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Top Five Facts you didn’t know about The World Wide Web.

Internet usage and its function varies across borders. Here are some intriguing insights about how different parts of the globe are engaging in the digital world.

1. has the fastest and most developed broadband network in the world . It’s also the cheapest. South Korea was the first to convert dial-up to broadband in 2005 and Seoul has been called the bandwidth capital of the world. In summer 2012, they became the first country to hit 100 percent penetration for wireless broadband, according to a report by the Organization for Economic Cooperation and Development. They’re also experimenting with speeds of one gigabit per second.

2. 92.9 percent of has access to the – the U.S. trails at 78 percent. Ninety percent of Swedish women and 91 percent of Swedish men have used the Internet is the past three months. On average, they are spending 20 hours per week online and have had a 13 percent increase in online shopping from last year. Sweden has also been named number one on Tim Berners-Lee’s Web Index, meaning they are the best in world at utilizing the web.

3. has over 121 million Internet users, yet only 10.2 percent of the population have access. The number of broadband users has increased from 0.18 million in 2005 to 13.45 million as of February 2012 – a cumulative annual growth of 117 percent. Facebook also saw an increase in Indian users with a 167 percent user increase from last year. Mobile Internet usage is also on the rise in India, surpassing desktop usage in June of 2012, according to a report by KPCB.

4. is the world leader in online video with 45 million unique viewers as of April 2012. German viewers are watching 187 videos at 19.6 hours per viewer. They also have a high Internet access rate of 83 percent and Q1 2012 ecommerce sales were just under $9 billion. Although desktop Internet connection is still in the lead, Insights states that 64 percent of Germans use smartphones to go online.

5. is the global leader in broadband subscriptions with 126 million, which equates to less than 10 percent of the total population. The largest age demographic consists of 20 to 29-year-olds, at 31 percent. Google comes in second as 62 percent use as their preferred . China also became the world leader in smartphone usage, with over 400 million mobile web users, according to a report by Analysys International. GET STARTED To learn more about our Web Globalization solutions, please contact us at globalmarketingops.com/get-started Aaron Hakenson Global Marketing Consultant [email protected]

globalmarketingops.com MARKET INDIA SNAPSHOT

As of December 2011, total Internet connections stood at 22.39 million. with estimated users exceeding 121 million. The number of broadband users has increased from 0.18 million in March 2005 to 13.54 million in February 2012. The Cumulative Annual Growth rate of broadband during the five year period between 2005 and 2010 was about 117 percent. Among the technologies, DSL, whilst .in holding slightly more than 75 percent of the local broadband market, is steadily losing market share to other non-DSL broadband platforms, especially to wireless broadband platforms.

167% 12.5 $70 Bn 10.2% Increase in Facebook Average hours spent online Estimated value of the Indian Of the population has usership over the past year. per user/month e-retail market by 2020 access to the internet

SEARCHGoogle ENGINESBing TOP INDIAN WEB SITES 98% 1% Yahoo! 1.04% Google 97.94% 1% .79% Facebook Yahoo! Wikimedia Indiatimes.com Blogspot.in

Social networking comprises 84 percent of the web audience in India, and takes up 21 percent of all time spent online. MARKET INDIA SNAPSHOT GENDER ACCESS Although genders Although there are over 121m internet users in India, there 51.5% statistics are are only 22.3m internet connections, meaning that there relatively balanced, are about 5 users per connection in India and only 10 48.5% women only make up percent of the total population uses the internet. 27 percent of India’s Facebook audience.

BROWSERS AVG CONNECTION SPEED IE 25.79% Chrome 36.07% 0.9Mbps

Firefox 33.93% 1.11% 2.65%

MOBILE MARKET SHARE Interacon w/ Company The mobile market is rapidly 60% expanding throughout India. As Compeons 50% Customer Service of July 2012, 53 percent of 40% Indian households own a Be Asked for 30% mobile phone. Of the mobile Delivery Tracking Insight 20% phone subscribers, 96 percent 10% are prepaid users. Indian 0% mobile users speak for 330 Personalized Detail of Friends minutes per month on Purchase Purchases average, or 11 minutes per day. This is at par with most of Early Access to Friends Wishlist the averages in other countries. New Products India's price per minute use is Exclusive Insight/ Ability to Connect the lowest possible, at $0.01. Informaon w/ Other Fans

