NOTICE OF REGULAR MEETING Park Board of Trustees of the City of Galveston Tourism Development Advisory Committee Friday, February 26, 2021 at 9:00 a.m. Galveston, Texas 77550

In accordance with the order effective March 16, 2020 issued by the Office of the Texas Governor, the Park Board of Trustees will conduct this meeting via video conference in order to maintain social distancing guidelines for the reduction in the spread of the Covid-19 virus.

I. Call Meeting To Order

II. Roll Call And Declaration Of A Quorum

III. Conflict Of Interest Declarations

IV. Requests To Address The Committee The public shall be allowed to provide comment to the Committee regarding one or more agenda or non-agenda items by completing the Public Comment Form available on the Park Board of Trustees website at the following link prior to the start of the meeting:

HTTPS://WWW.GALVESTONPARKBOARD.ORG/FORMS.ASPX?FID=65

V. Discuss And Consider Approval Of Meeting Minutes

Documents:

JANUARY 19, 2021 - TOURISM DEVELOPMENT ADVISORY COMMITTEE MEETING MINUTES.PDF

VI. New Employee Introductions - Michael Woody (5 Minutes)

Documents:

OVERVIEW NEW EMPLOYEE INTRODUCTIONS.PDF

VII. Discuss And Consider Approval Of Threshold 360 Funding - Melody Smith (15 Minutes)

Documents:

OVERVIEW THRESHOLD 360 VIRTUAL TOURS.PDF

VIII. Discuss Park Board Strategic Plan (Tammy Canavan, 45 Minutes)

Documents:

STRATEGIC PLAN OVERVIEW.PDF

IX. Monthly Convention & Visitors Bureau (CVB) Reports

Documents:

JANUARY 2021 MONTHLY CVB REPORTS.PDF

X. 2020-2021 Committee Work Plan For Reference

Documents:

TDAC 2020-2021 WORK PLAN.PDF

XI. Future Agenda Items

XII. Announcements

XIII. Next Tourism Development Advisory Committee (TDAC) Scheduled Meeting - March 16, 2021

XIV. Adjournment

I certify that the above Notice of Meeting was posted in a place convenient to the public, in accordance with Chapter 551 of the Texas government Code, on or before February 22,2021 5:00 p.m. Approved Approved Approved as to Format Will Wright Spencer Priest Kelly de Schaun Chair, TDAC Chair, Park Board of Trustees Park Board CEO

Please Note Members of the City Council may be attending and participating in the discussion. In accordance with the provisions of the Americans with Disabilities Act (ADA), persons in need of a special accommodation to participate in this proceeding shall, within three (3) days prior to any proceeding, contact the Park Board Administration Office, 601 Tremont, Galveston Texas 77550 (409-797-5147) NOTICE OF REGULAR MEETING Park Board of Trustees of the City of Galveston Tourism Development Advisory Committee Friday, February 26, 2021 at 9:00 a.m. Galveston, Texas 77550

In accordance with the order effective March 16, 2020 issued by the Office of the Texas Governor, the Park Board of Trustees will conduct this meeting via video conference in order to maintain social distancing guidelines for the reduction in the spread of the Covid-19 virus.

I. Call Meeting To Order

II. Roll Call And Declaration Of A Quorum

III. Conflict Of Interest Declarations

IV. Requests To Address The Committee The public shall be allowed to provide comment to the Committee regarding one or more agenda or non-agenda items by completing the Public Comment Form available on the Park Board of Trustees website at the following link prior to the start of the meeting:

HTTPS://WWW.GALVESTONPARKBOARD.ORG/FORMS.ASPX?FID=65

V. Discuss And Consider Approval Of Meeting Minutes

Documents:

JANUARY 19, 2021 - TOURISM DEVELOPMENT ADVISORY COMMITTEE MEETING MINUTES.PDF

VI. New Employee Introductions - Michael Woody (5 Minutes)

Documents:

OVERVIEW NEW EMPLOYEE INTRODUCTIONS.PDF

VII. Discuss And Consider Approval Of Threshold 360 Funding - Melody Smith (15 Minutes)

Documents:

OVERVIEW THRESHOLD 360 VIRTUAL TOURS.PDF

VIII. Discuss Park Board Strategic Plan (Tammy Canavan, 45 Minutes)

Documents:

STRATEGIC PLAN OVERVIEW.PDF

IX. Monthly Convention & Visitors Bureau (CVB) Reports

Documents:

JANUARY 2021 MONTHLY CVB REPORTS.PDF

X. 2020-2021 Committee Work Plan For Reference

Documents:

TDAC 2020-2021 WORK PLAN.PDF

XI. Future Agenda Items

XII. Announcements

XIII. Next Tourism Development Advisory Committee (TDAC) Scheduled Meeting - March 16, 2021

XIV. Adjournment

I certify that the above Notice of Meeting was posted in a place convenient to the public, in accordance with Chapter 551 of the Texas government Code, on or before February 22,2021 5:00 p.m. Approved Approved Approved as to Format Will Wright Spencer Priest Kelly de Schaun Chair, TDAC Chair, Park Board of Trustees Park Board CEO

Please Note Members of the City Council may be attending and participating in the discussion. In accordance with the provisions of the Americans with Disabilities Act (ADA), persons in need of a special accommodation to participate in this proceeding shall, within three (3) days prior to any proceeding, contact the Park Board Administration Office, 601 Tremont, Galveston Texas 77550 (409-797-5147) 2/9/2021 1/19/2021 - Minutes

Park Board of Trustees of the City of Galveston Tourism Development Advisory Committee Regular Meeting 601 Tremont Street, Galveston, Texas 77550

1/19/2021 - Minutes

I. Call Meeting To Order The Tourism Development Advisory Committee meeting was called to an order at 9:00 A.M.

II. Roll Call And Declaration Of A Quorum

The roll was called, a majority of the members were present and a quorum was declared.

TDAC Members Present: Will Wright, Claire Reiswerg, Marty Miles, Willis Ghandi, Leon Garrison, Richard See, James Clark, Denise Alexander, Shane Cantrell, Theresa Elliott, Trey Click, Joshua Ojeda, Jim O'Neill and Lisa Shaw.

TDAC Members Absent: Maureen Patton

III. Conflict Of Interest Declarations Jim O'Neil declared a conflict of interest for item VII. Discuss and Consider Special Event Incubator Funding for 2021 Galveston Kite and Drone Festival.

IV. Requests To Address The Committee There were no requests made to address the committee.

V. Discuss And Consider Approval Of Meeting Minutes Motion: Trey Click made a motion to approve December 15, 2020 meeting minutes. Second: Willis Ghandi second the motion. Vote: Unanimous 13-0

VI. Present New CRM Partner Portal Design, Functionality And Activation – Tempest/IDSS (20 Minutes) Chris Mater with Tempest presented the functionality and self-serve capacity of the Customer Relationship Management (CRM) platform. The CRM platform funnels information directly into the VisitGalveston.com website, which has a scheduled launch date in May. This platform will allow partners to manage what type of information they would like to share on the website. The partners will have the ability to update images, specials and much more. Tempest shared with the committee examples of other successful business listings and how it feeds into the website. Kristi Troxel, Destination Services Coordinator with the GICVB, distributed by email available times to book training for the appropriate staff member responsible for updating web content for their business.

VII. Discuss And Consider Special Event Incubator Funding For 2021 Galveston Kite And Drone Festival- Bryan Kunz (15 Minutes)

Bryan Kunz introduced Bert Dagnon with Saltwater Gift Shop who plans to host the first annual Galveston Kite and Drone Festival. This event is scheduled for June 5-6, 2021 at East Beach. The event is family friendly that will host competitive events including fighting kites, kite surfing, and display kites. There will be drone races and activities for kids, vendors and local food trucks. To get on the pre-registration list visit Galveston kite fest.com. Members asked Mr. Dagnon to reconsider having an event in June due to being busy in the summer in Galveston. The promoter expects 12,000 in attendance and over 500 lodging room nights. Staff recommends approval of the event with up to $10,000 in Incubator Funding.

Motion: Shane Cantrell made a motion to approve funding up to $10,000 for the 2021 Galveston Kite and Drone Festival.

Second:Trey Click

Vote: 12-1 Jim O'Neil abstained https://www.galvestonparkboard.org/AgendaCenter/GenerateMinutesFile?id=297&agendaID=536 1/3 2/9/2021 1/19/2021 - Minutes VIII. Present Update On City Of Galveston Events Research Discussion And Task Force Recommendation – Michael Woody (10 Minutes)

Michael Woody updated the commiee at their request, and as one of the iniaves in the 2020-2021 Tourism Acon Plan, discussions staff had with the City of Galveston to share our recent industry research. This research was ed to fesval and event policies and approvals found in other Texas Municipalies. Staff presented those materials to David Smith, Execuve Director of Fleet, Mass Transit, and Special Events. Research included examples of applicaon forms, requirements over and above the state mandates, creaon of a taskforce or advisory commiee, and current status regarding permits and approvals.

Staff recommended that the City consider creang a special event taskforce with industry involvement. Mr. Smith will be taking the recommendaon to Senior City Staff to explore this possibility. We shared that this taskforce could not only help to inform decisions being made regarding the policies and procedures governing the perming of events, but it would also provide first-hand insight, process clarity and a high level of transparency within the hospitality industry. It was also shared that Industry leaders will be meeng with Mayor Brown in February to talk about this in greater detail.

