Health First Benefit Ball Targets $455,000 to Buy Da Vinci System Add–On Percent Over the Same Period Last Year

Brevard Business BBN News

Vol. 29 No. 13 March 28, 2011 A Weekly Space Coast Business Magazine Health First Benefit Ball targets $455,000 to buy da Vinci system add–on percent over the same period last year. By Ken Datzman With the da Vinci investment, Health First has positioned itself to continue to Last year, Health First Inc. invested provide the best medical technologies on roughly $2 million in the purchase of a the market to its customer base and to sophisticated robotic platform called the future residents of the community, said da Vinci Surgical System. The unit was longtime area resident Kimberly Meehan installed at Holmes Regional Medical Agee. Center in Melbourne and soon after, “When a community is trying to develop trained physicians started performing itself in terms of job creation and recruiting surgeries. new businesses to the region, such as high– HRMC is one of the four hospitals in the tech companies, it’s really important to county Health First owns and operates. It have these kinds of medical technologies in is the flagship hospital of the four facilities. place,” said Agee, of Agee Consulting. The da Vinci purchase was a big “The Health First system prides itself technological step forward for Health First, on staying ahead of the technology curve as well as for the community, and puts the and making the kind of investments that company in the fast–growing field of digital impact a community. An example is the surgery. Some medical experts view this Heart Center on the HRMC campus. The robotic technology as the “next generation” leading–edge facility has served a huge in surgical techniques and procedures. need within the community,” she added. For sure, hospitals around the nation The eight–story, 375,000–square–foot are rapidly embracing this system. More Heart Center features a 108–bed progres- BBN photo — Adrienne B. Roth than 900 hospitals in the U.S. have da sive–care unit, a 22–bed coronary inten- Vinci units, double the number of just three sive–care unit, and a 14–bed cardiovascu- The 29th Health First Foundation Benefit Ball is April 16 at Florida Tech’s Charles and Ruth Clemente years ago. The manufacturer of the system, lar ICU. Center. Tickets to the black–tie event, open to the public, are $225 per person. Sponsorships start at $1,000. From left: Kimberly Brown, co–chair, underwriting; Dr. Andrew Zabinski, MIMA; Kimberly Intuitive Surgical Inc. of Sunnyvale, Calif., Meehan Agee, co–chair, underwriting; and Polly Molnar, chairwoman. saw its fourth–quarter revenue surge 21 Please see Health First Foundation, page 19 Tigers Woods’ $50 million home in Jupiter has four practice greens will likely move his home training grounds wealthy community about anyone who faded since it was first announced he was By Jim Turner to the southern end of Jupiter Island. lives in their community of under 700. going to settle on the island, due in a large Scripps Howard Service How much of a welcome wagon he gets And if you ask those who will loosely be part to his personal life, which has been remains unknown. able to call him a neighbor, the arrival of widely displayed across tabloid, Internet, JUPITER ISLAND, Fla. — Even with During a break in preparations for the the international golf superstar, yet and celebrity–based TV shows since four state–of–the–art practice greens a chip recent World Golf Championships at Doral, troubled, celebrity, is not a big deal. away from the second–floor studio of his Woods said he’s yet to get a reaction from Yes, some of the Woods’ mystique has Please see Jupiter Island, page 16 now completed $50 million Jupiter Island, his future neighbors about the backyard

Fla. singles pad, Tiger Woods has contin- amenities.

ued to tinker with his stroke near his home “I haven’t heard from the neighbors, but INC. NEWS,

at the Isleworth Country Club outside my staff is there every day tearing up the BUSINESS BREVARD

Orlando. place,” he said. PAID

No official timeline has been set for Meanwhile, Jupiter Island residents POSTAGE US

when the moving vans will travel to the remain tight–lipped about their new STANDARD new digs. But between the Masters in April neighbor, a reaction one normally encoun- PRESORTED and the U.S. Open in mid–June, Woods ters when asking residents of the uber– KNOWLEDGE IS POWER

Meet Our Expert in NUTRITION! Follow Along at GreatWeightOff.org

t(FUUP,OPXPVS$IBMMFOHFST Plus! t'PMMPX"MPOHXJUI'3&&&EVDBUJPO4FTTJPOT take advantage of t%JTDPWFS/VUSJUJPVT3FDJQFT these FREE public t-FBSO)FMQGVM'JUOFTT5JQTGSPN1SP)FBMUI resources 'JUOFTT1FSTPOBM5SBJOFST Did You Know? Access to Pro-Health & Fitness Centers is complimentary for Health First Health Plans’ members. Call 321-434-5665 Monday through Friday from 8am to 8pm or contact your broker to ﬁnd out how your employees can beneﬁt from this membership.

3 Personal Trainer Sessions Sign up for a set of 3 personal training sessions for only $105. $ Valid at any Health First ONLY 105 Pro-Health & Fitness Location. Must present ad at time of purchase. No copies accepted. One ad per membership/customer for discount. Not able to combine with other discounts or promotions. Expiration date: May 9, 2011

BREVARD BUSINESS NEWS / 2 Call Adrienne Roth at 321-951-7777 for Advertising Information MARCH 28, 2011 BBN DIGEST Florida Tech Residence Life wins top awards at event in Tallahassee Three-6963:#3"/%4 One*/$3&%*#-&-0$"5*0/ The Florida Institute of Technology Residence Life organization won two prestigious awards at the recent Florida Residence Assistants Seminar, held at Florida State University in Tallahassee. Although it was the first time Florida Tech sent representation to the annual event, the contingent of nine Mercedes resident assistants and two advisers came home with a coveted “Most Spirited” award and a “Top Five” award. pick up BBN For “Most Spirited” the university won over 27 other institutions attending. “This is the most prestigious award. 3/14/11 It is based on how you represent your campus, overall spirit, conference participation, philanthropy, interaction Whichever type of luxury or peformancepage suits you,3 Porsche, Mercedes-Benz or Audi, with other delegates, and how you incorporate the theme we promise exceptional service and your ultimate satisfaction. of the conference in any way possible,” said Anthony Skevakis, adviser and Florida Tech director of housing. Skevakis brought home the Spirit Cup, which will reside at the university for the next year. The “Top Five” award, the highest programming honor, FULL COLOR was earned for an interactive presentation by students Shiva David, Marie McBride, Jenna Gardner and John Robertson on “Postabilities,” their Post–It program in Columbia Village residence hall. This program involved a creative use of Post–It Notes. Adviser–student Stephanie Rewitzer also attended as did students Amber Thomas, Heather Gross, Rebecka Rodriguez, Anushka Boyd and Namrata Dhingreja. The mission of Residence Life is to provide a friendly, Pre-Owned Luxury engaging residential experience that is conducive to the Featuring the Space Coast & Treasure Coast’s academic and real–life success of the modern college largest selection of new and certiﬁ ed 800.719.6727 student. pre-owned luxury vehicles.

&HUWLILHG Shay Rowe Owner,General Manager Robert Band joins US Lawns of Brevard SUHRZQHG .FSDFEFT#FO[ US Lawns of Brevard recently announced the hiring of $FSUJGJFE1SF0XOFE 509 E. NASA Blvd. Melbourne 32901 Robert Band to its area team. He joined the company as an m-f 9am-8pm sat. 9am-7pm sun. noon-6pm account manager responsible for the day–to–day operations of US Lawns’ landscape clients. Band has more than Enjoy complimentary pick-up & delivery and a loaner vehicle with every scheduled service appointment. 25 years experience in the green industry and is certified in Best Management Practices, a standard within the landscape industry. Mike Furber and Greg Owen of US Lawns of Brevard also hold this certification. For more information about US Lawns and the services it provides, call 302–1113. Broken iPhone or iPod? ‘Palm Bay Play Day’ March 26 The City of Palm Bay, the Palm Bay Parks and Recreation Department and Verizon Wireless will present Visual DynamicsWe can help! the second annual “Palm Bay Play Day” beginning at 8 a.m. on Saturday, March 26. The event will consist of more than 100 activities throughout the city for all ages to Most iPhone and iPod actively participate in. As a designated “Playful City” by pick up BBNrepairs done in 1 business day KaBoom and Playful City USA, Palm Bay is “dedicated” to hosting a yearly Play Day in order to demonstrate the importance of play and recreation as part of a healthy lifestyle. “Every person regardless of their age needs to broken phone ad play and have fun,” said Joe Fazekas, Palm Bay Parks and the small one we discussed on Thursday Recreation division manager. “It helps add to one’s quality 321-773-7788 of life and it keeps us strong, flexible and fit.” The featured activities include scuba diving at the Palm Bay Aquatic OOPS! 694 E. Eau Gallie Blvd. Indian Harbour Beach, FL 32937 Center. All of the activities are free of charge or reduced in price. Visit www.playpalmbay.org for a complete list of FULL COLOR activities.

