HOW IS APPLE FOCUSED ON THE ENTERPRISE?

The truth is in the timeline. Over the past two decades, Apple has made strategic decisions and partnerships that help businesses empower their workforce with the tools, features, and apps needed to be more productive than ever before.

NOVEMBER, 2015 iPad Pro introduced

SEPTEMBER, 2015 Apple’s enterprise OCTOBER, 2011 business crosses iPhone “cuts the SEPTEMBER, 2013 $25 billion cord” Touch ID AUGUST 2015 OCTOBER, 2007 JULY, 2011 JUNE, 2013 Apple + Cisco Native Active FileVault 2 Activation Lock partnership Directory binding S DECEMBER, 1996 JANUARY, 2011 JUNE, 2013 AUGUST, 2015 Apple acquires MAY, 2001 JUNE, 2007 JUNE, 2009 FIPS 140-2 Mobility Partner NeXT Apple Retail iPhone introduced iPhone 3GS discontinued validation Program

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AUGUST, 1997 OCTOBER, 2003 JANUARY, 2006 APRIL, 2008 JANUARY, 2010 FEBRUARY, 2012 FEBRUARY, 2014 Apple Microsoft iTunes for Windows Apple adopts Intel Apple acquires Apple retail Annual release Device Enrollment partnership processors for Mac P.A. Semi business cycle established Program (DEP)

JULY, 2008 APRIL, 2010 JULY, 2014 Exchange iPad introduced Apple IBM ActiveSync partnership APRIL, 2010

JULY, 2008 Apple A4 SoC NOVEMBER, 2014 AppleCare for JUNE, 2010 Enterprise MDM

AUGUST, 2010 Volume Purchase Program (VPP) introduced 96 97 01 03 06 07 08

DECEMBER, 1996 AUGUST, 1997 MAY, 2001 OCTOBER, 2003 JANUARY, 2006 JUNE, 2007 APRIL, 2008 Apple acquires NeXT Apple Microsoft Apple Retail iTunes for Windows Apple adopts Intel iPhone introduced Apple acquires P.A. Semi Acquisition provides the partnership The world is introduced to the iPod + iTunes Introduce processors for Mac The definition of smartphone Apple brings advanced groundwork for the creation of Microsoft’s investment in Apple brand in a unique retail millions of Windows Apple takes advantage of changed forever as Apple semiconductor engineering OS X, signaling the movement Apple, and commitment to environment. Soon reaches customers to Apple for the Intel’s scale to make more opened the door to huge in house. toward a stable, secure actively develop MS Office for the highest sales per square first time. efficient processors and paves innovation through mobile app platform. Mac, removes the friction of foot of any retailer. the way for ultra-thin development. JULY, 2008 bringing Apple computers into like MacBook Air and the Exchange ActiveSync businesses. powerful MacBook Pro. OCTOBER, 2007 Employees can now conduct Native Active Directory business email on iPhone (and binding later, iPad). Apple makes it so you can join Mac to the AD domain without JULY, 2008 any change to IT infrastructure. App Store Launches a multi-billion dollar App industry.

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JUNE, 2009 JANUARY, 2010 JANUARY, 2011 FEBRUARY, 2012 JUNE, 2013 FEBRUARY, 2014 AUGUST, 2015 iPhone 3GS Apple retail business Xserve discontinued Annual release cycle FIPS 140-2 validation Device Enrollment Program Mobility Partner Program First iPhone to include Forms a dedicated staff for Over concern that Apple established OS X and iOS are certified (DEP) Apple announces it is working hardware encryption. business customers, based in was focused exclusively on Apple establishes an annual for Federal Government Touchless deployment for with more than 40 companies Apple Retail Stores. consumers. (In fact, Apple release cycle for iOS and Cryptography Standards. enterprise organizations. to provide industry-specific servers were no longer needed OS X, helping IT groups plan standards JULY, 2014 solutions for transforming APRIL, 2010 for most tasks.) for upgrades Apple IBM partnership businesses with mobile apps. JUNE, 2013 iPad introduced Demonstrates the strategic Activation Lock AUGUST, 2015 Not just a bigger iPhone. A JULY, 2011 vision of Apple embracing the Theft deterrent for iPhone Apple + Cisco partnership new model of what portable FileVault 2 enterprise. Enterprise-grade disk and iPad Both companies announce computers can be. a technology partnership to encryption built into Mac OS X. NOVEMBER, 2014 SEPTEMBER, 2013 AppleCare for Enterprise optimize enterprise networks APRIL, 2010 Touch ID OCTOBER, 2011 Technical experts and 24/7 with a “fast lane” for iOS Apple A4 SoC Biometric security for iPhone. Apple begins using iPhone “cuts the cord” support available to keep devices. iPad and iPhone can stand processors, designed in- business operations running alone. No need for Mac/PC to SEPTEMBER, 2015 house, for iPad and iPhone. smoothly setup, sync, or backup. Apple’s enterprise business crosses $25 billion JUNE, 2010 During their quarterly investors MDM update, affirms Mobile Device Management Apple’s focus on enterprise (MDM) offers over-the-air customers by saying, “this configuration and security is not a hobby. This is a real controls for iPhone and iPad. business.” AUGUST, 2010 Volume Purchase Program NOVEMBER, 2015 (VPP) introduced iPad Pro introduced Organizations can purchase The iPad Pro, with detachable apps in bulk and assign to keyboard and large display users. is fully capable of replacing laptops in the enterprise