During the conversaon staff was able to explore the status of COVID-19 Plan Applicaons for Events. We were pleased to learn that all applicaons for private events that have been submied through the COVID applicaon form have been approved by the Mayor. City staff has gone to great lengths to assist applicants through the process so that their applicaon would be approved.

IX. Present Final Recap Of The 2020 Holiday Activations To Include Tree Decorating Contest, Mardi Gras For The Holiday’s And Elfie Selfie - Melody Smith (10 Minutes)

Melody Smith updated the committee on the efforts made for the 2020 Holiday Activitoes. The Park Board created three new holiday events for 2020 which included downtown tree decorating contest, a Mardi Gras float contest and an Elfie Selfie social media contest.

Downtown Holiday Tree Trimming Contest had 46 businesses signed up, 5,266 visits to online contest blog and 2,287 votes. There were 1st-3rd place winners with prizes up to $2,000.

Mardi Gras Float Contest had 7 floats participate with a car traffic of 300, 2,029 visits to the website contest blog and 497 votes. There were 1st-3rd place winners with prizes up to $3,000.

Elfie Selfie Socal Media Contest had 17 decals placed around Galveston, 434 images posted and 968 visits to online blog site.

X. Discuss Mardi Gras Alternative Activities For 2021 - Michael Woody (10 Minutes) Michael Woody shared with the committee the alternative activities that are happening on the island for Mardi Gras due to it's cancellation. Mr. Woody encouraged all members to bring forward any activites or promotions that are being activated which will allow the CVB to be able to promote as well. There are some events that the CVB is aware of which include: Krewe of Saints House Float, Bryan Museum Exhibit Galveston's Mardi Gras and King Cakes at various restaurants.

XI. Present Restructured Mobile Visitor Information Center (VICi) Rollout Plan – Jacquelyn Helton (10 Minutes) Due to concerns about COVID, we are pivoting from our original plan for a ribbon cutting and open house on January 26! But collectively we feel that this new direction is a stronger plan and are looking forward to the various activations. VICi is scheduled to arrive on island either Sunday, January 24th or Monday, January 25th

XII. Monthly Convention & Visitors Bureau (CVB) Reports Michael Woody updated the committee of efforts made by CVB for the month of December 2020.

XIII. 2020-2021 Committee Work Plan

XIV. Future Agenda Items

XV. Announcements The committee members gave an update on their organizations upcoming events.

XVI. Next Tourism Development Advisory Committee (TDAC) Scheduled Meeting- February 16, 2021 https://www.galvestonparkboard.org/AgendaCenter/GenerateMinutesFile?id=297&agendaID=536 2/3 2/9/2021 1/19/2021 - Minutes XVII. Adjournment The Tourism Development Advisory Committee meeting adjourned at 11:30 A.M.

https://www.galvestonparkboard.org/AgendaCenter/GenerateMinutesFile?id=297&agendaID=536 3/3

Agenda Item Overview

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Agenda Item: New Employee Introduction

Background: Scott Moon joined our organization on February 8th, 2021, assuming the newly created position of Business Development Manager. A highly skilled and experienced sales professional, Scott has worked for leading publications around the State of Texas including The Dallas Morning News, Austin American Statesman, Houston Chronical, Galveston Daily News and most recently Galveston.com & Company. Since arriving on Island in 2007, Scott has built a strong network and is extremely well connected within the Galveston Tourism and Hospitality industry. Scott is a resident of La Marque, a Texas Tech University Graduate with a BBA in Marketing & Advertising, and a Certified Tourism Ambassador.

Mr. Moon will be responsible for planning and executing a sales strategy to solicit advertising and sponsorship funding for Park Board and CVB assets. This includes facilities and structures as well as brochures, websites, publications, events, cooperative marketing and advertising programs, and other activities and initiatives the Park Board and CVB produces that warrant advertising opportunities or sponsorship funding.

Agenda Item Overview

______

Agenda Item: Discuss and Consider Approval of Threshold360 Funding

Background: A recent study conducted by Google found that adding a 360° experience to the search listing for a hotel or restaurant doubles the likelihood the searcher will visit that location offline.

Threshold is an online platform that produces, links and hosts 360° virtual tours that can be placed on multiple channels including websites, social pages and Google. The Threshold platform has repeatedly proven to help destinations drive customer engagement. Virtual tours are a great way to tell the story of the island and showcase the diversity of offerings. Threshold has worked with over 100 destinations, including 14 in Texas.

Here is a brief video showing how it works: https://vimeo.com/458277962

The Galveston Island tours produced using this platform would be included on the new visitgalveston.com, available for use on the featured company’s website, and most importantly, each business listing on GoogleMyBusiness.

The GICVB staff is seeking approval to purchase virtual tours at up to 499 locations across the island at a cost of $45,000.

Staff Recommendation Staff recommends approval of up to $45,000.

Funding Source:

TD 70‐7002 ‐ $300,000 was earmarked in the 2020‐2021 special projects budget for shoulder season promotions and misc. projects.

Agenda Item Overview

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Agenda Item: Discuss Park Board Strategic Plan

Background: The Park Board has a history of long‐term strategic planning as a means by which to facilitate the identification of organizational priorities, develop plans and guide the goals of the Park Board. In 2016, the Board of Trustees approved the most recent strategic plan which covered 2016 through 2020.

At the October 27, 2020 Board of Trustees meeting, the strategic planning facilitation services of Tammy Canavan with Fired Up! Culture was approved to assist with the development of an updated plan. As part of this process, Ms. Canavan will be facilitating discussions with the Park Board Advisory Committees for their valuable input.

The 2016 adopted plan envisioned six overarching goals. Each goal, two of which are relative to Galveston as a destination and four relating to the Park Board were defined by strategic “commitments and tactical approaches for marketing, programming and operations”. This plan is attached for review and will be a starting point for the discussion by the advisory committees.

Park Board of Trustees of the City of Galveston – Strategic Plan 2016‐2020

Park Board of Trustees of the City of Galveston Strategic Plan 2016‐2020

Park Board of Trustees of the City of Galveston Planning Context

The PBTG recognizes that Galveston is unique, a barrier island that requires the delicate balancing of wetlands, uplands, beaches, and bays. Similarly, as a governmental entity the Board also balances multiple interests to achieve its vision and accomplish its mission.

By its nature, the PBTG engages in strategic partnerships with the City of Galveston and other organizations to build consensus through community-based committees.

The Park Board of Trustees of the City of Galveston, therefore, has established an interrelated set of strategic priorities to accomplish its mission and achieve its vision. Two overarching questions guided the planning process:  How best do we attract visitors to Galveston? and  How do we assure that every guest has a memorable, tell-all-your- friends experience?

Clearly, the centerpiece of Galveston’s tourism allure is understood best by starting with magnificent natural gifts, starting with its showcase beaches, a precious resource to be protected and nourished for current enjoyment and for future generations.

The Park Board of Trustees recognizes its responsibilities to all the visitors the City welcomes and to the citizens of Galveston. These responsibilities begin with long- term, effective planning that results in the enhancement and preservation of the island’s array of natural and manmade assets.

This strategic plan builds on three fundamental aspirations for the Park Board of Trustees for the City of Galveston: 1. That Galveston is a national treasure, one that will become an international model of blended tourism and a national destination; 2. That the Park Board of Trustees will be recognized for building a national model for tourism marketing, services, and stewardship of the resources for which it is responsible; and 3. That the Park Board of Trustees will serve as civic model as a trusted public agency and as a model of effective government.

1 Park Board of Trustees of the City of Galveston – Strategic Plan 2016‐2020

Park Board of Trustees of the City of Galveston Vision and Mission

Vision Statement: The Park Board of Trustees of the City of Galveston’s (PBTG) vision is to lead Galveston and Texas in creating a tourist destination that promises an exciting variety of experiences, a high quality-of-life for residents, and wonderful amenities that deliver lifelong memories that make people want to return - and to bring their friends and family.

Mission Statement: The Park Board of Trustees of the City of Galveston’s mission is to promote Galveston Island, its beaches and natural resources, attractions, and heritage; to attract visitors to Galveston Island; to assure that Galveston’s assets, for which the Board of Trustees is responsible, provide visitors, residents, and staff members with exemplary experiences in an environment that is safe, clean, accessible, fun, and environmentally sensitive.

2 Park Board of Trustees of the City of Galveston – Strategic Plan 2016‐2020

Galveston Island: A National Treasure

 Goal 1: Galveston: An International Model of Blended Tourism

 Park Board Strategic Commitment 1.1: We envision Galveston as an international model in blending the City’s beaches and other natural resources, historical landmarks, cultural heritage, entertainment attractions, and recreational venues matched with targeted demographic profiles and reasons for visiting.  1.1.1 International Recognition: The Board will welcome and support initiatives that bring international acclaim to Galveston Island’s tourism initiatives.  1.1.2 Destination Marketing: The Board will encourage marketing initiatives that create a demonstrable return on investment-based and targeted model of local, regional, national and international markets.  1.1.3 World-Class Attributes: The Board will provide input to and approve overall tourism efforts across Galveston to enhance the Island’s: i. Beaches and other natural resources; ii. Convention and group programs; iii. Cultural heritage events and recognition; iv. Historical landmarks; v. Recreational venues; vi. Sports; vii. Signature events; and viii. Other programs aligned with the Board’s mission.

