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LIDERAZGO EN AGRICULTURA 6OLUMENS Visión Con Espíritu Empresarial: Haciendo El Sueño Realidad

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LIDERAZGO EN AGRICULTURA 6OLUMEN��S� Visión Con Espíritu Empresarial: Haciendo El Sueño Realidad Foto: Photos.com LIDERAZGO EN AGRICULTURA 6OLUMENs Visión con espíritu empresarial: Haciendo el sueño realidad El autor enseña a otros emprendedores rurales a desarrollar una visión y a establecer metas… Aquí nos cuenta cómo construyó su propia visión y la ruta por la cual alcanzó sus metas. %UXFH%RVWHOPDQ (PSUHVDULRDJUtFRODGH1HEUDVND(VWDGRV8QLGRV Para el empresario, el liderazgo implica algo más que liderar: es aprender y también desarrollar ideas y ponerlas en práctica. carse, aprender de los errores propios y ayudar a otros a lograr el éxito. E La pregunta es, ¿cómo se logra es- l liderazgo to en la finca? Como empresario constituye la oportunidad de to- agrícola, he aprovechado muchas mar una idea, un concepto o un oportunidades para poner en principio y aplicarlo en la práctica práctica lo que predico. Soy uno mediante la creación de marcos de los fundadores y actualmen- que conducen a un avance o un te miembro de la junta directiva resultado final. Para el empresa- de la compañía Nebraska Woody rio, el liderazgo implica algo más Florals (nebraskawoodyflorals. que liderar: es aprender y tam- com). Mis habilidades en gestión bién desarrollar ideas y ponerlas comercial y mis años de expe- en práctica. Además, supone im- riencia como paralegal me per- pulsar el desarrollo de los indivi- mitieron ayudar a los directores duos, dándoles la libertad de ser a entender sus funciones y res- productivos, bien equilibrados y ponsabilidades. También trabajo seguros de sí mismos. Liderar es con el Nebraska Cooperative Deve- encontrar a las personas idóneas, lopment Center (NCDC) brindando que cuenten con las habilidades capacitación a nuestros directores requeridas para realizar el traba- y empleados, lo que incluye ca- jo. El liderazgo no es un evento pacitación práctica en elabora- que ocurre una vez en la vida, es ción de presupuestos y planes de un proceso continuo de autoedu- capacitación, y capacitación en li- 1 Bruce Bostelman, empresario agrícola de Nebraska, Estados Unidos. Nebraska Woody Florals, Heartland Nuts-N-More, Bohemian Alps Vineyard. Brinard, Nebraska 68626. Instituto Interamericano de Cooperación para la Agricultura LIDERAZGO EN AGRICULTURA intereses me ha preparado para Empezamos como forasteros, dado que ni la familia de comunicarme mejor con los di- mi esposa ni la mía provenían de esta área. Nos rodeaba rectivos y para ayudarlos a com- el escepticismo e incluso se burlaban de nosotros prender mejor las necesidades de abiertamente cuando nos veían trabajar en la finca. la compañía. Sería negligente si no mencio- nara la educación que he reci- derazgo en áreas como desarrollo líneas de productos. Este pro- bido, pero no me refiero solo a de una visión y establecimiento ceso es lento y supone muchos la educación formal. Continua- de metas. desafíos, dado que los intereses mente estoy aprendiendo y bus- Además, soy un directivo de de los miembros de nuestra jun- cando oportunidades que me Heartland Nuts-N-More (heart- ta son muy diversos. Aprender permitan crecer y me ayuden landnutsnmore.com), lo que a comunicarse con una variedad a continuar con mi desarrollo. constituye un desafío en térmi- de individuos ha sido un factor Recientemente me gradué del nos de liderazgo. Básicamente, clave para lograr el éxito. Du- Nebraska LEAD, un programa de somos un grupo variado de agri- rante los años, el haber trabaja- dos años dirigido a líderes prove- cultores, aficionados y profesio- do con personas con tan diversos nientes de nuestras comunidades nales productores de nueces, que una cooperativa local se encarga de procesar y vender. En la ac- Trabajando juntos hemos sido capaces de superar tualidad vendemos nueces; sin dificultades relativas a la viña y de producir excelentes embargo, estamos trabajando po- uvas y vinos merecedores de premios. co a poco para ampliar nuestras rurales, a fin de prepararlos para que asuman funciones de lideraz- go mayores y ayudarlos a entender mejor su estado, país y el mundo en general. Tierra para una viña Pero, ¿por qué me interesé en todas estas actividades relativas al espíritu empresarial agrícola? Crecí en un pequeño pueblo lla- mado Superior, ubicado en el sur del centro de Nebraska, en una época en que dicho pueblo vibra- ba y crecía. Aunque vivíamos en el centro, tenía parientes en la co- munidad agrícola, dedicados tan- to a la crianza de ganado lechero como de carne. En las fincas, yo ayudaba a ordeñar, alimen- tar a los terneros, apilar el heno y a realizar las tareas más comu- nes de la finca. Asimismo, mi LIDERAZGO EN AGRICULTURA 6OLUMENs esposa Jan es nativa de Nebras- ka y tiene familiares dedicados a Cultivar plantas ornamentales destinadas a la industria la agricultura. de las flores parece fácil; sin