SEE THE BIG FIGHT!

DAVID O. SELZNICK’S Sensational Technicolor Comedy NOTHING SACRED WITH CAROLE LOMBARD FREDRIC MARCH CHARLES WINNINCER WALTER CONNOLLY

by the producer and director of "A Star is Born■

Directed by WILLIAM A. WELLMAN * Screen play by BEN HECHT * Released thru United Artists

Coyrighted MCMXXXVII by United Artists Corporation, New York, N. Y. KNOCKOUT'- * IT'S & A KNOCKOUT TO^E^ ^&re

With two great stars 1 about cAROLE {or you to talk, smg greatest comedy LOMBARD, at her top the crest ol pop- role. EREDWC MARC ^ ^ ^feer great ularity horn A s‘* ‘ cWSD.» The power oi triumph in -NOTHING SA oi yfillxanr Selznick production, h glowing beauty oi Wellman direction, combination ^ranced Technicolor {tn star ls .

tS made a oi a ^

““new 11t>en “^ ”«»•>- with selling angles- I

KNOCKOUT TO SEE; » It pulls no P“che%afanXioustocount.Beveald laughs that come too to ot Carole Lomb^ mg the gorgeous, gold® the suave chmm ior the fast “JXighest powered rolejhrs oi Fredric March m the g ^ glamorous Jat star has ever had. It 9 J the scieen has great star st unusual story toeS production to th will come m on

“IsOVEB:' FASHION PROMOTION ON “NOTHING SACHEH”

1AUNCHING a new type of style promotion on “The centrated in the leading style magazines and papers. And J Prisoner of Zenda,” Selznick International again local distributors of these garments will be well-equipped offers you this superior promotional effort on to go to town with you in a bang-up cooperative campaign “Nothing Sacred.” Through the agency of Lisbeth, on “Nothing Sacred.” In addition, cosmetic tie-ups are nationally famous stylist, the pick of the glamorous being made with one of the country’s leading beauticians. wardrobes designed by Travis Banton and Walter Plun¬ All details of this cooperation are being worked out as kett for the new Carole Lombard picture, has been worked this book goes to press. For further information, names into superior adaptations by only the highest grade of local dealers who will cooperate with you, etc., contact: manufacturers. LISBETH, SELZNICK INTERNATIONAL Cooperative advertising and publicity is being con¬ PRODUCTIONS, 230 Park Avenue, New York, N. Y.

PLUG LOMBARD HITS with Important Announcement! NEW MAT PRICES Effective with the release of “Nothing Sacred,” ^IDENTIFICATION CONTEST the price of all advertising, publicity and exploi¬ tation mats on United Artists Releases will be ad¬ vanced from 10c to 15c per column. The rapidly rising cost of mats, caused by the continued increase in labor and material prices, Carole lombard’s recent picture has made this step necessary. Heretofore, United roles have been a succession of gay comedy hits. Artists has absorbed the increase, but now it has Your public is waiting for bigger and better been found necessary to ask the exhibitor to share in the advance. We take this step in confidence comedy from this glamorous star. And here’s that exhibitors will cooperate with us in our policy your tie-up in a simple identification contest, of furnishing the highest grade materials at the lowest prices. which associates Miss Lombard’s role in “Noth¬ ing Sacred” with the best laugh roles she’s had in recent years. It’s a straight plant for your local newspaper, or a contest that can very easily be adapted to use for an advertiser. FOR The five scenes are available in two-column size each, all on 4-Col. Mat No. 20D—60c; Cut—$1.00. For judging purposes, they are “Love Before Break¬ RADIO SELLING fast” with Preston Foster; “Twentieth Century” with John Barrymore; “Swing High, Swing Low” with ^ Fifteen Minute Fred MacMurray; “The Gay Bride” with Chester Morris; “My Man Godfrey” with William Powell. Radio Transcription

(Publicity Story) Round by round, right from the film side, the fighting and furious fun of “Nothing Sacred,” can be brought to your radio audiences through the medium of the fifteen- REMEMBER LOMBARD minute electrical transcription. It features the stars of the picture in a series of the funniest scenes from this LAUGH ROLES? new Ben Hecht story. And it’s a complete dramatization, tied together with a smart selling continuity. Sure-fire with radio audiences, it’s an easy plant with any radio sta¬ Prizes For Guessers tion either on sustaining program, or on a tie-up with a local commercial. Order it from EXPLOITATION DEPT., Carole Lombard! How many times has she made you UNITED ARTISTS CORP., 729 7th Avenue, New York, roar with laughter? How many times has she delighted N. Y. Price $2.00. you with comedy, thrilled you with glorious romance? Times beyond counting you’ll say, but not beyond re¬ membering!

And now that Hollywood’s Golden Queen of Comedy is back again in the Selznick International Technicolor • FREE! Radio Dramatization production, “Nothing Sacred,” which opens at the. .Theatre on., Here’s your free radio script on “Nothing Sacred,” and you’re going to have an opportunity to try out your mem¬ a slick job of writing, too. It’s got the punch zest and the ory on Carole Lombard’s many famous roles. furious fun that distinguishes your new Zelznick hit. It The picture you-see above is the first of a series in a contest sponsored by the Post and the. ties the highspots of the film into a real fifteen-minute Theatre. It is a scene from one of Carole’s famous past dramatization that is really designed for air show. This successes. Do you remember the name of the picture? Do you remember the name of the leading man? is something that your local radio drama group is certain to be interested in, so write in for your free copies. Order If you do, clip this one out and keep it until the other four of the series appear. direct from EXPLOITATION DEPT., UNITED ARTISTS When you have collected the whole set mail your CORP., 729 Seventh Avenue, New York, N. Y. entries to the Post, with names of the pictures and Carole’s leading men. There are prizes of $5 and $3 in cash and ten pairs of tickets for the winning contest¬ ants. Awards will be made on the basis of accuracy and neatness in presentation. And if you remember the names of all of Carole’s lead¬ Postal Telegraph Offers ing men, you’ll certainly be looking forward to seeing her in “Nothing Sacred,” with gallant Fredric March in the leading role opposite Miss Lombard. Special Campaign Aid The picture is the newest and most fantastic brain¬ child of that most famous of script writers, Ben Hecht. It’s gay, goofy, breezy and audacious, the madcap story Contact Postal Telegraph managers for special aid on of a country girl who pretends radium poisoning and your “Nothing Sacred” campaign. They’re equipped to takes advantage of the gullibility of a big city newspaper. help you go to town on your new big laugh hit. Under the adept direction of William Wellman, who brought “A Star Is Born” to the screen, “Nothing Postal windows are open to theatre cooperation on the Sacred” follows this girl’s adventures as blase New York News Poster tie-up. Postal messengers will distribute a falls all over itself to do her honors, as she falls madly in love with the reporter who is covering her story, as special show-selling herald to all users of their service. she tries all sorts of mad dodges to avoid being de¬ The price for posters is 10 for $3.50 or 25 for $7.25. nounced. The heralds are available at $3.50 per M. Send your Supporting Miss Lombard and Fredric March in “No¬ orders to thing Sacred” are Walter Connolly and Charles Win- ninger. The picture is distributed through United Artists POSTAL TELEGRAPH GUIDE release. 225 WEST 39th STREET NEW YORK, N. Y.

Page One WHICH ARE THE DIZZIEST GALS? GET MEN TO WRITE

Sell the "dizzy blonde” appeal The sure-fire theme will make the boys hop to their pen and paper of the Carole Lombard role in your to tell about their exploits with picture with a letter contest "for blondes, brunettes and redheads. men only.” Subject: "Which do Offer ducats as prizes, or better you find to be dizziest—blondes, still tie up with the newspaper or

brunettes or redheads—and why?” local merchant for cash awards.

men—ARE BLONDES DIZZIEST? PRIZES FOR BEST ANSWERS!

Which are the dizziest—blondes, brunettes or red¬ heads? Married men, single men, men-about-town and stay- at-homes—here’s a burning question on which each and every one of you is an authority! You’ve all heard the phrase, "Dizzy Blonde.” Is it true? Is a golden-haired gal apt to be more dizzy, daffy and generally gaga than her brunette sister? What does LOBBY MARIONETTE SHOW your experience show? Tell us the answer, and win a prize! Write a letter of not more than 150 words answer¬ ing the question: "Which have you found to be most Every town has at least a few amateur marionette show¬ dizzy—blondes, brunettes or redheads? And why?” men who like nothing better than a chance to give a puppet This contest is sponsored by Carole Lombard, glamor¬ show in public. ous movie star who plays the part of America’s dizziest For a slick, original lobby stunt, draft one of the local blonde in the hilarious new David O. Selznick techni¬ color picture, "Nothing Sacred,” which opens ----- puppeteers, make up and dress two of his puppets to at the Regent Theatre with Fredric March co-starring, resemble Lombard and March, and get him to put on a and Walter Connolly and Charles Winninger in support¬ puppet show in your lobby consisting of a knock-down- ing roles. The prizes, offered by the Evening World and the Regent Theatre, are as follows: 1st Prize, $20; 2nd drag-out fight between the two—the "Lombard-March Prize, $15; 3rd Prize, $10; and ten additional prizes Battle of the Century.” You’ll draw crowds that will consisting of a pair of tickets to "Nothing Sacred” for really set the town talking about the hilarious free show the ten next best letters. and about your picture. Come on, you masculine authorities on feminine foibles—get into this "For Men Only” game and win a prize! You’ll have lots of fun comparing your experi¬ ences with the blonde and brunette contingents of the fair sex—and you can very likely use that prize money! All replies must be mailed to Carole Lombard Contest, c/o the Evening World, not later than

SOCK THE ENEMY SEX!

The big Lombard-March fight sequence gives you FIND DIZZIEST BLONDE! a chance to pull a goofy but effective lobby punch¬ ing bag stunt. Get them looking all over town for the "Town’s Dizziest Blonde,” worthy of being Suspend two overhead punching bags in your compared with dizzy Hazel Flagg in "Nothing lobby, paste a cutout head of March on one and of Sacred.” It’s an adaptation of the Raffles gag Lombard on the other. Invite the customers to work that fits in beautifully with this picture. off their grouches against the opposite sex with a Fix up a girl to look the part of the "Dizziest placard reading: "Lombard Larrups March—March Blonde,” and get the local paper to announce Manhandles Lombard — Work off your grudge that she will be found somewhere about town against the opposite sex—step up and take a sock!” at one of the favorite haunts of dizzy blondes— You can also offer them wallops at life-size compo a soda fountain, a department store cosmetics board cutouts of the two battling stars, hinging the counter, etc. The first fifteen or twenty persons cutouts to a floorboard so they’ll rock back with the who spot her and say, "Are You Hazel Flagg?” punch and come up again for the next sock. get free tickets to "Nothing Sacred.”

Page Ttvo BATTLE DF THE EEIVTURA battling lombard vs. k. o. march Five fast rounds with the stars of David O. Selznick's "Nothing Sacred" as they fight to a finish.

Round One. There goes the Round Two. Now they’re hav¬ Round Three. Socko! The Round Four. Oops! That Round Five. Ah look, Carole. bell! And they’re at it fast and ing a clinch! K. O. March, hav¬ man’s here again! This one birdies are singing a little Ca¬ I was only foolin’. Aw listen, furious, exchanging profile for ing failed to score a knockout might be a haymaker, but Fred¬ role. Freddie connects with a can’t you take a joke? ... It profile. Freddie straightarms with his fists, tries a bit of jiu die doesn’t like hay. Carole is roundhouse punch, without even Carole with his left while he jitsu. But watch that right, just trying to wear him down. probably hurts him more than it stopping to light his cigarette. winds up for a quick jab with Freddie—and why don’t you Just one more punch, Freddie, does her. . . . Well, Freddie, his right. But Oh, that Lombard keep your coat on when fighting But the fight isn’t over yet—wait and you’ll be able to get that hope this will teach you to be footwork. with a lady? till Carole calls her big brother! smoke. kind to little girls!

30 DAYS TD LIVE - PLANT THE BIG FIGHT STRIP Here’s the funniest photo feature you’ve had in many a GAG OBITUARY LETTER EDYTEST day. The stills, chosen from the set, illustrate the climactic sequence of the picture. Boy socks girl—five rounds of fast CONTEST It’s an idea that touches the deepest, boxing to a finish! It’s a photo feature that any editor will most personal feelings of every man and As punishment for making his news¬ go for. Get it planted! Order the mat in 7-column or 5-column woman—which makes it a natural for a size: 7-col. mat No. 18G—$1.05 (Cut—$2.00). 5-col. mat paper a laughing stock by falling for a broad-appeal letter competition. No. 19E—75c (Cut $1.25). giant hoax, star reporter Freddie March “What would you do if you had just is reduced to the humble job of obituary thirty days left to live?” Everyone has editor—the fellow who handles the death thought about it at some time or other. notice column. Some will say one thing, some another— Get the fans to help Freddie write his hut they’ll all want to say something. Ask goofy “obits” in keeping with the hare¬ them to see “Nothing Sacred,” in which brained flavor of the story. Offer ducats Hazel Flagg faces this situation, and see or small cash prizes for the funniest obit¬ what she did—then write their letters and uary notices sent in by a reader. You can

compete for prizes or ducats. publicize the contest through giveaway leaflets, or plant it in your local newspaper.