3 Park Board of Trustees of the City of Galveston – Strategic Plan 2016‐2020

 Park Board Strategic Commitment 1.2: We envision Galveston as a leader in next-generation destination marketing systems, featuring the best practices from the use of social media and other technologies, niche marketing, and year-round programming.  1.2.1 Expanded Reach: The Board will will provide input to and approve expanding Galveston Island’s tourism presence across the range of social media.  1.2.2 Expanded Impact: The Board will will provide input to and approve maintaining a strong presence on the Internet, taking full advantage of its international reach and potential for attracting visitors.  1.2.3 Data-Driven Marketing: The Board will will provide input to and approve the full potential of data analytics to identify and attract visitors to Galveston.  1.2.4 Strategic Campaigns: The Board will provide input to and approve marketing campaigns to attract various and diverse groups to Galveston for meetings, events, attractions, special programming and recreation.  1.2.4 Niche Marketing: The Board will inspire marketing strategies for niche markets and special interests, such as environmental groups, medical travelers, lifestyle groups, educational groups, and other identifiable group clusters.

4 Park Board of Trustees of the City of Galveston – Strategic Plan 2016‐2020

 Goal 2: Galveston: A National Destination

 Park Board Strategic Commitment 2.1: We envision Galveston as a leading national tourism destination, featuring its unique Texas twist and year-round signature events.  2.1.1 Galveston’s Uniqueness: The Board will provide input to and approve initiatives to identify and market Galveston’s unique features.  2.1.2 Galveston’s Comparisons: The Board will support benchmarking Galveston’s tourism destination attributes with other national tourism destinations.  2.1.3 Market Research: The Board will support market research and other quantifiable means to assess all aspects of the tourism profile, adding and modifying elements as appropriate.

 Park Board Strategic Commitment 2.2: We envision the Park Board of Trustees will develop and maintain beaches and parks that are renowned for the quality of services, the diversity of amenities, the creativity of the environmental interpretation platforms, the protection of terrestrial and marine wildlife, the environmentally sustainable facilities, and the overall management of safe, clean, accessible, and fun.  2.2.1 Beach Life Cycle: The Board will support responsible beach nourishment, development and maintenance programs across the life cycle of each beach.  2.2.2 Beach Infrastructure: The Board will provide leadership in sustaining beach infrastructure, environmental awareness, coastal awareness and education, beach safety and beach and water quality.  2.2.3 Park Development: The Board will support responsible park development and maintenance programs across the life cycle of each park.  2.2.4 Galveston’s Amenities: The Board will assess and enhance its portfolio of amenities, services, events, and all public assets and resources in order to strengthen Galveston’s overall appeal to visitors.  2.2.5 Beach Safety and Cleanliness: The Board will support efforts to make its beaches and parks safer, cleaner, more accessible, and more enjoyable.  2.2.6 Environmental Commitment: The Board will support efforts to assure its beaches, parks, and facilities meet high standards for environmental sustainability and visitor expectations.  2.2.7 Aligning Resources with Needs: The Board will assure that the staffing resources and facilities requirements necessary to support the beaches and parks are met.

5 Park Board of Trustees of the City of Galveston – Strategic Plan 2016‐2020

Park Board of Trustees of the City of Galveston: A National Model

 Goal 3: Park Board of Trustees: Advanced Tourism and Convention Marketing and Services

 Park Board Strategic Commitment 3.1: We envision Galveston as a leader in innovative destination marketing, responsive visitor services, and application of analytics to continually improve the tourism experience and informed decision-making.  3.1.1 Innovative Marketing: The Board will support innovation in destination marketing as presented in the master planning documents.  3.1.2 Visitor Services: The Board will support reviews and upgrades to visitor services, emphasizing timely and personalized customer service before during and after a visit to Galveston.  3.1.3 Community Impact: The Board will assess the effects of tourism on the citizens of Galveston to build strong community relationships based on a comprehensive understanding of the role of tourism balanced with community interests.  3.1.4 Community Input: The Board will support community involvement in the decision-making process through its committees, outreach programs, and long-range planning that is known to the community-at- large.  3.1.5 Data-Driven Decision Making: The Board will support the use of advanced analytic tools to assess the tourism experience in Galveston, including, but not limited to fiscal and economic impacts, environmental and quality-of-life impacts, capability and capacity assessments, returns on investments, and visitor satisfaction

6 Park Board of Trustees of the City of Galveston – Strategic Plan 2016‐2020

 Park Board Strategic Commitment 3.2: We envision the Park Board of Trustees will be recognized as a leader in applications of current and emerging technologies to destination marketing and services.  3.2.1 Strategic Marketing: The Board will support the practice of continuous improvement for marketing strategies and the tools to best reach various audiences.  3.2.2 Adapting to Industry Changes: The Board will provide input to and approve adaptations and changes that technology has brought to the tourism industry, from personal applications and direct bookings to the sharing economy to review-sites to personal social media outlets and beyond.  3.2.3 Engaging Diverse Markets: The Board will engage its various constituencies and visitor groups using the technologies and tools appropriate to each group.

 Park Board Strategic Commitment 3.3: We envision Galveston’s convention and group services to be recognized for responsiveness to client needs, high- quality amenities, and best-in-class integrated services.  3.3.1 Convention and Group Services: The Board will provide input to and approve efforts for integrated, aligned, and responsive convention and group services.  3.3.2 Galveston’s Convention and Group Image: The Board will provide input to and approve efforts to unify Galveston’s outreach to visitors from the business and group-booking sectors.  3.3.3 Access to Galveston’s Attractions: The Board will promote improved air, land, and sea access to the Island’s beaches and other attractions.

7 Park Board of Trustees of the City of Galveston – Strategic Plan 2016‐2020

 Goal 4: Park Board of Trustees: Integrated and Aligned Planning, Budgeting and Assessment to Assure Outstanding Tourism Experiences for the Next 100+ Years.

 Park Board Strategic Commitment 1: We envision the Park Board of Trustees building on its tradition of consensus-driven master planning for critical operational components – from tourism development and marketing to beach operations and maintenance to amenities and event planning – thus allowing for longer-range planning, more accurate shorter term budgeting, and a more sustainable tourism infrastructure, while still retaining the flexibility necessary to address the inevitable challenges and surprises that occur along the Gulf Coast.  4.1.1 Master Planning: The Board will continue its tradition of master planning for its component units as well as for human resources, capital improvements, and other operations, with plan revisions on a regular cycle for review and revision.  4.1.2 Emergency Planning: The Board will provide input to approve best- in-class emergency preparedness plans and contingency plans to address catastrophic events.  4.1.3 Work Plans: The Board will provide input to and approve annual work-plans to guide each year’s actions that support the strategic plan.  4.1.4 Annual Budgets: The Board will provide input to and approve annual budgets that support the annual work plan.  4.1.5 Facilities Planning: The Board will develop a comprehensive facilities planning document to detail annually-updated, 10-year cycles for renovation, remodeling, maintenance, and other necessary infrastructure improvements.  4.1.6 100+ Year Mindset: The Board will identify and commit to “100+ year planning” for the most critical of Galveston’s needs, as related to tourism, such as storm surge protection, sea wall protection, beach nourishment, environmental protections, subsidence issues, rising sea level issues, and other initiatives as identified.

 Park Board Strategic Commitment 2: We envision the Park Board of Trustees supporting initiatives that preserve, protect and strengthen Galveston’s beaches and natural resources as well as the array of cultural resources and tourism attractions for which the Trustees are responsible.  4.2.1 Strategic Partnerships: The Board will encourage collaboration with appropriate regional and state organizations and agencies to address issues related to the tourism industry and to the beaches and parks.  4.2.1 Regional Leadership: The Board will provide the leadership in identifying solutions to mission-related issues that transcend jurisdictional boundaries.

8 Park Board of Trustees of the City of Galveston – Strategic Plan 2016‐2020

Park Board of Trustees of the City of Galveston: A Civic Model

 Goal 5: Park Board of Trustees: A Respected, Trusted Public Agency

 Park Board Strategic Commitment 5.1: We envision the Park Board of Trustees as a stewards of a destination model that other communities emulate for best practices to sustain the world-class tourism-related programs and services that are recognized as entertaining, safe, cost- effective, community-sensitive, and eco-friendly. The Park Board of Trustees will be emulated as a leader in beach nourishment and beach management.  5.1.1 Dissemination of Best Practices: The Board will support activities to promote the Park Board’s best practices to a wide audience of industry professionals and visitors.  5.1.2 Adoption of Best Practices: The Board will identify and adopt best practices from other agencies, as those practices are appropriate and cost-effective.  5.1.3 Community Communication: The Board will communicate with the community to address any tourism-community issues that arise.  5.1.4 Benchmarking: The Board will benchmark its services with both national and international agencies.

