A PUBLICATION OF HILLSDALE COLLEGE

ImpOVERr 5,500,000imi READERS MONTHLYs July/August 2020 • Volume 49, Number 7/8

American Sports Are Letting Down America Jason Whitlock Outkick.com

JASON WHITLOCK is a sports columnist for Outkick.com, a TV and radio host, and a podcaster. A graduate of Ball State University, where he was a football letterman, he worked as a sportswriter at The Kansas City from 1994 to 2010. He has also worked for ESPN, AOL Sports, and . In 2007, he became the first sportswriter to win the Scripps Howard National Journalism Award for Commentary. He founded ESPN’s “The Undefeated” website and helped create and host “Speak for Yourself” on FOX Sports 1.

The following is adapted from a Hillsdale College online lecture delivered in Nashville, Tennessee, on August 19, 2020.

Nearly 30 years ago, in a 1993 Nike commercial, professional basketball legend Charles Barkley fired the first shot at the “role model” concept popularized by Co- lumbia University sociologist Robert K. Merton in the aftermath of the 1960s coun- terculture movement. “I am not a role model,” Barkley proclaimed in the half-minute spot. “I’m not paid to be a role model. I’m paid to wreak havoc on the basketball court. Parents should be role models. Just because I dunk a basketball doesn’t mean I should raise your kids.” Barkley’s words landed with a force every bit the equal of former NFL quarter- back Colin Kaepernick’s National Anthem knee 23 years later. Former Vice President Dan Quayle defended Barkley, while Barkley’s fellow NBA superstar Karl Malone HILLSDALE COLLEGE: PURSUING TRUTH • DEFENDING LIBERTY SINCE 1844

criticized him in Sports Illustrated. far removed from mom and dad. With a Leading news magazines, including mere push of a button they tune out the Time and Newsweek, published articles worldview of their families and tune in exploring the controversy. Newspaper the worldview of athlete LeBron James, columnists from coast to coast—on and actress Lena Dunham, rapper Snoop off the sports pages—also weighed in. Dogg, social media race-baiter Shaun The topic still sparks debate today. King, and others like them. Of the many phrases and concepts On top of all this, we now see Merton coined—including “self- America’s enemies, particularly China, fulfilling prophecy” and “unintended using these modern role models to pro- consequences”—“role model” has had mote racial division and destabilize our the most impact. On the surface, the country—with those on the political Left argument that young people tend to as their accomplices. Today, they have model their behavior after high-profile, coalesced around the Black Lives Matter successful adults is harmless. However, movement to push America toward a in retrospect, the elevation of athletes level of racial dysfunction and animus and other celebrities as primary fig- not experienced since the Civil War. ures in the formation of behavioral It’s fitting that Charles Barkley fired norms for young people helped create the first shot against this trend, because the conditions that are powering the American sports have become the destructive Black Lives Matter move- Gettysburg of what some have called ment today. our “cold civil war.” And if China and Merton’s role model concept under- the Left complete their radicalization of cuts the importance of parents and sports, our nation may never recover. nuclear families. That was the point of Barkley’s criticism. Feminists and other *** progressive critics of America’s “patri- archal” society—including the Black Sport has the power to change the Lives Matter movement, whose Marxist- world. It has the power to inspire. influenced statement of purpose opposes It has the power to unite people in “the Western-prescribed nuclear family a way that little else does. It speaks structure”—have used Merton’s concept to youth in a language they under- to great effect. Muhammad Ali, Pete stand. Sport can create hope, where Rose, Farrah Fawcett, Barbara Streisand, once there was only despair. It is Mick Jagger, Marvin Gaye, and Burt more powerful than governments Reynolds infringed on territory primar- in breaking down racial barriers. ily reserved for mom, dad, aunts, uncles, It laughs in the face of all types of grandparents, and teachers. discrimination. Technology has helped advance the process, diminishing the influence Nelson Mandela, the South African of traditional authority figures and freedom fighter-turned-statesman, strengthening the reach of celebrities. spoke those words in an effort to heal Kids shut their bedroom doors, turn the country he came to lead after spend- on their televisions, laptops, and game ing a quarter century incarcerated for consoles, plug in earbuds, open social opposing apartheid. Mandela embraced media apps, and disappear into a world sports’ power to bridge racial divides,

−´ Imprimis (im-pri-mis), [Latin]: in the first place

EDITOR  DEPUTY EDITORS ART DIRECTOR STAFF ASSISTANTS Douglas A. Jeffrey Matthew D. Bell Shanna Cote Kim Ellsworth Timothy W. Caspar Markie Repp Samantha Strayer PRODUCTION MANAGER Lucinda Grimm