Publicity Story Here are some sample gag obituaries that THIRTY DAYS TO LIVE you may serve up as models: —WHAT WOULD YOU DO? To his eternal dwelling place PRIZES FOR ANSWERS! Has gone Horatio Knott. What would you do—and you, and you, if you had No longer can they say of him, just thirty days to live? A disturbing thought? Perhaps—but it’s the basis INSTALL THIS LOBBY EXHIBIT “That guy is not so hot!” of a hilarious situation in which Carole Lombard and Fredric March arei involved in the new David O. Selz- How New York Welcomed Hazel Flagg Josephus Blubb has passed away. nick Technicolor picture, “Nothing Sacred,” coming to the Astor Theatre next. Install this gay, goofy showcase exhibit in your lobby to sell the screwy Caught by the Reaper s sickle. And it’s the basis, too, of a new and absorbing humor and frantic tempo of your Selznick classic. Label it: “Hazel Flagg’s contest inspired by the picture which starts today Mementos of her Visit to New York City, where there’s NOTHING SACRED.” He leaves a wife bowed down with woe in the Clobe-Herald. Can you state clearly, in a letter Here are the items for your exhibit which will get over the hilarious Ben And not a doggone nickel! of not more than 1 50 words, just what you would Hecht flavor of the story: do if you had thirty days left to live? For the best A Can Opener, with a placard reading, “New York’s symbol of hospi¬ letters answering this question, this newspaper and tality.” By his loving, loyal friends who will never the Astor theatre will award three prizes of $15, $10 forget him, this memorial notice is dedicated to and $5 respectively, plus twelve pairs of guest tickets Some Glass Tears labeled, “The frozen tears New York shed for Hazel Flagg.” to “Nothing Sacred.” the revered memory of—say, what was xhe guys Would you go on a “tear” if you had thirty days A Bronze Bell—“The bell with which Hazel WRUNG the heart of New name, anyway? York.” left to live, and do all the exciting and enjoyable things you missed doing in your lifetime? Or would A Double Cross—“New York’s emblem of loyalty and faith.” you go to work furiously and try to complete some A Key— The key to the City—but it unlocked no hearts for Hazel.” important task you had set out to do? Or would Picture of a Squirrel—“The nemesis of all New Yorkers.” you go into seclusion and try to make your peace with eternity? Or what would you do? Here’s material for fascinating speculation'—and a chance to profit thereby. Get into the game—write your letter today. You may be one of the lucky prize¬ winners, and in any event you’ll have a lot of fun. All letters must be addressed to “Nothing Sacred” Contest Editor, and must be postmarked not later Clock the Howls With than.. LAUGH-METER BROADCAST THE FIGHT A howling comedy like “Nothing Sac¬ In situations where ordinances permit red calls for the use of the Laugh-meter the use of your P.A. system, you can start in your lobby or on the front of your the crowd rolling your way by broadcasting theatre. a round-by-round description of the big Rig it up good and large in the form Lombard-March bout over your loud¬ speaker. of a thermometer or a dial, graduating The loudspeaker should be placed out¬ the intensity of the laughs by labeling the side of the house with an announcement sections of your meter thus: that the description is coming right from “Chuckles;” “Guffaws;” “Howls;” “Bel¬ the ringside of “Nothing Sacred.” The ly Laughs;” “Screams;” and finally, “Roll- stunt can be further dressed up with the ing in the Aisles.” stills illustrating the fight from the “Noth¬ ing Sacred” book, and there are some Hook up your indicator to a motor beauties! inside, which will keep it constantly oscil- Have somebody who’s got a nice sense lating at a furious pace. You might also of timing and some humor on the micro¬ use the laugh record as a fitting, realistic phone, and don’t be afraid to gag it up. top-off to your Laugh-meter.

Page Three SET JINGLE CONTEST FIND AND FETE LOCAL HEROINE

Get them going on these “Nothing Sacred” jingles! Here s The story of “Nothing Sacred” con¬ Before the girl is selected, all arrange- ^ an idea that ought to guarantee you five days of free publicity cerns a poor girl who through a freak of ments should be made with local hotels, with any enterprising newspaper. Promote it with your local fate finds herself whirled in the lap of shops, stores and night spots cooperating X sheet on the basis of free ducats to winners. Each jingle deals luxury. Why not cash in on this swell ex¬ on the stunt for her entertainment and with a character or situation in your new Selznick hit, and col¬ ploitation angle by launching a “Hazel lectively they promise lots of swell show-selling exploitation for awards. For the stores, it should be a Flagg for a Day,” promotion right in very little effort. Here they are, all ready for you to plant. particularly remunerative stunt, since

your home town. they can use in the advertising the appeal FIRST DAY: SECOND DAY: to come in and meet the local “Hazel A girl from Vermont, Hazel Flagg, Old Doctor Downer of Warsaw, The mechanics of the stunt are rela¬ Who practised with crowbar and On New York pulled a marvelous Flagg.” horse saw, gagg. tively simple. Through your cooperating

’Mid chuckles and snickers Came down to New York For your newspaper, this promotion is With a chisel and fork newspaper, you can send out a call for the She fooled the town slickers a sure circulation builder and interest- girl who most closely resembles Carole holder. If it is conducted with anything THIRD DAY: FOURTH DAY: Lombard. This can be run off as a photo¬ like the success of previous promo¬ Wally Cook was a newspaperman A hard man was Editor Stone, graph contest, with entrants submitting Who fell victim to Cupid (young A fellow who had to be shown. tions of this type, they’re sure to find

Dan). But he fell for a tale pictures to be run and judged by your plenty of heart copy in it—and plenty But the girl of his heart That was simply a whale. Tore his bright dreams apart local newspaper. of publicity for you.

FIFTH DAY:

The story of Hazel and Wally Is fresh and amusing, by golly! The girl has got something WHIRLING CHAIR SELLS And the boy is no dumb thing— NOVEL CDMERY ANGLE ♦ Here’s a lobby stunt that will help to sell the fun and frolic of your new Selznick hit.

Install a whirling chair of the piano stool type in a prominent spot in the lobby and have a mem¬ ber of the house staff in attendance. Leading away from the chair have a red line painted on the floor for a distance that can be determined by experi¬

ment. CONTEST LURES FOTO FANS In order to get your patrons interested in the stunt, have a sign lettered up announcing, “Fredric Hitching amateur photography enthusiasm to March says that all dames are dizzy! Is nothing the selling of your new Selznick hit should be easy sacred? Prove that he’s wrong and try the whirl¬ through the medium of a “Nothing Sacred” pic¬ ing chair. Free tickets to any lady who will prove ture contest. Fredric March wrong by walking the line after she’s

been in the whirling chair.” The idea is for the amateurs to submit photo¬ If patrons are shy about offering themselves as graphs giving the best pictorial interpretation of volunteers, prime the stunt by having usherettes the title “Nothing Sacred.” Suggest it to your local or other feminine members of the staff go through editor as a sure circulation-builder. The idea is in the stunt. Everybody’s bound to participate in the the comedy spirit of the film, and the possibility stunt and it will get you much valuable word-of- of straight shots and gagged up photos that ex¬ «r mouth advertising. press the title is limitless.

INTRODUCING: THIRD DimEnSIOnRL DISPLAY A DELUXE DISPLAY FOR EVERY LOBBY!

Something different, something appealing in dis¬ plays is offered by National Screen Accessories in their new three-dimensional display.

It combines depth and color with the swank of indirect lighting in a deluxe lobby display that should be in every showmen’s front or lobby.

And despite its deluxe style, it is within the reach

3’SBACE 6ETWWN SECOND ANOTHIRP of every theatre, financially, because it is available PLANES.... SAME SPACE SETW6EK to you on a moderate rental plan. For full informa¬ FIRiT S SECOND HAW CHANGEABLE > ILIUM! NATED mowrn tNomecr OATEftS ILLUMINATION tion about this and other indispensable aids to sell¬ BRILLIANTLY PAINTED ing your United Artists hits, write:

NATIONAL SCREEN ACCESSORIES, Inc.

nRTIOnflL SCREEH ACCESSORIES, Inc- 525 West 43rd Street New York, N. Y.

Page Four ‘Helen of Troy’ ‘Pocahontas' ‘Lady Godiva’ ‘Catherine of Russia’ HERE’S M ATTENTION — GRABBING EONTEST HISTORIC LADIES-and HOW! Dazzling is the word for these four cuts of lovely lassies on horseback who appear in the big night club scene in “Nothing Sacred.” Each of the girls is impersonating a famous woman of history; all the costumes are made entirely of cellophane. The set of four pictures make a swell identification contest plant. Offer prizes to those who correctly guess whom the gals are impersonating. Equally attractive to art-wise newspaper editors is the idea of a picture layout or movie strip of the four girls. Note the captions identifying the impersonations, for contest judging purposes. Available as four two-column mats com¬ plete on 4-Col. Mat No. 21D—60c; Cut—#1.00.

SO YOU WON'T TALK? WIN A PRIZE—SEE HOW BRIEFLY YOU GET THEM PLAYING CAN ANSWER THESE TEN QUESTIONS “SO YOU WON’T TALK”

Start the citizens playing the new game called “So You Won’t Talk.” It’s based on the amusing sequence in which Fredric March arrives in the little Vermont town of Warsaw looking for information, and gets nothing but “Yep” and “Nope” from the natives in answer to all his questions. Run the list of ten questions (see below) in your local newspaper or print and distribute them on a broadside. Offer prizes or ducats to those who answer the ques¬ tions in the fewest words. Advise them in your copy to see “Nothing Sacred” be¬ fore attempting to answer the questions, so they’ll know what it’s all about. Use the matted art with your publicity or for your broadside. It’s an easy game to play, easy to plant, and fun for everybody, with a dizzy, carefree slant that’s in keeping with the gay, gaga tone .of the picture. Order cut illustration at left on 2-Col. Mat No. 32B—30c; Cut—50c.

1. When were you born, and why? March have their fist fight about in 2. How do you explain this weather? “Nothing Sacred”? How much longer do you expect to live? 3. What would you do with a million dol¬ Is that all? Based on lars? What’s the best way to open a can of 4. How did you like Carole Lombard in DAVID O. SELZNICK'S beer without a can opener? “Nothing Sacred”? Is a left-handed soup spoon as good as a Why isn’t there more sun on cloudy right-handed one? NOTHING SACRED' days? 10. What did you like best about “Nothing 6. What do Carole Lombard and Fredric Sacred”?’ FREDRIC CAROLE MARCH • LOMBARD Directed by WILLIAM WELLMAN Tfe Inquiring Fotographer Every day he asks six people a question “HEART of ICE” GAG For a sure crowd-stopper, have a cutout of Carole Lombard frozen in the center of a large cake of ice. Put it in the lobby or on a central street corner, with a placard:

Carole Lombard in “Nothing Sacred”

Order One-Col. Mat No. 33A—15c (Cut—25c). “Fighting Questions’’ For Fotographer The inquiring photographer on your local paper will welcome a couple of questions for his column inviting sprightly, humorous answers. Get him to preface his question with a description of the big Carole Lombard is im¬ fight scene in “Nothing Sacred.” He can then ask men: “Do you prisoned in the icy heart ever have fist fights with your girl friend (or wife)? Who usually of New York. How long wins?” will it take her to melt the A corresponding question for women: “Do you ever have fist fights with your husband? How many rounds does it take you to heart of the big town? See knock him out?” “NOTHING SACRED” A third, and still funnier, question for men: “Do you consider —Rivoli Theatre. it good form to sock a lady without first removing your hat?”

Page Five NEWSPAPER ART THAT PACKS

A realistic action still by John Sidrone. Order this drawing on 2-col. Mat

No. 29B—30c (Cut—50c); 3-col. Mat No. 24C—45c (Cut—75c).

A combination halftone and line reproduction of the debonair March and saucy Lombard, with an amusing action scene. Order 2-col. Mat No. 30B— 30c (Cut—50c); 3-col. Mat No. 25C—45c (Cut—75c).

Page Six DO YOU REMEMBER ?

HEN CHAMPION jess Willard withered UNDER THE TIGER FURY OF UNKNOWN JACK DEMPSEY, CROWNING A NEW CHAMPION?

Uhen Jack Dempsey, ROCKETED THRU THE ROPES BY FlRPO, RETURNED TO CONQUER THE JJERE are artists’ drawings with plenty of socko WILD _Uhen Brown Bull of the appeal in execution as well as in subject matter. LOUIS' RIGHT EXPLODED Pampas? UNDER BAER’S CHIN AND PUT THE INVINCIBLE Well known illustrators with established followings MAXIE TO SLEEP? have taken the most amusing, exciting and roman¬

tic phases of this Selznick hit photoplay and turned

out drawings that sell its topnotch entertainment

value.

These expert art sketches will be a genuine asset

^ to any newspaper page in the country. It’s the job

of you showmen to see that they are advantageously F YOU DO-- THEN YOU’LL CHEER planted! THE MOVIE BATTLE OF THE CENTURY AS FREDRIC MARCH ^ kayoes Carole Lombard . and she returns to jfl FLOOR. HIM WITH A PUNCH ! *

Larry Sobel contributes one of his popular cartoon fea¬ tures comparing the big fist CAROLE fight in "Nothing Sacred" FREDRIC with famous ring battles. A LOMBARD AND swell art feature and a MARCH strong plug for your pic¬ ture. Order 2-col. Mat No. 27B—30c (Cut—50c);. 3- col. Mat No. 22C—45c NOTHING SACRED (Cut—75c). fn

A March-Lombard composite done in artist Afton McWilliams' grace¬ ful style. Order 2-col. Mat No. 3IB—30c (Cut—50c); 3-col. Mat No. 26C—45c (Cut—75c).

