Rose-based Beauty Products essential oil and D-panthenol This cleansing lotion refreshes the spring, pushed aside the clouds, so skin and removes makeup traces that Apollo, the god of the sun, may and impurities. The rose essential shine and make her bloom. Eventu- oil thoroughly hydrates the skin and ally, Ares, the god of war, granted maintains its flexibility. The D-pan- her thorns. And thus the rose was thenol in this lotion has emollient, brought into the world. soothing and nourishing properties.

From an ornamental plant grown Cleansing milk with rose in the garden or indoors, the rose essential oil, D-panthenol became a noble, delicate plant, the queen of flowers, with numerous ap- The cleansing milk with rose es- plications in various fields. sential oil and D-panthenol from Naturalis has regenerating and re- juvenating properties. In addition, it provides thorough hydration, while Rose benefits for beauty removing makeup, and the D-pan- and health thenol provides the wrinkle filling effect. Rose essential oil provides several benefits: it is antispasmodic, antivi- Cream soap with natural rose ral, astringent, depurative, laxative, water healing, may ward off depression, and it also represents a fragrant way the skin’s best allies, it smooth fine the skin from harmful environmen- This soap balances skin pH and its to treat wounds. The same precious functions, while the natural rose ingredient relieves intestinal and re- wrinkles, has moisturizing proper- tal factors, through intense hydra- ties, inhibits bacterial growth and tion. The natural rose water and rose water hydrates and soothes the skin spiratory spasms, as well as muscu- and slows the ageing process. Tired lar spasms. In addition, it helps heal stimulates the regeneration process- essential oil in this cream soothes skin will always be rejuvenated when scars resulting from acne or chicken- es. Moreover, it has a soothing ef- inflamed cuticles. Vitamin F acceler- fect, refreshing the skin, thoroughly ates cell regeneration. treated with natural rose water. pox. The rose is also used in cosmet- smoothing it and purifying it. ics, being famous due to its ability to thoroughly soften and nourish the Revitalizing face cream skin, it brightens it and helps remove dark circles and prevents wrinkles. with natural rose water and coenzyme Q10 The Naturalis skin care range, including products that take care of Coenzyme Q10 helps slow the ageing our skin, was created based on these process, but as we age, our bodies very properties. produce less and less coenzyme Q10. The revitalizing face cream from Naturalis contains natural rose water and coenzyme Q10, as well as vi- The Naturalis range – the tamins A and E. The formula of this product regenerates the skin and al- delicate touch of rouses leviates wrinkles, heals, repairs and on your skin prevents ageing.

Natural rose water Moisturizing cream with rose essential oil The Naturalis natural rose water is The rose, an apparently delicate flow- flowers, Chloris, is the one who creat- obtained by distilling Rosa Dama- Provides optimal moisture balance, er, has a lengthy history. The first ed it. While Chloris was cleaning the scena Mill petals or the Damascus restores the skin barrier function, roses bloomed 35 million years ago, forest, she stumbled upon the lifeless rose from the harvest of 2012, con- has regenerative, healing and an- and today we have over 150 species of body of a nymph. Chloris assem- sidered the best Bulgarian crop in ti-ageing properties, being easily ab- roses spread throughout the world, bled the other gods so that each can recent years. Based on rose essential sorbed into the skin. which delight us with their enticing offer the nymph some of his traits oil, this water refreshes tired skin, fragrance. No woman can resist the Aphrodite lent the nymph her beau- reduces wrinkles, slows the ageing Hand cream with rose essential rose, around which many a legend ty, Dyonsos, the god of wine, added process. Over time, rose water has oil, vitamin F has been woven. nectar and sweet, intoxicating scent, become appreciated for its scent, for the three Graces lent charm, bright- its cosmetic properties, and also for The hand cream with rose essential One of them says that the goddess of ness and joy, and Zephyr, the wind of its therapeutic properties. It is one of oil from Naturalis efficiently protects

24 25 Rural Romania – no. 25

People

Gloriosa Garden Greenhouses, Bărcăneşti - Landscaping Services

clients coming all the way from Mol- dova or Transylvania can confirm that argument.

The plants include both those with perennial flowers, as well with those which bloom annually, vines, fruit trees and shrubs, aromatic and medicinal herbs. At the same time, the company sells fertilizer, as well as vegetable and flower seeds, and lawn seeds.

Plant distribution is done on site, in greenhouses or garden establishments. Mrs. Ionela Georgescu has never through to take part in fairs, in order to promote her flower business, And during this time, people require deeming that such are more suited wages”, says Ionela Georgescu. And for horticulturists who own tens of flower selling is only performed six hectares. The company’s portfolio is months per year, from march to au- Ionela Georgescu’s passion for flow- Ionela Georgescu managed to turn extended and it includes landscaping gust, the remaining time represents ers and landscaping began more the garden into a genuine oasis of services for various companies and preparations for the following year. than 15 years ago, when she decided relaxation, in the midst of reinforced even a museum garden and court- to start producing flowers and den- concrete, glass and asphalt networks yard. If needed, insecticides and pesti- drologic material, maintaining green in the residential areas of modern cides are used, in order to ward off areas and marketing ornamen- times. A flower business should be run by pests and to increase plant resis- tal plants and garden accessories. people who love plants to the core, tance to pests. Flowers are cared for Thus, her company, Gloriosa Garden and Mrs. Ionela Georgescu says she individually, as needed. Some flow- S.R.L. performs green area land- loves what he does. Such a business ers need plenty of water, especially scaping projects. The works consists „I do what I love” doesn’t lead to overnight earnings the tall ones, while their purchase of cleaning the land, levelling it, per- and only the people who do things also recommends means of caring forming vegetal soil filling, planting In the locality of Bărcăneşti, ap- with passion set aside the ambition which must be observed, otherwise, dendroflora species, sowing grass proximately 3000 square meters of of an immediate profit. the plant will not grow properly and and trimming during maintenance land are covered by tens of varieties wither. work. Moreover, works may include of plants and fruit trees, either in „There are trees which are planted Work is generally done manually and growing and maintenance cutting of greenhouses or outdoors. You can now and can be sold in six years, a is only partially mechanized. Almost ornamental trees and shrubs, apply- almost say that it’s impossible not to period during which the trees must everything must be touched by hu- ing fertilizer, irrigation, plant pro- find what you are looking for, and the be cared for, maintained and served. man hand there are more than five- tection during cold periods and re- six people effectively tending to the placing annual flower species, weed- plants. ing, removing pests and diseases by applying herbicide and plant health Mrs. Liliana Georgescu has managed treatments. to instill her love for plants to her son, Radu, therefore the business’ In addition to specific flower relat- future is ensured. Even if the activity ed activities, Mrs. Ionela Georgescu requires plenty of effort and depends provides temporary indoor decora- on a host of external factors, it is still tions for various occasions and han- a delicate and pleasant work and, if dles indoor plant arrangements, and done responsibly, success is self-im- also ensures consultation services. plied. All such activities would not be possible without adequate facilities and Gloriosa Garden S.R.L. a team comprising of horticulture and dendrology specialists, who DN1, 359C, Bărcăneşti work professionally, providing qual- Commune, Prahova County ity services.

