Une Nouvelle Destination Pour Business Lab

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Une Nouvelle Destination Pour Business Lab Communiqué de presse Paris, le 1 juillet 2015 Une nouvelle destination pour Business lab L’agence de communication digitale indépendante Business lab vient d'être choisie par Aircalin, compagnie aérienne internationale de Nouvelle Calédonie, pour l'accompagner dans la conception et le déploiement de sa stratégie digitale. Business lab a été missionné sur la refonte complète du site internet Aircalin et sera notamment en charge de la conception UX, de la définition de la charte graphique digitale et des développements techniques. Ce nouveau gain vient agrandir la grande famille des compagnies aériennes clientes de l’agence, qui accompagne déjà plusieurs acteurs dont Hop!, Air Madagascar, Air Caraïbes et La Compagnie. Business lab détient ainsi une expertise forte du secteur aérien, à la fois dans la compréhension des parcours clients et dans la connaissance technique des process de réservation. Aircalin a choisi Business lab pour cette expertise mais également pour sa compréhension de la destination, des différents marchés adressés et des attentes des cibles. Business lab, Communications for the Digital Age Agence indépendante depuis 1998, Business lab accompagne les grandes marques et les start-ups dans leurs stratégies de communication et de marketing relationnel adaptées à l’ère digitale : sites internet & e-commerce, campagnes digitales & communication intégrée, CRM & social CRM, acquisition, mobile & technologies émergentes, instore, branding, branded content, études & analytics… Nos 65 talents conjuguent créativité et innovation pour mettre leur passion et leur expertise au service de la performance, tout en nourrissant l’equity des marques. Principaux clients : Leroy Merlin, PSA Peugeot Citroën, E.Leclerc, Casino, HOP ! by Air France, OpenSkies, Air Caraïbes, Air Madagascar, Ligue Nationale de Rugby, Transgourmet, Atlantic, SACEM, CANOPE, Debory ERES, CFC, SDW Services, Brasseries FLO, CRT Normandie, Suez Environnement, GDF Suez DolceVita, Areva, Dyson… Contact presse Kelly Tourvieille – IDENIUM Premium Press Office +33 1 56 21 19 95 – [email protected] .
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