MARCH 28, 2011 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 3 BBN EDITORIAL Students often miss the mark when reporting ‘normal’ hearing average age of 21. Prospective participants who reported diagnostic audiology at Children’s Hospital Boston and an By Jill Pease normal hearing in initial phone interviews were asked to instructor in otology and laryngology at Harvard Medical visit the lab for hearing tests to determine their study School, who was not involved in the study. “Their sample Some college students who think they have normal eligibility. size was fairly small, making it hard for the researchers to hearing may actually be overestimating their abilities. In a The participants completed a health survey and a actually find something, but the fact they did shows the University of Florida study of college students who questionnaire about their previous exposure to loud noise, size of the effect is of both scientific and clinical signifi- believed they had normal hearing, one–quarter did not such as playing a musical instrument, listening to personal cance. These small but measurable changes in hearing in have normal hearing sensitivity. music players, using lawn equipment or attending sporting this young adult population suggest that they will have It was an unexpected discovery made during the early events or concerts. Participants then received hearing tests communicatively important hearing deficits earlier, stages of another study. UF researchers at the College of in a sound booth at all of the sound frequencies used in a perhaps decades earlier, than they should, due to the Public Health and Health Professions were recruiting traditional full clinical hearing test. premature wear and tear on their hearing system.” college students with normal hearing for a study on In 25 percent of the participants, researchers measured The UF study and other related studies on hearing loss temporary hearing loss and personal music players. 15 decibels or more of hearing loss at one or more test in young adults point to the need for more thorough “You would expect normal hearing in that population,” frequencies, an amount that is not severe enough to hearing tests in school children and better hearing health said lead researcher Colleen Le Prell, an associate require a hearing aid, but could disrupt learning, Le Prell education for children and adolescents, Le Prell said. professor in the department of speech, language and said. Of the participants who demonstrated hearing loss, 7 “When you look carefully at hearing loss at specific hearing sciences. “The criteria for normal hearing we used percent had 25 decibels or more of hearing loss, which is frequencies or higher frequencies than you would in a for the study were, we thought, extremely liberal criteria.” clinically diagnosed as mild hearing loss. Hearing loss traditional school–based hearing test, you find a much, The study findings appeared last month in a special occurred in both the range of frequencies identified as much higher rate of hearing screening failures,” Le Prell supplement of the “International Journal of Audiology.” “speech frequencies” because of their importance for speech said. “The implication is that the current screening The UF study involved 56 college students with an discrimination, as well as the higher frequencies of 6 and 8 protocols are potentially missing a lot of hearing loss, kilohertz. based on the kinds of failure rates that we’ve detected “With high frequency hearing loss a person can miss a when you broaden the criteria.” lot of subtle speech sounds, making it much harder to More sophisticated hearing screenings of school Brevard Business discriminate different vowels or phonemes,” Le Prell said. children, like those used in clinical tests, may help BBN News “It would also be much harder to hear sounds like bird educators and parents intervene to improve a student’s songs or children’s voices.” listening ability. The changes could involve enhancing Several experts have speculated that increased rates of classroom acoustics or be as simple as moving the student 4300 Fortune Place, Suite D hearing loss in young adults may be related to the closer to the front of the class, Le Prell said. West Melbourne, FL 32904 popularity of personal music players. The UF study did “A number of studies have shown that even a mild (321) 951–7777 find that the highest levels of high frequency hearing loss hearing loss that isn’t treated clinically is associated with fax (321) 951–4444 were in male students who reported using personal music behavioral issues in school, like poor performance on tests BrevardBusinessNews.com players. More research is needed with a larger sample size and lower evaluations by teachers,” she said. to determine the role of personal music players and gender The study’s other authors include James Hall III, a in noise–induced hearing loss, Le Prell said. professor in the UF department of speech, language and PUBLISHER Adrienne B. Roth “Dr. Le Prell’s article is extremely interesting and her hearing sciences, Brittany Hensley, a UF doctoral student findings are consistent with what we know of early noise– in audiology, Kathleen Campbell, of Southern Illinois EDITOR induced hearing loss: It’s insidious and more prevalent in University and Kenneth Guire of the University of Ken Datzman young men than women,” said Brian J. Fligor, director of Michigan.

OFFICE MANAGER Frank Schiffmann Jess Parrish Medical Foundation offers Doctors’ Day recognition program Jess Parrish Medical Foundation is offering the community an opportunity to participate in Parrish Medical Center’s vision of “Healing Families–Healing Communities” by honoring a PMC physician. Brevard Business News is published every Monday by First held on March 30, 1933, National Doctors’ Day is the “perfect occasion to honor a PMC physician” by making a Brevard Business News Inc. Bulk Rate postage is paid at gift to JPMF and writing a personal note of thanks to him or her. Appreciation notes will be personally delivered to Melbourne, FL and Cocoa, FL. This publication serves business executives in Brevard County. It reports on physicians. Gift amounts will not be disclosed. news, trends and ideas of interest to industry, trade, Proceeds will benefit the Karla Foster Memorial Nursing Scholarship. The scholarship was established in 2007 by agribusiness, finance, health care, high technology, Douglas Foster in memory of his late wife, Karla Foster, who had been a registered nurse at PMC for more than 22 years education and commerce. before her death in a tragic accident. Every year the scholarship is awarded to a deserving student to pursue his or her dream of becoming a nurse. Letters to the Editor must include the writer’s signature and printed or typed name, full address and telephone Brochures about this recognition program may be obtained by calling JPMF at 269–4066. Each brochure contains number. Brevard Business News reserves the right to edit blank appreciation notes to complete for the physician and a remittance envelope. Or you may send your appreciation all letters. Send your letters to: Editor, Brevard Business note and monetary gift directly to the Jess Parrish Medical Foundation at P.O. Box 2969, Titusville, Fla., 32781–2969. News, 4300 Fortune Place, Suite D, West Melbourne, FL, 32904, or email [email protected]. FRLA’s ‘Taste of the Space Coast’ April 21 Subscription Rates for home or office mail delivery are The Florida Restaurant and Lodging Association’s Space Coast Chapter will present its third annual “Taste of the $26.00 for one year (52 issues). Send all address Space Coast” from 4 to 7 p.m. on Thursday, April 21. The event will feature the fares of more than 30 Brevard County changes to: Circulation Department, Brevard Business restaurants, and will be held adjacent to the new Cove Market Place between Fishlips and Rusty’s, in Port Canaveral. A News, 4300 Fortune Place, Suite D, West Melbourne, FL, portion of the entry proceeds will be donated to the Brevard County Schools’ Pro–Start Culinary and Hospitality Pro- 32904, or email [email protected]. gram. For Further information about the event, call Joanna Kemp at 223–4003 or Louie Morehead at 385–9600.

