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Local Consumer Insights What’S in the Scarborough Survey?

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Local Consumer Insights What’S in the Scarborough Survey? LOCAL CONSUMER INSIGHTS WHAT’S IN THE SCARBOROUGH SURVEY? Automotive Service (Tires, Oïl Websites/Apps Used To Gather Change, Etc.) Information To Shop For New/Used Vehicle* Stores Shopped For Auto Products/Services Past 12 AUTOMOTIVE Months* Auto Insurance Providers Stores Where Household Usually Plan To Switch Buys Tires* BANKING & FINANCE Auto Repairs/Service Technology Features In Any Credit Card/Payment Methods Paid/Unpaid Labor Past 12 Household Vehicle* Used Past 3 Months (ie Apple Months* Pay, PayPal, etc.) Anti-Freeze/Coolant Vehicle Bought/Own* Auto Glass Replacement/Repair Bought New/Used/Leased Financial Institutions Brake Repair Make, Model Type, Year Use* Car Battery Miles Traveled One Way To Primary Bank* Car Radio/Stereo Equipment Buy/Lease Last New/Used Vehicle Muffler Financial Services Have/Use Model Type Foreign/Domestic New Tires /Primary Bank* Number New/Used Oil Filter/Oil Change Owned/Leased Auto Loan Paint/Body Work Own/Lease Hybrid Vehicle Certificate Of Deposit (CD) Shocks/Struts Reason Used Dealer To Checking Account Transmission Repair Buy/Lease Last New/Used Credit Card Tune-Up/Spark Plugs Vehicle Debit/ATM Card Other Car Repair Vehicle Plan To Buy* Home Improvement/Home Equity Loan Financial Services Have/Use Amount Plan To Pay For New/Used/Leased Home Mortgage /Primary Bank* Dealerships Might Shop If Mobile Banking Auto Loan Planning To Buy/Lease A Money Market Account New/Used Vehicle* (in-store/online) Online Banking Items Shopped For/Purchased Hybrid Online Bill Pay On Internet Past 12 Months Plan To Buy/Lease New/Used Personal Loan Vehicle Vehicle Next 12 Months Refinanced Home Mortgage Type Of Vehicle Merchandise/Services Bought Savings Account Past 12 Months Result Of Mail Ways Used Internet Or Apps Past Student Loan Ads 30 Days Automobile Information Copyright © 2021 The Nielsen Company. Confidential and proprietary *Household Measure ** Select Markets NIELSEN SCARBOROUGH Insurance Other Liquor (Spirits) Auto* Check cashing, cash advance, or Wine Provider title loan shop Wine Coolers Plan To Switch Provider Coin Cashing Service (Coinstar, Etc.) Alcoholic Beverages Drank Past Homeowners/Renters* Financial Planner 30 Days & Drink Most Often Provider Funeral Pre-Planning Types And Brands Plan To Switch Provider Insurance Agent At A Local Domestic Light Beer Life Office (Not Online) Regular Beer Health Online Investing/Stock Trading Imported Beer Type Real Estate Agent Malt Alternatives Provider Stockbroker Group Tax Preparation Services Alcoholic Beverages Drank Past Individual Travel Agent 30 Days Tutoring Service Hard Cider Investments* Wire Transfer Type Of Liquor (Spirits) 401K Plan Malt Liquor Types Of Organizations 529 Plan/College Savings Plan Microbrew/Craft Contributed To Past 12 Months* Bonds Wine Arts/Cultural IRA Wine Coolers Educational/Academic Money Market Fund Non-Alcoholic Beer Mutual Funds Healthcare/Medical Second Home/Real Estate Military/Veterans Items Shopped/Bought On The Property Political Internet Past 12 Months. Stocks/Stock Options Religious Wine Other Securities & Investments Social Care/Welfare Non-Alcoholic Beverages Drank Other Organization Participated In Company Past 7 Days, Most Often By Purchasing Decision Ways Used Internet Or Apps Past Types & Brand Business Travel Or Convention 30 Days Bottled/Canned Tea Arrangements Financial/Insurance/Investment Bottled Water Computer Hardware/Software Enhanced Water Information Technology Any Flavored Water (Network/Internet) Energy Drinks Office Equipment/Office Supplies Orange Juice Overnight Delivery Services Other Juice/Juice Drinks Other Purchasing Decision Soft Drinks Regular/Diet Professional Services Used Past Specialty Coffee Iced/Hot 12 Months* Alcoholic Beverages Drink, Sports Drinks Accountant Drank Past 7 Days & Drink Most Wine Attorney Often Brand Bought Past 3 Months Bankruptcy Beer How Often Usually Drink Divorce/Family Hard Cider Personal Injury Copyright © 2021 The Nielsen Company. Confidential and proprietary. *Household Measure **Select Markets 2 NIELSEN SCARBOROUGH Usual Price Range For Currently Enrolled/Attending Purchased At A Store Classes At A College Or Type Bought Past 3 Months & University Drink Most Often Attended Specialty/Vocational School Places Purchased Beer, Wine Or Plan To Go Back To School Liquor Past 30 Days Attend Adult Continuing Club Store Education Classes Access Internet Past 30 Days Convenience Store Employment Status Drug Store Full-Time/Part-Time/ Not Amount Spent On Internet Grocery Store Employed