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La Investigación En Comunicación

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La Investigación En Comunicación LA INVESTIGACIÓN EN COMUNICACIÓN número 15 · enero 2018 EDITORES PRINCIPALES · publishers Departament de Ciències de la Comunicació, Universitat Jaume I de Castelló adComunica, Asociación para el Desarrollo de la Comunicación LUGAR DE EDICIÓN · publishing location Castellón de la Plana, España. DIRECIÓN DE CORREO ELECTRÓNICO y PÁGINA WEB · e-mail and website [email protected] www.adcomunicarevista.es DISEÑO · original design Marta Martín Núñez MAQUETACIÓN E IMPRESIÓN · layout and printing Martín Gràfic ISSN 2174-0992 DEPÓSITO LEGAL V-1606-2011 EDITORES · editors Javier Marzal Felici, Universitat Jaume I, Castellón Andreu Casero Ripollés, Universitat Jaume I, Castellón EDITORAS ADJUNTAS · assistant editors Jéssica Izquierdo Castillo, Universitat Jaume I, Castellón Marta Martín Núñez, Universitat Jaume I, Castellón COMITÉ CIENTÍFICO · advisory board Eduardo José Marcos Camilo, Universidad de Beira Interior, Covilha, Portugal Jonathan Dovey, University of the West of England, Bristol, Reino Unido Paulina Beatriz Emanuelli, Universidad Nacional de Córdoba, Argentina Pietsie Feenstra, Université Paul Valéry 3 Montpellier, Francia Christian Fuchs, Univerisity of Westminster, Londres, Reino Unido Tristan Mattelart, Université Paris 8, París, Francia Gianpietro Mazzoleni, Università degli Studi di Milano, Italia Claudia Mellado, Pontificia Universidad Católica de Valparaíso, Chile Jean-Claude Séguin, Université de Lyon II - Louis Lumière, Francia Carlo Sorrentino, Università degli Studi di Firenze, Florencia, Italia Jacques Terrasa, Université Paris-Sorbonne, París, Francia Daya Kishan Thussu, University of Westminster, Londres, Reino Unido Maximiliano Martín Vicente, Universidade Estadual Paulista UNESP, Bauru, Brasil COMITÉ EDITORIAL · editorial board Miguel de Aguilera Moyano, Universidad de Málaga José Ignacio Aguaded, Universidad de Huelva José María Álvarez Monzoncillo, Universidad Rey Juan Carlos, Madrid Juan Benavides Delgado, Universidad Complutense, Madrid María Rosa Berganza Conde, Universidad Rey Juan Carlos, Madrid Enrique Bustamante Ramírez, Universidad Complutense, Madrid Francisco Campos Freire, Universidad de Santiago de Compostela María José Canel Crespo, Universidad Complutense, Madrid Fernando Canet Centellas, Universitat Politècnica de València María Victoria Carrillo Durán, Universidad de Extremadura María Jesús Casals Carro, Universidad Complutense, Madrid José María Casasús Gurí, Universitat Pompeu Fabra, Barcelona José Luis Castro de Paz, Universidad de Santiago de Compostela Josep Maria Català Doménech, Universitat Autònoma de Barcelona Giuliana Colaizzi, Universitat de València Ubaldo Cuesta Cambra, Universidad Complutense, Madrid José Luis Dader García, Universidad Complutense, Madrid José Manuel de Pablos Coello, Universidad de La Laguna, Tenerife Concha Edo Bolós, Universidad Complutense, Madrid Raúl Eguizábal Maza, Universidad Complutense, Madrid Rosa Franquet i Calvat, Universitat Autònoma de Barcelona Emilio Carlos García Fernández, Universidad Complutense, Madrid Juan Antonio García Galindo, Universidad de Málaga Francisco García García, Universidad Complutense, Madrid José Vicente García Santamaría, Universidad Carlos III, Madrid, España Jesús González Requena, Universidad Complutense, Madrid Juan José Igartua Perosanz, Universidad de Salamanca Margarita Ledo Andión, Universidad de Santiago de Compostela Xosé López, Universidad de Santiago de Compostela Marta Martín Llaguno, Universitat d’Alacant Manuel Martínez Nicolás, Universidad Rey Juan Carlos, Madrid Koldo Meso Ayerdi, Universidad del País Vasco Josep Lluis Micó Sanz, Universitat Ramón Llull, Barcelona Juan Carlos Miguel de Bustos, Universidad del País Vasco Marcial Murciano, Universitat Autònoma de Barcelona Fernando Olivares Delgado, Universitat d’Alacant José Luis Piñuel Raigada, Universidad Complutense, Madrid Emili Prado i Picó, Universitat Autònoma de Barcelona Juan Rey Fuentes, Universidad de Sevilla Eduardo Rodríguez Merchán, Universidad Complutense, Madrid Xosé Soengas Pérez, Universidad de Santiago de Compostela Jenaro Talens Carmona, Universitat de València, Université de Génève Jesús Timoteo Álvarez, Universidad Complutense, Madrid Victoria Tur Viñes, Universitat d’Alacant Santos Zunzunegui Díez, Universidad del País Vasco CONSEJO PROFESIONAL · professional editorial board José Beltrán Lamaza, Director Periódico Levante de Castellón Juan Carlos Enrique Forcada, Director Regional de Onda Cero Illes Balears Eduard Farrán Teixidor, Director Creativo Estratégico en Stragonoff, Valencia Francisco Fernández Beltrán, Director del Servei de Comunicació i Publicacions de la Universitat Jaume I Darío Ginestar, Presidente de AESAV, Asociación de Empresas de Servicios