Sponsor/Exhibitor Prospectus

OCTOBER 10-13, 2011 | JW MARRIOTT GRANDE LAKES | ORLANDO, FL

APRIL 2-5, 2012 | OMNI DALLAS HOTEL | DALLAS, TX

Participate in the World’s Leading Conference on Storage, Data Center

Infrastructure and Business Continuity for: • IT Management • Storage Architects • IT Infrastructure Professionals • Business Continuity Planning Experts • Data Management Specialists • Network Professionals

For sponsorship opportunities call: Ann Harris at 508-820-8667 www.snwusa.com October 10-13, 2011 • JW Marriott Grande Lakes • Orlando, Florida April 2-5, 2012 • Omni Dallas Hotel • Dallas, Texas

PLAN NOW TO Today’s IT managers and practitioners need ever-more cost- SNW Technology Tracks efficient, reliable and robust solutions to manage increasing stores PARTICIPATE of data residing in numerous locations, including the cloud. That’s • Backup & Archiving SPRING 2012 where SNW comes in. With more than 150 speakers in 130 • Cloud Computing U.S. CONFERENCE sessions, our conference brings together end user case studies, industry experts, SNIA technical tutorials and more for four days of • Data Center SNW intensive education across the most important IT infrastructure April 2-5, 2012 disciplines. A strategic partnership between Computerworld and the • Data Management Omni Dallas Hotel Storage Networking Industry Association (SNIA), SNW is known Dallas, TX across the industry for its compelling agenda filled with practical • Data Security For Details: advice, hands-on learning and insights into emerging trends, • Professional Development www.snwusa.com technologies, products and solutions. Available Benefits Include: A key component of the SNW experience is the Expo, where • Solid State Storage • Main Stage Speaking attendees meet vendor companies showcasing cutting-edge • Storage Management Opportunities products and solutions. A Hands-On Lab, organized in association • Free Registration with SNIA, complements the Expo, offering demonstrations and • Storage Over IP for your Customers labs and featuring multi-vendor solutions in a vendor-agnostic • Meeting Suites environment. Both are staple activities for attendees. • The Converged Network • Exhibit Space • Virtualization • Solution Spotlight Act now to reserve your place Session in a Technical on the Sponsor/Exhibitor Roster • Virtualized Desktop Infrastructure Track Sponsor/Exhibitor opportunities are limited, so act now to reserve • Signage/Banners your spot. Contact Ann Harris, Vice President, Computerworld, • Exposure to hundreds of Strategic Programs and Events at 508-820-8667. Qualified Attendees Limited Sponsorship Opportunities EUROPE SNW Europe A limited number of sponsorship opportunities are available to November 2-3, 2011 companies seeking high-profile, pre-event and on-site exposure. Frankfurt Messe Conference Underwriters Sponsorships receive highest visibility and Frankfurt, Germany maximum access to the conference audience, along with other For Details: entitlements that include the ability to host partners in a pavilion. www.snweurope.com Platinum, Gold and Contributing Sponsorships receive branding and preferred exhibit locations in the Expo, along with options for heightened visibility through additional sponsorships. Previous sponsors hold right of first refusal during the renewal period. Exhibitor Opportunities A limited number of Exhibitor opportunities are available for companies that prefer on-site exposure rather than extensive exposure in the pre-event and post-event time frames. SNW offers “End-users tended to a turn-key option for companies that have limited budgets and that spend a lot of time talking provides visibility, demo space, and access to the conference with us. There appeared sessions and networking opportunities. to be a lot of fact SIGN UP NOW gathering going on. This is good for two reasons, it TO LOCK IN THE means people are FALL RATES interested in what we FOR APRIL 2012! offer and it gives us an opportunity to refine our products as we better understand their needs.” SNW Spring 2010 Sponsor

Co-Owned and Endorsed by: Co-Owned and Produced by: Page 1 of 14 October 10-13, 2011 • JW Marriott Grande Lakes • Orlando, Florida April 2-5, 2012 • Omni Dallas Hotel • Dallas, Texas Audience Profile

Job title Company Size •Total Registrants*: 2,053

More than 1,000 •Total Qualified** Registrants: 71% 1,430 IT (Director, Manager, Supervisor) •Total Qualified** Attendees: 41% Consultant 10% 776 •Total IT End-User Registrants: 1,375 Systems Integrator 10% •Total IT End-User Attendees:

CIO/CTO/CSO 731 3% •Average company revenue: IT (EVP, SVP, VP) 500-999 4% 7% $3 billion Other IT Staff 2% Less than 100 Corporate Business 24% 100-499 Management 8% 13% 4% *Does not include staff/guest 41% Hold IT 71% are Employed at **IT end-users, integrators/consultants, press, analysts Management Titles Companies with 1,000+ employees Source: SNW Fall 2010 Executive Summary Purchase IT Budget Involvement

$10-49 million Evaluate/Recommend 18% Products/Brands 53% $50-99 million 6% $1-9 million 26%

$100-499 million 8% Authorize/Approve Purchase 21% $500-999 million $500,000-999,999 5% 5%

Set Budget for Expenditures Determine the need to $1 billion or more $250,000-499,999 1% Purchase 9% 7% 4% Specify Features/Tech None of the Above Requirements None of the Above $100,000-249,999 4% Create IT Strategy 7% 6% 5% 8% Less than $100,000 4% 53% Evaluate/ $164 Million Average IT Budgets Recommend Products & Brands Past Sponsors

AMD Data Center Systems Huawei Symantec Nimbus Data Solutions Solution Technology Amplidata Datalink IBM Oracle, America, Inc. SunGard Availability Anobit DATARAM IDEMA Panasas Services Apposite Technologies Dell Imation QLogic Symantec Aptare Dell Compellent Infortrend Quantum Texas Memory Systems Asigra Dot Hill Intel Rackspace Viking Modular ATTO Technology Eastman Kodak Isilon Systems RELDATA Solutions AutoVirt Company Marvell Riverbed Technology Virident Avere Systems EMC Seminconductor Scale Computing Virtual Intruments BlueArc Corporation Exar Corporation Methode-Data Scality VMWare Cambridge Computer F5 Networks Solutions Group SEPATON Zenith Infotech Cavium Networks FCIA Mezeo Software SMART Modular Zetta, Inc. Chelsio Fujitsu America, Inc. Micron Technology Technologies Communications Fusion-io NEC SNIA Solid State Code42 Software Hitachi Data Systems NetApp Storage Initiative CompTia HP Nimble Storage StorSimple

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UNDERWRITER Underwriter Awareness: Pre-Conference Promotion Sponsor Package • One-time use of the pre-conference registration list (postal mailing list) and one-time use of email list (for those opted-in). Limited to 4 sponsors • Logo with company profile/links and Underwriter Sponsor designation appearing on SNW web site. $100,000 • Company name listed on SNW web site. • Logo and Conference Underwriter Sponsor designation appearing on planned attendee recruitment advertisements appearing in Computerworld* . • Logo and Underwriter Sponsor designation appearing in all conference related advertising promotion in Computerworld . Conference Ratings • Access to list of pre-registered press. Networking: On-site Visibility • 91% of sponsors • Exhibit space for up to a 20’ x 20’ booth (sponsor-provided) in the Expo/Ballroom during the hours of the Expo. /exhibitors were • Space for one kiosk display in the Platinum Galleria (SNW-provided display). satisfied that SNW met their needs and • Option to host a Partner Pavilion in the Expo for between 5-10 partner companies. objectives. • Highest level branding as Conference Underwriter • 2/3 of sponsors/ • Industry Leader presentation on main stage exhibitors said the • Solution Spotlight included in package perceived value of their presence in the • Sponsorship of Welcome Reception Galleria was • SNW-provided signage/banners with logo located onsite promoting company as a Conference Underwriter Excellent/Very • Joint sponsorship with Platinum Sponsors of Closing Reception Good. • Meeting space in host hotel or Conference area, for private networking meetings - best available location. Source: SNW Spring 2010 executive summary • Listing in official Conference Guide as Conference Underwriter • 1 full-page, 4-color advertisement in the official Conference Guide (preferred position) • Logo on all conference materials such as Agenda, official Conference Guide, Proceedings, signage and general session logo loop • Option to distribute one (1) marketing piece at registration • Opportunity to participate in Audience Response System (ARS) polling • 20 full conference registrations (with ability to purchase additional registrations at 50% off the prevailing rate) • Complimentary Full Conference registration for up to 30 IT professionals. • Access to dedicated press room for scheduled press meetings • Opportunity to conduct off-site tours, in coordination with SNW agenda (at additional cost) • Opportunity to participate in Passport Program in the Expo hall Lead Follow Up: Post-Conference Benefits • Three–time use of post-conference registration postal mailing list • Two-time use of opt-in email list • Full Executive Summary (including post-conference demographic report and tabulated results) • Participation in a post-conference evaluation for sponsorship feedback