26 27 Rural Romania – no. 25

Experiences: My farm jars. Time passed, we grew up, our minds became sharper and, at one point, we found the hidden treasure Growing and Harnessing Roses from we were dreaming of. So, inevitably, we began serving ourselves and just „Dumbravă’s Garden” (Grădina lui as inevitably, grandma caught us with the treasure of rose jam. From that moment on, the daily portions of Dumbravă) jam were increased”, remembers Mr. Dumbravă. Jam from roses – the taste One cannot say that he faced a com- of childhood plete lack of jam made from roses The decision to establish the rose when he decided to establish a plan- culture for jam started from the fact tation and to produce jam, but what that this product could only be found he saw on the market, he deemed in small quantities on the market, of precarious quality. In 2010, Gigi but also because it reminded the pro- Dumbravă arrived in Tunisia, where ducer about his childhood vacations he incidentally found the rose with spent at his grandparents, ”when the fragrance and consistency of the grandma would prepare a jam with one he was looking for and could not a unique fragrance, which gently ca- find anywhere else. It was nothing ressed our lungs”, as Mr. Dumbravă like the Bulgarian rose which makes confessed. up for the jam production of our „It seemed that every spoonful of Southern neighbors and which he jam unraveled something new in our knew very well. world of senses. We couldn’t wait to Mr. Dumbravă returned home with get another portion of rose jam made five rose cuttings, found in a Tuni- by our grandmother. As our grand- sian market, at a stall, and began ma loved us a lot, she made sure we multiplying them. From the first would not overstep the boundary, so hundred cuttings grafted, he record- They say that the rose for jam was roses, the couple, both economists, the jam jars were stored in a place ed a loss of 90%, acclimatization discovered in Persia, its fabulous were dedicated only to their techni- unbeknownst to us. But like every- being the primary challenge. When scent making it the perfect candidate cal and industrial field. Today, Gigi thing desired and obtained in un- establishing a plantation, one must Dumbravă manages the plantation satisfactory ratios, we were intent for syrups and jams. This intoxicat- consider the location, soil quality, together with his wife, Mihaela. on discovering where she kept the ing fragrance and the reminiscence light and temperatures during the of the taste of childhood determined year. The selected place must not be the Dumbravă family from Con- shaded by trees, because roses need stanța county to develop of passion sunlight at least for the first part of for growing roses for jam. the day. Moreover, it should not be omitted that the rose for jam grows That is how the story of the „Dum- properly when planted in a humid bravă’s Garden” jam made from roses and properly drained soil. It must be began, as it is known on the market. watered abundantly, whenever the soil is dry, because water shortage The main activity of entrepreneur leads to a wilting rose. Gigi Dumbravă is manager of a company handling commerce with in- In order to prevent the occurrence dustrial equipment (current genera- of pests, given that the rose for jam tor, depth pumps, hydro-sandblast- is sensitive to the same, especially ing machines, landscaping equip- to mites, all weeds around the roots ment etc.), and also the maintenance must be removed. Even dry air and of such products. soil can lead to the occurrence of pests, therefore, maintaining a hu- This is the very reason why the rose mid soil by spraying it with water plantation falls to the background, around the rose is necessary. although he would like to dedicate more time to it and, perhaps, in the The Dumbravă family plantation is future, transform it into a proper located on the outskirts of Cobadin business. commune, Constanța county. There, the Dumbravă family has estab- Before starting to produce jam from lished their rose plantation, primar-

28 29 Rural Romania – no. 25

ily for study purposes, so as to figure There are currently about 2000 rose out if the rose brought from Tunisia cuttings which would provide an op- can acclimatize and produce petals timum yield in two-three years, if no of the quality desired. The farm also weather surprises occur. includes a raspberry plantation (two hectares) and a fruit tree nursery „In order to take this risk, we re- (three hectares). quired the establishment of a greenhouse, but it is not profitable, as they The rose plantation occupies about are very expensive”, says Mr. Dum- 0.5 hectares of the total surface. The bravă. rose plantation is still undergoing an experimental stage, producing, The development plans include mul- during its first year (2014) approxi- tiplying about 1000 rose cuttings and mately 2500 jars with a net amount participating in several traditional of 330 g each, the target being the product fairs, in 2015. Last year, the production of at least 10,000 jars/ Dumbravă couple participated in year, in 2-3 years. The initial invest- INDAGRA. The family’s great ambi- ment was passion and a lot of time tion is to at least reach the amount of spent, while the equipment used was 10,000 cuttings. the one already existing on the farm The Dumbravă family adds no pre- The price for one 330 g jar is 15 lei. At Considering that this type of rose is The petals are harvested daily, start- not completely acclimatized and that servatives or colorant, and the final the moment, the rose jam produced ing from June, right from the early they face the risk of a 70% wilting by the Dumbravă family is sold in morning, when the flowers open, product only contains fresh rose pet- chance when replanting, the Dum- several locations in Bucharest and and the jam made from freshly har- als, water, sugar, about 1% squeezed bravă family has not sold their cut- vested rose petals is prepared on lemon juice. The shelf life is two Constanța and to various restaurants tings to other farmers. the same day. They are carefully set years from the date of manufac- who offer the jam as a dessert. in wicker baskets. All flowers which ture. Currently, only 12 months are In the future, the jam may reach the have reached maturity must be col- So far, without considering the ini- foreign market, if at least 20,000 jars applied, until June 2015 when DSV lected, harvesting occurring when tial investment, one may state that per year are produced. Other plans the flowers are completely open, but tests will be conducted for last year’s the amount allocated for this ”busi- envisage the production of rose syr- not wilted. The petals are collected production, and a new label for 24 ness” was 20,000 Euros (including up and the intent to produce rose wa- before the dew rises. After harvest- months will be applied. irrigations, treatments and labor). ter in 2016. ing, one immediately carries out the processing of flowers, to prevent their fermentation. The petals go through a screening process and only those with a certain consistency are picked, manually removing all impurities. Then, the petals are washed and pass to the preparation process. It is extremely important for flowers to be immediately processed, because the storage thereof for more than 12 hours leads to a loss of half their properties.