Purchases Past 12 Months Liquor Store Plan To Seek A New Job Nightclub/Bar Reason Not Employed Computer/Mobile Devices Owned Sit-Down Restaurant Self-Employed Desktop Computer Stadium/Arena Small Business Owner Laptop Or Notebook Computer Other Place Work At Home Smartphone (Android, Blackberry, Occupation Iphone, Etc.) Gender Tablet (Ipad, Galaxy Tab, Amazon Fire, Etc.) Grandparent Of Child Under 18 Have A Child In College Consumer Electronics Stores Hispanic Past 12 Months Hispanic Origin Shopped Born In US‡ Bought Length Of Time In US‡ Financial Services Has/Use* Country Of Origin‡ Household* Mobile Banking Language Preferred ‡ Home Ownership Online Banking Speak Most In Home‡ Household Income Online Bill Paying Household Size Speat Most Away From Home‡ Market Value Of Owned Home Marital Status How Usually Obtains Coupons* Number Of Adults Military Service E-Mail Number Of Children Parent Of A Child Under 18 Website/Apps Number Employed Race QR Code Number Of Teenagers Sexual Orientation Text Message Presence Of Children By Age Zip Code Of Employment Internet Service Provider (ISP) Zip Code Of Residence Type Of Dwelling Used* Years In Present Home ‡Among Hispanic Respondents Only Website Visited/Apps/Streaming Personal Services Used Past 30 Days Age AARP Caregiver Of Aging Parents ABC News County Of Residence Amazon Education Angieslist Level Attained Apple Music Copyright © 2021 The Nielsen Company. Confidential and proprietary. *Household Measure **Select Markets 3 NIELSEN SCARBOROUGH AOL Pinterest Movie Tickets Amazon Music Play.It Music CDs Amazon Prime Video Radio.com Music Downloads (Itunes, Etc.) AT&T NOW Redbox On Demand Office Supplies Bing Retail Me Not Pet Products/Supplies Careerbuilder SiriusXM.com Sports Goods/Apparel CBS All Access Sling TV Toys/Games (Non-Electronic) CBS News Snapchat Vehicle (Car, Truck, SUV, etc) CNN Spotify Media Websites Visited Coupons.com Stitcher Yesterday/Past 7/30 Days Craigslist The Weather Channel Newspaper Websites Disney+ TV Guide Radio Websites Ebay Twitter Television Websites ESPN TuneIn ESPN+ Uber Mobile Device Used To Read A Facebook UFC Newspaper Past 30 Days Foxnews Uforia Musica Foxsports WWE Online Grocery Store Shopped fubo TV Yahoo! Past 7 Days Google Yelp Google Play Music Youtube Owns Computer Groupon Youtube TV Household* HBO NOW Local Websites Individual Huffington Post Other Streaming Services Owns/Plan To Buy Next 12 Hulu Items Shopped For/Purchased Months iHeart Radio On Internet Past 6 Months Computer Instagram Airline Tickets/Reservations Digital Camera Linkedin Beer/Wine/Liquor Ereader (Kindle, Nook, Etc.) Livingsocial Books/eBooks Game Console MLB Clothing/Shoes/Accessories Smart TV Mlssoccer Computer Hardware/Software Smartphone Monster Drugs/Remedies (Perscriptions) Smartwatch MSN Event Tickets (Sports, Concerts, Streaming Media Player NASCAR Live Shows, etc). Tablet NextRadio Flowers VOIP NBA Furniture/Home Furnishings Participated In Company NBC News Groceries Purchase Decision Netflix Health And Beauty Items Computer Hardware/Software NFL Home Appliance Information Technology NHL Home Improvement (Network/Internet) PGATOUR Hotel/Vacation Packages Pandora Copyright © 2021 The Nielsen Company. Confidential and proprietary. *Household Measure **Select Markets 4 NIELSEN SCARBOROUGH Places Viewed Digital Video Find A Business Address Or Displays Past 30 Days/Past 6 Phone Number Amount Spent On Groceries Past Months Instant Messaging 7 Days Airplanes Job/Employment Search Airports Legal Advice/Information Doctors' Offices/Hospitals Maps/GPS (Google Maps, Mapquest, Etc.) Gas Stations Movie Listings/Reviews Grocery Stores News – Business/Financial Health Clubs/Gyms News – General/Political Movie Theater Lobbies News – Technology Office Lobbies/Elevators News/Current Events Convenience Stores Restaurants/Bars Online Banking/Credit Cards Stores Bought Past 7 Days* Retail Stores Online Dating Service Stores Bought Past 7 Days* Shopping Malls Politics – Research a Politician’s Alcoholic Beverage Taxis Campaign/Platform Cigarette/Tobacco Other Place Post/Share/Process Photos Gas Product Reviews Lottery Ticket Professional Service Used Past Real Estate Listings Snack/Candy 12 Months Restaurant Reviews/Information Other Beverage Online Investing/Stock Trading Social Networking Other Food Time Spent On Internet In An Sports Scores/Updates Other Item Average Week Take Online Classes Coupon Usage* Travel – Research or Plan a Time Spent On Social Business Trip Frequency Of Use For Groceries/Other Networking Sites In An Average Travel – Research or Plan a Products/Services Day Personal/Leisure Trip How Obtained Weather Email Type Of Internet Connection* In-Store
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