Among some of the largest local news sites in India, many destinations generated a significant portion of their traffic from outside of India. The Times of India, which ranked as the largest site in the Newspaper category, attracted 36.2 percent of its global traffic from outside of India in September. MARKET IRELAND SNAPSHOT

Eircom , the largest telephone company in Ireland, began rolling out Broadband in 2002. Now, with over 85 ISPs, there is significant choice and competition to the point where the average monthly subscription cost is $40.41 (adjusted for PPP), 20% cheaper than the average of $49 for the 35 OECD countries surveyed. In 2012, penetration rates are closing in on 70%. In 2005, Northern Ireland became the .ie first European geographic region with 100% broadband coverage and one of a few outside Asia.

1,953 21.5 93.8% 66.8% Average pages visited Average hours spent online Accessed online retail Of the population has per user/month per user/month sites in May 2012 access to the internet

SEARCHGoogle Bing ENGINES TOP IRISH WEB PROPERITES

95% 3% Google 2.74% Yahoo! Facebook 94.78% 2% 1.69% Wikimedia Yahoo! Windows Live LinkedIn Allied Irish Banks BBC Online

In Ireland, newspaper sites reached more than 75 percent of the total internet audience in August 2011

3 MARKET IRELAND SNAPSHOT GENDER ACCESS Internet usage in There are 1,688,543 internet subscriptions 49.7% Ireland is evenly in Ireland, equating to about 36.15 percent of distributed by the population. 50.3% gender compared to other European countries.

BROWSERS AVG CONNECTION SPEED IE 36.29% Safari 7.48%

Firefox 22.26% 7.0Mbps

Opera 1.15% Chrome 31.82%

MOBILE MARKET SHARE IRISH SOCIAL MEDIA FACTS Approximately 42.7 percent of all mobile subscriptions in Ireland There are 1,942,980 Irish Facebook were active smartphone and/or Facebook profiles tablet users in Q4 2011, up from 38.7 percent the previous quarter, The average Irish person spends 4hrs according to the Commission for 10min on Facebook per month Communications Regulation’s Quarterly Report on the Irish Twier telecommunications market for the There is estimated to be 385,000 Irish period 1st October to 31st December Twitter accounts 2011. While the numbers of hotspots have declined compared to Q4 2010, minutes of use increased by 60 LinkedIn There are 572,687 Irish LinkedIn profiles percent over the same period. This increase in WiFi traffic may be a Ireland still has the 2nd highest reflection of increasing adoption of penetration of LinkedIn users in the world. smartphone and tablet devices among Irish consumers.

Mobile broadband now represents 36.4 percent of all broadband subscriptions. MARKET SNAPSHOT

Currently, Internet access is available to Italian businesses and home users in various forms, including dial-up, cable, DSL, fiber to the home, mobile, wireless and satellite. However, the lack of funding to improve and maintain the Italian phone .it network has made it incomplete and outdated, thus many urban, hill and mountain areas in Italy aren't covered by broadband internet.

7.23% 18 18.97 58.7% Of exports are high Average hours spent online Billion Euro spent Of the population has technology exports. per user/month online in 2011 access to the internet

SEARCH ENGINES TOP ITALIAN WEB PROPERTIES

Google 1.15% 96.49% Facebook 1.04% Yahoo! Wikimedia Libero .6% La Republica Windows Live Ebay

Italy’s online video audience grew by 8.3 percent from July to December 2011, making it the fastest growing market in EU5.

3 MARKET ITALY SNAPSHOT GENDER ACCESS Italy’s internet 57% usage slightly Approximately 36 million people in Italy have favors men, with 57 access to the internet. That is roughly 59 percent 46% percent of all men of the population. having used a computer in the past three months.

BROWSERS IE 35.83% AVG CONNECTION SPEED Opera 1.03% 336 KBps Safari 6.14%

Chrome 31.05% Firefox 25.38%

MOTIVATIONS TO FOLLOW A BRANDED MOBILE MARKET PAGE ON A SOCIAL NETWORK Interacon w/ Italy has one of Europe’s Company largest telecom markets. 40% Mobile phone penetration Compeons 35% Customer Service is far above the EU 30% average. Much of the 25% 20% growth has been fueled by Be Asked for Insight Delivery Tracking prepaid cards, while 15% 10% multiple-SIM ownership is 5% also popular. Italy is also Personalized 0% Detail of Friends home to two of the largest Purchase mobile operators in Europe Purchases Recommendaons – Telecom Italia Mobile (TIM) and Vodafone Italy Early Access to (formerly Omnitel). Friends Wishlist New Products Exclusive Insight/ Ability to Connect Informaon w/ Other Fans MARKET SNAPSHOT There are roughly 50.3 million internet users in France, or 77 percent of the total population. Mainly driven by seniors, high-qualified workers and women, roughly close to three million people in France became new internet users in 2011.