Finally, they are set into jars which were sterilized in advance, are en- cased and go into the oven again for vacuuming. Thus, the jam will last longer. Harvesting is performed four months per year. For one jar, 250 grams of rose petals are used.

The rose jam recipe has undergone a few steps to rediscover the childhood taste, for the years passed trying to find the ideal combination of fragrance and color. After a summer of preparing tens of recipes, the couple managed to discover the one which would please them and astonish the people who had a taste of the jam.

30 31 Rural Romania – no. 25

Experiences: My community GD Landscaping Workshop – Between Academia and Business

materials, but gave up after two undertaking with trusted companies Then, the project draft begins. The years. It greatly restricted our imag- from the country. The manner in firm experts conduct landscape ination, our design. We had begun to which the company is structured takes analysis and take into account the construct our projects solely based into consideration the high standard available equipment, functions, traf- on the plants we had for sale. But if the Dobrescu spouses imposed from fic routes, site connections with the the area subject to landscaping had the beginning and which they are un- neighboring area – in a context where a greater potential or needed other willing to lower. any site is part of an extended com- plant varieties, this solution proved plex, and the model drafted by the inefficient”, explained the company „Observing the work technologies is designers must be integrated in this co-founder. essentials – lately, it doesn’t seem to complex. Subsequently, the social be the basis of many works carried impact of the area is assessed, the Today, the members of the GD Work- out throughout the country. For ex- impact for the man using it, the local shop rely on the loyal relations with ample, the cutting of trees in Bucha- history and the respective soil and re- their suppliers and are relieved to be rest”, warned Vera Dobrescu, stating spectively the local traditions. When able to design their projects without the manner in which the historical it comes to restoration, one must first restraints and to offer their clients the parks in the capital are landscaped: highlight the site historical elements exact solution they need. „Every time Cişmigiu Garden, Herăstrău Park or Vera Dobrescu, landscaping lectur- ty. They were responsible both for the by specialists in the field. we strive to add value to a patch of Carol Park. „We conduct a soil and geo-climatic er at the Faculty of Horticulture – image of the sites, as well as for pro- assessment of the area because, as Even so, the beginning was rocky. All land and to transform it into a chal- „We also have a blog where we pro- Landscaping Department within the ducing the planting material. Imme- Simmons, the father of landscaping works were performed at the time lenging image of the client’s vision, vide our opinion as experts. That is Bucharest University of Agronomic diately after the Revolution, the cou- said, the landscape architecture is ple left the state system and operated with Romanian plants and equip- as realistically and innovatively as how we do our duty to the city, for the Sciences and Veterinary Medicine, the highest form of art – a painted as horticultural engineers. ment, so our activity was mostly possible. Our purpose is to provide area in which we live in”, she added. founded, together with her husband, canvas remains unchanged, while a the first Romanian landscaping firm conditioned by seasonal changes and clients with an original garden, suit- landscape is evolving”, added Vera managed by experts in the field. „That is how we came to know a for- periods when the plants were stagnat- ed to their personality”, says Vera Do- Most company clients are represented eign investor who hired us, also in ing. At the time, the members of GD brescu. by natural persons or private compa- Dobrescu. Thus, the experts of the The two graduated from the Faculty the Northern part of Bucharest. Since Landscaping Workshop relied heavi- nies, however, there are also occasion- GD Workshop don’t consider an area of Horticulture in the same year, 1987, then, we constantly thought of open- ly on the suppliers from the Institute The Dobrescu spouses are not just al collaborations with the state. „In only in aesthetical terms, but also and fell in love with their specializa- ing our own firm. Things material- for Forest Research and Management seeking visual satisfaction, but also the town of Titu, we created a green take into consideration the manner tion since undergoing the studies. ized in 1992, when the Lotus Dendro (Institutul de Cercetări şi Amenajări psychological satisfaction, through cadaster of the town”, stated Vera Do- in which it can evolve. „In 100 years, – our first professional ‘child’ – was Silvice - IFRM), who had nurser- the landscapes created by their firm. brescu, adding other contracts with your space must be maintained in the „We wanted to work outdoors, and born”, said Vera Dobrescu. ies. „We crossed the entire country „A well composed, harmonious shopping centers, office spaces or resi- manner designed by us, not taken this environment related to land- during that period”, confessed Vera landscape also adds emotional and dential centers. into another direction”, she added. scaping is quite attractive – it is also Subsequently, the company was Dobrescu. psychological pleasure. We avoid related to the image, to the visual fac- called Garden Desing, and in 2009, it fractured landscapes”, said Vera Do- „A lot of citizens from Bucharest pur- With regards to the landscaping tor”, explained Vera Dobrescu. was dubbed GD Landscaping Work- Once the company developed, the Do- brescu. chase green areas at the outskirts of and restoration of public spaces, the shop SRL. „It is here that we con- brescu spouses began to supplement Bucharest and, based on recommen- founder of GD Landscaping Work- The couple worked for the Public centrated our strengths and energy”, the only segment missing from their The firm currently has 13 employees dations from other people who know shop would like Romanian experts to Domain Administration, where they added Mrs. Dobrescu. At the time, activity: providing material. – a well drilled team or permanent, us, they contact us and asks us to act similarly to those abroad: „They handled landscaping for the North- there were other landscaping compa- occasional or seasonal workers. Also, landscape”, as Mrs. Dobrescu explains have discovered their value and are ern part of the Capital and Ilfov coun- nies in Bucharest, but none founded „After 2000, we began importing some projects are performed as an the process of finding new clients. promoting them, we haven’t even put

32 33 Rural Romania – no. 25

„It is recommended that the implementation also be done by us, because if it is entrusted to someone else, he may stray from the initial vision. However, many beneficiaries make their own implementation, directly and we only provide support on site,” she says.

Once the execution is completed, at the end of a process which may take two-three years for larger projects, the firm also provides maintenance services.

„We are able to determine the manner in which the landscape will evolve in time and we can ensure a sustainable management”, said the business co-founder, adding that the firms boasts clients with whom they have been working for 20 years.

In addition to these activities, GD Landscaping Workshop also provides internships for students the Faculty of Horticulture – Landscaping De- partment.

„We also manage the training of the future generation of landscapers, we involve them in all our activities so too much effort in analyzing or re- that they may learn this profession inventing, but are quick to destroy as well as understand its complexi- them”. ty”, concluded Vera Dobrescu.