del Audiovisual Valenciano Luis Gonsálbez, Presidente de EAVF, Empresas Audiovisuales Valencianas Federadas Alipio Gutiérrez Sánchez, Presidente de ANIS, Asociación Nacional de Informadores de la Salud, España José Carlos Gutiérrez Vigara, Presidente de AEDEMO, Asociación Española de Mercado, Marketing y Opinión Josep Lázaro Dobón, Director Cadena Cope, Castellón Gustavo Llach Mollón, Dircom de CajaMar, Castellón Jesús López Flor, Director Radio Castellón-Cadena Ser, Castellón Eugenio Martín, AECPcv, Asociación de Empresas de Comunicación Publicitaria de la Comunidad Valenciana Ximo Pérez, Presidente de PAV, Productores Audiovisuales Valencianos Enrique Pernía, Presidente de la AECPcv, Asociación de Empresas de Comunicación Publicitaria de la Comunidad Valenciana Ángel del Pino, Presidente de la Federación de Agencias de Publicidad de España Almudena Román Domínguez, Directora de Autocontrol de la Comunicación España Carlos Rubio, Director Asociación Española de Agencias de Comunicación Publicitaria José Luis Serrano Fabregat, Secretario General de adComunica, Asociación para el desarrollo de la Comunicación Montserrat Tarrés, Presidenta de DIRCOM, Asociación de Directores de Comunicación, España José Luis Valencia Larrañeta, Director Periódico Mediterráneo, Castellón CONSEJO TÉCNICO · board of management Laura Alonso Muñoz, Universitat Jaume I, Castellón Roberto Arnau Roselló, Universitat Jaume I, Castellón María Consuelo Balado Albiol, Universitat Jaume I, Castellón María Teresa Benlloch Osuna, Universitat Jaume I, Castellón Estela Bernad Monferrer, Universitat Jaume I, Castellón Rocío Blay Arráez, Universitat Jaume I, Castellón Eva Breva Franch, Universitat Jaume I, Castellón Hugo Doménech Fabregat, Universitat Jaume I, Castellón Carlos Fanjul Peyró, Universitat Jaume I, Castellón Césareo Fernández Fernández, Universitat Jaume I, Castellón Pablo Ferrando García, Universitat Jaume I, Castellón Esteban Galán Cubillo, Universitat Jaume I, Castellón Samuel Gil Soldevilla, Universitat Jaume I, Castellón Cristina González Oñate, Universitat Jaume I, Castellón Lorena López Font, Universitat Jaume I, Castellón Pablo López Rabadán, Universitat Jaume I, Castellón Antonio Loriguillo López, Universitat Jaume I, Castellón Magdalena Mut Camacho, Universitat Jaume I, Castellón José Antonio Palao Errando, Universitat Jaume I, Castellón Aarón Rodríguez Serrano, Universitat Jaume I, Castellón Agustín Rubio Alcover, Universitat Jaume I, Castellón Emilio Sáez Soro, Universitat Jaume I, Castellón María Soler Campillo, Universitat Jaume I, Castellón Teresa Sorolla Romero, Universitat Jaume I, Castellón La composición de los comités de la re- The composition of the committees of vista adComunica tendrá vigencia para the journal adComunica will be effecti- el período 2016-2020, tras el cual se pro- ve for the period 2016-2020, being re- cederá a una renovación. newed by the end of it. CONTENIDOS PRESENTACIÓN / 11 Editorial. Investigar la comunicación: retos para el mundo académico / Javier Marzal Felici (Universitat Jaume I) y An- dreu Casero Ripollés (Universitat Jaume I). INFORME / La investigación en Comunicación Coordinación: Aarón Rodríguez Serrano y Carlos Lozano Ascencio 21 La investigación de la comunicación en la actualidad / Carlos Lozano Ascencio (Universidad Rey Juan Carlos) y Aarón Rodrí- guez Serrano (Universitat Jaume I). 25 Investigaciones en comunicación en tiempos de big data: sobre metodologías y temporalidades en el abordaje de redes sociales / Irene Lis Gindin (Universidad Nacional de Rosario) y Mariana Patricia Busso (Universidad Nacional de Rosario). 45 ¿Cómo investigamos la comunicación en España? Universidades públicas y privadas en las publicaciones científicas de comunica- ción españolas (1990-2014) / Ángel Carrasco-Campos (Universi- dad de Valladolid), Enric Saperas (Universidad Rey Juan Carlos) y Manuel Martínez-Nicolás (Universidad Rey Juan Carlos). 65 La mujer en la investigación en comunicación en España: un análisis de la producción científica (2007-2013) / Manuel Martín Algarra (Universidad de Navarra), Javier Serrano-Puche (Univer- sidad de Navarra) y Marta Rebolledo (Universidad de Navarra). 89 Evolución histórica de la investigación publicitaria en España: de los orígenes científicos de la publicidad al actual auge investiga- dor / Beatriz Correyero Ruiz (Universidad Católica San Antonio), Benjamín Manchado Pérez (Universidad Complutense de Madrid) y Antonio José Baladrón Pazos (Universidad Rey Juan Carlos). 115 Antonio Pasquali. Un pasaje intelectual de la filosofía a la co- municación (1955-1958) / Emiliano Sánchez Narvarte (Instituto de Investigaciones Aníbal Ford-UNLP) OTRAS INVESTIGACIONES / 141 Info-Show en la televisión europea: en busca del engagement social de la audiencia / Rosa Franquet (Universitat Autònoma de Barcelona), Gemma Gómez
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