SPRING 2012

Information Infrastructure for a Customer-Focused, Always-On World Sponsor/Exhibitor Prospectus

APRIL 2-5, 2012 | OMNI DALLAS HOTEL | DALLAS, TX OCTOBER 16-19, 2012 | SANTA CLARA CONVENTION CENTER | SANTA CLARA, CA Participate in the World’s Leading Conference on Storage, Data Center

Infrastructure and Business Continuity for: • IT Management • Storage Architects • IT Infrastructure Professionals • Business Continuity Planning Experts • Data Management Specialists • Network Professionals

For sponsorship opportunities call: Ann Harris at 508-820-8667 or [email protected] www.snwusa.com April 2-5, 2012 • Omni Dallas Hotel • Dallas, Texas October 16-19, 2012 • Hyatt Regency/Santa Clara Convention Center • Santa Clara, California

PLAN NOW TO Today’s IT managers and practitioners need ever-more cost- SNW Technology Tracks* efficient, reliable and robust solutions to manage increasing stores PARTICIPATE of data residing in numerous locations, including the cloud. That’s • Backup & Archiving SPRING 2012 where SNW comes in. With more than 150 speakers in 130 • U.S. CONFERENCE sessions, our conference brings together end user case studies, industry experts, SNIA technical tutorials and more for four days of • Data Center SNW intensive education across the most important IT infrastructure April 2-5, 2012 disciplines. A strategic partnership between Computerworld and the • Data Management Omni Dallas Hotel Storage Networking Industry Association (SNIA), SNW is known Dallas, TX across the industry for its compelling agenda filled with practical • Data Security FALL 2012 advice, hands-on learning and insights into emerging trends, • Professional Development U.S. CONFERENCE technologies, products and solutions. • Solid State Storage SNW A key component of the SNW experience is the Expo, where October 16-19, 2012 attendees meet vendor companies showcasing cutting-edge • Storage Management Santa Clara Convention Ctr. products and solutions. A Hands-On Lab, organized in association Santa Clara, CA with SNIA, complements the Expo, offering demonstrations and • Storage Over IP For Details: labs and featuring multi-vendor solutions in a vendor-agnostic www.snwusa.com environment. Both are staple activities for attendees. • The Converged Network Available Benefits Include: Act now to reserve your place • Virtualization • Main Stage Speaking • Virtualized Desktop Infrastructure Opportunities on the Sponsor/Exhibitor Roster • Free Registration Sponsor/Exhibitor opportunities are limited, so act now to reserve *Subject to change for your Customers your spot. Contact Ann Harris, Vice President, Computerworld, • Meeting Suites Strategic Programs and Events at 508-820-8667. • Exhibit Space • Solution Spotlight Limited Sponsorship Opportunities Session in a Technical A limited number of sponsorship opportunities are available to Track companies seeking high-profile, pre-event and on-site exposure. • Signage/Banners Conference Underwriters Sponsorships receive highest visibility and • Exposure to hundreds of maximum access to the conference audience, along with other Qualified Attendees entitlements that include the ability to host partners in a pavilion. Platinum, Gold and Contributing Sponsorships receive branding and EUROPE preferred exhibit locations in the Expo, along with options for SNW Europe heightened visibility through additional sponsorships. Previous October 30-31, 2012 sponsors hold right of first refusal during the renewal period. Congress Frankfurt Frankfurt, Germany Exhibitor Opportunities For Details: A limited number of Exhibitor opportunities are available for www.snweurope.com companies that prefer on-site exposure rather than extensive exposure in the pre-event and post-event time frames. SNW offers a turn-key option for companies that have limited budgets and that provides visibility, demo space, and access to the conference sessions and networking opportunities.