The duration of a project varies from one-two months, to a year, depending on its complexity.

„We allocated one or two months for every smaller project, because the project must be designed, analyzed and requires time to sediment the ideas. A site must be visited during rainy and sunny days, when it is crowded, packed full of people, and when it is empty. Only then can you create a relation with the space, and it may tell you what it needs. One must also assess a space in senso- rial, not just climatic terms”, explained Vera Dobrescu.

Once the project design is complete, it is followed by its execution. Ex- perts prepare an economic evaluation of the work, so that the beneficiary may acknowledge just how great the investment is. After they receive the budget evaluation, the company members can proceed to implement the project, but not man- datorily.

34 35 Rural Romania – no. 25

Experiences: My community MEFIM AGRO SRL, Craiova - A Flourishing Family Business the company constantly sends seeds and vegetables to the research insti- tutes in Europe, especially to France, Spain and the Czech Republic.

„Our firm’s activity is based on the production and marketing of vegetable, flower and forage seeds. This activity is supported by the horticulture research department within the company, whose aim is to anticipate customer requests, relating to the features or adaptability of certain varieties to the environmental conditions in our country, by creating new varieties,” explain the company shareholders.

In 2002, the company inaugurated its first pot flower greenhouses. Cur- rently, the greenhouses include five Flower seeds Other pot flowers in species of early spring flowers: prim- the Mefim Agro SRL Mefim Agro SRL was founded in 1992 • Annual: azaleas, balsam- rose, hyacinths, cyclamens and par- greenhouses: ticularly petunias and geraniums, in Craiova and it started as a family ina, zinnias, nasturtiums, business. The Company engages in • Flowing verbenas; which represent approximately 80% marigold flowers, stone flow- horticultural activities, particularly • chrysanthemums; of production. Also, for the warmer ers, carnations, snapdrag- season, the greenhouses hot flowing for commercial purposes. Thus, the • million bells; firm developed rapidly, benefitting on, flowing petunias, puffs, verbena, chrysanthemums, Million • pansies; Bells, pansies, begonias and other from the financial support of share- winged tobacco, sage; holders and the perseverance of spe- • begonias; species of flowers in smaller num- cialists brought in by the same. Cur- bers. The number of pots varies from • Biennial: cloves, hollyhock; • marigold flowers; rently, the company has 48 employ- 45,000 hyacinths for the 1-8 March ees, three stores and a warehouse, as • Perennial: thyme, marjo- • sage; period, to 10,000 for the customer well as offices in several cities around ram, lupine, mint. • gazanias. favorite – the flowing geraniums, the country, including the capital. at to 1,000 for verbena or 3,000 for marigold flowers. In 1998, the company engaged in research activities, and in 2000, it Company clients can come to the managed to create nine homologated greenhouses to choose the desired vegetable varieties: arrangement and quality – mostly climbing balcony arrangements • Ducu Bell Pepper; – or they can purchase them from • Simnic 7 Bell Pepper; the Mefim Agro stores or wholesale • Tudu Sweet Pepper; warehouses. • Fermier (Farmer) Long Pepper; • Alexia Climbing Beans; • Tescana Climbing Beans; Plant care procedures • Izvor (Spring) Lovage; With regards to plant care, such are • Ager (Sharp) Garlic. kept for a week or 10 days in climat- ically insulated greenhouses, then In February this year, Mefim Agro are moved outside for two-three days submitted for homologation a tomato and protected with a simple cover, to variety called Ana-Maria Tomatoes. adapt them to the climate. Thus, the Although not engaging in exports, company specialists may note which

36 37 Rural Romania – no. 25

Early spring pot flowers: • Primroses; • Hyacinths; • Cyclamens; • Geraniums; • Petunias.

plants are healthy and resilient, while the rest are sent to readapt. A well-bred and acclimatized plant, provided with an optimum amount of fertilizer, may resist for a few months. For this purpose, company specialists use the transplanting of flowers from a smaller pot to a larger one, after a stabilization period, as well as fertilizer products with a con- trol release into the pot soil. fessional manufacturers from Lithu- ent locally, and took part in March at shrubs, irrigation systems and solar ania, Holland and Israel. exhibits held in Alexandria and Târ- accessories. Mefim Agro uses the newest irriga- gu-Jiu. Moreover, on Palm Sunday, tion techniques, as well as the in-pot Flower greenhouses occupy ap- the company will have an exhibit „Mefim Agro is in a constant state dripping system. Most greenhouse proximately 3000 square meters, of evolution, a process performed machinery are purchased from pro- stand at the crafts exhibit in Craiova in an area located 15 kilometers (4-5 April) and will take part in Ex- by generating a system of trust, re- from Craiova. For several years, the poFlora Craiova on 1 June. spect and reliability within business company has also concluded a part- partnership relations; the contin- nership with the Craiova Faculty of uous improvement of our products Agronomy, and the students of the by fulfilling and even anticipating educational facility come to practice Promotion in the online he needs of our collaborators, train- in the Mefim Agro greenhouses. ing and personal motivation of each environment employee; efficient logistics directed to customer satisfaction; widening For over a year, Mefim Agro has the range of products provided, as Event participation launched the www.magazinseminte. well as permanently providing high ro website, where clients may order demand products and observing a In terms of event participation, such the company’s products online, for corresponding feedback for the re- have been reduced in the last three special prices. The product range sources allocated”, stated the man- years, for lack of time. However, the varies from flower seeds, fodder, agement of Mefim Agro with regard company is striving to be more pres- vegetables, newly created varieties, to the future of the company.

38 39 Rural Romania – no. 25

Up-to-date leader

„Tecuci” Local Response Group

establishment of a public recreation area – public park, for the inhabitants of Cosmeşti commune, Galați county”.

The object of the investment is the establishment of a public park for the inhabitants of Cosmeşti commune, Galați county. In order to improve the environmental factors and the quality of live, the increase of the green spaces in the area has proved necessary.

There are concerns in the Cosmești commune for maintain the cleanli- ness of the green areas, moderniz- ing the recreational areas, properly maintaining the existing spaces and maintaining a balance between the built area and the placement of green spaces.

The works execution part for implementing the project consist of lev- eling the ground, offsetting, tracing borderlines, delimiting the alleys and paths, building areas with spaces for planting flowers and grass .