 Park Board Strategic Commitment 5. 2: We envision the Park Board of Trustees will actively support the overall economic development initiatives that benefit Galveston’s citizens and businesses in conjunction with the City of Galveston and other local organizations. The Board of Trustees also supports the efforts of its regional partners to build the Houston metropolitan area’s overall tourism capacity.  5.2.1 Realities of Tourism: The Board will recognize the regional nature of tourism and the patterns of visitor behaviors to optimize the positive impact on Galveston.  5.2.2 Economic Impact: The Board will support programs that have a positive economic impact on Galveston.  5.2.3 Economic Benefits: The Board will commission the necessary reports detailing the economic benefits of tourism for Galveston.  5.2.4 Economic Development Partnerships: The Board will actively support regional and state initiatives that bring more economic benefits to Galveston.  5.2.5 Economic Development Advocacy: The Board will communicate the benefits of tourism across the community and engage the community as a tourism partner.

9 Park Board of Trustees of the City of Galveston – Strategic Plan 2016‐2020

 Goal 6: Park Board of Trustees: A Model of Effective, Efficient Government

 Park Board Strategic Commitment 6.1: We envision the Park Board of Trustees as a high-performance public board, recognized for operational integrity, trustee integrity, fiscal responsibility, and public accountability.  6.1.1 Audits: The Board’s audits will be exemplary.  Planning Drives Budgeting: The Board will enhance its annual ‘work plan-budget’ model.  6.1.2 Key Document Reviews: The Board will provide input to and approve all master plans, policy and procedures, departmental operations and other core documents on a regular, cyclical basis.  6.1.3 Responsible Budgeting: The Board will demonstrate responsible budgeting by balancing the annual budget, sustaining a minimum six- month reserve available to address emergencies, , respecting the restricted nature of funding sources, and adhering to best fiscal practices for public agencies.  6.1.4 Relationship Building: The Board will advocate and practice building strong, positive relations with other governmental agencies as well as the various constituencies it serves.  6.1.5 Board Development: The Board will strengthen annually its board development activities and briefings on trends and developments related to the Board’s mission.  6.1.6 Board Self-Assessment: The Board will undertake an annual self-evaluation of Board performance.  6.1.7 Emergency Preparedness: The Board will assure that necessary plans and resources are available to address any contingencies.

10 Park Board of Trustees of the City of Galveston – Strategic Plan 2016‐2020

 Park Board Strategic Commitment 6.2: We envision the Park Board of Trustees’ staff and their employees being known as respected leaders within Galveston and also be regionally and nationally recognized for their professional accomplishments.  6.2.1 Ethical Standards: The Board as an entity and each board member will act in all matters in a manner that is ethical, moral, legal, and in the public interest.  6.2.2 Civic Engagement: The Board will participate in civic affairs, representing and advocating for the best interests of the Park Board’s vision, mission, and activities.  6.2.3 High-Performance: The Board will commit to becoming a high- performance board.  6.2.4 Staff Recruitment and Retention: The Board will hire and retain exceptional staff, who in turn will be accountable for the activities of those who report to them.  6.2.5 Board Governance: The Board will respect the traditional roles of a Board (governance and evaluation, policy, planning, and budgeting) and Management (implementation of the Board’s approved policies and plans within the budget framework).  6.2.6 Staff Development: The Board will commit to a plan of systematic staff and employee development.

11

JANUARY 2021 EXECUTIVE SUMMARY

GALVESTON ISLAND CONVENTION & VISITORS BUREAU

For January we produced 28 leads with 9,333 potential room nights. In addition, we had 8 Definite Bookings resulting in 4,976 room nights with an estimated economic impact of $3,437,444. Year to Date Definite Bookings are 17,416 future room nights. The definite business booked year to date has a potential economic impact of approximately $14,389,433 for Galveston Island. (Note: This figure is based on Destination International’s Economic Impact Calculator.)

Definites: 8 2021 – 6 2022 – 2

ACTIVITIES & UPDATES:

 INDUSTRY MEETINGS/NETWORKING: Numerous webinars and industry research presentations, virtual, all MPI Houston – Ciara Galveston Chamber C-Crewe Executive Committee, virtual, Bryan TSAE Zoom Social, virtual, Dottie

 SITE VISITS/FAMs: Boating Trades Association of Metro Houston, 2021, Bryan Special Olympics of Texas, 2021, Bryan and Tiffaney

DESTINATION SERVICES  Group Serviced: 10 Turned events serviced / 15,884 total event attendance

 Visit Galveston App Total Users - 263 Total Sessions - 295 Pageviews – 1,593 IOS Downloads - 53 Android Downloads - 9

VISITOR CENTER  Chamber Visitor Center Traffic: 589  Guide Requests: 423

CTA PROGRAM  New CTA’s - 12  Renewed CTA’s - 57%

PUBLIC RELATIONS

Attached you will find a detailed PR coverage report from our new software system.

ADVERTISEMENTS:

 Digital Billboards in Houston  Digital and native ads on top travel, leisure and news websites in vertical markets  Digital ads on Expedia, Hotels.com and VRBO  Digital ads on Google  Digital ads on Houston Chronicle  Digital ads on TripAdvisor  Digital ads on 365Houston  Digital ads on Houston on the Cheap  Digital ads in Houston Family Magazine  Greater Houston Official Visitors Guide  Social Media Ads on Facebook and Instagram  Texas Meeting Planner Guide  CVENT Destination Guide  TSAE Texas Society of Association Executives Magazine

SPECIAL EVENTS:  Hosted site visit with Special Olympics of Texas for hosting state basketball tournament 2021.  Met with promoter about hosting 2 beach and 3 grass youth soccer tournaments in 2021.  Confirmed dates with promoter for 8 youth softball tournaments in April – September 2021.  Continued discussion with promoter about hosting a large-scale concert series at Galveston venues in 2021.  Continued discussion with promoter for 2021 multi-venue boat show.  Continued discussion with promoter for 2021 Kite and Drone Festival.

FILM PROJECTS:

 Fulwell 73 – filming for NASA documentary

JANUARY Island Pass Update: 22 adults / 0 children = 22 total passes sold 90 total attractions booked

YTD 129 adults / 15 children = 144 total passes sold 600 total attractions booked

January 2021 Overview

LEADS DEFINITES

2018 / 20192019/2020 2020/2021 2018 / 2019 2019/2020 2019/2020

# TRN # TRN # TRN # TRN # TRN # TRN Economic Impact

October 29 10,742 25 13,323 10 3,554 20 7,339 4 2,682 10 4,170 $5,026,380.92

November 24 9,465 24 9,905 13 7,179 8 4,056 12 3,522 6 4,176 $4,001,766.04

December 24 9,570 33 13,097 16 9,635 17 6,459 26 12,526 9 4,094 $1,923,842.79

January 32 12,538 34 11,494 28 9,333 16 12,308 14 4,694 8 4,976 $3,437,444.24

February 41 18,285 42 22,830 19 6,765 20 8,385 $0.00

March 50 28,459 24 14,578 21 3,704 7 6,014 $0.00

April 39 18,169 18 13,324 16 6,279 4 2,199 $0.00

May 39 12,209 14 5,538 14 2,598 4 1,412 $0.00

June 36 14,990 10 4,891 18 5,095 10 7,430 $0.00

July 43 14,980 9 5,352 17 11,672 4 4,466 $0.00

August 26 12,605 11 2,422 12 6,470 7 415 $0.00

September 36 12,505 16 5,115 20 4,626 2 462 $0.00

Total 419 174,517 260 121,869 67 29,701 198 77,371 114 54,207 33 17,416 $14,389,433.99

Goals 165,600 165,600 135,000 75,000 77,000 61,000

Percentages 105.38% 73.59% 22.00% 103.16% 70.40% 28.55%

Prepared by Anna Lopez Page 1

JANUARY 2021 Monthly Website Summary visitgalveston.com:  63,940 sessions of which 54,137 were new users with 83,878 pageviews  6,285 (11.07%) desktop sessions, 46,491 (81.92%) mobile sessions and 3,977 (7.01%) tablet sessions  Most visit pages are ‘hompage’ at 7,521 visits, ’10 reasons to visit in 2021’ at 3,871, ‘celebrate galveston virtual museum day’ at 2,647, ‘insider tips’ at 2,343 visits, ‘restaurant week’ at 2,008, ‘galveston holiday festivities in full swing’ at 2,006, ‘how to have a fabulous girls trip’ at 1,966, ‘visiting galveston in the winter’ at 1,816, ’20 galveston restaurants open for outdoor dining’ at 1,746, ‘alternative mardi gras events’ at 1,251, ‘covid update’ at 1,123, ’holiday tree contest’ at 1,023, ‘bucket list’ at 1,001, ’10 spots to grab gumbo’ at 871, ‘work where you play’ at 718, ‘sea your meetings differently’ at 483, ‘museums’ at 438 and ‘vacation rental guide’ at 434  Average time on site @ :54 seconds

Geographic Overview:  Texas represents 84.33% or 47,326 of all US visitors followed by Oklahoma w/ 1,836 visits, Louisiana w/ 1,079, Arkansas w/ 668, Florida w/ 374, Illinois w/ 308 California w/ 299 and Missouri w/ 278 and Kansas w/ 241  After the US market (98.17% of visitation) Canada represents greatest visitors @0.07%  In the state of Texas and touch‐states, Houston represents 32.27% of all visitors, followed by Dallas w/ 13.33% or 6,363 visits, San Antonio w/ 7.24% or 3,455, Galveston w/ 4.56% or 2,178, Austin w/ 3.37% or 1,606, Cypress w/ 2.08% or 992, Fort Worth w/ 1.79% or 854, League City w/ 1.44% or 688, Conroe w/ 1.13% or 540 visits and The Woodlands w/1.07% or 510 visits GALVESTON ISLAND CVB MONTHLY PR RECAP