embargo, dicho esfuerzo ha tomado cerca de siete años para convertirse en lo que es $ESPUÏS DE A×OS DE PRESTAR hoy en día. servicio en la Fuerza Aérea de Estados Unidos, mi esposa y yo regresamos a residir en Nebraska. Siempre he disfrutado trabajar Program y alquilamos parcelas de como forasteros, dado que ni la con mis manos, cultivar plantas y tierra cultivable. familia de mi esposa ni la mía enfrentar los desafíos inherentes provenían de esta área. Nos ro- a los nuevos proyectos. Mien- Me interesé por primera vez en deaba el escepticismo e incluso tras estaba aún en el ejército, la el cultivo de uvas hace aproxima- se burlaban de nosotros abierta- industria vinícola de Nebraska DAMENTEA×OS MIENTRASHACÓA mente cuando nos veían trabajar empezaba a tomar forma, lo cual mi servicio militar. La industria en la finca. Nuestro sueño, The me produjo gran interés. Empe- de la uva acababa de iniciar en Bohemian Alps Vineyard, inició en cé a asistir a talleres sobre culti- Nebraska y a mí me fascinaba. - vo de uvas y a aprender cuanto Conversando con mis amigos en CON NUESTRA PRIMERA PLAN pudiera. Después de concluir mi Sonoma, California, nos dimos TACIØN DE M£ DE UVAS ,A servicio militar, nos mudamos a cuenta de que cualquier persona Crosse y St. Croix. Desde enton- Nebraska con la visión de buscar puede cultivar uvas; sin embargo, ces, hemos ampliado nuestra viña tierra para plantar una viña. Por la clave de ello es cultivar bayas A M£YHEMOSCULTIVADO fin encontramos dicha tierra; no de alta calidad mientras se traba- también uvas Traminette, Fron- obstante, dado que la finca no ja estrechamente con los clientes, tenac y de Chaunac en nuestra había sido preparada para el cul- es decir, los fabricantes de vino, finca. Actualmente vendemos tivo, literalmente tuvimos que a fin de producir las uvas de ca- uvas a dos fábricas de vino en Ne- empezar de cero. lidad que ellos requieren. Fue braska: Makovicka Winery y James entonces cuando me decidí a Arthur Vineyards. Además, somos uestra finca de aprender todo lo posible sobre el miembros activos de la Nebraska 64,7 hectáreas se cultivo de uvas. He asistido a con- Winery and Grape Growers Asso- ubica en Butler venciones anuales, numerosos ciation (NWGGA). County, Nebraska, talleres y otras actividades edu- cerca de un peque- reo que uno no pue- cativas ofrecidas por la Universi- Nño pueblo llamado Loma. A dicha de comprender real- dad Nebraska-Lincoln (UNL) y la área se le llamó the Bohemian Alps mente el significado Nebraska Wine and Grape Growers debido a su fuerte herencia checa de la expresión “un Association (NWGGA). Asimismo, y alemana y a sus colinas ondu- vino es tan bueno empecé a leer varias publicacio- ladas y diversos valles arbolados comoC las uvas del que está he- que cuentan con extensos pastos nes relativas al cultivo de uvas y cho” hasta que haya cultivado y que se destacan por la tierra cul- la fabricación de vino. Todo este prensado sus propias uvas y fer- conocimiento aumentó mi de- tivada. Nuestra finca es de natu- mentado y embotellado su propio seo de cultivarlas y, después de raleza diversa y única en muchos vino. Dicho proceso realmente comprar nuestra tierra, inicia- sentidos, no solo en la región en ha causado impacto en la manera mos el proceso de hacer nuestro que se ubica sino también en el en que manejo mi viña, dado que sueño realidad. resto del estado de Nebraska. Te- los defectos en las vides se per- NEMOS UNA VI×A DE M£ Hemos causado asombro en mu- ciben en el vino. Por ahora, nos cultivamos plantas ornamentales, chos miembros de la comunidad sentimos satisfechos con nuestro conocidas como florales leñosas, agrícola de la zona. Empezamos cultivo de uvas de alta calidad destinadas a la industria de las flores y la del diseño; y hemos iniciado nuestro propio cultivar Pensar en forma innovadora y convencer a otros de nogal negro y un huerto de para que no se desvíen de esta etapa de investigación pecanas. Además, mantenemos praderas vírgenes, hectáreas de y desarrollo constituye una lección de cómo seguir tierras para el Conservation Reserve adelante sin perjudicar a los demás. Instituto Interamericano de Cooperación para la Agricultura LIDERAZGO EN AGRICULTURA destinado a la industria viníco- la. Trabajando juntos hemos sido Estoy convencido de que las pequeñas fincas constituyen capaces de superar dificultades un aspecto vital para lograr la prosperidad rural. relativas a la viña y de producir excelentes uvas y vinos merece- dores de premios. Esperamos rea- lizar en el futuro más actividades yor. A esta parte de nuestra em- CUENTACONMIEMBROS%NCON- relacionadas con el desarrollo del presa la llamamos Willow Wood trar a las personas idóneas con las vino, pero no hemos decidido lo Gardens. Cultivamos una varie- habilidades idóneas en mercadeo que ello supondrá exactamente; dad de plantas leñosas para co- fue clave para desarrollar nuestra podría ser la producción de vinos secharlas y venderlas como tallos estrategia como empresa.
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