The project contributes to the meeting of the measure objectives, within component “b” through the “Estab- lishment and construction of a public The territory of the „Tecuci” Local aimed at increasing competitiveness improvement of the emergency ser- recreation area for the rural popula- Response Group lies to the South of in agriculture and forestry, improv- vice through the purchase of a fire tion”. Vaslui county, respectively Tutova ing the environment and the rural truck for the Cosmeşti commune, and Pochidia communes and contin- area where they operate, increasing Galați county”. Project name: „The estab- Project name: „The improve- 26 historical monuments, from the ues towards the North-Western and the quality of life and diversifying lishment of a public recreation- ment of the emergency service total of 266 located in the county of Central part of Galați county. the economic activities in this area, The main activity of the project was al area – public park, for the Galați are distributed on the terri- issued by local actors. They may be to improve the Public Service for through the purchase of a fire inhabitants of Cosmeşti com- With a territory amounting to a total certified natural persons or legal Emergencies, considering that Cos- truck for the Cosmeşti com- tory of the „Tecuci” Local Response area of 991.04 ha with a population persons operating within the territo- meşti commune features, upon sub- mune, Galați county”; mune, Galați county”. Group. Of these monuments, nine are classified in the A category (his- of 68,712 inhabitants and including ry of the Local Response Group. mission of the financing application, Beneficiary: Cosmeşti com- 14 communes from Galați coun- Beneficiary: Cosmeşti com- torical monuments with a national a non-operating truck. mune, Galați county ty - Bălăşeşti, Buciumeni, Corod, 46 projects were declared eligible at mune, Galați county. and universal value) and 17 in the B Cosmeşti, Costache-Negri, Cudal- the „Tecuci” LRG level, 18 of which The local impact of the project will Project submitted during ses- category (monuments representative Project submitted during ses- bi, Drăguşeni, Ghidigeni, Gohor, are financing applications submit- be positive, as it will help create the sion 3/2013 – Axis 4 LEADER, for the local cultural heritage). Nicoreşti, Poiana, Priponeşti, Țepu, ted by young farmers. One of the possibility of rapid response in case measure 41.322 „Renovation, sion 3/2014, Axis 4 LEADER, of fire. The purchase of the fire truck Valea Mărului – and two communes main strategic objectives is to sup- village development, improve- measure 41.322 „ Renovation, Representative for the „Tecuci” LRG in Vaslui county, Pochidia şi Tutova, port the rural youth, the indicators will ensure rapid responses in case of village development, improve- territory are the woodworking, fires, so as to prevent the occurrence ment of basic services for the the „Tecuci” LRG aims to contribute regarding young people supported ment of basic services for the pottery, interior fabric production of natural and social disasters, re- rural economy and popula- to the economic and social develop- exceeding 70% of the total number of crafts. The craftsmen are renowned ment of the area, by observing the lo- beneficiaries. The total value of proj- ducing the risk of human or natural tion and improving the rural rural economy and popula- for the authenticity of handicraft cal needs, values and characteristics. ects financed by the „Tecuci” LRG is tragedies through the destruction of heritage”; tion and improving the rural 2,252,923 Euros. homes. heritage”; items they produce (rugs, towels, The objective of „Tecuci” LRG is the Project eligible value: 89,661 folk costumes), activities that are the implementation of the Local Devel- One of the successful projects sub- Another successful project submit- Euros. Project value: 98,000 Euros. pride of the communes included in opment Strategy through projects mitted with the „Tecuci” LRG is „The ted with the „Tecuci” LRG is „The this territory.

40 41 Rural Romania – no. 25

„Tövishát” Local Response Group

ing a total value of 2,359,975 Euros. development of educational systems in Sălaj. One of the successful projects carried out by the Tövishát Local Response The foundation submitted a project group is „The preparation of pro- financed with grants for the devel- motional materials entitled ‘Tourist opment of cultural-rural tourism Project name: „The prepa- guide of the wooden churches in the through the promotion of the mate- ration of promotional materi- The „Tövishát” LRG Association was Sălaj county and the Southern part seling of people who wish to access Tövishát micro-region’”. rial cultural heritage. The project was als entitled ‘Tourist guide of implementing by creating and issu- founded in August 2011, with the of Satu-Mare county. The communes European funds, the verification and the wooden churches in the The Mihai Viteazul „Guruslău-400” ing the Tourist guide of the wooden purpose of developing the micro-re- included in Sălaj county are Bocșa, evaluation of submitted projects, re- Tövishát micro-region’” gion through the LEADER European Coșeiu, Crișeni, Dobrin, Hereclean, spectively monitoring the financed Foundation, established in 2000, is churches in the Tövishát micro-re- financing program for rural develop- Șamșud, Sălățig and Șărmășag, and projects. In addition to such activ- headquartered in Sălaj county, Here- gion. Firstly, the guide promotes the Axis LEADER 41, Measure 313 ment, both from an economical as those from Satu Mare county are Bog- ities, the Association organizes the clean commune, Badon village. Over cultural traditions embodied by the well as from a social and cultural per- dand, Hodod and Supuru. “Rural in the making” promotional the years, the foundation contrib- architectural heritage of wooden Submitted: during the financ- spective. By accessing the funds pro- event on an annual basis, attended by uted to the development of the local churches, marking their value in his- ing session of 06.06.2013 vided by the LEADER program, the According to the national Institute of 200-300 persons from the micro-re- communities, with diverse activities torical, social and historical terms. Non-reimbursable amount: Association has implemented a Local Statistics, the Tövishát micro-region gion. In order to exert a bigger influ- being carried out, including both cul- Secondly, the guide promotes tour- Development Strategy that resulted in has a population of 34,235 de inhab- ence on the rural development of the tural, as well as economic and social ism in the five communes included, 9,943 Euros (100% of the eligi- an increase of competitiveness in the itants, and the density for the entire micro-region, the „Tövishát” LRG or- activities. Such activities include: the b highlighting the touristic values of ble value) making of a documentary film called these archeological sites. Moreover, agricultural sector, an improvement area is 53,74 inhabitants/ km². The ganizes training sessions, study visits Beneficiary: The Mihai closest city is Zalău Municipality, lo- “Emotional Appeal” (Recurs Afec- the guide includes opportunities for of the rural environment and space, and meetings with foreign investors, Viteazul „Guruslău-400” an increase in the quality of live and a cated 7.2 km away. The landscape is events which contribute to the mobi- tiv): the rehabilitation of roads for board and lodging, as well as other Foundation diversification of economic activities. preponderantly hilly, but it also fea- lization and stimulation of communi- Hereclean commune, the rehabilita- useful facilities for tourists visiting tures lowland areas. ties so as to become actively involved tion of Badon and Hereclean cultur- this area. 3000 guides were issued. The Tövishát micro-region territory is in the live and the exploitation of the al centers; county cultural activities; The project significantly contributed in the Northwest Region and includes The activities of the „Tövishát” LRG micro-region potential. the support of the young and the old; to the touristic development of the 11 communes, respectively 51 villag- include: the animation of the territo- flood aid activities; collaborations micro-region by promoting the heri- es, covering an area of 641,59 square ry, the publishing of selection calls for A total of 52 eligible projects was sub- with the local media; tourism promo- tage sites and wooden churches in the kilometers – the Northern part of projects, the notification and coun- mitted with the „Tövishát” LRG, hav- tion; actions for honoring heroes; the Tövishát micro-region.