Page Seven cArliib-iu Ute VniUi£A± How Mountebanks, Charlatans and Fakers Fool the Gullible Public... And Why Great Newspapers Fall for Their Fantastic Stories

THE Sage of Bridgeport re¬ ject of the gag, making the most nocent right hand, his left was He had told the spinster that marked of his often bilked of the Sun’s discomfiture. The stocking their wine cellar with he was a French Marquis in dis¬ customers, “There’s a sucker Sun has yet to live down the ig¬ 50 centime wines for which he guise, and she fell for his story born evey minute.” but the say¬ nominy of its gullibility, but Poe only charged them 5 francs, 20 whole-heartedly. He invested the ing, often quoted and more often became a name to conjure with. centimes. The Count had no idea money in the Waldorf Suite and proved by incident is surprising¬ Somewhat the same kind of hoax that he was plucking his golden a set of very beautiful uniforms. ly incomplete coming as it did forms the story behind Selznick geese too closely. Much in the style of The Count from the greatest showman of all International’s “Nothing Sacred,” Soon afterwards, Mr. Paine, d’Aulby, he impressed the women times. Mr. Barnum’s observation the Technicolor production star¬ the golden goose died. His widow whom he met, and went a step might well be amended to read, ring Carole Lombard and Fredric was remarried to the Due de further in gaining the complete “There’s a sucker born every March in which a girl takes a Choiseul-Praslin (a real noble¬ confidence of manufacturers, par¬ minute, and two to take him.” modern high-pressure daily for a man) D’Aulby began to dun his ticularly those of munitions. He The ranks of the grafter have joyous sleigh-ride. auriferous gander for a sum of represented himself as the per¬ swelled disproportionately since The first, and undoubtedly the money allegedly still owed to him sonal agent of King Alphonso of that snide remark first passed most proficent of the latter day by the late Mr Paine for articles Spain, in America to purchase through the circus man’s larynx, fakers, was the suave Count sold. The Duke became angry, and large amounts of arms for the with the result that today not d’Aulby, nee Dolbey in Fen- then suspicious. He investigated Spanish Army The munitions even the. two who were predes¬ church, London. The Count first the paintings and found that one manufacturers were eager to tined to take the sucker over the appeared in New York in the of them was more than a good please him and presentd him with hurdles are immune to the rav- first decade of the century, and imitation. In the same way, he large sums of money Le Mar¬ ags of the cheaters. Perhaps it started immediately upon his discovered that the wines were quis Edmond Raoul, etc., bought is due to the greater publicization campaign. He rented the Mac¬ not fit for the palate of the least seven automobiles and several of swindles and hoaxes but at the beth Galleries in order to exhibit discerning Frenchman. saddle horses, and ran up a great present time grafting seems to the large collection of paintings The Due de Choiseul, on the number of bills which no one have assumed the proportions of which he had brought with him. instance of Mrs. Paine, instituted thought of asking him to pay. a major industry. Prominent amongst his reputed criminal proceedings against So successful was his impos¬ Strangely enough, it is not the ‘old masters’ was a $200,000 Count d’Aulby The Count did ture, that even army officers did lower income tax brackets that “Titian.” not counter the charges, but not recognize the fact that his suffer the most from the myriad D’Aulby’s prices were high threatened his ci-devant gold splendid uniform was a hodge¬ and he had no buyers. He refused mine with publication of love podge of four f'rench uniforms. to come down one cent from the letters which he claimed she had Broadway knew him through the exorbitant rates which he had written him. She faltered and linking of his name with that of set. However, he did achieve was on the point of allowing the Marjorie Rambeau, screen star. what he had originally set out charges to be dropped. The Le Marquis forged passes to to do. He obtained entree into public prosecutor was adamant, the treasury department, and every home of the as yet un¬ and insisted that the swindler be went every place. He conducted enlarged “400.” The ladies lion¬ prosecuted to the full extent of parties of friends through the of¬ ized him, and accepted him com¬ the law. The full extent wasn’t fices of the Secret Service and pletely. When one gentleman had too full and the Count served the Department of Justice. He the audacity to suggest that three months in a very comfort¬ obtained the private phone num¬ able cell. bers of well-known persons The smart set of Manhat¬ His wife, believed in him fully through some obscure connection and insisted to her last moment with his former employers, the tan fell for imposter "Mike that he had been framed. After New York Telephone Company. Romanoff.” All New York his release, the Count and his Rousselot de Castillot came to wife came back to the United a sudden end when he decided to laughed when the truth States and lived on 59th Street, go to work on the House of Mor¬ came out. quite distant from the splendors gan. He was well on his way to to which they had been accus¬ success when one of the employ¬ tomed. ees became suspicious and inves¬ Le Marquis Edmond Raoul tigated the supposed French no¬ Playing the beautiful Marcel Rousselot de Castillot was bleman. The Marquis had exhib¬ imposter of "Nothing a born genius. He first attracted ited a letter from King Alphonso, attention when he registered in affectionately signed “Alph” and Sacred”, Carole Lombard the Waldorf-Astoria and began to one from Senator McAdoo, more meets her most fantastic receive mail bearing the crests formally autographed but as con¬ of every royal family in Europe. fidential in tone as that from the film adventures in the Just one week previously he had ruler of Spain. The einployee madcap story by scenarist been in the employ of the New knew that “Alph” was not the York Telephone Company at the correct diminutive for Alphonso, Ben Hecht. magnificent salary of $15 per and persuaded his employers to week. He had been sent to the investigate. Miss Josephine May- The many named confidant of term in ed, and

schemes of the confidence men. d’Aulby’s masterpieces were The so-called socialites are bear¬ merely copies of originals that ing t4je brunt of the attack^Mi a were hanging irt the museums manner calculated to bring Irbout of Europe, the imposter calmly a more equal distribution of replied that hia paintings were wealth. Even the great finan¬ the originals, and those in the Beaverbrook’s end was as pro¬ ciers, supposedly secure in their museums were the copies. His saic as his method. A group of vast knowledge of the money explanation was accepted com¬ amateur detectives, friends and marts, have succumbed to the pletely, and without a shadow of relatives of one of the women blandishments of smooth-tongued a doubt. who had been fooled by the gentlemen with a yen for easy One of the Count’s more en¬ Baron, trapped him on a Mann money. Just as susceptible to a thusiastic patrons was a Back Bay first place he entered was a 59th alone and allowing his accom¬ York in The A1 Smith, Jr., extor¬ Act charge. The three, William well planned hoax are the omni¬ dowager, Mrs. Lunt, who gave Street place where he met Barry. plices to remain holding the bag. tion case. The police proved that scient newspapers and the sup¬ him her neice, Francesca, in mar¬ A. Ruenzler, Harry Brand and They went from one place to an¬ Barry has since been returned he was the intermediary between Russell Goldman, trailed their posedly worldly men who gather riage. Miss Lunt was the prize other as good companions. Barry to durance vile to serve for the the women and the lawyers who man to Atlantic City, where he the news of the world. debutante of the season, and the made no attempts on the Prince’s rest of his natural life. The best did the dirty work. Police, con¬ Edgar Allan Poe’s famous bal¬ marriage was a splendid and had gone with his next intended personal property, luckily for all comment on Barry was delivered vinced that his was the mind be¬ loon hoax set the journalistic well attended affair Mrs. Lunt victim. He was scooped up by the concerned. There is no record of by Mrs. Livermore; “He was a hind the crimes were unable to world of the middle nineteenth furnished a huge villa near net of the law and tossed into the Prince’s feelings toward Bar¬ very charming fellow.” prove it definitely. The Lord is century on its collective ear Tours for her niece and her new¬ prison. He has since written sev¬ ry, but the burglar said that The latest, and the lowest in now at his country home in Os¬ From his home in South Caroli¬ ly acquired husband. And the enteen books and intends to turn the scale of phoney Barons and sining. na, the author sent dispatches to count immediately proceeded to out at least a dozen more before Counts, was the recently incar¬ Prince “Mike” Romanoff fooled the conservative New York Sun, hang his bogus paintings in his he is turned loose. few people with his posturing, but relating the landing of Mr. new home. there is no doubt that he had a Monck-Mason’s balloon on the It Was at this time that Count lot of fun. His position was some¬ South Carolina beach after a D’Aulby hooked his greatest pair what that of a court fool, and as successful transatlantic crossing. of suckers, Mr and Mrs. Charles such he was welcomed every¬ The Sun gobbled up the story N. Paine of Boston. The Paines where. His police record is non¬ without a suspicion that there had bought a home in the Bois existent, unless a conviction for was anything amiss and paid Poe de Boulogne in Paris, so the contempt of court can be consid¬ well. The other New York pa¬ Count generously offered to help ered as a budding criminal ca¬ pers felt that they had been them furnish it. He was open- reer. He served a scant month in scooped, and ordered their cor¬ handed enough to lend them his a New York City jail for a too respondents to investigate and fine collection of “old masters.” Did the Bolsheviks execute fervent insistence that his name was Michael Romanoff, instead of get the facts immediately. Then he proceeded to sell them Anastasia, daughter of the went into business under his right Harry Gerguson. Prince “Mike” When the truth was revealed, the paintings one by one, reluct¬ name. He managed real estate the Sun was the laughing stock antly parting with them for an Czar? Uncertainty of her is now a gentleman farmer in properties for the Metropolitan California, and a reigning favor¬ of Park Row Its rivals thanked average price of $15,000. At the fate has made it possible Life Insurance Company, the Ir¬ the journalistic gods that they same time that he was selling ite in Hollywood. for several imposters to vic¬ ving Trust Company, A1 Smith, had not been chosen as the ob- them paintings with a very in- Jr., and others. His legitimate Recognizing the fact that the timize newspapers. business was profitable, and there newspaper is more than human in Rage seizes reporter Fredric March when should have been no temptation. its gullibility, Selznick Interna¬ tional has based its new Techni- he learns the truth of Carole Lombard’s Roussellot lapsed into forgery and received another prison term, color production, “Nothing hoax. It’s the climax of "Nothing Sacred” which he is still serving. He will Sacred,” on the successful attempt be deported on his release in 1938. of a small town girl to trick a The re-appearance of Princess large metropolitan daily into pro¬ Anastasia has provided frequent viding her with all the things for pabulum for the presses, which which she has yearned. “Nothing seem to take a new lease on life Sacred,” co-starring Carole Lom¬ with the appearance of each bard, and Fredric March, is the claimant. first attempt to translate comedy Recorded history states that the to the screen in the terms of daughter of the late Nicholas III color It is a rowdy comedy, was executed along with the rest ranging from sheer slapstick to of the immediate royal family in the subtlest of humor, climaxing a dark cellar in Ekaterinerburg, in a free-for-all, anything-goes late in 1917 The first Anastasia battle between Mr March and appeared in 1920, but her story Miss Lombard. was so poor that she fooled no Producer David O. Selznick, one. Successive pretenders have noted for his sagacity in choos¬ profited by the experience of those ing stories that carry punch, has who have gone before, the latest, chosen one that bids fair to prove but two years ago, was well sup¬ a screen classic. “Nothing Sacred” plied with intimate details of the tells of a young woman from Ver¬ life of the Romanoffs. Even this mont who hoped to attain luxury, woman, whose story of a hair¬ by pretending that she has con¬ breadth escape could not convince tracted radium poisoning. A any of the living Grand Dukes, temporarily discredited reporter put the newspapers in somewhat sees in her his opportunity to re¬ of a dither under the impression gain former rating as star re¬ that the real Princess Anastasia Arthur Barry would have been cerated Lord Desmond de Hagen. porter, and attempts to convince had at last been found. insulted had he been called a con The Lord was a Virgin Islander, his managing editor that he has Much less romantic in story man. He was the king of the Edgar Allen Poe, tragic originally named Ernest Behagen. a sure fire circulation building was Baron Beaverbrook, known to jewel thieves, the man who car¬ poet, invented the fantastic He was possessed of a long police story. the police as the “king of the ried off the famous Livermore record as a fraudulent practi¬ The odyssey of the girl and the con men.” He too was a romantic robbery His profession notwith¬ balloon hoax. The sedate tioner of medicine in St. Louis reporter, as they see everything figure and had a way with standing, Barry was as charming New York Sun swallowed and other large cities. His only that the Big City has to offer, and women. Ordinarily sensible and and well mannered as any of the claim to the staff of Aesculapius do everything that presents fun tight-fisted females became gul¬ bogus noblemen. When the Prince his story hook, line and A’ere two correspondence school and excitement makes a fascinat¬ lible to the extreme when the of Wales made his visit to the sinker diplomas, one for chiropractic ing tale, enhanced by the photo¬ Baron poured his blandishments United States Barry was his com¬ science and the other for chirop¬ graphic beauty of the new ad¬ upon them. He married a large panion on an all night tour of Wales was a fine chap. ody. He had gotten large fees vanced Technicolor. Directed by number of them for their money, the speakeasies. Barry was arrested for the from gullible women who believed William Wellman from Ben customarily disappearing as soon The Prince had become bored Livermore robbery, and sent to him to be an eye, ear, nose and Hecht’s screen play, “Nothing as he had extracted all available with the endless round of recep¬ Auburn. He engineered a jail- throat specialist. Sacred” has everything that goes cash. tions for an evening alone. The break with three others, escaping De Hagen was trapped in New ‘ -nake up a fine picture.

Here's a Fascinating Full-Page Special on Famous Hoaxes, Planned and Written to Make it a Sure Hit with the Readers. Order direct from Exploitation Dept., United Artists Corp., 729 7th Avenue, New York, N. Y. Price, 8-Column, 80c for the mat. DAVID O. SELZNICK WHO PRODUCED “A STAR IS HORN” TURNS COLOR CAMERA ON EAST IN “NOTHING SACRED”