Nearly 48 million unique users went online in March 2012 in France. Google Sites continued to rank as the top online property, attracting 44.3 million unique visitors, displaying a slight increase over the past month. Sites ranked second, with nearly 40 million unique visitors, but had a stronger growth rate of 4 percent between February and March. Facebook was the third most popular site in the country and the most prevalent social network, with over 32.4 million unique visitors during March 2012.

2,721 26.6 19% 77% Average pages visited Average hours spent online Of disposable income Of the population has per user/month per user/month spent online access to the internet

SEARCHGoogle ENGINESBing TOP TEN SITES IN FRANCE By total unique visitors (000) 95% 3% Yahoo! 3% Google Sites 44,314 95% 1% Microso Sites 39,662 1% Facebook.com 32,431 Others 1% Orange Sites 23,400 0% Yahoo! Sites 21,334 Voila Others CCM-Benchmark 20,939 1% <1% Iliad-Free.fr Sites 20,800 Wikimedia Foundaon 20,172 Groupe Pages Juane 19,523 Group Lagadere 17,822

OUT French people go online daily 2 OF3 or almost daily 3 MARKET FRANCE SNAPSHOT

AGE ACCESS 49.6% More than 30 percent of Over 18.7 million (69.2 percent) households in France had access to the internet in the Q4 2010. 49.4% internet users in France were 50 years old or older in 2011.

BROWSERS 32% AVG CONNECTION SPEED 33% Chrome 1% Others 3.7 Mbps 1% Opera 25% 9% Safari Firefox

NUMBER OF FRENCH SOCIAL MEDIA MOBILE MARKET SHARE USERS ACCESSING VIA MOBILE By the end of 2012, eMarketer estimates that the total mobile phone users in France will 20 reach 50 million and mobile internet users will reach 14 million, or roughly 28 percent of 15 all mobile users in the country. 10 There are eight major Internet 5 Service Providers (ISP) 0 in France. 2010 2011 2012 2013 2014

With over 24 Million accounts, nearly 50 percent of all internet users in France have a Facebook account. MARKET SNAPSHOT

There are roughly 30.7 million internet users in Spain, or 66 percent of the total population. Mobile internet use has nearly tripled since 2007, from 5 million users to nearly 15 million users and is approximately 50 percent of total internet use in Spain, according to a study .es by Accenture. The study found that mobile internet has about 10 million users in Spain, representing one of the highest mobile internet usage rates in Europe.

256M 2.2% 19% 66% Pages visited by Spanish Of all global internet traffic Of adult population who made Of the population has internet users last month. comes from Spain. purchases online in the 3 access to the internet months. SEARCHGoogle ENGINESBing TOP 10 SPANISH WEB PROPERTIES BY UNIQUE 95% 3% Yahoo! 1.64% VISITORS 97% 1% .68%

Others .42% 0%

This past year, the Spanish smartphone audience reported 160 percent increase in near daily news access.

3 MARKET SPAIN SNAPSHOT

GENDER ACCESS 67% More than 64 71.5 percent of households with at least one member percent between the ages of 16 and 74 years old had a computer in females and 67 64% percent of 2011. males in Spain had internet access in 2011. BROWSERS Safari 5% AVG CONNECTION SPEED Chrome 29% IE 38% 10 Mbit/s

Opera <1%

Firefox 26%

CONSUMER SOCIAL MEDIA EXPECTATIONS MOBILE MARKET 35.0% In EU5, smartphone users accessing news sites via an app or browser at least once 30.0% a month increased 74 percent to 39.5 million during 25.0% Interacon the three month average ending January 2012. The Fullfillment Spanish smartphone 20.0% Social audience reported the strongest gains in this 15.0% Content behavior in the past year with a 127 percent increase in 10.0% Contribuon monthly news access and a 160 percent increase in near- daily news access. 5.0% 0.0% SPAIN

For search engine optimization (SEO), it is important to have in mind the 4+ different dialects spoken in Spain. MARKET SNAPSHOT

British is tied with Alberta for the highest rate of internet penetration of any of the Canadian provinces at 84 percent. Canadian internet users have been online on average about nine years. Canadians are heavy internet users, with 40 percent using .ca the internet 15 hours or more every week.

