Spring 2019 oo o SFSocietyMAGAZINE NN 22N 2 QQUUAARTERRTERLLYYQUARTERLY SFTHE INDEPENDENTSoc VOICE OF THEi SALESFORCEet ECOSYSTEMy SFSocM A GAZINE iety SFSocM A GAZINiEety SocietySocietySocietyM A GAZINE CONNECONNETHETHE CINCONNECINTINGTINGDTHEDEEPP ENDENT ENDENTTHETHECINTINGD ESSPALESALES ENDENTTHE VVOICEOICEFF OSOALESRRCE CE OOVF OICEF ECO FECO THEOTHERSCE S OY YECECSF STEMECO TEMOTHEOSSYS Y WS YWSECTESORLTEORLTEMOMMSDDY WIDWSWIDTEORLEME D WIDE | | 201 20199 | 2019 PPaarrttPnnaerierirtnnnerigg uunppg tt uoop pp tuuott ppuootvv eperorttvyye ddrotoywnwn do wnPPaaggee 2 266 Page 26 WMWMelcomeeetelcomeeet the theW 20M I K ISKelcomeSeeteitV eitVyears partnhthepartnh B B loIKlo SofeceeitVrckr k :partn ...:hCONGA ...CONGA B loecrk : ...CONGA SpecialCCongaonga Report: Let’stalks Let’stalksConga talk a talkab b ouLet’stalksou about abouttt d d talkigitalaigital Theb ou about t dVanguardigital Spotlight:Spotlight: MhaveMasonason Spotlight: 3 3F FRM rRr’sanSalesforce’sanason Education Educationkk l 3lates atesF Rr’sant t Education kPartner latest thPthPAAeGEeGE new new18 18 thco- SalesforcePco-AeGE cnewce 18eoo P APco-AGGEE 6 6ceo PPAGEAGE 6 5 HomelessnessttrransfoansfoPEPrPEPrmatiotmatioransfo P PAGEPAAGEGEnnPEPr 28 22matio28P APAGEGE 1P 12A2GEarrived!n 28 PAGE 12 PPAAGEPAGEGEsala sala18 18 28rrPyyA GEsu susala r18rEventsvveeyry y PsuAPAGEGEr 1 v144ey PAGEPAGE 14 52 fafaccebebooookk.c.com/om/SFMediaPartnersfaScSFebFMMediaoediaok.PcPaom/artnerrtnerSFsMs ediaPartner@SFMediaPartners@S@SFsFMMediaediaPPaartnerr@StnerFsMs ediaParitnernsf_media_partnersinstsatsaggramram.c.comomin/s/sfst_mfa_mgreamedia_dia_.comppaar/[email protected]_meersrsedia_parlinktnlinkeresedindin.c.comom/c/linkcomomepdinpaanny.cy/oms/f-medsf-med/cwww.sfsocietymagazine.comomia-pipa-paanarytr/nertsnerf-medss ia-partners [email protected]@[email protected] 2 SF SOCIETY \ SPRING 2019 SF SOCIETY \ SPRING 2019 3 CONTRIBUTORS SALESFORCE ANTHOLOGY 5 Nadio Granata James Collett Ciaran McCullagh SALESFORCE NEWS FROM AROUND THE GLOBE 16 Gemma Emmett Lee Parker MERGERS AND ACQUISITIONS 18 Joe Thomas Henry Levy et al LOOK BACK: KEY MESSAGES FROM DREAMFORCE FOREWORD Wayne Parslow 20 WOW! WHAT A FIRST QUARTER THAT WAS! Meghan Van Den Berg Rachel Brock START UP PROFILE: VANGUARD CLOUD CONSULTING 28 The magazine was launched to great success and we have featured them in this edition along Of course there are stories from around the Robbie Burnell much acclaim. Thousands of copies distributed, with some more amazing trailblazers from world including an article submitted to us by Justin Halfpenny BUSINESS SUCCESS THROUGH DIGITAL plus thousands more from around the world WIT. We also get a sneak peak into what they newly weds Meghan and Emile Van Den Berg. Ricky Mortimer DOCUMENT TRANSFORMATION 29 reading online about the amazing ecosystem will be presenting at London World Tour! Great customer insights as well as Salesforce Rex Langton we are all so privileged to be a part of. Special MVP, Amnon Kruvi who shares his journey Amnon Kruvi thanks to those readers who have fedback their Due to the great feedback, we have continued plus the list of latest MVP’s. Q AND A: HAYMARKET Rebecca Pooley 30 comments … this is YOUR magazine and we with our look into the Circular Economy and are always keen to hear from you. how it relates to the Salesforce ecosystem. So please enjoy the much anticipated 2nd Heather Black BRING VISIBILITY ACROSS edition. A key read as we go into Q2 and Michelle Parkes YOUR BUSINESS WITH EINSTEIN 31 There were some immense announcements As many of our readers know we are remember we want to hear from you! If you Chris Haggis at Dreamforce so 6 months on we look at how passionate about giving back and doing would like raise awareness for your company, Lee Pearson 2019 LIFE SCIENCES INDUSTRY PREDICTIONS has the message been received on the World good. A large proportion of the magazine a special colleague or an amazing project or Holly Firestone 34 Tour Circuit. Our hometown favourites, will always be dedicated to charitable charitable activity ... we would love to hear Adrian Barraclough Ladies be Architects, blew the doors off with organisations and the amazing work people from you. Enjoy! NEWVOICEMEDIA/VONAGE: Dr John Leaver their Dreamforce presentation! Their work around the ecosystem are doing to make a THE OMNI CHANNEL CUSTOMER EXPERIENCE 36 Kelley Orcutt attracted much respect and admiration so difference to those less fortunate. Editor PRECURSIVE PERSPECTIVE: COMPANIES THE AGILE WORKFORCE 38 Contents SF Media Partners Vanguard Cloud Consulting WAYNE PARSLOW GOES IN SEARCH OF DATA HEAVEN 40 Conga Ladies Be Architects SALESFORCE MVP’S: AMRON KRUVI’S MVP JOURNEY 42 Financial Force Veeva GETTING MARRIED WITH SALESFORCE