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Sponsor/Exhibitor Prospectus Sponsor/Exhibitor Prospectus OCTOBER 10-13, 2011 | JW MARRIOTT GRANDE LAKES | ORLANDO, FL APRIL 2-5, 2012 | OMNI DALLAS HOTEL | DALLAS, TX Participate in the World’s Leading Conference on Storage, Data Center Infrastructure and Business Continuity for: • IT Management • Storage Architects • IT Infrastructure Professionals • Business Continuity Planning Experts • Data Management Specialists • Network Professionals For sponsorship opportunities call: Ann Harris at 508-820-8667 www.snwusa.com October 10-13, 2011 • JW Marriott Grande Lakes • Orlando, Florida April 2-5, 2012 • Omni Dallas Hotel • Dallas, Texas PLAN NOW TO Today’s IT managers and practitioners need ever-more cost- SNW Technology Tracks efficient, reliable and robust solutions to manage increasing stores PARTICIPATE of data residing in numerous locations, including the cloud. That’s • Backup & Archiving SPRING 2012 where SNW comes in. With more than 150 speakers in 130 • Cloud Computing U.S. CONFERENCE sessions, our conference brings together end user case studies, industry experts, SNIA technical tutorials and more for four days of • Data Center SNW intensive education across the most important IT infrastructure April 2-5, 2012 disciplines. A strategic partnership between Computerworld and the • Data Management Omni Dallas Hotel Storage Networking Industry Association (SNIA), SNW is known Dallas, TX across the industry for its compelling agenda filled with practical • Data Security For Details: advice, hands-on learning and insights into emerging trends, • Professional Development www.snwusa.com technologies, products and solutions. Available Benefits Include: A key component of the SNW experience is the Expo, where • Solid State Storage • Main Stage Speaking attendees meet vendor companies showcasing cutting-edge • Storage Management Opportunities products and solutions. A Hands-On Lab, organized in association • Free Registration with SNIA, complements the Expo, offering demonstrations and • Storage Over IP for your Customers labs and featuring multi-vendor solutions in a vendor-agnostic • Meeting Suites environment. Both are staple activities for attendees. • The Converged Network • Exhibit Space • Virtualization • Solution Spotlight Act now to reserve your place Session in a Technical on the Sponsor/Exhibitor Roster • Virtualized Desktop Infrastructure Track Sponsor/Exhibitor opportunities are limited, so act now to reserve • Signage/Banners your spot. Contact Ann Harris, Vice President, Computerworld, • Exposure to hundreds of Strategic Programs and Events at 508-820-8667. Qualified Attendees Limited Sponsorship Opportunities EUROPE SNW Europe A limited number of sponsorship opportunities are available to November 2-3, 2011 companies seeking high-profile, pre-event and on-site exposure. Frankfurt Messe Conference Underwriters Sponsorships receive highest visibility and Frankfurt, Germany maximum access to the conference audience, along with other For Details: entitlements that include the ability to host partners in a pavilion. www.snweurope.com Platinum, Gold and Contributing Sponsorships receive branding and preferred exhibit locations in the Expo, along with options for heightened visibility through additional sponsorships. Previous sponsors hold right of first refusal during the renewal period. Exhibitor Opportunities A limited number of Exhibitor opportunities are available for companies that prefer on-site exposure rather than extensive exposure in the pre-event and post-event time frames. SNW offers “End-users tended to a turn-key option for companies that have limited budgets and that spend a lot of time talking provides visibility, demo space, and access to the conference with us. There appeared sessions and networking opportunities. to be a lot of fact SIGN UP NOW gathering going on. This is good for two reasons, it TO LOCK IN THE means people are FALL RATES interested in what we FOR APRIL 2012! offer and it gives us an opportunity to refine our products as we better understand their needs.” SNW Spring 2010 Sponsor Co-Owned and Endorsed by: Co-Owned and Produced by: Page 1 of 14 October 10-13, 2011 • JW Marriott Grande Lakes • Orlando, Florida April 2-5, 2012 • Omni Dallas Hotel • Dallas, Texas Audience Profile Job title Company Size •Total Registrants*: 2,053 More than 1,000 •Total Qualified** Registrants: 71% 1,430 IT (Director, Manager, Supervisor) •Total Qualified** Attendees: 41% Consultant 10% 776 •Total IT End-User Registrants: 1,375 Systems Integrator 10% •Total IT End-User Attendees: CIO/CTO/CSO 731 3% •Average company revenue: IT (EVP, SVP, VP) 500-999 4% 7% $3 billion Other IT Staff 2% Less than 100 Corporate Business 24% 100-499 Management 8% 13% 4% *Does not include staff/guest 41% Hold IT 71% are Employed