PUBLIC RELATIONS JANUARY 2021 MEDIA COVERAGE

PR OUTREACH HIGHLIGHTS HIGHLIGHTS The PR team pitched the following CVB and Park Board initiatives: • Museum Week: Jan. 25-31 • Restaurant Week, Feb. 1-28 • Black History Month and New African American History Tour • Alternative Mardi Gras Activities • Spring Weddings • Featherfest • Upcoming Beach Projects

MEDIA REQUESTS Keri Heath, John Wayne Ferguson (Galveston County Daily News), The Spring Break Family (Houston-based influencers), Erin Stratton (Austin-based influencer), Pamela LeBlanc (Austin-based freelancer), Michele Herrmann (Budget Travel Magazine), Jenna Mazzacolli (Buzz Magazines), Jennifer Galveston Museum Week Houston-area coverage McKee (Houston WhereTraveler Guestbook), Andy Rhodes (Texas Historical Commission), Scylla Lopez (KTRK-TV), Casey Johnson (Houston Family Magazine), Bill Aucoin (Southern Boating), Jessica Berman (FOX-26), Joey Held (Austin-based freelancer)

ADVOCACY HIGHLIGHTS • Completed and distributed Island Times report for December • Participated in DEI task force meeting Galveston County Daily News: • Coordinated response to stories about upcoming beach projects, coastal barrier initiatives, kite event being in jeopardy, Cavalla Historical Foundation contract • Inside the Park Board columns: - Celebrate Galveston Restaurant Week - Galveston Museum Week - Seawolf Park Pavilion: What’s Next? - What We’re Looking Forward To Park Board Social Media: • Park Board Facebook posts: Four posts, 15,161 reached with 1,254 Galveston’s House Floats coverage engagements • LinkedIn post: What We’re Looking Forward to Galveston Regional Chamber Eblast: • Galveston Restaurant Week Beach Projects Advocacy: • Hired consultant Christine Hopkins to assist with education and media outreach efforts

Reach Advertising Value Equivalency *Media figures captured by Cision media monitoring. Figures may not be inclusive 245,536,134 $196,624.02 of all coverage produced by CVB.