SOCIETY Validity 44 MAGAZINE CloudSmiths Haymarket Media Group IN OTHER NEWS… HIGHER EDUCATION 46 Publisher Statement-The views expressed by the contributors are not necessarily those held by the publishers or collaborators and therefore Precursive no responsibility can be held by SF Media Partners Limited for misinterpretation. Reproduction of this magazine without the express permission MobileCaddy of the publisher is prohibited. Whilst every care is taken in the production of this magazine, the publisher/editor and staff cannot accept Kruvi Solutions SUPERMUMS: FLEXIBILITY IN THE WORKPLACE 47 any responsibility for errors in articles, advertisements or programme schedules. To subscribe to this magazine, in the first instance email: Stride Consulting [email protected]. Published by SF Media Partners Limited, Registered Office: Abacus House, Pennine Business Park, HD2 1GQ Salesforce Supermums SF Society: Searching for Society is a publication by SF Media Partners Limited. KEEP CALM AND PLOG ON Plogolution 48 NewVoiceMedia – ENGINEERING AN ENERGY TRANSITION a Vonage Company TOWARDS A CIRCULAR ECONOMY 50 Peak District National Park University of Huddersfield SALESFORCE PARTNER EVENTS 52 Front Cover Photo: 20 years of salesforce Zuora 4 SF SOCIETY \ SPRING 2019 SF SOCIETY \ SPRING 2019 5 SALESFORCE ANTHOLOGY ON MARCH 8, 1999, MARC BENIOFF, PARKER HARRIS, FRANK DOMINGUEZ, AND DAVE MOELLENHOFF GATHERED IN A SMALL ONE-BEDROOM APARTMENT IN SAN FRANCISCO TO BEGIN THE SALESFORCE JOURNEY. THEY WOULD BUILD A COMPANY BASED ON THREE BREAKTHROUGH IDEAS: PIONEERING A NEW TECHNOLOGY MODEL IN THE CLOUD; A SUBSCRIPTION BUSINESS MODEL; AND AN INTEGRATED PHILANTHROPY MODEL. AND, IT WOULD REVOLUTIONIZE THE SOFTWARE INDUSTRY. 3 Sharing the cost of expensive compute • Subscription is the right pricing mode resources across multiple customers by • Better user experience matters leveraging a multi-tenant architecture. A review of some of the celebratory messages 4 Democratizing the availability of software posted in honour of the significant birthday, by removing the installation, maintenance and how the world has changed in twenty years, and upgrade challenges suggests the following will prove challenging: But, it’s not all rosey. According to Techcrunch, • Computing is now cheap there are some significant challenges facing • Installing software is now much easier Salesforce (and other SaaS providers) going • Cloud computing can now be “private” forward ….. • Regulations can penalize centralized services Twenty years later, Salesforce’s 36,000 • Data breach exposure is higher than ever employees are continuing that revolution, “Fast-forward to • Applications are much more portable democratizing cloud, mobile, social, IoT, today, and in some • Emmergence of loud access security brokers and AI technologies for companies of every ways it’s clear just size and industry. Driven by its core values how prescient Benioff So, reader … how do you foresee the challenges -- Trust, Customer Success, Innovation facing the Salesforce ecosystem in the next was in pushing the 3, 5, 10 years? Do you acknowledge these and Equality for all - Salesforce has changed world toward SaaS.” risks? Are there other risks we should look the way the world does business and out for? In order of impact, which risks are at the same time, improved the state of the most concerning? the world. Of the four reasons laid out above, according In his book, Behind the Cloud, Benioff lays to Techcrunch, Benioff nailed the first two: out four primary reasons for the introduction of the cloud-based SaaS model: 1 Realigning vendor success with customer success by creating a subscription-based pricing model that grows with each customer’s usage To contribute to our survey and enter 2 Putting software in the browser to kill the our prize draw, go to: SURVEY MONKEY. client-server enterprise software delivery https://www.surveymonkey.com/r/TPFVDNJ experience 6 SF SOCIETY \ SPRING 2019 SF SOCIETY \ SPRING 2019 7 A GUIDING PROCESS THE DEBUT We have reproduced this road map to illustrate the Marc demos the first prototype amazing achievements made by Salesforce over the promoting Salesforce past 20 years. automation via the web. 1999 2000 40 EMPLOYEES VISION ENTERPRISE By December the staff grows to APPS AS AN ONLINE For more information 40 employees. BUSINESS SERVICE and full stories visit: On March 8, Salesforce begins in OFFICIAL OFFICE https://www.salesforce. a one-bedroom apartment on Telegraph By July, the company com/company/news-press/ Hill, San Francisco, with a clear vision to expands to an office stories/2019/03/030819-t/ be ‘A World-Class Internet Company for Sales Force Automation’ at Rincon centre. Salesforce.org launches the 1-1-1