9 Channels of Distribution Customers Brands Mexico, Central and South
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Channels of Distribution Customers Brands Mexico, Central and South America ... Liverpool, Palacio de Hierro, Suburbia, Warner’s, Olga, Body Nancy Sears Ganz/Bodyslimmers and Calvin Klein Underwear Sam’s Clubs Costco Company operated Warner’s Calvin Klein Underwear retail stores, stores operated under shop-in- Calvin Klein Underwear shop and concession agreements Europe.................................................... Harrods, House of Fraser, Galeries Calvin Klein Underwear Lafayette, Selfridges Debenhams, Au Printemps, Karstadt, Kaufhof and El Corte Ingles Company operated retail stores, shop-in- Calvin Klein Underwear shop/concession locations and stores under retail licenses or distributor agreements Asia ......................................................... Company operated retail stores, shop-in- Calvin Klein Underwear shop/concession locations and stores under retail licenses or distributor agreements/direct wholesale distributors The Intimate Apparel Group generally markets its product lines for three retail-selling seasons (Spring, Fall and Holiday). Its revenues are generally consistent throughout the year, with 48.0%, 47.1% and 47.3% of the Intimate Apparel Group’s net revenues recorded in the first halves of Fiscal 2011, Fiscal 2010 and Fiscal 2009, respectively. The following table sets forth the domestic and international net revenues of the Intimate Apparel Group: Fiscal 2011 Fiscal 2010 Fiscal 2009 Net % of Net % of Net % of Revenues Total Revenues Total Revenues Total (in thousands of dollars) Net revenues: United States ................... $ 366,345 39.3% $ 337,985 40.5% $ 295,285 40.8% International.................... 565,783 60.7%496,025 59.5% 427,937 59.2% $ 932,128 100.0% $ 834,010 100.0% $ 723,222 100.0% Swimwear Group The Swimwear Group designs, sources and markets moderate to premium priced swimwear, swim accessories and related products and sub-licenses the Speedo label to suppliers of apparel and other products in widely diversified channels of distribution. Net revenues of the Swimwear Group accounted for 11.0% of the Company’s net revenues in Fiscal 2011. The following table sets forth the Swimwear Group’s significant brand names and their apparel price ranges and types: Brand Name Price Range Type of Apparel Speedo .................................... Moderate to premium Men’s and women’s competitive swimwear, competitive and non- competitive swim accessories, men’s swimwear and coordinating T-shirts, women’s fitness swimwear, fashion swimwear,footwear and children’s swimwear Calvin Klein ........................... Better to premium Men’s and women’s swimwear Lifeguard ............................... Upper moderate to better Men’s and women’s swimwear and related products The Company believes that Speedo is the pre-eminent competitive swimwear brand in the world. Innovations by the Swimwear Group and its licensor, SIL, have led and continue to lead the competitive swimwear industry. In 2011, athletes wearing Speedo products experienced success, including two world records, at the World Championships in Shanghai, China, with 58% of all medals won at the event being won by swimmers wearing Speedo suits. In November 2011, Speedo unveiled the FASTSKIN3 Racing System, which includes a cap, goggles and suit engineered to work together as one racing system. The system has received full FINA (Fédération Internationale de Natation) approval, which allows swimmers to wear the system in swim competitions, including the 2012 Olympic Games. 9.