Carole Lombard and Fredric March In Hilarious Ben Hecht Farce

(ADVANCE READER) New York, with all of its madden¬ ing midday whirl, with its fiery blaze of neon by night along the ‘‘gay white way” that today is more red than white, with its night clubs, giant buildings, crowded tenements, pent¬ houses—all the striking contrasts of human handiwork is now revealed to the world in its true colors. David O. Selznick who made the amusement world applaud with his technicolor production of Hollywood ‘‘A Star Is Born” has turned his showmanship talents to the east and ‘‘Nothing Sacred,” the comedy-satire of New York co-starring Carole Lom¬ bard and Fredric March due for show¬ ing at the.Theatre on .will glorify Man¬ hattan and eastern resorts in Tech¬ nicolor. Ben Hecht, writer of the mad Man¬ hattan tale, which is based on a story by james H. Street, described Father Knickerbocker’s town as a ‘‘cake-walk between two river banks.” The spirit of his satirical description has been captured in this fast-mov¬ ing, romantic farce, and transferred to the screen via Technicolor. In color, for the first time, will be photographed the heaven-bound sky¬ scrapers, the Empire State building, Radio City. From the air, looking down into the streets and across at the skyline, other shots will be made through the assistance of a plane flown by the noted aviator, Paul Mantz. Views of Park Avenue will line up in striking contrast to Lenox Avenue and Harlem. There will be views of the Polo Grounds with a ball-game in progress, contrasted with other shots of Tombs prison. Among other interesting film shots scheduled are the 59th Street skyline at night, viewed from Central Park; the blaze of vari-colored signs, Broadway south from 46th Street, interior and exterior of the Stock Carole Lombard and Fredric March are teamed in one of the funniest and most uproarious of screen vehicles, David O. Selznick’s Technicolor Comedy Exchange, New York as viewed by Sensation “Nothing Sacred,” which opens at the .theatre on ... It is a United Artists release. a steel worker high atop a new struc¬ 1 -D — Four Col. Scene (Mat .60; Cut 1.00) ture, the Statue of Liberty from the air, the city beneath a cloud-flecked sky, East and Hudson Rivers at night, Coney Island in the evening, a half- SELZNICK INTERNATIONAL PICTURES THE CAST (continued) dozen night clubs, the Holland Tun¬ Presents School teacher . Nora Cecil nel, giant bridges and the water¬ Mr. Bullock . Edwin Maxwell front. CAROLE FREDRIC Walker’s Kids .. .Phillip Hurlic, Rudolph Chavers, Dolores Lilly ‘‘Nothing Sacred” is the first com¬ Policeman . . Ernest Whitman plete color film of New York and Policeman. Everett Brown combines all the pictorial values of LOMBARD MARCH Sad Waiter . Tennen Holtz color plus a great story and brings to in D. S. C. Head . Alex Mellish the screen a new romantic team in “Helen of Troy” .!.. Betty Douglas Carole Lombard and Fredric March. “NOTHING SACRED” “Katherine of Russia” . Eleanor Troy Walter Connolly, Charles Winninger “Pocahontas” .Monica Bannister and Maxie Rosenbloom are seen in with “Katinka” .. Jinx Falkenburg important featured roles. The direc¬ “Salome” .. Margaret Lyman tion was in the capable hands of Wil¬ CHARLES WINNINGER — WALTER CONNOLLY “Godiva” ... Shirley Chambers liam Wellman. It is released through In Technicolor Electrician ...... Bill Dunn United Artists. Electrician ... Lee Phelps Produced by DAVID O. SELZNICK Dowager . Hedda Hopper Directed by William Wellman Swede Fireman .... John Qualen Screenplay by Ben Hecht Special Equipment Mrs. Cartwright . Hilda Vaughn Released thru United Artists E.- J. Southern~ . Walter Walker Used in Color Film THE CAST Miss Sedgewick Vera Lewis Hazel Flagg . CAROLE LOMBARD Mayor . . Charles Richman W ally Cook . FREDRIC MARCH Referee . . Mickey McMasters “Nothing Sacred” Dr. Downer CHARLES WINNINGER Announcer . Bobby Tracy Stone . WALTER CONNOLLY Pilot ..:. Cyril Ring Dr. Eggelhoffer . ...I:. Sig Ruman Guests at Banquet.Eddie Kane, Emily Fitzroy, Tom Rickets, Allan Cavan, Mickey Morita, Vera Lewis, E. J. Hertz “Nothing Sacred,” David O. Selz¬ Master of Ceremonies .. Frank Fay Telephone Girl . Ann Doran nick technicolor production, sched¬ Orchestra ... Raymond Scott and his Quintet Copy Editor . A. R. Hayzel uled for showing at the. Max . Maxie Rosenblum Secretary . Helen Brown Theatre on. co- Dr. Kerchinwisser . Alex Schoenberg Midget .. Billy Barty starring Carole Lombard and Fredric Dr. Punch . Monte Wooley Printer . Charles Sherlock March, and directed by William A. Dr. Marachuffsky . Alex Novinsky Wellman, will be the first color pic¬ Mrs. Bullock. Aileen Pringle ture in screen history to utilize new¬ Drug Store Lady . Margaret Hamilton THE STAFF ly-invented special equipment which Ernest Walker . Troy Brown makes possible unusual photography. Mrs. Walker . Hattie McDaniels Cameraman . .. W. Howard Greene Devised by Jack Cosgrove, the color Moe .. Dick Rich Art Director ... Lyle Wheeler process printer, as it is known tech¬ Dr. Downer’s Nurse. Katherine Shelton Interior Decoration .Edward G. Boyle nically, makes possible the showing Office Boy . A. W. Sweatt Special Effects .....4. Jack Cosgrove on the screen of several different Baggage Man . Olin Howland Miss Lombard’s Costumes . Travis Banton scenes simultaneously. Trick photog¬ Mr. Watson. Clarence Wilson Other Costumes . Walter Plunkett raphy of all kinds is now also avail¬ Walker’s Girl ..1. Louise Clark Supervising Film Editor . Hal C. Kern able to the technicolor cameras, City Editor . John Dillson Film Editor . James E. Newcom through the invention. W'restler . Ben Mo-gan Recorder ..Fred J. Lau It took a year’s research work, and Wrestler . Hans Stcinke Assistant Director . . Frederick A. Spencer an expenditure of more than $4000 Mug . Bob Perry for experimental purposes, under stu¬ Mug . Art Lasky FOR THE TECHNICOLOR COMPANY dio subsidy, to bring the device to Photographer . George Chandler perfection. Film engineers have been Miss Rafferty ...i. Claire DuBrey Color Supervisor Natalie Kalmus striving for years to achieve this re¬ Rubenstein .-. Charles Lane Associate ... Henry Jaffa sult.

Page Ten Actors Catch Spirit of Script In Filming “Nothing Sacred”

Selznick Set Scene of Mad Bedlam as Players Rollick Through Roles

If dizzy, hilarious doings and carryings on during the filming of a picture are any criterion then David O. Selznick’s techni¬ color production “Nothing Sacred,” which opens. at the Theatre, should walk away with all prizes and awards for the maddest comedy riot that was ever devised to shatter the peace and quiet of the amusement world. For reasons well founded on air- guns, splintered stage lights, broken eggs, horseplay and general hilarity, CAROLE LOMBARD the “Nothing Sacred” set at Selznick International Studios earned a reputa¬ tion as “the dizziest in Hollywood.” Whether the stars caught it from the script or just happened to find their fun-loving natures in close ac¬ cord has not been determined. Gen¬ eral opinion is that Ben Hecht’s screen play, based on a story by James H. Street, has had its effect. At any rate, the fact remains that Carole Lombard and Fredric March, co-stars in the technicolor film, spent all of their spare time practicing with air guns. They were joined by Di¬ rector William A. Wellman, with Charles Winninger and Walter Con¬ nolly taking occasional pot-shots just for the fun of it. This, in itself, wouldn’t be unus¬ ual, but as it happened, their collec¬ tive targets were the lights at the AFTER THE BATTLE: Carole Lombard and Fredric March think it over as Walter Connolly looks on, following top of the sound stage roof! the hilarious light sequence in David O. Selznick’s Technicolor Comedy Sensation “Nothing Sacred,” now show¬ Wellman won first honors with ing at the . theatre. It is a United Artists release. two lights, followed by Miss Lombard anJ March with one apiece. Winnin¬ 3-C — Three Col. Scene (Mat .45; Cut .75) ger and Connolly missed. Miss Lombard and March spent their lunch hours tearing around the Carole Lombard and Fredric March Set New studio in a fire-truck, siren wide open. The truck had been borrowed Carole Lombard in David O. Selz¬ from the Los Angeles Fire Depart¬ nick’s Technicolor Comedy Sensa¬ ment for a picture sequence. The Record for Epic Battles in “Nothing Sacred” tion “Nothing Sacred,” released thru technical department had to post a guard by a six metre yacht standing United Artists. in a cradle on the set, to prevent the 11-A — One Col. Star Head No Holds Barred In Riotous Rough and Tumble volunteers setting it on fire. (Mat .15; Cut .25) Sequence With Hilarious Results Sirens, horns and whistles were standard equipment on the set. One or all were used by the crew to signal¬ Not since the days when Tom Santschi and William Farnum ize the visit of an unusually pretty girl, or the completion of a particu¬ March Creates New clashed in a superhuman battle for “The Spoilers,” twenty-two larly difficult scene. Highest honor years ago, has the screen witnessed a struggle as great as the for A visitor was to receive the “order of the bark,” a chorus of barks from Reporter Role in one between Carole Lombard and Fredric March in the David all hands. O. Selznick technicolor production, “Nothing Sacred,” directed While the players and director traded friendly insults with the great¬ “Nothing Sacred” by William A. Wellman, which comes to the. est of cheer, they remained, through Theatre on. experience, quite wary. In one scene, for instance, Winnin¬ A new type of newspaper reporter Meeting in a hand-to-hand en¬ ger was supposed to catch a thrown comes to the screen in the person of counter in the first knockdown fight screen is written imto Hollywood’s egg. For purposes of protection a Fredric March, after years in which annals. dozen had been hard-boiled. But between a man and a woman ever the journalistic lads have been pic¬ Other players who add to the fun when the egg was thrown, and Win¬ filmed, Miss Lombard and March tured as open-shirted, sartorially defi¬ and hilarity in “Nothing Sacred’’ are ninger made the catch, closing his cient characters surrounded by paste kicked, punched, shoved and wrestled Walter Connolly, Charles Winninger hand as he did so, the hen-fruit, his pots and jumbled heaps of paper. each other for an entire day, at Selz¬ and Maxie Rosenbloom who appear shoes discovered had not received the in featured roles. Co-starring with Carole Lombard nick International Studio. For three hot water treatment. The comedy romance unwinds its One visitor was prompted to re¬ in the David O. Selznick technicolor hours in the morning they rehearsed. action in Manhattan and its environs mark, “they should turn the camera production, “Nothing Sacred,” com¬ Then for five hours, from different and it is the first time that a pic¬ around and shoot the other way. ing to the.Theatre on camera angles, they flew at each ture with New York for a background What a comedy that would make!” ., under the di¬ rection of William A. Wellman, other, fists and feet flying, furniture, has been made completely in tech¬ "Nothing Sacred” is one of Mr. March, as the star reporter of “The nicolor. Selznick’s important productions for vases and bric-a-brac were smashed. Morning Star,” chases his story in a It is a United Artists release. release through United Artists. The scene is typical of the fast, high silk hat and dress suit. At all other times, save when he is seen in hilarious pace of the screen play writ¬ Carole Lombard and Fredric March a hot, dusty small town his wardrobe in a scene from David O. Selznick’s ten by Ben Hecht, from a story by is beyond reproach. Technicolor Comedy Sensation, James N. Street. Throughout the pic¬ This explains Director Wellman, is “Nothing Sacred,” released thru ture the stars give and take punish¬ simply in tune with the day. With United Artists. ment. college men well versed in the social 14-A — One Col. Scene graces, filling the staffs of today’s In other scenes, Miss Lombard and (Mat .15; Cut .25) newspapers, films are changing their March are sitting at ringside during conception of reporters. a wrestling match. Into their laps, Practically, all of “Nothing Sacred” Huge Banquet Scene breaking the chairs upon which they has New York for a background. are sitting, are dumped “Bad Ben” Night clubs, sumptuous hotels, ban¬ in “Nothing Sacred” quet halls and penthouses form the Morgan, 315 pound wrestler, Hans scenes. March and Miss Lombard, “The Terrible” Steinke, 240, and Two hundred and twenty-eight concocting a gigantic hoax, move guests, waiters, musicians, guards Referee Mickey McMasters. The through them all dressed for the oc¬ and even a sultan and sultana squirming mass of humanity wrestles casions. attended a banquet at Selznick on them and over them, then back Even the editorial rooms of “The International Studio when a huge Morning Star” keep pace with mod¬ to the ring again. scene for the David O. Selznick ern news offices toward elegance. For technicolor production, “Nothing Another series of shots finds the the first time, a picture will show re¬ Sacred,” co-starring Carole Lom¬ stars swimming around in twelve feet porters sitting at stream lined desks, bard and Fredric March, now at of water, fully clothed. There was no amid modernistic, chrome covered the Theatre, was filmed. surroundings. fooling about these. Miss Lombard A casting call went out for 193 “Nothing Sacred” is a hilarious, and March jumped in, and stayed wet extras to appear on the banquet comedy satire of Manhattan, screen¬ hall set in formal dress. Mean¬ during a day and a half of shooting. play for which was written by the while, 18 bit players, ranging Yet another time they were stuffed inimitable Ben Hecht from a story by from a mayor type to colored cops into a packing case, and in that James H. Street. Pictorial color shots had been signed. A ten piece or¬ show the resort playgrounds of the cramped space enacted a scene be¬ chestra, an orchestra leader and east, including metropolitan New a Japanese statesman type com¬ fore jumping to the rear of a speed¬ York, Long Island, Havana and Nas¬ pleted the bit and extra list. ing fire engine and riding home. sau. Fredric March portrays an ace reporter in David O. Selznick’s Technicolor Guests of honor at this film Walter Connolly, Charles Winnin¬ Where “The Spoilers” left off, Comedy Sensation “Nothing Sacred” now at the . theatre. banquet are Troy Brown and Hat¬ ger and Maxie Rosenbloom are fea¬ Carole Lombard and Fredric March It is a United Artists release. tie McDaniels. tured in important roles. It is a carry on. And another legend of the 7-B — Two Col. Scene (Mat .30; Cut .50) United Artists release. Page Eleven “Nothing Sacred” Newspaper Farce CAN CAROLE DISH IT OUT? Scores Sensational Comedy Scoop

FREDRIC MARCH Carole Lombard and Fredric March Hit Heights of Hilarity in New Selznick Technicolor Triumph

(REVIEW)

