Plaisirs D'été… Plaisirs Glacés

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Communiqué de presse le 25 juin 2019 PLAISIRS D’ÉTÉ… PLAISIRS GLACÉS !!! Fidèle à sa stratégie d’innovation, Mars Wrigley propose pour cet été 4 nouvelles sensations gourmandes pour ravir les papilles des consommateurs en quête de nouveautés. Toutes fabriquées en Alsace, impossible de résister à ces glaces à moins de 200 calories ! Elus Saveur de l’année 2019, Rouge et Jaune continuent de faire trembler les bâtonnets ! Deux ans après l’énorme succès du lancement des bâtonnets glacés M&M’s®, - qui furent élus meilleure innovation glacée des 3 dernières années ! - Rouge et Jaune partent à la conquête de nouveaux parfums ! Jaune a quant Fidèle à sa tenue, à lui choisi une Rouge a succombé base onctueuse à la délicate fraise au parfum qui, forte de la noisette dans douceur de sa un enrobage crème glacée, l’a chocolaté emporté dans son aux éclats de M&M’s® peanut, pour ® tourbillon croquant de M&M’s chocolat. toujours plus de croquant. Disponible en GMS PMC : 3,49 € la boîte de 4 bâtonnets Pour ses 30 ans, la barre Mars® étend sa gamme ! Toujours désireuse d’offrir de nouvelles perspectives de gourmandise, la marque légendaire s’offre pour son 30ème anniversaire la subtile saveur du praliné, déclinée en 2 versions pour satisfaire les plus exigeants ! Mars® parfum praliné enrobage saveur chocolat blanc est une onctueuse crème glacée nappée d’une couche de caramel fondant et d’un enrobage à la saveur irrésistible chocolat blanc. Mars® parfum praliné croustillant allie sa savoureuse crème glacée au parfum praliné à une fine couche de caramel fondant, réunies par un enrobage croustillant aux éclats de crêpes dentelles ! Disponible en GMS PMC : 2,99 € la boîte de 6 barres VOUS AUSSI, SUCCOMBEZ ! A propos de Mars Wrigley en France Mars Wrigley France est une filiale du groupe familial américain Mars Inc. (35 Mds dollars CA, +115 000 collaborateurs dans +80 pays). L’implantation du Groupe dans l’hexagone date de 1967. En France, Mars Wrigley commercialise les marques de renom M&M’s®, Twix®, Snickers®, Freedent®, Airwaves® ou Skittles®. MWF compte aujourd’hui 4 sites dont 3 usines en Alsace (une usine de M&M’s® à Haguenau, une usine de chewing-gum à Biesheim et une usine de glaces à Steinbourg). Ces cinq dernières années, Mars a investi en France plus de 300 millions d’euros. En 2019, pour la 6ème année consécutive, Mars figure dans le Top 3 du classement Great Place to Work® et a été élue comme l’entreprise préférée des stagiaires et alternants au classement Happy Trainees. Pour plus d’informations sur le Groupe Mars, visitez notre site www.mars.com. Rejoignez-nous sur Twitter, Facebook, LinkedIn, et YouTube. Contact Presse : Agence Shan Pauline Massa – [email protected] 07 76 15 33 00 Delphine Bosc – [email protected] 07 76 09 21 71.

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