BRANDS THAT ARE ATTRACTING MILLENNIALS FEWER SHOPPING TRIPS, MORE SPENDING ADVERTISER NEWS Millennials Are Definitely a Prime Target for Marketers
Total Page：16
File Type：pdf, Size：1020Kb
www.spotsndots.com PDF/TXT newsletter Subscription: $325 per year Call toll free: 888-884-2630 This publication cannot be distributed beyond the office of its named subscriber. The Daily News of TV Sales Wednesday, June 8, 2016 Send sales-related job listing to: [email protected] Copyright 2016. BRANDS THAT ARE ATTRACTING MILLENNIALS FEWER SHOPPING TRIPS, MORE SPENDING ADVERTISER NEWS Millennials are definitely a prime target for marketers. This Week In Consumer Electronics reports Sears, After all, they account for 24% of the U.S. population (77 which once held about a 40 share of major appliances million people), which is now a larger percentage than sales, has now slipped to third place in majaps, trailing both the historically dominant Baby Boomer generation, and number one Lowe’s and number two Home Depot. Sears command significant long-term spending prowess. When dropped four more share points in just a year falling from looking at Millennial shopping habits, Nielsen says they 23.5 in 2014 to 19.5 last year, losing about a billion dollars are willing to spend on what matters to them, even though in white goods revenue, while sibling Kmart majap sales many are just beginning their professional careers. And their were down 16% despite introducing Kenmore appliances. annual spending adds up. According to the Intelligence As we reported recently, Sears will attempt to get back Group, this generation already spends some lost business with a test of appliance- about $200 billion each year in the U.S. only stores……A Wall Street automotive While they prioritize value like their analyst says the industry has plunged older counterparts, Nielsen tracking finds into a “sedan recession” with cars now that Millennials are more likely to buy representing just 41% of the market through natural and organic products (38% more May, down from 50% for all of 2015. Last likely) and they are quicker to jump on new month car sales were down 16% while light trends. Millennials make fewer shopping trucks (including SUVs and crossovers) trips than their older counterparts, but were up 2.4%. Of the 14 top-selling cars, they spend more per trip—$54 per trip only the Honda Civic and Chevy Malibu vs. $43 per trip for Boomers. And while had positive numbers last month—and many Millennials are still climbing the both of them are currently selling newly income ladder, this group’s size and redesigned cars……Automotive News age range highlights its long-term purchasing power, the reports bank execs at a conference on automotive lending Millennial generation is one not to be missed. Retailers and are beginning to show great concerns over subprime manufacturers alike should make sure they are accounting lending, especially at the bottom end of the business. for their needs, buying preferences, changing geographic The CEO of Ally Financial said subprime loans (credit locations and increasing spending power. scores of 540 to 620) were just 11% of loans in the second In looking at findings from the consumer packaged quarter, down from 13% a year ago, and Capital One now goods (CPG) portion of the 28th annual EquiTrend study has 32% of its loans made to credit scores under 620, from Nielsen-owned Harris Poll, you will see that many down from 35% last year……Food retailers continue to of the “on their way up” brands among Millennials are expand home delivery and online-ordering/store pickup on relatively new to the market. While Chobani Greek Yogurt a slow but steady expansion, testing different ways to get is among the top picks for Boomers and Generation X, it’s orders to customers. Progressive Grocer reports Kroger Chobani Flip Yogurt (pictured) which makes the grade for is launching a pickup service it calls ClickList at one store Millennials. Brands pitched as healthier and/or organic are in its Atlanta division, with others in that group of stores to also high on the list, including Eos Lip Balm and Kind get the service soon. The $4.95 service fee will be waived Bars. And while Dove is a women’s brand that’s been for each customer’s first three orders. And Amazon. around for a very long time, the study finds that Dove com is expanding a deal with Sprouts Farmers Market Men+Care Deodorant is an “on the way up” CPG product into the Dallas market—Amazon’s Prime Now members with the Millennial generation. will be able to get one-hour delivery of items from a local Brand momentum is an important measure, as the Sprouts store……Staples is offering an interactive store report says it is a good indicator of future equity growth. map for 83 of its stores on its iPhone app. Customers Looking at the