*Contingent upon contract being received prior to deadlines “Right of first refusal” through June 15, 2011 for the Fall 2011 event

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PLATINUM Platinum Sponsor Awareness: Pre-Conference Promotion Package • Logo with links and Platinum Sponsor designation appearing on SNW web site. • Company name listed on SNW web site. Limited to 10 sponsors • Logo and Platinum Sponsor designation appearing on planned attendee recruitment advertisements appearing in $58,750 Computerworld .* • Logo and Platinum Sponsor designation appearing in all conference related advertising promotion in Computerworld . • Access to pre-registered press list NEW! • One-time use of the pre-conference registration list (postal mailing list). Networking: On-site Visibility Solution Spotlight: • Exhibit space for up to a 10’ x 10’ display (sponsor-provided) in the Expo during the hours of the Conference Have the opportunity to Expo. (Displays only; no tabletops.) address SNW’s • Space for a kiosk display in the Platinum Galleria (SNW-provided display). audience during the • Option to host a Partner Pavilion in the Expo for between 5-10 partner companies. (See pg. 6 for Partner Pavilion conference with a details and additional costs.) Solution Spotlight - a forty-minute position in • SNW-provided signage/banners with logo located onsite promoting company as a Platinum Sponsor. the agenda to present a • Joint sponsorship with Platinum Sponsors & Underwriter of Closing Reception. solution or product- • Meeting space in host hotel, for private networking meetings. based presentation. A Solution Spotlight can • Listing in official Conference Guide. be presented by an end- • 1 full-page, 4-color advertisement in the official Conference Guide. user customer, channel • Logo on all conference materials such as Agenda, official Conference Guide, Proceedings and general session partner or member of logo loop. your own team. There is • Option to distribute one (1) marketing piece at registration. limited inventory within each track and they are • 10 Full Conference Program registrations providing access to meals, networking receptions, gala dinner, available on a first- conference sessions and expo for use by: sponsor executives; sponsor-invited/designated business come, first served basis partners/resellers/channel partners; and/or exhibit staff. as SNW tracks are • Option to purchase up to 15 additional registrations for representatives of sponsor company (only) at 50% off announced. prevailing rate, provided registrations are received no later than 72 hours prior to the start of the conference. First option to Platinum • Complimentary Full Conference registration for up to 20 IT professionals. Sponsors & Underwriter. • Access to dedicated press room for scheduled press meetings Cost for option: $9,500 (included for Underwriters and • Opportunity to conduct off-site tours, in coordination with SNW agenda (at additional cost) Platinum Plus Sponsors) • Opportunity to participate in Passport Program in the Expo hall

Lead Follow Up: Post-Conference Benefits • Two–time use of post-conference registration list (postal mailing list). • One-time use of email list for those opted-in. • Full Executive Summary (including post-conference demographic report and tabulated results) • Participation in a post-conference evaluation for sponsorship feedback.

*Contingent upon contract being received prior to deadlines “Right of first refusal” through June 15, 2011 for the Fall 2011 event

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PLATINUM PLUS Platinum Plus Awareness: Pre-conference Promotion Sponsor Package • Logo with company profile/links and Platinum Sponsor designation appearing on SNW web site • See Platinum on pg. 5 Limited to 8 sponsors $76,750 Networking: On-site Visibility • Exhibit space for up to a 10’ x 20’ display (sponsor-provided) in the Expo/Ballroom during the hours of the Expo. (Displays only; no tabletops.) • Solution Spotlight included in package. • Opportunity to conduct off-site tours, in coordination with SNW agenda (at additional cost). • See Platinum Plus on pg. 5 Lead Follow Up: Post-conference Benefits • See Platinum on pg. 5