Co-Owned and Endorsed by: Co-Owned and Produced by: Page 1 of 14 April 2-5, 2012 • Omni Dallas Hotel • Dallas, Texas October 16-19, 2012 • Hyatt Regency/Santa Clara Convention Center • Santa Clara, California Audience Profile

Job title Company Size •Total Attendees*: 1,219 •Total Qualified** Attendees:

More than 1,000 762 71% •Total IT Professional IT (Director, Manager, Supervisor) Attendees: 705 37% Technical Consultant 10% • Press/Analysts: 38

Systems Integrator 11% *Does not include staff/guest CIO/CTO/CSO 8% **IT end-users, integrators/consultants, press, analysts IT (EVP, SVP, VP) 500-999 3% IT Staff 11% 19% Source: Other 9% Corporate Business Less than 500 SNW Fall 2011 Executive Summary Management 18% 3% 41% Hold IT 71% are Employed at Management Titles Companies with 1,000+ employees

Purchase IT Budget Involvement

$10-49 million Evaluate/Recommend 16% Products/Brands 52%

$50-99 million 6% $1-9 million 28%

$100-499 million Authorize/Approve 8% Purchase 21% $500-999 million $500,000-999,999 4% 8% Set Budget for Expenditures Determine the need to 1% $1 billion or more $250,000-499,999 Purchase 5% 4% Specify Features/Tech 4% $100,000-249,999 Requirements None of the Above None of the Above 9% 4% Create IT Strategy 10% 5% 9% Less than $100,000 6% 52% Evaluate/ $164 Million Average IT Budgets Recommend Products & Brands 2011 Sponsors, Exhibitors and Hands-on-Lab Participants

AMD CompTia Huawei Symantec OCZ Technology Group Solution Technology Amplidata Data Center Systems IBM Oracle Systems, SunGard Availability Anobit Datalink IDEMA America, Inc. Services Apposite Technologies DATARAM Imation Overland Storage Symantec Aptare Infortrend Panasas Texas Memory Systems Asigra Dell Compellent QLogic Viking Modular ATTO Technology Dot Hill Isilon Systems Quantum Solutions Autonomy Corp. Eastman Kodak LTO Ultrium Rackspace Virident AutoVirt Company Marvell RELDATA Virtual Intruments Avere Systems EMC Seminconductor Riverbed Technology VMWare BlueArc Corporation Emulex Corporation Methode-Data Scale Computing Zenith Infotech Cache IQ Exar Corporation Solutions Group Scality Zetta, Inc. Cambridge Computer F5 Networks Mezeo Software SEPATON Cavium Networks FCIA SMART Modular Chelsio Fujitsu America, Inc. NEC Technologies Clustrix Inc. Fusion-io NetApp SNIA Solid State Communications Hitachi Data Systems Nimble Storage Storage Initiative Code42 Software HP Nimbus Data Solutions StorSimple

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UNDERWRITER Underwriter Awareness: Pre-Conference Promotion Package • One-time use of the pre-conference registration list (postal mailing list) and one-time use of email list (for those opted-in). Limited to 4 sponsors • Logo with company profile/links and Underwriter Sponsor designation appearing on SNW web site. $100,000 • Logo and Underwriter Sponsor designation appearing in all conference related advertising promotion in Computerworld .* • Access to pre-registered press list. Networking: On-site Visibility Conference Ratings • Raw exhibit space for up to a 20’ x 20’ booth (sponsor-provided) in the Expo Hall. • One kiosk display in the Platinum Galleria (SNW-provided kiosk). • Option to host a Partner Pavilion in the Expo for between 5-10 partner companies. (See page 5 for Partner • 91% of sponsors Pavillion details and additional costs). /exhibitors were • 30-Minutes industry Leader presentation on main stage (Content approved by SNW). satisfied that SNW met their needs and • 45-Minute solution Spotlight (Content approved by SNW). objectives. • Highest level branding as Conference Underwriter. Source: SNW Spring 2010 • Sponsorship of Welcome Reception. executive summary • Joint sponsorship with Platinum Sponsors of Closing Reception. • SNW-provided signage/banner with logo promoting company as a Conference Underwriter. • 1 full-page, 4-color advertisement in the official Conference Guide (preferred position). • Listing in official Conference Guide as Conference Underwriter and general session logo loop, as Conference Underwriter. • Option to distribute one (1) marketing piece at registration. • Meeting space in host hotel or Conference area, for private networking meetings - best available location. • Access to dedicated press room for scheduled press meetings. • Opportunity to participate in Passport Program in the Expo hall (prize is provided by sponsor). • Opportunity to conduct off-site tours, in coordination with SNW agenda (at additional cost). • 20 full Conference registrations providing access to meals, networking receptions, Conference sessions and expo for use by: sponsor executives, sponsor-invited/designated business partners/resellers/channel partners and/or exhibit staff. • Option to purchase additional registrations for representatives of sponsor company (only) at 50% off prevailing rate. • Opportunity to invite up to 30 qualifying customers & prospects to receive a complimentary full Conference registration. (Registrations hold an individual value of $1,690 each). • Opportunity to capture contact information of attendees through renting a lead scanning device (at additional cost). Lead Follow Up: Post-Conference Benefits • Three–time use of post-conference registration (postal mailing list). • Two-time use of email list (for those opted-in). • Full Executive Summary (including post-conference demographic report and tabulated results). • Participation in a post-conference evaluation for sponsorship feedback. • Main stage and Solution Spotlight materials included on conference post-con site.

