Ht-Sf470 - Product Information Document

HT-SF470 - PRODUCT INFORMATION DOCUMENT

MODELS (FAMILY-IN STEP UP ORDER) HT-SS370 HT-SF470

ALTERNATE NAME(S) Sony® HT-SF470 3D Blu-ray Disc™ Surround Sound System Sony® HT-SF470 3D Matching Blu-ray Disc™ Surround Sound System HT-SF470 Surround Sound System 5.1 Channel Sony® HT-SF370 3D Blu-ray Disc™ Surround System

CONSUMER FACING DESCRIPTION (40 CHARACTERS)-FEEDS ONTO FACT TAGS Sony 3D Surround Sound Home Theater System

IMPORTANT PRODUCT INFORMATION REFERENCE INFORMATION ONLY. NOT FOR USE IN COMMUNICATION.

FOR INTERNAL USE ONLY TARGET INFORMATION: This is a flexible entry-level 5.1 ch surround sound system for (WHO IS THIS PRODUCT consumers wanting to start a 3D experience with an HDTV FOR?) and Blu-ray Disc™ Player. It needs to be paired with a 3D BD for maximum effectiveness.

The consumer that buys this product is looking for a competitively price, branded home theater system with a minimum of “bells and whistles”—while also demanding a simple one-cable connection for their HDMI™ -enabled devices (ie: BD, PS3, Cable Box, TV)

Because the main attractions for this model will be its ability to match both design-wise and function-wise with other Sony products, this buyer may also be Sony loyal or is thinking about buying a Sony® TV or BD Player.

MAJOR COMPETITORS: Everyone plays in this area: multiple manufacturers have (WHAT IS CURRENTLY IN bare-bones home theater system, both Tier One players and MARKET?) no-name branded component systems. Samsung, Denon,Yamaha all have competing systems COMPETITIVE FEATURES: • Sony Design Matching (TV and BD) (WHAT ARE THE SONY • HDMI repeater—one cable per product for HD audio UNIQUE FEATURES/ and Video. TECHNOLOGIES) • 3D pass-through • Everyday bundle --customer saves $ when buys with Sony BD Player. • S-AIR – supports wireless rear speaker accessory and multi-room audio. • BRAVIA Sync

LINE-UP FEATURES: This model is a simple surround sound component for a (HOW THIS FITS IN OUR home theater set-up. This customer wants 5.1 sound from a PRODUCT LINE-UP) major brand, and this product promises to satisfy that need with Sony brand quality and a minimum of hassle.

SONY® CAMPAIGN MANTRA make.believe In 2010, Sony will make people believe. Believe in the future of high-definition home audio and video. Believe in the highest possible product quality. Believe in better design. Believe in the power of innovation. Sony make.believe™.

PRODUCT CAMPAIGN MESSAGE Home Entertainment System Materials: Believe in the future of home entertainment.

CATEGORY MESSAGE

ADVERTISING COPY HIGHLIGHT PRODUCT BENEFIT AND/OR FEATURE MESSAGE.

10 Words Complete your entertainment experience with 5.1 channels of high- (20 words ) quality surround sound with the Sony® HT-SF470 3D Matching Blu-ray Disc™ Surround Sound System.2

25 Words Complete your entertainment experience with 5.1 channels of high- (45 words ) quality surround sound and support for wireless rear speakers4 with the Sony® HT-SF470 3D Matching Blu-ray Disc™ Surround Sound System.2 Features 3D compatibility so you can enjoy incredible 3D sports, games and movies like never before.2 Connect multiple HD or 3D devices using a single HDMI™ cable per device (sold separately) and turn this surround system into your entertainment “hub”.1

50 Words Complete your entertainment experience with 5.1 channels of high- (72 words ) quality surround sound and support for wireless rear speakers4 with the Sony® HT-SF470 3D Matching Blu-ray Disc™ Surround Sound System.2 Features 3D compatibility so you can enjoy incredible 3D sports, games and movies like never before.2 Connect multiple HD or 3D devices using a single HDMI™ cable per device (sold separately) and turn this sound bar system into your entertainment “hub”.1 Elegant floor standing speakers and beautifully sleek monolithic design make it a great compliment to the Sony® BRAVIA® 3D HDTVs

Legal Footnotes 1. Requires sources connected with HDMI™ cables (sold separately) and compatible (min. 8 pt font) HDTV. 2. 3D viewing requires 3D content, 3D-ready HDTV and high speed HDMI™ cable. Other 3D accessories (including 3D glasses and emitter) may also be required for 3D viewing.

