2019 NAMM Press Kit
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2019 NAMM Press Kit Press Contact: Company Contact: Robert Clyne Rebecca Eaddy President Global Influencer Relations Manager Clyne Media, Inc. Roland Corporation (615) 662-1616 (323) 890-3718 [email protected] [email protected] Contents: 1. Roland Announces FP-10 Digital Piano 2. Roland Announces Sparkle Clean Tone Capsule for the Blues Cube Guitar Amplifier Series 3. Roland Introduces TM-1 Trigger Module 4. Roland Announces Serato x Roland TR-SYNC Update 5. Roland Unveils the KS-10Z Keyboard Stand and Other Accessories 6. Roland Cloud Announces Globe-Spanning SRX WORLD and Drum Studio- Acoustic One 7. Roland Exhibits GO:PIANO88 Digital Piano 8. Roland Exhibits AX-Edge Keytar 9. Roland Pro AV’s VR-1HD AV Streaming Mixer Lets Streaming Media Creators Engage in Real Time 10. Roland Exhibits LX700 Piano Series 11. Roland Offers VT-4 Voice Transformer 12. Roland Displays Aerophone Digital Wind Instruments 13. Roland Displays V-MODA Crossfade 2 Wireless Codex Edition with Upgraded Award-Winning Predecessor FOR IMMEDIATE RELEASE Press Contact: Company Contact: Robert Clyne Rebecca Eaddy President Global Influencer Relations Manager Clyne Media, Inc. Roland Corporation (615) 662-1616 (323) 890-3718 [email protected] [email protected] Roland Announces FP-10 Digital Piano Affordable 88-note instrument with class-leading sound, features, and portability The NAMM Show, Anaheim, CA, January 23, 2019 — Roland (Exhibit 10702, Hall A) announces the FP-10 Digital Piano, a new entry-level instrument with premium sound and playability. The FP-10 features Roland’s acclaimed piano sound and an expressive 88-note weighted-action keyboard, delivering top-tier performance that was previously unavailable in its price class. The instrument’s portable design makes it easy to move, while built-in stereo speakers and support for headphones allow users to play anytime and anywhere. Providing an authentic piano experience at an exceptional value, the FP-10 is ideal for both serious piano students and advanced players who need a portable instrument for gigging, teaching, and playing at home. Roland’s popular FP-30 Digital Piano has been an undisputed hit among players, with over 150,000 instruments sold since its release in 2016. The FP-10 inherits many of the FP-30’s key features in an even more portable and affordable design. SuperNATURAL Piano technology delivers rich, dynamic sound that provides a solid foundation for learning, along with detailed articulation and response to satisfy the most experienced players. The PHA-4 Standard keyboard is the perfect complement, offering progressive hammer action, escapement, and Ivory Feel keys found in Roland’s high-end home pianos. With its modern digital engine, the FP-10 goes far beyond any acoustic piano, bringing more fun and productivity to playing sessions. Non-piano sounds like organs, strings, and jazz scat allow users to enjoy different music styles, while an onboard metronome is always at hand to improve timing. Twin Piano mode eliminates the grind of solitary practice, supporting side-by-side playing in the same key range with a duet partner or teacher. These and others functions can be operated in an even more interactive way via the Piano Partner 2 app for iOS and Android devices. The FP-10 includes Bluetooth®-MIDI support as well, allowing players to wirelessly record MIDI tracks in music production apps like Apple’s GarageBand and many others. The Roland FP-10 Digital Piano is currently available with U.S. pricing of $1499.99. To learn more about the FP-10 Digital Piano, visit Roland.com. --------- Photo file 1: FP-10_music_stand.jpg Photo caption 1: Roland FP-10 Digital Piano Photo file 2: FP-10_lifestyle.jpg Photo caption 2: Roland FP-10 Digital Piano (lifestyle shot) For high-resolution images of these products, please visit our press and dealer resources center and visit here for embeddable videos. About Roland Corporation Roland Corporation is a leading manufacturer and distributor of electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, digital recording equipment, amplifiers, audio processors, and multimedia products. With more than 40 years of musical instrument development, Roland sets the standard in music technology for the world to follow. For more information, visit Roland.com or see your local Roland dealer. FOR IMMEDIATE RELEASE Press Contact: Company Contact: Robert Clyne Rebecca Eaddy President Global Influencer Relations Manager Clyne Media, Inc. Roland Corporation (615) 662-1616 (323) 890-3718 [email protected] [email protected] Roland Announces Sparkle Clean Tone Capsule for the Blues Cube Guitar Amplifier Series The ultimate transparent tube voice, designed in collaboration with guitar legend Jeff “Skunk” Baxter The NAMM Show, Anaheim, CA, January 23, 2019 — Roland (Exhibit 10702, Hall A) announces the Blues Cube Sparkle Clean Tone Capsule, bringing yet another premium voice to the Blues Cube