42 43 Rural Romania – no. 25

NEWS AND EVENTS

The launch conference for the session of financing EXPO FLOWERS & GARDEN, Romexpo, Bucharest

application receipt for the first measures of NRDP The international flower, landscap- at importers, exporters and distrib- At the same time, the exhibition pro- 2014 - 2020 ing, horticulture and gardening exhi- utors of flowers and plants, trades, vided visitors with practical design bition was held from March 26 to 29 landscaping architects and landscap- and landscaping solutions for green 2015 in Pavillion C1 within the Rom- ing companies, horticulture business On Wednesday, 25 March, 2015, • National Rural Development Pro- made according to Romanian estab- areas, regardless of referring to gar- Daniel Constantin, the Minister of gram 2014 – 2020; lished recipes. Moreover, a selection expo Exhibition Center, Bucharest people, distributors of products nec- Agriculture and Rural Development of wines was exhibited, wines chosen essary for the maintenance of green dening or a small area dedicated to participated together with Prime • Financing methods through these to represent Romania at the EXPo The exhibition was primarily aimed areas and greenhouse owners. plants, in the house or in apartment. Minister Victor Ponta, participated three sub-measures; MILANO 2015. They are made from in the launch conference for the ses- • Conducting session for the receipt six local varieties representative for sion of financing application receipt of financing applications and sim- our country: Fetească Neagră (Black for the first measures of NRDP 2014 plifications made in order to re- Maiden) (Dealu Mare), Șarbă (Sarba) - 2020: 4.1 – „Investments in agri- (Moldova Hills - Dealurile Moldovei), duce bureaucracy; cultural holdings”, 6.1 – „Support for Băbească Neagră (Sereksia) (Dobro- the establishment of young farmers” • Single Payment Request for 2015. gea Cholines - Colinele Dobrogei), and 19.1 – „Preparatory support for Busuioacă (Muscat) (Moldova Pla- issuing rural development strategies During the launch session of financ- teau - Podișul Moldovei), Fetească (LEADER)”. ing application receipt for the mea- Regală (Royal Maiden) (Transylva- sures of NRDP 2014 – 2020, the nia Plateau - Podișul Transilvaniei), The following were also presented:: Ministry of Agriculture and Rural Negru de Drăgășani (Drăgășani • Implementation status of NRDP Development hosted a presentation Black) (Oltenia Hills - Dealurile Ol- 2007 – 2013; of traditional products and products teniei).

AFRI provides the beneficiaries of NRDP 2014 - 2020 with a consulting agreement The Agency for Financing Rural In- ture of the agreement model provid- sen is the provision by the consultant vestments (AFRI) comes to the aid of ed to the public. This model is found of specialist support services and the NRDP beneficiaries by publishing an in the sections dedicated to each preparation of the documents neces- indicative model consulting service NRDP measure, on the official web- sary to implement the project with agreement on the official website. site of AFIR, www.afri.info respec- financial support from the European tively. Union budget, from the European The AFRI approach is a result of dis- Agricultural Fund for Rural Devel- cussions held with the beneficiaries The terms of the consulting service opment (EAFRD), through the Na- of the National Rural Development agreement will be set by the poten- tional Rural Development Program Program 2007- 2013, who have re- tial beneficiary of the NRDP financ- 2014-2020 (NRDP). quested guidance regarding the con- ing, who is entitled to choose the tent and clauses of consulting agree- conditions deemed advantageous to Also, like any agreement, the con- ments, as well as a result of observa- access the European funds and suc- sulting service agreement model tions made by the AFIR experts in cessfully implement the project. proposed by AFIR includes a series the process of project verification. of rights and obligations for the ben- The object of the agreement to be eficiary, so as to ensure the conclu- For this purpose, we underline the concluded by the potential beneficia- sion of the agreement on mutually informative and recommending na- ry with the consulting company cho- advantageous terms.

44 45 Rural Romania – no. 25

AGRARIA – The XXI edition of the largest Gardener’s Fair, Alba-Iulia agricultural fair in Transylvania table seeds, bulbs and cuttings, decorative plants, shrubs, fruit and orna- Reaching its 21st edition, AGRARIA, mental trees or vines. News related to the largest agricultural fair in Tran- tools and equipment for maintaining silvania, is held from April 23 to 26, gardens and green areas, professional 2015, in the town of Jucu, Cluj coun- irrigation systems, plant protection ty. products, furniture and garden accessories were also provided. The 2015 edition aims to become an important meeting point for farmers, Two creational workshops were or- agricultural specialists, managers ganized during the event, workshops and authorities. Moreover, AGRAR- which provided adults and children IA will be a place of optimum com- alike with the opportunity to explore munication where participants can conclude new agreements and can the colorful and fragrant world of consolidate their relations with tra- plants, to indulge their imagination ditional clients and discuss the new and to create genuine works of art. trends and innovations in agricul- The Alba County Council held the 7th both producers and distributors of ture, the food and livestock indus- edition of the Gardener’s Fair from 20 gardening and park landscaping and The Alba County Council partners tries to 22 March, 2015. maintenance products, as well as to for this even were the Alba Coun- the general public. ty Branch of the “Amicii Rozelor” The event which has already become (Friends of Roses) Association in • Animal husbandry; • Equipment and tools used for a tradition aims to promote local For three days, visitors were able to Romania, the Alba Iulia City Hall, The subject of AGRARIA 2015: • Seeds, crop protection products farms and homesteads; producers. The event dedicated to admire and purchase flowers and Toskana Garten and Grădina cu Flori and other inputs; • Flowers and gardening; gardening lovers was addressed to floral arrangements, flower and vege- (Flower Garden). • Agriculture machinery and equip- • Food and packaging industry; • Consulting/Finance/Insurance; ment; • Renewable energy; • Education/Research/Science. „Life on the farm – Petting Zoo”, Arboretum, UASVM Bucharest On April 4, 2014, the UASVM Bucha- rest campus hosted the “Life on the farm” educational event. The exhibition dedicated to children between the ages of 3 and 13 aimed to offer an interaction with small and medium animals found on the farm. Moreo- ver, on also tested the feasibility of the business idea of establishing and maintaining a farm. The responses received from over 80 fami- lies present were positive, asking for such activities to be organized more frequently in the parks and public places of Bucharest

