Structuring for Success TOP FIVE FACTS You didn’T KNOW ABOUT THE WORLD WIDE WEB. INTERNET USAGE AND ITS FUNCTION VARIES ACROSS BORDERS. HERE ARE SOME INTRIGUING INSIGHTS ABOUT HOW DIFFERENT PARTS OF THE GLOBE ARE ENGAGING IN THE DIGITAL WORLD. 1. SOUTH KOREA has the fastest and most developed broadband network in the world . It’s also the cheapest. South Korea was the first to convert dial-up to broadband in 2005 and Seoul has been called the bandwidth capital of the world. In summer 2012, they became the first country to hit 100 percent penetration for wireless broadband, according to a report by the Organization for Economic Cooperation and Development. They’re also experimenting with speeds of one gigabit per second. 2. 92.9 percent of SWEDEN has access to the Internet – the U.S. trails at 78 percent. Ninety percent of Swedish women and 91 percent of Swedish men have used the Internet is the past three months. On average, they are spending 20 hours per week online and have had a 13 percent increase in online shopping from last year. Sweden has also been named number one on Tim Berners-Lee’s Web Index, meaning they are the best in world at utilizing the web. 3. INDIA has over 121 million Internet users, yet only 10.2 percent of the population have access. The number of broadband users has increased from 0.18 million in 2005 to 13.45 million as of February 2012 – a cumulative annual growth of 117 percent. Facebook also saw an increase in Indian users with a 167 percent user increase from last year. Mobile Internet usage is also on the rise in India, surpassing desktop usage in June of 2012, according to a report by KPCB. 4. GERMANY is the world leader in online video with 45 million unique viewers as of April 2012. German viewers are watching 187 videos at 19.6 hours per viewer. They also have a high Internet access rate of 83 percent and Q1 2012 ecommerce sales were just under $9 billion. Although desktop Internet connection is still in the lead, Google Insights states that 64 percent of Germans use smartphones to go online. 5. CHINA is the global leader in broadband subscriptions with 126 million, which equates to less than 10 percent of the total population. The largest age demographic consists of 20 to 29-year-olds, at 31 percent. Google comes in second as 62 percent use Baidu as their preferred search engine. China also became the world leader in smartphone usage, with over 400 million mobile web users, according to a report by Analysys International. GET STARTED To learn more about our Web Globalization solutions, please contact us at globalmarketingops.com/get-started Aaron Hakenson Global Marketing Consultant [email protected] globalmarketingops.com MARKET INDIA SNAPSHOT As of December 2011, total Internet connections stood at 22.39 million. with estimated users exceeding 121 million. The number of broadband users has increased from 0.18 million in March 2005 to 13.54 million in February 2012. The Cumulative Annual Growth rate of broadband during the five year period between 2005 and 2010 was about 117 percent. Among the technologies, DSL, whilst .in holding slightly more than 75 percent of the local broadband market, is steadily losing market share to other non-DSL broadband platforms, especially to wireless broadband platforms. 167% 12.5 $70 Bn 10.2% Increase in Facebook Average hours spent online Estimated value of the Indian Of the population has usership over the past year. per user/month e-retail market by 2020 access to the internet SEARCHGoogle ENGINESBing TOP INDIAN WEB SITES 98% 1% Yahoo! 1.04% Google 97.94% 1% .79% Facebook Yahoo! Wikimedia Indiatimes.com Blogspot.in Social networking comprises 84 percent of the web audience in India, and takes up 21 percent of all time spent online. MARKET INDIA SNAPSHOT GENDER ACCESS Although genders Although there are over 121m internet users in India, there 51.5% statistics are are only 22.3m internet connections, meaning that there relatively balanced, are about 5 users per connection in India and only 10 48.5% women only make up percent of the total population uses the internet. 