guitar amplifier series. Designed in collaboration with renowned guitarist Jeff “Skunk” Baxter, this user- installable Tone Capsule delivers a versatile range of transparent clean tones with punch, presence, and clarity. The core voicing is based around the KT66, a vintage British output tube noted for its full sound, high headroom, and dynamic feel. A Blues Cube amplifier with the Sparkle Clean Tone Capsule installed delivers a richly expressive clean voice that’s ideal for pop, country, and jazz styles, pedal steel players, and any guitarist who shapes their sound with stompbox pedals. Roland’s groundbreaking Blues Cube amplifiers feature the comprehensive Tube Logic approach, which fully captures the highly musical sound and inspiring feel of classic tube guitar amps. One of the many benefits of Tube Logic is the ability to instantly change the amplifier’s voicing via a Tone Capsule socket on the chassis. The Sparkle Clean Tone Capsule is the latest member of a growing lineup that includes Tone Capsules developed with Eric Johnson, Robben Ford, Oz Noy, and Kirk Fletcher. “Blues Cube amplifiers are revolutionary, and the Tone Capsule concept is brilliant,” stated Jeff “Skunk” Baxter. “I’ve been working with Roland for over 40 years, and they’ve unlocked the secret to creating a guitar amplifier with superb features, extraordinary capabilities, and unmatched tone. Instead of spending hours modifying and tailoring the electronics to get the sound, features, and performance I need, all I have to do is plug in my Tone Capsule and the amp is instantly customized exactly the way I want it. I have been waiting for a guitar amplifier like this for a long, long time.” The Sparkle Clean Tone Capsule is compatible with the Blues Cube Artist, Artist212, Stage, and Tour amplifier models. The Roland Blues Cube Sparkle Clean Tone Capsule will be available TBA with U.S. pricing of $149.99. To learn more, visit Roland.com. --------- Photo file 1: BC_TC-SC_F.jpg Photo caption 1: Roland Blues Cube Sparkle Clean Tone Capsule Photo file 2: BC_TC-SC_image.jpg Photo caption 2: Roland Blues Cube Sparkle Clean Tone Capsule Photo file 3: bc_tc-sc_jeff_baxter_1_final.jpg Photo caption 3: Jeff “Skunk” Baxter, playing through a Roland Blues Cube amplifier with Sparkle Clean Tone Capsule Photo file 4: bc_tc-sc_jeff_baxter_2_final.jpg Photo caption 4: Jeff “Skunk” Baxter, playing through a Roland Blues Cube amplifier with Sparkle Clean Tone Capsule For high-resolution images of these products, please visit our press and dealer resources center and visit here for embeddable videos. About Roland Corporation Roland Corporation is a leading manufacturer and distributor of electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, digital recording equipment, amplifiers, audio processors, and multimedia products. With more than 40 years of musical instrument development, Roland sets the standard in music technology for the world to follow. For more information, visit Roland.com or see your local Roland dealer. FOR IMMEDIATE RELEASE Press Contact: Company Contact: Robert Clyne Rebecca Eaddy President Global Influencer Relations Manager Clyne Media, Inc. Roland Corporation (615) 662-1616 (323) 890-3718 [email protected] [email protected] Roland Introduces TM-1 Trigger Module Compact and affordable floor-based module makes it easy for any drummer to start their hybrid journey The NAMM Show, Anaheim, CA, January 23, 2019 — Roland (Exhibit 10702, Hall A) introduces the TM-1 Trigger Module, the latest addition to the company’s leading lineup of hybrid drumming products. Today’s professional drummers commonly use hybrid setups that add electronic elements to their acoustic drum kits. But for players who are new to hybrid drumming, getting started can seem a little daunting. Compact and very easy to operate, the TM-1 offers a simple solution for first-time users, allowing them to bring hybrid power to their acoustic drum kit with zero hassle. Modern music styles often feature signature drum sounds created with studio processing, as well as electronic drum/percussion tracks and looped grooves that cannot be replicated with an acoustic kit. And sometimes it’s just not possible for a player to bring every drum or percussion instrument they want to a gig. The TM-1 provides instant access to all these sounds, so drummers can tackle any musical scenario with ease. It features 15 ready-to-play kits with two instruments in each, and the onboard kits include various kick and snare combinations, and even synth loops. Designed much like a floor-based guitar effect pedal, the TM-1 runs on batteries or AC power and fits nicely alongside other elements of an acoustic kit. Two dual-trigger inputs can accommodate up to four Roland trigger devices, while direct-access control knobs and two footswitches make operation a breeze. Another advantage of a hybrid drum setup is the ability to choose and customize sounds for an entire setlist, so each song gets the perfect drum sound.