Aside from the farm concept, the Arboretum in the Agronomic Com- plex hosted face painting workshops, plasticine animal modeling, places to relax on hay bales and more. The „Petting Zoo” concept is a busi- rer Eugenia Alecu. The project, also ness idea initiated by four exceptio- supported by Dean Dinu Toma, is The farm animals found by the visi- nal students of the Faculty of Mana- part of the „Smartup Challenge” pro- tors during the event included; lam- gement, Economic Engineering and bs, hares (Flemish Giant), turkeys, Agriculture and Rural Development, gram initiated by the Junior Achieve- ducks, geese, piglets and sheepdogs. students under the direction of lectu- ment Young Entreprise Romania.

46 47 Rural Romania – no. 25

NRDN members introduce themselves Association „Danube Cauldrons” (Cazanele Dunării) participations: • „European funds for the rural environment” county Tourism and Leisure Association conference; • „Development opportunities for cyclo-tourism in the Danube region”, „Sustainable transport and tourism along the Danube “ workshops; • The international conference for sustainable tourism; • „Cross-border thematic tourism” seminar; • The International Tourism Fair in Berlin – Romanian stand (2014/15).

The main actions which the Association decided to organize this year include:

• the „Celebrating Tourism in the Dan- ube Gorge” promotional event; • partnership for organizing the „Dan- ube Festival” event; • cycling and mountain running competitions; • the organization of various programs for hiking and excursions, leisure activities for all tourists accommodated The Danube Cauldrons Tourism founding member of the „Danube website; Natural Park Administration, the ara and Craiova. at guest houses in the area; and Leisure Association (DCTLA), Gorge” LRG, DCTLA has contrib- • The inveiglement of funds in or- implementation of the „Together • The creation and edition of pro- • Approaches of the relevant factors, for headquartered in Dubova, Mehed- uted to the preparation of a strate- for Nature” action. Through the der to enhance the touristic qual- motional material: brochures, submitting the proposals of the Asso- inți county, was founded in the early gy to develop sustainable tourism participation of young volunteers ity. The Association engaged in booklets, guides and tourist ciation for mounting routing indica- 2009 by a group of warm-hearted in the Danube Gorge; the implementation of programs from the Bucharest Ecotur Club, maps, web pages; tors on D6 to the Danube Cauldrons. people, comprising of guest house • The creation, in collaboration with European financing for the greening camps and actions to re- • The organization of recreation- Other measures require nighttime owners and organizers of leisure with the other interested parties, qualification of personnel for the store the marking for the touristic al activities to enhance the local activities in the Danube Cauldrons of local touristic training centers. positions of guest house manager, routes in the area were organized; lighting of the statue of Decebalus in resources, create new jobs and area. Thus, the centers were established waiter, cook and maid. The “Sus- • Consulting and support for the the Mraconia Bay, the establishment increase the touristic flow and the in the localities of Şvinița (2013), tainable development of human fully compliant operation of tour- of a stopping point at the belvedere The stated purpose of this Associa- Eşelnița (2014), and another to be resources for rural tourism in Ro- ism establishments. The Associ- length of tourist stay in this area; sites along the Cauldrons and the tion is to promote and develop tour- inaugurated in 2015, in Dubova, mania” program was developed ation provides expert guidance • The cooperation with similar construction of a bicycle track and a ism in the Danube Gorge (Clisura which features an „Information in collaboration with ANTREC and information on the relevant associations and bodies in the promenade on the Dubova Bay bluff. Dunării) Center” for the Iron Gates (Porțile (the National Association of Rural legislation; country and abroad. Collabora- The touristic area promoted by the de Fier) National park since 2012. Ecological and Cultural Tourism) • The participation in touristic tion programs for various proj- For the operation thereof, the As- Romania. The „Implementation themed fairs, festivals, exhib- ects were established with AN- Association - the Danube Cauldrons Objectives of the Associa- sociation engaged in the training of an ecological quality system in its, as well as the organization TREC Mehedinți (the National area- is part of the Danube Gorge, a tion of skilled personnel for the posi- tourism through the promotion of of round tables, seminars, con- Association of Rural Ecological territory which includes the Danube tion of touristic agent and guide; actions and principles aimed at ferences, competitions, shows and Cultural Tourism), the PRO localities of Orşova, Eşelnița, Dubova • The preparation and implementa- • The establishment of a data base finding a balance between tour- for the purpose of promoting the Mehedinți Association, The GEC and Şvinița. tion of a strategy for the promotion to include the touristic/leisure ism development and protection touristic potential of the Danube Association – Nera Oravița, The and development of sustainable objectives and touristic accom- of the natural environment” pro- Cauldron area. The Association Exploratorii (Explorers) Associ- Association members may be joined tourism in the Danube Cauldron modation structures with pub- gram featured, at the initiative of participated with a proper stand ation and BikeAtac Association by persons and companies who wish area, in collaboration with the lic board and lodging facilities. the Association, in collaboration both in the tourism fairs in Rom- in Reşita, the Ecotur Bucharest to support the promotion actions of local public authorities and oth- Such a database can be found on with the Environmental Protec- expo-Bucharest, as well as in the Association, Iron Gates National the Danube Cauldrons area as a tour- er associations in the area; as a the www.cazaneledunarii.com.ro tion Agency and the Iron Gates regional relevant fairs in Timişo- Park, etc. ist destination.

