www.spotsndots.com PDF/TXT newsletter Subscription: $325 per year Call toll free: 888-884-2630 This publication cannot be distributed beyond the office of its named subscriber. The Daily News of TV Sales Wednesday, June 8, 2016 Send sales-related job listing to: [email protected] Copyright 2016. BRANDS THAT ARE ATTRACTING MILLENNIALS FEWER SHOPPING TRIPS, MORE SPENDING ADVERTISER NEWS Millennials are definitely a prime target for marketers. This Week In Consumer Electronics reports Sears, After all, they account for 24% of the U.S. population (77 which once held about a 40 share of major appliances million people), which is now a larger percentage than sales, has now slipped to third place in majaps, trailing both the historically dominant Baby Boomer generation, and number one Lowe’s and number two Home Depot. Sears command significant long-term spending prowess. When dropped four more share points in just a year falling from looking at Millennial shopping habits, Nielsen says they 23.5 in 2014 to 19.5 last year, losing about a billion dollars are willing to spend on what matters to them, even though in white goods revenue, while sibling Kmart majap sales many are just beginning their professional careers. And their were down 16% despite introducing Kenmore appliances. annual spending adds up. According to the Intelligence As we reported recently, Sears will attempt to get back Group, this generation already spends some lost business with a test of appliance- about $200 billion each year in the U.S. only stores……A Wall Street automotive While they prioritize value like their analyst says the industry has plunged older counterparts, Nielsen tracking finds into a “sedan recession” with cars now that Millennials are more likely to buy representing just 41% of the market through natural and organic products (38% more May, down from 50% for all of 2015. Last likely) and they are quicker to jump on new month car sales were down 16% while light trends. Millennials make fewer shopping trucks (including SUVs and crossovers) trips than their older counterparts, but were up 2.4%. Of the 14 top-selling cars, they spend more per trip—$54 per trip only the Honda Civic and Chevy Malibu vs. $43 per trip for Boomers. And while had positive numbers last month—and many Millennials are still climbing the both of them are currently selling newly income ladder, this group’s size and redesigned cars……Automotive News age range highlights its long-term purchasing power, the reports bank execs at a conference on automotive lending Millennial generation is one not to be missed. Retailers and are beginning to show great concerns over subprime manufacturers alike should make sure they are accounting lending, especially at the bottom end of the business. for their needs, buying preferences, changing geographic The CEO of Ally Financial said subprime loans (credit locations and increasing spending power. scores of 540 to 620) were just 11% of loans in the second In looking at findings from the consumer packaged quarter, down from 13% a year ago, and Capital One now goods (CPG) portion of the 28th annual EquiTrend study has 32% of its loans made to credit scores under 620, from Nielsen-owned Harris Poll, you will see that many down from 35% last year……Food retailers continue to of the “on their way up” brands among Millennials are expand home delivery and online-ordering/store pickup on relatively new to the market. While Chobani Greek Yogurt a slow but steady expansion, testing different ways to get is among the top picks for Boomers and Generation X, it’s orders to customers. Progressive Grocer reports Kroger Chobani Flip Yogurt (pictured) which makes the grade for is launching a pickup service it calls ClickList at one store Millennials. Brands pitched as healthier and/or organic are in its Atlanta division, with others in that group of stores to also high on the list, including Eos Lip Balm and Kind get the service soon. The $4.95 service fee will be waived Bars. And while Dove is a women’s brand that’s been for each customer’s first three orders. And Amazon. around for a very long time, the study finds that Dove com is expanding a deal with Sprouts Farmers Market Men+Care Deodorant is an “on the way up” CPG product into the Dallas market—Amazon’s Prime Now members with the Millennial generation. will be able to get one-hour delivery of items from a local Brand momentum is an important measure, as the Sprouts store……Staples is offering an interactive store report says it is a good indicator of future equity growth. map for 83 of its stores on its iPhone app. Customers Looking at the past three years of EquiTrend data, Nielsen looking for specific items can use their phones when in reports that 68% of the top 50 brands that were “on the way the store to find the merchandise they are looking for…… up” in 2014 posted positive gains in 2016 on the overall Summer is prime time for home-improvement projects and brand equity index. the Home Improvement Research Institute finds 72.9% Brand momentum is also related to positive sales of homeowners are planning one or more projects in the trends. Of the brands on the EquiTrend top 10 list, 83% next three months. Exterior projects such as landscaping, have experienced sales gains in the past year, with 57% adding a deck, or exterior painting are by far the most posting double digit growth. popular projects at this time of year. PAGE 1

