JANET HERNANDEZ 933 2nd St. #202 Santa Monica, CA 90403 . 3104036051 .
[email protected] A focused independent self- starter, motivated, highly creative individual with great trend/fashion eye with passionate entrepreneurial-like views and opinions. Established an effective network within the fashion industry with key PR/marketers, thought-leaders, stylists, photographers and dreamers! PROFESSIONAL EXPERIENCE styleLUST August 2013 – Current Santa Monica, California Owner/Designer & Creative Consultant – Swimwear/Resortwear/Activewear/Sportswear • SPANX - Consultant & Creative Direction - Brand relaunch of Swimwear & Activewear • Erland Creative – Business Card Design Perry Ellis International – LAUNDRY by Shelli Segal /JANTZEN Los Angeles, California Designer - Swimwear/Cover-Ups/Resortwear March 2010 – Nov 2013 • Launched and managed the successful debut of Laundry by Shelli Segal Swimwear Cruise 2012. • Create a compelling lifestyle brand experience for consumers and buyers: Cruise/Spring/ Summer 2012, 2013 and currently 2014 collections (Laundry by Shelli Segal). • Responsible for steady market growth with leading vendors. • Design and direct Jantzen 2014 Cruise Collection as of Aug 2012-Nov 2013. • Manage and execute all aspects of design- from concept to production, trend research and development, color analysis and direction, print/fabric/trim design and development, draping, pattern and garment construction knowledge, garment fittings, targeting fit and quality problems, identify and resolve issues, manage and direct assistant