past three years of EquiTrend data, Nielsen looking for specific items can use their phones when in reports that 68% of the top 50 brands that were “on the way the store to find the merchandise they are looking for…… up” in 2014 posted positive gains in 2016 on the overall Summer is prime time for home-improvement projects and brand equity index. the Home Improvement Research Institute finds 72.9% Brand momentum is also related to positive sales of homeowners are planning one or more projects in the trends. Of the brands on the EquiTrend top 10 list, 83% next three months. Exterior projects such as landscaping, have experienced sales gains in the past year, with 57% adding a deck, or exterior painting are by far the most posting double digit growth. popular projects at this time of year. PAGE 1 www.SpotsnDots.com NETWORK NEWS AVAILS The robot-fighting tournament BattleBots will kick off KDFW in Dallas is seeking an Account Executive. The with a two-hour season premiere Thursday, June 23, at 8:00 successful AE must be able to identify qualified targets, use pm (ET) on ABC. The first round of next-generation robots strong communication and presentation skills throughout will go head to head, as 32 teams converge in an arena full of the sales process and maintain a high closing ratio. We are hazards for the chance to advance out of the qualifying round looking for someone that can bring together all our resources in pursuit of the championship. Judging the matches are (Top Rated Local News, FOX Network, FOX Sports, My former BattleBots competitor and special effects artist Fon Network TV, Digital Sponsorships and Promotions) in a Davis, the face of “Nerdist,” Jessica Chobot and special creative manner to achieve a high level of results. Qualified guest judge Adam Savage of MythBusters……Providing candidates must CLICK HERE to submit resume & cover some comic relief from the real politics of this election year, letter online. No calls please. EOE M/F/D/V Braindead is set to premiere Monday, Spectrum Reach in Santa Barbara, June 13, at 10:00 pm (ET) on CBS. The CA seeks a Local Sales Manager. The comic-thriller stars Mary Beth Winstead LSM must provide first line supervision as Laurel Healy, a fresh-faced Capitol The Taliban’s new leader is to ensure individual sales reps achieve Hill staffer who discovers two things: the said to be ‘low-key.’ Which assigned sales objectives and budgets government has stopped working, and explains the Taliban’s new and contribute to the company vision of bugs are eating the brains of Congress video, ‘Death to Whatevs!’ being the industry leader in customer members and Hill staffers……Preakness service through quality, commitment, Stakes winner Exaggerator headlines courtesy and teamwork. 5 years media the field for the 148th Belmont Stakes Conan O'Brien sales experience and 1-2 years team this Saturday, June 11, at 5:00 pm (ET) leader or supervisory experience on NBC. A pre-race show will air on preferred. Spectrum Reach is the cable sister channel NBCSN, beginning at 3:00 pm (ET). advertising sales division of Charter Communication, with offices in 26 states. Apply at http://spectrumreachjobs.com. MONDAY RATINGS Equal Opportunity Employer. The Bachelorette on ABC beat the NHL Stanley NCC Media Boston is currently seeking an Account Cup Finals, Game 4, on NBC Monday night. The Nielsen Executive. In this challenging position, your responsibilities overnights put ABC at a primetime average 1.6 rating in will include calling directly on agency personnel to represent Adults 18-49 and 3.8 in Households, with an average NCC Media affiliates in the sale of cable advertising time audience of 5.687 million. NBC was at 1.3 18-49, 2.4 HH to the national clients, calling on agencies in order to and 3.973 million; CBS, with 100% reruns, 0.8 18-49, 3.1 generate greater spot cable sales. Candidates should HH and 4.626 million; FOX, with So You Think You Can possess experience in media sales/media management Dance, 0.8 18-49, 2.1 HH and 3.293 million; Telemundo with previous cable and/or electronic media experience 0.6 18-49, 0.9 HH and 1.475 million; Univision 0.5 18-49, strongly preferred. If this sounds like the opportunity you’ve 0.8 HH and 1.451 million; and The CW 0.3 18-49, 0.7 HH been looking for, email your resume and cover letter to and 1.109 million. [email protected]. EOE. WMC-TV, the Raycom owned NBC affiliate in Memphis, WEEKLY RATINGS TN seeks a dynamic General Sales Manager. This individual For Week #37, May 30 to June 5, ABC was at 2.2 18-49 will have experience coaching, training and leading team and 4.2 HH; NBC 1.1 18-49 and 2.9 HH; Univision 0.9 18- members to consistently 49 and 1.2 HH; FOX 0.8 18-49 and 1.8 HH; CBS 0.7 18-49 grow market share and and 3.2 HH; Telemundo 0.5 18-49 and 0.8 HH; and The revenue.