BREVARD BUSINESS NEWS / 4 Call Adrienne Roth at 321-951-7777 for Advertising Information MARCH 28, 2011 BBN DIGEST Bob Graham, Scott Joseph among authors to take part in Book Festival ORLANDO — More than 60 well–known area and national authors whose works range from thrillers to political novels to children’s books will speak at the University of Central Florida’s second annual Book Festival. Maxine Paetro, co–author with James Patterson of the best–selling thrillers in the Women’s Murder Club series, is a keynote author. Other authors scheduled to appear include former U.S. Sen. Bob Graham and Pulitzer Prize– winning columnist Leonard Pitts Jr. ABI The public is invited to attend the festival, which will be held from 9 a.m. to 4:30 p.m. on Saturday, April 16. Admission and parking are free of charge. Attendees can listen to readings and panel discussions, pick up BBN receive book appraisals and purchase the authors’ books. Book signings are planned for all of the authors, and there ?? will also be activities for children and teens throughout the day. The University of Central Florida’s College of Educa- tion, in association with UCF’s Morgridge International Reading Center, is hosting the event, which is geared toward students and Central Florida residents of all ages. Authors from a variety of genres will be available to discuss their works. They’ll give audience members the opportunity to learn about their creative process and how they bring their characters to life. Local authors who are scheduled to participate include former “Orlando Sentinel” restaurant critic Scott Joseph, aviation expert Joe Kittinger, and Pat Duggins, a former reporter for WMFE–FM, Orlando’s National Public Radio affiliate. UCF professors participating in the festival include Susan Hubbard and Cecelia Rodríguez Mílanes of the Gain In-Demand Skills English Department, and Richard Lapchick, the director and endowed chair of the DeVos Sport Business Manage- ment Program. For a schedule of events, visit http://education.ucf.edu/ bookfest. Space Coast Crew to conduct rowing camp Space Coast Crew will conduct a Spring Break Rowing Camp for Brevard County students in grades eight through 11 on March 28, 29 and 30 at Oars and Paddles Keiser University Park in Indian Harbour Beach. The camp is from 4:30 to 7 p.m. each day. The fee is $50. For more details about this program, call Heather Rogers at 917–1856 or visit www.spacecoastcrew.org. Registration forms can be new ad emailed downloaded at the site. Prudential recognizes award winners With a degree in Information Technology Businesswomen Barbara Wall and Nancy Taylor, broker–owners of Prudential Sterling Properties in Indian Also offering: Harbour Beach, recently recognized their company’s top Technology XBusiness XLegal Studies* XCriminal Justice XHealth Care XCulinary XInterdisciplinary Studies* associates. These associates were singled out for winning Call for a complete list of programs X *Online only awards on Prudential’s corporate level: Ella Corbett, Alicia Lozeau, Donna Sullivan, Pat Murphy and Rae McCabe. Call toll free to speak with an Admissions Counselor The first four agents won Prudential’s Honor Society Awards. McCabe captured the Leading Edge Society Award. Wall herself is a winner of Prudential’s Chairman’s 1.888.491.6601 Circle Award and Taylor is a recipient of the President’s Admissions Hours: Mon - Thurs 7:30am - 8pm, Circle Award. www.KUMelbourne.com Fri 7:30am - 5pm, Sat 9am - 2pm

MARCH 28, 2011 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 5 BREVARD BUSINESS NEWS / 6 Call Adrienne Roth at 321-951-7777 for Advertising Information MARCH 28, 2011 BBN DIGEST Jess Parrish Foundation in Titusville hosts community update, recognizes benefactors What’s really keeping TITUSVILLE — A community update was held for benefactors of the Jess Parrish Medical Foundation on you from the gym? March 1. Former Rep. Ralph Poppell and Parrish Medical Center President and CEO George Mikitarian were the featured speakers, discussing current issues including health–care reform and the impact it will have on commu- URINARY INCONTINENCE nity hospitals such as PMC. Stop unwanted leaks and take back J.J. Parrish III, chairman of PMC’s board of directors, Zipper thanked all JPMF benefactors for accomplishments made control with Zipper Urogynecology in 2010, including providing funding for: a Cancer Care Boutique, digital–stereotactic breast–biopsy technology, the Parrish Health Village, and The Children’s Center. new ad emailed Parrish announced a $350,000 commitment by Sodexo Health Care that will name a new three–room hospitality house to be located on the medical center campus at the Parrish Health Village’s west end. This new commitment FULL COLOR makes Sodexo’s total gifts and pledges more than $650,000. To be named, “Carey’s Hospitality House by Sodexo,” in recognition of the company’s patient experience initiative known as CARES, the hospitality house will open in mid financing through 2011. The house will provide lodging for visitors with a Ralph Zipper, MD, FACOG, FABAGYN hospitalized family member who would like to stay close to Inventor of Incisionless Vaginal Rejuvenation® PMC. With “warm and healing ambiance, the house will 321.674.2114 President American Board of Aesthetic Gynecology | ABOG Board Certified be fully stocked with all the comforts of home.” Director of the Southeast Dual Urogynecology Aesthetic Gyn Fellowship Parrish also recognized three benefactors for significant www.ZipperUroGyn.com Melbourne | Boca Raton | Beverly Hills commitments in 2010. The PMC Auxiliary was honored for its $300,000 pledge designated for The Children’s Center Futures Fund, making its gifts and pledges more than $600,000. N. Christine Sylvester was recognized for her gifts of iPad in Real Estate: Real Solutions! more than $150,000, including funding for the Butterfly Garden in the Parrish Health Village in memory of her Explore how Apple’s iPad can give you a distinct advantage late husband, James Sylvester Jr., as well as funding for when listing, showing and selling your properties. The Children’s Center playground in honor of her children, Jimmy and Katherine. The Boggs family was recognized for its gifts of more than $100,000 for the Parrish Health Village. A dedication was held after the event for these benefactors at the base of the grand staircase in the PMC atrium where glass– Visual Dynamics engraved plaques were installed on a pillar surrounding the staircase in their honor. “We are able to do amazing things for our community because of the generosity of these benefactors. We can’t new ad emailed thank them enough,” says Laurie Smirl, executive director of Jess Parrish Medical Foundation. Bottom Line For more information about the foundation, call 269–4066. A Better FULL COLOR Lord, Vintroux promoted at Circles of Care Join us Wednesday, March 30th at 4 PM Circles of Care, a major behavioral health–care provider in Brevard County, recently announced the promotion of for “Marketing with Style on Mac” 694 E. Eau Gallie Blvd Indian Harbour Beach, FL 32937 Stephen Lord to vice president of information services, and We’ll show you how adding a Mac to your www.visdyninc.com • [email protected] • 321-773-7788 William Vintroux, a certified public accountant, to vice business can move your marketing to the president of business and finance. Lord, a graduate of the next level and into the 21st Century! University of Florida, joined Circles of Care in 1991. Vintroux is a graduate of Rollins College. He joined the See our full calendar of events at www.getmactraining.com, or call 321-773-7788. organization in 1997. © 2010 Apple Inc. All rights reserved. Apple, the Apple logo and iPad, are registered trademarks of Apple Inc., registered in the U.S. and other countries.

MARCH 28, 2011 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 7 BBN DIGEST Free technology showcase planned for Viera High School on March 29 The “Tech Know Expo” will be held from 9 a.m. to 5 p.m. on Tuesday, March 29, at Viera High School, 6103 Stadium Parkway. The event features free classes, hands– on workshops, exhibits and gadgetry displays in the auditorium and media center. A drawing will be held for a mini Dell laptop computer Intercoastal Insurance Kempf's during the event. Demonstrations and seminars include medical–related topics, in addition to computer use, security, finance and photo–sharing. A full range of workshops will be offered, including FULL COLOR pick up BBN buying and selling on e–Bay, and digital scrapbooking. Carol Moore of NASA Surface Systems Division will 3/21/11 discuss current and future technology made possible by the nation’s investment in space exploration. page 17 The robotic da Vinci Surgical System will also be showcased by the event’s primary sponsor, Health First’s Viera Hospital. A complete schedule of events and registration is available at www.TechKnowExpo.com, or call 242–1245. Event organizer Jill Gaines of Bluewater Creative Inc. said the Expo has openings for vendors. “Whether it’s protecting your business computer from spyware or learning how to join the social–media revolu- tion, the Tech Know Expo will have something for you,” said Gaines. “The state–of–the–art facility at Viera High School will let us demonstrate technology of all kinds and provide a genuine hands–on experience for the public.” Roffs releases foecast for Billfish tourneys Roffs Ocean Fishing Forecasting Service Inc. has released its seasonal forecast for the Bahamas Billfish Championships. Since 2003, Roffs has been developing an “objective method” for forecasting the overall fishing action at all of the Bahamas Billfish Championship tournaments from April through June. The forecast for the tournaments can be viewed at www.roffs.com/. If you are interested in competing in one of the Billfish Championships, contact Al Behrendt or Brenda Fletcher at (954) 920–5577, or download the registration form at https:// secure.bahamasbillfish.com/bbc_info/registration. Shakespeare play comes to Florida Tech Need a Phone System? National The spring production of Florida Tech’s College Players Upgrade your business, without downgrading your wallet. is Shakespeare’s “Much Ado about Nothing.” The play will pickWoodlake up BBN run at the Gleason Performing Arts Center on the Melbourne campus March 25, 26 and 31, and April 1 and 3/21/11pick up 2. The main cast members are Brian Patterson, Beatrice; page 19 Kevin Bailey, Hero; Stephanie Kerruish, Benedick; Karen Artemis 12-21-09 Rudisill, Claudio; and Shameeka Pellum, Dogberry. Artemis Supporting cast members are Cliff Skelton, Erich Geisert, pick up BBN page 9 Sara Smasal, Elizabeth Avery, Brittany Kociuba, Cathy pick up BBN Abidin, Perry Bird, Curtiss West, Alex Morrese, 3/07/10 Alessandra Miranda and Amilea Borel. The production 3/21/11 PUT YOURSELF IN OUR PLACE staff includes Siobhan Ireland, producer; Miles Wallio, page 8 WoodlakeOFFICE & RETAIL SPACE director; Michael Lebson, assistant director; and Chris page 5 LOCATED IN PALM BAY Bridgeman, technical director. Shows for all performances pick ANDup MELBOURNEBBN start at 8 p.m. Tickets are $10 for adults and $5 for ages 55 Financing Available 725-1240 and over, military personnel and area students with ID, 3/21/11 faculty and staff. There is no charge for Florida Tech Call 321.757.8909 FREE RENT students. For more information, send an e–mail message www.ArtemisIT.com page 9 to [email protected], or visit www.cp.fit.edu/.