David O. Selznick’s New Technicolor comedy sensation “Nothing Sacred” co-starring Carole Lombard and Fredric March literally roared on to the screen of the. theatre last night. The laughs started from the first flash of the original and satirical maintitle by Ben Hecht which describes New York as ... . “Sky- - scraper Champion of the World. . . With a Silk Hat for a Soul and a Walter Connolly Mammy Song for a Heart . . . Bag¬ dad, Babylon and Podunk in a Cake- in “Nothing Sacred” Walk between two River Banks. Yes, it’s a knockout! Carole Lombard, Fredric March and Walter Connolly From then on the in scene from “Nothing Sacred,” David O. Selznick’s Technicolor comedy Walter Connolly, who landed so hilarity gathers sensation, released thru United Artists. thoroughly in the middle in “Libeled momentum as the 6-J3 — Two Col. Scene (Mat .30; Cut .50) action of the pic¬ Lady,” leaps even deeper into the ture unfolds. center of a mad Manhattan mixup in For sheer en¬ the role for which he was cast by tertainment that David O. Selznick, that of Oliver will make you Hilarious Role in “Nothing Fredric March in “Nothing Sacred”, forget your inhi¬ Stone, the managing editor, in the David O. Selznick’s Technicolor bition and ex¬ technicolor production, “Nothing Comedy Sensation, released thru Sacred” Recalls Early Comedy plode in raucus Sacred,” at the. United Artists. guffaws of mirth, Theatre. 10-A — One Col. Star Head “Nothing Sacred” The stage and screen favorite takes Training of Carole Lombard (Mat .15; Cut .25) is just what the Carole Lombard in doctor ordered, David O. Selz- over one of the most important parts and the doctor in nick> Nothing in the film which co-stars Carole Sacred” Take a Horatio Alger story and apply it to Hollywood. Make the picture is Dr. Lombard and Fredric March, under a lovely blonde the heroine in place of the poor-but-honest boy. | SHORTS Enoch Downer 16-A—Thumbnail the direction of William A. Wellman. portrayed by (Mat .15; Cut .25) There you have the tale of Carole Lombard’s rise to star¬ March is his ace reporter, Wallace No. set in Hollywood was filled Charles Winninger who comes to the dom. In other words, film directors did not swoon with joy, Cook. Miss Lombard is Hazel Flagg, with more hilarity and “ribbing” big city just for the ride and aids and nor did producers stand in line out¬ the small town girl who crashes so¬ then the technicolor picture, “Noth¬ abets Carole Lombard as Hazel Flagg, side the Lombard threshold, when “My Man Godfrey,” and “Love Be¬ ing Sacred,” at Selznick Interna¬ the small town gal in perpetrating a phisticated New York, and proceeds first she turned her attention to tional. Carole Lombard had four colossal hoax that turns New York to give Stone, Cook, and Father motion pictures. fore Breakfast.” days off, but showed up at the stu¬ inside out. Fredric March is the ace Knickerbocker a large headache. The story of Carole Lombard tells “Nothing Sacred,” her first tech¬ reporter of the “Morning Star” who dio every day to watch and hear of a girl who started in comedy nicolor picture, brings all of the Lom¬ Fredric March, Director William A. concocts the “story of the century” Charles Winninger, of radio, stage ranks, rose to bits, became a lead¬ and screen fame, is well mixed in the bard talents into play, her ability as Wellman, Walter Connolly and with Carole as the central figure. ing woman and then blossomed in¬ a comedienne, a dash of ingenue, a Charles Winninger between scenes. . .“Nothing Sacred” dramatizes life mixup, as Dr. Enoch Downer. He has to stardom. It was a steady rise to “I wouldn’t miss it,” she said. in New York as Mr. Selznick’s pre¬ a hand in the affair that double- the top, based on a merit which she fair share of sophistication, and, of “They should turn the camera around vious hit “A Star Is Born” drama¬ crossed a city. proved, step by step, until today course, a plentiful portion of roman¬ and shoot the other way.” ‘Nothing tized life in Hollywood. As the title finds her under three-year contract tic reactions. Sacred” comes to the . The screen play for ‘.Nothing Sac¬ implies, it pokes fun at people and to David O. Selznick, for whom she Carole Lombard has always been theatre on . things, which in this case is New red” has been written by Ben Hecht, made the technicolor picture, * « « York and some of its foibles. and is based on a story by James H. “Nothing Sacred,” co-starring Fred¬ athletic, though her trim figure, 5 Clark Gable made personal ap¬ The story is an original by James Street. ric March directed by William A. feet 2 inches tall, weighing 112 H. Street and the script is by Ben Wellman, which is attracting huge pearances — at Selznick Interna¬ Connolly is one of the screen’s pounds, belies the fact. In school, she Hecht who knows more about New crowds at the.theatre. tional Studio, a mile and a half won medals for sprinting and broad¬ York than any man in Manhattan, busiest actors, punctuating his film from his home lot M-G-M, while Miss Lombard was born in Fort and he has done one of the best jumping, and she was a leader in Carole Lombard was at David O. work by trips back to the Broadway Wayne. Indiana. When she was sev¬ jobs of his writing career in his soccer and tennis. Her favorite di¬ Selznick’s plant, co-starring with stage, where for 15 years he was a en years old, her mother and brother farcical treatment of “Nothing Sac¬ Fredric March in the technicolor favorite, and until 1932 a holdout accompanied her to Hollywood. The versions now are dancing, tennis, red.” film, “Nothing Sacred,” which is family liked the film capital, and has against Hollywood. “Soak the Rich,” swimming and horseback riding. She The cast is an impressive one now attracting the crowds at the remained since. is seldom seen in Hollywood night .I...... theatre. headed by Carole Lombard and Fred¬ “The Good Earth,” “Libeled Lady,” In her school career, there was ric March, and they enter into the “It Happened One Night” and other spots, preferring to relax at home* * # * no indication that Carole Lombard rollicking spirit of the action which outstanding pictures have found him when not acting before the cameras. Charles Winninger, the Dr. Enoch was headed for the screen. She at¬ calls for them doing everything from This blue-eyed, golden-haired star prominent on the cast list. tended private school and then en¬ Downer” of David 0. Selznick’s riding on a hook and ladder and tered high school. It was not until is filled with zest for life and for her technicolor picture, “Nothing Sa¬ jumping off the dock to being the she took a three-year course in a cred,” now at the theatre, principles in a lavish night club se¬ work, and is a favorite among di¬ dramatic school that the thought of which co-stars Carole Lombard and quence as well as a whirlwind, rough rectors for her complete lack of what Fredric March, goes back on the New Comedy Role a film career entered her head. Sev¬ and tumble fight. has been called “Hollywood tempera¬ radio on a contract calling for his eral dramatic productions, produced In addition to Charles Winninger services for two years. He returns as For Winninger by the students, and occasional parts ment.” other important featured roles are “Cap’n Henry” on “Show Boat.” in plays staged in Los Angeles the¬ played by Walter Connolly and atres served to whet her interest. * « « Maxie Rosenbloom with a veritable Charles Winninger, whose colorful You should see the editorial of¬ host of others in support. The pic¬ When she went into Mack Sen- screen career has been marked by suc¬ CATCH AS CATCH CAN fice of the New York “Morning ture is lavishly produced and the nett comedies, however, she had no cesses in virtually every kind of role Star” in Selznick International’s marvellous technicolor shots of thought of eventual stardom. She AT CATCH WEIGHTS —showboat pilot, a harassed father, technicolor picture, “Nothing Sa¬ practically every important point of thoroughly enjoyed the custard-pie industrial leader, captain of merchant throwing, the falls into pools, beds cred,” note playing at the. interest in New York and its env¬ Carole Lombard staged a bat¬ marine, to mention only several — of cactus and various other uncom¬ theatre. It’s decorated in gunmetal, irons is almost breath-taking in its tle with two giant wrestlers in now becomes a small town doctor lost fortable landing places. After a year dark green and chrome, with tu¬ pictorial beauty and dramatic effect. filming a scene for the David O. in the mad maze of New York. of this, Fox called upon her for a bular steel chairs, noiseless type¬ William Wellman has done a su¬ Selznick technicolor picture, He was signed by David O. Selz- role in “Me, Gangster.” writers and French phones decorat¬ perb directorial job and the photog¬ “Nothing Sacred,” but when the sick for the role of Dr. Enoch Down¬ ing stream-lined desks. raphy is flawless. At this point, Carole became the cameras stopped turning, it was er, in Selznick International’s techni¬ The reporters, probably, call for To Carole Lombard and Fredric ingenue, and later she played bits one of the burly “beef trusters” “Mr. Copy Boy.” color production, “Nothing Sacred,” March however go the high honors and minor leads at Pathe, where and not the 112 pound star who co-starring Carole Lombard and Fred¬ she was placed under contract. Dur¬ was stretched out cold. for performances that stand out ric March, and directed by William ing 18 months at Pathe, Carole The scene showed “Bad Ben” Newest of the colored motion pic¬ like the Empire State Building on A. Wellman, the current attraction graduated to feminine leads. Among ture “finds” is Troy Brown, 310 at the .theatre. Morgan, 315 pounds, and Hans the New York skyline. Miss Lom¬ her pictures there were “Power,” pounds of darky. He plays the Miss Lombard is his patient, but, as “The Terrible” Steinke, diving bard’s flair for comedy has been “Ned McCobb’s Daughter,” “Show pseudo-sultan in “Nothing Sacred,” matters develop, the doctor’s need over the topmost rope of a Folks” and “High Voltage.” Stardom current attraction at the . established in previous hits, but she for treatment is even greater. raised ring into Miss Lombard's theatre. A dancer and singer, as was just around the corner. and Fredric March’s laps, at ring¬ surpasses anything she has done When Miss Lombard leaves th,e well as an actor, the big fellow can The top bracket was reached side. Even the refree, Mickey heretofore. Fredric March makes an small town for the big city, in the do the splits, and, if Director Wil¬ McMasters, went overboard - into screen play written by Ben Hecht, when Carole was co-starred with liam A. Wellman can find a spot ideal team mate for the blonde and the melee. based on a story by James H. Street, Robert Armstrong in “Big News” and in the script, will try it on the beautiful Carole and after their ro¬ Winninger goes along for the ride. “The Racketeer.” Paramount selected While the wrestlers squirmed screen. « « » mantic merger in “Nothing Sacred” Together they proceed to throw New her for an important role in the and tossed, continuing their bat¬ tle amid broken chairs and tram¬ “Crack-Shot” Lombard might be it is predicted the public will clamor York into an emotional uproar, as musical, “Safety in Numbers” fol¬ lowed by “Fast and Loose” at the pled spectators, Carole was en¬ a good cognomen for Carole, who to see them together in more pic¬ central figures in the “story of the tirely lost beneath the shambles. is becoming an expert rifle shot. On century” concocted by the Morning same stulio. tures of this same fast-action, roman¬ location for the technicolor produc¬ Star’s ace reporter, Fredric March.’ The Lombard career still was far The cameras were halted. tic type. tion, “Nothing Sacred,” now at the An actor since boyhood, when he from its peak. She climbed still Miss Lombard rose to her feet. . theatre, co-starring Miss “Nothing Sacred” is tops for traveled with a family troupe, Win¬ higher as a sophisticated type. Her Director William A. Wellman called for the first-aid man, Gil¬ Lombard and Fredric March she screen entertainment in a season that ninger has enjoyed fame on the stage, name appeared alongside William bert Stone. picked up an army-type Spring- has been marked by fine pictures, in vaudeville, stock and musical com¬ Powell’s in “Man of the World” field, hit a rock 200 yards away edy, and on the screen. Among his and “Ladies Man.” Further triumphs Steinke required restoratives, and is another outstanding release six times out of six. recent pictures, are “Three Smart were hers in such pictures as “Twen¬ and Miss Lombard helped the She’d like to go big game hunt¬ on the United Artists program of Girls,” “The Go Getter,” and “Cafe tieth Century,” “We’re Not Dress¬ medico administer them. ing, she says. hits. Metropole.” ing,” "Hands Across the Table,”

Page Twelve Reporter Reigns As Romantic Ace of Screen Says Blonde Heroine of “Nothing Sacred”

According to Carole Lombard, the newspaper reporter has hit the top as the screen’s most romantic character. At the moment Carole is co-starring with Fredric March in David 0. Selznick’s technicolor picture, “Nothing Sacred,” di¬ rected by William A. Wellman, current attraction at the Theatre. It has a newspaper theme, and has convinced Carole that the tion pictures have kept pace with screen sheik takes second place when the reporter comes into the picture. the newspaper trend toward surround¬ ings far different from the days of “The boys with the pencils and pads,” she says, “have left the sheik, ‘The Front Page.’ In “Nothing Sac¬ the rich playboy, the matinee idol, red,” for instance the editorial rooms the soldier and adventurer far behind of ‘The Morning Star’ are not the in romantic interest. plain walls and paper-heaped floors, but are modernistic in design, green, “I don’t know why it is, except grey-green and chrome in coloring, for the fact that a reporter’s life with indirect lighting and all other seems to be paced for the fast tempo conveniences. Even ;the typewriters of screen entertainment so popular are the noiseless kind. today. I’m not going to be one of those women who say it’s because a “The reporters of today’s pictures reporter’s career is so interesting. He have also undergone a change. They does, however, live a fast, varied life, don’t walk around with open-collared Carole Lombard and Charles Winninger in a scene from David O. Selz¬ at least on the screen. shirts and baggy trousers. We find nick’s Technicolor Comedy Sensation “Nothing Sacred,” released thru United Artists. “More pictures than ever before them well-dressed young men, ready 8-B — Two Col. Scene (Mat .30; Cut .50) are using either the reporter or the to step ir)to any drawing room. And, surroundings of an editorial room for I might say in passing, they’re much fast-paced material. “Love is News,” more like the reporters with whom I Carole Lombard in David O. Selz¬ “Libeled Lady” and “Love on the have come into contact. Carole Lombard Qualifies nick’s Technicolor Comedy Sensa¬ Run” are examples. And just so it “These calm, assured, well- tion “Nothing Sacred,” released thru United Artists. won’t be confined to one sex, you groomed young gentlemen seem to In Riotous Action Scene might also add “Front Page Woman.” have scooped the Hollywood heart¬ 12-A — One Col. Star Head 99 (Mat .15; Cut .25) “You might also notice that mo¬ beat.” In “Nothing S acred