Copyright © 2020 Hillsdale College. The opinions expressed in Imprimis are not necessarily the views of Hillsdale College. Permission to reprint in whole or in part is hereby granted, provided the following credit line is used: “Reprinted by permission from Imprimis, a publication of Hillsdale College.” 2 ISSN 0277-8432 JULY/AUGUST 2020 • VOLUME 49, NUMBER 7/8 < hillsdale.edu looking on athletic competition as a 2017, while hosting the world champion kind of antibiotic for racial animus Chicago Cubs at the White House. He and discrimination. South Africa’s vic- continued: tory in the 1995 Rugby World Cup and Mandela’s presentation of the Webb There’s a direct line between Ellis Cup to team captain Francois people loving Ernie Banks, and Pienaar stand as an iconic symbol of then the city being able to come unity in post-apartheid South Africa. together and work together in one Clint Eastwood directed a movie, spirit. . . . Sometimes it’s just a Invictus, starring Morgan Freeman and matter of us being able to escape Matt Damon, that memorialized the and relax from the difficulties of importance of the moment. It bears re- our days, but sometimes it also watching today. speaks to something better in us. And when you America is a shining example of sports’ trans- see this group of formative power. The games we play, the games folks of differ- at the center of our social behavior, combine ent shades and with our founding principles to enhance the different back- American experience. America’s enemies know grounds, and this, which is why the culture war has moved to coming from different com- our arenas and stadiums. munities and neighborhoods Since sprinter Jesse Owens won all across the country, and then four gold medals at the 1936 Berlin playing as one team and playing Olympics and boxer Joe Louis scored the right way, and celebrating a first-round knockout over German each other and being joyous in heavyweight Max Schmeling in 1938, that, that tells us a little some- sports have served as a powerful racial thing about what America is and unifier in America as well. The victo- what America can be. ries earned by Owens and Louis punc- tured Hitler’s Aryan superiority myth, Yes, America is a shining example unified black and white Americans of sports’ transformative power. The in celebration, and established Owens games we play, the games at the center and Louis as this country’s first black of our social behavior, combine with national heroes. our founding principles to enhance the Owens and Louis laid the founda- American experience. America’s ene- tion for Brooklyn Dodgers General mies know this, which is why the culture Manager Branch Rickey’s partner- war has moved to our arenas and stadi- ship with Jackie Robinson to integrate ums. Sports are now in the same cross- our national pastime, Major League hairs as our Founding Fathers, under Baseball, a decade later. Robinson’s attack for past racial sins and unappre- successful integration of baseball, in ciated for their vital role in cultivating turn, inspired Dr. Martin Luther King racial unity. Thomas Jefferson owned Jr., Rosa Parks, and the Civil Rights slaves, but by writing the Declaration Movement of the 1950s. of Independence he made the emanci- Indeed, Barack Obama, America’s pation of slaves inevitable. American first black president—the world’s first sports were once segregated, but no black leader of a predominantly white American industry can match sports’ country—credited Robinson’s career for empowerment of black men. his own political rise. “There’s a direct The black-player-dominated line between Jackie Robinson and me National Football League is the most standing here,” Obama said in January powerful force in American popular 3 HILLSDALE COLLEGE: PURSUING TRUTH • DEFENDING LIBERTY SINCE 1844