*Contingent upon contract being received prior to deadlines

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PLATINUM Platinum Sponsor Awareness: Pre-Conference Promotion Package • One-time use of the pre-conference registration list (postal mailing list). • Logo with company profile/links and Platinum Sponsor designation appearing on SNW web site. Limited to 8 sponsors • Logo and Platinum Sponsor designation appearing in all conference related advertising promotion in $68,000 Computerworld .* • Access to pre-registered press list. Networking: On-site Visibility • Raw exhibit space for a 10’ x 20’ display in the Expo (sponsor-provided). (Option to utilize a smaller 10’x10’ space with written notice when contract is signed). • One kiosk display in the Platinum Galleria (SNW-provided kiosk). Solution Spotlight: • Option to host a Partner Pavilion in the Expo for between 5-10 partner companies. (See pg. 5 for Partner Pavilion Have the opportunity to details and additional costs.) address SNW’s • 45-minute Solution Spotlight. (Content approved by SNW). audience during the • Joint sponsorship with Platinum Sponsors & Underwriter of Closing Reception. conference with a Solution Spotlight - a • SNW-provided signage/banner with logo promoting company as a Platinum Sponsor. forty-five minute position • 1 full-page, 4-color advertisement in the official Conference Guide. in the agenda to present • Listing in official Conference Guide and general session logo loop, as Platinum sponsor. a solution or product- based presentation. A • Option to distribute one (1) marketing piece at registration. Solution Spotlight can • Access to dedicated press room for scheduled press meetings. be presented by an end- • Opportunity to participate in Passport Program in the Expo hall (prize is provided by sponsor). user customer, channel • Opportunity to conduct off-site tours, in coordination with SNW agenda (at additional cost). partner or member of your own team. There is • 10 Full Conference registrations providing access to meals, networking receptions, conference sessions and limited inventory within expo for use by: sponsor executives; sponsor-invited/designated business partners/resellers/channel partners; each track and they are and/or exhibit staff. available on a first-come, • Option to purchase up to 15 additional registrations for representatives of sponsor company (only) at 50% off first served basis as prevailing rate. SNW tracks are • Opportunity to invite up to 15 qualifying customers & prospects to receive a complimentary full Conference announced. registration. (Registrations hold an individual value of $1,690 each). Solution Spotlight • Opportunity to capture contact information of attendees through renting a lead scanning device (at additional included with each cost). Underwriter & Platinum Sponsorship package. Lead Follow Up: Post-Conference Benefits Additional Solution Spotlights may be • Two–time use of post-conference registration list (postal mailing list). purchased at the • One-time use of email list for those opted-in. following costs: • Full Executive Summary (including post-conference demographic report and tabulated results). $9,500 for Underwriters, • Participation in a post-conference evaluation for sponsorship feedback. Platinum & Gold Sponsors • Solution Spotlight materials included on Conference post-con site. $15,000 for Contributing Sponsors

*Contingent upon contract being received prior to deadlines

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PARTNER PAVILION

Partner Pavilion Networking: On-Site Visibility Package For each Partner: $5,000/partner* • SNW provided kiosk Expo Hall during the hours of the Conference Expo. Host companies may provide their own *minimum of 5 partners, maximum of kiosk properties with prior approval from SNW management. 10 partners • Partner Pavilion signage/banner bearing host company logo and partner logos. *Only available to Underwriters & Platinum Sponsors • Option to locate Sponsor’s own Platinum booth in designated Partner Pavilion area. • Company logo sign on kiosk. • 1 Full Conference Program registration providing access to meals, networking receptions, conference sessions and expo. Option to purchase 1 (only) additional Full Conference registration at 50% off the prevailing rate. • Listing in official Conference Guide.