www.SpotsnDots.com NETWORK NEWS AVAILS The robot-fighting tournament BattleBots will kick off KDFW in Dallas is seeking an Account Executive. The with a two-hour season premiere Thursday, June 23, at 8:00 successful AE must be able to identify qualified targets, use pm (ET) on ABC. The first round of next-generation robots strong communication and presentation skills throughout will go head to head, as 32 teams converge in an arena full of the sales process and maintain a high closing ratio. We are hazards for the chance to advance out of the qualifying round looking for someone that can bring together all our resources in pursuit of the championship. Judging the matches are (Top Rated Local News, FOX Network, FOX Sports, My former BattleBots competitor and special effects artist Fon Network TV, Digital Sponsorships and Promotions) in a Davis, the face of “Nerdist,” Jessica Chobot and special creative manner to achieve a high level of results. Qualified guest judge Adam Savage of MythBusters……Providing candidates must CLICK HERE to submit resume & cover some comic relief from the real politics of this election year, letter online. No calls please. EOE M/F/D/V Braindead is set to premiere Monday, Spectrum Reach in Santa Barbara, June 13, at 10:00 pm (ET) on CBS. The CA seeks a Local Sales Manager. The comic-thriller stars Mary Beth Winstead LSM must provide first line supervision as Laurel Healy, a fresh-faced Capitol The Taliban’s new leader is to ensure individual sales reps achieve Hill staffer who discovers two things: the said to be ‘low-key.’ Which assigned sales objectives and budgets government has stopped working, and explains the Taliban’s new and contribute to the company vision of bugs are eating the brains of Congress video, ‘Death to Whatevs!’ being the industry leader in customer members and Hill staffers……Preakness service through quality, commitment, Stakes winner Exaggerator headlines courtesy and teamwork. 5 years media the field for the 148th Belmont Stakes Conan O'Brien sales experience and 1-2 years team this Saturday, June 11, at 5:00 pm (ET) leader or supervisory experience on NBC. A pre-race show will air on preferred. Spectrum Reach is the cable sister channel NBCSN, beginning at 3:00 pm (ET). advertising sales division of Charter Communication, with offices in 26 states. Apply at http://spectrumreachjobs.com. MONDAY RATINGS Equal Opportunity Employer. The Bachelorette on ABC beat the NHL Stanley NCC Media Boston is currently seeking an Account Cup Finals, Game 4, on NBC Monday night. The Nielsen Executive. In this challenging position, your responsibilities overnights put ABC at a primetime average 1.6 rating in will include calling directly on agency personnel to represent Adults 18-49 and 3.8 in Households, with an average NCC Media affiliates in the sale of cable advertising time audience of 5.687 million. NBC was at 1.3 18-49, 2.4 HH to the national clients, calling on agencies in order to and 3.973 million; CBS, with 100% reruns, 0.8 18-49, 3.1 generate greater spot cable sales. Candidates should HH and 4.626 million; FOX, with So You Think You Can possess experience in media sales/media management Dance, 0.8 18-49, 2.1 HH and 3.293 million; Telemundo with previous cable and/or electronic media experience 0.6 18-49, 0.9 HH and 1.475 million; Univision 0.5 18-49, strongly preferred. If this sounds like the opportunity you’ve 0.8 HH and 1.451 million; and The CW 0.3 18-49, 0.7 HH been looking for, email your resume and cover letter to and 1.109 million. [email protected]. EOE. WMC-TV, the Raycom owned NBC affiliate in Memphis, WEEKLY RATINGS TN seeks a dynamic General Sales Manager. This individual For Week #37, May 30 to June 5, ABC was at 2.2 18-49 will have experience coaching, training and leading team and 4.2 HH; NBC 1.1 18-49 and 2.9 HH; Univision 0.9 18- members to consistently 49 and 1.2 HH; FOX 0.8 18-49 and 1.8 HH; CBS 0.7 18-49 grow market share and and 3.2 HH; Telemundo 0.5 18-49 and 0.8 HH; and The revenue. A successful CW 0.3 18-49 and 0.6 HH. track record driving local revenue, selling creative ANA REPORT: REBATES ‘PERVASIVE’ solutions and creating revenue projects is required. We The anxiously awaited report from the Association need an expert in pricing/inventory control, strategic of National Advertisers (ANA) is finally public and the planning, managing multiple sales projects, motivating and ANA says it finds that rebates and other “non-transparent leading local AEs and developing new business. Five years practices” are “pervasive” in U.S. ad buying. The study television management and a college degree preferred. To by K2 Intelligence does not name names, as some apply CLICK HERE and attach a cover letter/resume. EOE. agencies had demanded. It does charge that some senior KCLO-TV in Rapid City, SD has an opening for an agency executives “were aware of, and mandated, some Account Executive. The successful candidate will be an non-transparent business practices”—and sometimes aggressive, self-starter with negotiated and signed the deals. excellent communication The study identified what ANA says is a “disconnect” in skills, solid presentations the advertiser-agency relationship. “In general, advertisers skills; the ability to close expressed a belief that their agencies were duty-bound sales and have a winning to act in their best interest. Meanwhile, many agency attitude. Must be creative executives interviewed said their relationship to advertisers and demonstrate enthusiastic sales attitude for “getting was solely defined by the contract between the two parties,” the job done”. Experience in television or other media is said the ANA statement. preferred, but not necessary. CLICK HERE for details or to apply now. Background check and drug screen required. PAGE 2 6/8/2016