27 percent of India’s Facebook audience. BROWSERS AVG CONNECTION SPEED IE 25.79% Chrome 36.07% 0.9Mbps Firefox 33.93% Safari 1.11% Opera 2.65% MOBILE MARKET SHARE SOCIAL MEDIA Interac>on w/ Company The mobile market is rapidly 60% expanding throughout India. As Compeons 50% Customer Service of July 2012, 53 percent of 40% Indian households own a Be Asked for 30% mobile phone. Of the mobile Delivery TracKing Insight 20% phone subscribers, 96 percent 10% are prepaid users. Indian 0% mobile users speak for 330 Personalized Detail of Friends minutes per month on Purchase Purchases average, or 11 minutes per day. This is at par with most of Early Access to Friends Wishlist the averages in other countries. New Products India's price per minute use is Exclusive Insight/ Ability to Connect the lowest possible, at $0.01. Informaon w/ Other Fans Among some of the largest local news sites in India, many destinations generated a significant portion of their traffic from outside of India. The Times of India, which ranked as the largest site in the Newspaper category, attracted 36.2 percent of its global traffic from outside of India in September. MARKET IRELAND SNAPSHOT Eircom , the largest telephone company in Ireland, began rolling out Broadband in 2002. Now, with over 85 ISPs, there is significant choice and competition to the point where the average monthly subscription cost is $40.41 (adjusted for PPP), 20% cheaper than the average of $49 for the 35 OECD countries surveyed. In 2012, penetration rates are closing in on 70%. In 2005, Northern Ireland became the .ie first European geographic region with 100% broadband coverage and one of a few outside Asia. 1,953 21.5 93.8% 66.8% Average pages visited Average hours spent online Accessed online retail Of the population has per user/month per user/month sites in May 2012 access to the internet SEARCHGoogle Bing ENGINES TOP IRISH WEB PROPERITES 95% 3% Google 2.74% Yahoo! Facebook 94.78% 2% 1.69% Wikimedia Yahoo! Windows Live LinkedIn Twitter Allied Irish Banks BBC Online In Ireland, newspaper sites reached more than 75 percent of the total internet audience in August 2011 3 MARKET IRELAND SNAPSHOT GENDER ACCESS Internet usage in There are 1,688,543 internet subscriptions 49.7% Ireland is evenly in Ireland, equating to about 36.15 percent of distributed by the population. 50.3% gender compared to other European countries. BROWSERS AVG CONNECTION SPEED IE 36.29% Safari 7.48% Firefox 22.26% 7.0Mbps Opera 1.15% Chrome 31.82% MOBILE MARKET SHARE IRISH SOCIAL MEDIA FACTS Approximately 42.7 percent of all mobile subscriptions in Ireland There are 1,942,980 Irish Facebook were active smartphone and/or FacebooK profiles tablet users in Q4 2011, up from 38.7 percent the previous quarter, The average Irish person spends 4hrs according to the Commission for 10min on Facebook per month Communications Regulation’s Quarterly Report on the Irish Twier telecommunications market for the There is estimated to be 385,000 Irish period 1st October to 31st December Twitter accounts 2011. While the numbers of hotspots have declined compared to Q4 2010, minutes of use increased by 60 LinKedIn There are 572,687 Irish LinkedIn profiles percent over the same period. This increase in WiFi traffic may be a Ireland still has the 2nd highest reflection of increasing adoption of penetration of LinkedIn users in the world. smartphone and tablet devices among Irish consumers. Mobile broadband now represents 36.4 percent of all broadband subscriptions. MARKET ITALY SNAPSHOT Currently, Internet access is available to Italian businesses and home users in various forms, including dial-up, cable, DSL, fiber to the home, mobile, wireless and satellite. However, the lack of funding to improve and maintain the Italian phone .it network has made it incomplete and outdated, thus many urban, hill and mountain areas in Italy aren't covered by broadband internet. 7.23% 18 18.97 58.7% Of exports are high Average hours spent online Billion Euro spent Of the population has technology exports. per user/month online in 2011 access to the internet SEARCH ENGINES TOP ITALIAN WEB PROPERTIES Google 1.15% 96.49% Facebook 1.04% Yahoo! Wikimedia Libero .6% La Republica Windows Live Ebay Italy’s online video audience grew by 8.3 percent from July to December 2011, making it the fastest growing market in EU5. 3 MARKET ITALY SNAPSHOT GENDER ACCESS Italy’s internet 57% usage slightly Approximately 36 million people in Italy have favors men, with 57 access to the internet. That is roughly 59 percent 46% percent of all men of the population. having used a computer in the past three months. BROWSERS IE 35.83% AVG CONNECTION SPEED Opera 1.03% 336 KBps Safari 6.14% Chrome 31.05% Firefox 25.38% MOTIVATIONS TO FOLLOW A BRANDED MOBILE MARKET PAGE ON A SOCIAL NETWORK Interac>on w/ Italy has one of Europe’s Company largest telecom markets. 40% Mobile phone penetration Compeons 35% Customer Service is far above the EU 30% average. Much of the 25% 20% growth has been fueled by Be AsKed for Insight Delivery TracKing prepaid cards, while 15% 10% multiple-SIM ownership is 5% also popular. Italy is also Personalized 0% Detail of Friends home to two of the largest Purchase mobile operators in Europe Purchases Recommendaons – Telecom Italia Mobile (TIM) and Vodafone Italy Early Access to (formerly Omnitel).