BREVARD BUSINESS NEWS / 8 Call Adrienne Roth at 321-951-7777 for Advertising Information MARCH 28, 2011 BBN DIGEST Global investment firm leader set to headline Simpkins Business Seminar The Brevard Community College B. W. Simpkins Business Seminar for Entrepreneurial Development will feature guest speaker Andy Smith, president and co– founder of global investment firm Houlihan Capital, on Thursday, April 14, during two presentations. Smith, a successful entrepreneur, investment banker and certified public accountant, started an investment– banking business from the basement of his Chicago home in 1996. The company expanded to more than 150 employees Astronaut Hall of fame with offices in Chicago, New York, Los Angeles, London and Accra, the capital of Ghana, Africa. Smith has provided merger and acquisition–advisory services, and valuation services to developmental–stage businesses, as well as some of the world’s largest hedge funds and publicly traded companies. FULL COLOR Smith will speak at 11 a.m. at the B.W. Simpkins Fine Arts Center on the Cocoa campus, and again at 1:30 p.m. at the Maxwell C. King Center for the Performing Arts in Melbourne. Both presentations are free of charge and open to the public. In his presentation, “Entrepreneurs Make America Great,” Smith will suggest several unique business concepts including, “Ready–Fire–Aim,” a method for developing a business plan. Smith also will explain why gut instincts are usually right, why entrepreneurs love risk, and more. Additionally, Smith will focus on how to develop habits that result in success; understand cash and cash flow; cultivate ideas to raise capital for businesses; and remove limitations from achieving entrepreneurial goals. For more information about the presentation, call 433–5044. Suntree to kick off ‘Concerts in the Park’ Suntree will kick off its “Concerts in the Park” series with a free performance by the Space Coast Swing Ensemble at 3 p.m. on Sunday, March 27, at 7550 Spyglass Hill Road. Marion Scott will conduct the 18–member Space Coast Swing Ensemble in a “Big Band Odyssey.” The program is presented in partnership with Blue Tangerine Space Coast Symphony. For vendor opportunities or more information about the concert, call Kaye McKinney at pick up BBN 242–8960. Frank Kneiser, general manager of the Suntree 3/21/11 Master Homeowners Association, said partnering with CIA Space Coast Symphony “to present Concerts in the Park is page 5 one more way for us to come together as a community and pick up BBN enjoy the best of Florida weather and entertainment.” FULL COLOR Ross painting class offered in Rockledge 2/28/11 A Bob Ross painting class for youth ages 10 to 18 will be page 3 held on Tuesday, March 29, at 1 p.m. at Riverwalk Nature Center, 5355 Highway U.S. 1 in Rockledge. The late Ross FULL COLOR was host of the public television series “The Joy of Paint- ing,” which ran from 1983 to 1995 and still appears in reruns in many broadcast areas. The class fee is $25 and includes all materials. The Bob Ross Wet–on–Wet Barbara Wall Technique allows students to “leave every class with a complete, ready–to–frame painting.” Contact Riverwalk new ad emailed Nature Center at [email protected] or call 433–4490 to reserve your space for the class.

MARCH 28, 2011 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 9 BBN BUSINESS Buena Vida Estates retirement community introduces new concept for this market, opens an onsite, full–service Physician Clinic and Wellness Center — teams with a host of health–care providers and there are not many physiatrists in Brevard By Ken Datzman County,” said Spalding, a sociology and psychology graduate of William Jewell College who has a Buena Vida Estates, a continuing–care retire- master’s degree in gerontology from Central ment community in West Melbourne, has formed Missouri State University. multiple partnerships with care providers in a Dr. John Potomski of Osler Medical, a local strategic move to offer a full set of onsite allied– physician group, is Buena Vida’s medical director. health services to its residents. Dr. Karen Stewart of Osler Geriatrics Group is the Communities such as Buena Vida have several assistant medical director of the Buena Vida clinic. levels of tiered care on one campus, including The Physician and Wellness Clinic is housed in a independent living and assisted living, where 1,200–square–foot space at Buena Vida. The clinic residents can age in place without having to relocate and outpatient facility includes two sizable examina- to another facility. Now, the rollout of these health– tion rooms and a consultation room. care services even makes it more convenient for Opened 12 weeks ago, the facility is seeing its residents of the community. patient load build, Spalding said. “It’s starting to Known for its fine food, classic décor, and grow pretty rapidly,” he said, adding that the load attention to its residents, Buena Vida Estates has climbed to 30 Buena Vida patients. recently opened a full–service Physician and Currently, a physician staffs the clinic once a Wellness Center on the compound, staffed by a wide week and family nurse practitioners are there two range of health–care professionals. days a week. “Once the residents see the conve- Buena Vida officials say it is the first such nience and the level of care that is being provided, retirement community in Brevard County to have the patient load will continue to grow as well as the this type of arrangement where residents have hours for the providers,” he said. access to medical, health, and wellness services, up Spalding worked in the retirement–community to physician–level care, without having to step business in Central Florida before his current outside their surroundings. position with Buena Vida. In greater Orlando, he “We are trying to build a campus that will meet used a similar model for residents and brought all the allied–health needs of our residents, outside health–care services to that community. He built the of acute–care medicine,” said Donald Spalding, clinic into an operation where it was staffed by a executive director of Buena Vida Estates. “This new physician five and a half days a week. Spalding says venture is like having a freestanding physician office he plans to do the same here. BBN photo — Adrienne B. Roth within the Buena Vida community.” Christine Byrne, who oversees the clinic and is Buena Vida Estates in West Melbourne says it has become the first such retirement “The residents won’t have to leave the complex to Buena Vida’s director of health services, says community in Brevard to offer medical, health, and wellness services, up to obtain a full slate of health–care and wellness residents are starting to embrace the idea of having physician–level care, to its residents on site. The Buena Vida team includes, from left: services,” added registered nurse Danielle Smith, such easy access to health–care providers. Danielle Smith, care manager; Doreen Boudreau, marketing director; Donald Buena Vida care manager. “This is all about “I have talked to many of the residents about this Spalding, executive director; and Christine Byrne, director of health services. providing convenient services in a pampered new concept and they tell me they absolutely love it,” environment. As we move forward, more and more said Byrne. “It’s more like a concierge service for the Medical Holdings Corp., which is listed on the New York Stock services will be offered in one setting.” residents. They can come right to the clinic for their Exchange. “Select has a really good knowledge of the types of services The health services available at Buena Vida are care and have their questions answered.” our residents need in the outpatient arena,” said Spalding. Medicare–certified and accepted by most major Residents have the option of calling ahead to The Pennsylvania–based company provides specialized health–care insurances, Spalding said. schedule an appointment with the physician. “We services in both inpatient and outpatient settings, and operates The team of care providers includes gerontolo- will call them 10 to 15 minutes before their appoint- hospitals in 28 states. gists, geriatricians, family nurse practitioners, ment and they can come right in and see the doctor,” Tying in with the rehabilitation services is a new “strengthening registered nurses, a registered dietitian, a podiatrist, Spalding said. program” for Buena Vida seniors, Spalding said. “We are one of only a and an ophthalmologist. Byrne said Buena Vida plans to have its own in– handful of continuing–care retirement communities around the nation Buena Vida is also talking with dentists in the house case–management system. The case manager to have this type of program.” area and dermatologists to provide their services on will coordinate care and help address the patient’s Other Buena Vida care partners include Amedisys, a multi–regional site, said Spalding, who began working on the clinic medical needs, she said. provider of home health–care nursing services, and Titusville–based and wellness concept two years ago. To build this type of care system within a Hospice of St. Francis, which recently expanded and opened an office on He’s even looking to recruit a physiatrist for retirement community, Buena Vida formed a range North Wickham Road in Melbourne to better serve its clients in the Buena Vida. Physiatry is a growing medical of partnerships with both local and national South Brevard market. specialty that addresses physical functioning for providers. The Hospice of St. Francis team consists of registered nurses, home– seniors, the disabled, people with degenerative Physical, occupational, and speech–therapy health aides, social workers, bereavement and spiritual counselors, and diseases, and those with mild to severe injuries. services are offered at Buena Vida and the provider trained volunteers. “They are here to help whenever the need arises,” “Physiatry is a relatively new medical specialty is Select Medical Corp. Its parent company is Select said Spalding.