VISIT PRESSROOM.GALVESTON.COM FOR UPDATES January 2021 | Media Coverage Report

Outlet Headline Date Medium Outlet Type DMA Houston Country Tone Reach Publicity Value Source URL Text Snippet http://newsbreak.com/texas/galveston/news/2135920883116 the state, some large events in 2021 are still unlikely to Galveston cancels 2021 Mardi Gras celebration due to /galveston‐cancels‐2021‐mardi‐gras‐celebration‐due‐to‐ happen. Galveston announced that the city is canceling its News Break ongoing COVID‐19 pandemic 1/2/2021 Online Online, consumer United States NEU 7,611,036 $1,750.54 ongoing‐covid‐19‐pandemic 2021 Mardi Gras http://newsbreak.com/texas/galveston/news/2135825105954 GALVESTON, Texas ‐ The city of Galveston pulled the plug Galveston cancels Mardi Gras 2021 amid coronavirus /galveston‐cancels‐mardi‐gras‐2021‐amid‐coronavirus‐ Tuesday on its 2021 Mardi Gras celebration as concerns mount News Break concerns 1/2/2021 Online Online, consumer United States NEU 7,611,036 $1,750.54 concerns about coronavirus spread, Yesterday the City of Galveston made the decision to cancel its http://newsbreak.com/texas/galveston/news/2135945453926 2021 Mardi Gras celebration. The decision was made due to News Break Galveston Cancels Mardi Gras‐Rodeo Houston Rescheduled 1/2/2021 Online Online, consumer United States NEU 7,611,036 $1,750.54 /galveston‐cancels‐mardi‐gras‐rodeo‐houston‐rescheduled the rising case numbers The City of Galveston has cancelled its 2021 Mardi Gras http://newsbreak.com/texas/galveston/news/2135863776294 celebration over mounting concerns over the spread of News Break GALVESTON MARDI GRAS CANCELLED 1/2/2021 Online Online, consumer United States NEU 7,611,036 $1,750.54 /galveston‐mardi‐gras‐cancelled coronavirus. The festival, set to run http://newsbreak.com/texas/galveston/news/2135912609157 It's official: Galveston has canceled the island's annual Mardi Galveston's Mardi Gras celebration officially canceled due /galvestons‐mardi‐gras‐celebration‐officially‐canceled‐due‐to‐ Gras celebration due to the coronavirus pandemic. A News Break to COVID‐19 1/2/2021 Online Online, consumer United States NEU 7,611,036 $1,750.54 covid‐19 unanimous vote by the City http://newsbreak.com/texas/galveston/news/2135889229252 Mardi Gras Galveston festivities will officially have to wait Mardi Gras Galveston 2021 celebration canceled amid /mardi‐gras‐galveston‐2021‐celebration‐canceled‐amid‐covid‐ another year. Galveston city council voted unanimously to News Break COVID‐19 concerns 1/2/2021 Online Online, consumer United States NEU 7,611,036 $1,750.54 19‐concerns approve canceling the 2021 GALVESTON ‐ The Galveston Marathon, Half‐Marathon and 5 K Galveston Marathon and Half‐Marathon Set for February http://tapinto.net/towns/clear‐lake/articles/galveston‐ runs have been approved to take place on February 21. 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Galveston city council voted unanimously to CultureMap Dallas COVID‐19 concerns 1/6/2021 Online Online, consumer Dallas‐Fort Worth, TX United States NEU 58,570 $13.47 gras‐galveston‐canceled‐2021‐covid‐19‐krewe/ approve canceling the 2021 http://newsbreak.com/texas/galveston/news/2139866676127 Mardi Gras Galveston festivities will officially have to wait Texas' favorite Mardi Gras celebration canceled amid /texas‐favorite‐mardi‐gras‐celebration‐canceled‐amid‐covid‐19‐ another year. Galveston city council voted unanimously to News Break COVID‐19 concerns 1/6/2021 Online Online, consumer United States NEU 7,611,036 $1,750.54 concerns approve canceling the 2021 Blame Covid Sorry, Folks, Mardi Gras! Galveston 2021 is Off Houstonia Magazine http://houstoniamag.com/travel‐and‐ The annual Carnival celebration is cancelled, thanks to the Online Sorry, Folks, Mardi Gras! 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KABB‐TV Online Moody Gardens introduces the Golden Girls of Texas 1/23/2021 Online Online, consumer San Antonio, TX United States NEU 99,645 $45.84 introduces‐the‐golden‐girls‐of‐texas The penguins are a few of GALVESTON, Texas – We know by now you have probably seen http://newsbreak.com/texas/galveston/news/2150419321217 Betty White or the show, "The Golden Girls," but this penguin News Break Meet the 'Golden Girl' of Moody Gardens 1/23/2021 Online Online, consumer United States NEU 7,611,036 $1,750.54 /meet‐the‐golden‐girl‐of‐moody‐gardens at Moody Gardens may give them GALVESTON ‐ Moody Gardens is introducing everyone to to http://news4sanantonio.com/news/local/moody‐gardens‐ their Golden Girls of Texas in honor of Penguin Awareness Day. WOAI‐TV Online Moody Gardens introduces the Golden Girls of Texas 1/23/2021 Online Online, consumer San Antonio, TX United States NEU 226,375 $52.07 introduces‐the‐golden‐girls‐of‐texas The penguins are a few of virtual and in‐person tours, expands to a week. Many visitors http://newsbreak.com/texas/galveston/news/2150521623102 to Galveston are familiar with the island's 32 miles of Gulf News Break Celebrate Galveston Virtual Museum Day Jan. 25‐31 1/24/2021 Online Online, consumer United States NEU 7,611,036 $1,750.54 /celebrate‐galveston‐virtual‐museum‐day‐jan‐25‐31 Coast beaches. Some virtual and in‐person tours, expands to a week Many visitors to http://newsbreak.com/texas/galveston/news/2150521714608 Galveston are familiar with the island's 32 miles of Gulf Coast News Break Ocean Star Offshore Drilling Rig and Museum 1/24/2021 Online Online, consumer United States NEU 7,611,036 $1,750.54 /ocean‐star‐offshore‐drilling‐rig‐and‐museum beaches. Some Many visitors to Galveston are familiar with the island's 32 http://newsbreak.com/texas/galveston/news/2150913646328 miles of Gulf Coast beaches. Some may not be familiar with the News Break Galveston Virtual Museum Day 1/25/2021 Online Online, consumer United States NEU 7,611,036 $1,750.54 /galveston‐virtual‐museum‐day wide variety of museums Island presents a modified, weeklong version of the third http://newsbreak.com/texas/houston/news/2151536809388/ annual Galveston Museum Day, featuring both free daily virtual News Break Galveston Museum Week 2021 1/26/2021 Online Online, consumer United States NEU 7,611,036 $1,750.54 galveston‐museum‐week‐2021‐virtual‐in‐person museum tours and There may no mardi gras this year and neither new orleans or http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 galveston, but you can still get in the spirit with these house KTRK‐TV 13 Eyewitness News at 6PM 1/27/2021 Broadcast Television station Houston, TX Yes United States NEU 133,212 $12,772.68 506199_27696_142456450 let's. They are popping around new orleans and palms and http://newsbreak.com/texas/galveston/news/2152646041657 This week calls for a celebration! Galveston Virtual Museum Galveston Virtual Museum Day Offers a Week of Exciting /galveston‐virtual‐museum‐day‐offers‐a‐week‐of‐exciting‐ Day has recently passed; however, the rest of the week is filled News Break Events 1/27/2021 Online Online, consumer United States NEU 7,611,036 $1,750.54 events with fun events related Dansby 3. 'I Saw the Lights' After nearly a year dark, the stage Preview Houston Arts Picks: Mendelssohn, 'Galveston: A Mardi Gras http://preview.houstonchronicle.com/families/arts‐picks‐ of Galveston's historic the Grand 1894 Opera House will light Chronicle Retropective' and more 1/27/2021 Online Online, consumer United States NEU 31,187 $0.00 mendelssohn‐galveston‐a‐mardi‐15899725 up for a http://newsbreak.com/texas/galveston/news/2153518582062 GALVESTON, Texas – Galveston Island's Museum Day this year Galveston Museum Week: This is how to make the most of /galveston‐museum‐week‐this‐is‐how‐to‐make‐the‐most‐of‐ expands to a week, allowing visitors to explore the island's rich News Break the virtual, in‐person events 1/28/2021 Online Online, consumer United States NEU 7,611,036 $1,750.54 the‐virtual‐in‐person‐events history. According to the state celebrating 160 years today. Kansas became the 34th http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 state in the union in 1861 ‐‐ and major conflicts between pro‐ KAKE‐TV KAKE News at 11 1/29/2021 Broadcast Television station Wichita‐Hutchinson Plus, KS United States NEU 6,828 $313.94 506199_27696_142456671 and anti‐ slavery groups in the state was a big factor that led to facesLike me, and howard gordon, don brubaker and geno http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 perezYou don't want to miss it. Now let's take a first look at KAVU‐TV Newscenter 25 @ 5 1/29/2021 Broadcast Television station Victoria, TX United States NEU 4,278 $1,858.88 506199_27696_142456723 your hometown forecast. Chief meteorologist brian alonzo an all expenses paid trip to tampato the super bowl. Charlotte http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 jonesexecutiv e vice president of the cowboys delivered that KBMT‐TV Channel 12 News at 10 1/29/2021 Broadcast Television station Beaumont‐Port Arthur, TX United States NEU 2,080 $222.42 506199_27696_142456783 newsWith the help of pro‐ bowler demarcus lawrence. 