PARTNER PAVILION

Partner Pavilion Networking: On-Site Visibility Package For each Partner: $5,000/partner* • SNW provided kiosk set-ups of approximately 3’ x 3’ x 8’ in the Expo/Ballroom during the hours of the Conference *minimum of 6 partners, maximum of Expo. Host companies may provide their own kiosk properties with prior approval from SNW management 10 partners • Partner Pavilion signage/banner bearing host company logo and partner logos *Only available to Platinum/Platinum Plus Sponsors and Underwriters • Option to locate Sponsor’s own Platinum booth in designated Partner Pavilion area. • Option for additional sponsorship/advertising featuring Host and Partners on an “as available” basis • Option to distribute one (1) marketing piece at registration • Company logo sign on kiosk • 1 Full Conference Program registration providing access to meals, networking receptions, conference sessions and expo. Option to purchase 1 (only) additional Full Conference Program registration at 50% off the prevailing rate, provided registration is received no later than 72 hours prior to the start of the conference • Listing in official Conference Guide

A 10% discount will be offered to companies hosting a Partner Pavilion with the maximum number of 10 kiosks

*Contingent upon contract being received prior to deadlines “Right of first refusal” through June 15, 2011 for the Fall 2011 event

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GOLD Gold Sponsor Awareness: Pre-conference Promotion Package • Logo with links and Gold Sponsor designation appearing on SNW website. • Company name listed on SNW web site. Limited to 20 sponsors • Logo and Gold Sponsor designation appearing on up to 6 planned attendee recruitment advertisements $37,750 appearing in Computerworld .* • Access to pre-registered press list

Networking: On-Site Visibility • Exhibit space for up to a 10’ x 10’ display (sponsor-provided) in prime location of the Expo/Ballroom during the hours of the Conference Expo. • SNW-provided signage/banners with logo located onsite promoting company as a Gold Sponsor • Logo on conference materials such as Agenda, official Conference Guide, Proceedings and general session logo loop. • Listing in official Conference Guide. • 8 Full Conference Program registrations providing access to meals, networking receptions, conference sessions and expo for use by: sponsor executives; sponsor-invited/designated business partners/resellers/channel partners; and/or exhibit staff. Option to purchase up to 10 additional registrations for representatives of sponsor company (only) at 50% off prevailing rate, provided registrations are received no later than 72 hours prior to the start of the conference. • Complimentary Full Conference registration for up to 15 IT professionals. • Access to dedicated press room for scheduled press meetings • Opportunity to participate in Passport Program in the Expo hall Lead Follow Up: Post-Conference Benefits • Two–time use of post-conference registration list (postal mailing list). • Full Executive Summary (including post-conference demographic report and tabulated results) • Participation in a post-conference evaluation for sponsorship feedback

“I particularly liked that I was able to interact with users in a casual environment. The HOL was quite open, and I appreciated the fact that I was able to have candid and open conversations with users.” SNW Spring 2010 Sponsor

*Contingent upon contract being received prior to deadlines “Right of first refusal” through June 15, 2011 for the Fall 2011 event

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CONTRIBUTING Contributing Awareness: Pre-Conference Promotion Sponsor Packages • Logo with links and Contributing Sponsor designation on SNW website. • Company name listed on SNW web site. $19,500 • Access to pre-registered press list Networking: On-Site Visibility • Exhibit space of approximately 10’ wide x 5’ deep in the Expo/Ballroom during the hours of the Expo. Contributing Sponsors may supply displays, provided they meet space requirements outlined in the SNW service manual. At Sponsors option, a tabletop display may be used. “End-users tended to • Logo on conference materials such as Agenda, official Conference Guide, Proceedings and general session logo spend a lot of time loop. talking with us. There appeared to be a lot of • Listing in official Conference Guide. fact gathering going • 5 Full Conference Program registrations providing access to meals, networking receptions, conference sessions on. This is good for two reasons, it means and expo for use by: sponsor executives; sponsor-invited/designated business partners/resellers/channel people are interested partners; and/or exhibit staff. Option to purchase up to 8 additional registrations for representatives of sponsor in what we offer and it company (only) at 50% off prevailing rate, provided registrations are received no later than 72 hours prior to the gives us an opportunity start of the conference. to refine our products as we better • Complimentary Full Conference registration for up to 10 IT professionals. understand their • Access to dedicated press room for scheduled press meetings. needs.” • Additional exposure or recognition for sponsorship of one component of the conference. Options are assigned by SNW Spring 2010 date of original contract. Options may include sponsorships of refreshment stations, press room, refreshment Sponsor breaks, conference proceedings, etc. Contact SNW sales team for details. Based on availability. Lead Follow Up: Post-Conference Benefits • One-time (only) use of post-conference registration list (postal mailing list). • Full Executive Summary (including post-conference demographic report and tabulated results) • Participation in a post-conference evaluation for sponsorship feedback

*Contingent upon contract being received prior to deadlines “Right of first refusal” through June 15, 2011 for the Fall 2011 event

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INCREASED VISIBILITY OPPORTUNITIES These sponsorships are available on a first contracted, first choice basis and must be contracted at least 5 weeks prior to the conference.