48 49 Rural Romania – no. 25

NRDN members introduce themselves Pietroasa Research and Development Station for Viticulture and Winemaking

(Great Blue Frankish), Pinot Noir, Merlot, Feteasca Neagră (Black Maiden), Cabernet Sauvignon, Bu- suioaca de Bohotin (Bohotin Mus- cat). The collection of wines existing in the In the development sector, the sta- station cellar, estimated at about one tion holds a total area of 177.06 ha, of million Euros, includes a wide range which 156.76 – viticulture heritage, of the following varieties Tămâioasă young and fruit plantations (of which Românească, Grasă de Cotnari, Ries- 95% represent wine varieties). ling Italian, Fetească Regală (Royal Maiden), Sauvignon, Chardonay, Bu- suioacă de Bohotin (Bohotin Mus- cat), Merlot, Cabernet Sauvignon and Fetească Neagră (Black Maiden). Short description of the In terms of the vintage year, they vinery range from 1942 to the present day. Research activity and wine varieties through clonal The following noble, heritage wines selection, which resulted in the ho- The PRDSVW Pietroasa vinery, built may be distinguished in the cellar: Over time, a series of broad themed mologation of the following clones: along with the cellar in 1918, rep- Tămâioasa Româneasca (Romanian researches were conducted within the Tămâioasă Românească (Roma- resents an important objective in the Incensed Maiden) (1942), Grasa de Pietroasele station, evolving into vari- nian Incensed Maiden) clone 5Pt Romanian viticulture heritage. Start- Cotnari (Cotnari Enriched Maiden) ous stages of development, depending and 36Pt, Grasă de Cotnari (Cot- ing with 1940, the station research conditions were improved through (1957), Chardonnay (1966), Sauvignon on the needs of viticulture. Initially, nari Enriched Maiden) clone 4Pt Short history Production research focused on the study of va- the inauguration of a winemaking (1968). and 45Pt, Busuioacă de Bohotin rieties in order to establish the range center equipped with modern facili- (Bohotin Muscat) clone 26Pt, Bă- Founded as the „Pietroasa Nursery”, The main production direction for of fruitful vines and rootstocks, the ties imported from Italy. in 1983, the Pietroasa Research and the Pietroasa Station is represented production of vine planting material, bească Neagră (Sereksia) clone Development Station for Viticulture by obtaining sweet, fragrant wines, the study of the forms of management 94Pt, Hamburg Muscat clone 4Pt, Due to the new technologies, the re- Activities carried out and Winemaking (PRDSVW) be- made from late harvest gapes, when and of the systems for cutting and Fetească Neagră (Black Maiden) turn of the grape processing sequence came, starting with 2005, a branch of has increased, leading to an increase over-maturated. The Pietroasa viti- within PRDSVW eliminating vine blight. Subsequently, clone 10Pt, Adda Muscat clone 5Pt; UASVM Bucharest. It fulfilled the gen- cultural center is also characterized of vine production by fruit. The in- • Scientific researches in researches were extended to issues of • The improvement of culture tech- eral role of “model and experimental by the production of high quality red dustrial farm includes a winemaking order to improve the grape- improving the vine varieties by creat- nologies for the table and wine va- vineyard for the culture of grape vines wines, from the Cabernet Sauvignon, enterprise commissioned in 1986 and vine varieties; ing new varieties and a clonal selec- rieties as well as the production of and for winemaking”, PRDSVW Piet- Merlot and Fetească Neagră (Black a vinery with a floor and cellar, but in roasa acts as an educational research tion, of grape vine ecology, of culture planting material with a high bio- 1918 and modernized in 1966. Maiden) varieties. Also, high quality • The production of wine and station for UASVM students. and plant protection methods etc. logical value; white wines are obtained from the table grapes; The vinery has a total area of 1750 following varieties Italian Riesling, In 1929, the winemaking center be- • The improvement of winemaking • The optimization of cul- m2, and the winemaking enterprise, Fetească Regală (Royal Maiden), Fe- gan to conduct research activities, technologies for obtaining the vari- 1330 m2. ture technologies for the Location and general in- tească Albă (White Maiden), as well becoming the first facility of its king eties of wine specific to the Pietroa- as fragrant wines from the Busuioacă vineyards; in Romania. sa viticulture center. The latter was commissioned in 1986. formation (Muscat) de Bohotin variety. • The production of wine The Pietroasa Research Station is lo- planting material from high- cated in the center of the DealuMare er biological categories; vineyard, in the Western part of Piet- PRDSVW accomplish- roasele commune, Buzău county, at an Grape varieties used to ob- • The modernization of wine- ments, over the years altitude of 200 meters. This location tain PRDSVW wines making technologies in order distinguishes it from the rest of the to obtain quality wines ca- • The improvement of varieties by vineyard, both in terms of climate and • White varieties: Feteasca Regală pable of competed on the in- creating new varieties, the homolo- soil conditions, as well as in terms of (Royal Maiden), Feteasca Albă ternal and export market, in gated ones include Otilia, Timpuriu wine. At Pietroasele, the grape-vine (White Maiden), Italian Riesling, the conditions specific to the de Pietroasa (Early Pietroasa), Cen- enjoys extremely favorable conditions Grasa de Cotnari (Cotnari Enriched Dealu Mare area. tenar Pietroasa (Pietroasa Cente- offered by the Sub-Carpathian region, Maiden), Tămâioasa Românească nial), Istrița, Alb Aromat (Fragrant respectively the Istrița slope and the soil attributes which have boosted its (Romanian Incensed Maiden); white); quality. • red/rose varieties: Burgund mare • The improvement of table grape

50 51 Rural Romania – no. 25 We invite you to participate in the Elaboration of the Magazine

Do you want to share from your rural development experiences for a possible publication in the magazine?

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• Article length: 400 – 800 words • The letters must be related to a rural • Correct information: Present only development theme and not exceed 200 words. information that you are 100% sure of and that you can support. Mention • The editors may intervene on the text, in order the source of the information when to adjust it to the necessary style, length, clarity you present data coming from other institutions or organizations. and accuracy and does not guarantee that all the letters will be published. • Style: Speaking of a magazine article, it is desirable for the text not • When space is insufficient, the letters which to resemble a report. That is why, the are not published in the magazine can be following are indicated: »»Simple expression. published on the website of NRDN. »»Relevant data to support the main idea of the article, and not all the details of the project. »»Avoidance of the excess of acronyms. »»The full denomination, followed by the acronym, must be inserted when it appears in the text for the first time. We invite you to send us your »»Avoidance of comments and experiences, photos, letters and articles external references which may be controversial or misunderstood. at the e-mail address: [email protected]

52 Open to the Future

ROOTS OF A EUROPEAN COUNTRY

CONTACT: National Head Office of the Network Support Unit (NSU) 39-41, Nicolae Filipescu St., 6th floor, 2nd District, Bucharest, postal code 020961 Tel.: 031 690 0214, Facsimile: 031 690 0215 E-mail: [email protected], Internet: www.rndr.ro

This publication was created by the Ministry of Agriculture and Rural Development of Romania, within the project entitled “Establishment and Support of the National Rural Development Network”. Project co- financed by FEADR by Measure 511 within the 2007 – 2013 National Rural Development Programme. April 2015 The content of this material does not necessarily represent the official position of the European Union. It is distributed free of charge.