4. Transmits up to 164 feet. Signal and sound quality may vary. S-AIR wireless accessories required, sold separately.

Copyright/Trademarks © 2010 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part (min. 8 pt font) without written permission is prohibited. Sony, BRAVIA, BRAVIA Sync, Theathre Sync, S- Air and their respective logos are trademarks of Sony. Blu-ray Disc is a trademark. HDMI is a trademark of HDMI Licensing LLC. Dolby is a trademark of DolbyLaboratories. iPod and iPhone are trademarks of Apple Computers, Inc. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice. Non-metric weights and measures are approximate and may vary.

FACT TAG BULLETS (55 CHARACTERS) KEY SELLING POINTS IN ORDER OF PRIORITY. MUST BE WORDED AS CLEAN AND SIMPLE BENEFITS FOR THE CONSUMER. (MAX 10 BULLETS)

1. HDMI™ Repeater for simplified audio and video signal transfer1 2. 3D pass-through2 3. 1000 watt 5.1 channel surround sound (157W x 5 + 167W)3 4. Wireless S-AIR™ Rear Speakers & Wireless multi-room capability4 5. BRAVIA® Monolithic matching design for clean esthetics 6. Floor standing front and surround speakers 7. BRAVIA® Sync™ controls compatible devices w/ one remote5 8. Digital Media Port for iPod® (iPod cradle sold separately)6 9. 2 Digital Audio Inputs (1 Coax, 1 Optical) 10 Blu-ray Disc™ Audio Decoding (Linear PCM only)7 11. Digital Cinema Audio Calibration for quick speaker set-up 12. Audio Return Channel uses just one cable for TV audio8 13. Standby pass-through of Audio & Video via HDMI connected devices8 14. Dolby® Digital, dts® Audio Decoding9 Legal Footnotes 1. Requires sources connected with HDMI™ cables (sold separately) and (min. 8 pt font) compatible HDTV. Why do we have two sets 2. 3D viewing requires 3D content, 3D-ready HDTV and high speed HDMI™ of FNs? cable. Other 3D accessories (including 3D glasses and emitter) may also be required for 3D viewing. 3. Measurements at 3ohms, 180-20kHz with a THD of 1% 4. Transmits up to 164 feet. Signal and sound quality may vary. S-AIR wireless accessories required, sold separately. 5. Works with other BRAVIA® Sync™ or Theatre Sync™ labeled home audio/video products when connected via HDMI™ interface. 6. iPod® support is limited to the following players with the supplied dock: iPod® touch, iPod classic®, iPod nano® 1st, 2nd & 3rd generation, iPod® 4th& 5th generation &iPod® Mini. The optional TDM-IP50 will support iPhone® devices as well. 7. LPCM decoding requires HDMI™ cable (sold separately). 8. Requires sources connected with HDMI™ cables (sold separately) and compatible HDTV. Sound quality will vary depending on source. 9. Requires sources connected with HDMI™, Digital Coax, or optical cables (sold separately. Sound quality will vary depending on source.

Copyright/Trademarks © 2010 Sony Electronics Inc. All rights reserved. Reproduction in whole or in (min. 8 pt font) part without written permission is prohibited. Sony, BRAVIA, BRAVIA Sync, Theathre Sync, S-Air and their respective logos are trademarks of Sony. Blu-ray Disc is a trademark. HDMI is a trademark of HDMI Licensing LLC. Dolby is a trademark of DolbyLaboratories. iPod and iPhone are trademarks of Apple Computers, Inc. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice. Non-metric weights and measures are approximate and may vary.