Best Practices This opportunity includes exclusive sponsorship of the Best Practices Awards Program and Ceremony. Computerworld will conduct interviews on-site with the Best Practices award winners, content of which will be Awards & Editorial aggregated into an 8 page online document to be syndicated in eBook format. At the back end of the eBook, there Electronic will be a sponsor resource page containing up to 4 relevant content assets. Supplement (Option to embed video of the interviews into the online document available at additional cost.) Limited to 1 sponsor $75,000

Our turnkey roundtables program offers everything from determining your business objectives to topic development Executive and delivery that will resonate with your target audience, onsite at the event. Programs include attendee acquisition Roundtable of the highest caliber IT executives, and event follow up to help nurture the relationships developed at the event–all to create an event that meets or exceeds your marketing and sales goals. Think of our staff as an extension of your 2-3 Available team focused on content, event logistics, marketing and technology. While you concentrate on your multitude of $22,500 priorities, we’ll deliver a successful event solution, and keep you informed every step of the way.

Engage in discussions on top business and information technology concerns with leading IT executives during an Executive Dinner interactive dinner. As the sole sponsor, this turnkey event offers everything from topic development that will 2-3 Available resonate with your target audience, to site selection and audience generation in order to create an event to meet $13,500 your marketing and sales needs.

Bags are provided to all attendees at registration and contain the on-site conference program guide and materials, and Registration pertinent handouts from the sponsoring company. Computerworld recommendeds inserting a high-level marketing Briefcase piece, relevant White Paper(s) or information regarding sessions including any handouts and other event participation Limited to 1 sponsor highlights. Sponsors may also place a gift (mutually agreed upon with Computerworld Executive Programs) in each bag. $17,000 (does not include cost of collateral and/or gift) Lanyard Sponsor logo displayed on the SNW badge lanyards provided to each attendee during registration. Limited to 1 sponsor $7,500

Memory Stick The sponsor’s logo is prominently displayed on high-level memory sticks handed out to each attendee at registration. Sponsor has the option to pre-load the memory sticks with company description and contact Limited to 1 sponsor information, as well as White Papers, reports and other relevant and beneficial documents (upon mutual agreement $15,000 between sponsor and Computerworld Executive Programs).

General Session Audience Response System will be activated throughout the event and will display your logo on real time polling slides. You’ll have the opportunity to offer topics/subjects for a custom question and formal ARS Sponsorship announcement and acknowledgement of your sponsorship during program as well. Limited to 5 sponsors $3,500 (per day)

As a sponsor of either the morning or afternoon general session you will have the opportunity to promote your General Session company's information through distribution of white papers, company information or speaking session promotions. Collateral Drop (Materials will be provided by sponsor and SNW will handle distribution of materials) Limited to 3 sponsors $2,500 (per session)

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ADDITIONAL OPPORTUNITIES Conference pen package Place your company logo/message on the pens handed out at registration and in general sessions. Limited to 1 sponsor $3,500 (plus cost of item)

Conference break Increase your brand visibility at SNW by exclusively sponsoring one SNW conference break (no additional cost to package sponsor). This opportunity includes exclusive signage with logo in the break areas. $5,000

Other options Sponsors may opt to distribute an item of ‘business utilitarian value’ to all registrants. Items may include, but are “Create your own” not limited to, padfolios, key chains, luggage tags, etc. Items are subject to approval by SNW. The SNW staff is $5,000 (plus additional available to make recommendations, source samples, coordinate production/delivery etc. Cost of merchandise is costs) responsibility of the Sponsor.