The Daily News of TV Sales @ www.spotsndots.com RECORD SPENDING FOR FATHER'S DAY AVAILS It’s a good year to be a dad. An annual survey for the NCC Media (NYC) is currently seeking an Analyst to join National Retail Federation (NRF) by Prosper Insight and their Advanced Analytics team. In this challenging position, Analytics predicts record-high spending for Father’s Day, your responsibilities will Sunday, June 19. include procuring TV Consumers are expected to spend an average $125.92 programming data as well as for the holiday, up from last year’s $115.57. Total spending various audience datasets, is expected to reach $14.3 billion, the highest in the survey’s analysis, modeling, and 13-year history. However, that’s still below this year’s positioning key insights. Mother’s Day total of $21.4 billion. Candidates should possess “This increase in spending could be a good sign related a strong knowledge of television programming, above to consumers’ willingness to spend more average Excel experience (Pivots, as we head into the second half of the VLookUps) with some SQL experience year,” observed NRF President and CEO Whoever said an onion is the preferred. MORE DETAILS. If this sounds Matthew Shay. only vegetable that makes like the opportunity you’ve been looking According to the survey, consumers for, email your resume and cover letter you cry has never wiped their plan to spend $3.1 billion on special to: [email protected]. outings such as dinner, brunch or other butt with a corn cob. Equal Opportunity Employer. types of a “fun activity/experience” WUPV, in Richmond, VA has a (given by 47%). Clothing (given by 43%) fantastic opportunity for an experienced and gift cards (given by 41%) are tied Larry the Cable Guy LSM or senior account executive ready at a hair under $2 billion each while to move up to our open LSM position consumer electronics (given by 20%) in market #56. Strong background in follow at $1.7 billion. As with Mother’s Day, greeting cards Local Core/Digital sales and agency negotiation preferred. are the most commonly purchased gift at 65% but account A well-developed for only $833 million of projected spending. Other popular skillset to budget, gifts include personal care, auto accessories, books, music, grow and accurately home improvement/gardening supplies and sporting goods. forecast revenue a The survey found that 22% of shoppers will opt for must. If you possess a “gift of experience” such as tickets to a concert or a creative leadership sporting event. Two in five Millennials are planning to give skills, the ability to an experience, significantly higher than older generations. develop new business, More than half of those surveyed plan to buy for their father relationship-building skills and a successful track record or stepfather (53%), while others will shop for their husband in television and/or media sales, send your resume to (28%) or son (9%). [email protected]. Drug Screen and MVR check required. EOE-M/F/D/V. CLINTON DOMINATES TELEVISION ADS Heading into yesterday’s final primaries, Media MORE AVAILS ONLINE @ SPOTSNDOTS.COM Monitors reported that the Hillary Clinton campaign had Place a classified, email: [email protected] bought 2,429 TV spots that aired from May 27 through June 5 in 60 top DMAs. Democratic nomination rival Bernie DONE DEALS Sanders ran 790. Tribune Broadcasting announced the appointment The new Super PAC backing presumptive Republican of Greg Easterly as Senior Vice President/Group Operations. Easterly will begin his duties by immediately nominee Donald Trump—Great America—entered the mix with its first ad buys. OK, it wasn’t such a big deal so assuming the role of interim-general manager of WPIX far—a grand total of two spots. But Trump was mentioned (CW) New York. Easterly succeeds Rich Graziano who has decided to leave Tribune Media after a 17-year career in a lot of ads. Media Monitors found that the Super PAC with the company. Since April 2014, Easterly has served NextGen California Action Committee aired 152 spots as President and General Manager of WGN (CW) Chicago against Trump, while the more well-known PAC Priorities and CLTV, Tribune Broadcasting’s Chicago-based regional ran 1,813 spots against Trump, bringing the USA Action cable news channel……Sinclair Broadcast Group has total to 1,965 negative commercials. named William Lanesey General Manager for KOKH (FOX) and KOCB (CW) Oklahoma City. Lanesey has been SIZMEK WINS MRC ACCREDITATION Vice President/GM at WXIX (FOX) in Cincinnati since 2008. Sizmek, an open ad management company for multiscreen campaigns, announced that the Media Rating THIS AND THAT Council (MRC) has accredited the company for desktop Former Ford and Chrysler executive Peter L. digital video viewability measurement. Sizmek previously Fong has joined the National Automobile Dealers received MRC accreditation for its viewable desktop display Association (NADA) as senior vice president of Dealership impression measurement as well as display, rich media and Operations……Consumers cut back on credit-card use in digital video ad serving across desktop, mobile web and in- April, the Federal Reserve reports, with consumer credit app environments. increasing $13.4 billion for the month. That 4.49% annual rate of growth was down sharply from 9.57% in March. PAGE 3 6/8/2016

The Daily News of TV Sales @ www.spotsndots.com