KEY FEATURE COPY MUST BE SELECTED AND COPIED FROM GLOSSARY OF TERMS

FEATURE HEADLINE FEATURE DESCRIPTION (35 CHARACTERS) (250 CHARACTERS) HDMI™ Repeater Connect multiple devices via HDMI™ to your surround sound system, easily switch between them, and then connect everything to your HDTV with just one HDMI cable 1 3D Pass-Through Enjoy 3D Blu-ray Disc™ movies, video games and other 3D content with compatible players and HDTVs.2 Wireless S-AIR™ Rear Enjoy 5.1 channel surround sound without needing to run wires Speakers & multi-room across the room to the rear speakers. Easily stream audio to capability up to 10 rooms when you add optional S-AIR™ receiver/speaker systems (AIR-SA10) and a S-AIR™ Card (EZW- T100) to your S-AIR Capable System (EZW-T100 and each S-AIR Speaker System sold separately).4 BRAVIA Sync™ Conveniently operate and control all your HDMI™ connected Capable BRAVIA® Sync™ devices with one remote including: Blu-ray Disc™ Players, BRAVIA® HDTVs, home theater products, Handycam® Camcorders and Cyber-shot® Digital Cameras.5 Digital Media Port Connect a Digital Media Port (DMP) adapter (sold separately) to your audio system and access music from your iPod®, Walkman® player, or PC device.6 Blu-rayDisc™ HD Experience sound closer to the way it was captured with Audio (Linear PCM) LPCM. 7 Digital Cinema Auto Ensure you get the best sound experience from your surround Calibration sound system with Digital Cinema Auto Calibration. Simply place the included microphone where you will be seated and settings are automatically optimized based on the distance, delays and placement of your speakers.

Audio Return Channel Eliminate the need for extra cables connected to your TV. This feature allows audio to be sent from your compatible TV to your receiver through the same HDMI™ cable already being used to send audio and video to your TV. 8 Standby pass-through Conveniently access all your HDM™ connected devices of Audio & Video without having to power on the receiver.8 Legal Footnotes 1. Requires sources connected with HDMI™ cables (sold separately) and (min. 8 pt font) compatible HDTV. 2. 3D viewing requires 3D content, 3D-ready HDTV and high speed HDMI™ cable. Other 3D accessories (including 3D glasses and emitter) may also be required for 3D viewing. 4. Transmits up to 164 feet. Signal and sound quality may vary. S-AIR wireless accessories required, sold separately. 5. Works with other BRAVIA® Sync™ or Theatre Sync™ labeled home audio/video products when connected via HDMI™ interface. 6. iPod® support is limited to the following players with the supplied dock: iPod® touch, iPod classic®, iPod nano® 1st, 2nd & 3rd generation, iPod® 4th& 5th generation &iPod® Mini. The optional TDM-IP50 will support iPhone® devices as well. 7. LPCM decoding requires HDMI™ cable (sold separately). 8. Requires sources connected with HDMI™ cables (sold separately) and compatible HDTV. Sound quality will vary depending on source.

logos are trademarks of Sony. Blu-ray Disc is a trademark.HDMI is a trademark of HDMI Licensing LLC. iPod and iPhone are trademarks of Apple Computers, Inc. . All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice. Non-metric weights and measures are approximate and may vary.

LOGOS: LIST IN ORDER OF IMPORTANCE

HDMI Repeater 3D S-AIR BRAVIA Sync Digital Media Port Dolby Digital DTS

LEGAL AND FOOTNOTES MUST BE SELECTED FROM GLOSSARY OF LEGALLY APPROVED FOOTNOTES

TRADEMARK Sony, BRAVIA, BRAVIA Sync, Theatre Sync, Cyber-shot, Handycam,Walkman, S-Air, make.believe and their respective logos are trademarks of Sony. Blu-ray Disc is a trademark. HDMI is a trademark of HDMI Licensing LLc. Dolby is a trademark of Dolby Laboratories. iPod, iPhone are trademarks of Apple Computers Inc.. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice. Non-metric weights and measures are approximate and may vary.

Full Footnotes: 1. Requires sources connected with HDMI™ cables (sold separately) and compatible HDTV. 2. 3D viewing requires 3D content, 3D-ready HDTV and high speed HDMI™ cable. Other 3D accessories (including 3D glasses and emitter) may also be required for 3D viewing. 3. Measurements at 3ohms, 180-20kHz with a THD of 1% 4. Transmits up to 164 feet. Signal and sound quality may vary. S-AIR wireless accessories required, sold separately. 5. Works with other BRAVIA® Sync™ or Theatre Sync™ labeled home audio/video products when connected via HDMI™ interface. 6. iPod® support is limited to the following players with the supplied dock: iPod® touch, iPod classic®, iPod nano® 1st, 2nd & 3rd generation, iPod® 4th& 5th generation &iPod® Mini. The optional TDM-IP50 will support iPhone® devices as well. 7. LPCM decoding requires HDMI™ cable (sold separately). 8. Requires sources connected with HDMI™ cables (sold separately) and compatible HDTV. Sound quality will vary depending on source. 9. Requires sources connected with HDMI™, Digital Coax, or optical cables (sold separately. Sound quality will vary depending on source.