BREVARD BUSINESS NEWS / 10 Call Adrienne Roth at 321-951-7777 for Advertising Information MARCH 28, 2011 BBN BUSINESS Florida Tech sees growing demand for services at Scott Center for Autism Treatment; ‘An Evening of Hope’ benefit at home of Ed and Cheryl Scott; Kempf’s Jewelers donates new Rolex watch for raffle “The nonprofit organization ‘Autism Speaks’ is By Ken Datzman lobbying for more funding for autism treatment as well as for services, because we still don’t know Florida Institute of Technology’s Scott Center the answer of what causes autism. There are so for Autism Treatment, which opened in late 2009, many children being diagnosed with autism and is fulfilling its critical threefold mission in the they need treatment now,” said Dr. Kenkel. community, providing services, training, and Florida Tech’s School of Psychology has put on research in a field where demand is fast rising. a benefit the past two years to raise money for In the services area, for example, the Scott Scott Center services in order to help more Center runs an early intervention program for families in the community that have autistic sons pre–schoolers who have been diagnosed with and daughters. autism–spectrum disorder. The onset of ASD This year’s “An Evening of Hope III” is on symptoms is generally around 12 to 24 months of Friday, April 8, at the Merritt Island home of Ed age. and Cheryl Scott, benefactors of the center. The “We know there is research evidence that event is from 6 to 9 p.m. and includes a cocktail supports these types of programs,” said Fran reception and live auction. Warkomski, executive director of the 18,000– Sponsors are invited to participate at various square–foot Scott Center in Melbourne. “Cur- donation levels. For instance, a $500 sponsorship rently, we are serving about 15 students in the includes two reservations to An Evening of Hope. early intervention program who are in the 3– to Full details are available by contacting Florida 5–year–old age range. We also run a social–skills Tech’s Colleen Middlebrooks at 674–8106 or at program for students after school and there are 30 [email protected]. children enrolled.” J. Carey Gleason, Florida Tech’s associate vice Dr. Warkomski was recruited to head the president for community relations, said support center and previously served as the director of for An Evening of Hope and the Scott Center in special education for the state of Pennsylvania, general has been encouraging. under the Department of Education. “We are very excited about the continuing and Children diagnosed with autism typically growing support from the community. People are experience language, social, or behavioral awesome. It almost brings tears to my eyes. They difficulties at home and at school. A new report understand the reason why we need a facility says targeting the core social deficits of ASD in such as the Scott Center in the community,” she BBN photo — Adrienne B. Roth early intervention programs yields sustained said. Florida Tech’s Scott Center will present ‘An Evening of Hope III’ April 8 at the Merritt Island improvements in social and communication skills Many area businesses have supported the home of Ed and Cheryl Scott. The fund–raiser is open to the public. Sponsors are invited even in very young children. annual Scott Center fund–raiser since its to participate at various donation levels. From left, in front, committee members The study was funded by the National inception, said Dr. Warkomski. Kempf’s Jewelers include:Gale Kempf, Leasha Flammio–Watson, John Hopkins, Theresa Travis, Carol Institutes of Mental Health, part of the National in Indialantic is one of those businesses. Craig, Dr. Fran Warkomski, and Dr. Mary Beth Kenkel. Back: Colleen Middlebrooks, Jane Institutes of Health. It was published online Dec. “Kempf’s has provided a superb item every Kirschenbaum, Pennie DiPrima, Carey Gleason, Dr. Rachel Fornes, and Mark Malek. 8 in the “Journal of Child Psychology and year for the auction,” Dr. Warkomski said. “We Psychiatry.” have always been able to count on Kempf’s for will be spent on developing a family resource library at the Scott Center, Dr. It’s estimated that one in every 110 children support of this event. And this year, they have Warkomski said. “We want to have a resource library where parents can born today in the U.S. will be diagnosed with done something really spectacular. Kempf’s is come, browse materials and meet with other parents. We want to build a autism. This complicated developmental disorder donating a new Rolex watch. The raffle tickets to parent–support group for this area.” presents itself with a wide range or “spectrum” of take a chance on winning the watch are $25 The Scott Center serves families from Brevard and surrounding counties. symptoms, from mild motor–skill difficulties to apiece.” The center implements research–based practices, partners with schools, and problems with communication and social The watch to be raffled is a Rolex Oyster collaborates with other professionals. interactions. Perpetual Submariner, valued at $6,000. Tickets On the research side, the School of Psychology’s Dr. David Wilder has “It is the fastest–growing developmental are available for purchase at Florida Tech’s been published widely in peer–research journals. He did a post–doctoral disorder in the nation,” said Dr. Mary Beth website (http://research.fit.edu/scottcenter/raffle– fellowship at Johns Hopkins University School of Medicine. Kenkel, dean of Florida Tech’s School of Psychol- tickets.php), Kempf’s Jewelers at 336 Fifth Ave., “Our faculty does a lot of research and Dr. Wilder is one of the most ogy and Liberal Arts. “The prevalence is more in and Florida Business Bank in Melbourne. FBB’s prolific writers in these journals. He has given the center greater visibility. boys than girls. It affects one in 70 boys.” address is 340 N. Harbor City Blvd. The drawing As a result, we started a doctorate program in applied–behavioral analysis Autism was rare until rates began to climb for the Rolex will take place at 1 p.m. on Satur- last year. We are seeing a huge increase in the number of candidates for the rapidly in the early 1990s, according to the day, April 9, at Kempf’s store in Indialantic. The program. These are applicants with high levels of experience,” Dr. National Autism Association. Now, the medical event is open to the community. Warkomski said. community views ASD as an epidemic because of Last year’s An Evening of Hope raised roughly “The graduates of our Ph.D. program will be the future academicians who its rising prevalence. $160,000. The 2011 funds raised from the event will teach the next generation,” added Dr. Kenkel.

MARCH 28, 2011 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 11 BBN DIGEST Small business Anuva Manufacturing acquires area firm BT Manufacturing Anuva Manufacturing Services Inc. on Dow Road in Melbourne recently announced that it has acquired the assets of BT Manufacturing Co. LLC, also in Melbourne. “We see a great opportunity to service the U.S. market, especially up–and–coming start–up companies,” said Vinu 9 Patel, president and CEO of Anuva. “Contract manufacturing is a customer–driven busi- Surfside Playhouse Cancer Care Center ness. To us, the customer is king — that is our philosophy — and we are here to serve them. Most of our employees have worked in Brevard for over 30 years. Their skills are one of the most important resources we have to fulfill pick up BBN pick up BBN customer demands,” he said. Anuva is a minority, woman–owned small business. 3/21/11 3/21/11 Jim Davis, vice president of operations, added, “We are The Cancer Care Foundation Cordially invites you very excited as we enter this new phase. Mr. Patel brings page 12 to attendpage the Caring Hearts13 Benefit many years of valuable experience in the industry, a clearly defined vision and strategy as well as the resources required to achieve our objectives. This is clearly a positive Fine Wines, Lavish Buffet move for the operation.” Live Auction of Wines, Art Work & Jewelry The company is involved in printed circuit–board Music by Frankie Lutz - Steel Drum Sounds of the Carribean assemblies, sub–assemblies, and complete systems for its and John Quinlivan customers, often on a “quick–turn” basis. “Our new sister company, Anuva Services in Morrisville, N.C., is a well–established depot–repair Saturday, April 2, 2011 company that now allows us to offer improved post– At the Riverside home of Ed and Jeanne André shipment support. We refer to this complete solution as 3800 N. Riverside Dr., Indialantic, Florida our virtual–manufacturing model, as it allows our 5:00 - 8:00 p.m. customers to focus their resources on other elements of their business while we handle the actual product for them,” Davis said. Reservations are limited Over the past two years, the “operation successfully $125.00 per person / Partnership Opportunities Available defined a niche in the industry and, as a result, produced products for a record number of new customers — more Proceeds will assist the uninsured cancer patient in Brevard and than 20.” Indian River Counties with basic living expenses. Tiger Bay Club to meet at Florida Tech For reservations/donations please visit www.cccfoundationinc.org The Space Coast Tiger Bay Club will meet at 6:30 p.m. For further info please call 321-952-8837, ext. 231 on Tuesday, March 29, at Florida Tech’s Hartley Room on the Melbourne campus. The program is titled “The Changing Face and Place of China.” An increasing amount of attention is being focused on Mainland China in these times of shifting economic and political loyalties. The panel of experts will include retired U.S. Air Force Brig. Gen. Jon Reynolds, former attaché, Beijing, China; professor Junda Lin, director, Institute for Marine Research, Florida Tech; and Patrick McCarthy, director of Spaceport Operations for Space Florida. To make a reservation to attend the CAG meeting, call 777–4998 or send an e–mail message to pick up BBN [email protected]. Yard sale in Cocoa Beach to benefit cats 3/21/11 Space Coast Feline Network will host its annual yard sale from 8 a.m. to 2 p.m. on Saturday, April 2, at page 17 138 E. Leon Lane in Cocoa Beach. Contact Mikey for South Brevard donations at 543–9347, Kathleen for Central Brevard donations at 799–4379, or Sandy for North Brevard at 759–5242. The SCFN is a nonprofit organization dedicated to decreasing the feral cat population in www.cag-architects.com Brevard County through low–cost spay–neuter services for feral–cat caregivers. Further information is available by visiting www.scfntnr.org/.

BREVARD BUSINESS NEWS / 12 Call Adrienne Roth at 321-951-7777 for Advertising Information MARCH 28, 2011 BBN DIGEST Space Coast Oil Equipment helps keep Brevard’s environment ‘green and clean’ In response to increased requests from residents, Space Coast Oil Equipment and Tank Services Inc. (SCOE) now provides a convenient and easily accessible collection facility for used motor oil and many other petroleum– waste products. “For many years Space Coast Oil has fielded telephone calls from Brevard residents asking if we collect oil from the public,” said Russell Gunthorpe, president of Space Coast Oil Equipment. “We are excited to be able to provide this convenient service to the public. This convenience is key to keeping Brevard clean and green.” The collection facility, located on Carver Road, just off of Highway U.S. 1 in Rockledge, will be open six days a week: Monday through Friday, 8 a.m. to 3 p.m., and Saturday, Spring Festival 9 a.m. to 1 p.m. There is no quantity limit and the facility is prepared to be able to pump from barrels, buckets or service truck tanks as necessary, said Gunthorpe. “The facility can new ad emailed accept all of your petroleum waste products, such as used motor oil (including gear and hydraulic oils), used oil–filter recycling, and any liquid petroleum product including gasoline, diesel, jet fuel, or kerosene.” FULL COLOR “As an avid boater and lifelong resident of Brevard, it is important that we all do our part to keep our waterways clean from contamination. Space Coast Oil wants to help make it as easy as possible for residents to properly dispose of these waste products,” Gunthorpe added. New ethanol–based fuels create problems for boaters when water mixes with the ethanol, he said. “Because boats have a greater tendency to develop problems as a result of water caused by condensation, SCOE has also seen an increase in marine fuel tank pump–outs.” The Rockledge facility is equipped to pump marine fuel tanks by appointment, he said. Established in 1994, Space Coast Oil Equipment and Tank Services Inc. has provided professional environmen- tal services to Brevard and the surrounding counties. For additional information about the company, call 632–1889, or visit www.SpaceCoastOil.com. Propeller Club teams with KBB in program The Propeller Club of Port Canaveral has adopted the area north of State Road 528 (on the barge canal) for cleanup under the Keep Brevard Beautiful program. The area is Port Canaveral property. Volunteers are needed to keep the area clean from litter. Cleanups start at 9 a.m. on these Saturdays: April 2, June 4, Aug. 6, Oct. 1 and Dec. 3. To volunteer or for more information about program, contact Michael Bracic at [email protected]. PMC sleep–apnea support group to meet Parrish Medical Center’s sleep–apnea support group — known as AWAKE — Alert, Well and Keeping Energetic — will meet from 6 to 8 p.m. on Monday, April 4, at the Parrish Healthcare Center at Port St. John, 5005 Port St. John Parkway (east of the Interstate 95 Port St. John exit). The meetings are held in the Conference Center, by the south entrance. This is a free community service. Call 268–6408 to register for the meeting. A range of sleep– apnea topics will be discussed at the meeting. Two new sleep–apnea breathing masks will be demonstrated.

MARCH 28, 2011 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 13 BBN DIGEST Zoo refreshes an exhibit, adds zookeeper talks The Brevard Zoo in Viera has announced a number of changes set for this spring, including the addition of two new zookeeper talks to its weekly program. The zoo also has reopened its Macropod Yard Exhibit in the Australasia loop. And over the course of the next 30 days, the zoo will introduce new menu items at the Flamingo Cafe, including more choices for vegetarians. The zoo now offers three different types of zookeeper talks in the La Selva loop. Guests can learn about vultures on Mondays, Wednesdays and Fridays, and about Giant anteaters on Tuesdays and Saturdays, as well as jaguars on Thursdays and Sundays. Talks begin daily at 11:30 a.m. The zoo still offers alligator and crocodile talks at 3 p.m. on Wednesdays, Fridays and Sundays, and otter talks at 2 p.m. on Tuesdays and Saturdays. Buena Vida The refreshed Macropod Yard Exhibit now includes shade structures for animals and visitors, better viewing sightlines, and a new pool area for the animals. The yard show- cases kangaroos, wallabies, emus, and muntjac. In addition, the zoo added an encounter area where guests can get “up–close and personal” with exhibit residents. A donation from new ad emailed Lynne DiMenna made these exhibit upgrades possible. The Flamingo Café is introducing new items such as alligator burgers, a fire–grilled portabella sandwich, sweet–potato fries, and Philly cheesesteaks. The café also plans to serve Edy’s Ice Cream. FULL COLOR Brevard Zoo also added paddleboat rides to the wetland area of its Wild Florida loop. The ride is self–guided and the paddleboats hold up to four people. The cost is $15 for a 30–minute tour. Visit www.brevardzoo.org or call 254–9453 to learn more about these changes. Mozart concert March 26 at Suntree United Methodist Adults and students will perform at 6 p.m. on Saturday, March 26, in a Mozart concert at Suntree United Methodist Church, 7400 N. Wickham Road. Sponsored by the Melbourne Chamber Music Society, the free concert is a fund–raiser for the Brevard Chamber Music Seminar and an annual summer workshop for advanced student musicians. Conducted by Joe Kreines, the concert will feature performers from the Brevard Symphony Orchestra, Space Coast Symphony, Melbourne Chamber Music Society and other organizations. Playing beside them will be select all–county and all– state student musicians. The suggested donation for tickets is $15. Tickets are available at www.MelbourneChamberMusicSociety.com, or call 956–8775. Tickets also will be available at the door the evening of the concert. Michael Wiseman, Brevard Chamber Music Seminar artistic director, said this fund–raiser will help support the summer student program, which last year served 50 participants. “The concert will help us cover the costs for our master class and individual coaching. These are our professional musicians of tomorrow.” Public meeting scheduled for post–disaster plan The second of two public meetings will be held on Tuesday, March 29, from 6 to 8 p.m. as the East Central Florida Regional Planning Council works with Brevard County to establish its Post–Disaster Redevelopment Plan. This plan is a state requirement for all Florida coastal counties and municipalities. The two entities have been working together for the last three months. Now it is time for one of the most critical pieces of the plan — public input. The meeting will be held in the first–floor commission room in Building C at the Brevard County Government Center in Viera. For more information about the program, visit www.ecfrpc.org. BSO concert April 2 to feature violinist Karen Goymo The Brevard Symphony Orchestra will perform in concert at 8 p.m. on Saturday, April 2, at the King Center in Melbourne. The BSO Subscription Series concert is titled “Fantastic Finale” and will feature guest artist Karen Goymo, playing the violin. Tickets range from $34 to $45. Discounts are available for full–time students and area teachers. Call the King Center box office at 242–2219 or visit www.kingcenter.com for full details. For more information on the performance, visit www.brevardsymphony.com, where you can watch a short video by BSO Conductor Christopher Confessore, read the program notes, learn more about the guest artist and view his CD recommendations. Recipient of the prestigious Avery Fisher Career Grant in 2008, Canadian Gomyo first caught public attention after winning the 1997 Young Concert Artists International Auditions at age 15. Visit karengomyo.com/bio.html to view her professional resume.

FT-0000400932 BREVARD BUSINESS NEWS / 14 Call Adrienne Roth at 321-951-7777 for Advertising Information MARCH 28, 2011 BBN DIGEST Fair set April 9, new this year is poultry auction The Brevard County Fair is around the corner and area 4–H’ers are busy getting ready for the big event. Over the past few years the fair has had poultry and heifer projects on exhibit. This year the fair is adding a new event: a poultry auction. - PRESENTS - As with most animal projects, preparation for the first Brevard County Fair Poultry Sale and Auction began last August. Six youth stepped forward, each receiving three female Black Australorps chickens, to begin the project. All of these animals will be on display and up for sale on April 9 at 7 p.m. at the Brevard County Fair in Melbourne. Black Australorps are a breed originally from Australia, and known for their “egg– laying qualities.” 4–H supports projects such as this, which teach youth about livestock practices and the food system. Despite the ever–increasing urbanization of Brevard, it is still home to agricultural businesses and commodities, including livestock. Brevard Zoo By participating in sale projects, youth learn about life skills associated with responsi- bility, accounting, business and writing, for example. Youth are responsible to secure a buyer for their auction animals in advance and encourage them to bid through personal contact and written letters. new ad emailed For more information about the event, contact Vanessa Spero–Swingle, a 4–H agent at the University of Florida–Brevard County Extension office in Cocoa. Her phone number is 633–1702, extension 231, or send an e–mail message to her at [email protected]. SATURDAY,FULL APRIL COLOR 30, 2011 Edgewood Harlequins to present Greek comedy Edgewood Junior–Senior High School’s Theater Troupe, the Edgewood Harlequins, 6:00 P.M. - 10:00 P.M. will present the comedy “The Greek Mythology Olympiaganza.” The two–act play will be showcased at the Merritt Island High School Theater on April 7, 8 and 9 at 7 p.m., and TICKETS: $150 April 10 at 2 p.m. Ticket prices are $5 for students, $10 for adults, and $5 for seniors, and Sponsorships Available are available at the box office one hour before the show. For complete information, visit www.edgewood.brevard.k12.fl.us/Thespians/Olypiaganza.htm. To Reserve Call: 321.254.9453 x 234 Friends of Central Brevard Library Spring Book Sale The Friends of the Central Brevard Library will host its Spring Book Sale April 8, 9 or Email [email protected] and 10. The library is at 308 Forrest Ave. in Cocoa. Sale items will include audio books, Rain Date: May 7, 2011 videos, CDs, DVDs, and 20,000 print books. Prices range from 50 cents for paperbacks to $1 for hardcover books. CDs are generally priced at $1, videotapes at 25 cents, and DVDs and audio books at $2. The hours of the sale will be 9 a.m. to 4:30 p.m. on Friday and Saturday, and 1 to 4:30 p.m. on Sunday. A members–only pre–sale will be held on Thursday, April 7, from 5:30 to 7:30 p.m. Membership in the Friends of the Library is $5 per person, $10 per family, or $100 for a lifetime. The Friends of the Library, a support organization for the Central Brevard Library, provides almost 20 percent of the library’s materials budget each year, and raises its funds primarily through its biannual sales of donated books, CDs and DVDs. Vendors needed for Bazaar and Garage Sale Brevard County Parks and Recreation is accepting reservations for a Bazaar and Garage Sale on Saturday, April 9, from 8 a.m. to 2 p.m. at the Joe Lee Smith Community Center, 419 Washington St., in Cocoa. Tables will be available indoors and outdoors. Indoor tables can be reserved for $21.20 per table and outdoor tables can be reserved for Dr. Nanialei Golden Tom and Kim Vice $15.90. All tables are reserved on a first–come first–served basis. There is no fee to browse. For additional information or to reserve a table for the event, call 633–1872. Al Neuharth and Rachel Fornes Jazz vocalist Gage to perform at library The Cocoa Beach Public Library will present “Music on a Sunday Afternoon” with jazz Accesso; Mary Baldwin, CFP; Mike and Mary Louise Coleman; vocalist Sybil Gage performing at 2 p.m. on April 10. She is a native of New Orleans. She Craig Technologies; Florida Bank of Commerce; FLORIDA TODAY chooses all her own arrangements and writes much of her own material. Gage was voted Walter and Dottie Gatti; McClelland, Jones, Lyons, Lacey & Williams; “most popular entertainer” in Brevard County in 2008. Regions Bank; Roub Family Foundation; The Viera Company; Nook classes at Barnes & Noble Whittaker Cooper Financial Group Barnes & Noble in West Melbourne will host Nook classes at 1 p.m. and 7 p.m. on Dinner provided by: Thursday, April 14. The store is at 1955 W. New Haven Ave. The class is designed to help Nook owners become comfortable with their e–readers. The programs will feature a question–and–answer session. The 1 p.m. class will be for Nook 3G/Wi–Fi owners, with the 7 o’clock gathering geared to Nookcolor. The event is free of charge. /8JDLIBN3PBE .FMCPVSOF '-ttXXX#SFWBSE;PPPSH MARCH 28, 2011 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 15 BBN DIGEST Grand Villa set to open, Martin named director Betty Martin has been named executive director of Grand Villa of Melbourne, a luxury senior–living community opening this April. Grand Villa is managed by Senior Manage- ment Advisors (SMA), which runs 12 of these communities in Florida and Georgia. “Betty is a proven and innovative leader with broad strengths in health–care administration,” says John Moschner, director of operations for SMA. “Her understanding of the needs of seniors and their family members, as well as her creativity and management skills, will allow us to provide an exceptional experience for residents of Grand Villa.” Martin has more than 10 years experience in the senior–care industry. She has returned to SMA after previously working for the company from 1999 to 2005, as executive director at two facilities in Friendswood, Texas. Most recently, Martin was a regional specialist with Senior Lifestyle Corp., providing support to facilities in Arizona and Texas. She is certified by the Florida Assisted Living Association as an assisted–living administrator. Martin also has an associate’s degree from Brooks College and completed Florida Tech health–care administrator training with Southwest Texas State University. Cocoa Beach Library to host program Joanie Regan, stormwater manager for the City of Cocoa Beach, will present “Cleaning Our Lagoon Using Native Florida Plants” on Wednesday, April 6, at 6:30 p.m. at the Cocoa Beach Public Library. There is no cost to attend Regan’s presentation. The library is new ad emailed at 550 N. Brevard Ave. For more information about this program, call 868–1104. Jupiter Island Continued from page 1 Thanksgiving weekend 2009. Still, for some in the Hobe Sound ZIP code, they claim to be more interested in watching Woods play PGA events in South Florida — such as the Honda Classic in Palm Beach Gardens, in which he has yet to participate — than if he has finally settled into the 10,000–square–foot, two–story home. Interest, they say, does comes from visitors, relatives, and friends from the North, inquiring as to where Woods’ home is located. “A lot of tourists come down and want to know where Tiger’s house is, but we don’t really tell them,” said Brad Beckett, a county lifeguard at Jupiter Beach Park. “We also get questions about fellow golfer Greg Norman’s home. I haven’t heard anything negative about Tiger.” Pat Martin, a Hobe Sound native whose family owns the full–service Diamond Transfer and Garage at the northern entrance to Jupiter Island, said he has heard little about Woods living in the area. “But I try to stay away from that kind of stuff,” Martin said. Others are a little more hopeful Woods will spend time on the mainland, or at least spread some money in the unincorporated area outside the town. “I wish he would buy some flowers from me, I hear he has a lot of girlfriends,” said Monica Bojorges, owner of Zelda’s Fine Flowers in Hobe Sound. With the move, the charitable efforts of the Tiger Woods Foundation will “no doubt” also be landing in the Martin County area, Woods said. “We are certainly expanding and that’s certainly one of the sites we are looking at,” Woods said. “We are doing some pretty neat things coming up in the future, so that’s certainly going to be a topic of discussion and already has been.” He didn’t address if Tiger Woods Design, or any of his other corporate efforts would also follow from central Florida to the Treasure Coast, when asked. Woods has already been good for the economy. His property was billed nearly $600,000 in city, county, and school district taxes last year and local business leaders say the work on his home, along with the home of singer Celine Dion, helped keep many South County contractors afloat through the economic downturn. Jennifer Ferrari, executive director of the Hobe Sound Chamber of Commerce, said she expects Woods will want privacy just like his neighbors. “He can live anywhere in the world he’d like and he’s chosen Jupiter Island. He’s chosen the beauty and the peace and the solitude that the island has to offer. I think he will blend in beautifully with the neighborhood, I really don’t think it’s going to be an issue,” she said. Besides, he’s just one of a growing number of celebrities to find the island a far less brash alternative to Palm Beach.

BREVARD BUSINESS NEWS / 16 Call Adrienne Roth at 321-951-7777 for Advertising Information MARCH 28, 2011 MARCH 28, 2011 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 17 BBN ADVERTISERS

att.com

AT & T no business new ad emailedis small

At AT&T a storefront is as important as a skyscraper. FULL COLOR Small businesses are the backbone of our economy They are the engines of new opportunity and growth.Having access to innovative technologies drives success. And we’re here to make sure you’re connected. Always.

Sorensen Office Solutions

new ad emailed

FULL COLOR

BREVARD BUSINESS NEWS / 18 Call Adrienne Roth at 321-951-7777 for Advertising Information MARCH 28, 2011 BBN SPECIAL FOCUS Health First Foundation Benefit Ball Continued from page 1 Agee and Kimberly Brown, chief financial officer for a goal we can achieve, but we do need the support of the minimally invasive nature of medicine today and the trend area firm Coastal Mechanical Services Inc., are the community,” Brown, a member of the Health First toward quicker recovery following surgery. underwriting chairwomen for the 29th Health First Foundation Board, said. The da Vinci unit was the first of its kind to be cleared Foundation Benefit Ball, one of the largest social, fund– Nonprofit hospitals such as Health First rely in part on by the U.S. Food and Drug Administration, in 2000. It was raising events annually in the region, typically attended by the time, energy, and financial gifts of area residents, and first approved for prostate–removal surgery. Today, the hundreds of businesspeople. The foundation is the the Ball has been a mainstay of its event schedule. robotic system is used by physicians for a wider range of philanthropic arm of Rockledge–based Health First Inc. Since 1982, the Ball has raised more than $4.2 million, surgeries, including gynecologic procedures. The Benefit Ball is from 6:30 to midnight on Saturday, said Sandy Grutta, Health First Foundation coordinator, Patients’ recovery times are dramatically reduced along April 16, at the Charles and Ruth Clemente Center on the with much of the growth coming in recent years. “Over the with their time in the hospital, say physicians who use the Melbourne campus of Florida Institute of Technology. past 10 years, the Ball has raised more than $2.6 million,” da Vinci for surgeries. Tickets to the black–tie event are $225 per person and she said. It used to be called the HRMC Ball. When Health Dr. Zabinski, a 1994 graduate of Melbourne Central sponsorship opportunities begin at $1,000. For Benefit Ball First Inc. was formed a decade ago, the name was later Catholic High School, said his da Vinci surgery patients tickets or sponsorship information, call 434–7353 or visit changed to the Health First Foundation Benefit Ball. typically spend one night in the hospital following the www.Health–First.org. The money raised from the 2011 Ball will go toward the removal of their prostate, for example, versus two or three The event sponsors include BB&T, Harris Corp., Health purchase of a dual console for the da Vinci system. The days in the hospital for traditional surgery of this type, First Health Plans Inc., Holland & Knight, HuntonBrady piece of add–on equipment runs about $400,000, Brown which also requires blood transfusions, weeks off work, Architects, McClelland, Jones, Lyons, Lacey & Williams said. and pain medications. LLC, and Space Coast Medical Imaging Consultants. The dual–console feature allows two physicians to see “My patients are home the next day eating a regular The Ball theme is “An Evening of Modern Art and da the same surgery on a screen, easing consultation and diet and the majority of them tell me they don’t even have Vinci Robotics: Where Art and Medicine Meet.” Health collaboration during the procedure, said MIMA’s Dr. to use their pain medications. I see them back in the office First Foundation board member Polly Molnar of Cocoa Andrew Zabinski. in a week and they are pretty much set free,” he said. Beach is serving as the Ball’s committee chairwoman. “The two physicians can collaborate with each other “We are really excited about the technological advance- “Every year we come up with a unique Ball theme. throughout the entirety of the case,” he said, adding, “Only ments that are happening at the Health First system,” Then local florist Link Johnsten designs a setting and one doctor controls the instruments at a time.” added Agee. “These advancements are making a difference transforms the Clemente Center into a beautiful surround- In general, the robotic surgical system allows surgeons in the lives of people. It’s helping to improve their quality ing using the theme as his guide,” said Molnar, who works at HRMC to do less–invasive procedures. The device of life, and the quicker recovery times allow people to closely with 20 other Ball committee volunteers planning provides surgeons with higher magnification, better return to their jobs sooner.” the gala event. flexibility, and more precision than conventional In prostate cancer treatment, millimeters matter. Two weeks before the event, the Health First Founda- laparoscopic surgery. Nerve fibers and blood vessels are attached to the prostate tion will hold a party for the Ball sponsors at the home of “It is really amazing technology,” said Dr. Zabinski, a gland. To spare these nerves, they must be delicately and Howard and Christine Lance on Lansing Island in Indian urologist who performs prostate surgeries and kidney precisely separated from the prostate before it’s removed, Harbor Beach. surgeries at HRMC using the da Vinci system and is one of Dr. Zabinski said. “The Lances are very community–minded and gener- only a few physicians in the region currently trained to use Surgeons use the precision, vision, and control provided ous. We asked them if they would be interested in hosting this technology. by da Vinci to assist them in removal of the cancerous the sponsorship party and they graciously accepted,” said The dual console also enables physicians already skilled prostate while preserving important nerves and blood Molnar. The private April 5 party is by invitation. in operating the equipment to train others in the commu- vessels. Brown said the Health First Foundation set a fund– nity. “The da Vinci system allows us not only to train This new era within the surgical field may even lead to raising goal of $455,000 for this year’s Benefit Ball. physicians to learn how to do different procedures, but it telesurgery becoming more common in the future. It “It’s an ambitious goal and bigger than last year’s, but also allows us to do more complex procedures with combines robotics with technologies including high–speed we do not believe in going backward. The community has different disciplines in surgery,” Dr. Zabinski said. data and management–information systems. In demonstrated strong support year after year for the Ball Advancements in technology continue to revolutionize telesurgery, the surgeon does not have to be in the same and has come through even in tough times. I believe this is surgical methods. The da Vinci system is an example of the physical location as the patient. “MORTGAGE MONEY”

Crissy ERA UndergraduateEmbry and Graduate Riddle degree programs in Aviation, Aerospace, pick up BBN pick up BBN Business, and Management 3/21/11 3/14/11 new ad emailed page 7 page 19 SPACE COAST CAMPUS Located at Patrick AFB Education Center, Building 998 777-3232 321-783-5020 • [email protected] embryriddle.edu/spacecoast “Brevard’s most referred lender since 1981”

MARCH 28, 2011 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 19 NATIONAL DOCTORS’ DAY Celebrating

Hands HEARTS that THAT heal CARE We are proud of the physicians serving North Brevard. Proud of their dedication to quality and healing, and of the compassion they show to patients and families. It’s not just their healing hands. It’s also their caring hearts we appreciate.

In partnership with the medical staff, Parrish Medical Center is: • America’s #1 Healing Hospital* • 2009 HealthGrades Outstanding Patient Experience Award winner • 2010 & 2011 HealthGrades Hospital of Distinction for Clinical Excellence • Joint Commission Gold Seal certified in nine disease-specific categories • Modern Healthcare Magazine’s Top 100 Best Places to Work in Healthcare • Gallup’s Great Workplace Award winner

951 North Washington Avenue • Titusville • parrishmed.com *Awarded by Baptist Healing Trust

HEALING EXPERIENCES FOR EVERYONE ALL THE TIME®