A 10% discount will be offered to companies hosting a Partner Pavilion with the maximum number of 10 kiosks

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GOLD Gold Sponsor Awareness: Pre-conference Promotion Package • Logo with links and Gold Sponsor designation appearing on SNW website. • Logo and Gold Sponsor designation appearing in Conference related advertising promotions in Computerworld .* Limited to 16 sponsors • Access to pre-registered press list. $37,750 Networking: On-Site Visibility • Raw exhibit space for up to a 10’ x 10’ display (sponsor-provided) in the Expo Hall. • SNW-provided signage/banner with logo promoting company as a Gold Sponsor. • Listing in official Conference Guide and general session logo loop, as Gold Sponsor. • Half-page, 4-color advertisement in the official Conference Guide. • Access to dedicated press room for scheduled press meetings. • Opportunity to participate in Passport Program in the Expo hall (prize is provided by sponsor). • 8 Full Conference registrations providing access to meals, networking receptions, conference sessions and expo for use by: sponsor executives; sponsor-invited/designated business partners/resellers/channel partners; and/or exhibit staff. • Option to purchase up to 10 additional registrations for representatives of sponsor company (only) at 50% off prevailing rate. • Opportunity to invite up to 15 qualifying customers & prospects to receive a complimentary full Conference registration. (Registrations hold an individual value of $1,690 each). • Opportunity to participate in Solution Spotlight Track Session (see page 4 for additional information and additional cost). • Opportunity to capture contact information of attendees through renting a lead scanning device (at additional cost). Lead Follow Up: Post-Conference Benefits • Two–time use of post-conference registration list (postal mailing list). • Full Executive Summary (including post-conference demographic report and tabulated results). • Participation in a post-conference evaluation for sponsorship feedback. “I particularly liked that I was able to interact with users in a casual environment. The HOL was quite open, and I appreciated the fact that I was able to have candid and open conversations with users.” SNW Spring 2010 Sponsor

*Contingent upon contract being received prior to deadlines

Co-Owned and Endorsed by: Co-Owned and Produced by: Page 6 of 14 April 2-5, 2012 • Omni Dallas Hotel • Dallas, Texas October 16-19, 2012 • Hyatt Regency/Santa Clara Convention Center • Santa Clara, California Sponsorship

CONTRIBUTING Contributing Awareness: Pre-Conference Promotion Sponsor Packages • Logo with links and Contributing Sponsor designation on SNW website. • Access to pre-registered press list. Limited to 24 sponsors Networking: On-Site Visibility $19,500 • Exhibit space of 10’ wide x 5’ deep in the Expo Hall. Contributing Sponsors may supply displays, provided they meet space requirements outlined in the SNW service manual. At Sponsors option, a tabletop display may be used. • Listing in official Conference Guide and general session logo loop, as Contributing Sponsor. “End-users tended to • Additional exposure or recognition for sponsorship of one component of the conference. Options are assigned by spend a lot of time date of original contract. Options may include sponsorships of refreshment stations, press room, meals, etc. talking with us. There Based on availability. appeared to be a lot of fact gathering going • Access to dedicated press room for scheduled press meetings. on. This is good for two reasons, it means • 5 Full Conference Program registrations providing access to meals, networking receptions, conference sessions people are interested and expo for use by: sponsor executives; sponsor-invited/designated business partners/resellers/channel in what we offer and it partners; and/or exhibit staff. gives us an opportunity to refine our products • Option to purchase up to 8 additional registrations for representatives of sponsor company (only) at 50% off as we better prevailing rate. understand their • Opportunity to invite up to 10 qualifying customers & prospects to receive a complimentary full Conference needs.” registration. (Registrations hold an individual value of $1,690 each). SNW Spring 2010 • Opportunity to participate in Solution Spotlight Track Session (see page 4 for additional information and additional Sponsor cost). • Opportunity to participate in Passport Program in the Expo hall (based on availability, see page 9 for details). • Opportunity to capture contact information of attendees through renting a lead scanning device (at additional cost). Lead Follow Up: Post-Conference Benefits • One-time (only) use of post-conference registration list (postal mailing list). • Full Executive Summary (including post-conference demographic report and tabulated results). • Participation in a post-conference evaluation for sponsorship feedback.