3,781 45.3 33b 79.20% Average pages visited Average hours spent online Dollars expected to be spent Of the population has per user/month per user/month in online retail in 2016 access to the internet TOP 10 .CA WEB PROPERTIES SEARCHGoogle Bing ENGINES Google Sites 92% 5% Yahoo! 5.34% Microsoft Sites 91.39% 3% 2.58% Facebook Yahoo! Sites Bell Media Wikimedia Foundation Sites eBay Apple Inc. Ask Network

Canada ranks first in global retail site penetration with visits from 89 percent of it’s internet population last year. 3 MARKET CANADA SNAPSHOT GENDER ACCESS Internet use is even 49.6% amongst the sexes. Approximately 10.32m of Canada’s 13.4m However, women households have an internet subscription. That’s 77 spend an average percent of all Canadian households. 50.4% of 2.3 hours more per month than men on social networks.

Safari 12% BROWSERS AVG CONNECTION SPEED Other <2% IE 42%

Chrome 5,635 Kbps 20%

Firefox 24%

SOCIAL MEDIA TRENDS MOBILE MARKET 100% Smartphone penetration has 80% reached 45 percent in Canada, with daily 60% mobile content usage growing more than 50 40% percent in several content categories. 20% Smartphones have most notably penetrated the 0% mobile market in 2010 2011 Quebec, where usage is up 16 percent since last year. MARKET SNAPSHOT

Brazilian websites take the .br code, which is overseen by the Brazilian Internet Steering Committee. Some of the most popular websites are web portals such as Globo.com, UOL and iG; search engines, including Google and Yahoo; and social network platforms, the most important of which, by far, is Facebook. MSN .br Messenger, the popular IM service, has Brazilians as its largest user base. Due to the popularity of virtual communications, Newsweek referred to Brazil as the "Schmooze Nation."

1,944 26 7/10 39% Average pages visited Average hours spent online Brazilians are online Of the population has per user/month per user/month shoppers access to the internet

TOP RETAIL SITES BRAZIL: SEARCHGoogle ENGINES Bing % REACH 99% 0% .43% Yahoo! 98.76% 1% .57%

Brazil has the top global market for blogs of any of the South American countries. It is fifth in the world for average minutes per visitor and is second in the world for percent reach of visitors at 82.5 percent.

3 MARKET BRAZIL SNAPSHOT GENDER ACCESS 51.1% Brazilian women average 66 more 63.5 million Brazilians have access to the internet at page views per home. That’s about one-third of the population. 48.9% month than their male counterparts. That equates to 792 more per year. Safari 1% BROWSERS AVG CONNECTION SPEED

IE 38% Chrome 37% 1.36 Mbit/s

Firefox 23%

MOBILE MARKET SHARE MOTIVATIONS TO FOLLOW A BRANDED PAGE ON A SOCIAL NETWORK Interacon w/ Company 60% In May 2011, non- Compeons 50% Customer Service computer devices 40% accounted for 0.6 Be Asked for 30% percent of total web Delivery Tracking Insight traffic in Brazil. Of 20% this, mobile devices 10% accounted for 61.4 Personalized 0% Detail of Friends percent of web traffic, Purchase Purchases while tablets Recommendaons accounted for 33.4 percent of traffic. Early Access to Friends Wishlist New Products Exclusive Insight/ Ability to Connect Info w/ other Fans

Users aged 15-24 spend the most amount of time online – an average of 28.5 hours per week. MARKET GERMANY SNAPSHOT As of December 2006, Deutsche Telekom has more than 10 million DSL customers in Germany, making Germany one of the top DSL countries in the European Union. Deutsche Telekom has a number of resellers and many ISPs providing the service for it. Alternatively, there are DSL providers in Germany which have their own DSL network who rent the copper lines from the incumbent in a LLU arrangement. The .de market is dynamic with lower prices and new technologies emerging rapidly, but a common problem is that most offers have very long contract terms of one or two years.