Fun on Set Makes Carole Lorrfbard is “the fall guy’’ of motion pictures, the star Charles Winninger Reveals whose tumbles, fights, spills and wrestling matches, if laid end For Fun on Screen to end, would form an arnica-littered trail turning even the Formula for Screen Success most hardened football team trainer green with envy. Thumbs down on those sedate mo¬ The golden-haired star, five feet tion picture sets, where “quiet, two inches tall, and weighing 112 please” signs adorn the walls, and as¬ Featured Player in “Nothing Sacred” Suggests Special pounds, for some reason or other has sistant directors tip-toe around in been picked for more shock-absorber March “Takes It" Course of Training sponge rubber shoes, shushing as they parts than any other feminine screen go. personality. Her latest, which she de¬ In “NothingSacred Hollywood Stars are finding they If all aspiring young film players took a one-year course in clares leaves everything else far be¬ can do their best work when there’s hind for sheer gruelling action, is in medicine show trouping, their talents would develop two-fold If you want to be a motion pic¬ fun on the set. The old idea that a the David O. Selzinck technicolor pic¬ in half the usual time. ture star, learn how to “take it.” sound stage’s quietude should be ture, “Nothing Sacred,” to open on second only to a hospital hall, if not Quite proud of his medicine show days is this talented screen .at the. Not all the falls and painful epi¬ actually first, has been shattered by actor, who is playing in David O. Selznick’s technicolor picture, Theatre, co-starring Fredric March, sodes of the screen are confined to the ring of merry laughter and cross¬ “Nothing Sacred,” co-starring Carole and directed by William A. Wellman. doubles and if you don’t believe us fires of witty conversation between Lombard and Fredric March, under There is one scene, a terrific just ask Fredric March. He’s took it, Charles Winninger is the busiest scenes. the direction of William A. Wellman, knock-down, drag out battle in a and plenty of it, in David O. Selz¬ actor in Hollywood for his inimitable Foremost in the anti-austerity at the.Theatre. hotel suite bedroom, in which Carole nick’s technicolor picture, “Nothing talents are in demand by every im¬ movement among the stars are Carole “I don’t think that any phase of and Freddie swing punches, hit the Sacred,” in which he is co-starred portant producer in the cinema capi¬ Lombard and Fredric March, now co- my professional career has been more floor, bounce into flower vases, sail with Carole Lombard at the. tal. In “Nothing Sacred,” current starring in David O. Selznick’s tech¬ interesting, more richly endowed with across a bed, clinch, wrestle and Theatre. United Artists release, he gives one nicolor production, “Nothing Sacred.” human contacts, than those days, shove to the point of exhaustion. It of his finest characterizations. There was, for instance, the case years ago when I traveled with the took eight hours of rehearsal and Their willing collaborator is Director of the trained movie mongrel, ‘Winninger Family Varieties.’ shooting before it was recorded on William A. Wellman, with Walter “Wimpy,” who proved that while a “Our family act was a medicine film, leaving the players so thoroughly Connolly and Charles Winninger well cat may look at a king, it isn’t every show only a brief period, for we “Big Ten” Athlete exhausted they were given a half¬ up in the front ranks. day a dog can chew on a star’s ankle started out — mother, father, day’s leave the next day in which to To visit the “Nothing Sacred” set —and get paid for doing it! brothers and sister — as a musical In “Nothing Sacred” recuperate and apply treatment to at Selznick International Studio dur¬ aggregation, and later played the various and sundry bruises. In one scene, between Freddie and ing the filming of the picture was to Middle West as a theater company, Although thoroughly rehearsed, not Carole Lombard, “Wimpy” was called see the new school of motion picture Another world-famous athlete only for the breathless lines be¬ upon to poke a canine muzzle through making at its best. devoted to the roaring melodramas so has succumbed to the lure of mo¬ popular then. The medicine shows, tion pictures, following in the tween blows, which required delicate a hole in the fence, and tug on Miss Lombard, who declared, “I however, brought us close to our au¬ wake of Johnny Weissmuller, Bus¬ timing, but also to avoid possible March’s trousers. March wore a fiber don’t think I could last a week on a dience. ter Crabbe, Frank Shields and serious injury through misjudged protector beneath his trouser-leg. funless set,” always entered the day’s “Do you think bank nights are others who added cinema gold to punches, the scene itself was per¬ shooting with a cheery “hello” for Director William A. Wellman shot something new? Well, let me tell their sporting glory. haps the most vigorous action of its everyone. During the day, she sat in the scene once, twice, three times. you about a popularity contest that It was learned that Sammy Stol- kind ever recorded by a camera. the midst of things, not off in a ran from town to town before mo¬ ler, the “world’s fastest human” of Carole’s forearms were blue, March’s “Say,” complained March, “this corner, trading conversation with all tion pictures were serious enough to 1937, has become an actor. He wrists were scratched, and both were hound is getting smart. He’s biting comers. even think about. made his motion picture debut in gasping by the time the last closeup below the protector!” March offered impromptu comedy “The prize offered by the medicine David O. Selznick’s technicolor was completed. acts between scenes, when he wasn’t On the fourth take “Wimpy” not show was ‘this handsome diamond picture, “Nothing Sacred,” now at Fortunately for Carole, she had busy swapping friendly insults with only chewed’ below the fiber, but ring, absolutely flawless, a gem of the . Theatre, co-starring come to this postgraduate course in Director Wellman, who can hold his came away with the bottom of March’s gems from the Kimberley fields for Carole Lombard and Fredric March, man-mauling from a film school of own in any company. pants for a trophy. the girl voted most popular in town.’ and directed by William A. Well¬ hard knocks, harking back to her “All that silence and cold formality A few minutes later, Carole and A purchase of one bottle of magic man, as a bit player. start as a comedy actress, when she can do to a set,” declares March, “is Freddie were standing together in a elixir entitled the purchaser to ten Stoller, who was graduated but fell into everything from swimming make it deathly boresome. All you scene, and a boy on a fast-moving votes. Each bottle purchased repre¬ recently from the University of pools to beds of cactus. need to keep you fresh all day is to bicycle burst between them. One sented a profit of several hundred Michigan, is this year’s Big Ten There was, for instance, the scene loosen up between scenes, with con¬ pedal caught March squarely in the per cent. champion in the 100 yard dash in “Love Before Breakfast,” when versation and laughter. I’m against she mauled around with Preston stomach. He rallied bravely and fin¬ “All the young bloods of the town and wears the same crown of the all this ‘quiet’ stuff, except for cer¬ ished the scene, and then took time vied with each other to corral votes. Foster, finally winding ,up with a N.C.A.A. He is co-holder of the out. tain occasions.” black eye. Bottles sold by the score. And when world’s record in the 100-yard Director Wellman says, “The best And remember “My Man God¬ In a half-hour he was being pelted the voting had ended most of them dash, 9.4 seconds, and of the 100 motion picture tonic in the world is frey?” There was nothing gentle about with ice, by some small boys on the were left behind, to be sold again. meter dash, 10.3. Since high the incidental fun. There is plenty the tussle in the shower, not to men¬ back of a wagon. A sharp bit caught “By the time the winner discovered school days, Stoller has raced 25 of tension connected with working tion the gallons of water that spilled him on the nose and opened a cut. the ‘gem of gems’ was worth about times against the sprinting marvel, before the cameras, and it can’t be over Carole, fully dressed though she $15 cash, the troupe, tent and all, Jesse Owens, and won on three That, however, isn’t the half of it. kept up all the time. You’ve got to was. was miles away. occasions. With Owens he shares Before the picture is over, March goes have let-downs. No set of mine will “I remember, too, one of my first the world mark of 6.1 seconds for Up to “Nothing Sacred,” however, to the mat with burly Maxie Rosen- ever be accused of going sedate.” lessons in human nature—that people the 60 yard dash. Sammy is un¬ the prize of prizes was the scene in bloom, ex-light heavyweight boxing The director has found, he said, are willing to pay only for something defeated this year. “We’re Not Dressing,” wherein Bing champion, in a rough and tumble bat¬ that shooting actually progresses faster hard to get. In this case, the family Unlike other sports notables Crosby pursued Carole. The nimble¬ tle, and trades punches with Carole, under povial conditions. Stars find musical act was forced to perform in footed Lombard scampered as fast as whose good right arm has been tem¬ their own work improved. who quickly crashed the big money a tent, because the town opera house she could, and proved too fast for pered by tennis. So the motto of Hollywood is be¬ in pictures and lasted briefly on had just burned to the ground. In¬ Crosby. There was only one thing for All of which may give you some coming “let the fun ring out!” the cinema screen, Stoller is serious stead of paying at the ticket window, Bing to do, so, in the most approved idea of the wild farce written for the All of which may account for the about starting at the bottom and everyone stood outside the tent and working up. gridiron style he sailed off in a fly¬ screen by Ben Hecht, who wears a standout comedy which the Selznick listened, free of charge. ing tackle. Carole landed with a thud, glass hat and has his office decorated production staff has turned out in “I majored in speech and radio “Medicine shows still roam the and with six strained vertebrae. with palm fronds and bamboo. The “Nothing Sacred,” now at the. at Michigan,” he said, “and I country, down South and in the Mid¬ It’s a good thing, opines Lombard, whole thing is bas£d on a story by Theatre, which is being released think I can prove myself a capable dle West, and, I might add, they actor.” that tennis, riding and swimming James H. Street. It is released through through United Artists. haven’t changed a bit.” keep her in condition. United Artists.

Page Thirteen Slapsie Maxie” Rosenbloom NOTE: Material on this page is of particular interest to Sports Editors as well as Motion Picture Editors. Renounces Ring For Screen Wrestling Behemoths Put On Former Champ In HERE'S MAX IE IN MOVIE SCENE “Nothing Sacred” Real Show In “Nothing Sacred” ‘Slapsie Maxie” Rosenbloom, form¬ er light-heavyweight boxing champ¬ ion, announced he would hang up his All the comforts of home were provided for “Bad Ben’’ gloves at the end of 1937, climaxing Morgan and Hans “The Terrible’’ Steinke when they clashed a colorful ring career which saw him riding the crest of Fistiana from 1930 in a fixed, rehearsed five-hour wrestling duel which took place to 1934. almost entirely outside the ring. Rosenbloom intends to become the “Bad Ben, who scales a mere 31 5, first ring champion ever to make good in a screen career! not counting the mattress on his Turning down a $5000 offer from chin, and Hans, a 240 pound shaver ACTORS NOW? Promoter Jack Kearns in Detroit, including the vegetable gardens on “Slapsie Maxie” fixed his attention either side of his head, went Holly¬ instead on his newest screen role. He plays the part of “Max,” a newspaper wood in a big way. They turned ac¬ circulation department heavy, in the tors, a profession for which they have David O. Selznick technicolor comedy been well-trained, and went through sensation, “Nothing Sacred,” co-star¬ their act with fewer missed cues than ring Carole Lombard and Fredric March, and directed by William A. Wednesday night at the Olympic. Wellman, now at the.theatre. Director William A. Wellman at “If I’m a big success in this pic¬ Selznick International Studio sent out ture,” said Max, “I’ll be through with a call for two big, bearded behemoths, the ring for good, and I have every reason to believe that my last fight to be used in a scene for the techni¬ will be behind me. This role doesn’t color comedy, “Nothing Sacred,” now show me as a boxer, but calls for packing them in at the . straight acting.” theatre. Morgan was brought back Rosenbloom’s confident of making from Texas, and “Man Mountain” pood where other ringmen have failed. Dean signed to oppose him, but since There have been champions in pictures Dean broke his leg at the Olympic, —Max Baer, Jack Demosey, Gene Steinke was called to substitute, with¬ Tunney, and more—but all have been A scene from the new David O. Selznick, Technicolor comedy sensation, out the beard. exDloited for their punching prowess. With elfin-like grace, Morgan and “Nothing Sacred,” in which the former light heavyweight champion “Slapsie Maxie” wants to act, with¬ Steinke dived over the prop ring on “Slapsie Maxie” Rosenbloom has a featured role. He is shown here with out eight-ounce fighting gloves. the sound stage, smack into the laps Fredric March and Walter Connolly. It is a United Artists release. The bright lights have always held of Carole Lombard and Fredric March. a lure for Rosenbloom. So much so, To the accompaniment of crashing 5-B — Two Col. Scene (Mat .30; Cut .50) that he is renowned as the fighter chairs, the bush-league favorite and who trains in night clubs. To this the Terrible One squirmed, groaned day, however, Rosenbloom cannot be and tugged in the approved Daro style. accused of dodging an opponent or Mickey McMasters, in the real-life failing to give a fine performance in Fredric March Swings At Carole the ring. His unorthodox style of role of referee, dived after them, just throwing punches from every angle to make it unanimous. and all stances earned him the “Slap¬ Then they wresteld their way back Lombard’s Chin - - - And Misses sie Maxie” cognomen. to the ring again, with the camera Max tried his wings on the screen using a wide-angle lens to catch both in “Mr. Broadway,” “King for a of Morgan’s shoulders. The stars, Night.” “Muss ’Em Up,” and “Don’t meanwhile, were picking themselves Fredric March tells me: Pull Your Punches.” But when he up from the debris. “Bad Ben” Morgan, 315 pounds, Never again does he want to be subjected to the strain of quits the ring, he wants to leave off “It’s just like Wednesday nights,” Hans “The Terrible” Steinke, 240 the gloves in films, too, and have said ^teinke, “Nice soft laps to fall and Mickey McMasters, weight 142, swinging at Carole Lombard’s pretty chin, for he doesn’t think roles as diversified as the Marches into.” stage a grunt and groan exhibition in this scene from “Nothing his nerves could stand the tension. and Gables. “Yeah,” replied Morgan, “I could “Nothing Sacred” is the starting Sacred,” the David O. Selznick waltz with you forever.” For eight hours point. Maxie has an agent represent¬ Technicolor comedy sensation co- For the various close-ups, long straight, in a wince or move back, and I must have ing him as an actor, and all the other starring Carole Lombard and Fred¬ shots, reverse shots and other angles, scene for David thrown two dozen punches in the trimmirfgs that go with film celebri¬ ric March and released thru United O. Selznick’s the swan-diving duo kept it up the taking of that one knock-out blow. ties. Artists. technicolor com¬ To hear Director Wellman say, rest of the afternoon. “If the action were reversed, I’m 15-A—One Col. Scene edy, “Nothing And when it all was over, the only “Let’s take it, Maxie,” is sweeter (Mat .15; Cut .25) Sacred,’’ now at not at all sure I could say as much music to his ears, he says, than the one who needed first aid was Steinke, the .... theatre, for myself.’’ “Nothing Sacred’’ is re¬ referee’s warning. “Come out fight¬ who hurt his leg. Miss Lombard and March swung his March, at the bottom of the pile, leased thru United Artists. ing!” “Nothing Sacred” is released right hand at thru United Artists. emerged unscratched. Art Lasky Gets Carole, at the be¬ hest of Director A Real Break William A. Well¬ Carole Socks man. A TRIUMPH OF REALISM “It is one of March---And How! Hollywood, whose famous person¬ the comedy mo¬ alities are among the most enthusias¬ Fredric March in ments of the pic- tic boxing fans, rallied loyally yester¬ ture,” March ex-. “Nothing Sacred”Sacred day to the assistance of the “hard- . 16-A—Thumbnail Carole Lombard finally got the plains, “and by luck” heavyweight fighter, Art Lasky, far one of the chance for which she was waiting— whose ring career came to an abrupt most difficult Cut .2o) the opportunity to swing a right across halt as the result of a blow. Lasky, after a year of idleness, jobs I have ever encountered. I had to Fredric March’s jaw. during which time he could neither to graze Carole’s chin by less than a Throughout the David O. Selznick fight, because of a blinded right eye, quarter of an inch, to make it look technicolor comedy, “Nothing nor work for the same reason, started real. The slightest bit of misjudgment Sacred,” the feature attraction at the a screen career at Selznick Interna¬ and—well—I would have been guilty . theatre, directed by Wil¬ tional Studio. He plays the role of “Moe,” a tough character, in David of knocking a lady kicking. liam A. Wellman, Miss Lombard has O. Selznick’s technicolor comedy “Preceding the shot, we scuffled been on the receiving end. She was “Nothing Sacred,” now at the. and punched our way around the set, kicked and punched in the hotel room theatre, co-starring Carole Lombard followed by the camera, and when fight scenes; she was pushed off a and Fredric March, and directed by William A. Wellman. the time came for the knockout blow, dock, shoved into a packing case and When the rugged heavyweight was the only one, incidentally, that could pulled beneath two wrestlers. at the peak of his career a year ago, be faked, we were both breathless The return bout came with the he was regarded one of the chief and swaying on our feet. threats for the world championship. “I had to measure off against a shooting of a new scene, in which It was during a bout with Johnny Miss Lombard, catching March un¬ swaying target, none too steady my¬ Pacek that he received the injury self at the same time, and swing with awares, swings once, and with finality. which threatened for a time to leave all my might past Carole’s jaw. We “This,” she said, as Director Well¬ him totally blind. A glove-thumb from rehearsed the scene for hours, then man gave the call for action, “is in¬ a left jab tore the retina of the eye, made it in long shots, medium shots although Lasky, who won by a knock¬ deed a pleasure.” and closeups, with an extra rehearsal Five hundred and fifty-five pounds of wrestlers, plus one referee, out in the fifth round, didn’t think preceding each take. Then she swung. March couldn’t weight 142, were dumped over the topmost rope of a ring into the laps the injury serious. “You can well imagine the strain, retaliate because it wasn’t in the of Carole Lombard and Fredric March, in a scene filmed for the David A year’s treatment at the hands of the fear in the back of my mind that script. O. Selznick sensational technicolor comedy “Nothing Sacred,” directed specialists, and a delicate operation I might stretch my arm just a frac¬ by William A. Wellman, coming to the - theatre on -. that swept away all of Lasky’s ring Hilarious scenes of the screen play tion of an inch too far. The fear grew “Bad Ben” Morgan, 315 pounds, and Hans “The Terrible” Steinke, earnings, resulted in complete recov¬ written by Ben Hecht, from an orig¬ with succeeding shots, until I began 240, squirmed and struggled atop the stars, while Mickey McMasters, in ery. With no funds, and with the re¬ to think I could go no further. I inal story by James H. Street, are of the real-life role of referee, fought to separate them. Chairs were broken sponsibility of a wife and infant couldn’t pull back too far, without the type in which fast action and and scattered in the encounter, and at one time Miss Lombard was entirely daughter, Lasky has turned to motion ruining the effect, and I was hitting hidden by the beefy mass. dialogue are mingled. Many of the pictures for a career. so close I could almost feel friction When it all was over, and Miss Lombard, assisted by March, raised to He does not intend to remain an funniest lines are spoken between as my fist whizjed by the target. her feet, a hurry call was dispatched for the first-aid attendant. Steinke actor, declaring yesterday he is study¬ punches, during kicks, or while the “I’ll say this for Carole: She has had injured his foot. The stars escaped unscathed. ing photography with the intention the nerves of steel. Not once did she stars are dodging pursuers. 17-2? — Two Col. Scene (Mat .30; Cut .50) of becoming a cameraman.