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INCREASED VISIBILITY OPPORTUNITIES These sponsorships are available on a first contracted, first choice basis and must be contracted at least 5 weeks prior to the conference.

Executive Our turnkey roundtables program offers everything from determining your business objectives to topic development and delivery that will resonate with your target audience, onsite at the event. Programs include attendee acquisition Roundtable of the highest caliber IT executives, and event follow up to help nurture the relationships developed at the event–all 2-3 Available to create an event that meets or exceeds your marketing and sales goals. Think of our staff as an extension of your $20,000 team focused on content, event logistics, marketing and technology. While you concentrate on your multitude of priorities, we’ll deliver a successful event solution, and keep you informed every step of the way.

Executive Dinner Engage in discussions on top business and information technology concerns with leading IT executives during an interactive dinner. As the sole sponsor, this turnkey event offers everything from topic development that will 2-3 Available resonate with your target audience, to site selection and audience generation in order to create an event to meet $13,500 your marketing and sales needs.

Registration Bags are provided to all attendees at registration and contain the on-site conference program guide and materials, and pertinent handouts from the sponsoring company. Computerworld recommendeds inserting a high-level marketing piece, Briefcase relevant White Paper(s) or information regarding sessions including any handouts and other event participation Limited to 1 sponsor highlights. Sponsors may also place a gift (mutually agreed upon with Computerworld Executive Programs) in each bag. $17,000 (does not include cost of collateral and/or gift)

Lanyard Sponsor logo displayed on the SNW badge lanyards provided to each attendee during registration. Limited to 1 sponsor $7,500

Memory Stick The sponsor’s logo is prominently displayed on high-level memory sticks handed out to each attendee at Limited to 1 sponsor registration. Sponsor has the option to pre-load the memory sticks with company description and contact information, as well as White Papers, reports and other relevant and beneficial documents (upon mutual agreement $15,000 between sponsor and Computerworld Executive Programs and if electronic information is received by designated deadline).

ARS Sponsorship General Session Audience Response System will be activated throughout the event and will display your logo on real time polling slides. You’ll have the opportunity to offer topics/subjects for a custom question and formal Limited to 5 sponsors announcement and acknowledgement of your sponsorship during program as well. $3,500 (per day) General Session As a sponsor of either the morning or afternoon general session you will have the opportunity to promote your Collateral Drop company's information through distribution of white papers, company information or speaking session promotions. Limited to 5 sponsors (Materials will be provided by sponsor and SNW will handle distribution of materials) $2,500 (per session)

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ADDITIONAL OPPORTUNITIES Conference pen package Limited to 1 sponsor Place your company logo/message on the pens handed out at registration and in general sessions. $12,000 ($3,500 if spon - sor supplies pens)

Increase your brand visibility at SNW by exclusively sponsoring one SNW conference break (no additional cost to Conference break sponsor). This opportunity includes exclusive signage with logo in the break areas. package $5,000

Branding Sponsors who have already created items such as those listed here, or have other promotional products in stock, Opportunity & may opt to have one of those items distributed to all on-site Conference and expo attendees for a nominal fee. This distribution will take place outside of the Expo Hall and should be a different/separate item than those given away Distribution Fee from your booth. $2,000 (does not include production costs or shipping/handling fees ) Provide an incentive for IT professional attendees to visit your booth! With the SNW Passport Program, IT SNW Passport professionals will receive a card with a list of participating sponsors/booths. When an IT professional visits your Program booth their card is stamped. Once their card is filled out they are entered into raffles for prizes supplied by the sponsors. Limited to 15 sponsors per day (Contributing Each sponsor provides a raffle item worth at least $250. There are two raffle drawings - one on each day that the sponsors only) Expo Hall is open. This is a great way to drive traffic since in order to be eligible for these great prizes, IT $1,000 professionals will have to visit your booth!