2,643 23.4 8.81b 83% Average pages visited Average hours spent online Dollars in ecommerce Of the population has per user/month per user/month sales in Q1 2012 access to the internet

SEARCHGoogle ENGINES TOP EU5 WEB PROPERTIES Bing Properes Total Unique Total Pages Average 96% 2% Yahoo! Visitors Viewed (MM) Minutes per 2% (000) Visitor 96%% 1% Total Internet : 365,274 899,385 1,450.10 Total Audience 1% Google Sites 329,765 87,594 170.9 Microso Sites 269,278 24,291 177.7

web.de .5% Facebook.com 236,935 115,543 283.6 1% Wikimedia 149,211 2,046 11.8 Foundaon Sites Yahoo! Sites 137,792 8,515 67.4 eBay 103,232 12,798 55.7 Sites 88,237 2,382 14.6

In Germany, only Google attracts more visitors than Facebook.

3 MARKET GERMANY SNAPSHOT GENDER 83 percent of all Germany ranks as the leader in online 83% German men video viewing with 45 million unique are internet viewers watching an average of 187 76% users, while the number stands at videos for 19.6 hours per viewer in April 76 percent of 2012. German women. BROWSERS Safari 5% AVG CONNECTION SPEED

Opera 4% 23.4 Mbps Firefox 52% IE 25%

Chrome 20% MOBILE MARKET SHARE MOTIVATIONS TO FOLLOW A BRANDED PAGE ON A SOCIAL NETWORK Interacon w/ Company The German mobile 40% Compeons 35% Customer Service market is the largest 30% in Europe in terms of 25% subscribers and Be Asked for 20% Delivery Tracking revenue. Mobile Insight 15% 10% penetration rates 5% reached more than Personalized 0% Detail of Friends 135 percent by early Purchase Purchases 2011. The main area Recommendaons of growth was in the 3G sector. Early Access to Friends Wishlist New Products Exclusive Insight/ Ability to Connect Info w/ other Fans

In 2011, 79 percent of German internet users aged 25-34 made an online purchase. The second demographic most likely to have shopped online were those aged 35-44 at 70 percent. MARKET SNAPSHOT

In March 2011, the total number of broadband subscribers in Russia reached 16.5 million with penetration levels at almost 30 percent. By September 2011, Russia overtook Germany as the European market with the largest internet population, with nearly 51 million unique visitors online. Numbers have steadily risen and as of February 2012, Russia had 54.6 .ru million internet users. The highest penetration rate above 70 percent is in Moscow and Saint-Petersburg. These two also make up a quarter of all subscribers (3.2 and 1.2 million, respectively).

3,080 26.7 1.3b 44.30% Average pages visited Average hours spent online Dollars raised by search Of the population has per user/month per user/month giant ’s IPO access to the internet

Yandex SEARCH ENGINE USAGEGoogle TOP SITES 42% bing 56% Top web properties by percentage reach in Russia include: 1% 1% 42%

1% Yahoo! 1%

56%

Russians spend an average of 10.3 hours per month on social networking sites, making them the second most engaged country globally. 3 MARKET RUSSIA SNAPSHOT GENDER ACCESS Although Russia boasts Europe’s highest internet population, the There are many 177m market is still largely untapped. It is estimated that only just more Russian men than over 30 percent of all Russians have an internet connection in 73m Russian women their home. online.

AVG CONNECTION SPEED MOBILE MARKET SHARE Russia has the largest mobile market in Europe, approaching some 230 million subscribers. The market is dominated by three major operators (MTS, VimpelCom and MegaFon). Competition in the key markets of Moscow and St Petersburg 761KBps is fierce, due to higher concentration of wealth in the two cities. Russia’s recent economic woes, partly resulting from the ongoing global financial crisis, have impacted growth in the telecom sector although this is expected to pick up from 2013 in line with the overall economy.

MOTIVATIONS TO FOLLOW A BRANDED BROWSER USAGE PAGE ON A SOCIAL NETWORK Interacon w/ Opera 24% Company 50% Compeons Customer Service Chrome 25% 40% Safari 30% 2% Be Asked for Delivery Tracking Insight 20% 10% 0% Personalized Detail of Friends Purchase Purchases

Early Access to Friends Wishlist Firefox 28% IE 20% New Products Exclusive Insight/ Ability to Connect Info w/ other Fans MARKET CHINA SNAPSHOT The first connection of the mainland of the People's Republic of China with the internet was established on September 20, 1987 between ICA and Karlsruhe University in Germany. Since then, the has grown to host the largest base of net users in the world. The first email attempt was successfully sent out on September 14, 1987 with the contents “Across the Great .cn Wall, we can reach every corner in the world.” In the past decade, the internet has emerged as a new cultural phenomenon in mainland China, much like in the West.