Page Fourteen Selznick Showmanship Scores Again With “Nothing Sacred” Says Studio Grapevine

Triumphant Successor To “A Star Is Born'’

(ADVANCE FEATURE)

David O. Selznick’s showmanship takes another step upward! If you want to get the advance dope on a film, advance information that has never failed to be borne out by the box-office results later, listen to the gossip around the cutting rooms, between the workers on the sets, the electricians in the rafters. “Nothing Sacred,” Selznick’s Tech¬ nicolor successor to that great hit “A Star Is Born,” coming soon to the .theatre, will be the great¬ est box-office film ever made in Technicolor, is the word that is sweeping around. Fredric March and Carole Lombard in a romantic scene from “Nothing Selznick, in his producing wisdom, Sacred,” David O. Selznick’s Technicolor comedy sensation now at the signed the entire crew of men behind _ theatre. It is a United Artists release. the cameras that was responsible for 9-B — Two Col. Scene (Mat .30; Cut .50) the making of “A Star Is Born,” from the director William A. Wellman down to the most minor stage hand. He selected Carole Lombard and Fredric March to be co-starred and Carole Lombard and Fredric March in a scene from “Nothing Sacred,” What Price Service? David O. Selznick’s Technicolor comedy sensation* which conies to the signed Charles Winninger, the famous Cap’n Henry of the radio, Walter _ theatre on _ _ . It is a United Artists release. A yachtsman painted himself out Finally, Litson stumbled upon the Connolly and Frank Fay for the im¬ 4-B — Two Col. Scene (Mat .30; Cut .50) of a thousand dollars, all because he exact craft he needed. He located the portant supporting roles. was greeted by a sudden stroke of owner, then discovered the boat was The story is a romantic farce good fortune! legally tied up because of the skip¬ adapted from James H. Street’s short Winninger, small town medico in the *Knd Selznick still maintaining his It happened in connection with the per’s financial obligations. Litson story, “Nothing Sacred” which w!ll be picture, comes along. 'eadership in the color field, has an¬ David O. Selznick technicolor picture, solved the problem by paying a day’s published in Cosmopolitan magazine. To disclose the actual nature o' other hit, if those grapevine rumors “Nothing Sacred,” now at the. rental in advance, enabling the owner Ben Hecht’s facile typewriter pro¬ the hoax which turns New York up¬ ire as true as ever. “Nothing Sacred" theatre, co-starring Carole Lombard to buy clearance for his boat. duced the swift moving comedy ro¬ side down and inside out would rob is released thru United Artists. and Fredric March, and directed by The next day, when a studio truck mance. fans of future pleasure when the film William A. Wellman. called at the harbor to pick up the Starting in the small town of War¬ is released. Let it be sufficient to say “Story-Telling” Mason Litson, locations manager, boat, there lay the craft in dry-dock, saw, Vermont where Miss Lombard that Hazel Flagg (Miss Lombard) and Dance Routines In was combing Los Angeles Harbor in with a shiny coat of paint. The owner is seen as a small town girl, with a Wallace Cook (March), sided and search of a particular kind of yacht, happy over his good fortune had the yearning for New York, the picture abetted by Winninger and Connolly “Nothing Sacred” with just the right degree of discolor¬ boat redecorated! quickly switches locale to the big take New York for the ride of the ation. The boat had to match perfectly Within three hours, Litson had to city. March, as the ace reporter of century. Creation of “story telling” dance the previous scenes made in color and locate another yacht, at last finding the New York “Morning Star,” of Through scene after scene, the routines for the technicolor produc¬ with a studio-constructed boat deck the “Synnove,” which is used in the which Walter Connolly is managing film runs on with machine-gun pace. tion, “Nothing Sacred,” now at the on a sound stage. picture. editor, brings the girl to Gotham. During its production, the cast fell .Theatre, was placed in into the spirit of the story so heartily the hands of Dave Could, film Acad¬ that Selznick International sets ex¬ emy award winner, by David O. Selz¬ perienced new high records in daily nick. visitors, who came to see the show. The picture, co-starring Carole No day was complete without its Lombard and Fredric March and di¬ quips, gags and practical jokes. rected by William A. Wellman, has Just to convey some idea of what New York and its gay night spots the stars went through (and they for a background. These places of swear they never had so much fun), fun and revelry, in keeping with the here are some of the scenes Miss swift-moving humor of the story, Lombard and March enacted: were filled by Could. 1. They stage a fist-fight in a hotel It was clearly understood, prior to suite bedroom set, punches, kicks and staging, however, that all dances wrestling holds included. It took eight would be an integral part of the hours to film, and the stars had two screen play written by Ben Hecht, days off for recuperation. based on a story by James H. Street. 2. They had dumped into thei'r Each number accordingly has the as¬ laps two giant wrestlers, “Bad Ben” signment of carrying to the audience Morgan (315 pounds) and Hans an important story point. Unusual “The Terrible” Steinke (240 pounds), costumes were used to heighten the who leaped over the top rope of a effect. ring, and landed on the stars, who Could won the award of the were sitting at ringside. Only casualty Academy of Motion Picture Arts and when the squirming mass was unpiled Sciences for the dances in “Broad¬ was Steinke, with a bruised ankle. way Melody” and “Folies Bergere.” 3. They jumped into 12 feet of “Nothing Sacred” is a United Artists water, while fully clothed, and swam release. around shouting dialogue, in a dock constructed over the Selznick Inter¬ national Studio tank. 4. They rode the back of a bounc¬ ing fire-engine, clinging to the stand¬ ing bar. 5. They played a romantic se¬ quence, while cramped in a packing case. The dock set was a marvel of stu¬ dio artistry, fashioned somewhat after the 59th street wharf in New York. Likewise, the art department, under Lyle Wheeler; the construction de¬ partment, under Hamid Fenton, and the set dressers, under Edward Boyle, combined their efforts in designing and building the huge banquet hall, the Cafe Moderne and other sets used in the picture. No night club in any motion pic¬ ture has contained a scene like the one which occurs in the Cafe Mod- erne. Six trained horses, ridden by six beautiful showgirls, perform an act for the benefit of the cafe audience. And here, presiding in his natural role of master of ceremonies, is genial Frank Fay. The man behind the camera in these scenes was Howard “Duke” Greene, who photographed “A Star Is Born” for Selznick. We might offer another tip regard¬ ing the plot. The hoax might have Carole Lombard and Charles Win¬ worked had not Hazel and Wally ninger in a scene from David O. fallen in love. Selznick’s Technicolor comedy “No¬ As it is, “Nothing Sacred,” with thing Sacred,” released thru United No holds barred in the new David O. Selznick Technicolor comedy sensation, co-starring Carole Lombard and its mixture of lau°hs and love, will Artists. Fredric March and released thru United Artists. It is scheduled to open on _ at the _ theatre. aopeal to any audience, whether it 13-A—One Col. Scene 3-C — Three Col. Scene (Mat .45; Cut .75) likes to laugh, cry or feel romantic. (Mat .15; Cut .25)

Page Fifteen RENT THIS GIAXT COLOR DISPLAY

THE sock scenes of “Nothing Sacred” are the ones selected for the big 40 x 60 natural color display, which is illustrated here. This is vivid, customer-getting material for your lobby frames, your front, your cut-out and marquee decoration. And the new gelatin process of reproduction assures you the finest colors and art work. At United Artists low rental prices this “Nothing Sacred” 40 x 60 is a sensational showman’s value. You are billed $1.75 for the display, receive a refund of $1.00 for return in good condition, 50c for return in badly damaged condition. Which means a net cost of only 75c for use of this display during your run of the picture.

COLORTONE SLIDE BANNERS

1 Ssv ^LOMBARD Jrednc MARSH rt~UNII[DARll!T' ****-!XeUting Sactear *««

For that extra drive that a hit like “Nothing Sacred” de¬ mands, you’ll need plenty of banners, valances, transparen¬ “Nothing Sacred” is in glowing technicolor and calls for cies in your theatre selling. A full line of these accessories this special color accessory. Order this one on your Selznick is available—on rental plan—from hit as N-1385. Price, 4 x 5—Colored Negative Only—$2.00 (Set, Positive and Negative, $3.00). 3^/2 x 4—Colored pos¬ MORRIS LIBERMAN itive only—$1.50 (Set, Positive and Negative, $2.25). 320 West 46th Street Order direct from: New York, N. Y. NATIONAL STUDIOS, Inc. 1018 S. Wabash Ave. 1630 W. Washington Blvd. 226 West 56th Street New York, N. Y. Chicago, Ill. Los Angeles, Cal.

nuveiiy is me nuie m mis stun¬ COLOR HERALD ning herald on “Nothing Sacred,” SEE THE v The Producer and Director * BIG FIGHT! "You little low-down, of "A STAR IS BORN" double-crossing fake — I love you!” DAVID O. SELZNICK and WILLIAM A. WELLMAN now give you the tenderest, toughest, love story ever told!

¥

,e birdies are I°W.,h«yV« ^ving a Freddie con- score a Icnocl "larch having failed Jo ie punch, but et — wait till iiu ills OU|, 7th his fish, hies a ■ But vvafch that right, Freddie — an« brotherl why don't you keep your coat on w >en fighting with a lady?

Fug* Sixteen The Producer and Director "You little low-down, of "A STAR IS BORN" double-crossing fake — I love you!" DAVID O. SELZNICK and WILLIAM A. WELLMAN now give you the tenderest, toughest, love story ever told! .ADVERTISING

CAROLE FREDRIC LOMBARD • MARCH In SELZNICK INTERNATIONAL’S Sensational TECHNICOLOR Comedy NOTHING SACRED WITH CHARLES WINNINGER • WALTER CONNOLLY by the producer and director of "A Star is Born" OAVI1I O. SELZIVICK and WILLIAM A. WELLMAN

Screen p/ay by UEN 1IECIIT • Released thru UNITED ARTISTS

Ad No. 42D—Four Col. x 207 Lines (Mat .60) ______--- «

“You Little Low-Down, Double-Crossing Fake v

CAROLE FREDRIC LOMBARD *» MARCH

In SELZNICK INTERNATIONAL’S Sensational TECHNICOLOR Comedy NOTHING SACRED WITH CHARLES WINNINGER • WALTER CONNOLLY by the producer and director of "A Star is Born" DAVID O. SELZNICK and WILLIAM A. WELLMAN

Ad No. 41D—Four Col. x 212 Lines (Mat .60) New York Gave Her The Keys To The City \ ..and did she open up)a box of slick tricks

LOMBARD AND FREDRIC MARCH

In SELZNICK INTERNATIONAL’S

Sensational TECHNICOLOR Comedy NOTHING SACKED WITH CHARLES WINNINGER WALTER CONNOLLY by the producer and director of

"A Star is Born"

DAVID O. SELZNICK and

WILLIAM A. WELLMAN Screen play by HEN HECHT Released thru UNITED ARTISTS

Ad No. 38E—Five Col. x 143 Lines (Mat .75)

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WITH CHARLES WINNINGER • WALTER CONNOLLY by the producer and director of "A Star is Born"

DAVID O. SELZNICK and WILLIAM A. WELLMAN

Screen ploy by BEN HECHT • Released thru UNITED ARTISTS « v IN THIS CORNER we give you CAROLE LOMBARD

SELZNICK INTERNATIONAL PICTURES

SACRED CHARLES WINNINGER

IN THIS CORNER we give you WALTER CONNOLLY DAVII) O. SKLZNICK’S ShNSATIONAI. COMKDY IN TKCI IMCOI.OK FREDRIC MARCH Directed by W ILLIAM A. WLLLMAN Screenplay by I * K N H H CIIT

UNITED ARTIST j

Ad No. 47D—Four Col. x 128 Lines (Mat .60)

4Carole Lombard swings the wickedest Right / ever saw.

says JACK DEMPSEY famous worid’s heavy-weight champion

LOMBARD - MARCH

In SELZNICK INTERNATIONAL’S Sensational TECHNICOLOR Comedy NOTHING SACRED CHARLES WINNINGER • WALTER CONNOLLY by the producer and director of "A Star is Born"

DAVID O. SELZNICK and WILLIAM A. WELLMAN play by BEN HECOT • Rdnud thru UNITED AHTISTS

Ad No. 48D—Four Col. x 97 Lines (Mat .60) “You Little Low-Down, Double-Crossing

CAROLE FDEDRIC LOMBARD - MARCH In SBLZN1CK INTERNATIONAL’S Sensational TECHNICOLOR Comedy NOTHING SACRED WITH CHARLES WINNINGER • WALTER CONNOLLY by the producer and director of "A Star it Born" DAVID O. SBLZNICK and WILLIAM A. WELLMAN

Ad No. 63B—Two Col. x 98 Lines (Mat .30)

\ The Producer and Director of "A STAR IS BORN" DAVID O. SELZNICK and WILLIAM A. WELLMAN now give you

CAKULE rnauniv LOMBARD • MARCH In SELZNICK INTERNATIONAL’S Sensational TECHNICOLOR Comedy NOTHING SACRED WITH CHARLES WINNINGER • WALTER CONNOLLY by the producer and director of "A Star is Born" DAVID ©. SELZNICK and WILLIAM A. WELLMAN Serai, play by BEN HKCIT > ■•!««•* Mini UNITED ABTISTS

Ad No. 61B—Two Col. x 105 Lines Ad No. 62B—Two Col. x 105 Lines (Mat .30) (Mat .30) Socks

CAROLE FREDRIC LOMBARD MARCH In SELZNICK INTERNATIONAL’S Sensational TECHNICOLOR Comedy NOTHING SACRED WITH CHARLES WINNINGER WALTER CONNOLLY } Screen play by BEN HECHT • Released thru UNITED ARTISTS

Ad No. 40D—Four Col. x 227 Lines (Mat .60) NOTHING SACRED SEE THE BIG FIGHT!