Provide an incentive for IT professional attendees to visit your booth! With the SNW Passport Program, IT professionals will receive a card with a list of participating sponsors/booths. When an IT professional visits your SNW Passport booth their card is stamped. Once their card is filled out they are entered into raffles for prizes supplied by the Program sponsors. Limited to 15 sponsors Each sponsor provides a raffle item worth at least $250. There are two raffle drawings - one on Tuesday and one per day (Contributing on Wednesday. This is a great way to drive traffic since in order to be eligible for these great prizes, IT sponsors & Exhibitors) professionals will have to visit your booth! $1,000

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EXHIBITOR OPTIONS Participating Awareness: Pre-conference Promotion Partner Package • Company name listed on the Conference Web site. (Exhibitor Package) • Access to pre-registered press list $11,500 Networking: On-site Visibility • 6’ x 2’ SNW-provided draped and skirted table in the Expo/Ballroom during the hours of the Conference Expo (table top display only – no booth properties permitted). • Listing in official Conference Guide. • 3 Full Conference Program registrations providing access to meals, networking receptions, conference sessions and expo for use by: sponsor executives; sponsor-invited/designated business partners/resellers/channel partners; and/or exhibit staff. Option to purchase up to 5 additional registrations for representatives of sponsor company (only) at 50% off prevailing rate, provided registrations are received no later than 72 hours prior to the start of the conference. • Complimentary Full Conference registration for up to 8 IT professionals. Turnkey program includes prepared email invitation copy and .pdf invitation containing SNW Registration Application customized with Sponsor logo. Only qualified applicants meeting the definition of “IT professional” on the application will be accepted. All applications are subject to approval by both the sponsor and SNW. • Access to dedicated press room for scheduled press meetings. Lead Follow Up: Post-Conference Benefits • Full Executive Summary (including post-conference demographic report and tabulated results) • Participation in a post-conference evaluation for sponsorship feedback

“Right of first refusal” through June 15, 2011 for the Fall 2011 event

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EXHIBITOR OPTIONS (continued) Associate Exhibitor Pre-Conference Promotion: Package • Company name listed on the Conference Web site. (Turnkey Exhibit) • Access to pre-registered press list. $7,250 Networking: On-Site Visibility • Listing in official Conference Guide. • Exhibit space of approximately 1 meter x 1 meter SNW-provided demo kiosk in the Expo/Ballroom during the hours of the Conference Expo. (Kiosk footprint only, no additional real estate.) Includes 10 amp electrical, monitor and color logo header sign • 2 Full Conference Program registrations providing access to meals, networking receptions, conference sessions and expo for use by: sponsor executives; sponsor-invited/designated business partners/resellers/channel partners; and/or exhibit staff. Option to purchase up to 4 additional registrations for representatives of sponsor company (only) at 50% off prevailing rate, provided registrations are received no later than 72 hours prior to the start of the conference. • Complimentary Full Conference registration for up to 5 IT professionals. Turnkey program includes prepared email invitation copy and .pdf invitation containing SNW Registration Application customized with Sponsor logo. Only qualified applicants meeting the definition of “IT professionals” on the application will be accepted. All applications are subject to approval by both the sponsor and SNW. • Access to dedicated press room for scheduled press meetings. Lead Follow Up: Post-Conference Benefits • Full Executive Summary (including post-conference demographic report and tabulated results) • Participation in a post-conference evaluation for sponsorship feedback

*“Right of first refusal” through June 15, 2011 for the Fall 2011 event

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INTERNATIONAL SPONSORSHIPS AVAILABLE (Available to companies based outside the U.S. that have no resident U.S. sales or marketing offices/representation.) International Includes all Contributing sponsor entitlements as outlined on page 8 of the Sponsor Package sponsor/exhibitor brochure PLUS: $18,500** • 10' booth structure (stand) provided by SNW with full color logo header and space to mount additional graphics • 6' draped table ** represents a value of $21,500 • 10amp power • Display monitor • 200 copies of one-page brochure (8.5" x 11", color or B/W) per your own .pdf file provided) printed and delivered to your booth • Includes 5 Full Conference Registrations

International Includes all Associate Exhibitor sponsor entitlements as outlined on page 12 of Exhibitor Package the sponsor/exhibitor brochure PLUS: • Exhibit space of approximately 1 meter x 1 meter SNW-provided demo kiosk in the Expo/Ballroom during the $7,500** hours of the Conference Expo. (Kiosk footprint only, no additional real estate.) Includes 10 amp electrical, ** represents a value monitor and color logo header sign of $8,000 • 200 copies of one-page brochure (8.5" x 11", color or B/W) per your own .pdf file provided) printed and delivered to your booth • Includes 2 Full Conference Registrations