200m users 18.7 20-29 38.4% Targeted goal for top Age of 31% of Chinese Average hours spent online Of the population has Chinese social network internet users. The largest per user/week access to the internet Renren by the end of 2012 age demographic.

SEARCH ENGINES TOP WEB CATEORIES IN CHINA BY PERCENT OF TIME

61.46% 33.79% Retail Social Networking Search/Navigaon Entertainment Portals 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% TOP PROPERTY IN CATEGORY BY UNIQUE VISITORS Portals: , Inc. Entertainment: , Inc. Search/Navigation: Baidu.com, Inc. 2.03% Social Networking: Oak Pacific Interactive Sites (Renren) 2.13% Retail: Alibaba Corp.

China is home to two “Great Walls.” The of China refers to China’s strict internet censorship. Out of the Top 100 Global Websites, 12 are currently blocked in China. 3 MARKET CHINA SNAPSHOT GENDER ACCESS Between 1998 and China is the world leader, with 126m broadband 55.9% 2001, Chinese subscribers. Although this figure is 50m greater than second women went from representing 7.2 place America, it equates to under 10 percent of the total 44.9% percent of the population. internet population up to 40 percent.

Chrome 7.91% BROWSERS 3.32% AVG CONNECTION SPEED Firefox 3.65% Safari 1.25% 1.4 Mbps

IE 82.47%

MOTIVATIONS TO FOLLOW A BRANDED PAGE ON A SOCIAL NETWORK MOBILE MARKET Interacon w/ The "big news" of Q2 Company 2012 of China as the 60% Compeons Customer Service worlds’ leading 50% smartphone market. 40% Be Asked for 30% Smartphone Delivery Tracking shipments in China Insight 20% grew 164 percent 10% year over year to 33.1 0% million units in the Personalized Detail of Friends June quarter, topping Purchase Purchases the 25 million units sold in the U.S. Early Access to Friends Wishlist New Products Exclusive Insight/ Ability to Connect Info w/ other Fans

33.9 percent of Internet users in China go online at internet cafes. MARKET SNAPSHOT The internet contributes to 8.3 percent of the UK economy, a bigger share than in any of the other G20 major countries. The "internet economy" was worth £121bn in 2010, more than £2,000 per person, researchers at the Boston Consulting Group said. Researchers said that the overall UK web economy is particularly fast-growing. They predict it will continue to expand at a rate of 11 percent per .uk year for the next four years, reaching a total value of £221bn by 2016, compared with projected growth rates of 5.4 percent in the US and 6.9 percent in China.

1 in 6 15 42% 81.4% Of users claim to make £30k- Page views in the UK is on Average hours spent online Of the population has £49,999, the mostO highly Facebook per user/week access to the internet represented income bracket SEARCH ENGINES TOP UK WEB PROPERTIES 4.51% Google UK 91.77% 2.29% Facebook BBC Online eBay UK .67% Yahoo! Wikimedia Windows Live Amazon UK

The UK is the second overall market for airline sites, with visits from 23.7 percent of all British internet users last year.

3 MARKET UNITED KINGDOM SNAPSHOT GENDER ACCESS 84 percent of Eighty-five percent of all UK households have an internet 84% males and 82 connecon. This equates to almost 22.4m individual percent of Brish connecons, pung the UK ahead of Germany, Ireland, females have 82% France and Spain and at the top of the EU5. used the internet in the past three months.

Chrome 25% BROWSERS AVG CONNECTION SPEED

IE 42% Firefox 21% 7.6Mbps

Safari 10%

MOBILE MARKET WHAT DO UK CONSUMERS LOOK FOR IN A BRAND’S SOCIAL MEDIA PRESENCE? Interacon 30.00% The UK has one of the 25.00% largest mobile markets 20.00% in Europe, both in revenue and in the 15.00% number of subscribers. Contribuon 10.00% Fullfilment While revenues from fixed voice services and 5.00% the volume of fixed calls 0.00% has been falling, retail mobile revenues have experienced growth.