SNW Regional Engage enterprise infrastructure decision makers in selected markets via SNW-branded regional events. A series Summit Series of half-day seminars attended by IT users, executives and recognized industry leaders; focusing on discussion of highly relevant enterprise infrastructure topics - aligned with your own objectives. Offered in various U.S. markets $50,000 per Summit and produced by Computerworld, endorsed by SNIA (Storage Networking Industry Association). Sponsor involvement during agenda development phase; otherwise production/logistics are turn-key.

Branded Charging Sponsor the charging station and choose between a floor model or a tabletop model. The branded floor model is 72 inches high with 16 charging cables or the branded tabletop model is 30 inches high with 16 charging cables. Stations Brand the charging station with your company’s logo and use the video monitor to display sponsor commercials or Floor Model: $15,000 YouTube clips. Tabletop Model: $12,000 Floor Model: one floor model unit for duration of conference Tabletop Model: one tabletop unit for duration of conference

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EXHIBITOR OPTIONS Associate Exhibitor Pre-Conference Promotion: Package • Company name listed on the Conference Web site. (Turnkey Exhibit) • Access to pre-registered press list. $7,250 Networking: On-Site Visibility • Exhibit space of approximately 1 meter x 1 meter SNW-provided demo kiosk in the Expo Hall. (Kiosk footprint only, no additional real estate.) Includes 10 amp electrical, monitor and color logo header sign. • Listing in official Conference Guide. • Access to dedicated press room for scheduled press meetings. • 2 Full Conference Program registrations providing access to meals, networking receptions, conference sessions and expo for use by: sponsor executives; sponsor-invited/designated business partners/resellers/channel partners; and/or exhibit staff. • Option to purchase up to 4 additional registrations for representatives of sponsor company (only) at 50% off prevailing rate. • Opportunity to invite up to 5 qualifying customers & prospects to receive a complimentary full Conference registration. (Registrations hold an individual value of $1,690 each). • Opportunity to capture contact information of attendees through renting a lead scanning device (at additional cost). Lead Follow Up: Post-Conference Benefits • Full Executive Summary (including post-conference demographic report and tabulated results). • Participation in a post-conference evaluation for sponsorship feedback.

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INTERNATIONAL SPONSORSHIPS AVAILABLE (Available to companies based outside the U.S. that have no resident U.S. sales or marketing offices/representation.) International Includes all Contributing sponsor entitlements as outlined on page 8 of the Sponsor Package sponsor/exhibitor brochure PLUS: $18,500** • 10' booth structure (stand) provided by SNW with full color logo header and space to mount additional graphics • 6' draped table ** represents a value of $21,500 • 10amp power • Display monitor • 200 copies of one-page brochure (8.5" x 11", color or B/W) per your own .pdf file provided) printed and delivered to your booth • Includes 5 Full Conference Registrations

International Includes all Associate Exhibitor sponsor entitlements as outlined on page 12 of Exhibitor Package the sponsor/exhibitor brochure PLUS: • Exhibit space of approximately 1 meter x 1 meter SNW-provided demo kiosk in the Expo/Ballroom during the $7,500** hours of the Conference Expo. (Kiosk footprint only, no additional real estate.) Includes 10 amp electrical, ** represents a value monitor and color logo header sign of $8,000 • 200 copies of one-page brochure (8.5" x 11", color or B/W) per your own .pdf file provided) printed and delivered to your booth • Includes 2 Full Conference Registrations

SPECIAL OFFER

SNIA/SNW Incentive* As SNW is a partnership between SNIA and Computerworld, our respective organizations are offering a joint incentive to companies new to both SNW and SNIA. Available to companies that have not recently sponsored or exhibited** in SNW and that are not currently members of SNIA. Commit as a sponsor to SNW (Spring or Fall 2012) and join SNIA (U.S. company membership) and receive the following benefits: • 25% discount on one-year SNIA membership • Upgrade to the next level of participation at SNW with all the benefits of the upgraded package at no additional cost * Available only to companies that have not sponsored/exhibited at SNW in 2010-2011 and that are not on the SNIA member roster for 2011. For more information on SNIA membership and benefits contact: Marty Foltyn, Business Development Representative, SNIA, [email protected] or 858.720.9780.