SELZNICK INTERNATIONAL’S Sensational TECHNICOLOR Comedy “NOTHING SACRED” WITH CAROLE % LOMBARD Q FREDRIC fV* * 9 MARCH CHARLES WINNINGER WALTER CONNOLLY

by the producer and director of ,{A Star is Bdrn "

DAVID O. SELZNICK and WILLIAM A. WELLMAN

Screen play by BEN HECHT Released thru UNITED ARTISTS

Ad No. 37E—Five Col. x 222 Lines (Mat .75) She took New York for a Sleighride!

who danced her partner's head off and took the prize LOMBARD who made history in

with CHARLES WINNINGER WALTER CONNOLLY by the producer and director of "A Star is Born" DAVID O. SELZNICK and WILLIAM A. WELLMAN SEE THE BIG FIGHT!

SELZNICK INTERNATIONAL'S Sensational TECHNICOLOR Comedy “NOTHING SACRED” WITH CAROLE LOMBARD FREDRIC MARCH CHARLES WINNINGER WALTER CONNOLLY

by the producer and director of "A Star is Bom"

DAVID O. SELZNICK and WILLIAM A. WELLMAN

Screen play by BEN HECHT Released thru UNITED ARTISTS

Ad No. 43D—Four Col. x 181 Lines (Mat .60)

DAVID O. SELZNICK’S Sensational TECHNICOLOR y Comedy Uevurt LOMBARD MARCH NOTHING SACRED

Released thru United Artists

Ad No. 78A—One Col. x 45 Li. Ad No. 79A—One Col. x 27 Li. Ad No. 80A—One Col. x 15 Li. (Mat .15) (Mat .15) (Mat .15) “Carole Lombard swings the wickedest Right I ever saw...”

says JACK DEMPSEY famous world’s heavy-weight champion

IKEDHIC

CAROLE LOMBARD - MARCH LOMBARD In SELZNICK INTERNATIONAL S Sensational TECHNICOLOR Comedy AND FREDRIC MARCH NOTHING SACRED In SELZNICK INTERNATIONAL’S Sensational TECHNICOLOR Comedy WITH CHARLES WINNINGER • WALTER CONNOLLY NOTHING by the producer and director of "A Star is Born" DAVKD O. SELZNICK and WILLIAM A. WELLMAN SACRED Screen p/ay by BEN HECHT • Released thru UNITED ARTISTS WITH CHARLES WINNINGER WALTER CONNOLLY Ad No. 5IC—Three Col. x 163 Lines by the producer and director of “A Star is Born" (Mat .45) DAVID O. SELZNICK

WILLIAM A. WELLMAN play »y BEN HECHT Salaasarf thnt UNITED ARTISTS

Ad No. 72A—One Col. x 131 Li. (Mat .15)

Ad No. 77A—One Col. x 58 Li. (Mat .15) GUc LOMBARD ^ SXJxLc MARCH

IN SELZNICK INTERNATIONAL'S SENSATIONAL TECHNICOLOR COMEDY

“You Little Low-Down,, Double-Crossing Fake

BY THE PRODUCER AND DIRECTOR OF "A STAR IS BORN" DAVID 0. SELZNICK

Ad No. 46D—Four Col. x 146 Lines (Mat .60)

CAROLE LOMBARD AND FREDRIC MARCH In SELZNICK INTERNATIONAL’S Sensational TECHNICOLOR Comedy NOTHING SACRED WITH CHARLES WINNINGER WALTER CONNOLLY by the producer and director of "A Star is Born" DAVID O. SELZNICK

WILLIAM A. WELLMAN fciHii ploy by BBS BECBT thru IMTED ARTIBTB

Ad No. 74A—One Col. x 129 Li. (Mat .15)

Ad No. 66B—Two Col. x 80 Lines (Mat .30) * “You Little Low-Down, Double-Crossing Fake

CAROLE FREDRIC LOMBARD ■■■ MARCH

In SELZNICK INTER NATIONAL’S Sensational TECHNICOLOR Comedy NOTHING SACRED WITH CHARLES WINNINGER • WALTER CONNOLLY

by the producer and director of "A Star is Born"

DAVID O. SELZNICK and WILLIAM A. WELLMAN

Screen play by BEN HECHT • Released thru UNITED ARTISTS

Ad No. 50C—Three Col. x 163 Lines (Mat .45)

Ad No. 58B—Two Col. x 128 Lines (Mat .30) «

*

CAROLE FREDRIC LOMBARD'MARCH In SELZNICK INTERNATIONAL’S Sensational TECHNICOLOR Comedy NOTHING SACRED WITH CHARLES WINNINGER WALTER CONNOLLY Screen play by BEN HECHT • Released thru UNITED ARTISTS

Ad No. 49C—Three Col. x 170 Lines (Mat .45)

Ad No. 59B—Two Col. x 126 Lines (Mat .30) The Producer and Director of "A STAR IS BORN'1—DAVID O. SELZNICK and WILLIAM A. WELLMAN now give you

Ad No. 45D—Four Col. x 153 Lines

LOMBARD AND FREDRIC MARCH In SELZNICK INTERNATIONAL’S Sensational TECHNICOLOR Comedy NOTHING SACRED WITH CHARLES WINNINGER WALTER CONNOLLY by the producer and director of “A Star is Born" DAVID O. SELZNICK

WILLIAM A. WELLMAN Ury.m »<•» by SIN ■ ECBT thry UNITED ARTISTS

Ad No. 75A—One Col. x 129 Li. Ad No. 67B—Two Col. x 77 Lines (Mat .15) (Mat .30) tyOtty ft-c-ft/ LOVE TEAM «

Hand-picked from

“A Star Is Born ” and “My Man Godfrey” to bring you this year’s Greatest Comedy!!!!

Fredric March and Carole Lo

superb Technicolor picture made by the

producer and director of “A Star Is Born”.

A merry free-for-all farce in which a little

girl from Vermont steps from the sidelines

into the headlines while New York’s ace reporter plants a sock on her jaw and a

kiss on her lips I

SELZNICK INTERNATIONAL PICTURES m presents CAROLE LOMBARD Xew York Cave Her The Keys FREDRIC MARCH To The City ...and did she open up a NOTHING box of slick tricks SACRED CHARLES WINNINGER WALTER CONNOLLY DAVID O. SELZNICK’S SENSATIONAL COMEDY IN TECHNICOLOR Directed by WILLIAM A. WELLMAN Screenplay by BEN HECHT Released Ihru UNITED ARTISTS

Ad No. 44D—Four Col. x 157 Lines (Mat .60)

LOMBARD AND FREDRIC MARCH In SELZNICK INTERNATIONAL’S Sensational TECHNICOLOR Comedy NOTHING SACRED WITH CHARLES WINNINGER WALTER CONNOLLY by the producer and director of "A Star is Born" DAVID O. SELZNICK rnd WILLIAM A. WELLMAN fcKM play by BEK BECBT

Ad No. 76A—One Col. x 124 Li. V (Mat .15)

Ad No. 69B—Two Col. x 69 Lines (Mat .30) A g-ay- new LOVE TEAM

Hand-picked from

A Star Is Born ’ and

My Man Godfrey” to

bring you this year s

Greatest Comedy!!!!

Frcdric March and Carole Lombard in a I

superb Technicolor picture made by the I

producer and director of “A Star Is Born”.

A merry free-for-all farce in which a little

girl from Vermont steps from the sidelines

into the headlines while New York’s ace

reporter plants a sock on her jaw and a

kiss on her lins!

SELZNICK INTERNATIONAL PICTURES CAROLE LOMBARD FREDRIC MARCH NOTHING SACRED CHARLES WINNINGER WALTER CONNOLLY DAVID O. SELZNICK’S SENSATIONAL COMEDY IN TECHNICOLOR Directed by WILLIAM A. WELLMAN Screenplay by BEN HECHT

Ad No. 53C—Three Col. x I 17 Lines (Mat .45)

Cfazole LOMBARD anl zffteltlc MARCH

IN SELZNICK INTERNATIONAL'S SENSATIONAL TECHNICOLOR COMEDY SEE THE BIG FIGHT!

SELZNICK INTERNATIONAL’S Sensational TECHNICOLOR Comedy “NOTHING SACRED” LOMBARD FREDRIC >• MARCH c CHARLES WINNINGER WALTER CONNOLLY by the producer and director oI "A Star Is tom" CHARLES WINNINGER • WALTER CONNOLLY DAVID O. SELZNICK and WILLIAM A. WELLMAN BY THE PRODUCER AND DIRECTOR OF "A STAR IS BORN" Screen play by BEN HECHT DAVID 0 SELZNICK anl WILLIAM A WELLMAN Released thru UNITED ARTISTS elecuel tLtn UNITED ARTISTS Starts Today at LOEW’S STATE

Ad No. 65B—Two Col. x 98 Lines (Mat .30)

Ad No. 54C—Three Col. x I 10 Lines Also available as Three Col. x 139 Lines No. 52C (Mat .45) (Mat .45) IN THIS CORNER we give you CAROLE LOMBARD

SELZNICK INTERNATIONAL PICTURES 'NOTHING SACRED CHARLES WINNINGER “Carole Lombard swings

IN THIS CORNER we give you WALTER CONNOLLY the wickedest Right DAVID O. SELZNICK’S SENSATIONAL COMEDY IN TECHNICOLOR I ever saw..." FREDRIC MARCH Directed by WILLIAM A. WELLMAN Screenplay by BEN HECHT says JACK DEMPSEY famous troritVs heavy-weight champion

Ad No. 56C—Three Col. x 96 Lines (Mat .45)

LOMBARD AND FREDRIC MARCH In SELZ.MCK INTERNATIONAL’S Sensational TECHNICOLOR Comedy NOTHING SACRED WITH CHARLES WINNINGER WALTER CONNOLLY by the producer and director of "A Star is Born" DAVID O. SELZNICK and WILLIAM A. WELLMAN

ItlMMl *1m. UNITED ARTISTS

Ad No. 60B—Two Col. x 153 Lines (Mat .30)

Ad No. 64B—Two Col. x 97 Lines (Mat .30) L SHE TOOK NEW YORK j Nothing sacred is the picture FOR A SLEIGH RfVE! & that puts special emphasis on selling by pictorial poster. No block letter posters can get across the gay, goofy comedy and the star attraction CAROLE FREDRIC as these United Artists special posters LOMBARD-MARCH can for you. And the low-cost rental OAVID 0. 5ELZNICK S SENSATIONAL TECHNICOLOR COMEDY prices enable you to double your NOTHING SACRED with CHARLES WINNINGER WALTER CONNOLLY poster coverage. ft«d«s br WILLIAM A.WEILMAN-'W fa V «* «cht tea** - i.. * -

Twenty-four Sheet A J3MBARD-MARC-H | SEE THE BIG FIGHT ! i \ ' DAVID 0. SEIZNICKS SENSATIONAL TECHNICOLOR COMEDY J tk t NOTHING SACRED -A \ mm CAROLE FREDRIC LOMBARD MARCH J| - CHARLES WINNINGER* WALTER CONNOLLY Jg M

^ ^,/vctet,Ay WILIAM A. WELLMAN ' Screenp/ay hy BEN HECHT • A'e/eased thru United Artists

Twenty-four Sheet B. These are non-rental. Price $2.40

SEE THE BIG FIGHT! IN THIS CORNER CAROLE

NOTHING SACRED LOMBARD MARCH NOTHM CHAftLtS WINNINGS!! Selznick International's Sensational WALT Bit CONNOLLY SACRED Technicolor Comedy IN THIS CORNER we (five ifvu CHARLES One Sheet. Rental 8c. FREDRIC

Six Sheet. Rental 48c.

Three Sheet. Rental 24c. UNITED ARTISTS CORP. kindly ship C.O.D. the following NOTHING SACRED’ RENTAL ITEM The advertising material listed hereon is copyrighted and is not sold, but is leased only for the period of the license granted for the exhibition at the below theatre of the respective photoplays identified in RILLING CREDITS TO EXHIBITORS HET COST such material and for use only in conjunction with such exhibition thereat. RENTAL ITEMS PRICE WHEN RETD IN 5 DAYS EacK TITLE: PLAYDATE: Good Condition!.dlf Damaged

QUAN¬ QUAN¬ TITY ITEM TITY ITEM ONE SHEET .15 None .08 One Sheets 22 x 28 Lobbies (Set of 2) .07 Three Sheets 14 x 36 Inserts Six Sheets 8x10 Black and White Stills THREE sheet .45 .21 None .24 1 1 x 14—Lobbies (Set of 8) 8x10 Color-Glos Stills

NON-RENTAL ITEMS SIX SHEET .90 .42 None .48 Twenty-four Sheets Heralds 1 A SET OF Slides Window Cards 11x14 EIGHT 1.25 .90 .50 .35 LIST YOUR MATS HERE: r\r\ oo LOBBY 22 X 28 DISPLAY .60 .40 .20 .20 LIST NOVELTIES OR MISCELLANEOUS ITEMS HERE: oz INSERT 14x36 CARD .40 .28 .15 .12

O -1 BL. and WH 8x10 STILLS .15 .09 .05 .06 FULL CREDIT IF RETURNED IN GOOD n i a Color-Glos .05 .09 CONDITION 8x10 STILLS .18 .09 Scanned from the United Artists collection at the Wisconsin Center for Film and Theater Research.

Digitization and post-production completed in the University of Wisconsin-Madison's Department of Communication Arts, with funding from the Mary Pickford Foundation.

www.marypickford.org

MEDIA HISTORY DIGITAL LIBRARY

www.mediahistoryproiect.org