2143 I from the frontlines‐‐ to the sidelines. The real m‐v‐p's this year http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 are the women and men caring for us through this pandemic. KBMT‐TV Channel 12 News at 10 1/29/2021 Broadcast Television station Beaumont‐Port Arthur, TX United States NEU 12,741 $1,580.50 506199_27696_142456761 We can't thank our health care workers enough. The dallas nextBernie sanders is taking on a new form. How one party http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 store is cashing in on the meme madness. Welcome back. KBMT‐TV Channel 12 News at 5 1/29/2021 Broadcast Television station Beaumont‐Port Arthur, TX United States NEU 12,488 $855.54 506199_27696_142456733 Here's a live look outside as folks make their way home this although it will not overtake you, most of us will be dealing http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 with rain throughout the day. The intensity will be change, at KCWE‐TV KMBC 9 NEWS at NOON 1/29/2021 Broadcast Television station Kansas City, MO United States NEU 17,687 $613.55 506199_27696_142456678 times light and at times heavy, and we may even hear some into the upper 40s near 50 southeast. Winds will be blowing http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 overnight so it will be warmer. I will look for lows. The triangle KFDM‐TV Channel 6 News 1/29/2021 Broadcast Television station Beaumont‐Port Arthur, TX United States NEU 25,009 $2,053.92 506199_27696_142456735 be in the lower 50s mid 50s at the coast. And then tomorrow We are asking you to keep our super bowl of caring in mind. http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 Our goal is to stock the food pantries that 50 schools in KHOU‐TV KHOU 11 News at 10PM 1/29/2021 Broadcast Television station Houston, TX Yes United States NEU 96,790 $33,072.96 506199_27696_142456760 houston isd because there are too many children that do not The seven day weather forecast is sponsored I get everybody http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 TV three meteorologists Bill ABC here. The big news in the KIII‐TV 3 News @ 10:00 PM 1/29/2021 Broadcast Television station Corpus Christi, TX United States NEU 16,191 $3,356.15 506199_27696_142456763 weather area tonight is the collapse and it's gone part of the partly to mostly cloudy in the morning and then partly cloudy http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 and breezy will be the forecast tomorrow afternoon. The winds KIII‐TV 3 News @ 5:00 PM 1/29/2021 Broadcast Television station Corpus Christi, TX United States NEU 28,220 $2,005.22 506199_27696_142456731 will be picking up as that cold front approaches here and that the evening hours. Afternoon temperatures climbing into the Tyler‐Longview (Lufkin & http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 lower 70s beforethe front moves through.sunshine is expected KLTV‐TV East Texas News at 4:30pm 1/29/2021 Broadcast Television station Nacogdoches), TX United States NEU 18,748 $621.18 506199_27696_142456718 to start out in the afternoon rthern areas afternoon. Very professional singer from odessa. There are a few different http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 package options ‐‐ some even come with a hotel stay. Karsen KMID‐TV Big 2 News at 10 1/29/2021 Broadcast Television station Odessa‐Midland, TX United States NEU 2,820 $681.97 506199_27696_142456771 mardi gras will look a lot different this year. How some texas Bead‐tossing floats are out this year, Galveston's Mardi Gras http://kprcradio.iheart.com/content/2021‐01‐29‐galvestons‐ Parade cancelled, but that won't stop the good times from KPRC AM 950 Galveston's Brilliant Mardi Gras Idea! 1/29/2021 Online Online, trade/industry United States NEU 500 $0.12 brilliant‐mardi‐gras‐idea/ rolling Laissez les bons You just can't keep a good party from happening, especially Galveston Krewe of Saints launching 'House floats' for http://krbe.com/news/galveston‐krewe‐of‐saints‐launching‐ when Mardi Gras is coming You just can't keep a good party KRBE‐FM Online Mardi Gras 1/29/2021 Online Online, consumer Houston, TX Yes United States NEU 2,986 $0.69 house‐floats‐for‐mardi‐gras/ from happening, especially mardi gras. Galveston will look very for differentThis year. The Harlingen‐Weslaco‐ http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 event is usually a big money‐makerBut local businesses are KRGV‐TV Channel 5 News at Five 1/29/2021 Broadcast Television station Brownsville,McAllen, TX United States NEU 40,249 $2,709.30 506199_27696_142456727 bracing for hit. And local homeowners are hoping to change sunrise. Saturday will become mostly sunny, but also windy Harlingen‐Weslaco‐ http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 and more humid. Temperatures will climb into the 80s in most KRGV‐TV Channel 5 News at Five 1/29/2021 Broadcast Television station Brownsville,McAllen, TX United States NEU 40,249 $2,709.30 506199_27696_142456725 areas for highs, but winds may gust to 30 to 35 miles per hour. very for differentThis year. Visitors usually spend about 15‐ Harlingen‐Weslaco‐ http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 million dollarsDuring the yearly eventBut‐‐ with n parades or KRGV‐TV Channel 5 News at Noon 1/29/2021 Broadcast Television station Brownsville,McAllen, TX United States NEU 21,890 $1,086.81 506199_27696_142456680 visitors because of the pandemic, local businesses will take a caused business there to adjust their big mardi gras plansStay http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 with us. **zm tri plasma vo*** mardi gras season is near.. .and KRIS‐TV 6 News at Ten 1/29/2021 Broadcast Television station Corpus Christi, TX United States NEU 14,339 $2,692.66 506199_27696_142456769 just in time.. Coronavirus restrictions in new orleans have lifted east ahead has moved to high pressure keywall*** **live http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 dale*** **weather open dale*** **live keywall*** high KRIS‐TV 6 News at Ten 1/29/2021 Broadcast Television station Corpus Christi, TX United States NEU 14,339 $2,692.66 506199_27696_142456765 pressure has moved to our east ahead of a cold front arriving weekend days and then we begin the month of February http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 coming up on Monday. That one looks okay. Cool morning a KRIV‐TV Houston's Morning Show 7am 1/29/2021 Broadcast Television station Houston, TX Yes United States NEU 52,703 $3,560.11 506199_27696_142456641 seasonably cool, afternoon ground. Hog day looks sunny with a work as well and protecting against that South African strain http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 right now, would 7 41. You can take tours online or in person KRIV‐TV Houston's Morning Show 7am 1/29/2021 Broadcast Television station Houston, TX Yes United States NEU 52,703 $3,560.11 506199_27696_142456640 for this year's Galveston Museum Day up next, we're talking to covid‐19 pandemic will be re airing tomorrow at 06:00pm it http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 covers everything about the medical breakthrough thats from KSAT‐TV KSAT12 News at Noon 1/29/2021 Broadcast Television station San Antonio, TX United States NEU 31,492 $1,630.20 506199_27696_142456681 medical professionals and why the vaccine rollout is taking in galveston yesterday we told you about how the folks in new http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 orleans about decorating their homes to look like parade floats. KSAT‐TV KSAT12 News at Noon 1/29/2021 Broadcast Television station San Antonio, TX United States NEU 31,492 $1,630.20 506199_27696_142456682 Well now people in galveston are doing it to you can see the Bead‐tossing floats are out this year, Galveston's Mardi Gras http://ktrh.iheart.com/content/2021‐01‐29‐galvestons‐ Parade cancelled, but that won't stop the good times from KTRH‐AM Online Galveston's Brilliant Mardi Gras Idea! 1/29/2021 Online Online, consumer Houston, TX Yes United States NEU 186,513 $42.90 brilliant‐mardi‐gras‐idea/ rolling Laissez les bons City of Houston fires firefighter union president Harding Street: http://abc13.com/society/galveston‐krewe‐launching‐house‐ Timeline of what happened in botched HPD raid Houston's KTRK‐TV Online Galveston krewe launching 'House floats' for Mardi Gras 1/29/2021 Online Online, consumer Houston, TX Yes United States NEU 1,318,251 $1,061.19 floats‐for‐mardi‐gras/10111367/ tallest building towers GALVESTON, Texas (KTRK) ‐‐ Let the good times roll, despite Galveston Krewe of Saints launching 'House floats' for http://abc13.com/society/galveston‐krewe‐launching‐house‐ the pandemic! All around New Orleans, thousands of houses KTRK‐TV Online Mardi Gras 1/29/2021 Online Online, consumer Houston, TX Yes United States NEU 1,318,251 $1,061.19 floats‐for‐mardi‐gras/10109028/ are being decorated as floats Mardi gras parades are canceled due to the pandemic. So in http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 galveston, thousand of people e turning their homes into house KTVT‐TV CBS 11 News at 5 PM 1/29/2021 Broadcast Television station Dallas‐Fort Worth, TX United States NEU 57,653 $3,596.72 506199_27696_142456730 floats. People will able to walkbike or drive through The latest shortage triggered by the pandemic is grape not real. http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 It is so popular, schools are having a hard time keeping on KTVT‐TV CBS 11 News This Morning at 5am 1/29/2021 Broadcast Television station Dallas‐Fort Worth, TX United States NEU 16,554 $855.62 506199_27696_142456620 shelves. The company said it is hard to keep with demand but he didn't report for formation officials became concerned. as http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 for the student found dead. Police say he called for a welfare KTXE‐TV TV clip from KTXELP at 2021‐01‐29 18:15:25.000 1/29/2021 Broadcast Television station Abilene‐Sweetwater, TX United States NEU 749 $122.30 506199_27696_142456736 check earlier in the night. But by the time officials got to his de right now temperatures on the site there at 53 degrees to http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 our grandchildren. There give you exact copies of hazy leading KVII‐TV ABC 7 News at 5 1/29/2021 Broadcast Television station Amarillo, TX United States NEU 4,587 $204.76 506199_27696_142456726 facilities. across the area. watch this is in line right here on our company. V: what if they say d: nobody is going to debate that http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 the price of gamestop or any of these others were fair market KWTX‐TV News Ten @ Noon 1/29/2021 Broadcast Television station Waco‐Temple‐Bryan, TX United States NEU 12,052 $544.95 506199_27696_142456675 valuation. But robinhood ceo vlad tenev denied any foul play, caused business there to adjust their big mardi gras plansStay http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 with us. **zm tri plasma vo*** mardi gras season is near.. .and KZTV‐TV KRIS 6 News at Ten 1/29/2021 Broadcast Television station Corpus Christi, TX United States NEU 3,300 $785.61 506199_27696_142456770 just in time.. Coronavirus restrictions in new orleans have lifted