SPECIAL OFFER

SNIA/SNW Incentive* As SNW is a partnership between SNIA and IDG Enterprise, our respective organizations are offering a joint incentive to companies new to both SNW and SNIA. Available to companies that have not recently sponsored or exhibited** in SNW and that are not currently members of SNIA. Commit as a sponsor to SNW (Spring or Fall 2011) and join SNIA (U.S. company membership) and receive the following benefits: • 25% discount on one-year SNIA membership • Upgrade to the next level of participation at SNW with all the benefits of the upgraded package at no additional cost * Available only to companies that have not sponsored/exhibited at SNW in 2010-2011 and that are not on the SNIA member roster for 2011. For more information on SNIA membership and benefits contact: Marty Foltyn, Business Development Representative, SNIA, [email protected] or 858.720.9780.

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JW Marriott Grande Lakes JW Marriott luxury resort in Orlando, Florida boasts a lavish spa, acclaimed golf course and guided Eco Tours to accommodate your The Premier Forum For Users and Vendors leisure needs. Premier hotel and resort in Orlando, FL featuring “SNW continues to be the world's largest open-industry unparalleled Orlando resort accommodations featuring plush bedding event focused on storage networking, information and stunning resort views. management and critical IT topics including virtualization, cloud, security and energy efficiency. Co-owned by For action and thrills head to Universal Studios and then experience SNIA and Computerworld, and produced twice per year since 1999, SNW offers four days of continual nightlife at City Walk. Busch Entertainment Parks featuring networking, education, and current insights into SeaWorld, Discovery Cove, and Aquatica Water Park. The Mall at challenges, trends and solutions. SNW provides the unique experience where the entire industry convenes, Mellenia offers high end retail stores including end-users, vendors, analysts, media, and the where you can browse and shop. channel, to exchange experiences, perspectives, and requirements for data management and storage solutions.

End-users attend SNW for its educational and decision- influencing experience. At the end of the event, they leave with actionable ideas, best practices, and solutions to their own challenges. SNIA enriches the event with a continuum of educational content spanning technology tutorials, topic-specific summits and panels, professional certification preparation, hands-on labs, whitepapers, technology standards, and an industry dictionary.

Sponsors have the opportunity to inform the industry of Omni Dallas Hotel their latest solutions and successes, as well as meet with customers and new prospects. SNIA invites SNIA The 1,000-room hotel in the heart of downtown Dallas is scheduled members and other vendors to participate as sponsors or to open December 2011. exhibitors in SNW in 2011-12.”

WAYNE ADAMS The property will work in concert with the Dallas Convention Center, CHAIRMAN , B OARD OF DIRECTORS one of the largest in the US with over one million square feet of STORAGE NETWORKING INDUSTRY ASSOCIATION exhibit space, to offer the most available conference space in downtown Dallas with the latest state-of-the-art meeting and break-out facilities. The current design is an appealing and sophisticated scheme with a contemporary reflective glass exterior and rich, native textures for the interior. It includes more than 110,000 square feet of meeting space, multiple regionally authentic restaurants, our premier signature spa, well-appointed pool and fitness facilities, and a Starbucks -- all at a convenient location in the heart of downtown “Call for Presentations” and Speaking Opportunity Dallas. Inquiries Users, implementers, and vendors of storage products/solutions are invited to submit their proposals for consideration as speakers for SNW Fall 2011 online at www.snwusa.com. Contact Derek Hulitzky, Vice President, Content Development, for more information at 508-620-7705 or visit www.snwusa.com

Co-Owned and Endorsed by: Co-Owned and Produced by: Page 13 of 14 October 10-13, 2011 • JW Marriott Grande Lakes • Orlando, Florida April 2-5, 2012 • Omni Dallas Hotel • Dallas, Texas

Upcoming Events/Sales Contacts For more information about SNW, or any of our premier conferences reaching IT audiences, please contact your Computerworld sales executive or visit: http://events.computerworld.com