Content Social

Mobile devices accounted for 13 percent of search spend in June 2012, yet took a 20 percent share of clicks. MARKET SWEDEN SNAPSHOT On average, Swedes spend 20 hours a week online and are visiting social media sites like never before – more than half of all Swedes now have a Facebook account. Furthermore, Swedes have embraced and play digital .se games more than ever. Internet use also continues to spread downward among age groups – half of all three-year-olds in Sweden use the Internet.

70% 20 13% 92.9% of Swedes searched for Average hours spent online Growth in online Of the population has information prior to making per user/month shopping last year access to the internet online purchases

SEARCHGoogle ENGINESBing TOP WEB PROPERTIES IN SWEDEN 97% 3% 2.5% Yahoo! Google 97% 0% <1% Facebook Wikimedia Windows Live Yahoo Blogspot.se

In Sweden there are 28 websites for every 1,000 people.

3 MARKET SWEDEN SNAPSHOT GENDER ACCESS 91 percent of 93 percent of the Swedish population aged 16-74 91% Swedish men and had access to the internet at home in the spring of 90 percent of 90% Swedish women 2011. used the internet in the past three months.

BROWSERS Firefox 25% AVG CONNECTION SPEED Safari 9%

IE 40% Opera 1% 1,234 Kbits/s

Chrome 25%

MOBILE MARKET WHAT DO SWEDISH CONSUMERS WANT IN A BRAND’S SOCIAL MEDIA PRESENCE? Interacon w/ Company 40% In Sweden, 58.07 Compeons 35% Customer Service 30% percent of all 25% mobile device 20% Be Asked for Insight 15% Delivery Tracking searches in the 10% past year were 5% Personalized 0% performed on an Detail of Friends Purchase iPhone, which is Purchases by far the largest Recommendaons market share. Early Access to New Friends Wishlist Products Exclusive Insight/ Ability to Connect Info w/ other Fans

The @Sweden Twitter account isn't controlled by some PR person or government official. For the past eight months, it's been passed around various Swedish citizens who can do with it what they please. MARKET SOUTH KOREA SNAPSHOT The internet has a higher status for many Koreans than it does in the West and the government actively supports this. South Korea's broadband network is the fastest and the most developed in the world. Seoul, the nation's capital, has been called “the bandwidth capital of the world.” In January 2006, it became the first country to achieve over 50 percent broadband penetration per capita. By .kr 2005, it was the first country to complete the conversion from dial- up to broadband. It also has the cheapest, fastest broadband in the world. Now there are experiments with speeds of one gigabit per second. Additionally, in 2005, 96.8 percent of South Korean mobile phones had Internet access.

4,093 27.7 7.3% 82.7% Average pages visited Average hours spent online Of GDP accounted for by Of the population has per user/month per user/month eCommerce access to the internet

SEARCH ENGINES TOP WEB PROPERTIES

Soso.com 3.52% Google 5.18% Tuduo.com 48.81% Facebook .6% Baidu QQ.Com 41.3% Yahoo Daum Wikimedia

It is estimated that over half of South Korea’s 50 million people play online video games.

3 MARKET SOUTH KOREA SNAPSHOT GENDER ACCESS Demographic 68% profile of 78.5 percent of families own a computer, social media of which 93.6 percent use the Internet 64.7% users in South Korea, 2011.

BROWSERS Firefox 3.22% AVG CONNECTION SPEED Safari 1.46% IE 87.06% Chrome 7.75% 17.5Mbps

WHAT DO KOREAN CONSUMERS WANT IN MOBILE MARKET SHARE A BRAND’S SOCIAL MEDIA PRESENCE? South Korea's mobile market passed the 107 percent penetration rate mark Interacon w/ into 2012, with 3G accounting for over Company 85 percent of all subscriptions. With all 40% Compeons Customer Service three mobile operators having merged 30% the fixed and mobile sides of business Be Asked for 20% in 2011, triple-play was promoted Delivery Tracking Insight more actively. The introduction of 10% converged services across the fixed- 0% line, mobile and broadband Personalized Detail of Friends infrastructure has resulted in more Purchase Purchases attractive bundled pricing for Early Access to consumers. LTE was launched in 2011 Friends Wishlist and saw fast growth into mid-2012. New Products Exclusive Insight/ Ability to Info Connect w/ other

South Korea had 53.1 million mobile subscriptions at the end of 2011, more than one subscription per person in the country, according to a January 2012 report.