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Sponsorship EXHIBITOR OPTIONS SPRING 2012 Information Infrastructure for a Customer-Focused, Always-On World Sponsor/Exhibitor Prospectus APRIL 2-5, 2012 | OMNI DALLAS HOTEL | DALLAS, TX OCTOBER 16-19, 2012 | SANTA CLARA CONVENTION CENTER | SANTA CLARA, CA Participate in the World’s Leading Conference on Storage, Data Center Infrastructure and Business Continuity for: • IT Management • Storage Architects • IT Infrastructure Professionals • Business Continuity Planning Experts • Data Management Specialists • Network Professionals For sponsorship opportunities call: Ann Harris at 508-820-8667 or [email protected] www.snwusa.com April 2-5, 2012 • Omni Dallas Hotel • Dallas, Texas October 16-19, 2012 • Hyatt Regency/Santa Clara Convention Center • Santa Clara, California PLAN NOW TO Today’s IT managers and practitioners need ever-more cost- SNW Technology Tracks* efficient, reliable and robust solutions to manage increasing stores PARTICIPATE of data residing in numerous locations, including the cloud. That’s • Backup & Archiving SPRING 2012 where SNW comes in. With more than 150 speakers in 130 • Cloud Computing U.S. CONFERENCE sessions, our conference brings together end user case studies, industry experts, SNIA technical tutorials and more for four days of • Data Center SNW intensive education across the most important IT infrastructure April 2-5, 2012 disciplines. A strategic partnership between Computerworld and the • Data Management Omni Dallas Hotel Storage Networking Industry Association (SNIA), SNW is known Dallas, TX across the industry for its compelling agenda filled with practical • Data Security FALL 2012 advice, hands-on learning and insights into emerging trends, • Professional Development U.S. CONFERENCE technologies, products and solutions. • Solid State Storage SNW A key component of the SNW experience is the Expo, where October 16-19, 2012 attendees meet vendor companies showcasing cutting-edge • Storage Management Santa Clara Convention Ctr. products and solutions. A Hands-On Lab, organized in association Santa Clara, CA with SNIA, complements the Expo, offering demonstrations and • Storage Over IP For Details: labs and featuring multi-vendor solutions in a vendor-agnostic www.snwusa.com environment. Both are staple activities for attendees. • The Converged Network Available Benefits Include: Act now to reserve your place • Virtualization • Main Stage Speaking • Virtualized Desktop Infrastructure Opportunities on the Sponsor/Exhibitor Roster • Free Registration Sponsor/Exhibitor opportunities are limited, so act now to reserve *Subject to change for your Customers your spot. Contact Ann Harris, Vice President, Computerworld, • Meeting Suites Strategic Programs and Events at 508-820-8667. • Exhibit Space • Solution Spotlight Limited Sponsorship Opportunities Session in a Technical A limited number of sponsorship opportunities are available to Track companies seeking high-profile, pre-event and on-site exposure. • Signage/Banners Conference Underwriters Sponsorships receive highest visibility and • Exposure to hundreds of maximum access to the conference audience, along with other Qualified Attendees entitlements that include the ability to host partners in a pavilion. Platinum, Gold and Contributing Sponsorships receive branding and EUROPE preferred exhibit locations in the Expo, along with options for SNW Europe heightened visibility through additional sponsorships. Previous October 30-31, 2012 sponsors hold right of first refusal during the renewal period. Congress Frankfurt Frankfurt, Germany Exhibitor Opportunities For Details: A limited number of Exhibitor opportunities are available for www.snweurope.com companies that prefer on-site exposure rather than extensive exposure in the pre-event and post-event time frames. SNW offers a turn-key option for companies that have limited budgets and that provides visibility, demo space, and access to the conference sessions and networking opportunities. Co-Owned and Endorsed by: Co-Owned and Produced by: Page 1 of 14 April 2-5, 2012 • Omni Dallas Hotel • Dallas, Texas October 16-19, 2012 • Hyatt Regency/Santa Clara Convention Center • Santa Clara, California Audience Profile Job title Company Size •Total Attendees*: 1,219 •Total Qualified** Attendees: More than 1,000 762 71% •Total IT Professional IT (Director, Manager, Supervisor) Attendees: 705 37% Technical Consultant 10% • Press/Analysts: 38 Systems Integrator 11% *Does not include staff/guest CIO/CTO/CSO 8% **IT end-users, integrators/consultants, press, analysts IT (EVP, SVP, VP) 500-999 3% IT Staff 11% 19% Source: Other 9% Corporate Business Less than 500 SNW Fall 2011 Executive Summary Management 18% 3% 41% Hold IT 71% are Employed at Management Titles Companies with 1,000+ employees Purchase IT Budget