at **IT end-users, integrators/consultants, press, analysts Management Titles Companies with 1,000+ employees Source: SNW Fall 2010 Executive Summary Purchase IT Budget Involvement $10-49 million Evaluate/Recommend 18% Products/Brands 53% $50-99 million 6% $1-9 million 26% $100-499 million 8% Authorize/Approve Purchase 21% $500-999 million $500,000-999,999 5% 5% Set Budget for Expenditures Determine the need to $1 billion or more $250,000-499,999 1% Purchase 9% 7% 4% Specify Features/Tech None of the Above Requirements None of the Above $100,000-249,999 4% Create IT Strategy 7% 6% 5% 8% Less than $100,000 4% 53% Evaluate/ $164 Million Average IT Budgets Recommend Products & Brands Past Sponsors AMD Data Center Systems Huawei Symantec Nimbus Data Solutions Solution Technology Amplidata Datalink IBM Oracle, America, Inc. SunGard Availability Anobit DATARAM IDEMA Panasas Services Apposite Technologies Dell Imation QLogic Symantec Aptare Dell Compellent Infortrend Quantum Texas Memory Systems Asigra Dot Hill Intel Rackspace Viking Modular ATTO Technology Eastman Kodak Isilon Systems RELDATA Solutions AutoVirt Company Marvell Riverbed Technology Virident Avere Systems EMC Seminconductor Scale Computing Virtual Intruments BlueArc Corporation Exar Corporation Methode-Data Scality VMWare Cambridge Computer F5 Networks Solutions Group SEPATON Zenith Infotech Cavium Networks FCIA Mezeo Software SMART Modular Zetta, Inc. Chelsio Fujitsu America, Inc. Micron Technology Technologies Communications Fusion-io NEC SNIA Solid State Code42 Software Hitachi Data Systems NetApp Storage Initiative CompTia HP Nimble Storage StorSimple Co-Owned and Endorsed by: Co-Owned and Produced by: Page 2 of 14 October 10-13, 2011 • JW Marriott Grande Lakes • Orlando, Florida April 2-5, 2012 • Omni Dallas Hotel • Dallas, Texas Sponsorship UNDERWRITER Underwriter Awareness: Pre-Conference Promotion Sponsor Package • One-time use of the pre-conference registration list (postal mailing list) and one-time use of email list (for those opted-in). Limited to 4 sponsors • Logo with company profile/links and Underwriter Sponsor designation appearing on SNW web site. $100,000 • Company name listed on SNW web site. • Logo and Conference Underwriter Sponsor designation appearing on planned attendee recruitment advertisements appearing in Computerworld* . • Logo and Underwriter Sponsor designation appearing in all conference related advertising promotion in Computerworld . Conference Ratings • Access to list of pre-registered press. Networking: On-site Visibility • 91% of sponsors • Exhibit space for up to a 20’ x 20’ booth (sponsor-provided) in the Expo/Ballroom during the hours of the Expo. /exhibitors were • Space for one kiosk display in the Platinum Galleria (SNW-provided display). satisfied that SNW met their needs and • Option to host a Partner Pavilion in the Expo for between 5-10 partner companies. objectives. • Highest level branding as Conference Underwriter • 2/3 of sponsors/ • Industry Leader presentation on main stage exhibitors said the • Solution Spotlight included in package perceived value of their presence in the • Sponsorship of Welcome Reception Galleria was • SNW-provided signage/banners with logo located onsite promoting company as a Conference Underwriter Excellent/Very • Joint sponsorship with Platinum Sponsors of Closing Reception Good. • Meeting space in host hotel or Conference area, for private networking meetings - best available location. Source: SNW Spring 2010 executive summary • Listing in official Conference Guide as Conference Underwriter • 1 full-page, 4-color advertisement in the official Conference Guide (preferred position) • Logo on all conference materials such as Agenda, official Conference Guide, Proceedings, signage and general session logo loop • Option to distribute one (1) marketing piece at registration • Opportunity to participate in Audience Response System (ARS) polling • 20 full conference registrations (with ability to purchase additional registrations at 50% off the prevailing rate) • Complimentary Full Conference registration for up to 30 IT professionals. • Access to dedicated press room for scheduled press meetings • Opportunity to conduct off-site tours, in coordination with SNW agenda (at additional cost) • Opportunity to participate in Passport Program in the Expo hall Lead Follow Up: Post-Conference Benefits • Three–time use of post-conference registration postal mailing list • Two-time use of opt-in email list • Full Executive Summary (including post-conference demographic report and tabulated results) • Participation in a post-conference evaluation for sponsorship feedback *Contingent upon contract being received prior to deadlines “Right of first refusal” through June 15, 2011 for the Fall 2011 event Co-Owned
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