MSN Video English http://msn.com/en‐us/video/comedy/galveston‐krewe‐ You just can't keep a good party from happening, especially US Galveston krewe launching 'House floats' for Mardi Gras 1/29/2021 Online Online, consumer National United States NEU 67,151,557 $15,444.86 launching‐house‐floats‐for‐mardi‐gras/vi‐BB1dbP3M when Mardi Gras is coming. http://msn.com/en‐us/ http://newsbreak.com/texas/galveston/news/2153809410966 friends and neighbors will be on hand to dole out beads to Galveston Krewe of Saints launching 'house floats' for /galveston‐krewe‐of‐saints‐launching‐house‐floats‐for‐mardi‐ viewers. "Galveston is an official ex‐pat subkrewe of The Krewe News Break Mardi Gras 1/29/2021 Online Online, consumer United States NEU 7,611,036 $1,750.54 gras of House Floats," said

Galveston Krewe of Saints launching 'House floats' for http://newspapers2day.com/news/galveston‐krewe‐of‐saints‐ Galveston Krewe of Saints launching 'House floats' for Mardi newspapers2day Mardi Gras 1/29/2021 Online Online, consumer United States NEU 192 $0.04 launching‐house‐floats‐for‐mardi‐gras Gras and purple flowers. New Orleans isn't the only city set to With Mardi Gras Parades Canceled, New Orleans Residents http://smithsonianmag.com/smart‐news/year‐new‐orleans‐ celebrate Mardi Gras with house floats. Cities including Smithsonian Online Are Turning Their Houses Into Floats 1/29/2021 Online Online, consumer Washington, DC United States NEU 2,786,471 $640.89 residents‐will‐use‐house‐floats‐mardi‐gras‐180976871/ Lafayette, Louisiana, and mardi gras in galveston texas is looking very different than it http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 has in years past. The city said visitors usually spend about 15‐ WBKO2‐TV TV clip from WBKO Fox at 2021‐01‐29 12:09:48.000 1/29/2021 Broadcast Television station Bowling Green, KY United States NEU 1,172 $191.64 506199_27696_142456673 million dollars on the island during mardi grasBut with no mardi gras in galveston texas is looking very different than it http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 has in years past. The city said visitors usually spend about 15‐ WBKO‐TV WBKO at Midday 1/29/2021 Broadcast Television station Bowling Green, KY United States NEU 4,944 $661.92 506199_27696_142456668 million dollars on the island during mardi grasBut with no Go Pro at Subway® for double the protein on footlong subs and http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 the new protein bowls. And if you want to Go Pro like WCHS‐TV Eyewitness News at Noon 1/29/2021 Broadcast Television station Charleston‐Huntington, WV United States NEU 11,936 $278.18 506199_27696_142456667 Marshawn, don't let anything get in your way. Here we go! people visiting galveston texas ‐‐‐ spend about 15‐ million http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 dollars each year during mardi gras. But with no WCJB‐TV WCJB TV 20 News at Noon 1/29/2021 Broadcast Television station Gainesville, FL United States NEU 10,278 $709.29 506199_27696_142456666 paradesBusinesses are expected to take a hit. Reporter mayra cooperate for it. **last weather*** finally at ten ‐‐ as the http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 pandemic continues to impact yearly celebrations across the WDIO‐TV WDIO News at Ten 1/29/2021 Broadcast Television station Duluth‐Superior, MN‐WI United States NEU 18,766 $2,975.34 506199_27696_142456772 world ‐ that's also happening to this years mardi gras carnival. There will be plenty of sunshine to start the weekend, but a http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 strong storm system moves in this weekend with some snow WHSV‐TV WHSV News at 5 1/29/2021 Broadcast Television station Harrisonburg, VA‐WV United States NEU 7,071 $1,123.87 506199_27696_142456715 lingering into early next week.FRIDAY: Mostly sunny for the organized a benefit after gee lost her battle with colon cancer http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 on january fifteenth. We put together a benefit to help raise KAUZ‐TV KAUZ News Channel 6 at 10P 1/30/2021 Broadcast Television station Wichita Falls, TX‐Lawton, OK United States NEU 5,802 $775.44 506199_27696_142456897 money for her family. She has three kids that we want to help on kbtx with fallon appleton. Weather with mia montgomery http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 and sports with tyler shaw. On kbtx news 3. Local. Trusted." KBTX‐TV News 3 Tonight 1/30/2021 Broadcast Television station Waco‐Temple‐Bryan, TX United States NEU 25,254 $3,259.10 506199_27696_142456898 looking for something fun to do valentines day weekend? Local http://khou.com/article/news/local/galveston‐residents‐ Galveston residents decorate their homes as floats for decorate‐their‐homes‐as‐floats‐for‐mardi‐gras/285‐a8182188‐ Galveston residents decorate their homes as floats for Mardi KHOU‐TV Online Mardi Gras 1/30/2021 Online Online, consumer Houston, TX Yes United States NEU 1,078,007 $867.80 e309‐469f‐8b24‐e66d44ed80f7 Gras 1/30/2021 4:34:50 AM concern. If you're looking for mental heaupport, you can learn Tyler‐Longview (Lufkin & http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 more about other ways to get help at tfarm aid website or by KLTV‐TV Good Morning East Texas Weekend 1/30/2021 Broadcast Television station Nacogdoches), TX United States NEU 15,013 $344.75 506199_27696_142456826 calling 1‐farm‐aid. Here inmardi gras this is looking way http://newsbreak.com/texas/galveston/news/2154503070442 GALVESTON, Texas ‐ Mardi Gras may be cancelled in New Galveston residents decorate their homes as floats for /galveston‐residents‐decorate‐their‐homes‐as‐floats‐for‐mardi‐ Orleans but it lives on in spirit and on peoples front porches News Break Mardi Gras 1/30/2021 Online Online, consumer United States NEU 7,611,036 $1,750.54 gras with house floats. The Laissez les bons temps rouler. Galveston City Council cancelled http://newsbreak.com/texas/galveston/news/2154610070836 the 2021 celebration a month ago, but the fun has not been News Break Galveston's Brilliant Mardi Gras Idea! 1/30/2021 Online Online, consumer United States NEU 7,611,036 $1,750.54 /galvestons‐brilliant‐mardi‐gras‐idea cancelled. Mardi Gras to the prep courtsa battle of familial lovejoel mcdonald leading http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 undefeated number five hibbing against his nephew rhett WDIO‐TV WDIO News at Ten 1/30/2021 Broadcast Television station Duluth‐Superior, MN‐WI United States NEU 1,113 $17.04 506199_27696_142456792 mcdonald and number nine duluth east.Bluejackets down three to the prep courtsa battle of familial lovejoel mcdonald leading http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 undefeated number five hibbing against his nephew rhett WDIO‐TV WDIO News at Ten 1/30/2021 Broadcast Television station Duluth‐Superior, MN‐WI United States NEU 469 $78.60 506199_27696_142456796 mcdonald and number nine duluth east.Bluejackets down three to the prep courtsa battle of familial lovejoel mcdonald leading http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 undefeated number five hibbing against his nephew rhett WDIO‐TV WDIO News at Ten 1/30/2021 Broadcast Television station Duluth‐Superior, MN‐WI United States NEU 469 $78.60 506199_27696_142456799 mcdonald and number nine duluth east.Bluejackets down three to the prep courtsa battle of familial lovejoel mcdonald leading http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 undefeated number five hibbing against his nephew rhett WDIO‐TV WDIO News at Ten 1/30/2021 Broadcast Television station Duluth‐Superior, MN‐WI United States NEU 144 $11.04 506199_27696_142456805 mcdonald and number nine duluth east.Bluejackets down three to the prep courtsa battle of familial lovejoel mcdonald leading http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 undefeated number five hibbing against his nephew rhett WDIO‐TV WDIO News at Ten 1/30/2021 Broadcast Television station Duluth‐Superior, MN‐WI United States NEU 144 $11.04 506199_27696_142456810 mcdonald and number nine duluth east.Bluejackets down three Coming up we are taking you to paradise, a place ‐‐ and, let http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 good times roll, mardi grasok different this year but th not WFAA‐TV News 8 at 5 1/30/2021 Broadcast Television station Dallas‐Fort Worth, TX United States NEU 68,871 $4,180.77 506199_27696_142456874 stopping galveston from partying on Dallas's new po has Afwe will check back ith kalee and if you're a fan chilly weather http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 that's in the forecas stay with us. Mardi gras in is not going to WFAA‐TV News 8 Daybreak 6:00 1/30/2021 Broadcast Television station Dallas‐Fort Worth, TX United States NEU 103,232 $10,796.88 506199_27696_142456880 be lookinfeeling like it always does. Visitors usually spend We made USAA Insurancefor members like Martin. An Air http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 Force veteran made of doing what's right, not what's easy. So WRIC‐TV Good Morning Richmond 1/30/2021 Broadcast Television station Richmond‐Petersburg, VA United States NEU 24,817 $945.78 506199_27696_142456827 when a hailstorm hit, USAA reached out before hecould even help with quitting. Dr. "Covid‐19 hits them the hardest and as a http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 result it puts the most stress on our medical system." and WRIC‐TV Good Morning Richmond Weekends 1/30/2021 Broadcast Television station Richmond‐Petersburg, VA United States NEU 19,158 $750.56 506199_27696_142456821 doctor mahajan says we the taxpayers all end up paying for it. pandemic‐‐ local businesses are expected to take a hit. Mayra http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID=3 moreno shows us how some residents are still staying in the WRIC‐TV Good Morning Richmond Weekends 1/30/2021 Broadcast Television station Richmond‐Petersburg, VA United States NEU 19,158 $750.56 506199_27696_142456822 mardi gras spirit. Mardi gras 2021 will be a lot different this is offering an 'Island Getaway to Love'. Lucky for us in Island Getaway You'll LOVE For Valentine's Day at Moody http://kpel965.com/island‐getaway‐youll‐love‐for‐valentines‐ Acadiana, Moody Gardens in Galveston is a short drive which 96.5 KPEL Gardens 1/31/2021 Online Online, trade/industry United States NEU 14,336 $3.30 day‐at‐moody‐gardens/ makes a quick get‐away easy TOTALS 101 245,536,134 $196,624.02 Facebook 2021

Facebook 2020

Instagram 2021

Instagram 2020

Twitter 2021

Twitter 2020 YOY Social Media Followers Across Platforms 600000

509171 495627 499674 504328 484279 491088 500000 472585 454975 464005 439654 445469 426510 432879 412313 415646 419942 400931 408536 387477 390375 400000 374111 381080 358685 364791 354588 347065 348769 351457

300000 280700 284339 264940 274293 247550 253546 231500 235666 241628 Number of Followers 200000

100000

0 January February March April May June July August September October November December 2018 2019 2020 2021

*Data collected from Facebook, Instagram and Twitter YOY Social Media Engagement Across Platforms 1200000

1000000 954641 929010

800000 677390 686316 651948 658326 582397 600000 553737 530584 500657 502049 464112 448411 Number of Engagements 440595 446718 435901 398613417931 403972 418176 400000 372631 357098 323332 328126 324837 281240 300183 255280 239219 229447 213774 218595 202187 180297 167654 200000 139526 160411

0 January February March April May June July August September October November December 2018 2019 2020 2021

*Data collected from Facebook, Instagram and Twitter 8004178 5949331 5325962

8469398 ber December 5331044 4645524

7555695 7649259 4999002

8630958 9840107 4194232

11119682 13603217 6779939

10265642 2021

12530303 July August September October Novem 7449130 2020 9694853 10322825 7310170 2019

11185104 2018 6989507 3776009 *Data collected from Facebook, Instagram and Twitter

7575538 8071333 3180548

7487621 7389026

YOY Social Media Impressions Across Platforms 3476975

7751904 4512083 3661501 9313575 7985277 4794434 3357382 January February March April May June 0

8000000 6000000 4000000 2000000

16000000 14000000 12000000 10000000 Number of Impressions Tourism Action Plan ‐ Tourism Development Advisory Committee ‐ 2020‐2021

The Tourism Development Advisory Committee (TDAC) of the Park Board of Trustees of the City of Galveston helps to inform and direct the Galveston Island Convention & Visitors Bureau to achieve the goals and objectives outlined in the annual Business Plan. In addition to looking for new and creative ways to identify and attraction highly ‘engaged visitors’ to the island, the CVB Team will focus on numerous initiatives throughout the year. These include product and market research, brand promotion, new creative development, niche market promotions, taskforce activation in key expanding markets, website development, content creation, and Visitor Center services expansion. The Business Plan goals identify opportunities to attract new and targeted business to the island, to fill need periods for the destination, all the while creating strong brand ambassadors who will help to promote the island experience to family and friends. As the third largest employer on the island, the tourism and hospitality industry plays an important role in driving positive economic impact. But the most important market of success for TDAC and the CVB Team, is to build and strengthen Galveston’s vibrant community, ensuring that the island is a fantastic place to live for our residents, and in turn, an amazing place to visit!

“Engaged Visitor” can be defined as the following:

 Stays longer than the current 1.7 day hotel average (5 day average for Vacation Rentals)  Visits in the shoulder season  Patron of multiple venues during their visit  Frequent visitation to Galveston  Is immersed in the Galveston experience and shares on social channels

2020‐2021 PRIMARY FOCUS:

 Increase statewide visitation in regional drive markets  Increase positive exposure for Galveston’s outdoor recreation and cultural amenities  Increase off‐season visitation through various channels including remote workforce, remote learning and homeschooling  Increase Sporting Events

Below are action plan items for 2020‐2021:

 Continue to Promote arts and culture offerings  Promote birding and fishing during shoulder seasons  Promote elements of the destination that provide COVID safe activities and offerings  Continue to enhance niche market outreach and new content development for the Meetings and Events Market to support group sales efforts  Promote COVID safety focus, sanitation practices, and certifications of the destination  Expand Resident Sentiment data collection and implement key elements of the Destination Strategic Plan. Work with Vision Galveston to expand the resident sentiment survey data and continue to partner with the City of Galveston to implement various Green Light initiatives  Continue to expand partner engagement opportunities and partner data updates in IDSS  Launch, promote and support the new CVB owned website, app, and destination guide  Launch and promote the new mobile and Chamber of Commerce Visitor information centers  Launch a Diversity taskforce to identify seasonal opportunities and niche market segments  Cultivate and grow the Certified Tourism Ambassador program  Staff will work with the City of Galveston to encourage the development of a special event taskforce with industry involvement  Promote post COVID return of cruise industry