Involvement $10-49 million Evaluate/Recommend 16% Products/Brands 52% $50-99 million 6% $1-9 million 28% $100-499 million Authorize/Approve 8% Purchase 21% $500-999 million $500,000-999,999 4% 8% Set Budget for Expenditures Determine the need to 1% $1 billion or more $250,000-499,999 Purchase 5% 4% Specify Features/Tech 4% $100,000-249,999 Requirements None of the Above None of the Above 9% 4% Create IT Strategy 10% 5% 9% Less than $100,000 6% 52% Evaluate/ $164 Million Average IT Budgets Recommend Products & Brands 2011 Sponsors, Exhibitors and Hands-on-Lab Participants AMD CompTia Huawei Symantec OCZ Technology Group Solution Technology Amplidata Data Center Systems IBM Oracle Systems, SunGard Availability Anobit Datalink IDEMA America, Inc. Services Apposite Technologies DATARAM Imation Overland Storage Symantec Aptare Dell Infortrend Panasas Texas Memory Systems Asigra Dell Compellent Intel QLogic Viking Modular ATTO Technology Dot Hill Isilon Systems Quantum Solutions Autonomy Corp. Eastman Kodak LTO Ultrium Rackspace Virident AutoVirt Company Marvell RELDATA Virtual Intruments Avere Systems EMC Seminconductor Riverbed Technology VMWare BlueArc Corporation Emulex Corporation Methode-Data Scale Computing Zenith Infotech Cache IQ Exar Corporation Solutions Group Scality Zetta, Inc. Cambridge Computer F5 Networks Mezeo Software SEPATON Cavium Networks FCIA Micron Technology SMART Modular Chelsio Fujitsu America, Inc. NEC Technologies Clustrix Inc. Fusion-io NetApp SNIA Solid State Communications Hitachi Data Systems Nimble Storage Storage Initiative Code42 Software HP Nimbus Data Solutions StorSimple Co-Owned and Endorsed by: Co-Owned and Produced by: Page 2 of 14 April 2-5, 2012 • Omni Dallas Hotel • Dallas, Texas October 16-19, 2012 • Hyatt Regency/Santa Clara Convention Center • Santa Clara, California Sponsorship UNDERWRITER Underwriter Awareness: Pre-Conference Promotion Package • One-time use of the pre-conference registration list (postal mailing list) and one-time use of email list (for those opted-in). Limited to 4 sponsors • Logo with company profile/links and Underwriter Sponsor designation appearing on SNW web site. $100,000 • Logo and Underwriter Sponsor designation appearing in all conference related advertising promotion in Computerworld .* • Access to pre-registered press list. Networking: On-site Visibility Conference Ratings • Raw exhibit space for up to a 20’ x 20’ booth (sponsor-provided) in the Expo Hall. • One kiosk display in the Platinum Galleria (SNW-provided kiosk). • Option to host a Partner Pavilion in the Expo for between 5-10 partner companies. (See page 5 for Partner • 91% of sponsors Pavillion details and additional costs). /exhibitors were • 30-Minutes industry Leader presentation on main stage (Content approved by SNW). satisfied that SNW met their needs and • 45-Minute solution Spotlight (Content approved by SNW). objectives. • Highest level branding as Conference Underwriter. Source: SNW Spring 2010 • Sponsorship of Welcome Reception. executive summary • Joint sponsorship with Platinum Sponsors of Closing Reception. • SNW-provided signage/banner with logo promoting company as a Conference Underwriter. • 1 full-page, 4-color advertisement in the official Conference Guide (preferred position). • Listing in official Conference Guide as Conference Underwriter and general session logo loop, as Conference Underwriter. • Option to distribute one (1) marketing piece at registration. • Meeting space in host hotel or Conference area, for private networking meetings - best available location. • Access to dedicated press room for scheduled press meetings. • Opportunity to participate in Passport Program in the Expo hall (prize is provided by sponsor). • Opportunity to conduct off-site tours, in coordination with SNW agenda (at additional cost). • 20 full Conference registrations providing access to meals, networking receptions, Conference sessions and expo for use by: sponsor executives, sponsor-invited/designated business partners/resellers/channel partners and/or exhibit staff. • Option to purchase additional registrations for representatives of sponsor company (only) at 50% off prevailing rate. • Opportunity to invite up to 30 qualifying customers & prospects to receive a complimentary full Conference registration. (Registrations hold an individual value of $1,690 each). • Opportunity to capture contact information of attendees through renting a lead scanning device (at additional cost). Lead Follow Up: Post-Conference Benefits • Three–time use of post-conference registration (postal mailing list). • Two-time use of email list (for those opted-in). • Full Executive Summary (including post-conference demographic report and tabulated results). • Participation in a post-conference evaluation for
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