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Omni Dallas Hotel Connected to the Dallas Convention Center, the Omni The Premier Forum For Users and Vendors Dallas Hotel offers a luxurious, “SNW continues to be the world's largest open-industry warm and sophisticated design, event focused on storage networking, information which reflects the essence of management and critical IT topics including virtualization, cloud, security and energy efficiency. Co-owned by Dallas with a contemporary, SNIA and Computerworld, and produced twice per year reflective glass exterior and native since 1999, SNW offers four days of continual networking, education, and current insights into textures, art and other materials enriching the interior. Guests and challenges, trends and solutions. SNW provides the locals alike will have access to five culinary selections, including the unique experience where the entire industry convenes, including end-users, vendors, analysts, media, and the celebrated Bob’s Steak & Chop House, The Owner’s Box and a channel, to exchange experiences, perspectives, and farm-to-table restaurant, Texas Spice, for a casual dining experience, requirements for data management and storage as well as retail space, lounges, a signature Mokara Spa, urban pool solutions. deck and more. In-room technology includes flat screen TVs as well End-users attend SNW for its educational and decision- influencing experience. At the end of the event, they as TV monitors embedded within the bathroom mirrors. The LEED leave with actionable ideas, best practices, and solutions Silver New Construction project includes utilization of recycled to their own challenges. SNIA enriches the event with a continuum of educational content spanning technology materials, irrigation supplied by recycled water, water-saving fixtures, tutorials, topic-specific summits and panels, professional guest room energy management systems and more. certification preparation, hands-on labs, whitepapers, technology standards, and an industry dictionary.

Hyatt Regency Santa Clara Sponsors have the opportunity to inform the industry of their latest solutions and successes, as well as meet with Experience luxury and a premier location at our newly refreshed customers and new prospects. SNIA invites SNIA Hyatt Regency Santa Clara. Located in the heart of Silicon Valley, members and other vendors to participate as sponsors or exhibitors in SNW in 2012.” Hyatt Regency Santa Clara is attached to the Convention Center and right across the street from California’s Great America Theme Park. WAYNE ADAMS CHAIRMAN , B OARD OF DIRECTORS The spacious Hyatt Regency accommodations feature sweeping STORAGE NETWORKING INDUSTRY ASSOCIATION views of the valley, Hyatt Grand BedsTM, Wi-Fi & Internet access and oversized work desks.

“Call for Presentations” and Speaking Opportunity Inquiries Users, implementers, and vendors of storage products/solutions are invited to submit their proposals for consideration as speakers for SNW Spring 2012 online at www.snwusa.com. Contact Derek Hulitzky, Vice President, Content Development, for more information at 508-620-7705, [email protected] or visit www.snwusa.com

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Upcoming Events/Sales Contacts For more information about SNW, or any of our premier conferences reaching IT audiences, please contact your Computerworld sales executive or visit: http://events.computerworld.com About the Producer Upcoming Conferences Sales Contacts

IDG Enterprise, publisher of SNW Spring Ann Harris CFOworld, CIO, CIO April 2-5, 2012 VP, Event Sponsorship Sales Executive Council, Omni Dallas Hotel 508.820.8667 Computerworld, CSO, Dallas, Texas [email protected] DEMO, InfoWorld, ITworld and Network World, delivers http://www.snwusa.com high-level, strategic Ginger Boermeester resources to IT, financial and SNW Fall Event Sales Manager security professionals October 16-19, 2012 508.820.8518 through its Websites, Hyatt Regency/Santa Clara Convention Center [email protected] publications, executive Santa Clara, California conferences and peer http://www.snwusa.com Laurie Tallent exchange. IDG Enterprise Event Sales Manager provides an encompassing SNW Regional 508.820.8208 array of event platforms including CIO 100, CSO Half-day program offered in selected markets [email protected] Perspectives, IT Roadmap and Premier 100, connecting Custom Regional Events John Amato IT, finance and security Throughout the year in various cities VP, Publisher professionals with each 508.820.8279 other, and with the The Premier 100 IT Leaders Conference [email protected] leading technology March 11-13, 2012 companies focused on JW Marriott Desert Ridge John Tatusko supplying the critical tools to Phoenix, Arizona National Director of Event Sales make their organizations competitive. http://www.premier100.com 508.620.7758 [email protected] Open Source Business Conference (OSBC) May 21-22, 2012 Hyatt Regency San Francisco San Francisco, California http://www.osbc.com

