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Proquest Dissertations INFORMATION TO USERS This manuscript has been reproduced from the microfilm master. UMI films the text directly from the original or copy sutxnitted. Thus, some thesis and dissertation copies are in typewriter face, while others may be from any type of computer printer. The quality of this reproduction is dependent upon the quality of the copy submitted. Broken or indisünct print, colored or poor quality illustrations and photographs, print bleedthrough, substandard margins, and improper alignment can adversely affect reproduction. In the unlikely event that the author did not send UMI a complete manuscript and there are missing pages, these will be noted. Also, if unauthorized copyright material had to be removed, a note will indicate the deletion. Oversize materials (e.g., maps, drawings, charts) are reproduced by sectioning the original, beginning at the upper left-hand comer and continuing from left to right in equal sections with small overlaps. Photographs included in the original manuscript have been reproduced xerographically in this copy. Higher quality 6” x 9” black and white photographic prints are available for any photographs or illustrations appearing in this copy for an additional charge. Contact UMI directly to order. Bell & Howell Information and Leaming 300 North Zeeb Road. Ann Arbor, Ml 48106-1346 USA 800-521-0600 UMÏ METAPHORS OF EXCHANGE AND THE SHANGHAI STOCK MARKET DISSERTATION Presented in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy in the Graduate School o f The Ohio State University By Susan Diane Menke, M A ***** The Ohio State University 2000 Dissertation committee: Approved by: Dr. Chung-Min Chen, Advisor Dr. Richard Moore /Advisor Dr. Amy Zaharlick Department of Anthropology UMI Number 9971606 Copyright 2000 by Menke, Susan Diane Ail rights reserved. UMI UMI Microform9971606 Copyright 2000 by Bell & Howell Information and Leaming Company. All rights reserved. This microform edition is protected against unauthorized copying under Title 17, United States Code. Bell & Howell Information and Leaming Company 300 North Zeeb Road P.O. Box 1346 Ann Arbor, Ml 48106-1346 Copyright by Susan Diane Menke 2000 ABSTRACT This thesis looks at the metaphorical usage expressed in the informal discourse o f investors in the Shanghai Stock Market. By investigating this creative language usage, it is shown that there are elements of traditional Chinese worldview which are reflected in the values and priorities implicit in economic activity in this context. It is also shown that meaning creation is dynamic, in the exhibition of newly created discourse forms. The analysis is based on the assumption that an examination of the underlying meaning of economic rhetoric will disclose elements of “root metaphors” which provide a “window” on cultural meaning. Primary categorizations in this analysis include metaphorical references to the cooking process, to natural and supernatural entities, and to the strategies of war and games. An interactive approach is then utilized to provide a dialectical translation into more basic, or secondary conceptualizations which reveal the morality of economic exchange. This includes the embeddedness of Chinese money morality, as well as the importance o f kinship structures and whole/part reasoning. While a few examples indicate socio-cultural transformation in the “borrowing” or creation of verbal references to Stock Market activity, the persistence of most of these verbally expressed conceptual forms makes a strong case for historical and cultural continuity in the development of Chinese modernity. Dedicated to my mother Mary McCoy Menke Neff 111 ACKNOWLEDGMENTS I wish to express my appreciation to my advisor. Dr. Chung-Min Chen for his support and insights during this process, and for his patience in correcting my mis­ perceptions about Chinese culture, as well as mis-translations of the Chinese language. 1 thank the members of my committee. Dr. Richard Moore, who as my initial advisor in the Ph.D. program gave me a great deal of assistance and encouragement, and Dr. Amy Zaharlick who has always been a joy to work with. Thanks also to my friends Wu Jing and Wang Wei, who not only gave me fiiendly advice, but have also been indispensable in helping me translate these sometimes difficult concepts. And my advisor in Shanghai, Professor Gan Xingdi, who gave me invaluable information for my research, as well as the staff at the Shanghai Academy of Social Sciences. I also wish to thank Dr. John Current and Dr. Mohamed El Naggar for their encouragement and support. This research was supported by a Foreign Language Areas Studies Fellowship, sponsored by the U.S. Department of Education and the East Asian Studies Center at the Ohio State University. IV VITA October 4, 1957 ...................................Bom, Columbus, Ohio 1989 ...................................................... M.A. Business, The Ohio State University 1996 ...................................................... M A Anthropology, The Ohio State University 1999-2000 ............................................ Graduate Research Associate, Department of Management Sciences, The Ohio State University. FIELDS OF STUDY Major Field: Anthropology TABLE OF CONTENTS Page Abstract..................................................................................................................................ii Dedication ............................................................................................................................. iii Acknowledgements ...............................................................................................................iv Vita......................................................................................................................................... V List of Tables ...................................................................................................................... viii List of Figures .......................................................................................................................ix Chapters: 1. Introduction and literature review ......................................................................................1 1.1 Metaphor theory ...................................................................................................5 1.2 Philosophical basis of metaphor theory ............................................................12 1.3 Metaphor, meaning and selfhood ...................................................................... 18 1.4 Methodology and summary ................................................................................25 2. The Stock Market in Shanghai .........................................................................................30 2.1 History of the Shanghai Securities Market ...................................................... 31 2.2 The new Shanghai Stock Market ......................................................................34 2.3 Current context ...................................................................................................46 2.4 The investors: xiaohu, zhonghu and dahu ....................................................... 53 3. Gupiaohua; The informal discourse o f Shanghai stock investors ................................. 72 3 .1 Investing is cooking ........................................................................................... 75 3.2 Investing is natural or supernatural .................................................................. 85 3.3 Investing is war ...................................................................................................92 3 .4 Investing is a game ............................................................................................. 97 3 .5 Miscellaneous metaphors ...................................................................................101 3.6 Conclusion ..........................................................................................................110 VI 4. Metaphor and worldview .................................................................................................116 4.1 Metaphors and Chinese worldview .................................................................117 4.1.1 Cooking and kinship .........................................................................118 4.1.2 Investing as part of the natural order .............................................. 126 4.1.3 War and games ..................................................................................130 4.1.4 Conclusion ..........................................................................................132 4.2 Metaphors of money and the Market ..............................................................134 4.3 Risk and outcome .............................................................................................. 138 4.4 Fate and face ...................................................................................................... 146 5. Conclusion ........................................................................................................................ 154 Bibliography .......................................................................................................................... 164 Appendix A - List of Mandarin Chinese examples ........................................................... 183 vu LIST OF TABLES Table 2.1 SSE Composite Index (SSEI) .................................................................................41
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