culture. It provides the number one Kong freedom fighters by China’s com- television show on five different munist government. More important, networks—CBS, FOX, NBC, ESPN, Nike and the NBA’s China agenda helps and the NFL Network. In this era of explain why Nike pitchmen LeBron have-it-your-way TV, where consum- James and Colin Kaepernick enthusias- ers record and watch shows when they tically smear the United States as inher- want while fast-forwarding through ently racist and evil. From Joseph Stalin advertisements, only live sporting to Fidel Castro to our own time, the events can be consistently counted on communists’ favorite propaganda tactic to deliver audiences that sit through has been to paint the West, and the U.S. commercials. in particular, as racist. But while American sports have The militant social justice messag- never been more influential, they’ve ing of James and Kaepernick serves also never been more vulnerable to the interests of not only the Chinese foreign influence. Their partnership Communist Party and globalist corpo- with global brands and their desire to rations like Nike, but also our political build global audiences have given for- Left. Kaepernick’s National Anthem eign countries a pathway to manipulate defiance in 2016 gave the Left an oppor- American sports and culture. tunity to politicize football, America’s new national pastime, The militant social justice messaging of James and force it into the and Kaepernick serves the interests of not only kind of “progressive” the Chinese Communist Party and globalist cor- posturing already porations like Nike, but also our political Left. commonplace in the Kaepernick’s National Anthem defiance gave NBA and Hollywood. the Left an opportunity to politicize pro foot- Arrogance, lack of ball and force it into the kind of “progressive” foresight, and the posturing already commonplace in the NBA advice of an inner circle that included and Hollywood. former Clinton administration press Look at how China, with its 1.4 bil- secretary Joe Lockhart as the NFL’s vice lion consumers, rules the National president of communications, explain Basketball Association and its de facto commissioner Roger Goodell’s laissez- parent company, Nike, the same way faire approach to Kaepernick’s protest. it rules Hollywood. Access to China’s Underestimating the determination of consumers and Asia’s cheap labor (even the Left and the power of social media sometimes slave labor) is the key to to intimidate corporate America, Nike’s economic growth. The Portland- Goodell and the NFL’s TV partners based shoe and apparel manufacturer wrongly thought that the Kaepernick generates $40 billion a year in rev- controversy would fade over time. enue. Its global reach, agenda, and Instead, four years after Kaepernick revenue streams dictate the strategy of first knelt, the Leftist mob has forced the $8-billion-a-year NBA. Many are the National Football League, Major unaware that Nike, and not the NBA, League Baseball, the National Hockey controls basketball. One could make League, and the National Basketball a fair argument that the NBA is noth- Association to take their own knees ing more than the in-house marketing and pay homage to the dishonest Black department of Nike. Lives Matter narrative on police bru- Both Nike and the NBA kowtow to tality. The NFL plans to paint social China, which explains their silence on justice messages across its end zones the horrific human rights abuses inside this season and to allow players to wear China and the suppression of Hong helmet decals with the names of alleged 4 JULY/AUGUST 2020 • VOLUME 49, NUMBER 7/8 < hillsdale.edu police victims. The San Francisco 49ers white liberals that has perpetuated fly a BLM flag next to an American problems that Negros have. If the flag at Levi’s Stadium. MLB opened its Negro wasn’t taken, tricked or COVID-shortened season with “BLM” deceived by the white liberal, then carved into pitcher’s mounds, and the Negros would get together and Boston Red Sox put up a 254-foot BLM solve our own problems. I only cite billboard outside Fenway Park. NHL these things to show you that in players are now regularly kneeling dur- America, the history of the white ing the National Anthem. The NBA’s liberal has been nothing but a basketball bubble at Disney World is series of trickery designed to make a virtual shrine to BLM: “Black Lives Negros think that the white liberal Matter” is painted on the court, play- was going to solve our problems. ers wear social justice messages on the back of their jerseys, and it’s major news Pro-BLM athletes today have moved when a player stands during the National beyond the idea of a role model that was Anthem. debated in 1993—the idea of modeling The entire American sports world—a behavior to be imitated, such as self- culture that traditionally celebrates vic- reliance, hard work, responsibility, and tors, meritocracy, colorblindness, and good parenthood. Through the power of patriotism—has suddenly immersed social media, to which they are addicted, itself in black victimization and left-wing these modern role models exert influ- radicalism. This immersion threatens ence by promoting commercial products to do permanent damage to American and political causes. In the case of NBA culture as a whole. It has certainly under- athletes like Lebron James, this means mined national pride. A country that no turning their backs not only on the longer believes in its founding ideals can- oppressed people of China and Hong not prosper and survive. Kong, but also on the poor and under- privileged in America among whom so *** many of these wealthy athletes grew up, and who they now condemn to victim- If our sports stadiums and arenas hood and dependency with their politi- have become the Gettysburg of the cal activism. culture war, Lebron James and Colin Charles Barkley was right 30 years Kaepernick are playing the roles of ago. Parents, not athletes, should be Robert E. Lee and Stonewall Jackson, role models. Today the situation is even fighting to divide the nation even fur- worse, with sports further dividing an ther than it is. The mainstream media is already dangerously divided nation, only half right in casting them as mod- rather than providing the unifying and ern-day equivalents of Muhammad Ali. even healing force Nelson Mandela Ali’s religious sect, the Nation of Islam, described. Predictably, there are now was certainly divisive: it championed calls to boycott sports, and it seems black secession. But unlike the BLM inevitable that the TV ratings of the movement, it also rejected victimhood. pro sports leagues will decline. This is Its founder Elijah Muhammad and its unlikely to matter, however, to the sud- spokesman Malcolm X promoted boot- denly-woke billionaire team owners and strap self-reliance and were disdainful their handpicked commissioners. of liberal politics. “The worst enemy that As fans, we can only hope and pray the Negro [has],” said Malcolm X, that these feckless leaders will reconsider their embrace of the BLM cult—a neces- is this white man that runs around sary first step to returning American here drooling at the mouth profess- sports to what it has been in the past: a ing to love Negros and calling him- force for unity and a model of a diverse self a liberal. It is following these and colorblind meritocracy. ■ 5