The Computerworld Honors Program June 4, 2012 Andrew W. Mellon Auditorium Washington, D.C. http://www.cwhonors.org

Cloud Leadership Forum June 12-14, 2012 Hyatt Regency Santa Clara Santa Clara, California http://www.cloudleadershipforum.com

BI & Analytics Perspectives September 9-11, 2012 Wigwam Golf Resort & Spa Phoenix, Arizona http://www.biperspectives.com

Co-Owned and Endorsed by: Co-Owned and Produced by: Page 13 of 14 April 2-5, 2012•OmniDallasHotel •Dallas, Texas October16-19,2012•Hyatt Regency/Santa ClaraConventionCenter•Santa Clara, California

Underwriter Platinum Gold Contributing Associate SPONSORSHIP COMPARISON Sponsor Sponsor Sponsor Sponsor Exhibitor Price $100,000 $68,000 $37,750 $19,500 $7,250 Sponsorships Available 4 8 16 24 AWARENESS: PRE-CONFERENCE PROMOTION Company name listed on SNW website n n n n n Access to pre-registered press list n n n n n Logo with company links on SNW website n n n n Logo and sponsor designation appearing on planned attendee recruitment advertisements n n n appearing in Computerworld Logo and sponsor designation in all conference related advertising promotion in Computerworld n n One-time use of the pre-conference registration list (postal mailing) n n Company profile on SNW website n n One-time use of email list (for those who opted-in) n n

NETWORKING: ON-SITE VISIBILITY Full Conference Program Registrations for use by: sponsor executives, sponsor-invited/ 20 10 8 5 2 designated business partners/resellers/channel partners and/or exhibit staff Option to purchase additional registration for representatives of sponsor company (only) Unlimited 15 10 8 4 at 50% off the prevailing rate Complimentary Full Conference registrations for Customers/Prospects (must be IT Professionals*) 30 20 15 10 5 Exhibit Space in the Expo Hall/Ballroom 20'x20' 10'x20' 10'x10' 10'x5' Kiosk Listing in official Conference Guide n n n n n Access to dedicated press room for scheduled press meetings n n n n n Inclusion in General Session Logo Loop n n n n SNW-provided signage/banners with logo located onsite n n n n Logo on all conference materials (Agenda, Official Conference Guide and Proceedings, signage) n n n n Passport in the Expo - sponsor to provide gift n n n Platinum Galleria Space n n Option to host a Partner Pavilion in the Expo n n Option to distribute one (1) marketing piece at registration n n Official Executive Meeting Suite in host hotel (for 3 days/nights), for private networking meetings n 1 full-page, 4-color advertisement in the official Conference Guide n n Half-page, 4-color advertisement in the official Conference Guide n Joint sponsorship of the Closing Reception n n Speaking Opportunity Industry Leader Solution Solution Solution mainstage Spotlight Spotlight Spotlight & Solution (purchase at (purchase Spotlight $9,500, based at $15,000, on availability) based on availability) Opportunity to conduct off-site tours, in coordination with SNW agenda (at additional cost) n n Joint Sponsorship of Welcome Reception n Highest level branding as Conference Underwriter n Additional exposure or recognition for sponsorship of one component of conference - n Options are assigned by SNW based on date of original contract

LEAD FOLLOW UP: POST-CONFERENCE BENEFITS Full Executive Summary (including post-conference demographic report and tabulated results) n n n n n Participation in a post-conference evaluation n n n n n Use of post-conference registration list (postal mailing list) (three-time use) (two-time use) (two-time use) (one-time use) Use of email list for those opted-in (two-time use) (one-time use)

Co-Owned andEndorsedby: Co-Owned andProduced by: