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CO Wine Industry Development Board Agenda

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CO Wine Industry Development Board Agenda COLORADO WINE INDUSTRY DEVELOPMENT BOARD 2645 5TH STREET, BOULDER, COLORADO 80304-3203 720.304.3406 / FAX: 720.304.3405 / WWW.COLORADOWINE.COM CO Wine Industry Development Board Meeting 23 May 2011 Colorado Department of Agriculture, Lakewood, CO Monday, May 23 Attending in Person: Monty Haltiner, Ken Dunn, Mike Thompson, Terry Cekola, Bob Witham, Sue Phillips, Doug Caskey, Kyle Schlachter, Dr. Horst Caspari, Dr. Steve Wallner Guests: Tim Burleigh, Jim Miller, both with the Colorado Dept. of Agriculture Attending via Adobe Connect: Guy Drew, Paul Hilbink, Corky Douglass, Kurt Eherenman Opening of Meeting 1. Meeting called to order by Mike Thompson, acting chair, as Guy Drew was not able to get a dependable connection to the meeting software. Review of Minutes 2. Mike Thompson opened discussion on the minutes from the previous meeting. a. Bob Witham moved to approve the minutes from the previous meeting. Sue Phillips seconded the motion. b. The minutes were passed unanimously. Presentation of research proposals 3. Monty Haltiner summarized Dr. Steve Menke’s Colorado/Nebraska Joint Quality Assurance Evaluation Study. a. The project would compare scoring for two types of wine quality assurance panels with a derived composite score of both panels. b. Study will be conducted in Nebraska due to lack of facilities in Colorado. c. Bob Witham mentioned that eventually he would like to see future evaluations closer to home. COLORADO WINE INDUSTRY DEVELOPMENT BOARD 2645 5TH STREET, BOULDER, COLORADO 80304-3203 720.304.3406 / FAX: 720.304.3405 / WWW.COLORADOWINE.COM d. Doug Caskey explained that the costs will be split with the Nebraska wine industry and the possibility of partnering with Metro State in the future. e. Bob Witham described conversation with Dr. Steve Menke about putting together flaw kits for the wineries involved in the Quality Improvement Program. f. Bob Witham moved to take this item under consideration without voting to approve. i. Monty Haltiner seconded the motion ii. Horst Caspari asked when the Board will approve it because if he doesn’t have the money in July he won’t be able conduct the study. iii. Steve Wallner asked what other information the Board would need to approve. 1. Bob Witham responded where the wine would come from. 2. Mike Thompson had budget concerns; it was more expensive than he had envisioned. 3. Terry Cekola asked about Steve’s research budget a. Doug responded that of the $31,000, $25,000 is for salary. The other $6,000 is CSU indirect costs. iv. Bob Witham said that he would contact Steve and ask him to present this to the Quality committee in more detail. 4. Horst Caspari presented his research proposal. Key points were: a. Zero growth in vineyard area for the first time. b. No ongoing work on disease control c. Shadow cast; using shadow to determine growth. d. Largest part of work is rootstock and grape variety trials. e. New multi-state evaluation. i. Hybrids have done really well and vinifera have done reasonably well. ii. Orchard mesa was 50% replanted so not much for winemaking from Orchard Mesa. iii. Aglianco was replaced with Chambourcin and Corot Noir. f. Bud Break delay study went well with 4 spring frosts. g. Pruning timing study needs to be repeated. h. Proposed maintaining yield potential study. i. Asked Board to consider potential conflict of interested because this trial will be conducted on Caspari’s personal vineyard property. ii. The Board has no problem with Horst conducting a study on his property. COLORADO WINE INDUSTRY DEVELOPMENT BOARD 2645 5TH STREET, BOULDER, COLORADO 80304-3203 720.304.3406 / FAX: 720.304.3405 / WWW.COLORADOWINE.COM i. Bob asked if we had a quorum. 6 Board members were present in person and three were on the phone, but not responsive due to technical difficulties. j. Bob Witham moved to accept the research budget proposal. Sue Phillips seconded. The motion passed with Guy Drew voting to not approve as he has not had enough time to read the proposal. Treasurer’s Report 5. Mike Thompson presented the treasurer’s report through 30 April 2011. a. Key points were that 2011 revenues are tracking just above previous years. b. Bob Witham expressed concerned that the numbers portrayed healthy growth but may not show actual problems with the industry. c. For FY 2011, spending is still right on track with the budget. d. Mike presented proposed 2012 budget. e. Monty Haltiner started discussion about not seeing the fruits of the Board’s spending. i. Key points of discussion were that distribution system is a problem. ii. Terry Cekola brought up the issue of public perception of Colorado wine quality. iii. Ken Dunn suggested that he has not seen the Board’s marketing efforts on the Western Slope. iv. Doug Caskey and Horst Caspari defended the Board’s marketing efforts. f. Mike Thompson asked if the Board needed to approve the budget i. Doug Caskey suggested that the Board attempt to trim $10,000 from budget. ii. Mike Thompson suggested that we adjourn for a working lunch. 6. Doug brought up Jake Harkins Coloradowino.com proposal. a. Monty Haltiner motioned to reject the proposal. Ken Dunn seconded. i. Bob Witham suggested the Board consider discussing having someone write about Colorado Wine for the Board. COLORADO WINE INDUSTRY DEVELOPMENT BOARD 2645 5TH STREET, BOULDER, COLORADO 80304-3203 720.304.3406 / FAX: 720.304.3405 / WWW.COLORADOWINE.COM ii. Doug Caskey presented the different levels of Jake’s proposal, including writing options. iii. Discussion on Bob Witham’s suggestion was tabled to discuss the scope of work for Wayne Belding. iv. The motion proposed by Monty Haltiner was passed 5-2 with Mike Thompson and Guy Drew voting against. The motion to not support Coloradowino.com was passed. 7. Doug Caskey presented the scope of work for Wayne Belding. Key points were: a. The Board would pay him a small honorarium for judging at the Colorado Cup and presenting at the Colorado Winefest in Denver. b. For FY 2012, the Board has budgeted $5000 to cover appearances and written pieces. $300 per appearance or short article, up to 15 for the year plus $500 for appearing at Colorado Mountain Winefest. c. Mike Thompson suggested that Wayne Belding could be better for the industry and our image and reach a bigger audience than Jake Harkins. d. The Board liked the idea of having a Master Sommelier as spokesperson. e. Terry Cekola motioned to use Wayne Belding as a spokesperson for FY 2012. Monty Haltiner seconded. The motion passed unanimously. 8. Doug Caskey presented an idea of offering coupons purchasing wine at the June 11 at the festival at Northfield at Stapleton at the June 9 Celebration of Premier Colorado Wines at the Governor’s Residence Tasting. a. The Board agreed that couponing should be left to the individual wineries. 9. Doug Caskey presented an update on the Colorado Cup competition and Colorado Winefest. a. Key points were that we have a variety of national judges b. Entries are slowly but steadily arriving. c. Doug described the schedule of events. i. Competition will be June 1-2. ii. Celebration of Premier Colorado Wines at the Governor’s Residence will be June 9. iii. Doug Caskey will host TiPS workshop, Kyle Schlachter will host Social Media Seminar and Bob Witham will host Quality Improvement Initiative meeting on June 10. COLORADO WINE INDUSTRY DEVELOPMENT BOARD 2645 5TH STREET, BOULDER, COLORADO 80304-3203 720.304.3406 / FAX: 720.304.3405 / WWW.COLORADOWINE.COM iv. Colorado Winefest will be at Northfield Stapleton June 11. d. Doug explained that the CWIDB is not contributing cash to the event, but Doug Caskey and Kyle Schlachter are putting in time and effort and Doug Caskey and Dr. Steve Menke will be presenting at the Winefest. e. Mike Thompson asked how to better promote events. i. Doug Caskey stated that 5280 is a sponsor and media coverage from 9News will be starting soon. We’ve reached out to other outlets, but have had a lukewarm response. ii. Northfield at Stapleton has really stepped up with their promotion efforts. f. Bob Witham asked for an estimated head count so that wineries can properly prepare. i. Doug Caskey and Julie Balistreri are co-chairs of the event. ii. Sarah Catlin should be sending regular ticket-sales updates and Doug Caskey will pass those numbers along to the attending wineries. 10. Doug Caskey updated the Board on the status of the brochure printing. a. The state print shop wanted to handle the printing rather than having the Board send it out to bid. b. Kyle Schlachter is doing the maps in house to save money. 11. Mike Thompson asked if the Board wanted to approve the 2012 budget. a. Doug Caskey explained each line item. 12. Kurt Ehrenmann presented the status of the website development a. Kyle and Doug will meet with Kurt to go through the site page by page so that the site can go live as soon as possible. b. The Board was pleased with design, but not with the length of time of development. 13. Bob Witham presented the status of the Quality Improvement Initiative a. Five wineries are in the process of going through the initiative. b. Doug Caskey will check on the status of room availability for the June 10 meeting. COLORADO WINE INDUSTRY DEVELOPMENT BOARD 2645 5TH STREET, BOULDER, COLORADO 80304-3203 720.304.3406 / FAX: 720.304.3405 / WWW.COLORADOWINE.COM c. Terry Cekola mentioned that using some sort of sticker/logo on the bottles of those wineries that pass the program. 14. Bob Witham moved to accept the proposed budget.
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