About the Producer Upcoming Conferences Sales Contacts IDG Enterprise, publisher of CFOworld, CIO, CIO OSBC John Amato Executive Council, May 16-17, 2011 VP, Publisher Computerworld, CSO, Hilton San Francisco Union Square 508.820.8279 DEMO, InfoWorld, ITworld San Francisco, California [email protected] and Network World, delivers http://www.osbc.com high-level, strategic Ann Harris resources to IT, financial and The Computerworld Honors Program VP, Event Sponsorship Sales security professionals June 20, 2011 508.820.8667 through its Websites, publications, executive Andrew W. Mellon Auditorium [email protected] conferences and peer Washington, D.C. exchange. IDG Enterprise http://www.cwhonors.org provides an encompassing array of event platforms BI & Analytics Perspectives including CIO 100, CSO September 18-20, 2011 Perspectives, IT Roadmap Wigwam Golf Resort & Spa and Premier 100, Phoenix, Arizona connecting IT, finance and http://www.biperspectives.com security professionals with each other, and with the leading technology SNW Fall companies focused on October 10-13, 2011 supplying the critical tools to JW Marriott Grande Lakes make their organizations Orlando, Florida competitive. http://www.snwusa.com

Premier 100 IT Leaders Conference March 11-13, 2012 JW Marriott Desert Ridge Phoenix, Arizona http://www.premier100.com

SNW Spring April 5-12, 2012 Omni Dallas Hotel Dallas, Texas http://www.snwusa.com

Co-Owned and Endorsed by: Co-Owned and Produced by: Page 14 of 14 Underwriter Platinum Plus Platinum Gold Contributing Participating Associate Sponsorship Comparison Sponsor Sponsor Sponsor Sponsor Sponsor Exhibitor Exhibitor Price $100,000 $76,750 $58,750 $37,750 $19,500 $11,500 $7,250 Sponsorships Available 4 8 10 20 Awareness: Pre-Conference Promotion Company name listed on SNW website + + + + + + + Access to pre-registered press list + + + + + + + Logo with company links on SNW website + + + + + Logo and sponsor designation appearing on planned attendee recruitment advertisements appearing in Computerworld + + + + Logo and sponsor designation in all conference related advertising promotion in Computerworld + + + One-time use of the pre-conference registration list (postal mailing) + + + Company profile on SNW website + + One-time use of email list (for those who opted-in) + Networking: On-site Visibility Full Conference Program Registrations for use by: sponsor executives, sponsor-invited/designated business partners/resellers/channel partners and/or exhibit staff 20 15 10 8 5 3 2 Option to purchase additional registration for representatives of sponsor company (only) at 50% off the prevailing rate Unlimited 20 15 10 8 5 4 Complimentary Full Conference registrations for Customers/Prospects (must be IT Professionals*) 30 25 20 15 10 8 5 Table Top Exhibit Space in the Expo Hall/Ballroom 20'x20' 10'x20' 10'x10' 10'x10' 10'x5' Only Kiosk Listing in official Conference Guide + + + + + + + Access to dedicated press room for scheduled press meetings + + + + + + + Inclusion in General Session Logo Loop + + + + + SNW-provided signage/banners with logo located onsite + + + + + Logo on all conference materials (Agenda, Official Conference Guide and Proceedings, signage) + + + + + Passport in the Expo - sponsor to provide gift + + + + Platinum Galleria Space + + + Option to host a Partner Pavilion in the Expo + + + Option to distribute one (1) marketing piece at registration + + + Official Executive Meeting Suite in host hotel (for 3 days/nights), for private networking meetings + + + 1 full-page, 4-color advertisement in the official Conference Guide + + + Joint sponsorship of the Closing Reception + + + Industry Leader mainstage & Solution Speaking Opportunity Solution Spotlight Spotlight Opportunity to conduct off-site tours, in coordination with SNW agenda (at additional cost) + + + Opportunity to participate in ARS Polling + Joint Sponsorship of Welcome Reception + Highest level branding as Conference Underwriter + Additional exposure or recognition for sponsorship of one component of conference - Options are assigned by SNW based on date of original contract + Lead Follow Up: Post-Conference Benefits Full Executive Summary (including post-conference demographic report and tabulated results) + + + + + + + Participation in a post-conference evaluation + + + + + + + + + + + + (two-time (two-time (one-time Use of post-conference registration list (postal mailing list) (three-time use) (two-time use) use) use) use) One-time use of email list for those opted-in (two-time use) + +